Lowe’s Canada announced that its RONA banner is renewing its partnership with Groupe CH, Quebec’s premier sports and entertainment organization.
With this three-year partnership, Lowe’s Canada will continue leveraging some of Groupe CH’s most significant assets, including the beloved Montreal Canadiens and the Laval Rocket, to offer customers exclusive opportunities.
“Bringing to life the passion we share with our customers for hockey and the Montreal Canadians is a unique challenge right now,” Catherine Laporte, Lowe’s Canada’s marketing VP, said in a release. “Given our history of success with Groupe CH, I am confident that our teams will continue to make this happen together. We are already coming up with safe and innovative ways to launch attractive opportunities in our stores and online, starting with an exciting VIP contest this month.”
