Regal ideas has won gold at the 19th Annual Davey Awards, an international award which honours outstanding creative work from agencies worldwide. Regal, a Canadian firm known for its leading aluminum and glass railing products, won the award for its “Power Strategies” campaign.
The campaign “involves over a decade of development and encompasses all the tools, learnings, and blueprints into one turnkey tool,” said EVP Andrew Pantelides. “Top home improvement retailers and distributors that have trusted these strategies … have experienced seven to 10 times the growth in their markets.”
The Power Strategies was not the only winner for Regal ideas at the Davey Awards. It also took a silver award in the consumer magazine category for its Look Book, co-developed by Canadian celebrity designer Marc Atiyolil, from the Mark and Mandy Show.