Made in Canada: does it matter?

SPECIAL REPORT — Waves of imports that have penetrated virtually every product category, not just in home improvement, but in every facet of consumer spending, apparently haven’t undermined the iconic status of “Made in Canada” in the minds of many consumers.

However, far fewer shoppers are actually putting their money where their mouths are when it comes to paying more for a product simply because its packaging bears a maple leaf…

>>FULL STORY IN OUR WEEKLY E-NEWSLETTER.

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