Orgill heralds success of first virtual buying event

MEMPHIS — Orgill’s first-ever e-Volution Online Buying Event, which concluded last week, brought nearly 10,000 retailers together with vendors and service providers in a virtual environment. The event allowed Orgill’s retail customer base to take advantage of promotional buying opportunities, shop for seasonal merchandise and browse through thousands of new products. The company reports that buying activity during the event was higher than at any dealer market in its history.

“Because this is the first time we have ever held an event like this, we weren’t quite sure what to expect,” CEO and President Boyden Moore said in a release. “Now that it’s over, I can say that we couldn’t be more pleased with the results. While we knew this event could not replace the entire live Orgill Dealer Market experience, based on the results, it was clear that customers and vendors embraced the concept.”

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