More Zellers pop-up stores planned

The next 21 Zellers pop-ups within Hudson’s Bay stores will span five provinces from Quebec to British Columbia. And most of them, says the company, will be in brand new markets. They will be open by August 11. The pop-up footprints will vary in size from store to store, from 1,000 to 2,800 square feet—and they’ll serve as strategic market tests to determine future Zellers store locations.

“Pop-ups are a key ingredient in our expansion strategy, allowing us to explore and test in new markets, gather valuable customer insights, and fine-tune our offering before establishing larger format store locations,” says Sophia Hwang-Judiesch, president of Hudson’s Bay, in a release.