Canadian Tire rolls out loyalty program nationally

TORONTO — After testing a loyalty program for more than two years in Nova Scotia, Canadian Tire has finally announced its intention to roll out the program nationally.

Canadian Tire has long been a pioneer of loyalty programs, introducing its Canadian Tire “money” in 1958 as a way to keep customers coming back to its stores. Now, the program is moving online, complete with its own app that lets customers collect points. The program will launch officially in Nova Scotia on October 10, then roll out nationally on October 28…