SPARKS, Md. — Apex Tool Group has announced an expanded product line grouping products from five hand tool brands together under the Crescent brand name. At the same time the company revealed a new brand identity program to complement the expansion, encompassing every aspect of the Crescent brand, including its logo, colour palette, typography, and product design. The new identity program also introduces a new tagline, “Trusted by the Trades,” aimed at promoting the brand’s reputation among professional customers.
New brand identity for Crescent
Most Recent
Most Read
TIMBER MART names new national advertising manager
Wed, November 20th, 2024
Metro releases Q4, yearly financials
Wed, November 20th, 2024
Construction spending grows in September
Wed, November 20th, 2024
Patrick Morin breaks into National Capital Region
Tue, November 19th, 2024
Lowe’s third quarter sales essentially flat over last year
Tue, November 19th, 2024
Carolanne Olivier takes over national advertising at TIMBER MART
Tue, November 19th, 2024
October’s HR Advisor explores IKEA’s retention efforts, Lee Valley Tools culture
Tue, November 19th, 2024
Canadian Tire to sell Brampton property
Mon, November 18th, 2024
WRLA sets rebrand launch date
Mon, November 18th, 2024
PPG announces leadership appointments
Mon, November 18th, 2024