Walmart in the U.S. has launched a program whereby it sends products to approved customers to try out in their homes. Taking a page from Canadian Tire Corp., which has operated its Tested for Life in Canada program here for many years, Walmart is letting certain vendors provide products to the retailer’s “Customer Spark” community, which was formed in 2018 as a target group to fill out shopper surveys.
Walmart institutes customer product testing
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