WINNIPEG — The partnership between Ace Hardware and TIM-BR MART was over on August 31. Less than a month later, Bob Moschorak, president of Ace International, was the guest speaker at the TruServ Canada Fall Market, where he presented the benefits of the Ace program to dealers in attendance.
RONA, which owns TruServ Canada, is taking no halfway measures: expect TRU stores to be encouraged to rebrand to Ace where it fits for them. “We intend to become Ace Canada,” says Bill Morrison, president of TruServ Canada. “But it’s a process and we don’t intend to lose focus on the TruServ wholesale aspect.”