Princess Auto secures naming rights to Winnipeg Blue Bombers’ stadium

The stadium that is home to the Winnipeg Blue Bombers has got a new name. IG Field, the 32,000-seat stadium in Fort Garry, Man., has been renamed Princess Auto Stadium. The 10-year sponsorship is the result of a new deal between the Winnipeg Football Club and the hardware and automotive retailer. Princess Auto is headquartered in Winnipeg. It was formerly the sponsor of the pre-game tailgate party. The 11-year-old stadium is also getting new turf this year.