At a time when economic conditions are putting pressure on Canadian companies, RONA inc. has announced it is launching an initiative to support local businesses that are part of the home improvement industry. Since June 23, the retailer has given away 85 percent of its ad space to nine local trades businesses in Ontario.
The initiative will run until July 20. The selected businesses, which are based in three markets (the Greater Toronto Area, Southwestern Ontario and Durham region), will all see an ad featuring their name and logo.
