Throwback Thursday: Ten years ago, TIM-BR MART dealers “surprised” by Air Miles at Kent stores

Throwback Thursday is a regular weekly feature in which we dip into the archives of the Hardlines Weekly Report.

About ten years ago, on June 30, 2014, we reported that Kent Building Supplies had just launched Air Miles in Atlantic Canada. Previously, TIM-BR MART (as it was then spelled) and RONA were the joint licence holders in Canada.

“But starting last Tuesday, Kent launched its own Air Miles program with heavy promotion and a contest that will give away a total of 250,000 points through its 40-plus stores,” we reported. “TIM-BR MART has some 70 dealers of its own in Atlantic Canada, many of them in direct competition with Kent stores.”