Loyalty program drives Canadian Tire acquisitions strategy

TORONTO — Canadian Tire Corp.’s Triangle Rewards program is the “most material” factor as the company eyes new acquisitions, Allan MacDonald, EVP of retail, told analysts this week. “Party City is going to make Triangle Rewards more attractive to customer segments that are frankly very interesting to us, like young families [and] millennials,” he said in a conference call discussing CTC’s Q2 reports. The rewards program, he said, is more than just a “rebranding exercise” for Canadian Tire money. Rather, it serves as “an umbrella brand that … allowed all of our individual banners and our consumer brands to maintain their unique identity.”