Canadian retailers are refusing to stock U.S.-made products as consumers prioritize buying domestic products. Jessica Hung, CEO of Parasol Co., a California-based manufacturer of diapers, told CTV News her company had been working since January with a distributor to expand carriage of its products in Canada.
In early March, however, the distributor stopped working on the project. “They were instructed by a retailer to pause any American brand launch,” said Hung. “They told us they would re-evaluate when market conditions allow. That’s the kind of disruption we would never expect.”