Princess Auto gets naming rights to cricket field

Princess Auto is moving into cricket to expand its name-branding of sports facilities. According to the Winnipeg Free Press, the city’s Assiniboine Park Conservancy has announced its cricket pitch will be named Princess Auto Cricket Field. The naming rights will last for 10 years. Princess Auto, which is headquartered in Winnipeg, is already the title sponsor of the football stadium there that houses the Winnipeg Blue Bombers.