SAULT STE. MARIE, Ont. — When the chamber of commerce of Sault Ste. Marie, in northern Ontario, moved its spring home show online, Lyons TIMBER MART jumped aboard. The “We Are The Soo Home Show” is being held through a partnership with a local news site, SooToday.com, from May 22 to June 5.
Scott Beaumont, president and general manager of Lyons TIMBER MART, which has three locations, sees the virtual show as a way to connect with potential customers who may be doing more work. “The goal is to try and generate leads for the stores from customers who are interested in a home project this season,” he says.
