Made in Canada campaign unites banners to educate consumers

LONGUEUIL, Que. ― Starting at noon today, across Canada, do-it-yourselfers and contractors will be able to find information about hardware items and building materials manufactured at Canadian plants, thanks to the launch of the Well Made Here-Bien fait ici program.

The distribution of five million leaflets providing an overview of the new program begins today at 2,404 affiliate and corporate stores belonging to 10 banners: Ace, BMR, Castle, Home Hardware, Lowe’s, Patrick Morin, Réno-Dépôt, RONA, TIMBER MART and Unimat.

The program is the brainchild of Richard Darveau, chair of the new not-for-profit organization and president and CEO of the Quebec home improvement association, AQMAT.

To be accredited under the Well Made Here program, manufacturers must be able to demonstrate that 51% or more of their manufacturing costs are incurred in Canada, excluding R&D, design and freight.