Recycled paints easy on wallet, environment

BOUCHERVILLE, Que. — While traditional paint companies continue to count on trends and finishings to drive their sales, at Laurentide Paint, its Boomerang collection presents special marketing challenges. This line of recycled paints was originally acquired from Norman Maurice, a retired school principal in Victoriaville, Que., who developed a technique for making eco-friendly paints low in volatile organic compounds by remixing discarded returns with just 1% new paint. Read all about it in the latest HARDLINES.