LAS VEGAS — Attendees of the North American Retail Hardware Association’s All-Industry Conference, held May 5-7 in conjunction with the National Hardware Show, will have the opportunity to hear from a variety of generational speakers and experts.
Jim Robisch, senior partner at The Farnsworth Group, will present “Generational Buying Patterns in the Home Improvement Industry” during the first morning of the conference. Robisch will present the data and explore how different generations shop and buy hardware, home improvement, and related products. He will examine similarities and differences between generational groups—and what you need to know to better market to and service your customers.
Ruth Furman, principal at ImageWords Communications, will shed more light on the topic of generational buying patterns. Her seminar, “Top Tips for Generational Target Marketing,” will be held May 5, at 3 p.m. on the NRHA Village Stage. Furman will share smart strategies to help independent retailers answer important questions and engage customers of all generations through case studies, examples and audience interaction.
Her session will help retailers evaluate how they are using social media and PR strategies to connect with their target market. It will also address topics such as attracting and connecting with customers through store events, promotions and online interaction and the best strategies to help build store traffic.