TORONTO — RBC Ventures, a subsidiary of Royal Bank of Canada, has announced its acquisition of home renovation platform Smart Reno. Currently available in Ontario, Quebec and Alberta, Smart Reno connects consumers to qualified renovation professionals while supporting contractors and trades to efficiently grow their businesses with high-quality leads.
“Canadians spend nearly $80 billion a year on home renovation projects; however, the experience continues to be painful, inefficient, and lacks trust and transparency for many,” said Simon Maycock, VP and head of home solutions at RBC Ventures. “We see an incredible opportunity to transform the home improvement industry and help bring peace of mind and differentiated value to both consumers and renovation professionals with Smart Reno.” The Smart Reno platform makes it easy to estimate renovation costs and request quotes from trusted professionals. Consumers simply post their requirements, and Smart Reno provides free referrals to contractors who are qualified, available and interested in the project.