RONA launches new private label

RONA inc., has launched a new private label, Laflamme & Co, featuring a wide selection of outdoor cooking products.

The private label will be sold exclusively at RONA+ and RONA stores as well as online.

“It is possible to find good quality outdoor cooking items at great value with our new private label,” said Doug Young, chief merchandising officer at RONA inc. “This is a great addition to our outdoor cooking assortment because it allows us to deliver great value when Canadians need it the most.”

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