PRO Group and Distribution America, two buying groups for hardware distributors, have announced that they will operate as Hardlines Distribution Alliance (HDA) effective April 1. The new service management company will represent more than 65 member distributors across the U.S. Shari Kalbach, VP and COO of PRO Group, will be HDA’s inaugural president.
“This move is a natural evolution for DA and PRO, combining all of our core strengths for the benefit of distributors, retailers, and vendors served by both organizations,” said Steve Synnott, PRO Group’s president and CEO.
