The Retail Council of Canada presented its Excellence in Retailing Awards earlier this week at a gala dinner during its annual conference. Among the winners was a retailer from this industry. RONA inc. was awarded the “E-Commerce Experience” for its leadership in digital retail, and in particular for the launch of an AI-powered search tool on rona.ca.
As part of its digital transformation strategy, RONA launched a brand-new online search tool last fall that was integrated to its transactional website for an enhanced customer experience. A result of countless efforts and major investments, the new search engine relies on a powerful algorithm to provide each customer with personalized search results.
(Shown l-r: Mélanie Lussier, head of communications, public affairs and sustainable development; Elizabeth Thompson, advisor, corporate communications; Marie-Hélène Cusson, senior director, digital merchandising and analytics; Marie-Ève Dubé, manager, digital category experience; and Craig Arseneau, manager, digital product management, RONA inc.)
