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IN THIS ISSUE:
- Hours before a threatened trade war, retailers wrap themselves in the Canadian flag
- EvoX, Canada’s newest buying group, hosts info session in Montreal
- Why TIMBER MART was there: making connections at the western buying show
- Housing starts expected to slow in wake of U.S. trade policies, says CMHC
PLUS: Pont-Masson returns to RONA, Canac opens newest store, Walmart will invest big in Canada, Grainger’s year-end sales up, BMF’s Sarah Hounslow honoured, rocking RONA dealer’s band will play next month, IKEA increases sipport to combat furniture poverty, retail and e-commerce conference DX3 is next month, Purolator makes acquisition, personnel changes at Metrie, and more!
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Hours before a threatened trade war, retailers wrap themselves in the Canadian flag
BMR, Canadian Tire, and Home Hardware were among the retailer groups promoting their “made in Canada” pedigree last week, at the beginning of a threatened—then postponed—trade war.
U.S. President Donald Trump had reiterated Feb. 1 that across-the-board 25 percent tariffs—and 10 percent for energy products—would hit Canadian products heading south of the border on Feb. 4. Canada responded by slapping retaliatory tariffs, also 25 percent and also due to come into effect on Feb. 4, on $30 billion of products heading into Canada. This was to be the opening salvo from Canada—another $125 billion of product categories were to be announced in two weeks. Trump agreed to a 30-day timeout on the tariffs late in the afternoon of Feb. 3.
Hours before the eventual truce, BMR Group was one of the first retailers in this industry to take to social media to promote its Canadian status. “We’re proud to be the Canadian reference for your renos and to support Canada’s economy by offering you a wide range of Canadian quality products at competitive prices,” the company posted on LinkedIn.
Home Hardware used “Support Local” as the head for its post on LinkedIn. “Is supporting local on your 2025 resolution list? Home Hardware Stores Limited is proudly Canadian and the country’s largest dealer-owned and -operated home improvement retailer.”
But it was up to Canadian Tire Corp. to really dig into the issue directly. President and CEO Greg Hicks signed off on an impassioned post on LinkedIn, calling Trump’s tariff threat “an unjustified assault from our nation’s longest-standing ally.”
Hicks pledged, in the trade war that was expected to commence later that same day, to “absolutely prioritize Canadian partnerships. Although we value our U.S. suppliers and know they share our concerns, it’s our responsibility to pull every lever possible to protect our customers from these unnecessary and damaging American tariffs,” he stated.
“Locally owned and operated since 1992, we are proud to have the nation in our name. We are ‘Canada’s Store.’”
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EvoX, Canada’s newest buying group, hosts info session in Montreal
EvoX, the new buying group serving the Quebec market, brought dealers and vendor partners together on Jan. 29 at Montreal’s Hôtel Monville. They spent the day building relationships and sharing information.
The joint venture, which became official on Jan. 1, combines the national profile of Winnipeg-based Sexton Group and the regional strength of Évolution Distribution in Quebec. It unites all of Évolution Distribution’s current members and Sexton’s Quebec members.
During the day, they heard an update on the services offered by the buying group. In the evening, Hardlines was on the scene as Évolution Distribution head Geneviève Gagnon and Sexton Group president Eric Palmer (shown here with Hardlines Quebec editor Geoff McLarney, left, and Hardlines’ Michael McLarney, second from right) thanked the vendors who braved the winter weather to join EvoX’s team and member dealers.
The pair first announced the partnership back in October. At the time, Gagnon and Palmer, both in attendance at the 28th annual Hardlines Conference in La Malbaie, Que., explained that their respective companies “shared pretty key core values.”
The partnership “adds a lot of credibility in the Quebec market,” Shane McDonald, Sexton’s senior commodity wood manager, told Hardlines at the Montreal event. “Gagnon is very well known.”
“It’s been all positive for our dealers,” said Suzanne Walsh, director of business development at Sexton. “It’s pretty much cemented us in the province of Quebec and that’s just what we need.”
For Sexton’s existing Quebec members, she explained, the new alliance expands their options for local distribution and introduces them to new vendors, who in turn will enjoy access to a wider base of dealer customers.
Gagnon for her part expressed optimism about the collaboration. “The future will show us where this journey leads.”
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Why TIMBER MART was there: making connections at the western buying show
Hardlines stopped to chat with Randy Martin, TIMBER MART’s vice-president of procurement, during the 2025 WRLA Showcase. “For us it’s about having a presence as a buying group and being here for our dealers,” Martin said. “And then, during the show, we also have the opportunity to go around and meet with all of our key vendors.”
Making in-person connections, meetings, and saying hello—just like Hardlines does when we stop by vendor booths. “Today, as an example, I’ve only been here for a couple hours, but I’ve probably met with three dealers and four vendors already. Typically, you’d have to work pretty hard to meet with those people in person,” he says.
At the show, Martin (shown here standing sideways, centre) looks for opportunities to finalize programs in person, instead of over the phone—then he adds a tip for exhibiting suppliers. “It isn’t the case in all cases, because a lot of vendors wouldn’t necessarily have their key personnel here. They would have their regional personnel.”
The reason that Martin and TIMBER MART head Bernie Owens prefer to be on the attendance roster is to ensure that connections are made. “Absolutely, we want to. Bernie’s the president and CEO. He wants to talk to the president and CEO. I’m vice-president of procurement. I want to talk to presidents or vice-presidents or national sales managers who are able to make decisions.
“And don’t get me wrong, I talk to a lot of local regional sales guys also. When we’re looking to solve opportunities for our dealers, the local guys can help with that big-time.”
Asked what he expects in the coming months that will affect this industry, Martin admits there are too many variables—from tariff threats and the weakness of the Canadian dollar to the uncertainty plaguing customers. “We basically, as an industry, have got to keep working at what we work at and do what we do and make sure that, from the buying group through the suppliers to the independent dealers, everybody’s working hard to satisfy the dealers and their end-customers.”
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Housing starts expected to slow in wake of U.S. trade policies, says CMHC
Uncertain U.S. trade policies will put pressure on the Canadian housing market, according to Canada Mortgage and Housing Corp.’s latest Housing Market Outlook, which provides forward-looking analysis into Canada’s national and major housing markets through to 2027.
The report noted that foreign trade risks add significant uncertainty to the outlook. The agency anticipates that tariffs, if implemented, could have a serious impact on the housing market here. Negative effects include investment uncertainty, an even weaker Canadian dollar, lower export revenues and resulting job losses. Higher inflation and a greater risk of recession are also key concerns.
Changes in Canada’s immigration patterns will also have a negative impact, as the influx of new Canadians is expected to continue to decrease through to 2027. CMHC anticipates that housing starts will slow down from 2025 to 2027, mainly due to fewer condominium apartments being built. But total starts will remain above their 10-year average. Meanwhile, rental apartment construction will remain high, though it is expected to slow into 2027.
The report notes that different regions will face varying conditions. For example, the housing markets in Ontario and British Columbia are now particularly unaffordable. CMHC expects sales in these markets to remain below their 10-year averages. Prices are forecast to grow more slowly in these provinces, especially through 2025 and into 2026.
Alberta and Quebec are cited as more affordable markets; they began recovering early last year. Sales in these provinces are expected to reach historically high levels, with prices growing faster than national averages during the first half of the forecast period.
There is some more good news in the report. Housing sales and prices are expected to rebound as lower mortgage rates and changes to mortgage rules unlock pent-up demand in the short term. CMHC believes the recovery will be uneven, with slower progress in less affordable regions and in the condominium apartment market.
As housing starts falter, the report expects that existing home sales will attract a larger share of renewed demand as they offer more options for financially constrained homebuyers. In addition, the length of new construction projects may limit developers’ ability to meet demand quickly.
“Millennials, many of whom are first-time buyers, are currently driving housing demand,” the report notes. “As remote work declines, we assume this group will prioritize being closer to jobs, boosting sales recovery in larger urban markets.”
Repeat homebuyers are also forecast to return to the market. Spurred by lower mortgage rates, the agency expects many current homeowners to look to upgrade.
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PEOPLE ON THE MOVE
Sarah Hounslow, president of BMF (Burlington Merchandising & Fixtures), was honoured with a Business Excellence award at U.S. trade publication HBSDealer’s fourth annual Top Women in Hardware & Building Supply event. The mandate of the program is to recognize women in leadership who possess the traits of business excellence and the potential to make a difference in their companies and their communities.
Millwork manufacturer and distributor Metrie has announced several key promotions within its strategic leadership team. Christian MacDonald has been promoted from VP, marketing to the newly created role of chief marketing officer. Kevin Bartel has made the permanent transition to vice-president and general manager, U.S. Jon Dickinson has been named vice-president of sales while Elise Osier, vice-president of strategy and planning, will take on an expanded role that includes leading the financial planning and analysis team. Kate Vondette has been promoted to vice-president, corporate controller. Nicole Rocheleau has been promoted to vice-president of marketing.
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DID YOU KNOW
…that the contractor side of the business is growing explosively? Here at Hardlines, we recognize that many dealers today have at least some of their sales going to trades or builders. That’s why we’ve launched PRO Dealer Business, a monthly newsletter to keep you informed about the news in the pro, GSD, and ICI markets. This e-newsletter is a companion to our Pro Dealer magazine, whose inaugural issue mailed in October. The first issue of Pro Dealer Business emailed last week—and it’s free! (Click here to subscribe to this important new e-newsletter.)
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RETAILER NEWS
Matériaux Pont-Masson, which operates nine stores in Quebec and Ontario, is rejoining RONA’s network of affiliated dealers. It was previously a member from 1996 to 2021. “We were impressed with the recent changes that were made” at RONA, president Éric Bailey said in a release, “in particular its strong commitment to supporting and developing its network of affiliated dealers.”
Our favourite RONA rock-and-roller, Rob Faries, who has two stores in Moosenee and Moose Factory, on James Bay in Ontario’s far north, is also the lead singer for the Relic Kings. The band is making a rare appearance in the Greater Toronto Area next month, when they play at the Richmond Hill Centre for the Performing Arts. This is a great rock band that released a killer song last summer that tackles the tough issue of youth addiction and loss. (We encourage anybody who loves good rock and roll to check this out, March 11 in Richmond Hill, Ont. Click here for ticket info!—your air-guitar playing Editor.)
Canac opened its newest store on Jan. 24 in Rivière-du-Loup, Que., welcoming more than 5,300 people over its first weekend. Mayor Mario Bastille joined Canac leadership, including president Martin Gamache, for the occasion. The store, the chain’s 34th, boasts a 30,649-square-foot sales area, a lumber yard, a 35,157-square-foot building materials warehouse, and a pro department open on weekdays. Canac’s next store opening is slated for the spring in Salaberry-de-Valleyfield, just west of the island of Montreal.
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Walmart Canada is making a $6.5 billion investment over the next five years as the company plans to further accelerate growth in Canada, the company announced in a release. The retailer will open five new Supercentres in Ontario and Alberta by 2027 including Port Credit Walmart Supercentre and Oakville Walmart Supercentre, both slated for 2025. Additional stores will open in Calgary, Edmonton, and Fort McMurray in 2027. Meanwhile, Walmart’s newest distribution centre, in Vaughan just north of Toronto, will open in the spring of this year.
IKEA Canada has released its 2024 annual report. Highlights include $2.8 billion in total sales for the year, down by 1.4 percent, and an $80 million investment in price reductions. Store traffic rose by 14 percent to 32.6 million customers. The retailer has increased its support of Furniture Bank to Combat Furniture Poverty, committing $300,000 to this cause. In addition, it committed $120,000 to further support Furniture Bank’s Sleep Well initiative, which is dedicated to providing children with essential sleep items.
W.W. Grainger reported Q4 sales of US$4.2 billion, an increase of 5.9 percent from a year earlier. Net earnings rose 20.3 percent to $475 million. For the full fiscal year, sales of US$17.2 billion were up 4.2 percent compared to 2023, while earnings increased by 4.4 percent to US$1.9 billion.
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SUPPLIER NEWS
The largest retail and e-commerce event in the country is returning to Toronto next month. The 2025 edition of DX3 Canada will take place March 4 and 5 at the Sheraton Centre Toronto Hotel, just steps away from Toronto’s City Hall. Speakers include Robert Allan, Home Hardware Stores Ltd.’s director of paid media; Cynthia Wong, VP of digital technology at Canadian Tire Corp.; and Tanbir Grover, chief marketing and digital officer at Pet Valu. (Click here for information and registration!)
Purolator has acquired Livingston International, an international trade services firm that specializes in customs brokerage, global freight forwarding, and trade consulting, from Platinum Equity. The deal, worth an undisclosed amount, will allow Purolator and Livingston to provide increased breadth of capabilities to customers. Livingston International will now become a wholly owned subsidiary of Purolator, led by its existing leadership team managing its day-to-day operations.
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ECONOMIC INDICATORS
Since 2024, rental housing supply has grown faster than new demand, but affordability remains a challenge. Lower immigration and an increase in first-time homebuyers is expected to continue to reduce rental demand through to 2027. Supply will continue to expand as new rental units are completed, leading to higher vacancies and slower rent increases. But affordability will take more time to improve. Some vacated units will adjust to market rents and renters’ incomes will catch up to previous market rent increases. (CHMC)
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NOTED
In 2024, nearly 23 million meatballs were served in IKEA Canada’s restaurants.
OVERHEARD…
“This $6.5 billion investment is the largest we’ve made in Canada towards expanding our footprint since we first arrived here 30 years ago.”
—Gui Loureiro, regional CEO of Walmart Canada, Chile, Mexico, and Central America, on the retailer’s plans to add new stores and increase its distribution infrastructure in this country over the next five years.
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Castle Building Centres Group Ltd
Business Development Manager – Northern & Eastern Ontario
Castle Building Centres Group is an industry leader among Buying Groups in the Lumber, Building Materials & Hardware segment in Canada. Castle Building Centres Group has been committed to the success of the Independent for more than 60 years strong. Our Castle dealers and our Castle Head Office team are dedicated to helping people turn their projects into reality while making a positive impact in our communities. Our Castle members are fiercely independent and cater to everyone from DIY enthusiasts to professional contractors.
Ready to Shape the Future?
We are seeking a highly motivated individual with strong relationship, communication and sales skills that can manage and develop our future growth in the Ontario Market. This position requires an individual who is familiar with the Lumber and Building Supply industry, willing to travel extensively and accustomed to working remote from head office.
The individual welcomes the opportunity to work with a dynamic group of independent LBM dealers while planning and executing our future growth initiatives. Providing continual coaching and communication to our Ontario Members while understanding their needs is fundamental to success. The ideal candidate is highly self-motivated with strong computer, administrative and interpersonal skills.
If you’re looking for a place where your skills can shine and your ideas matter, Castle is the perfect fit. Join us and contribute to a thriving organization that values your opinions and offers a vibrant and collaborative work environment.
The Role You’ll Play
As a Business Development Manager, your mission is to enhance Castle’s market presence and help to drive the financial success of our members. You will forge lasting relationships with dealers, identify growth opportunities, and negotiate deals—all while staying informed about market trends and dealer dynamics.
Your Key Responsibilities:
Reporting to the Director of Business Development, with responsibility for all relationships with members of the Northern & Eastern Ontario Region. This entails recruitment and retention of members, coaching for growth, coordinating purchasing initiatives, assisting in credit assessment/monitoring of members and assisting in the marketing of Castle.
The key strategy for this position is growth. There are three tactics for growth:
Retain, coach and promote new business from our existing member base
Recruitment of new member opportunities
Develop and manage regional supplier relationships
What You Bring to the Table:
• Minimum of 5 years of experience in Business Development, preferably within the hardware or LBM sectors
• Strong communication skills in English, both written and verbal
• French is an asset but not required
• Proven ability in prospecting, negotiation, and closing deals
Financial acumen and analytical skills
• Exceptional multitasking capabilities and ability to meet deadlines
• Willingness to travel extensively within the region, including overnight stays
When you become part of the Castle family, you’ll enjoy a host of benefits, including:
• A welcoming and inclusive workplace
• Commitment to work-life balance
• Comprehensive benefits package and annual performance reviews
• Community engagement and teamwork-focused culture
• Full training and onboarding program
At Castle, we celebrate diversity and are committed to fostering an inclusive environment. Castle Building Centres Group offers a comprehensive compensation package including full benefits. All submissions will be treated with complete confidentiality. Please forward by email your resume in confidence to:
E-mail: jobs@castle.ca
Castle Building Centres Group Ltd.
100 Milverton Drive, Suite 400
Mississauga, Ontario
L5R 4H1

BUSINESS DEVELOPMENT MANAGER
Territory: Ontario West (west of the 400)
Reporting to the Vice-President of Business Development, the Business Development Manager is a high-energy, results-oriented professional responsible for actively hunting and capturing new business opportunities. This role is focused on driving BMR Group’s expansion by identifying, targeting, and onboarding new dealers in assigned territories and market segments.
The key responsibilities are:
- Proactively identify opportunities: Eagerly seek and evaluate new business prospects by researching, cold-calling, networking, and leveraging industry contacts to generate a robust pipeline of leads.
- Strategic deal closing: Pursue high-value targets and skillfully navigate negotiations to secure dealer agreements aligned with BMR Group’s growth objectives.
- Build strong relationships: Cultivate trusted partnerships with potential dealers and stakeholders, positioning BMR Group as their go-to business partner.
- Maximize visibility: Actively participate in industry events, trade shows, and networking opportunities to promote BMR Group and build a strong presence in the market.
- Seamless onboarding: Facilitate the integration of new dealers, providing them with the tools and support to hit the ground running and drive revenue from day one.
- Results accountability: Deliver comprehensive activity reports, analyze progress, and recommend strategies to overcome obstacles and exceed growth targets.
- Stay ahead of trends: Continuously monitor market dynamics, competitor movements, and emerging opportunities to refine strategies and maintain a competitive edge.
Requirements:
- A proven track record of hunting and closing new business, with a relentless drive to achieve and exceed targets.
- Bachelor’s degree in business administration or a related field.
- Extensive business development experience, ideally in hardware, lumber, building materials, and/or renovation industries.
- Note: any other combination of education and/or experience may be considered.
- Exceptional communication and negotiation skills, with a persuasive and entrepreneurial mindset.
- The ability to thrive in a fast-paced, competitive environment and juggle multiple opportunities simultaneously.
- In-depth market knowledge and a strategic approach to capturing new business.
- A valid driver’s license and personal vehicle for travel within the territory.
This person stands out for:
- Bold and entrepreneurial mindset
- High resilience and ability to thrive under pressure
- Innovative problem-solving and adaptability
- Unmatched drive for results and achievement
- Strategic networking and relationship-building skills
- Effective decision-making and prioritization
Some good reasons to work with BMR:
- Competitive compensation.
- Benefits program (RRSP, Group Insurance, Health Virtual Care, Employee and Family Assistance Program).
- Friendly work environment that emphasizes collaboration and teamwork.
- Workplace promoting diversity and inclusion.
- Discounts at BMR stores.
- Opportunities for growth within the company.
- And much more!
We thank all applicants for their interest. Only those whose application will be selected for a selection interview will be contacted.
APPLY HERE

Position: Buyer/Purchaser Reports to: Vice President of Procurement
Locations: BC, AB, MB, ON, QC Date: January 2025
About TIMBER MART
Founded in 1967, TIMBER MART is the largest national member-owned buying group in Canada for the true independent entrepreneur. With hundreds of members, including independent building-material and hardware retailers, commercial dealers and manufacturers located in every province across the country, TIMBER MART provides its extensive dealer network with a menu of competitive buying programs, comprehensive marketing services and personalized support to drive independent business success. For more information, visit www.timbermart.ca and www.timbermartmember.ca.
Position Summary
Under the supervision of the Vice President of Procurement, the Procurement Manager is responsible for providing, at the optimal level of efficiency, the leadership and management skills to the function of buying the merchandise offered by or through Timber Mart. But without limiting the generality of the foregoing, the Procurement Manager is responsible for providing the appropriate level of skills and dedication in the selection of products and suppliers within their assigned categories of products to meet and exceed Timber Mart market demands while ensuring target margin levels and maximum profitability are achieved while working in harmony with corporate goals. The Procurement Manager is also responsible for product category review and analysis and developing strategic plans for product selection and competitive pricing to meet and exceed customer and member requirements.
Major Responsibilities
- Purchases materials, supplies and services at the most favorable terms for the organization.
- Qualifies vendors, evaluates bids, and negotiates prices and terms for purchased goods and services.
- Tracks purchases, monitors vendor quality, and maintains a current database of vendor information.
- A specialist on complex technical and business matters.
Qualifications
- Fluency in French is a very strong asset
- College/University Degree in Business, Sales and Marketing
- 5-10 years’ experience in category management
- 5-10 years’ experience in Retail Sales
Total compensation between $95,000 and $115,000, based on experience and qualifications.
Participation to comprehensive group benefit package.
Please apply by sending your current resume and a cover letter to:
HR@timbrmart.com
Please note the position title in the subject line
This posting will close on February 25, 2025; applications received after this date will not be considered for the position.
TIMBER MART is an equal opportunity employer; this position is offered in accordance with this principle.
Although, the confidence demonstrated towards TIMBER MART by all those who will decide to apply to the present posting is appreciated, please take note that only the applicants selected to be offered an interview will be contacted.
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