In recent days, RONA has hired Alain Ménard to head up this new affiliate division, as first reported by AQMAT. He will be VP, dealers and affiliates. Ménard spent the past 20 years in upper management with grocery giant Sobeys. He was most recently in charge of the affiliate division of Sobeys, which includes IGA, Tradition, and Bonichoix. The former head of RONA’s affiliates, Jean-Sébastien Lamoureux, left RONA about a week ago.