TORONTO — Keen to position itself as a go-to destination for home décor ideas as well as building materials, Lowe’s Canada hosted a product preview of its spring collections last week.
The “Escape to Lowe’s” event was hosted by Lowe’s newest team member, Cindy Jardim, who joined on January 5 as styles and trends director. Her tour focused on the backyard as destination. While the “staycation” has become a familiar enough concept, Lowe’s is inviting customers to actually sink their travel dollars into improvements for the backyard. That includes colourful patio furniture that will be available only online.
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