Maxi, Loblaw’s discount banner in Quebec, has announced the upcoming opening of a new 15,000-square-foot store in Caraquet, N.B., this fall. This marks the first location for the popular Quebec banner outside of its home province and signals the organization’s commitment to providing affordable grocery options to more Canadians.
The company stated it believes Maxi’s strong brand and commitment to meeting the evolving needs of consumers will resonate in this new market.
“At Loblaw, we’re always looking for ways to bring value to more communities across Canada, and we believe Maxi offers a wonderful opportunity to do just that in Caraquet,” said Melanie Singh, president of the hard discount division at Loblaw. “The strong community values, francophone heritage, and thriving region resonate deeply with the DNA of the Maxi banner, and we look forward to being part of this community.”
“We are coming to Caraquet with our newest concept, which is a simplified and user-friendly shopping experience in a modern and welcoming environment,” added Patrick Blanchette, VP of Maxi.
