MILTON, Ont. — Wool insulation maker ROCKWOOL has expanded its distribution agreement with AFA Forest Products. AFA will now distribute Milton, Ont.-based ROCKWOOL products in Quebec and Atlantic Canada. This is in addition to AFA’s representation of ROCKWOOL in Western Canada and Ontario, an arrangement that has existed for six years. Mike Goyette, director of sales for ROCKWOOL in Canada expects the new agreement to lead to growth in these Eastern Canada markets. The deal will take effect March 1, 2020. Until then, Goodfellow will remain the ROCKWOOL distributor in Quebec and Atlantic Canada.
“We are extremely excited to say we have a national partnership with ROCKWOOL,” says Murray Finkbiner, president of AFA. “Over the past six years, we have enjoyed success in the markets where we have a distribution agreement and look forward to building on that success in Quebec and Atlantic Canada.”
