TIMBER MART dealer talks lockdown in the next HHIQ

Nicolas Couture, owner of four TIMBER MART stores, remembers the day the Quebec government announced its first Covid-related lockdown. “At four o’clock, they announced the list of essential services, and we weren’t on it. I drove to [TIMBER MART] headquarters, poured a huge glass of whisky, and said: ‘That’s it, we’re going to war now’”.

This story is excerpted from a larger article that appears in the next issue of our trade magazine Hardlines Home Improvement Quarterly. HHIQ is mailed free-of-charge to 11,000 dealers and managers across the country and is $90 per year for suppliers. To get your own subscription, click here now.