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March 24, 2025

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CONNECTING THE HOME IMPROVEMENT INDUSTRY
March 24, 2025 | Volume xxxi, #12

IN THIS ISSUE:

  • Know someone who’s out of work? We can help with job searches and recruitment
  • National Hardware Show shows shift in how the world is doing business
  • Pending closures of HBC locations creates hole in Canadian retail—and real estate
  • Canadian Tire’s digital tech exec talks e-commerce at DX3 Canada Conference

PLUS: Kent adds “Made in Canada” to price labels, Watson adds Central Ontario location, Canac joins “Well Made Here,” IKEA breaks ground on DC in Ontario, Canadian lumber’s quality considered an advantage, Home Depot Kilz it, existing home sales drop, housing starts off, and more!

Hardlines
Know someone who’s out of work? We can help with job searches and recruitment  

The burgeoning trade war with the U.S. is bad news enough. But the full impact of the tariffs remains to be seen. Meanwhile, the Canadian retail industry has been in a post-Covid funk for a few years. Uncertainty abounds, exacerbated by the demise of Peavey Mart, cutbacks at major retailers, and the potential end of one of Canada’s most iconic retailers: Hudson’s Bay Company.

The slowdown of the retail industry and the impact of tariffs is causing people to be concerned about their jobs and their futures.

Hardlines has services to help, whether you’re hiring or looking for work. Our free Resumé Posting Service is available to anyone. If you’re already looking for a new job or expect your situation to change, we invite you to use this free service. Simply post your resumé by clicking here. If you have a colleague who is currently out of work, please let them know that we will give them a free subscription to Hardlines Weekly Report for the duration of their job search.

If you are looking to hire, Hardlines has tools to help. Whether you are a dealer, at a retail head office, or a vendor, Hardlines Classifieds provide an affordable and targeted way to reach an audience of professionals and experts in the retail home improvement sector.

As a Hardlines Premium Member (you are if you paid to receive this newsletter), you are entitled to one free Hardlines Classified ad each year, plus an additional discount on all your ads. Click here for more info.

Don’t hesitate to tell your friends and colleagues about these services. Here at Hardlines, we are committed to the success of this industry, so let us help!

(If you have any questions about these services, contact Jill MacLeod at the Hardlines World Headquarters—based proudly in Canada!)

National Hardware Show shows shift in how the world is doing business

National pride was one of the key themes of this year’s National Hardware Show, held at the Las Vegas Convention Center last week. And Hardlines was there! The event brought together home improvement retailers, wholesalers, and distributors from around the world.

This year saw many companies making extra strides to showcase their regional place in the supply chain as the hardware sector grapples with the effects of tariffs imposed by U.S. President Donald Trump.

Many booths had signs indicating that their company was not affected by tariffs at this time or that they offered alternative product sourcing and distribution to mitigate the impact. That included a large number of Asian firms exhibiting.

For the small Canadian contingent present at the show, it was an opportunity to network and build new business partnerships.

Fernando DeFazio, director of creative services at Vaughan, Ont.-based Multy, an eco-friendly outdoor furniture retailer, noted that day one of the event was particularly busy.
“There was a very consistent pace, and we made a lot of new contacts,” he said.

For the team at Salmon Arm, B.C.-based Rubber King, a residential rubber fitness matt manufacturer, the show was an opportunity to reconnect after a five-year absence.

“This is our first year back since Covid,” said company CEO Mark Bunz. He added the show offered “great conversations” and “great contacts.”

Making their first appearance this year was Markham, Ont.-based Canada Fire Blanket, a company that manufactures and sells residential emergency fire blankets. Vice-President of business development Jamie Krebs says the show offered the right pace to meet with potential clients.

(Check out our video highlights from the National Hardware Show by clicking here!)

Pending closures of HBC locations creates hole in Canadian retail—and real estate

The Canadian retail landscape continues to change with the financial difficulties faced by the Hudson Bay Company. Store closures are pending as the retailer seeks to liquidate its assets after filing for creditor protection.

The company, which was founded in the 1600s as a fur trading outpost during Canada’s British colonial era, owes more than US$1 billion to vendors and is reported to only have $3 million in cash reserves. HBC also has hefty real estate investments. Many of them are held in a joint venture with RioCan Real Estate Investment Trust, which owns prime retail locations across Canada.

HBC currently operates 96 stores across Canada, including locations that sport the Saks Fifth Avenue and Saks OFF 5TH brands. As of press time, the Ontario Superior Court of Justice’s hearings had adjourned without a final decision on the historic retailer’s fate. Counsel for HBC was seeking to initiate liquidation sales, arguing that it was the only way forward without new financing. But at press time Friday an Ontario Superior Court judge had not yet ruled on the plan.

HBC has already returned a significant portion of its upscale merchandise back to vendors and has put a hold on its HBC points program. There are reportedly more than $58 million in points in the hands of customers that could be redeemed. The company also announced it would honour gift cards only until April 6.

RioCan said in a statement that HBC’s recent CCAA filing to seek bankruptcy protection was disappointing, although it recognized that restructuring can be a necessary step for companies to stabilize their operations and financial position.

To protect the interests of its unitholders and other stakeholders, RioCan announced it will pursue all available business and legal avenues to achieve the best possible outcome for each of the properties within the joint venture.

“The HBC locations in the JV include prime real estate within Canada’s major markets that have value either as operating retail centres or redevelopment opportunities. Our team has a proven track record of finding solutions for vacant space and will work to protect the value of the real estate in the JV,” said Jonathan Gitlin, president and CEO of RioCan, adding that he expects the process to take time and the “collaboration among all stakeholders,” suggesting the group will lean hard on landlords for concessions.

Canadian Tire’s digital tech exec talks e-commerce at DX3 Canada Conference

The evolution of e-commerce and how it’s used effectively by retailers was a major theme at the recent DX3 Canada Conference, held March 3 and 4 in Toronto. In one presentation, Cynthia Wong, vice-president of digital technology at Canadian Tire Corp. (shown centre), along with fellow panellists, discussed topics that included the customer journey and integrated customer and user experience across channels.

Wong shared what she called jokingly Canadian Tire’s “very sordid history with-ecommerce.”

The company originally launched e-commerce more as a catalogue to help customers pre-shop stores, “which we still know is a pattern. We actually abandoned that strategy in 2009. There were multiple challenges with the site,” she said.

When the company consolidated seven of its major retail banners, including Party City, Sport Check, and Marks, onto the same tech stack, the strategy was to make sure there was a consistent customer experience, without having to invest seven times, “as well as making sure that we can scale and compete against ‘hyperscalers’ and large e-commerce companies like Amazon,” she said.

Wong said she is seeing the industry continuing the leveraging of information on products at a store. “That was part of our strategy a long time ago—pick your store, shop the aisles, figure out your inventory—which is something we’ve seen expand across our competitors as well. We’re starting to see a lot of benefits in terms of the adoption of things like buy online and pick up in-store.”

Omnichannel experiences have driven much of the company’s investment. A significant portion of Canadian Tire’s revenue comes through the company’s mobile app, Wong said. “And as with most apps, we have a higher level of authentication, which means we can ultimately engage better with those customers.”

The app has an in-store mode that can guide customers to the correct aisle, “but with most of our stores today, there’s actually something in the app where you can say ‘find product’ and you navigate to the aisle, and the electronic shelf label that we also have invested in will start to blink, which is incredibly helpful.”

In testing during Black Friday and Cyber Monday, Wong noted that a team member placed an online order that was delivered in 40 minutes. It’s “something that our competitors like Amazon cannot do, but it goes back to our local presence—1,600 physical retail locations across the country.”

PEOPLE ON THE MOVE

At TIMBER MART, Doug Smith has been named the new regional director of member services for British Columbia. Smith will be responsible for managing relationships with TIMBER MART members in that province and will act as a liaison between the national buying group and its regional membership. His previous experience includes working at Peavey Industries as an account manager for the Ace Canada banner. Most recently he was an account manager at Norske Tools Ltd. in Vancouver. Based out of TIMBER MART’s distribution centre in Langley, B.C., Smith reports directly to Phil Temple, director of Member Services.

DID YOU KNOW

… that the latest edition of Hardlines HR Advisor is now out? In this issue, we look at how Hardlines can help during uncertain economic times with our free resumé posting service. Also in this issue: making job postings compliant with human rights legislation and leveraging employees’ strengths. HR Advisor is monthly and it’s free: click here to sign up today!

RETAILER NEWS

To help customers find Canadian-made goods faster, Kent Building Supplies recently added a “Made in Canada” icon to its digital price labels. The store follows suit with other retailers such as Loblaw, which has placed similar labels on its shelves to mark Canadian products.

A store in the Kelligrews neighbourhood of Conception Bay South, N.L., has switched to the Home Hardware banner. Christine Hand (who is also chair of the board of Home Hardware Stores Ltd.) and Thomas Hand, owners of Handyman Home Hardware in Conception Bay South, have acquired the nearby building materials location. It will now operate as Kelligrews Home Hardware Building Centre.

Watson Building Supplies, a distributor of construction materials, and Blair Building Materials, a diversified material supplier, have announced the opening of a location in Owen Sound, Ont. The new outlet will feature a wide assortment of products including drywall, insulation, roofing, ceiling systems, and related accessories. This location has a 40,000-square-foot drive-through warehouse, contractor shop, large showroom, and a two-acre yard to support exterior products.

Canac is the latest retailer to join the “Well Made Here” program in order to identify domestic products. It’s a familiar step for the chain, which already participates in the Les produits du Québec certification scheme. “We were looking to help customers make informed choices about the origin of their purchases while maintaining a high standard of credibility in product selection,” Canac GM Martin Gamache said in a release. “The accreditation promoted by Well Made Here perfectly met this ambition.”

IKEA Canada hosted a ground breaking ceremony last week at the location of its future Customer Distribution Centre (CDC) and Collection point in Hamilton, Ont. The new facility will be part of a $400 million-plus investment by IKEA to reinforce its supply chain. The CDC will be 483,285 square feet in size. The addition of the Collection point will let customers pick up online orders from that location. IKEA claims that, once certified, it will be among the five largest zero-carbon industrial buildings in Ontario.

SUPPLIER NEWS

Lumber industry observers say that Canadian softwood still has an advantage over American product despite the imposition of U.S. tariffs, the Globe and Mail reports. That advantage is its superior quality: Canadian spruce, pine, and fir two-by-fours is lighter in weight and more durable than American pine. “Southern yellow pine has wider growth rings. Therefore, it twists more and it warps and splits more easily,” Josh Sawatzky, owner of Madera Forest Products in Acheson, Alta., told the Globe.

Kilz primer products have been added to Home Depot’s lineup of “exclusive” products in the U.S. and Puerta Rico. This includes Kilz Original, Kilz PVA, Kilz 2, Kilz 3 Premium, Kilz Restoration, and Kilz Mold & Mildew. Home Depot is also the preferred big box retailer of Behr Paints, and both brands are part of Masco Corp.

ECONOMIC INDICATORS 

Sales month-over-month of existing Canadian homes dropped by 9.8 percent in February. That was the lowest level for home sales since November 2023, and the largest month-over-month decline in activity since May 2022. Actual (not seasonally adjusted) monthly activity came in 10.4 percent below February 2024. (Canadian Real Estate Assoc.)

Investment in building construction rose by 1.8 percent to $22.1 billion in January. The residential sector increased 2.3 percent to $15.4 billion. Single-family home investment declined $155.5 million to $7.2 billion, with declines recorded in eight provinces and one territory. (StatCan)

The six-month trend in housing starts increased 1.1 percent in February to 239,382 units. The trend measure is a six-month moving average of the seasonally adjusted annual rate (SAAR) of total housing starts. The total monthly SAAR of housing starts decreased 4.0 percent to 229,030 units, compared to 239,322 unit in January. Urban starts were down 17 percent year over year. (CMHC)

 

OVERHEARD

“With a strong core business, team and balance sheet, RioCan is well-positioned to navigate this situation. We will provide updates as we progress.”
—Jonathan Gitlin, president and CEO of RioCan, in a statement addressing his company’s joint venture with Hudson’s Bay Company that owns retail real estate across Canada. After seeking bankruptcy protection from its creditors, HBC wants to start liquidating merchandise and closing stores to generate cash.

 

 

 

 

 

 

Join Marwood Ltd, an innovative producer of premium forest products serving residential, commercial, and industrial construction industries across North America and Europe. With multiple operations in Atlantic Canada, we’re on the lookout for a passionate individual to join our team!

Ontario Regional Manager – Cape Cod Siding Products

The Regional Manager will take on a dual role; responsible for leading the Ontario sales team in their daily activities while managing current customer relationships and developing new ones. Working with the National Accounts Manager, in this role you will assist in the development of regional accounts and oversee all aspects of these relationships during day-to-day operations. This is a remote role, responsible for the Central Ontario Region.

Key Responsibilities:

  • Ensure regular contact with all customers through sales calls and site visits to distributors, building supply dealers, installers, architects and specifiers.
  • Complete project estimates supplied by dealers and contractors.
  • Conduct Product Knowledge sessions for customers.
  • Travel within the territory as required. (Overnight travel is expected)
  • Continuously promote new products and look for new opportunities.
  • Review and approve periodic budgets for regional programs.
  • Attend Industry Trade Shows and Home Shows
  • Drive regional sales team to meet targets and goals.
  • Understand competitive landscape and trends.
  • Be knowledgeable of all Marwood products.

What You Bring to the Table:

  • 5+ years of relevant industry experience and/or post-secondary education.
  • Proficient with Microsoft Office programs and a willingness to learn other programs as needed.
  • Proven management or supervisory experience is an asset.
  • Proven negotiation skills.
  • Must have excellent interpersonal and communication skills.
  • Works well under pressure to achieve deadlines and company goals.
  • Bilingual (English/French) is an asset.
  • Must have valid passport and driver’s license
  • Ability to travel throughout the province, as required.

As part of the Marwood Team, you will receive:

  • Competitive compensation
  • Comprehensive benefits package • Group RRSP matching program

If you are interested in joining the Marwood Ltd team, please submit your resume to careers@marwoodltd.com.

We thank all applicants in advance, however only those selected for an interview will be contacted.

Marwood ltd is committed to the principle of equal opportunity in employment practices. We promote employment equity in the workplace and believe that all employees should be treated fairly and with respect. We encourage underrepresented groups to apply including Women, Indigenous Peoples, Visible Minorities, and Persons with Disabilities.

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Do you have experience in home improvement management and business development?

Are you passionate about building relationships and driving growth?

Are you known for your leadership skills and your ability to motivate and inspire others to achieve their goals? We have an exciting opportunity for you: Click here for more details

By joining the RONA , you’ll enjoy many benefits :

  • Exclusive employee discounts
  • Benefits: retirement savings plan, annual bonuses, student incentive program, etc.
  • Career growth opportunities
  • An inclusive and safe working environment
  • Promotion of work-life balance
  • An employer that’s involved in the community

Your role :

  • Business Partnership: Build and maintain strong relationships to increase loyalty with affiliate partners, serving as the primary point of contact for all business-related matters.
  • Sales Growth & Performance: Drive revenue growth by identifying opportunities, analyzing performance data, and assisting dealers in implementing sales initiatives.
  • Dealer Development: Provide training and resources to help dealers improve operations, staffing, and customer service. Offer support in overcoming challenges and implementing company policies.
  • Customer Experience & Brand Alignment: Ensure consistent customer experience across locations
  • Financial Oversight: Help dealers manage financial performance, optimize expenses, and maximize profitability through strategic guidance.
  • Compliance & Best Practices: Ensure dealers adhere to company policies and industry best practices while maintaining flexibility for their unique needs.

RONA is committed to encouraging diversity and inclusion. We are pleased to consider applications from all qualified candidates, regardless of race, colour, religion, sexual orientation, gender, nationality, age, disability, or any other protected status.

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Are you passionate about the lumber industry and skilled in customer engagement? Mission Building Supplies is seeking an experienced Contractor Lumber Salesperson to join our dynamic team. If you have a proven track record in lumber sales and thrive in a fast-paced environment, we want to hear from you!

Key Responsibilities:

  • Build and maintain strong relationships with contractors and industry professionals.
  • Provide expert advice on lumber products and their applications.
  • Identify and pursue new sales opportunities through networking and relationship-building.
  • Manage customer accounts and ensure satisfaction with product quality and service.
  • Collaborate with team members to achieve sales targets and enhance product offerings.

Qualifications:

  • Minimum of 3 of experience in lumber sales, specifically with contractors.
  • Strong knowledge of lumber products, specifications, and industry trends.
  • Excellent communication and interpersonal skills.
  • Ability to work independently and within a team.
  • Proficient in using Microsoft Office Suite.
  • Prior working knowledge using Bistrack is an asset but not required.

What We Offer:

  • Competitive salary and commission structure.
  • Comprehensive benefits package, including health and dental plans.
  • Opportunities for professional development and growth.
  • Supportive and collaborative company culture.

 

If you’re ready to join a respected industry leader and help our business grow, please send your resume and a cover letter to donc@mbsgroup.ca with the subject line “Lumber Salesperson Application.” We can’t wait to meet you!

Mission Building Supplies is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

 

Looking to post a classified ad? Email Jillian for a free quote.

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March 17, 2025

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CONNECTING THE HOME IMPROVEMENT INDUSTRY
March 17, 2025 | Volume xxxi, #11

IN THIS ISSUE:

  • Building products consultant offers tariffs warning for Canadian vendors
  • ABSDA brings together Atlantic dealers and vendors
  • After more than three centuries, Hudson’s Bay Company fights off bankruptcy
  • Walmart Canada’s latest initiatives should have home improvement dealers on alert

PLUS: RONA will showcase Canadian-made products endorsed by Well Made Here, Home Depot’s online sales soar in Q4, FCL buys Victoria-based trucking company, Canfor reports net loss, building permits slip in January, Sobeys parent sees comp sales climb, GMS sees Q3 net sales rise, 7-Eleven in talks with Couche-Tard, Saint-Gobain Canada CEO’s acquisition legacy, and more!

Hardlines
Building products consultant offers tariffs warning for Canadian vendors   

Amidst the latest round of tariffs announced last week by the U.S. government, many Canadian economic and legal experts are sounding the alarm that it’s time for Canada to take broader steps to mitigate long-term economic damage.

“President Trump and America have introduced a wave of tariffs intended to destabilize the Canadian economy, while other sectors—auto, agriculture, and energy come to mind—will likely be more affected than building and construction,” says Marshall Leslie, in a statement on LinkedIn. (It’s a very thoughtful piece. We encourage you to read this! —Editor).

Leslie is the owner and principal of M. Leslie Inc., a consulting firm in Toronto. Leslie’s clients include some of North America’s largest manufacturers of building products, Canadian and American trade associations, independent power generators, First Nations, and standards development organizations.

After several waves of tariffs, Leslie recommends that businesses consult with a lawyer and customs broker and review all contracts and sales agreements regarding who’s responsible for duty liabilities and transfer prices.

He adds that businesses should also be doing their research as to which goods they can source within Canada, noting that companies such as Home Hardware “have already taken the initiative of identifying domestic producers.” The Well Made Here/Bien fait ici program is an example of a source of hardware and building materials that are made in Canada. That initiative is supported by several of our industry’s leading retail banners and buying groups—including RONA, Castle, Patrick Morin, Home Hardware, and Sexton Group.

Leslie recommends consulting the registry of product assessments created by the Canadian Construction Materials Centre (CCMC) at the National Research Council of Canada (NRCC) for more information on what’s approved for use in Canada.

Canada will have to look from within to find support as the trade war grows. “Canada is on its own. There is no ‘Canada lobby’ in America,” Leslie writes. “There are American constituencies with similar interests, but none of them hold sway with President Trump. The Republican Party has no spine. And the European Union, Mexico, South Korea, and Japan perceive that their turn is approaching.”

Leslie believes that tariffs are an opportunity to showcase the power Canada has over American products. He believes President Trump when he says he wants to annex Canada and that Canadians need to give our leaders support and come together as a nation to confront America.

ABSDA brings together Atlantic dealers and vendors

 

The Atlantic Building Supply Dealers Association held its 2025 Expo earlier this month. The event, which marked the association’s 70th anniversary, kicked off with a meet-and-greet at the Halifax Convention Centre on March 4. The following evening, members and sponsors participated in a gala dinner that honoured the industry’s best and showcased some top entertainment from the Maritimes.

ABSDA President Denis Melanson noted that more than 760 people were in attendance. “We ran out of dealer badges today, which never, never happens,” he said enthusiastically.

The gala kicked off with a series of tongue-in-cheek awards presented to various products, including “Most Used for Everything” (duct tape, inevitably) and “Most Likely to Be Left Behind” (the 10-mm socket).

Melanson saluted the perseverance of the association’s members. “Entrepreneurship is not an easy thing. We’ve survived recessions and generation after generation of succession.”

Three new lifetime members were inducted into the association. They were Tim Dietrich, director of retail operations for Atlantic Canada at Home Hardware Stores Ltd.; Chris Deveaux, past chair of the ABSDA board and owner of Home Hardware Building Centres in Oxford and Tatamagouche, N.S.; and John Logan, the association’s longest-serving employee.

High Tide Home Hardware Building Centre of Truro, N.S., was recognized as the ABSDA’s Retailer of the Year. Olivier Lavoie, of Lavoie Home Hardware Building Centre in Campbellton, N.B., was named Young Retailer of the Year. Metrie’s Jeff Smith was recognized as Salesperson of the Year.

The Industry Achievement Award went to Terry Mulock, business development manager for the Maritime provinces at Castle Building Centres. The association also took advantage of the gala to salute Connie Chevarie, manager, accounting and events, for 25 years of service.

Following the awards presentation, attendees were treated to performances by a troop of bagpipers, a step-dancing ensemble, and the association’s own “house band,” the Kiln Dried Studs.

The expo was historically held in Moncton, near the ABSDA’s Dieppe, N.B., head office. The event moved to Halifax in 2017 and has been “growing here ever since,” Melanson told Hardlines.

After more than three centuries, Hudson’s Bay Company fights off bankruptcy

Hudson’s Bay Co. has been granted creditor protection, with a view to restructuring its business. In a submission to the Ontario Superior Court of Justice, the historic retailer said it would retain as many jobs as possible, without making any guarantees, and will explore options to keep its store network alive.

CFO Jennifer Bewley testified in an affidavit that without court intervention, HBC would quickly default on rent payments and payroll obligations.

However, the company could shutter half of its 80 stores in an effort to head off bankruptcy (the Montreal store shown here). In addition, HBC may still have to lay off thousands of workers as part of its restructuring plan. A source familiar with company discussions told The Toronto Star that the company hasn’t yet decided which locations could be affected, and that the total number of planned closures could change.

The Hudson’s Bay Co. is not only the oldest company in Canada, it’s one of the oldest businesses in the English-speaking world. What was to become Canada’s most iconic retailer began as a fur trading business, with control at one time of most of what is now Central and Western Canada, thanks to a charter by King Charles II of England. The territory was called Rupert’s Land and included all of what is now Manitoba, most of Saskatchewan, Southern Alberta, Southern Nunavut, northern parts of Ontario and Quebec, and parts of the U.S. states of Minnesota, North and South Dakota, and Montana.

In the 1800s, HBC got involved in retail. It expanded eastward to Ontario and Quebec in 1960, buying out the Morgan’s chain. In 1978, it began buying up competitors with the acquisition of Zellers and Simpsons. In 1993 it took over Woodward’s in British Columbia and five years later bought K-Mart Canada’s stores. Along with Hudson’s Bay, the company owns the Neiman Marcus, Saks Fifth Avenue, and Saks OFF 5TH banners.

The creditor protection process aims to ward off bankruptcy by sloughing off HBC’s least-profitable stores and leveraging its vast real estate holdings.

Walmart Canada’s latest initiatives should have home improvement dealers on alert

Walmart Canada has unveiled a couple of ways it intends to take more market share in the country’s home enhancement and home improvement markets. The first is a new line of home décor and a kitchenwares line, its second limited-edition assortment in collaboration with cookbook author and lifestyle influencer Tori Wesszer.

The collection debuted March 6 in select stores and online.

According to a release, the new assortments offer customers “affordable pieces for their homes that evoke the fusion of simplicity and luxury, spotlighting warm neutral tones, soft sun-worn hues, as well as unique terracotta finishes and earthen effects, just in time for the spring season.”

Products include watering cans, lanterns, planter sets, and gardening tools, as well as tablecloths, kitchen towel sets, and porcelain bakeware, with prices starting below $6. The collection was developed in collaboration with Wesszer, a registered dietitian based in British Columbia who has developed a following as a food and lifestyle blogger. She is also a tech start-up founder and cookbook co-author.

But the giant retailer is making even more moves into home improvement. Go Lime Inc., which supplies home heating products and services, has partnered with Walmart Canada to install retail stores within Ontario stores. The first two are in the Milton Supercentre Walmart and the Heartland Supercentre in Mississauga.

Go Lime specializes in energy-efficient water heaters, including tank and tankless options, plus HVAC, furnaces, and heat pumps. According to Go Lime president and CEO Jeff Schwartz, five to 10 more stores are planned over the next 12 to 18 months in key markets across Ontario. All its stores will be within Walmart locations, at least for now.

“At this point in time we prefer to stay concentrated only in the Ontario market,” Schwartz told Hardlines. The aim is to help control service quality by relying on its own teams. “We want to always deliver the best possible experience for our customers and that means having our own workforce.”

Another aspect of Toronto-based Go Lime’s service mandate is to be able to provide installation or service either same day or next day.

“We’re not just selling products. We’re building relationships with our customers based on trust and transparency,” Schwartz added. “Our team is dedicated to making sure every customer receives personalized service and the best possible experience when shopping with Go Lime.”

PEOPLE ON THE MOVE

Jean-Claude Lasserre has been appointed CEO of Saint-Gobain Canada. Currently global CEO of Saint-Gobain Surface Solutions, Lasserre brings more than three decades of experience within the Saint-Gobain Group. He will succeed Julie Bonamy, effective April 1. Bonamy managed nearly $4 billion in Saint-Gobain’s acquisitions of Kaycan, Building Products of Canada, and Bailey Group of Companies, to complement the existing CertainTeed building products portfolio.

DID YOU KNOW

… that the latest edition of Hardlines Dealer News has landed in inboxes? In this issue, you’ll meet the new CEO of United Farmers of Alberta, learn about TIMBER MART’s latest show, and get the scoop on the Canadian presence at Orgill’s Spring Market. Hardlines Dealer News is monthly and it’s free: click here to subscribe now!

ECONOMIC INDICATORS

The value of building permits issued in Canada in January fell to $12.8 billion. That was $425.8 million, or 3.2 percent, lower than in December 2024. Residential construction intentions fell by 3.4 percent to $8.8 billion after increasing by $1.7 billion in December. In the single-family sector, however, permits increased by $111.4 million. (StatCan)

RETAILER NEWS

RONA inc. says it will showcase more than 6,500 Canadian-made products endorsed by the Well Made Here program. “We’ve always had a strong selection of Canadian-made products,” CEO and president J.P. Towner said in a release. “In fact, less than 10 percent of our supply comes directly from the United States.” Though RONA is now owned by New York-based private equity firm Sycamore Partners, Towner underscored that “our head office is located on Montreal’s South Shore, our leadership team is entirely Canadian, and we employ nearly 21,000 people across the country.” He added that independent affiliates make up almost half of RONA’s store network.

Federated Co-operatives Ltd. has acquired ColdStar Solutions Inc., a transportation, warehousing, and grocery wholesaler headquartered in Victoria. ColdStar provides trucking and warehousing services, as well as wholesale groceries and produce, to stores and supermarkets across Vancouver Island, the Gulf Islands, and the Lower Mainland. With warehouse locations in Richmond, Victoria, Ladysmith, and Comox B.C., ColdStar will provide FCL with strategic supply chain advantages on the West Coast.

Home Depot’s online sales in its fourth quarter were up about 9.0 percent. The company attributed that rise to its focus on improving the customer shopping and browsing experience, the use of AI to enhance deliver capabilities, and increased assortments in its flatbed distribution centres. Company execs provided details on a call to analysts on the release of Home Depot’s year-end results last month.

Gypsum Management & Supply Inc. said this week its Q3 net sales rose by 0.2 percent to US$1.3 billion while organic net sales declined by 6.7 percent. GMS’s gross profit of US$393.1 million represented a US$21.6 million decline from the prior year’s third quarter.

Empire Co. reported Q3 profits of $146.1 million, up from $134.2 million a year earlier. The parent of Sobeys and Safeway said its sales rose to $7.73 billion from $7.49 billion in the comparable period of its fiscal 2024. Same-store sales were up by 2.5 percent.

SUPPLIER NEWS 

A pause on U.S. tariffs until April 2 will include Canadian softwood lumber, following the intercession of the (U.S.) National Association of Home Builders, Wood Business reports. President Donald Trump announced on March 4 the imposition of 25 percent tariffs on all goods entering the U.S. from Canada and Mexico. Two days later, he paused them on goods covered by the Canada-U.S.-Mexico Agreement. While softwood lumber isn’t one of them, the NAHB worked with the White House to secure their inclusion in the pause.

Canfor Corp. has reported a Q4 net loss of loss of $63.3 million on sales of $1.29 billion that were up from $1.28 billion a year earlier. For the full year, sales amounted to $5.25 billion, down from $5.43 billion, while the company’s net loss widened to $669 million from $326 million in 2023.

While Saint-Gobain Canada CEO Julie Bonamy is stepping down effective April 1, she has been busy here since taking the top job in September 2022. During that time, Bonamy managed nearly $4 billion by Saint-Gobain in the acquisitions of Kaycan, Building Products of Canada, and Bailey Group of Companies to complement the existing CertainTeed product portfolio. She joined Saint-Gobain in 2017 in Paris as group vice-president, strategy, and planning. She then moved up to serve as CEO of Saint-Gobain Malaysia, Singapore, and Indonesia before coming to Canada.

NOTED

More than 90 percent of Canadian consumers say they want to buy Canadian, and they’re turning to their local retailers to help them. A new survey from KPMG finds that shoppers want stores to promote Canadian products and think grocery stores should be required to give them preferential shelf space. Nearly 70 percent say they want their local stores to stop selling U.S. products altogether. Eight in 10 are actively looking for non-U.S. versions of products when a Canadian one isn’t available.

 

OVERHEARD

“You don’t need anything other than what you learned at your mother’s knee to run a successful business. It’s just hard to fight all of the distractions and all of the pressures to do what’s right, even when no one is looking.”

—Leonard Lee, the late founder of Lee Valley Tools, as quoted by the company’s current president and COO, Jason Tasse. Tasse was speaking at the 28th annual Hardlines Conference last fall in Charlevoix, Que.

 

 

 

 

 

Join Marwood Ltd, an innovative producer of premium forest products serving residential, commercial, and industrial construction industries across North America and Europe. With multiple operations in Atlantic Canada, we’re on the lookout for a passionate individual to join our team!

Ontario Regional Manager – Cape Cod Siding Products

The Regional Manager will take on a dual role; responsible for leading the Ontario sales team in their daily activities while managing current customer relationships and developing new ones. Working with the National Accounts Manager, in this role you will assist in the development of regional accounts and oversee all aspects of these relationships during day-to-day operations. This is a remote role, responsible for the Central Ontario Region.

Key Responsibilities:

  • Ensure regular contact with all customers through sales calls and site visits to distributors, building supply dealers, installers, architects and specifiers.
  • Complete project estimates supplied by dealers and contractors.
  • Conduct Product Knowledge sessions for customers.
  • Travel within the territory as required. (Overnight travel is expected)
  • Continuously promote new products and look for new opportunities.
  • Review and approve periodic budgets for regional programs.
  • Attend Industry Trade Shows and Home Shows
  • Drive regional sales team to meet targets and goals.
  • Understand competitive landscape and trends.
  • Be knowledgeable of all Marwood products.

What You Bring to the Table:

  • 5+ years of relevant industry experience and/or post-secondary education.
  • Proficient with Microsoft Office programs and a willingness to learn other programs as needed.
  • Proven management or supervisory experience is an asset.
  • Proven negotiation skills.
  • Must have excellent interpersonal and communication skills.
  • Works well under pressure to achieve deadlines and company goals.
  • Bilingual (English/French) is an asset.
  • Must have valid passport and driver’s license
  • Ability to travel throughout the province, as required.

As part of the Marwood Team, you will receive:

  • Competitive compensation
  • Comprehensive benefits package • Group RRSP matching program

If you are interested in joining the Marwood Ltd team, please submit your resume to careers@marwoodltd.com.

We thank all applicants in advance, however only those selected for an interview will be contacted.

Marwood ltd is committed to the principle of equal opportunity in employment practices. We promote employment equity in the workplace and believe that all employees should be treated fairly and with respect. We encourage underrepresented groups to apply including Women, Indigenous Peoples, Visible Minorities, and Persons with Disabilities.

alt

alt

Do you have experience in home improvement management and business development?

Are you passionate about building relationships and driving growth?

Are you known for your leadership skills and your ability to motivate and inspire others to achieve their goals? We have an exciting opportunity for you: Click here for more details

By joining the RONA , you’ll enjoy many benefits :

  • Exclusive employee discounts
  • Benefits: retirement savings plan, annual bonuses, student incentive program, etc.
  • Career growth opportunities
  • An inclusive and safe working environment
  • Promotion of work-life balance
  • An employer that’s involved in the community

Your role :

  • Business Partnership: Build and maintain strong relationships to increase loyalty with affiliate partners, serving as the primary point of contact for all business-related matters.
  • Sales Growth & Performance: Drive revenue growth by identifying opportunities, analyzing performance data, and assisting dealers in implementing sales initiatives.
  • Dealer Development: Provide training and resources to help dealers improve operations, staffing, and customer service. Offer support in overcoming challenges and implementing company policies.
  • Customer Experience & Brand Alignment: Ensure consistent customer experience across locations
  • Financial Oversight: Help dealers manage financial performance, optimize expenses, and maximize profitability through strategic guidance.
  • Compliance & Best Practices: Ensure dealers adhere to company policies and industry best practices while maintaining flexibility for their unique needs.

RONA is committed to encouraging diversity and inclusion. We are pleased to consider applications from all qualified candidates, regardless of race, colour, religion, sexual orientation, gender, nationality, age, disability, or any other protected status.

alt

Are you passionate about the lumber industry and skilled in customer engagement? Mission Building Supplies is seeking an experienced Contractor Lumber Salesperson to join our dynamic team. If you have a proven track record in lumber sales and thrive in a fast-paced environment, we want to hear from you!

Key Responsibilities:

  • Build and maintain strong relationships with contractors and industry professionals.
  • Provide expert advice on lumber products and their applications.
  • Identify and pursue new sales opportunities through networking and relationship-building.
  • Manage customer accounts and ensure satisfaction with product quality and service.
  • Collaborate with team members to achieve sales targets and enhance product offerings.

Qualifications:

  • Minimum of 3 of experience in lumber sales, specifically with contractors.
  • Strong knowledge of lumber products, specifications, and industry trends.
  • Excellent communication and interpersonal skills.
  • Ability to work independently and within a team.
  • Proficient in using Microsoft Office Suite.
  • Prior working knowledge using Bistrack is an asset but not required.

What We Offer:

  • Competitive salary and commission structure.
  • Comprehensive benefits package, including health and dental plans.
  • Opportunities for professional development and growth.
  • Supportive and collaborative company culture.

 

If you’re ready to join a respected industry leader and help our business grow, please send your resume and a cover letter to donc@mbsgroup.ca with the subject line “Lumber Salesperson Application.” We can’t wait to meet you!

Mission Building Supplies is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

 

Looking to post a classified ad? Email Jillian for a free quote.

Hardlines

Privacy Policy | HARDLINES.ca

 

 

The Hardlines Weekly Report is part of the Hardlines Premium Membership

Hardlines Weekly Report is published weekly (except monthly in December and August) by

HARDLINES Inc.

© 2025 by HARDLINES Inc.

HARDLINES™ the electronic newsletter www.HARDLINES.ca

Phone: 416.489.3396

 

Steve Payne — Editor-in-Chief— steve@hardlines.ca

Geoff McLarney — Features Editor — geoff@hardlines.ca
Rebecca Dumais — Editor — rebecca@hardlines.ca
Sarah McGoldrick — Digital Editor — sarah@hardlines.ca

David Chestnut — Vice-President & Publisher — david@hardlines.ca
Shannon MacLeod — Account Managershannon@hardlines.ca

Michelle Porter — Sr. Marketing & Events Manager — michelle@hardlines.ca
Jillian MacLeod — Client Services Managerjillian@hardlines.ca

Accounting — accounting@hardlines.ca

Michael McLarney — Founder & President — mike@hardlines.ca

 

The HARDLINES “Fair Play” Policy. Forwarding or reproduction of Hardlines content is a violation of your terms of service as a valued subscriber. Please respect our copyright! However, we DO want to reach as many people as possible at your firm or banner, so please DO enquire about our really low “extra subscriber(s)” rates. Contact jillian@hardlines.ca to get your colleagues added!

1-3 Subscribers: $545

 

4 -6 Subscribers: $725

 

7-10 Subscribers: $875

 

11-20 Subscribers $1,220

 

21-30 Subscribers $1,565

We have packages for up to 100 subscribers!

For more information call 416-489-3396 or click here

You can pay online by VISA/MC/AMEX

at our secure website, by EFT, or send us money. Please make cheque payable to HARDLINES.

 

 

 

 

March 10, 2025

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CONNECTING THE HOME IMPROVEMENT INDUSTRY
March 10, 2025 | Volume xxxi, #10

IN THIS ISSUE:

  • Tariffs force the hand of Canadian government, but effects will hurt both countries
  •  Home Depot Canada has a new president as Mike Rowe moves to Atlanta
  •  Orgill CEO shares concerns about tariffs, weak Canadian dollar at Spring Market
  •  BMR promotes all-Canadian status at parent company’s year-end meeting

PLUS: Atlantic buying show draws industry to Halifax, Federated Co-op’s annual meeting, Taiga reports Q4 results, loyalty program impacts Loblaw’s profits, Irish retailer joins same group as BMR and Kent, lessons from a coffee shop, Alimentation Couche-Tard’s ambition to acquire 7-Eleven, and more!

Hardlines
Tariffs force the hand of Canadian government, but effects will hurt both countries   

The tariff landscape continues to shift just one week after President Donald Trump imposed 25 percent tariffs on Canadian goods. After just two days, Trump rescinded tariffs which fell under the Canada-United States-Mexico Agreement (CUSMA), until April 2.

Following the initial implementation of tariffs, Prime Minister Justin Trudeau placed a 25 percent retaliatory tariff on about $30 billion of U.S. goods. These were not removed (as of press time).

He emphasized the negative impact tariffs will have on American jobs, inflation, and national security, and highlighted Canada’s efforts to combat fentanyl, including a $1.3 billion border plan and a $200 million joint operations partnership. Trudeau added that Canada would not back down on what he called a “bogus” trade war, adding that imposing tariffs on the U.S.’s closest ally was “a very dumb thing to do.”

Ontario Premier Doug Ford responded to the tariffs, ordering all U.S. liquor to be removed from Ontario liquor stores, which are operated by the province, and by implementing a 25 percent export tax on electricity.

In his 2025 joint address to Congress last week, Trump announced that further undefined “reciprocal tariffs” would be imposed on countries across the globe on April 2. However, on Mar. 5, he announced that he was putting a one-month delay on automobile tariffs on the Big Three auto makers—Ford, General Motors, and Stellantis (formerly Chrysler).

Meanwhile, Canadian industry leaders are making it clear that tariffs will only have a negative impact on business growth.

“After months of taunts and threats that have already hurt investment decisions and jobs in Canada, Trump has fired the first shot in a full-on trade war and now every Canadian politician, business leader, worker, and resident must fight back,” said Unifor national president Lana Payne in a statement. “Trump has seriously misjudged the resolve and unity of Canadians, and he has misjudged how damaging this trade war will be for American workers.”

According to the Canadian Department of Finance, Canada is the top customer for U.S. goods and services exports and a critical supplier of goods and services integral to the U.S. economy, with Canada buying more from the U.S. than China, Japan, France, and the United Kingdom combined.

Additionally, more than US$2.5 billion worth of goods and services crosses the border every day.

Canada is the largest export market for 36 states and is among the top three for 46 states, with 43 states exporting over US$1 billion to Canada every year. Of the U.S.’s top five trading partners, Canada is the only country with which the U.S. has a trade surplus in manufacturing equalling US$33 billion in 2023.

Home Depot Canada has a new president as Mike Rowe moves to Atlanta

 

Michael Rowe has got a new job at the world’s largest home improvement retailer. Formerly president of The Home Depot Canada, Rowe has been appointed executive vice-president of Pro for Home Depot, effective immediately.

Taking over in the top job at the Canadian division is Vinod Nalajala (shown here). In his 24-year career at Home Depot, he has worked his way up through various roles, starting as a sales associate in a store in Vancouver. When Home Depot opened its Regina location, Nalajala ran it as store manager before becoming regional sales manager, senior manager of sales execution, and district manager. More recently, he served as vice-president of human resources, central operations, contact centres, asset protection, and building services.

For Rowe, the new position has him moving to Home Depot’s head offices in Atlanta, Ga. Rowe got his start in consumer-packaged goods at Procter & Gamble, followed by finance roles at Reckitt Benckiser in Eastern Europe and Russia, then at Maple Leaf Foods back in Canada. From there, he joined Home Depot Canada as CFO, along with the additional title of VP marketing, digital, and contractor services.

During that time, he was instrumental in building out Home Depot’s contractor business in Canada. In 2020, he got the top job at the Canadian division, replacing Jeff Kinnaird.

The new boss is another Canadian.

“As the new president of The Home Depot Canada, I am honoured to lead our associates into the next chapter of our company,” Nalajala told Hardlines.

“My journey with Home Depot began in 2001 as a sales associate, and I have since taken on various leadership roles. I believe that our success is driven by two key factors: our people and our values. As we look ahead, I am excited to grow our DIY and pro business with these pillars in mind.”

Orgill CEO shares concerns about tariffs, weak Canadian dollar at Spring Market

During the Orgill Spring Market, held last month in New Orleans, CEO Boyden Moore shared his thoughts about the growing difficulties of doing business across the border, including the threat of tariffs—which have now become a reality—and the weakness of the Canadian dollar versus its America counterpart.

Moore noted that, “it’s been growing as an issue,” despite Orgill’s ongoing moves to buy futures in currency to hedge against price fluctuations. “It’s a challenge. It’s something that makes it harder for us to be profitable in Canada. But it doesn’t change our commitment, what we’re doing in Canada—so we’re working through it.”

Concern about tariffs “causes a lot of challenges in trying to plan your business and know what’s going on. We’re constantly assessing how we could mitigate those risks, but we’re hoping that it subsides sooner than later.”

Offering competitively priced products is a key mandate for Orgill. “Generally, we want to be able to bring competitive products to our customers at the lowest prices, and if we can’t do that, it makes it hard for us to be successful. But we’re committed to find ways to do that.”

One way is by responding to customers’ desire for more bang for their buck. “We’ve seen a pivot to value, so the more you can promote and deliver value, the more successful you’ll be.”

That includes more focus on Orgill’s own private-label brands. With less disposable income available, especially for lower-income customers, people can’t afford to invest in large home improvements. The value equation is reflected “across the store,” Moore said. The challenge is to provide a lower-priced alternative in every department. He added that vendors are stepping up to provide value-priced products, as well.

Ultimately, the tariff threat is a big unknown. But reflecting on his conversations with dealers on the show floor at the time, Moore was very encouraged by their attitude. Nevertheless, dealers on both sides of the border do not have high hopes for a strong economy in 2025. He anticipates a relatively flat environment for all of North America.

But the company has seen enormous growth from new customers, including from Canada, with lots of new customers coming down to the show from north of the border. That is expected to drive upwards of 10 percent growth for Orgill this year. “We’ve been outgrowing the industry for a while and we expect to do that this year, as well.”

BMR promotes all-Canadian status at parent company’s year-end meeting

Sollio Cooperative Group ended its 2024 fiscal year with a net surplus of $270.7 million, up 135 percent from $115.4 million in 2023. The parent of BMR Group unveiled the results at its recent annual general meeting.

Sales for the co-op fell by almost $500 million to $7.8 billion from $8.3 billion the previous year. Falling grain prices in particular contributed to the decline. However, BMR Group showed “a cautious recovery,” Sollio said. Its net surplus of $30.5 million was down by just $4 million, despite all-time low housing starts early in the year.

BMR is emphasizing its history as a business founded and controlled by Quebecers, as the public mood sours on buying American goods. “You can’t get more Quebecois than BMR,” CEO Alexandre Lefebvre (pictured here) told La Presse .

“It’s not the flavour of the month. It’s an enterprise that will never be sold because it’s a co-op.”

 A new marketing campaign features a mineral wool background with a message noting that the company has been “pure laine” Quebecois since 1967. (The expression, which literally translates to “pure wool,” refers to old-stock Quebecers).

.

PEOPLE ON THE MOVE

Stephanie Smith has been promoted to EVP of human resources at The Home Depot in Atlanta. Previously, Smith served as senior vice-president of supply chain for The Home Depot. She succeeds Tim Hourigan, who will retire on June 6.

DID YOU KNOW

… that the latest issue of our amazing new publication, Hardlines PRO Dealer Business, was emailed out to subscribers last week? This digital newsletter features tips and case studies to help dealers sell more profitably to their pro and contractor customers. If you missed the latest issue, subscribe to this free newsletter here! Don’t miss out!

RETAILER NEWS

At its recent AGM, Federated Co-operatives Ltd. reported that 2024 sales reached $11.9 billion, resulting in net earnings of $297 million. As a result, FCL provided $252 million back to local Co-ops in 650 communities across Western Canada. The meeting also marked the end of Sharon Alford’s term as president and chair of FCL’s board of directors. Paul Hames was elected as the new president and chair.

The A.R.E.N.A. Alliance, a buying collective based in Europe, has added the Irish home improvement chain, Woodie’s. A subsidiary of Grafton Group PLC, Woodie’s has 35 DIY stores in the Republic of Ireland. A.R.E.N.A. has 10 partners, including two in Canada: BMR Group and Kent Building Supplies.

How does one coffee shop stand out from another? By providing a combination of top-notch service and a consistent experience. This was the observation of one retail executive speaking at last week’s DX3 conference for retail and tech, held in Toronto. Armin Yassaie is a partner with Mos Mos Coffee, a small chain with locations in Toronto’s business district. Yassaie stressed the importance of building customer expectations—then living up to them.

Loblaw Cos. Ltd. took a non-cash charge of $129 million in Q4 as consumers redeemed their PC Optimum points with alacrity. “We increased this liability based on our expectation that more customers will redeem more of their … points going forward,” president and CFO Richard Dufresne said on an earnings call. “What it reflects is that more and more consumers are liking PC Optimum, are using it, and so from our perspective … we’re more than happy to do it because it reflects what’s happening in our stores.”

 Alimentation Couche-Tard’s ambition to acquire
7-Eleven parent Seven and i Holdings Corp. has a new lease on life after the collapse of a rival bid. Itō Junro, son of Seven and i founder Itō Masatoshi, sought to head off the Canadian group’s proposal with one of his own. The Japanese retailer announced yesterday that it has learned the younger Itō has been “unable to secure the financing required” to bring forward an “actionable proposal.”

SUPPLIER NEWS

The Atlantic Building Supply Dealers Association’s 2025 Expo was held last week, and Hardlines was on the scene. The event, which marked the association’s 70th anniversary, kicked off with a meet-and-greet. At the end of the show’s first day, members and sponsors participated in a gala dinner honouring the industry’s best. Three new lifetime members were inducted into the ABSDA. They were Tim Dietrich, director of retail operations for Atlantic Canada at Home Hardware Stores Ltd.; Chris Deveaux, past chair of the ABSDA board of directors; and John Logan, its longest-serving employee.

Taiga Building Products reported Q4 net sales of $389.0 million, up $21.3 million from $367.7 million in the comparable period of 2023. Net earnings for the quarter fell to $6.6 million from $9.4 million, primarily due to higher tax charges. For the full year, sales declined to $1.63 billion from $1.68 billion in 2023. Net earnings of $47.6 million were down from $61.3 million in the prior year.

NOTED 

Many retailers have deployed “buy Canadian” marketing in the first few days of Trump’s trade war. Among them is Thunder Bay, Ontario’s, Memorial Home Hardware Building Centre. The store has printed out little Canadian flags to go with Canadian products, says a report in TBnewswatch.com. Dealer-owner Chris Sauer told the website that Trump’s trade war on Canada has brought a lot of apprehension to his customers. “For the first time, people really are looking at where a product is made. We have customers come in and that’s the first question they ask, not the last question,” Sauer told the local reporter.

 

OVERHEARD

“We’re seeing a significant shift in the shopping behaviour of Canadians, who are fired up to support local producers, artisans, and companies. As many as 70 per cent of Canadians in our survey were clear—they will boycott U.S. products with eight in 10 actively looking for non-U.S. versions of products when a Canadian one isn’t available.”

Kostya Polyakov, partner and national consumer and retail leader at KPMG in Canada, on his firm’s latest survey of shopping habits in light of tariffs from the U.S.

 

 

 

 

 

Join Marwood Ltd, an innovative producer of premium forest products serving residential, commercial, and industrial construction industries across North America and Europe. With multiple operations in Atlantic Canada, we’re on the lookout for a passionate individual to join our team!

Ontario Regional Manager – Cape Cod Siding Products

The Regional Manager will take on a dual role; responsible for leading the Ontario sales team in their daily activities while managing current customer relationships and developing new ones. Working with the National Accounts Manager, in this role you will assist in the development of regional accounts and oversee all aspects of these relationships during day-to-day operations. This is a remote role, responsible for the Central Ontario Region.

Key Responsibilities:

  • Ensure regular contact with all customers through sales calls and site visits to distributors, building supply dealers, installers, architects and specifiers.
  • Complete project estimates supplied by dealers and contractors.
  • Conduct Product Knowledge sessions for customers.
  • Travel within the territory as required. (Overnight travel is expected)
  • Continuously promote new products and look for new opportunities.
  • Review and approve periodic budgets for regional programs.
  • Attend Industry Trade Shows and Home Shows
  • Drive regional sales team to meet targets and goals.
  • Understand competitive landscape and trends.
  • Be knowledgeable of all Marwood products.

What You Bring to the Table:

  • 5+ years of relevant industry experience and/or post-secondary education.
  • Proficient with Microsoft Office programs and a willingness to learn other programs as needed.
  • Proven management or supervisory experience is an asset.
  • Proven negotiation skills.
  • Must have excellent interpersonal and communication skills.
  • Works well under pressure to achieve deadlines and company goals.
  • Bilingual (English/French) is an asset.
  • Must have valid passport and driver’s license
  • Ability to travel throughout the province, as required.

As part of the Marwood Team, you will receive:

  • Competitive compensation
  • Comprehensive benefits package • Group RRSP matching program

If you are interested in joining the Marwood Ltd team, please submit your resume to careers@marwoodltd.com.

We thank all applicants in advance, however only those selected for an interview will be contacted.

Marwood ltd is committed to the principle of equal opportunity in employment practices. We promote employment equity in the workplace and believe that all employees should be treated fairly and with respect. We encourage underrepresented groups to apply including Women, Indigenous Peoples, Visible Minorities, and Persons with Disabilities.

alt

alt

Do you have experience in home improvement management and business development?

Are you passionate about building relationships and driving growth?

Are you known for your leadership skills and your ability to motivate and inspire others to achieve their goals? We have an exciting opportunity for you: Click here for more details

By joining the RONA , you’ll enjoy many benefits :

  • Exclusive employee discounts
  • Benefits: retirement savings plan, annual bonuses, student incentive program, etc.
  • Career growth opportunities
  • An inclusive and safe working environment
  • Promotion of work-life balance
  • An employer that’s involved in the community

Your role :

  • Business Partnership: Build and maintain strong relationships to increase loyalty with affiliate partners, serving as the primary point of contact for all business-related matters.
  • Sales Growth & Performance: Drive revenue growth by identifying opportunities, analyzing performance data, and assisting dealers in implementing sales initiatives.
  • Dealer Development: Provide training and resources to help dealers improve operations, staffing, and customer service. Offer support in overcoming challenges and implementing company policies.
  • Customer Experience & Brand Alignment: Ensure consistent customer experience across locations
  • Financial Oversight: Help dealers manage financial performance, optimize expenses, and maximize profitability through strategic guidance.
  • Compliance & Best Practices: Ensure dealers adhere to company policies and industry best practices while maintaining flexibility for their unique needs.

RONA is committed to encouraging diversity and inclusion. We are pleased to consider applications from all qualified candidates, regardless of race, colour, religion, sexual orientation, gender, nationality, age, disability, or any other protected status.

alt

Are you passionate about the lumber industry and skilled in customer engagement? Mission Building Supplies is seeking an experienced Contractor Lumber Salesperson to join our dynamic team. If you have a proven track record in lumber sales and thrive in a fast-paced environment, we want to hear from you!

Key Responsibilities:

  • Build and maintain strong relationships with contractors and industry professionals.
  • Provide expert advice on lumber products and their applications.
  • Identify and pursue new sales opportunities through networking and relationship-building.
  • Manage customer accounts and ensure satisfaction with product quality and service.
  • Collaborate with team members to achieve sales targets and enhance product offerings.

Qualifications:

  • Minimum of 3 of experience in lumber sales, specifically with contractors.
  • Strong knowledge of lumber products, specifications, and industry trends.
  • Excellent communication and interpersonal skills.
  • Ability to work independently and within a team.
  • Proficient in using Microsoft Office Suite.
  • Prior working knowledge using Bistrack is an asset but not required.

What We Offer:

  • Competitive salary and commission structure.
  • Comprehensive benefits package, including health and dental plans.
  • Opportunities for professional development and growth.
  • Supportive and collaborative company culture.

 

If you’re ready to join a respected industry leader and help our business grow, please send your resume and a cover letter to donc@mbsgroup.ca with the subject line “Lumber Salesperson Application.” We can’t wait to meet you!

Mission Building Supplies is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

 

Looking to post a classified ad? Email Jillian for a free quote.

Hardlines

Privacy Policy | HARDLINES.ca

 

 

The Hardlines Weekly Report is part of the Hardlines Premium Membership

Hardlines Weekly Report is published weekly (except monthly in December and August) by

HARDLINES Inc.

© 2025 by HARDLINES Inc.

HARDLINES™ the electronic newsletter www.HARDLINES.ca

Phone: 416.489.3396

 

Steve Payne — Editor-in-Chief— steve@hardlines.ca

Geoff McLarney — Features Editor — geoff@hardlines.ca
Rebecca Dumais — Editor — rebecca@hardlines.ca
Sarah McGoldrick — Digital Editor — sarah@hardlines.ca

David Chestnut — Vice-President & Publisher — david@hardlines.ca
Shannon MacLeod — Account Managershannon@hardlines.ca

Michelle Porter — Sr. Marketing & Events Manager — michelle@hardlines.ca
Jillian MacLeod — Client Services Managerjillian@hardlines.ca

Accounting — accounting@hardlines.ca

Michael McLarney — Founder & President — mike@hardlines.ca

 

The HARDLINES “Fair Play” Policy. Forwarding or reproduction of Hardlines content is a violation of your terms of service as a valued subscriber. Please respect our copyright! However, we DO want to reach as many people as possible at your firm or banner, so please DO enquire about our really low “extra subscriber(s)” rates. Contact jillian@hardlines.ca to get your colleagues added!

1-3 Subscribers: $545

 

4 -6 Subscribers: $725

 

7-10 Subscribers: $875

 

11-20 Subscribers $1,220

 

21-30 Subscribers $1,565

We have packages for up to 100 subscribers!

For more information call 416-489-3396 or click here

You can pay online by VISA/MC/AMEX

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March 3, 2025

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CONNECTING THE HOME IMPROVEMENT INDUSTRY
March 3, 2025 | Volume xxxi, #9

IN THIS ISSUE:

  • As tariffs were set to take effect this week, fallout continues across the industry
  •  Home Depot, Lowe’s post mixed quarterly and year-end results
  •  New CEO at UFA shares his take on tariffs and Canada’s changing retail landscape
  •  Despite cross-border unrest, Orgill’s Spring Market is a draw for Canadian dealers

PLUS: BMR hosts its annual contractors’ event, new Home Hardware member in Saskatchewan, new Western region sales manager at Robertson, Al D’Addese joins Doman Building Materials, heavy snow collapses this store’s roof, Walmart launches customer-testing program, what’s next for anti-dumping duties on softwood lumber, Napoleon advertises its all-Canadian status, RCC’s annual conference coming up, retail sales increase, and more!

Hardlines
As tariffs were set to take effect this week, fallout continues across the industry  

Speculation continues over the impact of sweeping 25 percent tariffs on Canadian goods, which U.S. President Donald Trump confirmed last week would go into effect as soon as March 4. Trump’s executive orders also include a 10 percent levy on Canadian energy products.

In a joint press conference with French President Emmanuel Macron, Trump claimed that tariffs will move “very rapidly” despite Canada’s recent concessions to beef up border security and appoint a fentanyl “czar” to reduce the volume of drugs entering the United States.

“The tariffs are going forward on time, on schedule,” Trump told reporters.

In addition to tariffs imposed on Canada and Mexico, Trump has also threatened similar tariffs across Europe and China. Trump noted that the “reciprocal” tariffs would match duty rates and offset the trade barriers between the U.S. and Canada and with other countries around the world.

The Canadian hardware industry has already begun to feel the effects of looming tariffs, with many businesses already stocking up on materials ahead of potential cost increases.

“All these actions constitute a huge wake-up call to Canadians to reassess their trade affiliations and not be so reliant on one partner,” Michael McLarney, president of Hardlines, told Newsweek. He noted that the threat of tariffs is “a major breach of trust that will not heal quickly” against one of the United States’ strongest trade partners.

He added that Trump’s comments on making the country the 51st state “sting the Canadian psyche as much as tariffs would impact our pocketbooks.”

He does not expect the financial boost to domestic retail sales seen in a wave of “buy Canadian” patriotism to last. However, Canadian brands should expect to see a slight boost in sales as buyer attitudes shift.

On Feb. 22, Prime Minister Justin Trudeau spoke with Trump about shared progress at the Canada-U.S. border combatting fentanyl, including the work of Canada’s new fentanyl czar and Canada’s listing of cartels as terrorist entities under the Criminal Code. Trudeau told Trump that seizures of fentanyl at the border have decreased.

Earlier in the month, the prime minister delivered a speech on Parliament Hill announcing Canada’s response to U.S. tariffs, including imposing similar tariffs against $155 billion worth of American goods.

Trump quickly put the tariffs on hold, warning that they would instead be implemented in March.

Trudeau noted that, like American tariffs, the Canadian response would be far-reaching and include everyday items such as American beer, wine, and bourbon, some food and major consumer products, lumber, and plastics.

“We will stand strong for Canada. We will stand strong to ensure our countries continue to be the best neighbours in the world. With all that said, I also want to speak directly to Canadians in this moment. I’m sure many of you are anxious, but I want you to know we are all in this together,” Trudeau said. “This is Team Canada at its best.”

Home Depot, Lowe’s post mixed quarterly and year-end results

The world’s two largest home improvement retailers reported their fourth-quarter and year-end results last week. Both companies experienced modest comp gains for the quarter, while Home Depot enjoyed a bump in sales thanks to an acquisition last year.

At The Home Depot, sales for the fourth quarter reached US$39.7 billion, an increase of 14.1 percent from the comparable period of fiscal 2023. Comp sales for the quarter increased 0.8 percent. Comps in the U.S. were up 1.3 percent, while Canada also turned in positive comps.

Q4 net earnings were $3.0 billion, up 0.7 percent from US$2.8 billion a year earlier.

Sales for fiscal 2024 were up 4.5 percent to $159.5 billion. However, comp sales for fiscal 2024 decreased 1.8 percent, and comparable sales in the U.S. decreased 1.8 percent. Sales for the year enjoyed a lift from the addition of 12 new stores, plus Home Depot’s acquisition last June of SRS, a wholesale distributor. For fiscal 2024, SRS contributed $6.4 billion in sales.

Net earnings for the full fiscal year dipped to $14.8 billion, from $15.1 billion in fiscal 2023.

“Our fourth-quarter results exceeded our expectations as we saw greater engagement in home improvement spend, despite ongoing pressure on large remodeling projects,” said Ted Decker, chair, president, and CEO.

Lowe’s reported net earnings of US$1.1 billion for the quarter ended Jan. 31, 2025, compared with $1.0 billion in the fourth quarter of fiscal 2023. During the quarter, the company recognized a $80 million pre-tax gain associated with the 2022 sale of the Canadian retail business.

Total sales for the quarter were $18.6 billion, flat with Q4 sales a year earlier. Comp sales increased 2.0 percent, driven by high-single-digit pro and online comparable sales, and strong holiday sales. The company also got a boost from its efforts to support communities affected by Hurricanes Helene and Milton as well as the wildfires in California. However, continued cautious DIY spending offset the strength of those results.

“Our results this quarter were once again better than expected, as we continue to gain traction with our Total Home strategic initiatives,” said Marvin Ellison, Lowe’s chairman, president, and CEO, referring to the company’s strategy to focus on contractor sales, accelerated online sales, expanded home services, and customer loyalty.

For the full year, Lowe’s net sales were $83.67 billion, down 2.5 percent from $86.73 billion in the previous fiscal year. Net earnings dropped about 4.0 percent to $6.96 billion from $7.23 billion.

Home Depot provided its guidance for fiscal 2025, with total sales expected to grow about 2.8 percent and comp sales anticipated to increase by about 1.0 percent. The retailer plans to add up to 13 new stores this year.

Lowe’s offered its own guidance, similar to the Home Depot forecast. Lowe’s anticipates total sales of $83.5 billion to $84.5 billion, with comp sales expected to be flat to up to 1.0 percent.

New CEO at UFA shares his take on tariffs and Canada’s changing retail landscape

Fred Thun, new president and CEO of United Farmers of Alberta Co-operative Ltd. (UFA), has a lot to say about tariffs—and about Canada’s current retail landscape. He shared his thoughts with Hardlines in a recent interview.

Thun replaces Scott Bolton, who retired in December 2024. UFA is one of Canada’s largest co-operatives and is a member-owned organization approximately 120,000 strong. It has over 100 petroleum outlets in B.C., Alberta, and Saskatchewan and 36 retail Farm & Ranch Supply stores in Alberta.

Thun has been with UFA since 2020 but took on the role of CEO on Jan. 1 of this year. At the time, UFA combined its Petroleum, Agribusiness, and Supply Chain business units, and named Don Smith as the new COO, with all those business units under Smith’s purview. That includes the retail stores under the Farm & Ranch Supply banner. This division was previously headed by Glenn Bingley, who has retired.

“I’ve fallen in love with who UFA is and the purpose that we can bring, which I think differentiates us from other organizations,” Thun says. “My sole purpose is to perpetuate and to support rural communities and the rural lifestyles. And that provides us a really unique window that allows us to do things that other organizations can’t necessarily do.”

As UFA is yet another business whose members have trade ties with the U.S., Thun reflects on the possibility of tariffs. “It’s a hard one to read because in many respects, be it right or wrong, it’s changing the rules. From a business standpoint, whenever you see a new approach, you’ve got to take notice and say, ‘Okay, how does this impact us? And how do we change how we operate?’”

Whether or not Canada is being reactive or complacent, he says, is a hard question. “As someone in my position representing my industry, I think the current situation highlights the necessity of investment that we didn’t do over the last decade. And I think it highlights the importance of infrastructure, and what I call self-sufficiency-related investment that now has to get escalated on our priority list.”

Canada is rife with resources and a wealth of talent, Thun says. The tariffs could be the catalyst to invest within the country, rather than outside our borders. Regarding tariffs and counter tariffs, he says “the biggest loser is the consumer.” Applying this statement to UFA members, Thun believes it will be very hard on the beef industry, and on the crop side—Canadian canola and meal. “The live cattle transport over the border is significant on a daily basis. And it becomes a question of who can take the stomach punch the easiest.”

Looking at the broader social implications which tariffs could create, there’s also a societal risk. “I always worry about anything that creates an economic downturn,” Thun says. “An economic downturn, which would be a pretty natural outcome of a tariff environment in Canada, almost inevitably creates an increase in rural-related crime.

“I think it’s incumbent on any organization, on any community, to look at ways to make itself more self-sufficient and to make itself more valuable to the communities around it. I think regardless of the environment that’s a healthy mind-set. And the fact that we’re talking about tariffs probably escalates conversations that would have been useful several years ago.”

Despite cross-border unrest, Orgill’s Spring Market is a draw for Canadian dealers

Thousands of retailers—including hundreds of Canadian dealers—gathered at the Ernest N. Morial Convention Center in New Orleans recently for Orgill’s 2025 Dealer Market. The three-day show featured nearly one million square feet of products, special buys, and deals from vendors and service providers.

The show ran concurrently with a digital buying forum, Orgill’s Spring Buying Event, through an online platform at Orgill.com. The online buying event is one of four seasonal online events Orgill holds throughout the year.

A big focus was on providing value for Orgill’s dealer customers with pricing and promotions available only at the show. “Whether it is our long-term vendors who have supported our customers for years or newer relationships, our merchandising team is constantly working to create strong vendor partnerships that allow our customers to meet the unique needs within their trading areas,” said Clay Jackson, Orgill’s executive vice-president and COO.

The exhibitors stepped up to support those pricing initiatives. “I give a tremendous amount of credit to our vendors who understand how important these events are for our customers. The exhibitors here know that this event plays a key role in helping the retailers we serve plan their promotional buying for the year, and the Market allows them to maximize their margin potential by taking advantage of show specials.”

At the end of day one at the show, Hardlines held its annual Canada Night reception for Canadian dealers who were in attendance. The event drew more than 250 dealers from every part of Canada, along with Orgill’s Canadian reps and sponsoring vendors. The evening was highlighted by an open bar, great food, and a rousing rendition of “O Canada” sung by everyone in both official Canadian languages. To top it off, the Canada-U.S. hockey game was on the TV, which Canada won in nail-biting overtime—making it a truly Canadian event.

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PEOPLE ON THE MOVE

Jon Fontaine is the new Western region sales manager with Robertson, Inc., reporting to Brian Cooley, director of sales. Fontaine most recently worked with Fasteners & Fittings.

Al D’Addese has joined Doman Building Materials Group as general manager for the Toronto area. He previously served as VP of sales at Weber-Stephen Products and the VP sales role at CertainTeed Corp.

DID YOU KNOW

… that the latest instalment of our podcast series, “What’s In Store,” went live last week? In this episode, we talk to Marilyne and Sylvain Laferriere, owners of Victory Building Centre in Mackenzie, B.C. They offer a heartfelt report from the frontlines of home improvement retail on the challenges and wins of serving their Northern community. Don’t miss this great episode: sign up now to get updates about the latest podcasts in your inbox!

RETAILER NEWS

Home Hardware Stores Ltd. has announced the conversion of a store in Indian Head, Sask., to the Home Hardware banner. The 8,000 square-foot retail space is owned by Maulik, Bhautikaben, and Rishabkumar Patel, who purchased the location in 2023. Formerly with Ace, they plan to expand their product selection under their new banner.

BMR Group hosted its annual contractors’ evening recently. Using the slogan, “Tailgate Party,” the event’s sports-themed activities helped foster a festive atmosphere at the Centrexpo Promutuel Assurance in Drummondville, Que. The event drew some 800 dealers and contractors, as well as 43 exhibiting suppliers.

Homegrown initiatives aren’t wasting any time stepping as Amazon prepares to exit the Quebec market. Signé Local, based on Montreal’s South Shore, is looking to fill the void for Quebecers moved to boycott Amazon. It currently has four locations, one of which processes all online orders. By the end of February, it’s poised to set up its own one-stop-shop online marketplace platform. Co-owner Dawei Ding told CTV News that sales are up by some 250 percent from a year ago.

McDonald Home Hardware and Building Centre in Brussels, Ont., remains open despite a partial roof collapse last week. The roof caved under the weight of heavy snow which has plagued the region—and much of Canada—for most of February.

Walmart in the U.S. has launched a program whereby it sends products to approved customers to try out in their homes. Taking a page from Canadian Tire Corp., which has operated its Tested for Life in Canada program here for many years, Walmart is letting certain vendors provide products to Walmart’s “Customer Spark” community, which was formed in 2018 as a target group that fills out shopper surveys.

SUPPLIER NEWS

Canadian lumber producers are awaiting a decision from the U.S. Commerce Department on preliminary rates for anti-dumping duties on softwood lumber. Currently, most producers are paying 7.66 percent, but trade observers say that figure could rise to 20 percent. A preliminary increase on countervailing duties is expected in May. It could see those rates rise to 10 percent from the 6.74 percent in effect at present.

Barrie, Ont.-based barbecue maker Napoleon took out a full-page ad in The Toronto Star urging Canadian consumers to choose domestic products as trade disputes with the U.S. heat up. The ad expresses disappointment at the U.S. government’s aggressive tariff strategy. “As the economy faces uncertainty, we invite you to join us in strongly supporting not only Napoleon but all Canadian businesses.” Napoleon president Mike Tzimas told CTV News the company is “completely focused on keeping everybody employed.”

The Retail Council of Canada’s STORE Conference will be held this year at the Toronto Congress Centre June 3 and 4. The event brings together retail leaders, innovators, and changemakers to address the big challenges facing the global retail sector, and with a distinct Canadian perspective. Register now to take advantage of early bird pricing because it ends Feb. 28. (Click here for more info and to get special pricing that will save you $200.)

ECONOMIC INDICATORS

Retail sales increased by 2.5 percent to $69.6 billion in December. Sales were up in all nine subsectors and were led by increases at food and beverage retailers and motor vehicle and parts dealers. Sales in LBM and garden categories grew by 2.4 percent. (StatCan)

NOTED

Hardlines held a Canada Night reception last month in New Orleans for Canadian dealers who were down for the Orgill Spring Market. The event drew more than 250 dealers from every part of Canada, as well as the Orgill Canada reps and our vendor sponsors for free beer and alligator bites. The event was highlighted by a rousing rendition of “O Canada” in both official Canadian languages and a chance to watch the Canadian hockey team defeat the U.S. (Click here for a short video recap!)

OVERHEARD…

“We have already begun to try to insulate our customers from the risk of higher trade costs hitting our shelves.”
—Greg Hicks, CEO of Canadian Tire Corp., quoted in a Canadian Press story about how his company is reviewing its U.S.-sourced products to look for alternative sources of supply.

 

 

 

Position: Buyer/Purchaser Reports to: Vice President of Procurement

Locations: BC, AB, MB, ON, QC Date: January 2025

About TIMBER MART

Founded in 1967, TIMBER MART is the largest national member-owned buying group in Canada for the true independent entrepreneur. With hundreds of members, including independent building-material and hardware retailers, commercial dealers and manufacturers located in every province across the country, TIMBER MART provides its extensive dealer network with a menu of competitive buying programs, comprehensive marketing services and personalized support to drive independent business success. For more information, visit www.timbermart.ca and www.timbermartmember.ca.

Position Summary

Under the supervision of the Vice President of Procurement, the Procurement Manager is responsible for providing, at the optimal level of efficiency, the leadership and management skills to the function of buying the merchandise offered by or through Timber Mart. But without limiting the generality of the foregoing, the Procurement Manager is responsible for providing the appropriate level of skills and dedication in the selection of products and suppliers within their assigned categories of products to meet and exceed Timber Mart market demands while ensuring target margin levels and maximum profitability are achieved while working in harmony with corporate goals. The Procurement Manager is also responsible for product category review and analysis and developing strategic plans for product selection and competitive pricing to meet and exceed customer and member requirements.

Major Responsibilities

  • Purchases materials, supplies and services at the most favorable terms for the organization.
  • Qualifies vendors, evaluates bids, and negotiates prices and terms for purchased goods and services.
  • Tracks purchases, monitors vendor quality, and maintains a current database of vendor information.
  • A specialist on complex technical and business matters.

Qualifications

  • Fluency in French is a very strong asset
  • College/University Degree in Business, Sales and Marketing
  • 5-10 years’ experience in category management
  • 5-10 years’ experience in Retail Sales

Total compensation between $95,000 and $115,000, based on experience and qualifications.

Participation to comprehensive group benefit package.

Please apply by sending your current resume and a cover letter to:

HR@timbrmart.com

Please note the position title in the subject line

This posting will close on February 25, 2025; applications received after this date will not be considered for the position.

TIMBER MART is an equal opportunity employer; this position is offered in accordance with this principle.

Although, the confidence demonstrated towards TIMBER MART by all those who will decide to apply to the present posting is appreciated, please take note that only the applicants selected to be offered an interview will be contacted.

alt

Are you passionate about the lumber industry and skilled in customer engagement? Mission Building Supplies is seeking an experienced Contractor Lumber Salesperson to join our dynamic team. If you have a proven track record in lumber sales and thrive in a fast-paced environment, we want to hear from you!

Key Responsibilities:

  • Build and maintain strong relationships with contractors and industry professionals.
  • Provide expert advice on lumber products and their applications.
  • Identify and pursue new sales opportunities through networking and relationship-building.
  • Manage customer accounts and ensure satisfaction with product quality and service.
  • Collaborate with team members to achieve sales targets and enhance product offerings.

Qualifications:

  • Minimum of 3 of experience in lumber sales, specifically with contractors.
  • Strong knowledge of lumber products, specifications, and industry trends.
  • Excellent communication and interpersonal skills.
  • Ability to work independently and within a team.
  • Proficient in using Microsoft Office Suite.
  • Prior working knowledge using Bistrack is an asset but not required.

What We Offer:

  • Competitive salary and commission structure.
  • Comprehensive benefits package, including health and dental plans.
  • Opportunities for professional development and growth.
  • Supportive and collaborative company culture.

 

If you’re ready to join a respected industry leader and help our business grow, please send your resume and a cover letter to donc@mbsgroup.ca with the subject line “Lumber Salesperson Application.” We can’t wait to meet you!

Mission Building Supplies is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

 

Looking to post a classified ad? Email Jillian for a free quote.

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February 24, 2025

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CONNECTING THE HOME IMPROVEMENT INDUSTRY
February 24, 2025 | Volume xxxi, #8

IN THIS ISSUE:

  • Despite the snow, TIMBER MART show draws dealers, generates optimism
  • Home Hardware, Lee Valley take aim at farm supply following collapse of Peavey Mart
  • Well Made Here seizes a moment of national unity to promote made-in-Canada 
  • Toronto is a good draw for TIMBER MART show. But will it return to Montreal?

PLUS: Canadian Tire sells Helly Hansen, RONA dealer’s rock band performs in GTA next month, Castle holds Quebec buying expo, Costco starts construction on new Winnipeg location, Loblaw to invest big, Lowe’s revamps its pro program, AD reports 2024 member sales, Tychanski is the new hire at Briggs & Stratton, housing starts increase, Princess Auto will have new DC next year, Percy joins Telesteps, existing home sales decline, U.S. housing rate drops, and more!

Hardlines
Despite the snow, TIMBER MART show draws dealers, generates optimism 

The latest buying show for TIMBER MART dealers was held in Toronto Feb. 13 and 14 at the Toronto Congress Centre in that city’s west end. A giant snowstorm disrupted travel, causing delays for some flights from Western Canada, while some Ontario dealers who had planned to drive there also faced challenges. But a series of dealer meetings held Feb. 12 brought the majority of dealers in ahead of the storm.

The mood on the show floor was positive, and TIMBER MART president and CEO Bernie Owens told Hardlines that, despite headwinds, “I actually think 2025 will be a good year.”

That mood permeated the show. In addition to the hundreds of TIMBER MART store personnel in attendance, 227 vendor booths and 150 vendor companies were on the 65,000-square-foot show floor of the facility. The hybrid format included a cloud-based virtual tradeshow platform to support the in-person event. A show app was available again this year to communicate pertinent show information and allow for online chat and appointment scheduling among attendees.

Along with the range of show displays and attractions, the show floor featured a new product showcase and a pallet-buy area, which presents a wide range of products for sale in pallet quantities. At the centre of the floor there were hubs for all of TIMBER MART’s services and programs, including LBM distribution, dealer marketing, merchandising, and banner support.

“Once again this year, we’re seeing very strong attendance and support for our hybrid show thanks to the virtual convenience it has to offer alongside the member-exclusive deals and great networking opportunities,” said Owens.

“The hybrid show format is proving to be a valuable and cost-effective option for dealers and vendors alike and is likely one that is here to stay, especially given the inclement weather we’re experiencing this year.”

Home Hardware, Lee Valley take aim at farm supply following collapse of Peavey Mart

The pending closure of the Peavey Mart chain leaves a significant gap in the farm supply industry. The company was a staple in the rural landscape, offering farming supplies, feed, seed, and other agricultural goods for both large-scale and urban farmers. In late January, parent company Peavey Industries announced it would be closing all 90 of its stores across Canada.

On the retail side, there has been a movement to fill the gap. With spring planting season just a couple of months away, companies are looking to shore up farm products while Peavey Mart prepares to shut down.

Home Hardware Stores Ltd. has stores in 70 percent of the markets that Peavey is leaving, according to Rob Szekszer, Home Hardware’s vice-president of merchandise, hardlines. He said the company is working to ensure business continuity for farmers as the new agriculture season begins.

“Home Hardware is working closely with suppliers to quickly increase our farm-related product assortment in areas such as feed, farm equipment, tools, hardware, and clothing. By expanding our product assortment, we can better support our Home locations and help them meet the needs of farming communities across Canada,” he said.

Szekszer noted that Home Hardware is committed to ensuring that all locations have access to products that serve their customers. He says that “we are actively expanding our farm-related assortment to support the areas that have been directly impacted by the Peavey Mart closings.”

At Lee Valley Tools, president and COO Jason Tasse said the closure is proof that no one is immune to changing economic trends. After several years of growth and expansion, Lee Valley Tools is in protection mode right now and not planning to expand into new areas of business.

He added, however, that the company will reach out to Peavey Mart trade areas to remind them that Lee Valley is another alternative Canadian option.

“We fully expect we’ll see same-store sales growth just because of the void in the market. We have to be prepared and well-stocked so that we can deliver a service level that Lee Valley is known for,” Tasse said. He added that Lee Valley Tools has carved out a niche assortment of items that don’t overlap with perceived competitors.

The Peavey Mart closings provide an opportunity to introduce new customers to the Lee Valley Tools level of customer service. It’s not only an opportunity for his company, but one for other merchandisers to examine their business plans, as well, Tasse said.

“I think the best advice for Canadian organizations is to be thoughtful. Think not just about your short-term financial plans but also about your long-term planning and strategic horizons. We have never been an advocate of growth for growth’s sake. It’s about sustainable growth.”

Well Made Here seizes a moment of national unity to promote made-in-Canada

The prospect of a trade war looming with the United States has driven a surge of patriotism in Canada, including a push to buy Canadian-made products. Well Made Here, the certification program for Canadian manufacturing, is uniquely positioned to step up to the plate.

In response to what it calls a “wake-up call” from the White House, the program has even updated its logo to incorporate the red and white of the Canadian flag to capture the patriotic feeling of the moment. Its original “neutral sand tones” were designed “to blend seamlessly with all types of packaging and product labels.”

Well Made Here (“Bien fait ici” in French) was established in 2018, through the initiative of about a hundred manufacturers, their sales networks, and several associations in the renovation and construction sector. Its mission is to promote the manufacturing and sale of hardware and construction materials that comply with building codes and standards, with at least 51 percent of production costs originating from Canadian factories. Currently, over 13,000 SKUs are accredited from more than 150 Canadian factories.

Founder Richard Darveau, who is also president of the Quebec industry association AQMAT, says domestic alternatives are readily available for most U.S. imports. “Everything is findable in Quebec and in Canada,” he told Le Canal Nouvelles, the French-language sister network of CTV News Channel.

Industries like food and clothing are highly reliant on imports from overseas, he noted. “We can’t grow bananas or pineapples … but we can build or renovate a house, an apartment, from basement to attic, with products made in Quebec and in Canada.”

The backlash against U.S.-made products has been particularly pronounced in Quebec, where Amazon is shuttering all of its warehouse operations. The threat to tariff Canadian products—which drew retaliatory threats from the Canadian government to impose dollar-for-dollar tariffs on U.S. imports—was announced by U.S. President Donald Trump ahead of his inauguration.

Electronic shelf label maker JRTech Solutions has integrated the Well Made Here logo into its own shelf tags, allowing retailers to automatically display Canadian products for easy identification by shoppers.

Toronto is a good draw for TIMBER MART show. But will it return to Montreal?

Dealers from across the country gathered recently for TIMBER MART’s annual buying show, returning to Toronto as they did last year. But before Covid, the show took turns locating in Montreal as well as the Queen City.

“I would like to get back to Montreal at some point,” says TIMBER MART CEO Bernie Owens (shown here, centre). But, he adds, his organization needs the right facility. The show’s former location in the Palais des congrès is no longer available since Covid disrupted event planning everywhere. Nevertheless, the destination has many advantages, Owens says.

“It’s a direct flight for most people, with a facility that can handle changes in the weather,” in the event an outdoor activity had to be moved inside at the last minute. In addition, the show’s current hybrid format means team members from the stores can stay home while still being involved in the show, “so we can get more involvement from each store.”

He adds that Montreal is a welcome destination for most dealers, who enjoy the city’s unique character, historic legacy, and busy night life.

For now, however, the show remains in Toronto, while Owens and his team look for opportunities—and the right venue—that will enable them to move it to Montreal sometime in the future.

PEOPLE ON THE MOVE

Stephanie Tychanski has joined JD Canada, the licensee for Briggs & Stratton in this country, as national accounts manager. She reports to Steve Burgess, country manager. Tychanski was most recently with Smart Brands International.

Gary Percy has joined Telesteps Ladders Inc., a Regal ideas division, as the new director of business development. He reports to Andrew Pantelides, senior vice-president of Regal ideas. Percy was most recently with Norgar Consulting.

DID YOU KNOW

… that the latest edition of our sister publication, Hardlines HR Advisor, is now out? In this issue, we look at two new business leadership programs, what makes employees stay, and coping with winter commutes. HR Advisor is monthly and it’s free: click here to sign up today! (And check out our archive of past articles here!)

RETAILER NEWS

Canadian Tire Corp. has reached an agreement to sell its Helly Hansen activewear brand to Kontoor Brands Inc. The deal is valued at nearly $1.3 billion. Kontoor, based in North Carolina, is the parent of the Lee, Wrangler, and Rock & Republic denim brands. In a press release, CTC referred to the current climate of “market uncertainty.” It will use proceeds from the sale to invest in its retail store network, as well as for debt repayments and share buybacks.

Our favourite RONA rock-and-roller, Rob Faries, who has two stores in Moosonee and Moose Factory in Ontario’s far north, is also the lead singer for the Relic Kings. The band is making a rare appearance in the Greater Toronto Area next month, when they play at the Richmond Hill Centre for the Performing Arts. This is a great rock band that released a killer song last summer that tackles the tough issue of youth addiction and loss. (We encourage anybody who loves good rock and roll to check this out, March 11 in Richmond Hill, Ont. Click here for ticket info!—your air-guitar playing Editor.)

Castle Building Centres Group kicked off its buying expo season with a three-day event in Quebec City last week. Over 80 percent of its Quebec and northern New Brunswick members attended the event the Hôtel Château Laurier, just steps away from Quebec’s Parliament Hill.

Loblaw Cos. Ltd. plans to invest $2.2 billion in 2025 to grow its footprint. The company plans to open 80 new retail stores under the No Frills, Maxi, Shoppers Drug Mart, Pharmaprix, and T&T banners, among them some 50 discount stores.

Costco will open a new location at Winnipeg’s Westport development later this year. Construction has already started on the 166,984-square-foot store. Westport is situated in the heart of the largest concentration of sporting and recreational complexes in Manitoba. The site includes a million square feet of mixed-use development, including retail and restaurants.

Princess Auto is slated to open a new warehouse just outside Calgary in 2026. The 605,000-square-foot Stoney North Logistics Centre is to be the first building on the Balzac, Alta., property.

AD has announced that member sales for increased by 6.0 percent in 2024 to US$83.3 billion. On a same-store basis, sales in Canada rose by 3.0 percent. More than 100 new members joined AD during the year, bringing the total count in the U.S. and Canada to 932.

Lowe’s Cos. is revamping its MVPs Pro Rewards & Partnership Program as MyLowe’s Pro Rewards. The new branding aligns with the retailer’s MyLowe’s Rewards plan for DIY customers.

ECONOMIC INDICATORS

The annualized rate of housing starts increased by 3.0 percent in January to 239,739 units. Actual urban starts were up 7.0 percent year-over-year, with 15,930 units recorded in January, compared to 14,883 in January 2024. (CMHC)

Sales of existing Canadian homes declined by 3.3 percent on a month-over-month basis in January. The drop was largely due to sales trailing off in the last week of the month. The number of new listings jumped by 11 percent compared to December 2024. (Canadian Real Estate Assoc.)

U.S housing construction declined by 9.8 percent to an annualized pace of 1.37 million units in January, after surging by more than 15 percent in December. Building permits edged higher overall but remained unchanged in the single-family residential segment. (U.S. Census Bureau)

 

NOTED

Peavey Industries is sounding the alarm about fraudulent websites seeking to prey on consumers interested in its liquidation sales. The retailer, which announced in late January that it would close all 90 of its Peavey Mart locations, has reminded the public that it does not offer online shipping. The RCMP says customers should look for a blue verification checkmark on social media pages and a Canadian phone number to avoid having their credit card information stolen.

 

 

 

Position: Buyer/Purchaser Reports to: Vice President of Procurement

Locations: BC, AB, MB, ON, QC Date: January 2025

About TIMBER MART

Founded in 1967, TIMBER MART is the largest national member-owned buying group in Canada for the true independent entrepreneur. With hundreds of members, including independent building-material and hardware retailers, commercial dealers and manufacturers located in every province across the country, TIMBER MART provides its extensive dealer network with a menu of competitive buying programs, comprehensive marketing services and personalized support to drive independent business success. For more information, visit www.timbermart.ca and www.timbermartmember.ca.

Position Summary

Under the supervision of the Vice President of Procurement, the Procurement Manager is responsible for providing, at the optimal level of efficiency, the leadership and management skills to the function of buying the merchandise offered by or through Timber Mart. But without limiting the generality of the foregoing, the Procurement Manager is responsible for providing the appropriate level of skills and dedication in the selection of products and suppliers within their assigned categories of products to meet and exceed Timber Mart market demands while ensuring target margin levels and maximum profitability are achieved while working in harmony with corporate goals. The Procurement Manager is also responsible for product category review and analysis and developing strategic plans for product selection and competitive pricing to meet and exceed customer and member requirements.

Major Responsibilities

  • Purchases materials, supplies and services at the most favorable terms for the organization.
  • Qualifies vendors, evaluates bids, and negotiates prices and terms for purchased goods and services.
  • Tracks purchases, monitors vendor quality, and maintains a current database of vendor information.
  • A specialist on complex technical and business matters.

Qualifications

  • Fluency in French is a very strong asset
  • College/University Degree in Business, Sales and Marketing
  • 5-10 years’ experience in category management
  • 5-10 years’ experience in Retail Sales

Total compensation between $95,000 and $115,000, based on experience and qualifications.

Participation to comprehensive group benefit package.

Please apply by sending your current resume and a cover letter to:

HR@timbrmart.com

Please note the position title in the subject line

This posting will close on February 25, 2025; applications received after this date will not be considered for the position.

TIMBER MART is an equal opportunity employer; this position is offered in accordance with this principle.

Although, the confidence demonstrated towards TIMBER MART by all those who will decide to apply to the present posting is appreciated, please take note that only the applicants selected to be offered an interview will be contacted.

alt

Are you passionate about the lumber industry and skilled in customer engagement? Mission Building Supplies is seeking an experienced Contractor Lumber Salesperson to join our dynamic team. If you have a proven track record in lumber sales and thrive in a fast-paced environment, we want to hear from you!

Key Responsibilities:

  • Build and maintain strong relationships with contractors and industry professionals.
  • Provide expert advice on lumber products and their applications.
  • Identify and pursue new sales opportunities through networking and relationship-building.
  • Manage customer accounts and ensure satisfaction with product quality and service.
  • Collaborate with team members to achieve sales targets and enhance product offerings.

Qualifications:

  • Minimum of 3 of experience in lumber sales, specifically with contractors.
  • Strong knowledge of lumber products, specifications, and industry trends.
  • Excellent communication and interpersonal skills.
  • Ability to work independently and within a team.
  • Proficient in using Microsoft Office Suite.
  • Prior working knowledge using Bistrack is an asset but not required.

What We Offer:

  • Competitive salary and commission structure.
  • Comprehensive benefits package, including health and dental plans.
  • Opportunities for professional development and growth.
  • Supportive and collaborative company culture.

 

If you’re ready to join a respected industry leader and help our business grow, please send your resume and a cover letter to donc@mbsgroup.ca with the subject line “Lumber Salesperson Application.” We can’t wait to meet you!

Mission Building Supplies is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

 

Looking to post a classified ad? Email Jillian for a free quote.

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February 17, 2025

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CONNECTING THE HOME IMPROVEMENT INDUSTRY
February 17, 2025 | Volume xxxi, #8

IN THIS ISSUE:

  • You are a valued Premium Hardlines Member: Here’s what that elite status gets you
  • Riding on a high note, ABSDA gears up for its spring Atlantic buying show 
  • Competition Bureau orders RONA to sell Saskatchewan truss plant 
  • As unions brace for job losses, Lee Valley Tools shares strategies to combat tariffs 

PLUS: Canadian Tire has strong Q4, TIMBER MART show starts despite snowstorm, building permits move up, Castle introduces estimating and design program, Jacqueline Janes has new role at Wolseley Canada, Ace reports year-end, Taiga’s loss shrinks, and more!

Hardlines
You are a valued Premium Hardlines Member: Here’s what that elite status gets you  

We talk a lot about your status as a Premium Hardlines Member, which you have as a subscriber to this Hardlines Weekly Report. But what does that Premium status mean—and what other benefits does it include?

Here is a list of advantages:

Full access to the back issues of HWR: We have a library of past editions of Hardlines Weekly Report that dates back 25 years. Get the full history of the industry at your fingertips—and the latest year—accessible only to Premium Members. (Click here to visit our Archives. Remember: you must be logged in!)

Breaking News: When someone gets hired or fired, when a big acquisition is made or a company fails, you, our Premium Members, get the news first. We send out Breaking News alerts exclusively to subscribers!

Front-of-the-line access to the annual Hardlines Conference: Not only do you learn about the speakers and details that make our annual Hardlines Conference the number-one learning and networking event in the industry, but you’ll save hundreds of dollars on your registration.

Tickets to the Outstanding Retailer Awards Gala: Ditto this event, which is held at the end of the first day of our conference. Get a 20 percent discount on your ticket.

Free Hardlines Classified Ad: One 250-word classified ad that will run for two weeks, logo included, per year for FREE. Additional classifieds receive a 15 percent discount. Absolutely the best way for your company to attract new hires.

Access to our research reports: We complete two major pieces of research each year. The Hardlines Retail Report provides the size of the industry year-over-year, in-depth analysis of the top players, provincial growth year-over-year, market share by store format, how the independents are faring against the big boxes, plus the newest trends and challenges facing retailers today. Your Premium status saves you hundreds of dollars!

You get more savings when you buy the Hardlines Market Share Report. This incredible study breaks out sales by province and region of every hardware and home improvement banner in the country. It includes crucial information about the market share changes from in 2024, along with the market shares of every store format and every store banner in Canada. Buy them both together and get a super-special bundle price! (Click here for more information and to pre-order this year’s reports!)

And of course, with the arrival every Monday morning (or late Sunday night depending on your time zone) of HWR, you get access to the latest exclusive interviews and news about this industry—before anyone else.

The savings you get from Premium Member pricing on these benefits are worth more than the cost of your Premium Membership! So thank you for being a Premium Member. Be sure and take advantage of all the great benefits that it provides—and save big!

(If you have difficulty logging into your Premium Account, please contact Jillian MacLeod for help.)

Riding on a high note, ABSDA gears up for its spring Atlantic buying show

Denis Melanson is optimistic about his association’s next buying show. “It sold out in eight weeks—and we had to work to add 10 more spaces,” he says of the Atlantic Building Supply Dealers Association Expo. It’s the market that brings suppliers and dealers together from across Atlantic Canada every year in the early spring.

The show is also celebrating its 70th anniversary, which is even more reason for Melanson to be excited. “We’re just building on the momentum that’s been growing at the show with

attendance that has been increasing from the dealers.” He notes that last year’s event drew 84 percent of the ABSDA’s member locations. The relocation from Moncton to Halifax in 2018 gave the show an enduring boost. “No question, it was the right move to make.”

“We’re seeing support from the buying groups as well, as they see value in holding meetings of their own during the show,” he says.

Tickets for this year’s show went on sale last week. It will be held March 5 and 6 and kick off with an opening night ice breaker on March 4. This event is always well attended and an excellent way to make new connections and meet up with industry friends. Melanson and his team promise there’ll be plenty of food along with great live music from a popular local band, The Mellotones. (You can register on the ABSDA website at or by clicking here.)

Looking back over the past year, Melanson considers the overall performance of his member-dealers to be very steady. “We did great. I don’t think we suffered a downturn in too many locations.”

He attributes much of that success to the influx of new Canadians to the region. “At first, we saw the growth in immigration take place in the big cities, but Atlantic Canada is now getting its fair share of immigrants,” he says. “Prince Edward Island has had a big influx. Halifax is just exploding.”

Competition Bureau orders RONA to sell Saskatchewan truss plant

Just before Christmas, RONA inc. and its owner, Sycamore Group, a private equity firm in New York City, purchased All-Fab Group, a Winnipeg-based manufacturer of building components. Terms of the acquisition were not disclosed.

All-Fab Group makes trusses, engineered wood, flooring and roofing systems, laminated beams, stairs, and other pre-fab building components, which it sells to a variety of dealers in Western Canada. It has some 18 business units spread out from the Pacific Ocean to Winnipeg, where it has its head office. It also has two business units in Minnesota, serving the U.S. Midwest.

The federal Competition Bureau reviewed the purchase and in January reached an agreement with RONA inc. for the retailer to sell its ZyTech Building Systems truss plant in Martensville, Sask. That manufacturing facility is just north of Saskatoon.

“The Bureau’s review found that the proposed acquisition was presumptively anti-competitive in the Saskatoon, Sask., area as it would result in a significant increase in market concentration,” the Competition Bureau said in a release. “The Bureau considered barriers to entry and other potential countervailing factors and found that they would be insufficient to mitigate the competitive harm from the merger.”

“All-Fab operates under the names All-Fab, Nu-Fab, Alliance Truss, Pacific Truss, Truline, and Littfin Truss,” the Bureau noted. “Both RONA and All-Fab design manufacture and supply roof trusses and floor trusses, which are key components for housing construction.” The Bureau also looked at the Edmonton market, where it ruled there was already sufficient competition.

As unions brace for job losses, Lee Valley Tools shares strategies to combat tariffs

The threat of tariffs continues to loom over Canadian manufacturers. Last Monday, U.S. President Donald Trump signed an order imposing 25 percent tariffs on all aluminum and steel imports to the U.S. beginning March 4. The move will cancel existing exemptions and duty-free quotas for major suppliers in Canada, Mexico, Brazil, and other countries around the world.

In a statement following the tariff announcement, the United Steelworkers union condemned the tariffs, saying they were unjustified measures that threaten thousands of Canadian jobs, disrupt supply chains, and undermine decades of economic cooperation.

“Trump’s tariffs are a direct attack on workers and communities,” Marty Warren, USW national director for Canada, said in the release. “We’ve been through this before, and we know these kinds of reckless trade measures don’t work, and hurt workers, destabilize industries, and create uncertainty across the economy on both sides of the border.”

To help mitigate the collateral damage associated with tariffs, Lee Valley Tools has created an internal focus group that meets as needed to address significant policy changes that will impact the company’s customers or business.

“We’ve done cost modelling and scenario planning. It’s not if something happens, it’s when, and it’s our ability as an organization to respond to that,” said Lee Valley Tools president and COO Jason Tasse. He urged Canadian businesses to avoid getting distracted by rhetoric and the level of potential disruption and instead focus on what is going to change and where it may impact business and organization capacity.

Tasse pointed to the recent Canada Post strike, which left many consumers reluctant to purchase products because they didn’t understand the supply chain and delivery. As a result, he said, there was consumer pullback, despite retailers having alternative delivery options in place.

Tasse added that businesses need to focus on long-term planning to mitigate the impact of tariffs—and hope that a new agreement can be reached soon.

“At one point, North America was the envy of global trade agreements. We can come back to the table and come up with a fair and equitable agreement that all three of the North American countries can prosper and grow from again,” he said, adding that Lee Valley remains focussed on both business protection and job protection.

“Our focus is always on job protection. We are a family business that plans on long-term planning horizons. We don’t answer to the stock exchange or Wall Street or other investors, so we tend to make longer-term, sensible decisions.”

PEOPLE ON THE MOVE

At Wolseley Canada, Jacqueline Janes has been appointed director, Atlantic Canada. She joined the wholesale plumbing, heating, and electrical supplier in 2020 as a sales manager, working at building and maintaining relationships and reinforcing Wolseley as a destination in Atlantic Canada. In her new role, Janes will be responsible for driving growth in the Atlantic region.

DID YOU KNOW

… that the latest edition of Hardlines Dealer News has landed in subscribers’ inboxes? In this issue, we explore the data that goes into our exclusive industry research for the Hardlines Retail Report, plus Orgill’s response to Ace’s withdrawal from Canada, and how dealers are gearing up for the prospect of U.S. tariffs. Hardlines Dealer News is monthly and it’s free: click here to subscribe now!

RETAILER NEWS

TIMBER MART held its National Buying Show for 2025 last week. The hybrid format included an in-person event at the Toronto Congress Centre and a cloud-based virtual tradeshow platform. More than 1,100 dealer and vendor participants were expected at the show, despite a snowstorm that dumped up to 25 centimetres of snow on the city. (Hardlines was on the scene, so we’ll have more coverage for you in next week’s edition!).

Canadian Tire Corp. reported Q4 sales of $4.5 billion, up by 1.5 percent from a year earlier. Net income surged to $411.5 million from $172.5 million in the comparable period of 2023. In the Canadian Tire Retail division, sales rose by 1.1 percent to $5.38 billion, with comp sales also up by 1.1 percent.

Castle Building Centres Group has announced the launch of a new centralized Estimating & Design Services (EDS) program for its membership. The program is touted as a first for a buying group in the industry. In a release, one member dealer described the program as “very easy to use, very fast, and most importantly accurate.”

Ace Hardware reported record fourth-quarter revenues of US$2.3 billion, a 7.6 percent increase from Q4 2023. Net income for the quarter hit another record for the company, reaching US$53.8 million. Sales by the 3,700 Ace retailers were up 1.6 percent, reflecting a 1.9 percent increase in average ticket but slightly offset by a 0.3 percent decrease in same-store transactions. Consolidated revenues for fiscal 2024 totaled US$9.5 billion, an increase of 3.9 percent, with the biggest gains coming from outdoor power equipment, grilling, power tools, and generators. For the full year, U.S. retail same-store sales decreased 0.3 percent.

SUPPLIER NEWS

JRTech Solutions has integrated the “Well Made Here” logo into its electronic shelf labels (ESL) system. Now retailers stocking products that are accredited by the non-profit organization can have that designation automatically included in their shelf tags. JRTech, a distributor of Pricer electronic labels since 2008, has installations in over 700 hardware stores and home improvement centres across the country.

West Fraser Timber Co. Ltd. reported fourth-quarter 2024 results that included a loss of $62 million on sales of $1.41 billion. The company reports that its Engineered Wood Products business in North America enjoyed some resilience, while the Lumber segment also realized modest improvement. Full-year sales were $6.17 billion, down from $6.45 billion in 2023. West Fraser’s loss shrank to $5 million from a loss of $167 million in 2023.

ECONOMIC INDICATORS

The value of building permits rose by 11.0 percent to $13.1 billion in December. The increase was led by a 21.2 percent increase in the residential sector, largely due to gains in Ontario and British Columbia. While multi-family dwellings were the main driver of growth, permits for single-family construction rose in value by 1.8 percent to $2.9 billion. (StatCan)

 

NOTED

Hardlines is hosting Canada Night for dealers going down to New Orleans this week for the Orgill Spring Dealer Market. Canada Night will be held on Thursday, Feb. 20 at 6 p.m. at Mulate’s, an original Cajun restaurant only steps from the show. Enjoy an informal meet-and-greet over drinks and snacks before you head out for the night in New Orleans! Snacks and drink tickets will be provided by Hardlines. (It’s reserved for dealers, retail teams, and our sponsors.) For more information and to RSVP, click here!

OVERHEARD…

“Donald Trump’s tariffs are a direct attack on Canadian workers and our economy. These tariffs don’t protect jobs—they kill them. Canada cannot sit idly by while our workers are treated as bargaining chips in Trump’s trade war. Our government must respond with strong, immediate action to defend Canadian industries and the workers who keep them running.”

Bea Bruske, president of the Canadian Labour Congress, warning that tariffs would threaten Canadian jobs and destabilize industries.

 

 

 

Castle Building Centres Group Ltd

Business Development Manager – Northern & Eastern Ontario

Castle Building Centres Group is an industry leader among Buying Groups in the Lumber, Building Materials & Hardware segment in Canada. Castle Building Centres Group has been committed to the success of the Independent for more than 60 years strong. Our Castle dealers and our Castle Head Office team are dedicated to helping people turn their projects into reality while making a positive impact in our communities. Our Castle members are fiercely independent and cater to everyone from DIY enthusiasts to professional contractors.

Ready to Shape the Future?

We are seeking a highly motivated individual with strong relationship, communication and sales skills that can manage and develop our future growth in the Ontario Market. This position requires an individual who is familiar with the Lumber and Building Supply industry, willing to travel extensively and accustomed to working remote from head office.

The individual welcomes the opportunity to work with a dynamic group of independent LBM dealers while planning and executing our future growth initiatives. Providing continual coaching and communication to our Ontario Members while understanding their needs is fundamental to success. The ideal candidate is highly self-motivated with strong computer, administrative and interpersonal skills.

If you’re looking for a place where your skills can shine and your ideas matter, Castle is the perfect fit. Join us and contribute to a thriving organization that values your opinions and offers a vibrant and collaborative work environment.

The Role You’ll Play

As a Business Development Manager, your mission is to enhance Castle’s market presence and help to drive the financial success of our members. You will forge lasting relationships with dealers, identify growth opportunities, and negotiate deals—all while staying informed about market trends and dealer dynamics.

Your Key Responsibilities:

Reporting to the Director of Business Development, with responsibility for all relationships with members of the Northern & Eastern Ontario Region. This entails recruitment and retention of members, coaching for growth, coordinating purchasing initiatives, assisting in credit assessment/monitoring of members and assisting in the marketing of Castle.

The key strategy for this position is growth. There are three tactics for growth:

Retain, coach and promote new business from our existing member base

Recruitment of new member opportunities

Develop and manage regional supplier relationships

What You Bring to the Table:

• Minimum of 5 years of experience in Business Development, preferably within the hardware or LBM sectors

• Strong communication skills in English, both written and verbal

• French is an asset but not required

• Proven ability in prospecting, negotiation, and closing deals

Financial acumen and analytical skills

• Exceptional multitasking capabilities and ability to meet deadlines

• Willingness to travel extensively within the region, including overnight stays

When you become part of the Castle family, you’ll enjoy a host of benefits, including:

• A welcoming and inclusive workplace

• Commitment to work-life balance

• Comprehensive benefits package and annual performance reviews

• Community engagement and teamwork-focused culture

• Full training and onboarding program

At Castle, we celebrate diversity and are committed to fostering an inclusive environment. Castle Building Centres Group offers a comprehensive compensation package including full benefits. All submissions will be treated with complete confidentiality. Please forward by email your resume in confidence to:

E-mail: jobs@castle.ca
Castle Building Centres Group Ltd.
100 Milverton Drive, Suite 400
Mississauga, Ontario
L5R 4H1

BUSINESS DEVELOPMENT MANAGER

Territory: Ontario West (west of the 400)

Reporting to the Vice-President of Business Development, the Business Development Manager is a high-energy, results-oriented professional responsible for actively hunting and capturing new business opportunities. This role is focused on driving BMR Group’s expansion by identifying, targeting, and onboarding new dealers in assigned territories and market segments.

The key responsibilities are:

  • Proactively identify opportunities: Eagerly seek and evaluate new business prospects by researching, cold-calling, networking, and leveraging industry contacts to generate a robust pipeline of leads.
  • Strategic deal closing: Pursue high-value targets and skillfully navigate negotiations to secure dealer agreements aligned with BMR Group’s growth objectives.
  • Build strong relationships: Cultivate trusted partnerships with potential dealers and stakeholders, positioning BMR Group as their go-to business partner.
  • Maximize visibility: Actively participate in industry events, trade shows, and networking opportunities to promote BMR Group and build a strong presence in the market.
  • Seamless onboarding: Facilitate the integration of new dealers, providing them with the tools and support to hit the ground running and drive revenue from day one.
  • Results accountability: Deliver comprehensive activity reports, analyze progress, and recommend strategies to overcome obstacles and exceed growth targets.
  • Stay ahead of trends: Continuously monitor market dynamics, competitor movements, and emerging opportunities to refine strategies and maintain a competitive edge.

Requirements:

  • A proven track record of hunting and closing new business, with a relentless drive to achieve and exceed targets.
  • Bachelor’s degree in business administration or a related field.
  • Extensive business development experience, ideally in hardware, lumber, building materials, and/or renovation industries.
  • Note: any other combination of education and/or experience may be considered.
  • Exceptional communication and negotiation skills, with a persuasive and entrepreneurial mindset.
  • The ability to thrive in a fast-paced, competitive environment and juggle multiple opportunities simultaneously.
  • In-depth market knowledge and a strategic approach to capturing new business.
  • A valid driver’s license and personal vehicle for travel within the territory.

This person stands out for:

  • Bold and entrepreneurial mindset
  • High resilience and ability to thrive under pressure
  • Innovative problem-solving and adaptability
  • Unmatched drive for results and achievement
  • Strategic networking and relationship-building skills
  • Effective decision-making and prioritization

Some good reasons to work with BMR:

  • Competitive compensation.
  • Benefits program (RRSP, Group Insurance, Health Virtual Care, Employee and Family Assistance Program).
  • Friendly work environment that emphasizes collaboration and teamwork.
  • Workplace promoting diversity and inclusion.
  • Discounts at BMR stores.
  • Opportunities for growth within the company.
  • And much more!

We thank all applicants for their interest. Only those whose application will be selected for a selection interview will be contacted.

APPLY HERE 

Position: Buyer/Purchaser Reports to: Vice President of Procurement

Locations: BC, AB, MB, ON, QC Date: January 2025

About TIMBER MART

Founded in 1967, TIMBER MART is the largest national member-owned buying group in Canada for the true independent entrepreneur. With hundreds of members, including independent building-material and hardware retailers, commercial dealers and manufacturers located in every province across the country, TIMBER MART provides its extensive dealer network with a menu of competitive buying programs, comprehensive marketing services and personalized support to drive independent business success. For more information, visit www.timbermart.ca and www.timbermartmember.ca.

Position Summary

Under the supervision of the Vice President of Procurement, the Procurement Manager is responsible for providing, at the optimal level of efficiency, the leadership and management skills to the function of buying the merchandise offered by or through Timber Mart. But without limiting the generality of the foregoing, the Procurement Manager is responsible for providing the appropriate level of skills and dedication in the selection of products and suppliers within their assigned categories of products to meet and exceed Timber Mart market demands while ensuring target margin levels and maximum profitability are achieved while working in harmony with corporate goals. The Procurement Manager is also responsible for product category review and analysis and developing strategic plans for product selection and competitive pricing to meet and exceed customer and member requirements.

Major Responsibilities

  • Purchases materials, supplies and services at the most favorable terms for the organization.
  • Qualifies vendors, evaluates bids, and negotiates prices and terms for purchased goods and services.
  • Tracks purchases, monitors vendor quality, and maintains a current database of vendor information.
  • A specialist on complex technical and business matters.

Qualifications

  • Fluency in French is a very strong asset
  • College/University Degree in Business, Sales and Marketing
  • 5-10 years’ experience in category management
  • 5-10 years’ experience in Retail Sales

Total compensation between $95,000 and $115,000, based on experience and qualifications.

Participation to comprehensive group benefit package.

Please apply by sending your current resume and a cover letter to:

HR@timbrmart.com

Please note the position title in the subject line

This posting will close on February 25, 2025; applications received after this date will not be considered for the position.

TIMBER MART is an equal opportunity employer; this position is offered in accordance with this principle.

Although, the confidence demonstrated towards TIMBER MART by all those who will decide to apply to the present posting is appreciated, please take note that only the applicants selected to be offered an interview will be contacted.

 

Looking to post a classified ad? Email Jillian for a free quote.

Hardlines

Privacy Policy | HARDLINES.ca

 

 

The Hardlines Weekly Report is part of the Hardlines Premium Membership

Hardlines Weekly Report is published weekly (except monthly in December and August) by

HARDLINES Inc.

© 2025 by HARDLINES Inc.

HARDLINES™ the electronic newsletter www.HARDLINES.ca

Phone: 416.489.3396

 

Steve Payne — Editor-in-Chief— steve@hardlines.ca

Geoff McLarney — Features Editor — geoff@hardlines.ca
Rebecca Dumais — Editor — rebecca@hardlines.ca
Sarah McGoldrick — Digital Editor — sarah@hardlines.ca

David Chestnut — Vice-President & Publisher — david@hardlines.ca
Shannon MacLeod — Account Managershannon@hardlines.ca

Michelle Porter — Sr. Marketing & Events Manager — michelle@hardlines.ca
Jillian MacLeod — Client Services Managerjillian@hardlines.ca

Accounting — accounting@hardlines.ca

Michael McLarney — Founder & President — mike@hardlines.ca

 

The HARDLINES “Fair Play” Policy. Forwarding or reproduction of Hardlines content is a violation of your terms of service as a valued subscriber. Please respect our copyright! However, we DO want to reach as many people as possible at your firm or banner, so please DO enquire about our really low “extra subscriber(s)” rates. Contact jillian@hardlines.ca to get your colleagues added!

1-3 Subscribers: $545

 

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February 10, 2025

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CONNECTING THE HOME IMPROVEMENT INDUSTRY
February 10, 2025 | Volume xxxi, #7

IN THIS ISSUE:

  • Hours before a threatened trade war, retailers wrap themselves in the Canadian flag
  • EvoX, Canada’s newest buying group, hosts info session in Montreal 
  • Why TIMBER MART was there: making connections at the western buying show 
  • Housing starts expected to slow in wake of U.S. trade policies, says CMHC 

PLUS: Pont-Masson returns to RONA, Canac opens newest store, Walmart will invest big in Canada, Grainger’s year-end sales up, BMF’s Sarah Hounslow honoured, rocking RONA dealer’s band will play next month, IKEA increases sipport to combat furniture poverty, retail and e-commerce conference DX3 is next month, Purolator makes acquisition, personnel changes at Metrie, and more!

Hardlines
Hours before a threatened trade war, retailers wrap themselves in the Canadian flag 

BMR, Canadian Tire, and Home Hardware were among the retailer groups promoting their “made in Canada” pedigree last week, at the beginning of a threatened—then postponed—trade war.

U.S. President Donald Trump had reiterated Feb. 1 that across-the-board 25 percent tariffs—and 10 percent for energy products—would hit Canadian products heading south of the border on Feb. 4. Canada responded by slapping retaliatory tariffs, also 25 percent and also due to come into effect on Feb. 4, on $30 billion of products heading into Canada. This was to be the opening salvo from Canada—another $125 billion of product categories were to be announced in two weeks. Trump agreed to a 30-day timeout on the tariffs late in the afternoon of Feb. 3.

Hours before the eventual truce, BMR Group was one of the first retailers in this industry to take to social media to promote its Canadian status. “We’re proud to be the Canadian reference for your renos and to support Canada’s economy by offering you a wide range of Canadian quality products at competitive prices,” the company posted on LinkedIn.

Home Hardware used “Support Local” as the head for its post on LinkedIn. “Is supporting local on your 2025 resolution list? Home Hardware Stores Limited is proudly Canadian and the country’s largest dealer-owned and -operated home improvement retailer.”

But it was up to Canadian Tire Corp. to really dig into the issue directly. President and CEO Greg Hicks signed off on an impassioned post on LinkedIn, calling Trump’s tariff threat “an unjustified assault from our nation’s longest-standing ally.”

Hicks pledged, in the trade war that was expected to commence later that same day, to “absolutely prioritize Canadian partnerships. Although we value our U.S. suppliers and know they share our concerns, it’s our responsibility to pull every lever possible to protect our customers from these unnecessary and damaging American tariffs,” he stated.

“Locally owned and operated since 1992, we are proud to have the nation in our name. We are ‘Canada’s Store.’”

EvoX, Canada’s newest buying group, hosts info session in Montreal

EvoX, the new buying group serving the Quebec market, brought dealers and vendor partners together on Jan. 29 at Montreal’s Hôtel Monville. They spent the day building relationships and sharing information.

The joint venture, which became official on Jan. 1, combines the national profile of Winnipeg-based Sexton Group and the regional strength of Évolution Distribution in Quebec. It unites all of Évolution Distribution’s current members and Sexton’s Quebec members.

During the day, they heard an update on the services offered by the buying group. In the evening, Hardlines was on the scene as Évolution Distribution head Geneviève Gagnon and Sexton Group president Eric Palmer (shown here with Hardlines Quebec editor Geoff McLarney, left, and Hardlines’ Michael McLarney, second from right) thanked the vendors who braved the winter weather to join EvoX’s team and member dealers.

The pair first announced the partnership back in October. At the time, Gagnon and Palmer, both in attendance at the 28th annual Hardlines Conference in La Malbaie, Que., explained that their respective companies “shared pretty key core values.”

The partnership “adds a lot of credibility in the Quebec market,” Shane McDonald, Sexton’s senior commodity wood manager, told Hardlines at the Montreal event. “Gagnon is very well known.”

“It’s been all positive for our dealers,” said Suzanne Walsh, director of business development at Sexton. “It’s pretty much cemented us in the province of Quebec and that’s just what we need.”

For Sexton’s existing Quebec members, she explained, the new alliance expands their options for local distribution and introduces them to new vendors, who in turn will enjoy access to a wider base of dealer customers.

Gagnon for her part expressed optimism about the collaboration. “The future will show us where this journey leads.”

Why TIMBER MART was there: making connections at the western buying show

Hardlines stopped to chat with Randy Martin, TIMBER MART’s vice-president of procurement, during the 2025 WRLA Showcase. “For us it’s about having a presence as a buying group and being here for our dealers,” Martin said. “And then, during the show, we also have the opportunity to go around and meet with all of our key vendors.”

Making in-person connections, meetings, and saying hello—just like Hardlines does when we stop by vendor booths. “Today, as an example, I’ve only been here for a couple hours, but I’ve probably met with three dealers and four vendors already. Typically, you’d have to work pretty hard to meet with those people in person,” he says.

At the show, Martin (shown here standing sideways, centre) looks for opportunities to finalize programs in person, instead of over the phone—then he adds a tip for exhibiting suppliers. “It isn’t the case in all cases, because a lot of vendors wouldn’t necessarily have their key personnel here. They would have their regional personnel.”

The reason that Martin and TIMBER MART head Bernie Owens prefer to be on the attendance roster is to ensure that connections are made. “Absolutely, we want to. Bernie’s the president and CEO. He wants to talk to the president and CEO. I’m vice-president of procurement. I want to talk to presidents or vice-presidents or national sales managers who are able to make decisions.

“And don’t get me wrong, I talk to a lot of local regional sales guys also. When we’re looking to solve opportunities for our dealers, the local guys can help with that big-time.”

Asked what he expects in the coming months that will affect this industry, Martin admits there are too many variables—from tariff threats and the weakness of the Canadian dollar to the uncertainty plaguing customers. “We basically, as an industry, have got to keep working at what we work at and do what we do and make sure that, from the buying group through the suppliers to the independent dealers, everybody’s working hard to satisfy the dealers and their end-customers.”

Housing starts expected to slow in wake of U.S. trade policies, says CMHC

Uncertain U.S. trade policies will put pressure on the Canadian housing market, according to Canada Mortgage and Housing Corp.’s latest Housing Market Outlook, which provides forward-looking analysis into Canada’s national and major housing markets through to 2027.

The report noted that foreign trade risks add significant uncertainty to the outlook. The agency anticipates that tariffs, if implemented, could have a serious impact on the housing market here. Negative effects include investment uncertainty, an even weaker Canadian dollar, lower export revenues and resulting job losses. Higher inflation and a greater risk of recession are also key concerns.

Changes in Canada’s immigration patterns will also have a negative impact, as the influx of new Canadians is expected to continue to decrease through to 2027. CMHC anticipates that housing starts will slow down from 2025 to 2027, mainly due to fewer condominium apartments being built. But total starts will remain above their 10-year average. Meanwhile, rental apartment construction will remain high, though it is expected to slow into 2027.

The report notes that different regions will face varying conditions. For example, the housing markets in Ontario and British Columbia are now particularly unaffordable. CMHC expects sales in these markets to remain below their 10-year averages. Prices are forecast to grow more slowly in these provinces, especially through 2025 and into 2026.

Alberta and Quebec are cited as more affordable markets; they began recovering early last year. Sales in these provinces are expected to reach historically high levels, with prices growing faster than national averages during the first half of the forecast period.

There is some more good news in the report. Housing sales and prices are expected to rebound as lower mortgage rates and changes to mortgage rules unlock pent-up demand in the short term. CMHC believes the recovery will be uneven, with slower progress in less affordable regions and in the condominium apartment market.

As housing starts falter, the report expects that existing home sales will attract a larger share of renewed demand as they offer more options for financially constrained homebuyers. In addition, the length of new construction projects may limit developers’ ability to meet demand quickly.

“Millennials, many of whom are first-time buyers, are currently driving housing demand,” the report notes. “As remote work declines, we assume this group will prioritize being closer to jobs, boosting sales recovery in larger urban markets.”

Repeat homebuyers are also forecast to return to the market. Spurred by lower mortgage rates, the agency expects many current homeowners to look to upgrade.

PEOPLE ON THE MOVE

Sarah Hounslow, president of BMF (Burlington Merchandising & Fixtures), was honoured with a Business Excellence award at U.S. trade publication HBSDealer’s fourth annual Top Women in Hardware & Building Supply event. The mandate of the program is to recognize women in leadership who possess the traits of business excellence and the potential to make a difference in their companies and their communities.

Millwork manufacturer and distributor Metrie has announced several key promotions within its strategic leadership team. Christian MacDonald has been promoted from VP, marketing to the newly created role of chief marketing officer. Kevin Bartel has made the permanent transition to vice-president and general manager, U.S. Jon Dickinson has been named vice-president of sales while Elise Osier, vice-president of strategy and planning, will take on an expanded role that includes leading the financial planning and analysis team. Kate Vondette has been promoted to vice-president, corporate controller. Nicole Rocheleau has been promoted to vice-president of marketing.

DID YOU KNOW

…that the contractor side of the business is growing explosively? Here at Hardlines, we recognize that many dealers today have at least some of their sales going to trades or builders. That’s why we’ve launched PRO Dealer Business, a monthly newsletter to keep you informed about the news in the pro, GSD, and ICI markets. This e-newsletter is a companion to our Pro Dealer magazine, whose inaugural issue mailed in October. The first issue of Pro Dealer Business emailed last week—and it’s free! (Click here to subscribe to this important new e-newsletter.)

RETAILER NEWS

Matériaux Pont-Masson, which operates nine stores in Quebec and Ontario, is rejoining RONA’s network of affiliated dealers. It was previously a member from 1996 to 2021. “We were impressed with the recent changes that were made” at RONA, president Éric Bailey said in a release, “in particular its strong commitment to supporting and developing its network of affiliated dealers.”

Our favourite RONA rock-and-roller, Rob Faries, who has two stores in Moosenee and Moose Factory, on James Bay in Ontario’s far north, is also the lead singer for the Relic Kings. The band is making a rare appearance in the Greater Toronto Area next month, when they play at the Richmond Hill Centre for the Performing Arts. This is a great rock band that released a killer song last summer that tackles the tough issue of youth addiction and loss. (We encourage anybody who loves good rock and roll to check this out, March 11 in Richmond Hill, Ont. Click here for ticket info!—your air-guitar playing Editor.)

Canac opened its newest store on Jan. 24 in Rivière-du-Loup, Que., welcoming more than 5,300 people over its first weekend. Mayor Mario Bastille joined Canac leadership, including president Martin Gamache, for the occasion. The store, the chain’s 34th, boasts a 30,649-square-foot sales area, a lumber yard, a 35,157-square-foot building materials warehouse, and a pro department open on weekdays. Canac’s next store opening is slated for the spring in Salaberry-de-Valleyfield, just west of the island of Montreal.

Walmart Canada is making a $6.5 billion investment over the next five years as the company plans to further accelerate growth in Canada, the company announced in a release. The retailer will open five new Supercentres in Ontario and Alberta by 2027 including Port Credit Walmart Supercentre and Oakville Walmart Supercentre, both slated for 2025. Additional stores will open in Calgary, Edmonton, and Fort McMurray in 2027. Meanwhile, Walmart’s newest distribution centre, in Vaughan just north of Toronto, will open in the spring of this year.

IKEA Canada has released its 2024 annual report. Highlights include $2.8 billion in total sales for the year, down by 1.4 percent, and an $80 million investment in price reductions. Store traffic rose by 14 percent to 32.6 million customers. The retailer has increased its support of Furniture Bank to Combat Furniture Poverty, committing $300,000 to this cause. In addition, it committed $120,000 to further support Furniture Bank’s Sleep Well initiative, which is dedicated to providing children with essential sleep items.

W.W. Grainger reported Q4 sales of US$4.2 billion, an increase of 5.9 percent from a year earlier. Net earnings rose 20.3 percent to $475 million. For the full fiscal year, sales of US$17.2 billion were up 4.2 percent compared to 2023, while earnings increased by 4.4 percent to US$1.9 billion.

SUPPLIER NEWS

The largest retail and e-commerce event in the country is returning to Toronto next month. The 2025 edition of DX3 Canada will take place March 4 and 5 at the Sheraton Centre Toronto Hotel, just steps away from Toronto’s City Hall. Speakers include Robert Allan, Home Hardware Stores Ltd.’s director of paid media; Cynthia Wong, VP of digital technology at Canadian Tire Corp.; and Tanbir Grover, chief marketing and digital officer at Pet Valu. (Click here for information and registration!)

Purolator has acquired Livingston International, an international trade services firm that specializes in customs brokerage, global freight forwarding, and trade consulting, from Platinum Equity. The deal, worth an undisclosed amount, will allow Purolator and Livingston to provide increased breadth of capabilities to customers. Livingston International will now become a wholly owned subsidiary of Purolator, led by its existing leadership team managing its day-to-day operations.

ECONOMIC INDICATORS

Since 2024, rental housing supply has grown faster than new demand, but affordability remains a challenge. Lower immigration and an increase in first-time homebuyers is expected to continue to reduce rental demand through to 2027. Supply will continue to expand as new rental units are completed, leading to higher vacancies and slower rent increases. But affordability will take more time to improve. Some vacated units will adjust to market rents and renters’ incomes will catch up to previous market rent increases. (CHMC)

 

NOTED

In 2024, nearly 23 million meatballs were served in IKEA Canada’s restaurants.

OVERHEARD…

“This $6.5 billion investment is the largest we’ve made in Canada towards expanding our footprint since we first arrived here 30 years ago.”

—Gui Loureiro, regional CEO of Walmart Canada, Chile, Mexico, and Central America, on the retailer’s plans to add new stores and increase its distribution infrastructure in this country over the next five years.

 

 

 

Castle Building Centres Group Ltd

Business Development Manager – Northern & Eastern Ontario

Castle Building Centres Group is an industry leader among Buying Groups in the Lumber, Building Materials & Hardware segment in Canada. Castle Building Centres Group has been committed to the success of the Independent for more than 60 years strong. Our Castle dealers and our Castle Head Office team are dedicated to helping people turn their projects into reality while making a positive impact in our communities. Our Castle members are fiercely independent and cater to everyone from DIY enthusiasts to professional contractors.

Ready to Shape the Future?

We are seeking a highly motivated individual with strong relationship, communication and sales skills that can manage and develop our future growth in the Ontario Market. This position requires an individual who is familiar with the Lumber and Building Supply industry, willing to travel extensively and accustomed to working remote from head office.

The individual welcomes the opportunity to work with a dynamic group of independent LBM dealers while planning and executing our future growth initiatives. Providing continual coaching and communication to our Ontario Members while understanding their needs is fundamental to success. The ideal candidate is highly self-motivated with strong computer, administrative and interpersonal skills.

If you’re looking for a place where your skills can shine and your ideas matter, Castle is the perfect fit. Join us and contribute to a thriving organization that values your opinions and offers a vibrant and collaborative work environment.

The Role You’ll Play

As a Business Development Manager, your mission is to enhance Castle’s market presence and help to drive the financial success of our members. You will forge lasting relationships with dealers, identify growth opportunities, and negotiate deals—all while staying informed about market trends and dealer dynamics.

Your Key Responsibilities:

Reporting to the Director of Business Development, with responsibility for all relationships with members of the Northern & Eastern Ontario Region. This entails recruitment and retention of members, coaching for growth, coordinating purchasing initiatives, assisting in credit assessment/monitoring of members and assisting in the marketing of Castle.

The key strategy for this position is growth. There are three tactics for growth:

Retain, coach and promote new business from our existing member base

Recruitment of new member opportunities

Develop and manage regional supplier relationships

What You Bring to the Table:

• Minimum of 5 years of experience in Business Development, preferably within the hardware or LBM sectors

• Strong communication skills in English, both written and verbal

• French is an asset but not required

• Proven ability in prospecting, negotiation, and closing deals

Financial acumen and analytical skills

• Exceptional multitasking capabilities and ability to meet deadlines

• Willingness to travel extensively within the region, including overnight stays

When you become part of the Castle family, you’ll enjoy a host of benefits, including:

• A welcoming and inclusive workplace

• Commitment to work-life balance

• Comprehensive benefits package and annual performance reviews

• Community engagement and teamwork-focused culture

• Full training and onboarding program

At Castle, we celebrate diversity and are committed to fostering an inclusive environment. Castle Building Centres Group offers a comprehensive compensation package including full benefits. All submissions will be treated with complete confidentiality. Please forward by email your resume in confidence to:

E-mail: jobs@castle.ca
Castle Building Centres Group Ltd.
100 Milverton Drive, Suite 400
Mississauga, Ontario
L5R 4H1

BUSINESS DEVELOPMENT MANAGER

Territory: Ontario West (west of the 400)

Reporting to the Vice-President of Business Development, the Business Development Manager is a high-energy, results-oriented professional responsible for actively hunting and capturing new business opportunities. This role is focused on driving BMR Group’s expansion by identifying, targeting, and onboarding new dealers in assigned territories and market segments.

The key responsibilities are:

  • Proactively identify opportunities: Eagerly seek and evaluate new business prospects by researching, cold-calling, networking, and leveraging industry contacts to generate a robust pipeline of leads.
  • Strategic deal closing: Pursue high-value targets and skillfully navigate negotiations to secure dealer agreements aligned with BMR Group’s growth objectives.
  • Build strong relationships: Cultivate trusted partnerships with potential dealers and stakeholders, positioning BMR Group as their go-to business partner.
  • Maximize visibility: Actively participate in industry events, trade shows, and networking opportunities to promote BMR Group and build a strong presence in the market.
  • Seamless onboarding: Facilitate the integration of new dealers, providing them with the tools and support to hit the ground running and drive revenue from day one.
  • Results accountability: Deliver comprehensive activity reports, analyze progress, and recommend strategies to overcome obstacles and exceed growth targets.
  • Stay ahead of trends: Continuously monitor market dynamics, competitor movements, and emerging opportunities to refine strategies and maintain a competitive edge.

Requirements:

  • A proven track record of hunting and closing new business, with a relentless drive to achieve and exceed targets.
  • Bachelor’s degree in business administration or a related field.
  • Extensive business development experience, ideally in hardware, lumber, building materials, and/or renovation industries.
  • Note: any other combination of education and/or experience may be considered.
  • Exceptional communication and negotiation skills, with a persuasive and entrepreneurial mindset.
  • The ability to thrive in a fast-paced, competitive environment and juggle multiple opportunities simultaneously.
  • In-depth market knowledge and a strategic approach to capturing new business.
  • A valid driver’s license and personal vehicle for travel within the territory.

This person stands out for:

  • Bold and entrepreneurial mindset
  • High resilience and ability to thrive under pressure
  • Innovative problem-solving and adaptability
  • Unmatched drive for results and achievement
  • Strategic networking and relationship-building skills
  • Effective decision-making and prioritization

Some good reasons to work with BMR:

  • Competitive compensation.
  • Benefits program (RRSP, Group Insurance, Health Virtual Care, Employee and Family Assistance Program).
  • Friendly work environment that emphasizes collaboration and teamwork.
  • Workplace promoting diversity and inclusion.
  • Discounts at BMR stores.
  • Opportunities for growth within the company.
  • And much more!

We thank all applicants for their interest. Only those whose application will be selected for a selection interview will be contacted.

APPLY HERE 

Position: Buyer/Purchaser Reports to: Vice President of Procurement

Locations: BC, AB, MB, ON, QC Date: January 2025

About TIMBER MART

Founded in 1967, TIMBER MART is the largest national member-owned buying group in Canada for the true independent entrepreneur. With hundreds of members, including independent building-material and hardware retailers, commercial dealers and manufacturers located in every province across the country, TIMBER MART provides its extensive dealer network with a menu of competitive buying programs, comprehensive marketing services and personalized support to drive independent business success. For more information, visit www.timbermart.ca and www.timbermartmember.ca.

Position Summary

Under the supervision of the Vice President of Procurement, the Procurement Manager is responsible for providing, at the optimal level of efficiency, the leadership and management skills to the function of buying the merchandise offered by or through Timber Mart. But without limiting the generality of the foregoing, the Procurement Manager is responsible for providing the appropriate level of skills and dedication in the selection of products and suppliers within their assigned categories of products to meet and exceed Timber Mart market demands while ensuring target margin levels and maximum profitability are achieved while working in harmony with corporate goals. The Procurement Manager is also responsible for product category review and analysis and developing strategic plans for product selection and competitive pricing to meet and exceed customer and member requirements.

Major Responsibilities

  • Purchases materials, supplies and services at the most favorable terms for the organization.
  • Qualifies vendors, evaluates bids, and negotiates prices and terms for purchased goods and services.
  • Tracks purchases, monitors vendor quality, and maintains a current database of vendor information.
  • A specialist on complex technical and business matters.

Qualifications

  • Fluency in French is a very strong asset
  • College/University Degree in Business, Sales and Marketing
  • 5-10 years’ experience in category management
  • 5-10 years’ experience in Retail Sales

Total compensation between $95,000 and $115,000, based on experience and qualifications.

Participation to comprehensive group benefit package.

Please apply by sending your current resume and a cover letter to:

HR@timbrmart.com

Please note the position title in the subject line

This posting will close on February 25, 2025; applications received after this date will not be considered for the position.

TIMBER MART is an equal opportunity employer; this position is offered in accordance with this principle.

Although, the confidence demonstrated towards TIMBER MART by all those who will decide to apply to the present posting is appreciated, please take note that only the applicants selected to be offered an interview will be contacted.

 

Looking to post a classified ad? Email Jillian for a free quote.

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The HARDLINES “Fair Play” Policy. Forwarding or reproduction of Hardlines content is a violation of your terms of service as a valued subscriber. Please respect our copyright! However, we DO want to reach as many people as possible at your firm or banner, so please DO enquire about our really low “extra subscriber(s)” rates. Contact jillian@hardlines.ca to get your colleagues added!

1-3 Subscribers: $545

 

4 -6 Subscribers: $725

 

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February 3, 2025

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CONNECTING THE HOME IMPROVEMENT INDUSTRY
February 3, 2025 | Volume xxxi, #6

IN THIS ISSUE:

  • It’s official: Peavey confirms all its stores Canada-wide will close
  • Prairie association has a new name and national ambitions  
  • Tariff realities—industry on alert as Trump expected to be unmoved by logic  
  • More about WRLA’s rebranding as Supply-Build Canada

PLUS: New buying group hosts dealer information day, Castle adds member in Ontario, King Marketing’s Paul Crawford retires, Home Depot adds more home delivery options, Robert Rozon appointed at Évolution Structures, Bank of Canada lowers rate, sales up but profits down at Tractor Supply, organized retail theft becoming more brazen, and more!

Hardlines
It’s official: Peavey confirms all its stores Canada-wide will close  

After news came out two weeks ago that Peavey Industries would close some of its stores under a major reorganization, the company confirmed on Jan. 27 that it had obtained creditor protection from the Alberta courts under the Companies’ Creditors Arrangement Act (CCAA) and was, in fact, closing all of its locations across Canada.

The Red Deer, Alta.-based farm and hardware retailer has 90 Peavey Mart stores and six MainStreet Hardware locations. Peavey Mart stores have already got “going out of business” sales signs in front of their stores. Calls by Hardlines to stores across the country confirmed that liquidation efforts had already commenced nationwide before Peavey issued its statement.

The company’s main goal now is to raise cash while looking for ways to keep the Peavey Mart name alive.

“This was a profoundly difficult decision, but one that allows us to explore the best possible alternatives for the future of the company,” said Doug Anderson, president and CEO of Peavey Industries.

Peavey stated in the release that its “immediate priority is to generate liquidity through the closure process while continuing to work with funders, partners, and stakeholders to explore potential opportunities to preserve the brand.”

The release cited the business conditions that forced it into bankruptcy protection. The Canadian retail industry is experiencing unprecedented challenges, it said, including record-low consumer confidence, inflationary pressures, rising operating costs, and ongoing supply disruptions along with a difficult regulatory environment.

Add to that Peavey’s uneasy alliance with Ace Hardware, whereby Peavey took over the Ace licence in Canada in early 2020 and began servicing some 90 Ace dealers across the country. The arrival of the Covid pandemic and the logistics of hardware distribution in Canada worked against Peavey, and the deal was terminated effective Dec. 31, 2024.

The company stated that its decision to seek creditor protection and close all stores was made after evaluating all available options.

“For nearly six decades, our customers’ loyalty, employees’ dedication, and the resilience of the communities we serve have been the cornerstone of our business,” Anderson continued. “We remain focused on working with our partners and stakeholders to preserve the Peavey brand and the value it represents.”

Prairie association has a new name and national ambitions

Don’t call it the WRLA show anymore—the Winnipeg-based association has renamed itself as Supply-Build Canada. The recent show was held January 23-24 at the Edmonton EXPO Centre—and Hardlines, of course, was there. On the second day of the show, the Western Retail Lumber Association unveiled the new branding. (See below for a separate report on the rebranding.—Editor). 

The show, which brought together hardware and LBM exhibitors to meet with dealers from across the West, was an opportunity to see peers and gain product knowledge—and for some, a first-time experience leading to expansion plans. “We’ve seen some growth. From the time that I’ve started to where we are now, every year we’ve been able to grow the event,” said Supply-Build Canada president Liz Kovach (pictured here at the show, left, with Rebecca Dumais, Hardlines editor).

Kovach noted that it was the biggest show to date during her eight years at the helm of the association. “Actually, it might even be the biggest from a vendor perspective. We had a wait list. We sold out.”

That expanded show footprint included some newcomers. BMR Group, which encompasses over 275 home renovation centres and hardware stores in Quebec, Ontario, and the Maritimes, had its first-ever presence at the show, exhibiting as a gateway to its expansion plans. “This is a very nice show,” said Simon Gouin, senior director, business development. “I’m impressed with the quantity of people that are here.”

He said it’s a way to connect directly with vendors and “create awareness, because a lot of people don’t know us. We’re finding out the hard way that some of the vendors don’t even know us here. So it’s a big learning curve, but it’s not a big hurdle. The fact that we’re members of I.L.D.C. and Spancan helps us.”

For TIMBER MART, the show is about “having a presence as a buying group and being here for our dealers,” said VP of procurement, Randy Martin. “And then during the show, we also have the opportunity to go around and meet with all of our key vendors.”

Networking and the chance “to shake hands and say hello to people, that’s more about what the show is for us,” he said. “Today, as an example, I’ve only been here for a couple hours, but I’ve probably met with three dealers and four vendors already, and typically you’d have to work pretty hard to meet with those people in person.”

From a retail perspective, the show has expanded each year, Kovach said. Along with products and swag, engagement was seen throughout the show floor. “I honestly get a ‘wow’ factor from the entire floor because we’ve had more vendors who want to partner with us on different things.”

The rebranding also opens up the possibility of holding a future show outside the association’s traditional turf, in keeping with Supply-Build Canada’s ambitions to expand its regional scope.

Tariff realities—industry on alert as Trump expected to be unmoved by logic

Saturday, Feb. 1 was a possible date for the across-the-board tariffs that U.S. President Donald Trump said he would impose on imports into the U.S. from Canada and Mexico. (Since the Hardlines Weekly Report is compiled before the weekend, we didn’t know at press time whether tariffs were imposed or not.—your time-travelling Editor!)

One thing has become clear to any neutral observer looking at the trade stats: Canada doesn’t have the ability to wound the U.S. economy by enacting retaliatory duties on their products.

Ottawa has said that it will impose “dollar for dollar” tariffs on U.S. imports coming into Canada, even if, as Trump has said, the U.S. tariffs are as high as 25 percent. There’s a problem with that thinking: the U.S. is a huge part of Canada’s export market (70 percent in 2023, according to the United Nations COMTRADE database) and Canada is a much smaller percentage of U.S. exports (17 percent in 2023). So “dollar-for-dollar” retribution will barely touch the U.S. economy.

Consider this. The United States’ gross domestic product in 2023 was US$27.36 trillion, making it the largest economy in the world, ahead of China with US$17.8 trillion. The U.S. exported to Canada around US$427 billion in 2022, according to U.S. Trade Representative (USTR) statistics. That means our share of the U.S. economy, in terms of goods and services shipped to Canada, is about 2.4 percent.

Hardlines is constantly in touch with industry leaders on both sides of the vendor-retailer divide. We have asked various executives about the tariffs issue over the past week.

Simon Gouin, BMR’s vice president of business development attending the recent WRLA show in Edmonton, said to us on the floor of the show that he doesn’t think tariffs are going to happen. “If it does, it’s going to be, excuse my language, a [expletive] ….” Gouin pointed out that BMR doesn’t sell in the United States, but the state of the Canadian consumer is his number one concern.

Randy Martin, vice-president of procurement for TIMBER MART, said at the same show: “Will there be tariffs? Probably. To what degree they actually affect our supply channel in Canada will have to be determined. There’s a lot of moving parts.”

Eric Daignault, divisional GM at Montreal-based Richelieu Hardware, concurred with Gouin that the biggest issue if tariffs are levied is the consumer, and this industry will undoubtedly feel the impact. “It’s not easy for retailers,” Daignault said. “They’re all fighting for a share of the market. And they don’t have the full force of consumer confidence to back them—with uncertainty in the U.S., high interest rates. So discretionary spending is not what it used to be. People are going to buy food before they’re going to paint the walls.”

More about WRLA’s rebranding as Supply-Build Canada

The former Western Retail Lumber Association used its trade show, which took place in Edmonton in late January, as the platform for announcing a major rebranding initiative. After in-depth consultation with its members, board, and stakeholders, the association has been renamed as Supply-Build Canada.

The rebranding reflects a wider view of the industry, along with new alliances and a repositioning of its trade show.

“As the association expands its advocacy efforts and external partnerships, the Western Retail Lumber Association name became a misnomer,” says association president Liz Kovach. “The building supply industry encompasses building materials beyond lumber, and the association represents manufacturers, distributors, wholesalers, and other categories not represented by just retail.”

Because many of the association’s members, especially on the supplier side, have offices and production outside of the West, the new name intends to capture that, “making a wholesale change of name both necessary and timely,” Kovach adds.

The Prairie-based association’s trade show is one of only two general LBM buying shows in the country. The other is held by the Atlantic Building Supply Dealers’ Association. This year’s ABSDA Expo will be held in Halifax on March 5 and 6.

Along with the new name, Supply-Build Canada announced a partnership with the North American Hardware and Paint Association (NHPA) to access that organization’s extensive library of online and in-person training and educational programs. Supply-Build Canada will be the only licensed provider of NHPA’s educational and training programs Canada-wide.

PEOPLE ON THE MOVE

Paul Crawford, CEO and former president of King Marketing, is retiring after 35 years in the business. He got his start as a sales representative for King Marketing, eventually growing the national manufacturers’ agency from its Western Canadian roots into a national organization serving the hardware and home improvement industry. King Marketing’s current partners are Mark Travers, president; Stephanie Kainz, VP sales; Joel Broughton, pro sales manager; and Matt Jones, national accounts manager. Also at King Marketing: Jim Calce, a 14-year veteran of the company, has moved to the Atlantic Provinces as LBM and pro sales lead. Jeremy Ross is now pro account manager for Western Ontario and Kristy Hineline has taken over LBM sales for Western Ontario.

Robert Rozon has been appointed managing director of Évolution Structures, the Quebec-based building materials fabrication company. Rozon is moving over from the same role at sister company Gagnon – La Grande Quincaillerie, where he had been in place February 2023. The role will be full-time in order to support Évolution Structures’ growth.

NEW PRO DEALER PUBLICATIONS FROM HARDLINES

SELLING TO CONTRACTORS? OUR NEWEST PUBLICATION IS FOR YOU! The contractor side of the business is growing explosively, and most dealers today have at least some of their sales going to trades or builders. Hardlines is launching PRO Dealer Business, a monthly newsletter to keep you informed about the news in the pro, GSD, and ICI markets. The first issue goes out on Feb. 5—and it’s free! To subscribe to this important e-newsletter, please click here

DID YOU KNOW

…that we’ve marked down the 2024 Hardlines Retail Report? The Retail Report is our annual deep dive into the size of the retail market for hardware and home improvement sales in Canada. In this edition, we break down the industry’s sales by province, banner, and store type, and explore topics ranging from online sales and big box strategies for growth to the importance of private labels. Save even more with a Hardlines Premium Membership, and by purchasing the Retail Report in a bundle with our 2024 Market Share Report. Click here for more information and to place your order! click here

 

RETAILER NEWS

Canada’s newest buying group, EvoX, held a dealer information day Jan. 29 in Montreal for dealers and select vendor partners. The new organization is the result of a partnership between Winnipeg-based Sexton Group and Évolution Distribution in Quebec. Dealers in attendance represented both existing Sexton members in Quebec and Évolution Distribution members, who have all signed on to be part of EvoX.

Siderman Inc. in Guelph, Ont., has joined the ranks of Castle Building Centres. Owners John and Danielle Balfoort have served the area since 2008. They plan to expand their store’s product offering with the move to Castle.

The Globe and Mail reports that organized retail theft is becoming more brazen—and more violent. At a Toronto Shoppers Drug Mart location, an employee was pushed to the ground while following a group of seven people charging the exit with more than $8,000 worth of product in tow. “Retailers across the country are experiencing a rise in violent incidents, threats, and increasingly aggressive behaviour,” Darrell Jones, president of Pattison Food Group, told the newspaper.

The Home Depot in the U.S. has recruited two more outside suppliers to fulfill home deliveries from its stores south of the border. Now, customers can order certain products through Uber Eats and DoorDash. The service is in addition to Home Depot’s use of Instacart, another home delivery service that the retailer began using last summer. Same-day deliveries of orders can be made for thousands of the retailer’s best-selling items available online, as long as they are parcel-eligible. The retailer is catching up with its Canadian division, which has been using DoorDash to provide same-day and express deliveries here since 2020.

Tractor Supply Co., the Tennessee-based farm and hardware retailer, reported that fourth-quarter net sales were up 3.1 percent. For the full year, net sales increased 2.2 percent to US$14.88 billion, while comp sales increased 0.2 percent year over year. Net income was down 0.5 percent to US$1.10 billion.

 

ECONOMIC INDICATORS

The Bank of Canada has cut its key interest rate by 25 basis points to 3.0 percent. Governor Tiff Macklem said that monetary policy can do little to ease the burden on the Canadian economy if U.S. President Donald Trump levies tariffs on Canadian imports.

NOTED

The latest instalment of our podcast series What’s in Store is now online. In this episode, we talk to retail veteran Bill Morrison, who was inducted last fall into the Canadian Home Products Trade Association’s Hall of Fame. Morrison, whose career includes tenures at TruServ Canada and Ace Hardware, shares his insights on what Canadian retail can expect in 2025. Sign up now to get updates about the latest podcasts in your inbox!

 

OVERHEARD…

“Sitting on the board of Supply-Build Canada has given me an appreciation for how much work the association does … It’s been exciting to see the work the association has done in attracting people into our industry with career fairs and in continuing to be the squeaky wheel in government advocacy. We need to unite as an industry to get the help we need. Our association provides the platform.”

Joel Hartung, owner of The LumberZone, a dealer with three stores in Manitoba, and a member of the board of directors of the newly renamed Western Canada-based industry association, Supply-Build Canada.

 

 

 

Castle Building Centres Group Ltd

Business Development Manager – Northern & Eastern Ontario

Castle Building Centres Group is an industry leader among Buying Groups in the Lumber, Building Materials & Hardware segment in Canada. Castle Building Centres Group has been committed to the success of the Independent for more than 60 years strong. Our Castle dealers and our Castle Head Office team are dedicated to helping people turn their projects into reality while making a positive impact in our communities. Our Castle members are fiercely independent and cater to everyone from DIY enthusiasts to professional contractors.

Ready to Shape the Future?

We are seeking a highly motivated individual with strong relationship, communication and sales skills that can manage and develop our future growth in the Ontario Market. This position requires an individual who is familiar with the Lumber and Building Supply industry, willing to travel extensively and accustomed to working remote from head office.

The individual welcomes the opportunity to work with a dynamic group of independent LBM dealers while planning and executing our future growth initiatives. Providing continual coaching and communication to our Ontario Members while understanding their needs is fundamental to success. The ideal candidate is highly self-motivated with strong computer, administrative and interpersonal skills.

If you’re looking for a place where your skills can shine and your ideas matter, Castle is the perfect fit. Join us and contribute to a thriving organization that values your opinions and offers a vibrant and collaborative work environment.

The Role You’ll Play

As a Business Development Manager, your mission is to enhance Castle’s market presence and help to drive the financial success of our members. You will forge lasting relationships with dealers, identify growth opportunities, and negotiate deals—all while staying informed about market trends and dealer dynamics.

Your Key Responsibilities:

Reporting to the Director of Business Development, with responsibility for all relationships with members of the Northern & Eastern Ontario Region. This entails recruitment and retention of members, coaching for growth, coordinating purchasing initiatives, assisting in credit assessment/monitoring of members and assisting in the marketing of Castle.

The key strategy for this position is growth. There are three tactics for growth:

Retain, coach and promote new business from our existing member base

Recruitment of new member opportunities

Develop and manage regional supplier relationships

What You Bring to the Table:

• Minimum of 5 years of experience in Business Development, preferably within the hardware or LBM sectors

• Strong communication skills in English, both written and verbal

• French is an asset but not required

• Proven ability in prospecting, negotiation, and closing deals

Financial acumen and analytical skills

• Exceptional multitasking capabilities and ability to meet deadlines

• Willingness to travel extensively within the region, including overnight stays

When you become part of the Castle family, you’ll enjoy a host of benefits, including:

• A welcoming and inclusive workplace

• Commitment to work-life balance

• Comprehensive benefits package and annual performance reviews

• Community engagement and teamwork-focused culture

• Full training and onboarding program

At Castle, we celebrate diversity and are committed to fostering an inclusive environment. Castle Building Centres Group offers a comprehensive compensation package including full benefits. All submissions will be treated with complete confidentiality. Please forward by email your resume in confidence to:

E-mail: jobs@castle.ca
Castle Building Centres Group Ltd.
100 Milverton Drive, Suite 400
Mississauga, Ontario
L5R 4H1

BUSINESS DEVELOPMENT MANAGER

Territory: Ontario West (west of the 400)

Reporting to the Vice-President of Business Development, the Business Development Manager is a high-energy, results-oriented professional responsible for actively hunting and capturing new business opportunities. This role is focused on driving BMR Group’s expansion by identifying, targeting, and onboarding new dealers in assigned territories and market segments.

The key responsibilities are:

  • Proactively identify opportunities: Eagerly seek and evaluate new business prospects by researching, cold-calling, networking, and leveraging industry contacts to generate a robust pipeline of leads.
  • Strategic deal closing: Pursue high-value targets and skillfully navigate negotiations to secure dealer agreements aligned with BMR Group’s growth objectives.
  • Build strong relationships: Cultivate trusted partnerships with potential dealers and stakeholders, positioning BMR Group as their go-to business partner.
  • Maximize visibility: Actively participate in industry events, trade shows, and networking opportunities to promote BMR Group and build a strong presence in the market.
  • Seamless onboarding: Facilitate the integration of new dealers, providing them with the tools and support to hit the ground running and drive revenue from day one.
  • Results accountability: Deliver comprehensive activity reports, analyze progress, and recommend strategies to overcome obstacles and exceed growth targets.
  • Stay ahead of trends: Continuously monitor market dynamics, competitor movements, and emerging opportunities to refine strategies and maintain a competitive edge.

Requirements:

  • A proven track record of hunting and closing new business, with a relentless drive to achieve and exceed targets.
  • Bachelor’s degree in business administration or a related field.
  • Extensive business development experience, ideally in hardware, lumber, building materials, and/or renovation industries.
  • Note: any other combination of education and/or experience may be considered.
  • Exceptional communication and negotiation skills, with a persuasive and entrepreneurial mindset.
  • The ability to thrive in a fast-paced, competitive environment and juggle multiple opportunities simultaneously.
  • In-depth market knowledge and a strategic approach to capturing new business.
  • A valid driver’s license and personal vehicle for travel within the territory.

This person stands out for:

  • Bold and entrepreneurial mindset
  • High resilience and ability to thrive under pressure
  • Innovative problem-solving and adaptability
  • Unmatched drive for results and achievement
  • Strategic networking and relationship-building skills
  • Effective decision-making and prioritization

Some good reasons to work with BMR:

  • Competitive compensation.
  • Benefits program (RRSP, Group Insurance, Health Virtual Care, Employee and Family Assistance Program).
  • Friendly work environment that emphasizes collaboration and teamwork.
  • Workplace promoting diversity and inclusion.
  • Discounts at BMR stores.
  • Opportunities for growth within the company.
  • And much more!

We thank all applicants for their interest. Only those whose application will be selected for a selection interview will be contacted.

APPLY HERE 

Position: Buyer/Purchaser Reports to: Vice President of Procurement

Locations: BC, AB, MB, ON, QC Date: January 2025

About TIMBER MART

Founded in 1967, TIMBER MART is the largest national member-owned buying group in Canada for the true independent entrepreneur. With hundreds of members, including independent building-material and hardware retailers, commercial dealers and manufacturers located in every province across the country, TIMBER MART provides its extensive dealer network with a menu of competitive buying programs, comprehensive marketing services and personalized support to drive independent business success. For more information, visit www.timbermart.ca and www.timbermartmember.ca.

Position Summary

Under the supervision of the Vice President of Procurement, the Procurement Manager is responsible for providing, at the optimal level of efficiency, the leadership and management skills to the function of buying the merchandise offered by or through Timber Mart. But without limiting the generality of the foregoing, the Procurement Manager is responsible for providing the appropriate level of skills and dedication in the selection of products and suppliers within their assigned categories of products to meet and exceed Timber Mart market demands while ensuring target margin levels and maximum profitability are achieved while working in harmony with corporate goals. The Procurement Manager is also responsible for product category review and analysis and developing strategic plans for product selection and competitive pricing to meet and exceed customer and member requirements.

Major Responsibilities

  • Purchases materials, supplies and services at the most favorable terms for the organization.
  • Qualifies vendors, evaluates bids, and negotiates prices and terms for purchased goods and services.
  • Tracks purchases, monitors vendor quality, and maintains a current database of vendor information.
  • A specialist on complex technical and business matters.

Qualifications

  • Fluency in French is a very strong asset
  • College/University Degree in Business, Sales and Marketing
  • 5-10 years’ experience in category management
  • 5-10 years’ experience in Retail Sales

Total compensation between $95,000 and $115,000, based on experience and qualifications.

Participation to comprehensive group benefit package.

Please apply by sending your current resume and a cover letter to:

HR@timbrmart.com

Please note the position title in the subject line

This posting will close on February 25, 2025; applications received after this date will not be considered for the position.

TIMBER MART is an equal opportunity employer; this position is offered in accordance with this principle.

Although, the confidence demonstrated towards TIMBER MART by all those who will decide to apply to the present posting is appreciated, please take note that only the applicants selected to be offered an interview will be contacted.

 

Looking to post a classified ad? Email Jillian for a free quote.

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January 27, 2025

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CONNECTING THE HOME IMPROVEMENT INDUSTRY
 

January 27, 2025 | Volume xxxi, #4

 

IN THIS ISSUE:

  • With the U.S. threatening tariffs, what could happen next is anybody’s guess
  • After new financing, Peavey makes cuts that include closing 22 stores this spring  
  • Amazon to close down all facilities in Quebec, says it’s not due to unionization  
  • Lowe’s reveals keys to its strategy to drive growth, including focus on pro services  

PLUS: RONA holds trade show and meeting, new owner at Windsor, Ont. yard, CFO retires at Canadian Tire, Richelieu posts quarterly increase, Walmart Canada names new president, building construction down again, Sexton Group makes deal for JRTech’s electronic shelf labels, Mitch Wile is back, and more!

 

Hardlines
With the U.S. threatening tariffs, what could happen next is anybody’s guess  

The inauguration of Donald Trump as president of the United States held the attention of the entire world last week. His actions, including many that he planned to implement on day one of his term, could have major impacts on his country’s trading partners, with Canada at the top of the list.

A key concern is the imposition of U.S. tariffs on goods from this country. Trump made no explicit mention of tariffs on Canadian goods coming into the U.S. during his inaugural address on Jan. 20. But that evening at the White House, he said that he “thinks” he will impose a 25 percent tariff on Canadian and Mexican imports on Feb. 1. 

The Canadian federal government has responded that it would issue “dollar for dollar” retaliatory tariffs on U.S. products coming into Canada. The threat of a trade war looms. 

The main aspect of the Trump threat is the overall uncertainty. Trump’s vagueness about next steps has Canadians speculating as they wait and wonder about what’s coming. In the retail home improvement industry, everyone from manufacturers to independent dealers has expressed concern about what those tariffs could mean.

Sam Moncada, CEO of the Canadian Home Products Trade Association (CHPTA), says the threat of tariffs has been prioritized by his vendor members.“It’s pretty high stakes for everyone.” 

Nor does Moncada believe this country needs to be punished, as Trump has expressed, for creating a trade deficit for the U.S.

“Canada’s trade surplus with the United States is not due to the benevolence of a Big Brother to the south. It is simple economics. Canada’s oil is cheaper to buy and ship to American refineries. All other trade with the United States is balanced and an economic benefit to both parties.”

Ken Jenkins, president and CEO of Castle Building Centres Group, has this reaction: “This was a massive wake-up call for Canada. You are in very large peril from a business perspective when you put too many eggs in one basket. When I see 70 to 77 percent of our exports head to one customer, this is a larger-picture conversation that more Canadian businesses, and we as a nation, need to address long term.”

Adds Moncada: “Canada’s trade problem is with the rest of the world. Canada would be best served to join with the United States to better balance trade with China, Europe, and Asia-Pacific than squabbling about our current cost-effective and mutually beneficial trade agreement.” 

While U.S. tariffs on Canadian goods remain a question mark, tariffs against China, put in place in January 2018 by Trump, ignited an ongoing trade war.

The tariffs vary by product, but the Biden administration kept them in place. Trump has now threatened to raise them significantly, up to a blanket tariff of 60 percent. 

Retailers including Canadian Tire Corp. are reducing their dependence on Chinese manufacturing amid uncertainty around the country’s trade relationship with the U.S. Greg Hicks, CTC’s president and CEO, said on an earnings call that Canadian Tire has shifted much of its sourcing outside of China in the past year.

“As it relates to any type of trade escalation between the U.S. and China and how that impacts us just from that standpoint alone, we’re in a less risky position than we would have been this time last year,” Hicks said. 

 As a buying group president with lots of negotiating experience, Jenkins says he’s unimpressed with the job that Canadian politicians have done in negotiating with Trump.

He believes the posturing in the media is counter-productive. They should not have responded at all, but rather kept their strategies close to their chests. 

“Without leadership at the top of the political environment here in Canada federally right now, I think it’s been left to a bunch of premiers that, quite frankly, have their own special interests at play. And they are looking to obviously protect the best interests of their provinces,” Jenkins continues. “So, I think we’ve gone about this the wrong way. [We should] keep our responses to a potential tariff very quiet and very low-key. I think that would have been the prudent way to approach this.”

Moncada stresses that the two countries would be better off working together to deal effectively with the rest of the world. “Collaboration between Canada and the United States would help in negotiating better trade terms and addressing unfair trade practices.

 
 

After new financing, Peavey makes cuts that include closing 22 stores this spring

Peavey Industries has announced that it will close 21 Peavey Mart locations in Ontario and one in Nova Scotia. “This decision marks an initial step in the company’s broader efforts to address current challenges, strengthen its operations, and position itself for future sustainability,” the company said in a release. Red Deer, Alta.-based Peavey has 90 farm and hardware stores that are strong in secondary and rural markets.

Peavey had also been the licensee for the Ace brand in Canada and was managing product and service supply to Ace dealers until it terminated its licence at the end of 2024. 

The announcement of the closures comes only weeks after Peavey announced it had arranged new financing, in collaboration with Gordon Brothers, a company that has a track record of working with companies, especially in retail, to guide streamlining and consolidation to help them get stronger financially (first reported in our Jan. 13 edition.—your archival Editor).

At that time, Peavey hinted at store closures to come, and this latest news confirms that 21 Peavey Mart locations in Ontario are scheduled to close by the end of April. 

The Ontario stores that will close are in: Arnprior, Bowmanville, Brockville, Chatham, Collingwood, Cornwall, Goderich, Grimsby, Kingston, Kitchener, Lambeth, Mount Forest, New Liskeard, Sarnia, Smiths Falls, St. Catharines, St. Jacobs, St. Thomas, Sudbury, Uxbridge, and Woodstock. All those stores are former TSC stores, which were acquired by Peavey in a landmark deal that was completed in 2017 when Peavey bought the 50-store TSC chain. The closures are considered an important first step in the company’s recovery. 

“While these closures are a necessary step, we remain committed to make every effort of returning to the value-driven, reliable service our customers have come to expect over the past six decades,” said Jest Sidloski, VP customer experience. 

Additionally, a Peavey Mart in London, the Hyde Park location, and the store in Rockland, which is near Ottawa, are closing, which had been announced earlier by the company. 

The Peavey Mart store in Bedford, N.S., is also slated to close. The greenfield location, Peavey’s first outlet in the Maritimes, opened in September 2022 as part of CEO Doug Anderson’s vision to grow the brand across Canada. 

“The Canadian retail environment has faced significant disruption over recent years, and Peavey has not been immune to these challenges,” said Anderson. “We recognize that difficult decisions like these are necessary to create a more stable foundation for the long-term success of our business. While this is a step forward, it’s part of an ongoing process to adapt and rebuild in response to changing market dynamics.”

 
 

Amazon to close down all facilities in Quebec, says it’s not due to unionization

Amazon, the largest e-retailer in the world, has decided to terminate its fulfilment by its own forces and delivery operations in Quebec, closing all seven of its warehouses—and some other facilities—in the province over the next two months. It says it will go back to third-party deliveries. 

The news, first reported last week by CTV News, will cost 1,700 full-time employees and 250 part-time workers their jobs. This includes Amazon’s delivery drivers. The unionization of 200 employees at its facility in Laval, last spring, was not a factor in the decision, Barbara Agrait, a spokesperson for Amazon, told CTV. 

However, that statement has been met with scepticism, including from the union itself. “We know the anti-union position at Amazon,” said Caroline Senneville in an interview on CTV News. She’s the president of CSN, the union that represents the Quebec Amazon workers. “This is not a surprise. What is surprising is that they’re laying off or they’re closing all their activities in Quebec and contracting them out.”

Senneville said that while unionization has happened in only one Amazon facility in the province, union movements were already in place at other facilities. Amazon first moved into Quebec with a centre in Lachine in 2020. Efforts to unionize at that location (as well as at a warehouse in Hamilton, Ont.) did not come to fruition.

Quebec has strong labour laws in favour of workers, and the latest battle is reminiscent of another retail closing over a decade ago. 

In 2024, Walmart Canada closed its store in Jonquière, Que., which was the first Walmart store in North America to become unionized. However, the Supreme Court of Canada found that the company violated Quebec’s labour code when it shuttered the outlet. Walmart Canada was forced to pay compensation to the workers as a result.

Senneville added that Amazon workers in Quebec earn at least $8 per hour less than comparable workers, while the fast pace of the work inside the warehouses have made health and safety measures a concern, and “injuries are skyrocketing,” she noted.

 
 
Lowe’s reveals keys to its strategy to drive growth, including focus on pro services

Lowe’s Cos. shared details of its growth strategy for 2025 last week with investors. The retailer’s “Total Home Strategy” includes investment in its services for contractors “to position the company for long-term growth.” 

That includes enhancing many of its services for its contractor customers, which now account for almost one-third of Lowe’s overall sales. 

Lowe’s 2025 Total Home Strategy actually spans four other growth initiatives, in addition to building sales with contractors: to accelerate online sales, expand home services,

create a loyalty ecosystem, and increase space productivity. 

“As we look ahead to the expected recovery in home improvement, we are making investments to position the company for long-term growth,” said Marvin Ellison, Lowe’s chairman, president and CEO. “By leveraging leading technology solutions, we’re creating a best-in-class omnichannel shopping experience for all generations of homeowners.” He added that the company will be “building on our momentum with pros now that we’ve reached 30 percent pro penetration.” 

In early 2025, the company is relaunching its pro loyalty program as MyLowe’s Pro Rewards, designed specifically for the small-to-medium sized pro. The new program will be more intuitive to use, claims the company, making it easier and faster for pros to earn and redeem rewards. Additionally, pro customers who shop with their MyLowe’s Pro Rewards credit card will save 5.0 percent on eligible purchases.

The company is bringing its DIY and pro loyalty programs under one platform. Whether selling to a pro customer or a homeowner, Lowe’s wants to make that customer experience as easy as possible. 

Lowe’s is also looking at ways to increase its distribution channels to get product into contractors’ hands faster. Now, the company has revealed, it’s working with its suppliers to process large orders for pros and builders. Lowe’s sales associates will have instant access to an expanded digital catalogue that tracks inventory availability, pricing, and supplier services, such as jobsite and rooftop delivery. 

With this expedited quoting process, the company expects to improve its close rate on larger orders, capturing more of the planned pro spend while relying on large suppliers to execute job site delivery.

 

PEOPLE ON THE MOVE

Canadian Tire Corp. has announced the retirement of EVP and CFO Gregory Craig after more than 30 years with the company. Darren Myers takes over the role, effective April 1. Myers previously served as CFO of Celestica, then Loblaw Cos. Ltd. and Algonquin Power & Utilities Corp. 

Venessa Yates has been named the new president and CEO at Walmart Canada, with her appointment taking effect “in the coming weeks.” Yates has been with Walmart since 2016, most recently as SVP and GM of its Walmart+ loyalty program. Also, Steve Schrobilgen is joining as Walmart’s new COO for end to end (Editor’s Note: yes, that is his unusual title!), overseeing operations, supply chain, real estate, and format.







DID YOU KNOW…?

..that we’ve marked down the annual Hardlines Retail Report for 2024? The Retail Report is our annual deep dive into the size of the retail market for hardware and home improvement sales in Canada. In this edition, we break down the industry’s sales by province, banner, and store type, and explore topics ranging from online sales and big box strategies for growth to the importance of private labels. Save even more with a Hardlines Premium Membership, or by purchasing the Retail Report in a bundle with our 2024 Market Share Report. Click here for more information and to place your order!

RETAILER NEWS

Sexton Group is now working with JRTech Solutions to provide the buying group’s dealer-members with JRTech’s electronic shelf label (ESL) technology. In addition, Sexton Group members will have access to AI-driven inventory management, geopositioning, and a click-and-collect application to facilitate BOPIS orders.

RONA inc. held its Vendor Forum and Store Manager Meeting last week. The former brought together more than 300 people representing nearly 180 vendors and the latter gathered 330 RONA dealers. In preparation for the spring selling season, managers got to meet with some 70 vendors at the RONA Product Experience trade show. At the Store Manager Meeting, they also learned about RONA’s priorities and strategies for the coming year and engaged with members of RONA’s executive leadership and merchandising teams. 

Target Building Materials, a Windsor, Ont.-based member of AD Building Supplies – Canada, has announced it’s under new ownership since Jan. 15, when Max De Angelis acquired the business. Established in 1967 by Moe Drouillard, Target was a founding member of TORBSA, which was acquired by AD in 2022 in a merger that Moe’s son Greg helped to facilitate. De Angelis is president of construction firm Fortis Group.

SUPPLIER NEWS

After a distinguished career in the building supply industry, Mitch Wile has retired from the retail side to apply his skills and experience to training. Most recently he was president of Calgary’s The Cedar Shop, which won an Outstanding Retailer Award in 2023. But now, Wile has launched BRT (Business Round Table Leadership Inc.), a dynamic training initiative aimed at driving growth and excellence in the building materials sector. He has piloted the program over the past three years in the Calgary market and is poised to expand it across Canada in 2025. (Contact Mitch Wile directly to learn more! —Editor)

Richelieu Hardware posted Q4 sales of $476.2 million, an increase of 5.0 percent. Net earnings of $25.4 million were down by 13.7 percent from a year earlier. For the fiscal year, sales rose by 2.5 percent to $1.8 billion. Net earnings fell to $89.5 million from $113.8 million in 2023.

ECONOMIC INDICATORS

Investment in building construction edged down by 0.5 percent or $96.6 million to $21.4 billion in November. This follows a 1.1 percent decrease in October. Year over year, spending grew 2.7 percent in November. Activity in the residential sector declined by 1.1 percent, but investment in the construction of single-family dwellings was up 2.9 percent to $7.3 billion. (StatCan) 

Retail sales logged negligible change in November. Sales were down in six out of nine subsectors, led by a 1.6 percent drop in food and beverage sales. Sales in LBM and garden categories fell 2.1 percent. (StatCan)

NOTED

Nearly a third of Canadian small businesses expect their capital investments to decrease over the next two years, according to a new report from the Canadian Federation of Independent Business (CFIB). In addition, only two in five are making investments to improve their productivity. Sixty-nine percent of businesses said equipment costs are deterring them from investing in capital. In comparison, 56 percent reported they have reduced capital investment due to the high cost of doing business.

OVERHEARD…

“[There’s been] a complete lack of leadership on this issue in our responses. My point being that there should have been no response.”

—Ken Jenkins, president and CEO of Castle Building Centres Group, in conversation with Hardlines about the potential for tariffs from the U.S. He believes that politicians who are “negotiating in the media the discussion about potential ramifications” are not employing effective strategies.

 

 

Castle Building Centres Group Ltd

Business Development Manager – Northern & Eastern Ontario

Castle Building Centres Group is an industry leader among Buying Groups in the Lumber, Building Materials & Hardware segment in Canada. Castle Building Centres Group has been committed to the success of the Independent for more than 60 years strong. Our Castle dealers and our Castle Head Office team are dedicated to helping people turn their projects into reality while making a positive impact in our communities. Our Castle members are fiercely independent and cater to everyone from DIY enthusiasts to professional contractors.

Ready to Shape the Future?

We are seeking a highly motivated individual with strong relationship, communication and sales skills that can manage and develop our future growth in the Ontario Market. This position requires an individual who is familiar with the Lumber and Building Supply industry, willing to travel extensively and accustomed to working remote from head office.

The individual welcomes the opportunity to work with a dynamic group of independent LBM dealers while planning and executing our future growth initiatives. Providing continual coaching and communication to our Ontario Members while understanding their needs is fundamental to success. The ideal candidate is highly self-motivated with strong computer, administrative and interpersonal skills.

If you’re looking for a place where your skills can shine and your ideas matter, Castle is the perfect fit. Join us and contribute to a thriving organization that values your opinions and offers a vibrant and collaborative work environment.

The Role You’ll Play

As a Business Development Manager, your mission is to enhance Castle’s market presence and help to drive the financial success of our members. You will forge lasting relationships with dealers, identify growth opportunities, and negotiate deals—all while staying informed about market trends and dealer dynamics.

Your Key Responsibilities:

Reporting to the Director of Business Development, with responsibility for all relationships with members of the Northern & Eastern Ontario Region. This entails recruitment and retention of members, coaching for growth, coordinating purchasing initiatives, assisting in credit assessment/monitoring of members and assisting in the marketing of Castle.

The key strategy for this position is growth. There are three tactics for growth:

Retain, coach and promote new business from our existing member base

Recruitment of new member opportunities

Develop and manage regional supplier relationships

What You Bring to the Table:

Minimum of 5 years of experience in Business Development, preferably within the hardware or LBM sectors

Strong communication skills in English, both written and verbal

French is an asset but not required

Proven ability in prospecting, negotiation, and closing deals

Financial acumen and analytical skills

Exceptional multitasking capabilities and ability to meet deadlines

Willingness to travel extensively within the region, including overnight stays

When you become part of the Castle family, you’ll enjoy a host of benefits, including:

A welcoming and inclusive workplace

Commitment to work-life balance

Comprehensive benefits package and annual performance reviews

Community engagement and teamwork-focused culture

Full training and onboarding program

At Castle, we celebrate diversity and are committed to fostering an inclusive environment. Castle Building Centres Group offers a comprehensive compensation package including full benefits. All submissions will be treated with complete confidentiality. Please forward by email your resume in confidence to:

E-mail: jobs@castle.ca
Castle Building Centres Group Ltd.
100 Milverton Drive, Suite 400
Mississauga, Ontario
L5R 4H1

BUSINESS DEVELOPMENT MANAGER

Territory: Ontario West (west of the 400)

Reporting to the Vice-President of Business Development, the Business Development Manager is a high-energy, results-oriented professional responsible for actively hunting and capturing new business opportunities. This role is focused on driving BMR Group’s expansion by identifying, targeting, and onboarding new dealers in assigned territories and market segments.

The key responsibilities are:

  • Proactively identify opportunities: Eagerly seek and evaluate new business prospects by researching, cold-calling, networking, and leveraging industry contacts to generate a robust pipeline of leads.
  • Strategic deal closing: Pursue high-value targets and skillfully navigate negotiations to secure dealer agreements aligned with BMR Group’s growth objectives.
  • Build strong relationships: Cultivate trusted partnerships with potential dealers and stakeholders, positioning BMR Group as their go-to business partner.
  • Maximize visibility: Actively participate in industry events, trade shows, and networking opportunities to promote BMR Group and build a strong presence in the market.
  • Seamless onboarding: Facilitate the integration of new dealers, providing them with the tools and support to hit the ground running and drive revenue from day one.
  • Results accountability: Deliver comprehensive activity reports, analyze progress, and recommend strategies to overcome obstacles and exceed growth targets.
  • Stay ahead of trends: Continuously monitor market dynamics, competitor movements, and emerging opportunities to refine strategies and maintain a competitive edge.

Requirements:

    • A proven track record of hunting and closing new business, with a relentless drive to achieve and exceed targets.
    • Bachelor’s degree in business administration or a related field.
    • Extensive business development experience, ideally in hardware, lumber, building materials, and/or renovation industries.
    • Note: any other combination of education and/or experience may be considered.
    • Exceptional communication and negotiation skills, with a persuasive and entrepreneurial mindset.
    • The ability to thrive in a fast-paced, competitive environment and juggle multiple opportunities simultaneously.
    • In-depth market knowledge and a strategic approach to capturing new business.
    • A valid driver’s license and personal vehicle for travel within the territory.

    This person stands for:

    • Bold and entrepreneurial mindset
    • High resilience and ability to thrive under pressure
    • Innovative problem-solving and adaptability
    • Unmatched drive for results and achievement
    • Strategic networking and relationship-building skills
    • Effective decision-making and prioritization

    Some good reasons to work for BMR:

    • Competitive compensation.
    • Benefits program (RRSP, Group Insurance, Health Virtual Care, Employee and Family Assistance Program).
    • Friendly work environment that emphasizes collaboration and teamwork.
    • Workplace promoting diversity and inclusion.
    • Discounts at BMR stores.
    • Opportunities for growth within the company.
    • And much more!

    We thank all applicants for their interest. Only those whose application will be selected for a selection interview will be contacted.

    APPLY HERE

Looking to post a classified ad? Email Jillian for a free quote.

 
 
Hardlines

 
Privacy Policy | HARDLINES.ca

The Hardlines Weekly Report is part of the Hardlines Premium Membership

Hardlines Weekly Report is published weekly (except monthly in December and August) by

HARDLINES Inc.

© 2025 by HARDLINES Inc.

HARDLINES™ the electronic newsletter www.HARDLINES.ca

Phone: 416.489.3396


Steve Payne — Editor-in-Chief— steve@hardlines.ca

Geoff McLarney — Features Editor — geoff@hardlines.ca
Rebecca Dumais — Editor — rebecca@hardlines.ca
Sarah McGoldrick — Digital Editor — sarah@hardlines.ca

David Chestnut — Vice-President & Publisher — david@hardlines.ca
Shannon MacLeod — Account Managershannon@hardlines.ca

Michelle Porter — Sr. Marketing & Events Manager — michelle@hardlines.ca
Jillian MacLeod — Client Services Managerjillian@hardlines.ca

Accounting — accounting@hardlines.ca

Michael McLarney — Founder & President — mike@hardlines.ca

The HARDLINES "Fair Play" Policy. Forwarding or reproduction of Hardlines content is a violation of your terms of service as a valued subscriber. Please respect our copyright! However, we DO want to reach as many people as possible at your firm or banner, so please DO enquire about our really low "extra subscriber(s)" rates. Contact jillian@hardlines.ca to get your colleagues added!

1-3 Subscribers: $545

4 -6 Subscribers: $725

7-10 Subscribers: $875

11-20 Subscribers $1,220

21-30 Subscribers $1,565

We have packages for up to 100 subscribers!

For more information call 416-489-3396 or click here

You can pay online by VISA/MC/AMEX

at our secure website, by EFT, or send us money. Please make cheque payable to HARDLINES.

 


January 20, 2025

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CONNECTING THE HOME IMPROVEMENT INDUSTRY
January 20, 2025 | Volume xxxi, #3

IN THIS ISSUE:

  • Home Improvement industry’s own Norm Caissie invested to the Order of Canada
  • Home Depot, Lowe’s provide support for communities destroyed by California wildfires  
  • International retail leader John Herbert offers a global perspective. It’s mixed  
  • Cloverdale Paint uses Celanese’s technology to manufacture more sustainable paint  

PLUS: Canadian Tire brings back marketing challenge contest, store in eastern Ontario joins Home Hardware, class-action suit against Home Depot can proceed, Farm Boy’s newest store expands hardlines consumables, CHPTA offers new program of skills training courses, building permits fall, home resales, and more!

Hardlines
Home Improvement industry’s own Norm Caissie invested to the Order of Canada  

Normand Caissie, CEO of Imperial Manufacturing Group (IMG), has been invested to the Order of Canada. Caissie was named a Member in June 2023 and invested last month. He was awarded by Mary Simon, Governor General of Canada, at Rideau Hall in Ottawa (shown here).

The rank of Member, the first of three levels to the order, recognizes an individual’s contribution to a community or field of activity. IMG is a major manufacturer of HVAC and building products with some 13 facilities in North America and some 1,100 employees on both sides of the border. Its head office is in Richibucto, N.B.

Now a conglomerate, the firm had humble beginnings. At age 25, Caissie graduated from the Université de Moncton with a business degree. After trying his hand in the banking and distillery industries, in 1979 he set up his own company in Richibucto called Imperial Sheet Metal Ltd. Over the years, new products, like black matte stove pipe and flexible ducting, were introduced. By 1985, Caissie had set up an office in Toronto. Through a series of acquisitions, more products were added and in 1995 Imperial expanded into the U.S. with an office in Hamel, Ill.

More acquisitions required expanded facilities beyond the head office in Richibucto and a new facility was constructed in Dieppe, N.B., in 1999. Acquisitions and expansion continued and today Imperial’s product lines boast some 7,000 SKUs, including duct and pipe fittings, venting, stove maintenance, and steel studs.

Caissie was previously appointed to the Order of New Brunswick in 2017 and in 2010 was inducted into the Canadian Hardware & Housewares Manufacturers Association Hall of Fame.

Home Depot, Lowe’s provide support for communities destroyed by California wildfires

The two leading home improvement retailers in the U.S. (and the world) are stepping up to provide aid to communities destroyed by wildfires in southern California.

The Home Depot Foundation has committed US$1 million to support immediate humanitarian and disaster relief efforts, as well as long-term recovery and future mitigation. In Los Angeles, The Home Depot’s associate volunteer force, Team Depot, is packing fire relief kits made up of safety goggles, cleaning supplies, trash bags, and utility tools for the foundation’s non-profit partners to distribute in stricken areas.

Over the past several days, stores in southern California have donated water, masks, and other essential supplies to non-profit organizations to support people in need. The Home Depot has co-ordinated with its supplier partners and distribution centres to deploy dozens of truckloads of supplies to The Home Depot’s stores in the area.

Lowe’s has its own Lowe’s Emergency Command Centre, which is managing a donation of US$2 million to support relief and recovery efforts in the region. Lowe’s donation is being directed to assist first responders and non-profits that are responding to critical needs, such as supporting evacuations, providing emergency shelter, and distributing urgently needed supplies of water, N95 masks, air purifiers, ash sifters, and storage.

“Our thoughts and prayers are with everyone in harm’s way and with the tireless first responders who are battling the fires around the clock,” said Marvin Ellison, Lowe’s chairman and CEO. “Lowe’s is here to help our resilient neighbours as they continue to face unprecedented destruction and begin the long road to recovery.”

International retail leader John Herbert offers a global perspective. It’s mixed

Dealers in Canada have their share of challenges coming out of 2024. But the economic conditions that have dampened building, housing starts, and consumer confidence are not confined to this country.

Home improvement markets around the world have faced similar headwinds, according to John Herbert. He is the general secretary of the European DIY Retail Association (EDRA) and its umbrella organization, the Global Home Improvement Network (GHIN). He is based in Cologne, Germany.

Herbert confirmed to Hardlines that these have not been the best of times for the industry. “No, it’s not very optimistic,” he said. While reluctant to express outright pessimism, he did say conditions indicate a cautious outlook globally.

“Last year was down anywhere from three to five percent—and certainly here in Europe,” he said. “And I think that the year ahead could still be difficult, down two or three percent. (These numbers align with Hardlines’ own assessments of the Canadian market in 2024 and our predictions for 2025. —your ever-diligent Editor)

One factor that casts a pall over any hopes for an upturn this year is the political situation in the U.S. Herbert says the election of Donald Trump and the American threat of international tariffs—which would hit Canada particularly hard—also has European companies on the alert come Jan. 20, when Trump takes office.

“But the stock market seems to be going strong,” Herbert added. “Companies like Home Depot, Lowe’s, and Hornbach [a Germany-based big box with stores in nine European countries] seem to be holding up.”

While these factors, including unrest elsewhere in the world, may not signal good news for dealers, overall, Herbert remains hopeful. “The long term I see as more positive.”

Cloverdale Paint uses Celanese’s technology to manufacture more sustainable paint

Cloverdale Paint, the coatings manufacturer and retailer based in Surrey, B.C., has joined with Celanese Corp., a global specialty materials and chemical company, to manufacture paint with a smaller carbon footprint. Using Celanese technology called carbon capture and utilization (CCU), the process will provide Cloverdale Paint with new ways to manage emissions and offer more sustainable paint products.

 “Our Green Guarantee showcases our commitment to a greener economy and environmental accountability through utilizing sustainable materials, optimizing processes to minimize waste, and reducing our carbon footprint throughout every phase of the company’s operations,” said Darrin Noble, president and CEO of Cloverdale Paint.

Celanese Corp. is a Dallas-based chemicals company that offers products used in a range of sectors ranging from building materials and paint coatings to textiles and adhesives. A Fortune 500 company, it employs approximately 12,400 employees worldwide with 2023 net sales of US$10.9 billion.

Cloverdale is using a process developed by Celanese that involves converting waste emissions into renewable feedstocks through CCU. The technology takes industrial carbon dioxide emissions that would otherwise be emitted into the atmosphere and mixes them with hydrogen to convert the captured CO₂ into methanol. That chemical serves as a building block that makes up part of vinyl acetate-based emulsions used as a raw material in the manufacturing of paints.

Cloverdale Paint says its collaboration with Celanese leverages both companies’ commitments to sustainability and innovation. Broadly, this partnership is expected to utilize more than one million pounds of CO₂ emissions per year in products Cloverdale Paint manufactures.

“Our coatings are formulated not only for performance and longevity but also with a steadfast focus on sustainability, ensuring they actively contribute to environmental conservation,” Noble added. He views this collaboration as a significant step forward, not just for Cloverdale Paint, but for the entire paint industry.

PEOPLE ON THE MOVE

At The Peak Group of Companies, James Beckett will join as SVP, supply chain and global procurement, effective March 3. His career has spanned retailers such as The Home Depot Canada, Canadian Tire, and Staples. In his new role, Beckett will lead the company’s global supply chain and procurement teams and be responsible for global supply chain and procurement strategy, global manufacturing, and distribution.

 

The Western Retail Lumber Association has named Ken Crockett as the WRLA’s 2024 Industry Achievement Award recipient. With more than two decades of experience in the industry, Crockett is the vice-president of Star Building Materials Ltd., an I.L.D.C. member company with locations in Winnipeg and Calgary. A respected leader who focuses on continuous growth for both himself and his teams, he has modelled a philosophy of giving back to communities through his annual “Ride Through the Rockies” fundraising bike ride in support of Habitat for Humanity. He will be awarded at the 2025 WRLA Building & Hardware Showcase Award Reception in Edmonton on Jan. 23.

 

DID YOU KNOW…?

… that Hardlines has a great way to find that new hire? Or maybe you would like to find a rep or agency to help you sell your products? Hardlines Classified Ads reach thousands of qualified candidates every week. Because they are read by professionals right in the home improvement industry, they get results. Click here to get a free quote on your next Hardlines Classified Ad!

RETAILER NEWS

Canadian Tire Corp. is bringing back its Ultimate Marketing Challenge. The program invites students from across Canada to the CTC head office in Toronto to pitch their marketing strategies. They get a chance to win $5,000 and a fast-track interview for CTC’s Emerging Marketers New Grad Rotational Program.

An eastern Ontario store has officially transitioned to the Home Hardware network under new ownership. Spearheaded by dealer-owner Dan Moulton, Kemptville Home Hardware Building Centre opened its doors to the community on Christmas Eve. The 49,000-square-foot store features 25,000 square feet of retail space and a 14,000-square-foot warehouse.

A lawsuit alleging that Home Depot shared customers’ data without their consent can proceed as a class action, the B.C. Supreme Court has agreed. The plaintiffs, who chose to receive receipts for their purchases by email, are claiming that the retailer shared information with Meta, the operator of Facebook and Instagram. Justice Peter Edelmann granted certification for the privacy action while dismissing other claims of breach of contract.

Grocer Farm Boy recently opened its 51st store in Toronto’s Leaside area, launching a new branding campaign called “Farm Boy Fresh with a Twist.” The roughly 40,000-square-foot location is the largest in the city and features enhanced product offerings, including household cleaning products as part of its “everyday essentials” aisle, and an expanded multicultural foods section.

SUPPLIER NEWS

The Canadian Home Products Trade Association has several new skills training courses on offer. Topics include implementing price changes, people management, branding, and digital marketing. (This is a solid program from the CHPTA. Click here for more details.)

ECONOMIC INDICATORS

The value of building permits issued by Canadian municipalities fell by $739.5 million, or 5.9 percent, to $11.7 billion in November. The residential sector led this second consecutive monthly decline, with permits down by $588.1 million (7.5 percent) to $7.2 billion. While the multi-family sector drove the bulk of that decrease, the value of single-family permits also fell by $65.8 million. (StatCan)

Sales of existing Canadian homes declined by 5.8 percent month-over-month in December. Actual (not seasonally adjusted) monthly activity came in 19.2 percent above December 2023. The number of newly-listed properties dipped by 1.7 percent month-over-month. (Canadian Real Estate Association)

The annualized rate of housing starts fell by 13.0 percent in December. Starts were down to a rate of 231,468 units, from 267,140 units in November. Urban starts recorded 16,531 actual starts in December, pushing the 2024 total up to 227,697. (CMHC)

NOTED

The latest edition of Hardlines HR Advisor has hit subscribers’ inboxes. This issue explores the latest workforce research, how customer loyalty is earned, and an Outstanding Retailer Award-winning paint store’s secret sauce. HR Advisor is monthly and it’s free: click here to sign up today!

 

 

 

 

 

 

Castle Building Centres Group Ltd

Business Development Manager – Northern & Eastern Ontario

Castle Building Centres Group is an industry leader among Buying Groups in the Lumber, Building Materials & Hardware segment in Canada. Castle Building Centres Group has been committed to the success of the Independent for more than 60 years strong. Our Castle dealers and our Castle Head Office team are dedicated to helping people turn their projects into reality while making a positive impact in our communities. Our Castle members are fiercely independent and cater to everyone from DIY enthusiasts to professional contractors.

Ready to Shape the Future?

We are seeking a highly motivated individual with strong relationship, communication and sales skills that can manage and develop our future growth in the Ontario Market. This position requires an individual who is familiar with the Lumber and Building Supply industry, willing to travel extensively and accustomed to working remote from head office.

The individual welcomes the opportunity to work with a dynamic group of independent LBM dealers while planning and executing our future growth initiatives. Providing continual coaching and communication to our Ontario Members while understanding their needs is fundamental to success. The ideal candidate is highly self-motivated with strong computer, administrative and interpersonal skills.

If you’re looking for a place where your skills can shine and your ideas matter, Castle is the perfect fit. Join us and contribute to a thriving organization that values your opinions and offers a vibrant and collaborative work environment.

The Role You’ll Play

As a Business Development Manager, your mission is to enhance Castle’s market presence and help to drive the financial success of our members. You will forge lasting relationships with dealers, identify growth opportunities, and negotiate deals—all while staying informed about market trends and dealer dynamics.

Your Key Responsibilities:

Reporting to the Director of Business Development, with responsibility for all relationships with members of the Northern & Eastern Ontario Region. This entails recruitment and retention of members, coaching for growth, coordinating purchasing initiatives, assisting in credit assessment/monitoring of members and assisting in the marketing of Castle.

The key strategy for this position is growth. There are three tactics for growth:

  • Retain, coach and promote new business from our existing member base
  • Recruitment of new member opportunities
  • Develop and manage regional supplier relationships

What You Bring to the Table:

  • Minimum of 5 years of experience in Business Development, preferably within the hardware or LBM sectors
  • Strong communication skills in English, both written and verbal
  • French is an asset but not required
  • Proven ability in prospecting, negotiation, and closing deal
  • Financial acumen and analytical skills
  • Exceptional multitasking capabilities and ability to meet deadlines
  • Willingness to travel extensively within the region, including overnight stays

When you become part of the Castle family, you’ll enjoy a host of benefits, including:

  • A welcoming and inclusive workplace
  • Commitment to work-life balance
  • Comprehensive benefits package and annual performance reviews
  • Community engagement and teamwork-focused culture
  • Full training and onboarding program

At Castle, we celebrate diversity and are committed to fostering an inclusive environment. Castle Building Centres Group offers a comprehensive compensation package including full benefits. All submissions will be treated with complete confidentiality. Please forward by email your resume in confidence to:

E-mail: jobs@castle.ca
Castle Building Centres Group Ltd.
100 Milverton Drive, Suite 400
Mississauga, Ontario
L5R 4H1

 

Looking to post a classified ad? Email Jillian for a free quote.

Hardlines

Privacy Policy | HARDLINES.ca

 

 

The Hardlines Weekly Report is part of the Hardlines Premium Membership

Hardlines Weekly Report is published weekly (except monthly in December and August) by

HARDLINES Inc.

© 2025 by HARDLINES Inc.

HARDLINES™ the electronic newsletter www.HARDLINES.ca

Phone: 416.489.3396

 

Steve Payne — Editor-in-Chief— steve@hardlines.ca

Geoff McLarney — Features Editor — geoff@hardlines.ca
Rebecca Dumais — Editor — rebecca@hardlines.ca
Sarah McGoldrick — Digital Editor — sarah@hardlines.ca

David Chestnut — Vice-President & Publisher — david@hardlines.ca
Shannon MacLeod — Account Managershannon@hardlines.ca

Michelle Porter — Sr. Marketing & Events Manager — michelle@hardlines.ca
Jillian MacLeod — Client Services Managerjillian@hardlines.ca

Accounting — accounting@hardlines.ca

Michael McLarney — Founder & President — mike@hardlines.ca

 

The HARDLINES “Fair Play” Policy. Forwarding or reproduction of Hardlines content is a violation of your terms of service as a valued subscriber. Please respect our copyright! However, we DO want to reach as many people as possible at your firm or banner, so please DO enquire about our really low “extra subscriber(s)” rates. Contact jillian@hardlines.ca to get your colleagues added!

1-3 Subscribers: $545

 

4 -6 Subscribers: $725

 

7-10 Subscribers: $875

 

11-20 Subscribers $1,220

 

21-30 Subscribers $1,565

We have packages for up to 100 subscribers!

For more information call 416-489-3396 or click here

You can pay online by VISA/MC/AMEX

at our secure website, by EFT, or send us money. Please make cheque payable to HARDLINES.