RONA celebrates contractor program’s third anniversary

RONA inc. is celebrating the third anniversary of its VIPpro program, a loyalty and services platform for its contractor and builder customers. The retailer will mount a series of events until Sept. 20 through most of its stores. Activities will include promotional events, contests, and workshops. And on Sept. 12, pro customers will gather for a barbecue lunch in several stores across the country.

Launched on September 10, 2020, the VIPpro program provides discounts and bulk buying for contractors, as well as business supports and digital interaction with RONA stores, all through a dedicated app.