During one of the biggest shopping seasons of the year, IKEA Canada is shifting attention to show how sustainable living can be easy and affordable for everyone. While other retailers promote their Black Friday specials, IKEA Canada will use this month to promote its Green Friday campaign. The retailer will invite Canadians to focus instead on re-using and re-purposing existing products.
It is encouraging customers to bring in gently-used IKEA products, through its Sell-Back program, in exchange for an in-store credit. In addition, customers can take advantage of special promotions within the retailer’s “As-Is” section.
The Green Friday campaign is just one way IKEA is moving to become a fully circular and climate-positive business by 2030. This includes using only renewable, recycled, or recyclable materials, eliminating waste, and introducing services that help customers to extend the life of their products.
