At UFA, developing an integrated online strategy for its bricks-and-mortar stores has been an important part of the company’s development during the past year. Glenn Bingley, vice president, agribusiness and supply chain at UFA, says e-commerce has become a big driver for the company.
“We went live with buy-online-pickup-instore at all our stores last year,” he says. “We are committed to giving customers personalized options for how they do business, whether it’s in-store or online, and we will continue to invest heavily in our e-comm platform and technology.”
On the procurement side, UFA is refining its assortments. It has performed category reviews over the last couple of years to improve assortments and added to its private-label lines.
(Full story in next week’s barn-burning issue of Hardlines! Not getting your weekly dose of the industry’s essential news? Click here to start a free trial!)
