Princess Auto has come up with a video game to attract a younger demographic to its stores. The Winnipeg-based hardware and automotive retailer recruited a local video game developer, ZenFri, to develop a retail-related AR (Augmented Reality) location-based game. The game can be downloaded through the App Store or Google Play.
According to the Winnipeg Free Press, the game is called Powerfist Defence Force and it has something to do with aliens invading Princess Auto stores to steal tools to fix their spaceships, conquer humans, and … well, you get the idea. Powerfist is a private-label brand of Princess Auto. David Mathes, Princess Auto’s head of business development, told the Free Press the concept was intended to be “a fun experiment that may bring people into the stores who may not even have been familiar with Princess Auto’s Powerfist brand.”
