RONA takes selective approach to dealer recruitment

BOUCHERVILLE, Que. — As RONA inc. works to keep its independent dealers onside, the company has already stated that it will be more selective in recruiting new dealers in future.

In a conference call with analysts late last year, president and CEO Robert Sawyer said his company has a vision to attract good affiliate dealers, which are, he says, rare. “We want to be selective on people that we want to recruit to join us in the company.”…

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