TORONTO — Canadian Tire Corp.’s Triangle Rewards program is the “most material” factor as the company eyes new acquisitions, Allan MacDonald, EVP of retail, told analysts this week. “Party City is going to make Triangle Rewards more attractive to customer segments that are frankly very interesting to us, like young families [and] millennials,” he said in a conference call discussing CTC’s Q2 reports. The rewards program, he said, is more than just a “rebranding exercise” for Canadian Tire money. Rather, it serves as “an umbrella brand that … allowed all of our individual banners and our consumer brands to maintain their unique identity.”
Loyalty program drives Canadian Tire acquisitions strategy
Most Recent
Most Read
Trump threatens 35 percent tariffs on Canadian goods
Fri, July 11th, 2025
Westcap acquires Darmac Framing Systems through portfolio company
Fri, July 11th, 2025
Richelieu posts Q2 financials
Fri, July 11th, 2025
RONA unveils 2024 sustainable activities
Thu, July 10th, 2025
Throwback Thursday: 25 years ago Canadian Tire launched its "Radio Days" summer promotion
Thu, July 10th, 2025
RONA Foundation supports Canadian non-profits
Wed, July 09th, 2025
Dealer News looks at Hardlines Conference, Home Depot acquisition
Wed, July 09th, 2025
BMR and Pierre Naud continue Quebec expansion
Tue, July 08th, 2025
RONA raises $365,000 for the Fondation Charles-Bruneau
Tue, July 08th, 2025
Trex releases 2024 sustainability report
Mon, July 07th, 2025