Small business owners are increasingly turning to data tools to grow their enterprises, The Globe and Mail reports. Those resources include My Main Street, a federally funded partnership between the Canadian Urban Institute and the Economic Developers Council of Ontario. It provides market research, data analysis, and funding assistance to small businesses.
The Canadian Chamber of Commerce has its own program, the Business Data Lab, launched last year in conjunction with Statistics Canada. Patrick Gill, the lab’s senior director, said it aims to “democratize” data, giving small businesses access to the same tools major corporations enjoy. “Not every bakery has a data scientist on staff.”
