MISSISSAUGA, Ont. — Target’s establishment in Canada has been notoriously troubled, but its woes in the rest of the country may not translate into the Quebec market – for better or worse. The Toronto Star reports that a study by Toronto’s Headspace Marketing shows Quebecers are less familiar with the brand than their English Canadian counterparts, and less likely to rate their shopping experience at Target favourably. At the same time, its authors note, the banner’s status as a “blank slate” has the potential to work in its favour, given the impact disappointed expectations had on its results in Canada. With 38.4% of respondents rating their experience as “neither good nor bad,” Target may have a chance to make a fresh impression on Quebec consumers. “Instead of a Target Lite,” Headspace president Eric Blais noted, “Quebecers may have simply discovered a better Zellers.
Unique challenges for Target in Quebec
Most Recent
Most Read
Rainbow Bridge car explosion was a lumber dealer, not a terrorist
Thu, November 30th, 2023
Giant Tiger opens Toronto-area location
Thu, November 30th, 2023
Regal ideas makes changes to its sales force
Thu, November 30th, 2023
Throwback Thursday: 20 years ago, Castle hired dealer recruitment specialist Mike Frame
Thu, November 30th, 2023
Home Depot Canada renews campaign to support homeless youth
Wed, November 29th, 2023
Rodbell rejoins Hudson's Bay in top job
Wed, November 29th, 2023
Mastermind Toys obtains creditor protection
Wed, November 29th, 2023
BMR recruits former IKO sales manager to head up pro sales
Tue, November 28th, 2023
Atlantic dealers get hiring tips at ABSDA’s HR Conference
Tue, November 28th, 2023
Who’s taking over the Bad Boy business? Nooobody!
Tue, November 28th, 2023