Archives

Mar10_03

 

 vol. ix, 10 March 10, 2003

* Home Depot announces openings for 2003
* UFA to open first “regional centre”
* Used building materials catching, though slowly
* Year starts off strong for building intentions

 

“Don’t worry because a rival imitates you. As long as he follows in your tracks,
he cannot overtake you.” – Anonymous
CANADA NIGHT IN COLOGNE, GERMANY
Hardlines will be in Cologne, Germany, next week, covering Practical World, the International Hardware Fair/DIY’TEC. We’ll send you the latest updates from the world’s largest hardware fair, so watch our Daily News Updates for reports. If you haven’t signed on for our FREE Daily News, click here right away. You don’t want to miss a thing! (Don’t worry, Nancy will be holding down the fort, so the World Headquarters remains open! — Michael)
HOME DEPOT PLANS ANOTHER 14 OPENINGS IN 2003
Toronto, ON Following another year of double-digit growth, Home Depot Canada plans to continue opening stores this year at a rate comparable to 2002. Last year, the company opened 14 stores and pushed its volume of sales close to the $4 billion mark. Another 14 openings are likewise planned for 2003, says Home Depot Canada president Annette Verschuren. But her boss, Bob Nardelli, in Atlanta, wants her to open more, so she’ll try and get a 15th opened, if she can, she says. The company ended the year with 89 stores in Canada.

The following dates have been confirmed for openings so far this year: Moncton, NB on April 24; Bracebridge, ON on May 8; Lethbridge, AB on May 29; Sherwood Park, AB on June 5; Kamloops, BC on June 12; Orangeville, ON on July 17; Prince George, BC on July 31; Niagara Falls, ON on September 11; Aurora, ON on September 18; Thunder Bay, ON on October 9; and
Grande Prairie, AB on October 23.

Three or four openings in November will be announced at a later date.

In total, Home Depot expects to open a total of 200 stores in 2003, and to push its sales up by 9-12% company wide.

UFA TO OPEN REGIONAL CENTRE
Calgary, AB – The latest store from United Farmers of Alberta will be its most ambitious to date. An 18,000-sq.ft. outlet in Red Deer, AB will open by either late April or early May, replacing a 4,000-sq.ft. store there. While the old store was more representative of the size of the 33 other stores in the member-owned co-op’s chain, its larger replacement will have expanded assortments and services to cater to both large and hobby farmers, drawing from a larger trading area. Larger workwear area, expanded pet foods offering, expanded paint department with a full paint centre

“The new store will act as more of a regional centre,” says Jimm Holland, director of brand management for UFA.

While merchandising is being brightened up, the focus of UFA remains squarely on the agricultural customer. “Our traditional customer is primarily the mid-sized family farm. But by expanding the trading area, this new store will better position us, not only to attract more of our core customers, but also the larger, commercial farmer and the hobby farmer. “

REUSE, RECYCLE: USED BUILDING SUPPLIES CATCH ON
Toronto, ON – In the hardware sector, consumer concerns over price, along with an increased awareness of environmentally responsible building practices, are boosting the sales of used building materials.

While incorporating used building materials into renovation has been slow to catch on, it’s gaining in popularity. The cost of disposing of used materials keeps rising, even as homeowners show more interest in old growth timbers, vintage architectural trimmings, and antique doorknobs and hardware.

Home Again, a Toronto-based outlet that sells reclaimed building supplies, as well as end-of-line, surplus and discontinued goods. Kevin McGroarty, owner of Home Again, says that business is healthy enough that expansion is a real possibility within the next two years. With minimum savings of 30% across the board, and up to 90% on certain items, his products appeal to a range of customers: 40% are contractors, the rest DIYers.

Currently, McGroarty has a contract to supply a property management company with 200 kitchens, and has recently begun selling discounted kitchen suites to consumers. As well, he exports material to Trinidad and the Bahamas.

HOUSING STARTS SKYROCKET, EXCEED RENO SPENDING IN 2002
Ottawa — The total value of investment in the housing sector soared to a new high of $52.7 billion in 2002, up 20.9% from 2001. All three components of residential construction investment – new housing, renovations and acquisition costs – posted gains over 2001. New housing investment totalled $29.2 billion in 2002, up 30.6%. The gain was from heavy demand for single-family houses, which were up 34.7% to $19.3 billion. Apartment construction, however, had a healthy increase, up 21.6% to $4.4 billion.

This was the first time since 1990 that investment in new housing accounted for more than 55% of total residential construction expenditures. Spending on renovations, the second-largest component, totalled $18.6 billion in 2002, up 7.2% from 2001. Building intentions for January support a strong outlook for 2003, with building permits in the residential sector up 14.4% from December.

COMPANY
52-WEEK HIGH
52-WEEK LOW
CLOSE (FRIDAY)
NO STOCKS THIS WEEK – THEY’RE BACK AGAIN NEXT WEEK.
COMPANIES IN THE NEWS
The deal finally closed, but Rona played hardball to the end. The retailer filed a last-minute appeal with Québec Superior Court in an attempt to get an injunction against the sale of Matco Ravary to Rona competitor Groupe BMR. Rona is a 30% shareholder in the Montréal-area home improvement chain. Last Friday, however, the sale of all its assets to a syndicate of BMR dealers closed successfully. The deal, which did not include certain investments (including 138,736 shares of RONA Inc.) and certain receivables, was worth $24.1 million, including the assumption by the purchaser of $12.0 million in liabilities.

Lowe’s says it expects total sales in the current first quarter to increase 15%, and same-store sales to rise 2-4%. During an investor conference last week, Lowe’s reported that it expects sales for the year to grow 16-17%, with same-store sales increasing 4-5%. Lowe’s expects to open 130 stores this year and 140 next year. Square footage will increase 15-16% this year and 14-15% next year.

Following 11 consecutive months of profits, TruServ Corp. reported a 2002 net margin of US$21.2 million on revenue of US$2.2 billion, versus a net loss of US$50.7 million in 2001 on revenue of US$2.6 billion for the same period a year ago. Approximately US$105.8 million of the decline reflects the effect of the prior year’s divestitures of the lumber business and its Canadian business, TruServ Canada.

Costco Wholesale Corp. reported net sales of US$9.92 billion for the second quarter of fiscal 2003. That’s up from US$9.21 billion during the second quarter of fiscal 2002. Net income for the quarter fell 5% to US$182.1 million. Net sales for the first half of the year were up 8% to US$18.93 billion. However, in the second quarter, net sales increased 8% to $9.92 billion from US$9.21 billion, but profits fell 5% from US$192.6 million to US$182.1 million.

For the first time in its history, Home Depot will hold its annual general meeting outside its home town of Atlanta. Instead, it will move to Chicago this year, and rotate to other cities where there are high concentrations of customers and shareholders. The AGM is scheduled for May 30.

Hudson’s Bay Co. had 4Q revenue of $2.445 billion, down slightly from $2.468 billion in the same period a year earlier. Net earnings for the quarter were $105.1 million, up from $66.3 million. Sales and revenue, on a normalized basis after excluding a gain on the sale of accounts receivables, fell from $2.459 billion to $2.443 billion in the fourth quarter. Sales and revenue for fiscal 2002 reached $7.384 billion, up from $7.446 billion in fiscal 2001. Net earnings were $111.5 million, versus $72.8 million last year.

Georgia Lighting, a subsidiary of Home Depot since the big box retailer purchased it in 1999, is being rolled in more tightly with another Home Depot division. The management of the specialty lighting retailer will move to the Expo Design Center division. The shift will not effect Georgia Lighting’s operations, but its manufacturing and distribution arm, World Imports, will now be managed by Your “other” Warehouse, the Home Depot division based in Baton Rouge.

Sico Inc. had net earnings of $12.0 million in fiscal 2002, a 50.0% increase over net earnings of $8.0 million a year earlier. Sales totalled $257.0 million, compared with $224.3 million in 2001, an increase of 14.5%.

MARKET INDICATORS
Last year’s record activity in building permits has spilled over into 2003. Municipalities issued a stunning $4.3 billion in building permits in January, eclipsing the previous monthly record of $4.0 billion set in October 2002. The value of building permits in the residential sector hit a monthly record of $2.8 billion, up 14.4% from December, and 7.2% higher than the previous record set in April 2002. Single-family dwellings were up 11.5% and multiple-family intentions were up 21.8%. Non-residential permits were up 8.7% from December to $1.5 billion, which was 7.7% higher than the average monthly level in 2002. Year over year, residential intentions were up 21.0%, while the value of non-residential building permits were up 2.9% over January 2002.
OVERHEARD…
“You feel it a little bit for the first two years, but they bring more people into the market. We’ve noticed it, especially in Calgary.” — Jim Thorogood, president of Totem Building Supplies, on competing with big boxes in Alberta.

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Mar3_03

 

 vol. ix, 9 March 3, 2003

* NHS, AHMA end contract: two U.S. hardware shows in 2004
* Home Depot and Lowe’s: same business, different results
* Rona enjoys “organic growth” in 2002
* Groupe BMR nears completion of Matco Ravary purchase
* Housing starts will top 200,000 again this year
* Canadian Tire will roll out new concept stores by Fall
* Rona slashes staff at Toronto office

“To create one’s own world takes courage.” Georgia O’Keeffe (American artist, 1887-1986)
CANADA NIGHT IN COLOGNE, GERMANY
The place to be on March 9, 2003 to hook up with the key players in North American hardware/home improvement retailing. The beer is on us! For more information about Practical World, the International Hardware Fair/DIY’TEC, call Barbara Hills, Canadian Sales Representative, at 416-598-3343 or email: b.hills@koelnmessenafta.com.

(PS: The unofficial Canadian pub crawl in Cologne will kick off on Saturday, March 9. Look for your fellow Canucks on the steps of the Dom Cathedral at 4 p.m.— Michael)

HARDWARE SHOW ORGANIZERS SPLIT,
START TWO DIFFERENT SHOWS
Chicago, IL & Norwalk, CT The National Hardware Show is moving to Las Vegas next year, a reflection of a change in direction – and a change in the show’s ownership structure.

The Show’s organizers, Reed Exhibitions, will relocate NHS, under the National Hardware Show name, to the Sands Expo and Convention Center in Las Vegas from May 10-12, 2004. However, the Show’s biggest supporter, the American Hardware Manufacturers Association, says Reed doesn’t in fact own the show outright, but owns the name only.

Tim Farrell, executive vice-president and COO of the AHMA, says his association “sponsors and conducts the show, while Reed manages and produces the show.” In addition, the seminar series held concurrently with NHS, International Hardware Week, is owned by the AHMA, he says.

The AHMA is pulling its support from the show in 2004 and starting its own show almost a month earlier. Called the AHMA Hardware Show, it will remain at McCormick Place in Chicago. But the date will change to April 18-20, 2004.

Farrell first let the news of the change slip while speaking to an audience at the Distribution America meetings in Colorado Springs last week.

The AHMA’s new show will be consistent with the AHMA’s mission for the industry, says Farrell. Both shows will have to compete head on to attract exhibitors, as they vie for industry credibility. The show has a history in Chicago and the AHMA is relying on the support of its members, which, he says, are largely concentrated in the Midwest and east of the Mississippi.

“Running the industry show independently will be to the benefit of our industry, and we feel Chicago, versus Las Vegas, is the best venue for the hardware show,” says Farrell. “This is based on independent research over several years and countless amount of feedback.”

But Reed has been doing research of its own. “Customer research indicated that the Spring is an ideal time for product buying at retail and that pretty much drove the decision,” says Rob Cappiello, industry vice-president in charge of the National Hardware Show at Reed Exhibitions. He recently moved over from his role as publisher of Home Channel News to work for the show.

Las Vegas is considered one of the nation’s top business and family destinations, and already plays host to a raft of trade shows, including six by Reed Exhibitions. Reed will move to Las Vegas with both the name and the legacy of the existing event, billing itself as the 59th edition of the National Hardware Show. It will also feature a new segment, the first annual Lawn & Garden World, as well as a full conference program.

Besides competing against each other, the Spring dates will put the two shows up against a number of other events. Practical World, the International Hardware Fair/DIY’TEC in Cologne, Germany, is probably the U.S. show’s biggest rival. It’s typically held in the first or second week of March. The Housewares Show, also held in Chicago’s McCormick Place, will likewise move in 2004 from January to a date in March. In addition, the Canadian Hardware and Building Materials Show takes place only a few weeks beforehand, commencing on the first Sunday of February.

“We’re getting good feedback from the industry,” Farrell adds of his new event. “We’re gaining industry support and our hope and belief is that our show will be the show for the industry, and supported by the industry.”

This year’s National Hardware Show, which has been in Chicago since 1974, will take place there for the last time in its current form from August 10-12. About 2,000 vendors are expected to exhibit.

HOME DEPOT, LOWE’S SQUARE OFF OVER RESULTS
Atlanta, GA & Wilkesboro, NC Both Home Depot and Lowe’s Cos. unveiled their results last week. And while Home Depot remains about twice the size of its closest competitor, its star is no longer shining as brightly on Wall Street as it once was. Its stock has fallen more than 50% in the last 12 months and closed another 0.7% when its results were announced. By comparison, Lowe’s share price went up almost 6% when its results were unveiled.

Home Depot enjoyed record earnings of US$3.7 billion for fiscal 2002, compared with US$3.0 billion in fiscal 2001. Its sales for the year increased 9% to US$58.2 billion. Same-store sales for the year were flat, however, while Lowe’s saw same-store sales increase 5.6%. Lowe’s, on the other hand, enjoyed net earnings growth of 43.8% to US$1.47 billion, following a rise in profits of 46% in its fourth quarter. For fiscal 2002, Home Depot’s net earnings reached US$686 million, down from US$710 million. Lowe’s sales increased 19.8% to US$26.5 billion from US$22.1 billion a year ago.

Fourth quarter results for both companies typified the contrast between their respective performance. Profits for Lowe’s reached US$319.4 million, up from US$218 million a year earlier. Total sales rose 16.5% to US$6.1 billion for the fourth quarter, while sales by Home Depot for the fourth quarter were actually down 2% to US$13.2 billion.

According to Robert Tillman, chairman of Lowe’s, 2002 was “the best year in our 57-year history.”

Bob Nardelli, chairman and CEO of Home Depot, had a different message for analysts, however. “We are disappointed with the sales growth, as it fell short of our expectations,” he admitted.

Same-store sales for Lowe’s didn’t grow as much in 4Q 2002 as in the same period a year earlier – up 4.1%, compared with a 7.4%. But it’s up over Home Depot’s 4Q same-store sales, which fell 6% for the quarter.

Categories that enjoyed strong growth in 2002 at Lowe’s included plumbing, paint, flooring, and home organization. Home Depot has been trying to expand its installed services, which are considered a huge growth market for them. In fact, sales in services grew 26% for Home Depot in its fourth quarter.

What’s ahead? Lowe’s is rapidly gaining entry into new markets, including ones Home Depot is already in. It has 744 stores in 42 states, 112 of which were new last year, with another 11 being relocated during that time. Home Depot ended the year with 1,532 stores, including 89 in Canada. It expects to open another 200 in 2003. However, it faces competition from its own outlets. Cannibalization affected about 21% of its existing stores, resulting in a 4% negative impact on same-store sales. Other factors downgrading stores’ top line included the implementation of the company’s new performance standards, called SPI, as well as the refitting of a number of departments across the chain. Home Depot expects sales for fiscal 2003 to increase 9%-12% and earnings per diluted share to increase between 9 and 14%.

RONA REPORTS 27.1% NET SALES INCREASE IN 2002
Boucherville, QC Consolidated net sales for Rona Inc., which include sales through its distribution centres and corporate stores as well as Rona’s share of the sales of franchise stores, were $2.33 billion, a 27.1% increase over 2001 sales of $1.83 billion. Net earnings for the year increased 75.0% to $43.1 million.

While some of the growth is attributable to Rona’s acquisition of Revy and Lansing in June, 2002, same-store sales for the year increased 7.0% for Rona’s corporate and dealer-owned stores. Sales overall at retail increased 33.3%, reflecting, in part, the Revy and Lansing acquisition, the opening of two corporate big box stores during the year, and the closure of five under-performing Rona Cashway stores in Ontario. Retail sales by all Rona’s stores, both corporate and dealer-owned, are anticipated to total almost $3 billion again this year.

The company’s growth in the second half of the year was considered “completely organic.” In the fourth quarter, consolidated net sales reached, $539.9 million, up 6.3% over $508.1 million in 4Q 2001. Net earnings for the quarter were up 94.4% to $9.1 million, attributed again to organic growth and to increases in operating efficiency. Same-store sales in the fourth quarter increased 3.7%.

During the past year, Rona launched a successful IPO on the Toronto Exchange, raising $150 million, half of which went toward the paying down of debt. The remainder will be used for further expansion, with more growth targetted for Western Canada. The company will also invest in an intensive advertising campaign, which will begin later in April.

CANADIAN TIRE PLANS FALL LAUNCH OF NEW CONCEPT STORES
Toronto, ON Canadian Tire Corp. plans a Fall launch of its latest new concept stores. Called 20/20, the program will include a number of changes to the layout of the stores, plus the addition of new categories and possibly some added at-home services. The first four 20/20 stores will open sometime late in August, 2003, all in the Greater Toronto Area.

While Canadian Tire scored healthy sales by its stores in 2002, with overall sales up 4.7% from 2001, same-store sales were up only 1.4%. Sales boosts have traditionally come with the company’s investment in new and expanded stores, so it continues to fine-tune its retail formula to foster continued growth. Its Next Generation of stores has been under way since the early ’90s years and the most recent enhancement to the program appeared in January 2001.

The first four 20/20 stores will all be “A” type stores, with about 100,000 sq.ft. of space. However, the retail area will be expanded by up to 16% over traditional “A” stores, as warehousing will be reduced and more space devoted to merchandising.

Some of the categories that will be added or expanded into the new space are designed to attract more female shoppers. The company’s research indicates that about half the shoppers in their stores are women, yet they account for only about 40% purchases. New categories will include consumables, namely household cleaning products, which are considered high repeat traffic items. Kitchenwares, storage and ready-to-assemble furniture assortments will also be expanded. A gift registry is also expected to be in place in its stores by the end of 2003 or early 2004.

COMPANY
52-WEEK HIGH
52-WEEK LOW
CLOSE (FRIDAY)
Canadian Tire 33.65 24.18 29.90
Canfor 11.70 6.83 9.14
Costco 43.92 27.09 30.52
Emco 16.90 8.05 16.48
Goodfellow 13.99 9.88 10.95
Home Depot 52.25 20.10 23.45
Hudson’s Bay 15.55 5.87 8.40
Lowe’s Cos. 49.99 32.50 39.30
Rona Inc. 14.75 11.75 14.25
Sears Canada 25.10 15.15 16.85
Sodisco-Howden 2.20 1.06 1.50
Taiga Forest 7.00 5.28 6.75
Wal-Mart 63.94 43.72 48.06
West Fraser 40.38 26.27 39.05
COMPANIES IN THE NEWS
Rona slashed jobs at its Ontario head office last week, as 29 people were let go. They included Rob Wilbrink, formerly vice-president of operations and development for Rona’s Ontario stores. His duties will be covered off by Phil Dwyer, who was already overseeing Rona Cashway. A number of assistant buying positions were let go, as well, another step in the further consolidation of Rona’s buying decisions into its Boucherville, QC head office. The Toronto office will focus on supporting the network and business development in Ontario.

The takeover of Matco Ravary by a syndicate of 16 dealers within Le Groupe BMR has been postponed. Originally slated to close on February 28, both parties have agreed to close the transaction on or about March 6, 2003, instead, to allow finalization of paperwork. The deal, worth $24.5 million in cash plus the assumption of $13 million in Matco Ravary’s debt, had already been approved by Matco Ravary’s board of directors, but was challenged unsuccessfully by Rona Inc., which tried to file an injunction against the sale. Rona owns about 30% of Matco’s shares. The six-store chain in the Montréal area, formerly a member of Rona, has been buying from BMR since December 19, 2002 and will represent the addition of about $60 million in retail sales to the BMR organization. Carmel Chaput, chairman of Matco Ravary, and Gilles Nolet, president, who together held 47% of the company’s voting shares, will remain with the company in their current roles for an unspecified time.

Home Hardware Stores launched its own gift card this past weekend. Available in any denomination, the Home Gift Card will be accepted at all Home Hardware locations across Canada, aimed at the birthday, housewarming, bridal shower, anniversary and holiday gift-giving market. It’s also being promoted as part of an employee reward or customer appreciation program.

Gerber Plumbing Fixtures Corp. has announced that most of its assets have been sold to a new entity, Gerber Plumbing Fixtures LLC. Chicago-based Globe Union Group is the majority owner of Gerber Plumbing Fixtures. Gerber’s 2002 revenues exceeded $100 million. Gerber will operate as a stand-alone subsidiary of Globe Union. Ila Lewis, current Gerber chairman and granddaughter of founder Max Gerber, has been named chairman of the new company. Terms of the transaction were not announced.

Wal-Mart de Mexico SA will invest close to 6.4 billion pesos (US$610 million) within the next 18 months to expand its retail network. Shareholders have approved the expenditure plan for the opening of 61 retail outlets. In Mexico, Wal-Mart operates under the Walmex banner.

PEOPLE ON THE MOVE
Shawna Rossi has joined Home Depot Canada as senior public relations manager. Formerly with First Pro Shopping Centres, development partner of Wal-Mart Canada, she has also worked in corporate communications roles for Hudson’s Bay Co. and The Bay. Rossi replaces David Day, who left the company to join another communications firm. (416-609-0852)

At Johns Manville, Gino Allegro has been promoted to the position of Canadian regional sales manager, in charge of the Canadian sales team and their support staff. He was formerly national accounts manager for Canada. (204-488-6765)

Canadian Tire Corp. has announced two senior executive appointments at Mark’s Work Wearhouse, concurrent with the retirement of president Garth Mitchell. Michael Lambert, formerly CFO, has been named president, Mark’s Work Wearhouse, and executive vice-president and officer of Canadian Tire Corp., reporting to CTC president and CEO Wayne Sales. In this role, Michael will be accountable for the continued integration of Mark’s within Canadian Tire as well as new business development and support of Mark’s operations … Paul Wilson, currently COO, has been appointed president and COO of Mark’s. His duties will include the continued conversion of Work World stores to the Mark’s banner and new merchandising growth strategies. (403-250-1222)

MARKET INDICATORS
Housing starts are forecast to exceed 200,000 units again in 2003, says the latest report from CMHC. Starts are expected to reach 205,500 units. Factors keeping the rate so high will include low mortgage rates, continued employment and income growth, and rising migration. Construction is also expected to remain robust in 2004, with housing starts forecast to reach 195,100 units. As sales moderate, relative to the number of listings on the market, average resale price growth is expected to slow to 5.3% this year and 3.8% in 2004.

In the latest release of its housing affordability index, Royal Bank expects rising house prices and increasing mortgage rates to reduce the affordability of Canadian homes. The proportion of pre-tax household income needed to service the costs of owning a home climbed in 2002 from 30.6% to 31.8%. The index is expected to rise to 32.7% in 1Q 2003.

The Consumer Price Index rose 4.5% in January year over year, with energy costs accounting for the bulk of the increase. Without energy costs, inflation grew 3.5% from January 2002 to January 2003.

NOTED…
The BSDA of B.C. will host Westcoast 2003, its trade show and convention for home improvement dealers in British Columbia, March 13-14. For more information about attending or exhibiting, contact the BSDA at: 604-513-2205; www.bsdabc.com. The 2003 Certification Watch Conference, Exhibit and Field Tour take place March 25-29 in British Columbia. The theme of the conference, organized by Certification Watch, will be “The Policy and Practice of Forest Certification.” The speaker roster includes guests from both the U.S. and Canada. Check out:www.CertificationWatch.org
or call: 514-273-5777.
OVERHEARD…
“Our focus this year is very simple: it’s on sales, on service, on execution.” – Bob Nardelli, chairman and CEO of Home Depot, speaking to analysts during a conference to report the company’s year-end results..

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NATIONAL SALES MANAGER—CANADA
Air King Limited, a leading and growing Manufacturer of Consumer Ventilation & Humidification Products since 1961, is currently seeking a National Sales Manager — Canada.

This senior-level individual must have the ability to initiate, expand and maintain relationships with primary retail customers and retail buying groups. The person will call on national retail accounts and manage a network of successful retail sales representatives. Candidate must have 3-5 years of retail customer sales experience preferably with seasonal products. Communication ability, analytical/organizational skills, effective computer use, and leadership qualities are essential. Minimum expectation is an undergraduate degree; MBA is preferred. Travel required.

We are prepared to offer an attractive starting salary plus a comprehensive benefit package. If interested, send your Resumé with salary history to: Air King Limited, 110 Glidden Road, Brampton, ON L6T 2J3. Fax: (905) 456-1015; Attention: Human Resources Department. No Phone Calls Please.

*********************************************************************************** 
ONTARIO SALES REPRESENTATIVE

Leading manufacturer of Flooring Related Products has an immediate opening for an ONTARIO SALES REPRESENTATIVE. The ideal candidate will have 3-5 years of sales experience as well as a post-secondary degree/diploma in a related field. Your sales background will include thorough knowledge in sales forecasting/budgeting as well as call reporting using the MS Office Suite. You must have strong communication and interpersonal skills, the ability to recognize customer and market needs and a proven ability to follow up and close on those opportunities.

This position is best suited to individuals who possess mechanical/technical aptitude and who feel comfortable demonstrating products and various applications. Knowledge of the Flooring Industry would be an asset. A clean driving record and the ability to travel within Ontario is a must. If you feel you are qualified for this role, please email your resumé, along with income requirements bev@hardlines.ca (put Box 317 in the subject line) or fax c/o Box 317, 416-489-6154.

***********************************************************************************

NEW PRODUCTS

Look at what’s new from Bakor, Canada’s leader in roofing, waterproofing and air barrier systems.

We can show you how to increase profit performance and customer satisfaction plus build your contractor business with our quality programmes for roof repair, waterproofing and driveway maintenance.
Visit www.bakor.com to find out more or call Kim Whitehouse 1-800-387-9598, ext. 227.

**********************************************************************************

 

SERVICES OFFERED

Your products deserve the best representation they can get. NORAL MARKETING knows the Canadian retail customer. Don’t settle for anything less!

Contact Al Vanderveen at 519-439-6800, ext. 201, to find out how Noral can boost your sales in Canada. http://www.noralmarketing.com


**********************************************************************************
SELL YOUR COMPANY – OR BUY ONE – WITH HARDLINES CLASSIFIEDS!
DO YOUR EXECUTIVE SEARCH, FIND NEW LINES OR GET NEW REPS IN THE HARDLINES MARKETPLACE.

ONLY $18 PER LINE FOR THREE WEEKS IN THE CLASSIFIEDS, OR ASK FOR THE NEW PRODUCT SPECIAL RATES!
TO PLACE YOUR AD, CALL US AT 416-489-3396 OR
EMAIL: bev@hardlines.ca

Hardlines is published weekly (except monthly in December and August)
by McLARNEYCOM
542 Mount Pleasant Rd., Suite 302, Toronto, Ontario, Canada M4S 2M7
© 2003 by Michael McLarney.
HARDLINES™ the electronic newsletter hardlines.ca
Phone: 416.489.3396; Fax: 416.489.6154
Michael McLarney, Editor & Publisher: mike@hardlines.ca
Beverly Allen, Marketing Manager: bev@hardlines.ca
Nancy Wright, Circulation Manager: nancy@hardlines.ca
______________________________________________
THE HARDLINES “FAIR PLAY” POLICY:
Reproduction in whole or in part is very uncool and strictly forbidden and really and truly against the law. So please, play fair! Call for information on multiple subscriptions or a site license for your company. We do want as many people as possible to read Hardlines each week – but let us handle your internal routing from this end!
______________________________________________
Subscription: $219+$15.33 GST = $234.33 per year (GST #13987 0398 RT). Secondary subscriptions at the same office are only $34 + $2.38 GST = $36.38. Ask about our reduced rate for branch offices. You can pay online by VISA at our secure website or send us money. Please make cheque payable to McLarneyCom.

s

Feb24_03

 

 vol. ix, 8 February 24, 2003

* TruServ establishes distribution in Southern Ontario
* Réno-Dépôt ends strong year, remains under scrutiny of UK parent
* Kent’s Valcour decries flagging support for CHS
* Sodisco-Howden’s purchase of Ace closes
* Emco to be sold to U.S. company
* Retail sales advance 6% in 2002

“Leave earlier. Drive slower. Arrive alive.” — electronic message over Highway 401 in Toronto
CANADA NIGHT RECEPTION
Join Hardlines in Cologne during Practical World, the International Hardware Fair/DIY’TEC, for the 4th annual Canada Night Reception on March 9, 2003. The show, March 9-12, 2003, has become a major draw for Canucks. Kolsch is on us! If you don’t have tickets to Practical World yet – call Barbara Hills, Canadian Sales Representative, at 416-598-3343 or email b.hills@koelnmessenafta.com today. — Michael
KINGFISHER PONDERS RÉNO-DÉPÔT’S FATE
DESPITE PROFITABLE YEAR END
London, UK – Kingfisher, Europe’s largest home improvement and household retailer, and number three in the world after Home Depot and Lowe’s Cos., ended the year with a 10.8% increase in sales. Its home improvement division, comprising Castorama Group and a stake in Hornbach, a German big box chain, grew by a healthy 18% in 2002, from £5.8 billion (CDN$13.9 billion) to £6.8 billion (CDN$16.3 billion), despite a tough consumer market in many parts of Europe. But a number of units in Castorama’s international division are still under review, including Réno-Dépôt in Canada.

Kingfisher has already stated it will consider selling off its holdings in any country where it is not the industry leader. However, in Canada, where Réno-Dépôt is the number three big box player, after Home Depot and Rona‘s big box stores, it remains a profitable operation, with overall sales up an estimated 7.3% in 2002. Kingfisher’s decision to drop the chain will have more to do with its desire to focus on Europe and Asia.

With sales hitting an estimated $786.5 million in 2002, Réno-Dépôt remains profitable, even though same-store sales were down somewhat in the fourth quarter year over year, a strong 4Q in 2001 made the latest results a tough act to follow. In fact, Réno-Dépôt’s same-store sales were “in line” with the international division’s, at around 5%.

Despite a U.K. report that Réno-Dépôt may be sold off, its future is far from conclusive. Any plans will be the result of Kingfisher’s review of its international operations, which is expected to conclude sometime in March.

Réno-Dépôt opened only one store last year, a Building Box in Windsor, ON, bringing the chain to 20 outlets. Plans for continued expansion will be unveiled sometime next month.

TRUSERV LEASES WAREHOUSE IN SOUTHERN ONTARIO
Winnipeg, MB — TruServ Canada continues to consolidate its presence in Central Canada with the establishment of a distribution centre in Kitchener, ON. The 236,000-sq.ft. facility has been leased by the hard goods wholesaler to support the addition of 150 stores in Ontario, acquired when it purchased the retail division of Growmark earlier this year.

The distribution centre will service 150 Country Depot and FS co-op stores, which comprised Growmark’s former retail division. “We will also use the facility to handle certain other merchandise for our member stores,” says Léo Charrière, president of TruServ Canada. TruServ already has 140 True Value and V&S member stores of its own in Ontario.

TruServ has seen the Growmark acquisition as a key strategic step in increasing its critical mass as a contender to be a hardlines supplier coast to coast. The move will consolidate its presence in Canada’s largest province, eventually giving it quicker access to customers in Atlantic Canada. Sixteen people have been brought over from Growmark to join the new TruServ team, including a buying team that will operate out of Kitchener, overseeing pet and farm products for all of TruServ (see People on the move).

Growmark will sub-lease part of the new distribution centre to handle agro products for its own farm co-op outlets.

The Growmark deal may be the beginning of a trend, as TruServ keeps its eye open for more acquisitions. “We are looking for more,” says Charrière.

SAM’S CLUB WILL OPEN STORES IN FALL 2003
Markham, ON — Sam’s Club, Wal-Mart‘s club store banner, will have both the “treasure hunt” approach to merchandising and a range of fixed merchandise when it arrives in Canada. Speaking last week at a breakfast meeting of the Canadian Hardware and Housewares Manufacturers Association, Randy Edwards, senior vice-president of Sam’s Club Canada, explained that continually bringing in new merchandise appeals to the impulse nature of club shopping.

“For our personal members, it’s all about change,” he says. But the club’s business members come to rely on consistency of supply on certain products and supplies. “For our business members, it’s a little more static. They don’t like change.”

The seasonal changes in Canada are ideal, he says, for the “treasure hunt” aspect of club shopping. “Our policy is ‘early in, early out.’ This is especially important in seasonal. We’ll change seasons earlier than anyone else.”

Edwards expects Sam’s to break ground on its first stores sometime next month, with an estimated six stores opening by September or October of this year. The first stores will be in the Greater Toronto Area. While there are already 61 Price Clubs in Canada, he says the country can sustain another 40-60 club stores.

KENT BOSS DECRIES FLAGGING SUPPORT
FOR HARDWARE SHOWS
Saint John, NB — Large shows such as the Canadian Hardware Show and the U.S. National Hardware Show are important for smaller retailers, says Stew Valcour, general manager of Kent Building Materials. The otherwise taciturn head of Kent becomes quite outspoken when railing at the lack of support given to these shows. Their demise, he says, will deprive independents of important venues for networking and sourcing new products.“These shows are not in the interest of the big boys,” he says, “and they’ll find a way to shoot the shows down.” He insists the lack of support is a calculated move, one that will leave independents without a show of their own seriously hindered. Both CHS and NHS in Chicago have faced criticism for falling attendance. At this year’s CHS, 13,426 people registered, down 20% from 16,985 a year earlier, despite a range of show programs and special buys.

“The big players, such as Home Depot, Rona and even Home Hardware, don’t need the Canadian Hardware Show,” he continues, “but it’s the only place for smaller guys like us to find new products and new ideas, so it puts us at a competitive disadvantage.”

Valcour’s company, a business unit of J.D. Irving, is no small potatoes in its own right. With sales estimated at around $250 million, it’s one of the 10 largest home improvement dealers in the country. it’s the largest member of the Independent Lumber Dealers Co-operative. It now has 22 stores, since the addition of three former Pro stores in Edmunston, NB.

However, its sales are still only one-third those of Réno-Dépôt, while the combined sales of Home Hardware’s dealers is nearly 14 times greater, with a show of its own. Valcour sent his buyers to walk CHS, following ILDC buyer meetings held in Toronto during the time of CHS.

COMPANY
52-WEEK HIGH
52-WEEK LOW
CLOSE (FRIDAY)
Canadian Tire 33.65 23.96 29.10
Canfor 11.70 6.83 9.35
Costco 46.90 27.09 30.00
Emco 16.90 7.25 16.49
Goodfellow 13.99 9.69 10.95
Home Depot 52.60 20.10 22.41
Hudson’s Bay 15.55 5.87 8.75
Lowe’s Cos. 49.99 32.50 36.02
Rona Inc. 14.75 11.75 14.00
Sears Canada 25.10 15.15 17.38
Sodisco-Howden 2.20 1.06 1.50
Taiga Forest 7.00 5.05 6.50
Wal-Mart 63.94 43.72 48.90
West Fraser 44.42 28.90 40.00
COMPANIES IN THE NEWS
2022841 Ontario Inc., has made a bid to purchase Emco Ltd. The numbered company is an indirect division of Delaware-based Blackfriars Corp., is a substantial privately held investment company with major interests in manufacturing and wholesale distribution. The tendered price is $285 million in cash, or $16.60 per share, which offers a 12.5% premium on Emco’s February 19 closing price of $14.75 a share. The deal has been accepted by the Emco board and by its largest shareholder, Masco Corp., which owns about 42% of the company and which has been seeking to sell off its investment since last year. The deal, subject to due diligence and approval by the Competition Bureau, is expected to close by the end of March 2003.

The purchase of Ace Hardware Canada by Sodisco-Howden Group, announced in October 2002, has finally closed. In the deal, that got stalled by the Canadian Competition Bureau during the holiday season, Sodisco-Howden struck an alliance with Ace Hardware Corp. of Oak Brook, IL to buy up all issued and outstanding shares of the Canadian subsidiary.

Net sales for Canfor grew in the fourth quarter to $480.5 million, up $22.9 million over the same quarter in 2001. For the full year, the company’s profit fell to $11.5 million, down from $26.4 million in 2001. Net sales for 2002 were $2.11 billion, up $126.6 million.

Budget Canada has signed a five-year deal with Canadian Tire to install car rental kiosks in 100 Canadian Tire stores across the country. The program will roll out over the next 12-24 months. People who get their cars repaired at Canadian Tire, as well as Auto Club members, will get discounted rental rates.

Rona Inc. has opened its first store under the Rona Building Centre banner. The 40,000-sq.ft. former Rona Cashway in Midland, ON is similar in concept to Rona’s Québec banner, Rona l’express Matériaux, but with a more distinct focus on contractors, tradespeople and heavy DIYers. The 40,000 sq.ft. store carries 20,000 SKUs, and includes a building materials warehouse, a “Tool Zone” for electric and manual tools, and specialty boutiques for paint, floor coverings, kitchens, and doors and windows.

Wal-Mart‘s net sales for the year ended January 31, 2003 were up 12.3% to US$244.524 billion. Net income for the year was US$8.039 billion, up from US$6.671 billion. Earnings in the fourth quarter ended January 31 reached US$2.53 billion, compared with US$2.19 billion a year earlier. Sales for the quarter were US$71.07 billion, up 10.7% from $64.2 billion a year earlier.

Benjamin Mooore has been voted Canada’s most trusted brand in paint, according to the third annual Reader’s Digest Trust Poll. The survey, which looks at the level of trust Canadians place in different professions and brands, asked respondents to assess factors such as honesty, integrity and product quality.

In preparation for the busy Spring season, Home Depot is looking for an additional 60,000 part-time staff for its 1,500 stores North America-wide. The giant retailer has entered into an initiative with the U.S. Department of Labor, using the agency’s career centres to recruit.

Wal-Mart has opened a new export office at its Arkansas headquarters to identify U.S. products that can be shipped worldwide. The new office, “GP USA Export,” is a branch of Wal-Mart Global Procurement, an internal buying agency formed by the company in 2002. Wal-Mart Global Procurement has sourcing offices in 17 countries, working directly with Wal-Mart merchandise buyers in the States, Puerto Rico, Canada, Mexico, Argentina, Brazil, China, Korea, Japan, the U.K. and Germany.

PEOPLE ON THE MOVE
A separate buying team has been established for TruServ Canada‘s new distribution centre in Kitchener, ON. That team, which moved over from Growmark Canada, is led by Tammy Maddock, senior merchandise manager. She was formerly buyer for lawn and garden at Growmark … John Inglis has been appointed buyer for pet supplies … John Templar and Shawna MacNeil are in charge of purchasing for farm. (905-826-0200)

Chris Henwood has joined Prosel Marketing as sales manager. He was formerly senior buyer for home décor at Ace Hardware Canada. (416-661-1414)

Rob Capiello has moved over from his role as publisher of Home Channel News, the U.S. trade magazine for the home improvement industry, to work for Reed Exhibitions. He is now industry vice-president, in charge of the National Hardware Show, which is held in Chicago each August. (203-840-5493)

MARKET INDICATORS
Retail sales reached $306.4 billion in 2002, an increase of 6.0% from 2001, says Stats Canada. While retail sales growth was sporadic over the year, retailers managed to post their second largest annual sales increase in five years, thanks to strong gains from October 2001 to January 2002. Year-over-year sales of existing homes in Canada fell 13.3% in January, even as housing prices continued to rise, says the Canada Real Estate Association. The number of existing homes sold last month dropped from 20,236 to 17,552 units, compared with January 2002. However, the average selling price increased by almost 10% from January 2002.

Wholesalers posted a seventh consecutive monthly increase in their sales in December, with sales reaching $36.1 billion, up 0.3% from November. Wholesale sales of lumber and building materials had the strongest growth in December of the 11 trade groups tracked by Statistics Canada, growing 3.2%. This rebound follows a 2.1% drop in November. For the year, wholesale sales were up 6.2%, compared with only 2.5% in 2001. U.S. wholesalers posted a 1.5% gain in 2002.

The group of about 80 large retailers in Canada had sales increase 6.1% in 2002, says Statistics Canada, surpassing the healthy 5.6% gains in both 2000 and 2001. These retailers represent about 38% of total annual retail sales, excluding recreational and motor vehicle dealers. Sales in December reached $10.2 billion, up only slightly from December 2001. Home furnishings and décor were up 7.8% year-over-year, while hardware and lawn and garden products were up 4.5%.

The U.S. Commerce Department reports that housing starts stayed high in December, at a rate of 1.850 million units seasonally adjusted. That’s up 0.2% from 1.847 million units in December 2001.

NOTED…
The Canadian Professional Sales Association is developing an on-line directory of manufacturers’ agents called agentSource. The directory will be available to government trade agencies, particularly in the U.S., that seek to source Canadian manufacturers’ agents in a wide variety of industries. A listing in agentSource is free. Profile forms available at www.cpsa.com/PDFFolder/AgencyProfile.pdf.

****HARDLINES MARKETPLACE****
Check out Hardlines Classifieds on the web:
https://hardlines.ca/html/classifieds_new.asp


HELP WANTED

AREA GENERAL MANAGER
A visionary leader to optimize marketing strategies at our Customer Service Centre, Brampton (Greater Toronto Area), ON.
Weyerhaeuser Company Limited — a Fortune 200 company — is a major, dynamic player in the integrated forest products sector. With numerous operations across Canada and the US, Weyerhaeuser is one of the largest organizations of its kind worldwide. Our Building Materials division has an annual volume of $160 million.

You will be called upon to support, measure and ensure the effective execution of business strategies. You will assume full accountability for the division’s financial performance by managing the overall operations, including: Sales & Marketing; Administration; Warehousing & Delivery; and Asset Management.
Your passion for financial excellence is coupled with a demonstrable ability to deliver it. We envision you as someone who accepts accountability for results and embraces change as a competitive advantage. Capable of developing and implementing a customer-focused strategy and organizational culture, you bring to this key role:
· building materials management experience
· proven leadership capabilities
· well-developed business acumen as evidenced by your ability to analyze and implement financial/strategic plans.

For information on Brampton, please visit www.city.brampton.on.ca.

If you are interested in joining a world-class organization that believes in safety and employment equity, and offers a competitive salary and a full range of benefits, then consider this opportunity with Weyerhaeuser.
Please submit a résumé, citing job number #000784/HAR (essential), to: Weyerhaeuser Company Limited, Recruiting, Staffing & Diversity. Fax: 206.374.2210; email (with résumé contained in the body of the message, not as an attached file): resume@weyerhaeuser.com.

Weyerhaeuser is an Equal Opportunity Employer building a capable, committed, diverse workforce representative of the communities we serve. This position is open to those legally entitled to work in Canada. www.weyerhaeuser.com

NATIONAL SALES MANAGER—CANADA
Air King Limited, a leading and growing Manufacturer of Consumer Ventilation & Humidification Products since 1961, is currently seeking a National Sales Manager — Canada.

This senior-level individual must have the ability to initiate, expand and maintain relationships with primary retail customers and retail buying groups. The person will call on national retail accounts and manage a network of successful retail sales representatives. Candidate must have 3-5 years of retail customer sales experience preferably with seasonal products. Communication ability, analytical/organizational skills, effective computer use, and leadership qualities are essential. Minimum expectation is an undergraduate degree; MBA is preferred. Travel required.

We are prepared to offer an attractive starting salary plus a comprehensive benefit package. If interested, send your Resumé with salary history to: Air King Limited, 110 Glidden Road, Brampton, ON L6T 2J3. Fax: (905) 456-1015; Attention: Human Resources Department. No Phone Calls Please.

*********************************************************************************** 
ONTARIO SALES REPRESENTATIVE

Leading manufacturer of Flooring Related Products has an immediate opening for an ONTARIO SALES REPRESENTATIVE. The ideal candidate will have 3-5 years of sales experience as well as a post-secondary degree/diploma in a related field. Your sales background will include thorough knowledge in sales forecasting/budgeting as well as call reporting using the MS Office Suite. You must have strong communication and interpersonal skills, the ability to recognize customer and market needs and a proven ability to follow up and close on those opportunities.

This position is best suited to individuals who possess mechanical/technical aptitude and who feel comfortable demonstrating products and various applications. Knowledge of the Flooring Industry would be an asset. A clean driving record and the ability to travel within Ontario is a must. If you feel you are qualified for this role, please email your resumé, along with income requirements bev@hardlines.ca (put Box 317 in the subject line) or fax c/o Box 317, 416-489-6154.

**********************************************************************************
*
SALES REP AND TRAINER
Cognicase-Omni, the largest provider of Turn-Key Management Solutions for the Hardware and Building Supply Industry, is now expanding by opening an office in the Vancouver area. We are looking for career minded individuals who enjoy working in the hardware and building material business and have an interest in assisting dealers by providing management solutions.

Computer experience is not necessary but preference will be given to those that have industry experience and want to work closely with a proven Software system. Positions are available in Sales and Training.
Please submit a resumé by email to Frank Rizzo, frizzo@attcanada.ca

***********************************************************************************
REP/AGENCY WANTED

Polar Distribution
is looking for reps calling on the electrical distributors and retail electrical departments. We are introducing a new ETL/CSA approved mounting block (e-mount) for exterior applications for light fixtures and electrical receptacles.

Please forward your companies details to dynamics@rogers.com. Click on www.polardistribution.com for product details.

***********************************************************************************

NEW PRODUCTS

Look at what’s new from Bakor, Canada’s leader in roofing, waterproofing and air barrier systems.

We can show you how to increase profit performance and customer satisfaction plus build your contractor business with our quality programmes for roof repair, waterproofing and driveway maintenance.
Visit www.bakor.com to find out more or call Kim Whitehouse 1-800-387-9598, ext. 227.

**********************************************************************************

 

SERVICES OFFERED

YOU CAN’T SELL WHAT YOU DON’T KNOW!

NORAL INSTORE:
We train sales associates to understand
your products. Because in retail,
KNOWLEDGE IS SALES!

Visit http://www.noralmarketing.com
or call Al Vanderveen at 519-439-6800 ext. 201


**********************************************************************************
SELL YOUR COMPANY – OR BUY ONE – WITH HARDLINES CLASSIFIEDS!
DO YOUR EXECUTIVE SEARCH, FIND NEW LINES OR GET NEW REPS IN THE HARDLINES MARKETPLACE.

ONLY $18 PER LINE FOR THREE WEEKS IN THE CLASSIFIEDS, OR ASK FOR THE NEW PRODUCT SPECIAL RATES!
TO PLACE YOUR AD, CALL US AT 416-489-3396 OR
EMAIL: bev@hardlines.ca

Hardlines is published weekly (except monthly in December and August)
by McLARNEYCOM
542 Mount Pleasant Rd., Suite 302, Toronto, Ontario, Canada M4S 2M7
© 2003 by Michael McLarney.
HARDLINES™ the electronic newsletter hardlines.ca
Phone: 416.489.3396; Fax: 416.489.6154
Michael McLarney, Editor & Publisher: mike@hardlines.ca
Beverly Allen, Marketing Manager: bev@hardlines.ca
Nancy Wright, Circulation Manager: nancy@hardlines.ca
______________________________________________
THE HARDLINES “FAIR PLAY” POLICY:
Reproduction in whole or in part is very uncool and strictly forbidden and really and truly against the law. So please, play fair! Call for information on multiple subscriptions or a site license for your company. We do want as many people as possible to read Hardlines each week – but let us handle your internal routing from this end!
______________________________________________
Subscription: $199+$13.93 GST = $212.93 per year (GST #13987 0398 RT). Secondary subscriptions at the same office are only $34 + $2.38 GST = $36.38. Ask about our reduced rate for branch offices. You can pay online by VISA at our secure website or send us money. Please make cheque payable to McLarneyCom.

s

Feb17_03

 

 vol. ix, 7 February 17, 2003

* Rona gets new credit card partner, new financing options
* Canadian Tire ends year on a strong note
* Kent remerchandises in anticipation of Home Depot arrival
* Home Depot CEO says he’ll look for president… eventually
* Cold temperatures keep housing starts down in January

“Brown shoes don’t make it.” — Frank Zappa (1940-1993)
CANADIAN TIRE REPORTS STRONG RESULTS
Toronto, ON — Despite a soft December, Canadian Tire Corp. ended the fourth quarter — and the year — on a strong note. Overall 4Q retail sales reached $2.1 billion, up 12.6% over the same period a year earlier, while earnings hit $62.3 million, a 55.8% increase.

Lack of snow before Christmas in many markets depressed seasonal sales for Canadian Tire dealers. In addition, the company’s retreat from low-margin home electronics and toys to more high-end giftwares adversely affected sales more than anticipated. As a result, sales in the fourth quarter dropped 0.4% from 4Q 2001 and same-store sales fell 2.5%.

For the year, however, total sales at retail (a combination of Canadian Tire retail, Mark’s Work Wearhouse, PartSource and gas stations) climbed 11.6% to $7.2 billion. Although sales by Mark’s were essentially flat, the Mark’s acquisition added incremental sales of $480 million. Sales by Canadian Tire member dealers were up only 4.7% to $5.8 billion in 2002. Same-store sales were up 1.4%.

Consolidated operating revenue for the whole company reached $5.9 billion, a 10.6% increase over the company’s top line in 2001. Net earnings grew 14.6% to $202.4 million from $176.7 million in 2001.

KENT READIES FOR HOME DEPOT ARRIVAL IN MONCTON
Moncton, NB — The much anticipated arrival of Home Depot to this city will occur later this Spring. It will be only the third Home Depot store in Atlantic Canada (the others are in Halifax and Dartmouth, NS). The store is expected to be about 95,000 sq.ft., but despite its slightly smaller size, Moncton is considered by many to be overstored already in the home improvement sector. Either way, the Kent Superstore, located on Trinity Drive, right on the other side of the highway, has been preparing for the new competition for at least a year.

The big box store has been undergoing a fine tuning, including better displays and extensive remerchandising. The store, which has typically enjoyed some healthy margins, has also been getting more competitive, as prices have been lowering over the past year.

RONA JOINS FORCES WITH QUÉBEC CREDIT CARD COMPANY
Boucherville, QC — Rona Inc. has signed a 10-year partnership agreement with Desjardins Group, the largest financial institution in Québec and sixth largest in Canada. The deal, effective this Spring, enables Rona to offer customers a trio of credit card options with no fees, called “Rona Visa Desjardins” in Québec and “Rona Community Visa” in the rest of Canada.

The first card, for consumers, is a Visa card co-branded with Rona. It’s usable anywhere and gives customers access to special card options at Rona stores. It also makes card holders eligible for personal financing instore. Called “Financement accord D” in Québec, and “Community Retail Financing” in the rest of Canada, the program creates a profile of each card holder. This profile, accessible at POS, gives the customer the option to use either their Visa card or get longer-term financing at favourable interest rates when buying materials for larger projects.

The program has been on trial for about 18 months in Rona’s big box store in Brossard, QC. “A lot of consumers find this possibility for financing good, because it’s an easier way to get credit for a home improvement project,” says Sylvain Morissette, communications director for Rona. “It takes only about 20 minutes — right in the store.”

The other two cards, one for contractors and one for institutions and government agencies, will be a private-label card. “For our professional customers, it’s another way for them to lower their cost of operations,” says Morissette. “It provides a monthly bill that’s easier than establishing credit at just one Rona store.”

COMPANY 52-WEEK HIGH 52-WEEK LOW CLOSE THURS.AM.
Canadian Tire 33.65 23.96 29.14
Canfor 11.70 6.83 9.46
Costco 46.90 27.09 28.92
Emco 14.23 7.25 14.00
Goodfellow 13.99 9.50 10.95
Home Depot 52.60 20.10 21.35
Hudson’s Bay 15.55 5.87 8.98
Lowe’s Cos. 49.99 32.50 34.96
Rona Inc. 14.75 11.75 12.35
Sears Canada 25.10 15.15 17.51
Sodisco-Howden 2.20 1.06 1.50
Taiga Forest 7.00 5.05 6.85
Wal-Mart 63.94 43.72 46.15
West Fraser 44.42 28.90 40.00
MARKET INDICATORS
The rate of housing starts in Canada fell 8.7% in January to 183,200 seasonally adjusted, compared with 200,700 units in December, says CMHC. Urban single starts decreased 7.6% to 97,800 units in January from 105,800 units in December; urban multiples decreased 8.0% to 63,700 units in January from 69,200 seasonally adjusted in December. Estimated actual urban housing starts for January 2003 are 17.2% lower than for January 2002 (9,683 units compared with 11,689 units). The single-detached market increased 6.0%, while multiples decreased 34.2%. The slow start to the year is attributed to extremely cold temperatures and the high levels of housing starts in preceding months. In fact, rates overall in 2002 were up 25.9% over 2001.

The New Housing Price Index rose 0.3% in December from November, says Stats Canada. Year over year, the index of contractors’ selling prices was up 5.1%, the highest 12-month increase in more than 12 years. Monthly rises occurred in 12 of the 21 urban centres surveyed, with the largest increases in St. Catharines-Niagara (+0.9%) and Calgary (+0.8%).

In December, consumers cut back their spending in department stores, says Stats Canada, causing sales to decline 0.3% from their November level to $1.75 billion seasonally adjusted. Department store sales levels have remained high since the start of 2002, hovering around a monthly average of $1.75 billion. Sales in 2002 totalled $21.0 billion, up 6.0% from 2001, which in turn was up 7.9%. The sales growth recorded in 2002 from 2001 was accompanied by an increase in the number of locations, with the annual average rising from 732 to 742 department stores in Canada.

COMPANIES IN THE NEWS
Oregon-based Jeld-Wen has announced a strategy to consolidate its brands in North America under the Jeld-Wen name. This includes the changing its Canadian operation from Henderson Wholesale Building Materials to come under the Jeld-Wen name. Jeld-Wen of Canada acquired Henderson in 1998. The move is expected to establish much greater awareness for company’s brand name to consumers, distributors and builders alike.

Taiga Forest Products recorded 3Q sales of $203 million. That’s up from $182 million for the same period in the previous year. Earnings for the quarter were $364,000, compared with $1.8 million. Sales for the nine months ending December 31, 2002 were $703 million, up from $648 million. Profits for the same period climbed to $8.5 million from $5.5 million. During the quarter, Taiga acquired LP Corp.‘s Rocklin, CA building products distribution centre.

West Fraser Timber Co. Ltd. announced 4Q earnings of $36 million on sales of $405 million, compared with earnings of $11 million on sales of $364 million in 4Q 2001. For the year, earnings were $138 million on sales of $1.63 billion, up from earnings of $115 million on sales of $1.56 billion in 2001. The yearly earnings increase was due primarily to increased production, along with lower unit costs.

Home Depot chairman and CEO Bob Nardelli says the company needs a president as part of its succession planning, but he hasn’t given a timetable for the appointment. He has hinted, though, that the job will be given to someone inside the company. Nardelli left GE in 2000 to become president and CEO of Home Depot. He assumed the chairman’s title last year.

Shoppers Drug Mart, Canada’s largest pharmacy chain, posted 4Q profits of $62 million, up from $4 million for the same period a year earlier. For the year, the retailer earned $209 million, up from $7 million. Sales for the year rose 8.9% to $5.44 billion; same-store sales increased 7%. Shoppers expects sales in 2003 to increase 11%-12%, with growth coming from the development of large-format stores and expansion of its merchandise offerings. It also wants to revitalize its private label offerings.

JDA Software Group Inc. has awarded $5.24 million of JDA Portfolio space, category management and planning software and services to Ryerson University, School of Retail Management. Ryerson will use the Portfolio applications to teach visual merchandising, product and demand planning, customer data analysis and assortment optimization. The Ryerson School of Retail Management offers the only university-level degree in retail management in Canada.

Americans are responding to the threat of war with Iraq by stocking up on supplies at their local hardware stores. People are buying everything from wood stoves and drums to collect rainwater to duct tape and plastic sheeting. Stores are stocking up on lamp oil, batteries and other emergency supplies.

Wal-Mart‘s anti-union policies are finally catching up with it. It currently faces about 40 lawsuits in the U.S. from employees for everything from unpaid overtime to sexual discrimination. Labour groups are starting to work together, intensifying efforts to get higher wages and better conditions.

PEOPLE ON THE MOVE
Kingfisher plc has named Philippe Tible the new chief executive of Castorama France, effective February 17. He will report to Kingfisher CEO Gerry Murphy. A veteran retailer, Tible spent a decade with French home improvement retailer Leroy Merlin. He was most recently CEO of Mille Amis, a pet food retailer. He replaces Didier Hernoux, who has been acting chief executive since August 2002.

****HARDLINES MARKETPLACE****
Check out Hardlines Classifieds on the web:
https://hardlines.ca/html/classifieds_new.asp


HELP WANTED

NATIONAL SALES MANAGER—CANADA
Air King Limited, a leading and growing Manufacturer of Consumer Ventilation & Humidification Products since 1961, is currently seeking a National Sales Manager — Canada.

This senior-level individual must have the ability to initiate, expand and maintain relationships with primary retail customers and retail buying groups. The person will call on national retail accounts and manage a network of successful retail sales representatives. Candidate must have 3-5 years of retail customer sales experience preferably with seasonal products. Communication ability, analytical/organizational skills, effective computer use, and leadership qualities are essential. Minimum expectation is an undergraduate degree; MBA is preferred. Travel required.

We are prepared to offer an attractive starting salary plus a comprehensive benefit package. If interested, send your Resumé with salary history to: Air King Limited, 110 Glidden Road, Brampton, ON L6T 2J3. Fax: (905) 456-1015; Attention: Human Resources Department. No Phone Calls Please.

*********************************************************************************** 
ONTARIO SALES REPRESENTATIVE

Leading manufacturer of Flooring Related Products has an immediate opening for an ONTARIO SALES REPRESENTATIVE. The ideal candidate will have 3-5 years of sales experience as well as a post-secondary degree/diploma in a related field. Your sales background will include thorough knowledge in sales forecasting/budgeting as well as call reporting using the MS Office Suite. You must have strong communication and interpersonal skills, the ability to recognize customer and market needs and a proven ability to follow up and close on those opportunities.

This position is best suited to individuals who possess mechanical/technical aptitude and who feel comfortable demonstrating products and various applications. Knowledge of the Flooring Industry would be an asset. A clean driving record and the ability to travel within Ontario is a must. If you feel you are qualified for this role, please email your resumé, along with income requirements bev@hardlines.ca (put Box 317 in the subject line) or fax c/o Box 317, 416-489-6154.

**********************************************************************************
*
SALES REP AND TRAINER
Cognicase-Omni, the largest provider of Turn-Key Management Solutions for the Hardware and Building Supply Industry, is now expanding by opening an office in the Vancouver area. We are looking for career minded individuals who enjoy working in the hardware and building material business and have an interest in assisting dealers by providing management solutions.

Computer experience is not necessary but preference will be given to those that have industry experience and want to work closely with a proven Software system. Positions are available in Sales and Training.
Please submit a resumé by email to Frank Rizzo, frizzo@attcanada.ca

***********************************************************************************
REP/AGENCY WANTED

Polar Distribution
is looking for reps calling on the electrical distributors and retail electrical departments. We are introducing a new ETL/CSA approved mounting block (e-mount) for exterior applications for light fixtures and electrical receptacles.

Please forward your companies details to dynamics@rogers.com. Click on www.polardistribution.com for product details.

***********************************************************************************

NEW PRODUCTS

Look at what’s new from Bakor, Canada’s leader in roofing, waterproofing and air barrier systems.

We can show you how to increase profit performance and customer satisfaction plus build your contractor business with our quality programmes for roof repair, waterproofing and driveway maintenance.
Visit www.bakor.com to find out more or call Kim Whitehouse 1-800-387-9598, ext. 227.

**********************************************************************************

 

SERVICES OFFERED

YOU CAN’T SELL WHAT YOU DON’T KNOW!

NORAL INSTORE:
We train sales associates to understand
your products. Because in retail,
KNOWLEDGE IS SALES!

Visit http://www.noralmarketing.com
or call Al Vanderveen at 519-439-6800 ext. 201


**********************************************************************************
SELL YOUR COMPANY – OR BUY ONE – WITH HARDLINES CLASSIFIEDS!
DO YOUR EXECUTIVE SEARCH, FIND NEW LINES OR GET NEW REPS IN THE HARDLINES MARKETPLACE.

ONLY $18 PER LINE FOR THREE WEEKS IN THE CLASSIFIEDS, OR ASK FOR THE NEW PRODUCT SPECIAL RATES!
TO PLACE YOUR AD, CALL US AT 416-489-3396 OR
EMAIL: bev@hardlines.ca

Hardlines is published weekly (except monthly in December and August)
by McLARNEYCOM
542 Mount Pleasant Rd., Suite 302, Toronto, Ontario, Canada M4S 2M7
© 2003 by Michael McLarney.
HARDLINES™ the electronic newsletter hardlines.ca
Phone: 416.489.3396; Fax: 416.489.6154
Michael McLarney, Editor & Publisher: mike@hardlines.ca
Beverly Allen, Marketing Manager: bev@hardlines.ca
Nancy Wright, Circulation Manager: nancy@hardlines.ca
______________________________________________
THE HARDLINES “FAIR PLAY” POLICY:
Reproduction in whole or in part is very uncool and strictly forbidden and really and truly against the law. So please, play fair! Call for information on multiple subscriptions or a site license for your company. We do want as many people as possible to read Hardlines each week – but let us handle your internal routing from this end!
______________________________________________
Subscription: $199+$13.93 GST = $212.93 per year (GST #13987 0398 RT). Secondary subscriptions at the same office are only $34 + $2.38 GST = $36.38. Ask about our reduced rate for branch offices. You can pay online by VISA at our secure website or send us money. Please make cheque payable to McLarneyCom.

s

Feb10_03

 

 vol. ix, 6 February 10, 2003

* Innovations, new products offset lowered attendance at CHS
* Joe Galli Jr., Wintermans, Réno-Dépôt round out speakers at executive conference
* Home Depot begins rollout of nursery banner
* Wylie gets lifetime achievement award
* Masco buys Powershot

“It’s not that I’m afraid to die, I just don’t want to be there when it happens..”
— Woody Allen
OUR AWARDS BREAKFAST WAS A BLAST!
The first-ever Industry Awards Breakfast was an amazing success! We had 300 people join us on Sunday morning, February 2 to join us in honouring award-winning companies. Hardware Merchandising presented its Outstanding Retailer Awards and we awarded our Newsmakers of the Year.

Special thanks to our sponsors:
· JDA Software, sponsor of Sodisco-Howden Group,
Newsmaker of the Year
· Sterling Commerce, sponsor of Rona Inc.,
and Richelieu Hardware, Newsmakers of the Year

And to these fine sponsors of the Outstanding Retailer Awards by Hardware Merchandising:
· 3M
· Dimensions Retail Systems
· IKO
· CGC
· Zircon

CHS CHALLENGE: INNOVATION UP, ATTENDANCE DOWN
Toronto, ON The biggest talk at the Canadian Hardware and Building Materials Show was, well, the show itself. This year, its fate has come into question more than ever before.

Exhibitor presence was down again, especially as major vendors continue to vote with their feet. However, the show was aggressive in recruiting new companies, which showcased a wide range of the very new and innovative products that buyers seek. While numbers dropped from 500 exhibiting companies in 2002 to 400, 165 of them were brand new to the show. And a lot of them were pretty cool. (See next week for our highlights from CHS — MM). The new product showcase featured 350 products.

Nonetheless, compare vendor numbers to as recently as 1999, when 720 companies were represented at CHS.

While new and innovative companies added lustre to this year’s show, veteran companies with new products also got good response. Henkel was back after an absence of several years, spurred by an abundance of new products it wanted to show off. While U.S. attendance fell off post-9/11, a number of American companies were present. For Hillman, it was their second year at this show, back due to good response the previous year.

Taymor, Delta Porter Cable and CanWel were among the traditional suppliers who hung in. “Dealer attendance was down,” admitted Mike Piggot of CanWel, “but we’re still writing some good business.”

However, sales were off for a large number of exhibitors interviewed, even though the show introduced a number of initiatives to increase buying in the aisles, including a lot of show specials. Dealer attendance appeared lighter again this year (the show’s official tally of attendance was not ready as of press time), though Sunday, the first day of the show, had some good traffic.

Stephen Murdoch, communications coordinator for CHS, concurs: “Quantity was down, but quality was up,” he said. “We heard that from a lot of exhibitors. Eveybody I talked to said they met quality buyers.”

Buyers were definitely present: Greg Hollander of TruServ Canada brought three with him, and so did Jean Lamarche of Réno-Dépôt. Joel Marks brought members of his team from Home Hardware, as well. Home Depot‘s head hardware buyer, Peter Vernon, was spotted on the show floor, and ILDC let its dealer members loose following its buyer negotiations on Sunday morning.

Schurman Building Supplies brought 14 people from PEI to the show. While much of that attendance may have been on the strength of the fact it won an award in Hardware Merchandising’s Outstanding Retailer Awards, two Schurman buyers said they saw some new and interesting items. “We picked up a few things and placed a few orders,” said Angela Millar, buyer for plumbing and paint. “I didn’t find as many plumbing vendors as I would have hoped for, though, and saw nobody new in that category.”

A number of initiatives were attempted this year. Training and information seminars abounded, and Centre magazine’s Awards program was admirably executed by editor Elena Opasini. But a number of ideas either misfired or failed to get off the ground, due to their last-minute nature. A vendor-buyer breakfast, apparently modelled after Hardlines‘ own Meet the Buyers Breakfast Series, failed to attract adequate attendance and was cancelled two weeks before the show – and only days after it was announced in the first place. A contractor night, built around a power tool information event, attracted only a limited number of tradespeople and kept the show open until 8 p.m. on the second day, to the chagrin of many exhibitors who had no involvement with the event.

The seminar program was better than ever this year, with speakers such as Anthony Stokan and Dr. Richard Loreto presenting. Still, they weren’t as well attended as they could have been. “The seminars were good, but we have to make them more central and perhaps tie them into a lunch,” said Murdoch. “We had a lot of people saying they had trouble finding the rooms.”

The show’s future is further confounded by talk of the Lumber and Building Materials Association of Ontario pulling its support of CHS. The LBMAO merged with CHS in 2000, after its own Canadian Home Centre Show was discontinued and some board members expressed concern about both the attendance at the show and the LBMAO’s return on its investment.

Non-exhibiting vendors were charged $200 for walking the show, a reasonable price on the face of it, since these vendors did not have to incur any show setup costs. And exhibitors were favourable to this restriction. However, vendors that had participated in the past resented being hit with the charge. As one said, they wanted a chance to see the show first-hand to evaluate their future participation.

In fact, the surcharge managed to keep away at least one of the inventors sought after by CHS. A woman phoned the World Headquarters just last Thursday, looking for information on how to break into the market. She admitted being frustrated by the cost of attending the show.

CHS’s declining attendance is a common challenge for trade shows today, including the National Hardware Show in Chicago. However, the Canadian show is actively – and admirably – trying to reinvent itself and the show management is optimistic it can turn the event around.

“We’re pleased,” says Murdoch. “I know a couple of things have to be revaluated, but we’ll be bigger and better next year.”

The dates for next year’s show are February 1-3, 2004.

 

HOME DEPOT BEGINS ROLLOUT OF LAWN AND GARDEN STORES

Arlington, TX Home Depot has announced it will begin expanding its lawn and garden specialty stores in Texas and will open its first new store in Arlington, near Dallas-Fort Worth, on February 13. Additional locations will open later this Spring in Plano, Grapevine, Lewisville and Dallas.

Home Depot Landscape Supply has been tested in three markets around the retailer’s home base of Atlanta, GA since last summer, expanding on Home Depot’s seasonal and live goods assortments, and aiming at the trade customer as well as the serious consumer. Each store has approximately 30 staff, including certified nursery experts.

Each store stocks a wide selection of products ranging from live goods and chemicals to tools and landscaping materials. A 12,000 sq.ft.climate-controlled area includes a tool rental department in front of a covered greenhouse. Each store also features up to seven fenced-in acres called the “Pro-Yard.”

The stores are set up with separate entrances for the professional landscaper and the DIYer. The pro side of the store features job-lot quantities with bulk items stacked nearby. The other side of the store resembles a greenhouse, complete with exotic plants and flowers.

“These stores are our response to demands from professional landscapers and avid do-it- yourselfers alike,” says Todd Williams, president of Landscape Supply. “We want to take Home Depot’s lawn/garden offerings to a higher level to reach a new set of customers.”

According to Home Depot Canada’s president, Annette Verschuren, she wants to let the company’s specialty store formats get tested thoroughly in the U.S. before she considers bringing them north of the border.

INDUSTRY LEADERS ANNOUNCED FOR CONFERENCE PROGRAM
World Headquarters, Toronto Top executives from around the world have been secured to speak at the eighth annual Hardlines Marketing Conference on September 4, 2003.

Joe Galli Jr., the head of Newell Rubbermaid, has been the centre of attention as he pushes Newell through acquisition after acquisition (see Companies in the News for the latest from Newell — Ed.). He has agreed to speak at the conference along with two key Canadian retail leaders, Jos Wintermans, president and CEO of Sodisco-Howden Group, and Sylvain Toutant, president and CEO of Réno-Dépôt.

John Herbert, general manager of BHB, the German retail hardware association, will speak, as well. Herbert is a true expert on the international retail scene who has seen duty on both sides of the Atlantic. He is the former general manager of Knauber, a ground-breaking DIY chain in Germany that became a mecca for everyone from Home Depot to Canadian Tire. Herbert was picked by Home Depot to become vice-president of its Expo stores and develop that banner in the U.S., before moving back to Germany in 2001.

The innovation and passion of an award-winning independent wil be represented by Tanya Rocca, owner/manager of Roblynn Home Hardware in Oromocto, NB. Rocca won the Young Retailer of the Year Award for all of North America last year.

The Hardlines Marketing Conference annually brings together North America’s leading retail executives for a forum of ideas, innovation, trends and networking. About 200 retailers and vendors are expected at this year’s Conference, which will be held at the Four Points Sheraton Hotel, near the Toronto International Airport. It’s part of the Hardlines Conference Series, running September 3-4, 2003. The Series includes the third annual Retail Education Forum on September 3, an intensive half-day focusing on the competitive issues specifically affecting the industry, such as housing trends, economic forecasts and trends within home improvement retailing. The International Business Seminar, “Global Selling: tools for opening overseas markets,” will be held in the morning before the Education Forum, completing the two-day series.

For more information on the Hardlines Conference Series, and to take advantage of Nancy’s early bird specials, contact: nancy@hardlines.ca or call 416-489-3396.

OVERHEARD…
“This was way better than the Geminis.” — Mag Ruffman, TV’s DIY diva and faithful Hardlines fan, who joined us at the Industry Awards Breakfast at the Sheraton Centre on February 2. She compared the morning’s wackiness to Canada’s awards for the television industry.
 

 

COMPANY 52-WEEK HIGH 52-WEEK LOW CLOSE THURS.AM.
Canadian Tire 33.65 23.96 29.55
Canfor 11.70 6.83 9.30
Costco 46.90 27.09 28.52
Emco 14.23 6.75 13.50
Goodfellow 13.99 9.25 11.01
Home Depot 52.60 20.10 21.31
Hudson’s Bay 15.55 5.87 8.90
Lowe’s Cos. 49.99 32.50 34.08
Rona Inc. 14.75 12.26 12.35
Sears Canada 25.10 15.15 17.60
Sodisco-Howden 2.20 1.06 1.55
Taiga Forest 7.00 5.05 6.60
Wal-Mart 63.94 43.72 46.79
West Fraser 44.42 28.90 36.25
COMPANIES IN THE NEWS
With an eye to the success of companies such as Liquidation World, Hudson’s Bay is getting into the liquidation business. It will source products from Internet auctions, off-price trade shows and bankrupt companies. The products will be sold through all of HBC’s banners, Zellers, The Bay and Home Outfitters.

Nexfor lost US$6 million in the fourth quarter, compared with a break-even in the final quarter of 2001. Revenues were up 19% to US$384 million on the strength of acquisition, while earnings for the year reached US$13 million on a sales increase of 12%.

Faced with stiff competition from China and Mexico, Canada’s largest appliance maker may close its Canadian manufacturing. Camco, 51% owned by American-based General Electric, reported a “modestly solid” 4Q profit, but added it’s looking elsewhere.

Masco has purchased Powershot Co. In Canada, both Arrow Fastener Inc. products and Powershot products will be distributed by Jardel Distributors.

Freeport, IL-based Newell Rubbermaid will relocate to Atlanta, GA. Newell plans to build a 300,000-sq.ft. complex somewhere in north Fulton County. The company employs about 350 at its current headquarters. Newell has 48,000 employees worldwide.

Sherwin-Williams Co. had an increase of 26% in its 4Q profit, boosted by cost cuts and paint sales to DIYers. However, the faltering U.S. economy has cut into Sherwin-Williams’ industrial and automotive business. The company posted a quarterly profit of US$57.1 million, compared with US$45.4 million. Sales rose 2% to US$1.16 billion. The company expects 2003 to be a tough year, due to uncertain worldwide economic conditions, the threat of war with Iraq and the slow, long-term recovery expected in the domestic economy.

PEOPLE ON THE MOVE
Joe Edwards has been appointed general manager of International Home Shows for Showcase Marketing Ltd., which produces the International Home & Garden Show & Success With Gardening Shows. Edwards will oversee these shows. Prior to this position, he was show manager for 18 years with the Canadian Hardware and Building Materials Show. He reports to Paul Newdick, president and CEO of Showcase Marketing. (416-512-1305)


Pro Wylie
, president of Castle Building Centres Group, received the Industry Achievement Award from the Lumber and Building Materials Association of Ontario last week. On receiving the award, Wylie announced he has renewed his contract to head up the Castle buying group for another four years. (905-564-3307)

Eric Roberts has been named director of sales, consumer markets for Osram Sylvania. He assumes the newly created position after stints at Sealey, Moulinex and Sanyo Canada. (905-671-5582)

Catalina Lighting Inc. has promoted James W. Scott to the position of managing director of its Canadian subsidiary, Catalina Canada. Scott has been with Catalina for the past seven years, most recently as vice-president of sales and marketing, responsible for managing the company’s large Canadian retail accounts. He replaces Don Planche, who has left the company. (905-795-9995)

MARKET INDICATORS
The value of building permits in Canada in 2002 jumped up 16.0% over 2001, the seventh straight annual increase, says Statistics Canada. Residential building permits climbed a whopping 32.1% from 2001, breaking the 200,000-unit mark for the first time since 1989. Non-residential intentions dropped 4.1% in 2002, however, as industrial and commercial permits fell in value. In December, the value of building permits declined for a second consecutive month, down 3.2% to $3.8 billion. Non-residential building permits dropped 14.8% to $1.4 billion, but residential permits remained high, increasing 4.6% to $2.5 billion, as both single- and multi-family components gained ground.

In December, U.S. residential construction spending hit a record US$434.6 billion seasonally adjusted, according to the U.S. Commerce Department. A 1.2% increase in spending pushed the value of residential and commercial construction projects to US$858.3 billion seasonally adjusted, following a 0.9% increase in November.

IN MEMORIAM…
Raymond F. Kennedy, president and COO of Masco Corp., passed away suddenly on February 4 at his home in Michigan. He was 60. Masco chairman and CEO Richard A. Manoogian, who previously served as president and COO, will assume Mr. Kennedy’s responsibilities on an interim basis. (313-274-7400)
BREAKFAST & THE CHS:
Newsmaker Awards:
Richelieu Hardware
Curtis Popovich of Sterling Commerce presents the award to Richard Martin of Richelieu

Sodisco-Howden Group
Jos Wintermans of Sodisco-Howden receiving the award from Desmond Preudhomme of JDA

Rona Inc.
Curtis Popovich of Sterling Commerce presents the award to Claude Bernier of Rona

And at the Canadian Hardware and Building Materials Show:

Ezgi Unal, Henkel Canada, demonstrating new products:

****HARDLINES MARKETPLACE****
Check out Hardlines Classifieds on the web:
https://hardlines.ca/html/classifieds_new.asp


HELP WANTED

KEY ACCOUNT MANAGER
Olympia Group USA is a leading worldwide manufacturer and importer of Hand Tools, Striking Tools, Lawn and Garden Tools, Automotive Tools and Abrasives, with offices all around the world. Its Canadian branch is expanding its sales team in the Quebec province.

We are looking for a Key Account Manager. This team player will report directly to the Vice-President of Sales and will represent Olympia Canada to large customers in Quebec. His/her key role will be to; develop and implement sales and marketing strategies to increase our customer base and increase product listings for his/her accounts; provide forecasts to our purchasing team, provide feedback, store shop and competitiveness report to our product development team, budget customers and give weekly call and project progress report.

Mandatory qualifications and experience:
You must have a minimum of 5 years in key account representation, in the retail hardware industry, with proven track record. Strong analytical skills, highly develop communication and inter-relations skills and excellent in presentations and line review. Experience in merchandising is a must. The candidate must be bilingual written and spoken, computer literate; Excel, Word, Outlook, willing to travel, have a car with valid drivers license.

We thank in advance all candidates and wish to inform that we will contact only the individuals retained for an interview. Please submit a resume by email, stating qualifications and income expectations to sales@olympiagroup.qc.ca.

*********************************************************************************** 
SALES REP AND TRAINER
Cognicase-Omni, the largest provider of Turn-Key Management Solutions for the Hardware and Building Supply Industry, is now expanding by opening an office in the Vancouver area. We are looking for career minded individuals who enjoy working in the hardware and building material business and have an interest in assisting dealers by providing management solutions.

Computer experience is not necessary but preference will be given to those that have industry experience and want to work closely with a proven Software system. Positions are available in Sales and Training.
Please submit a resumé by email to Frank Rizzo, frizzo@attcanada.ca

***********************************************************************************
REP/AGENCY WANTED

National Manufacturing & Distribution Company requires Sales & Marketing Organization to sell Lawn & Garden Product lines to Independent Dealers networks in Ontario. Reply in strictest confidence to: bev@hardlines.ca (put Box 327 in your subject line); or fax in strictest confidence c/o Box 327, 416-489-6154.

***********************************************************************************
Polar Distribution
is looking for reps calling on the electrical distributors and retail electrical departments. We are introducing a new ETL/CSA approved mounting block (e-mount) for exterior applications for light fixtures and electrical receptacles.

Please forward your companies details to dynamics@rogers.com. Click on www.polardistribution.com for product details.

*********************************************************************************** 

NEW PRODUCTS

Look at what’s new from Bakor, Canada’s leader in roofing, waterproofing and air barrier systems.

We can show you how to increase profit performance and customer satisfaction plus build your contractor business with our quality programmes for roof repair, waterproofing and driveway maintenance.
Visit www.bakor.com to find out more or call Kim Whitehouse 1-800-387-9598, ext. 227.

**********************************************************************************

 

SERVICES OFFERED

YOU CAN’T SELL WHAT YOU DON’T KNOW!

NORAL INSTORE:
We train sales associates to understand
your products. Because in retail,
KNOWLEDGE IS SALES!

Visit http://www.noralmarketing.com
or call Al Vanderveen at 519-439-6800 ext. 201


**********************************************************************************
SELL YOUR COMPANY – OR BUY ONE – WITH HARDLINES CLASSIFIEDS!
DO YOUR EXECUTIVE SEARCH, FIND NEW LINES OR GET NEW REPS IN THE HARDLINES MARKETPLACE.

ONLY $18 PER LINE FOR THREE WEEKS IN THE CLASSIFIEDS, OR ASK FOR THE NEW PRODUCT SPECIAL RATES!
TO PLACE YOUR AD, CALL US AT 416-489-3396 OR
EMAIL: bev@hardlines.ca

Hardlines is published weekly (except monthly in December and August)
by McLARNEYCOM
542 Mount Pleasant Rd., Suite 302, Toronto, Ontario, Canada M4S 2M7
© 2003 by Michael McLarney.
HARDLINES™ the electronic newsletter hardlines.ca
Phone: 416.489.3396; Fax: 416.489.6154
Michael McLarney, Editor & Publisher: mike@hardlines.ca
Beverly Allen, Marketing Manager: bev@hardlines.ca
Nancy Wright, Circulation Manager: nancy@hardlines.ca
______________________________________________
THE HARDLINES “FAIR PLAY” POLICY:
Reproduction in whole or in part is very uncool and strictly forbidden and really and truly against the law. So please, play fair! Call for information on multiple subscriptions or a site license for your company. We do want as many people as possible to read Hardlines each week – but let us handle your internal routing from this end!
______________________________________________
Subscription: $199+$13.93 GST = $212.93 per year (GST #13987 0398 RT). Secondary subscriptions at the same office are only $34 + $2.38 GST = $36.38. Ask about our reduced rate for branch offices. You can pay online by VISA at our secure website or send us money. Please make cheque payable to McLarneyCom.

s

Feb3_03

 

  vol. ix, 5 February 3, 2003

* Rona, Sodisco-Howden and Richelieu earn Newsmaker Awards
* Home Depot Canada expects continued growth as U.S. parent refocuses
* TSC extends Villager hardware experiment with Castle dealer
* Rona’s injunction against Matco Ravary sale gets turned down
* Home Depot combines two more divisions

“Against stupidity the gods themselves struggle in vain.”
— Friedrich von Schiller (1759-1805)
OUR AWARDS BREAKFAST WAS A BLAST!
More than 250 people gathered on Sunday morning for the first-ever Industry Awards Breakfast, presented jointly by Hardware Merchandising and Hardlines. Special thanks to our sponsors, who really came through for us!:

· 3M
· JDA Software
· Zircon
· Sterling Commerce
· Dimensions Retail Systems
· IKO
· CGC
RONA, RICHELIEU, SODISCO-HOWDEN
GARNER NEWSMAKER AWARD
Toronto, ON — Two of Canada’s leading retail home improvement companies have earned the Hardlines Newsmaker of the Year Award, presented Sunday at the Sheraton Centre Hotel. Sodisco-Howden Group Inc. and Rona Inc. were both recognized in the retail category, which awards companies that have had the most impact on the hardware/home improvement industry over the past year.

In the same ceremony, Montréal-based Richelieu Hardware Ltd. won the Vendor Newsmaker Award.

“Each of these companies has made a huge impact on the retail landscape over the past year,” said Michael McLarney, editor and publisher of Hardlines. “Rona made headlines across the country for the bold launch of its IPO when other companies were pulling back. The aggressive consolidation efforts of Sodisco-Howden Group have changed indelibly the character of hardlines distribution in Canada. Richelieu has sustained rapid growth while maintaining the infrastructure to deliver superior products and services.”

In February, Sodisco-Howden acquired the hardware and building materials assets of Marchands Unis Inc., potentially increasing its annual revenues by 25% and making it the strategic partner of choice for an increasing number of independent retailers. But that was only the beginning of a year in the headlines.

In June, Sodisco-Howden announced a partnership with Aeroplan, becoming the first retailer to reward Aeroplan Miles for home improvement purchases. Then in October, the company announced that it would purchase all shares of Ace Hardware Canada Ltd. The purchase of Ace is pending regulatory clearance and is expected to close in the first quarter of 2003.

Rona began the year by creating more than 1,200 new jobs and announcing that 2001 had been a record year, with a 36.8% increase in net income. By the end of its second quarter in 2002, Rona boasted a record performance, increasing its net earnings by a whopping 113.1%.

Rona’s staggering growth continued, and by the end of the year, Rona Inc. was officially welcomed into the Toronto Stock Exchange.

Richelieu began the year with its 27th consecutive quarter of growth. First-quarter sales were up by 15% from the same period in 2001. Richelieu’s exceptional growth continued throughout 2002, and in September, the company made its latest acquisition, 75% of Menuiserie des Pins Ltée, a Québec manufacturer and distributor of products for window and door manufacturers.

“Our Vendor Award winner, Richelieu Hardware, has been a key consolidator in the hardware industry,” said McLarney. “At the same time, it has proven itself an innovator in both products and merchandising for home improvement retailers.”

 

HOME DEPOT CANADA OUTPERFORMS OTHER DIVISIONS

Toronto, ON – Even as Home Depot in the U.S. battles bad press and worsening stock prices, the Canadian division, now one of only six in North America, shows no signs of letting up. After opening 14 stores in 2002, another 14 are planned for this year. Although, says Canadian president Annette Verschuren, her CEO is pushing for even more. “Bob Nardelli wants me to open more,” she says. “I’ll see if I can get [a 15th store] opened this year.”

Nardelli has already announced Home Depot will open 200 stores this year. That’s the same number it opened last year, down from the highs of the late ’90s, when a new store was opening, on average, every 36 hours and the stock split five times over the last decade. Nardelli is relying on much of that expansion from its international divisions, including Canada.

In fact, the Canadian division leads the pack. “Our sales performance still exceeds that of the whole company,” Verschuren says. While Nardelli expects less than 10% growth company wide, Verschuren is confident Canadian growth will stay in the mid to high double digits in the year ahead.

A number of factors are driving the sustained growth north of the border. Verschuren’s team faces a less mature big box market than in the U.S. In addition, there’s a lack of aggressive expansion by competitors like Lowe’s stateside. While Rona is bent on expansion, its big box plans are not as ambitious as Home Depot’s, and Réno-Dépôt is keeping quiet about its plans for at least a couple of more weeks (we’ll keep you posted—MM).

But Verschuren also knows that not all of her new stores will necessarily be as big as their predecessors. Home Depot Canada is actively developing store footprints up to 20% smaller than the standard 135,000-sq.ft. size. It’s also looking for inner city sites to develop what Verschuren calls “Home Depot light” stores. Called “urban neighbourhood” stores in the U.S., where pilot sites have been erected in Chicago and Brooklyn, they weigh in at no more than 65,000 sq.ft.

While she’s alluded to an urban store in Toronto’s West end, to relieve pressure on the Stockyards store at St. Clair and Keele, the first confirmed urban location will be in Vancouver’s Park Royal shopping complex in North Vancouver. In fact, says Verschuren, that city can accommodate another four Home Depot stores.

TSC’S BOUTIQUE HARDWARE CONCEPT GETS PASSING GRADE
London, ON – An experiment in hardlines merchandising begun last year in the town of Forest, ON has so far proven a success for both the supplier and the building centre that’s hosting the program.

Prout’s Castle Building Centre houses a 6,000-sq.ft. store-within-a-store, supplied and merchandised by TSC Stores Ltd. Called TSC Villager, the section carries a selection of farm and hardware products, providing add-on sales for Prout’s traditional LBM trade, while carving out a new niche for the 21-store TSC chain.

Nor has the quiet experiment gone unnoticed. “We’ve had a lot of interest in this concept, from quite far afield,” says Roy Carter, president of TSC. “From the U.S. and from local operators, too.”

The Villager program has been in place for just one year. However, both companies have enough confidence in the concept that they’ve extended their operating agreement for another two years.

NOTED…
The BSDA of B.C. has moved Westcoast 2003, its trade show and convention, to the Vancouver Conference and Exhibition Centre in downtown Vancouver. The event, March 13-14, 2003, will use the Delta Pinnacle as its convention hotel. For more information, contact: 604-513-2205.
OVERHEARD…
“This is absolutely the best buying show in Canada – certainly from the building supply side.” – Dane Sutherland, region general manager, Western Canada for Weyerhaeuser Building Materials, on the value of the WRLA’s 10th annual Prairie Showcase, held recently in Saskatoon.
 

 

COMPANY 52-WEEK HIGH 52-WEEK LOW CLOSE THURS.AM.
Canadian Tire 33.65 23.96 29.08
Canfor 11.70 6.83 9.24
Costco 46.90 27.09 29.32
Emco 14.23 6.65 13.85
Goodfellow 13.99 9.00 11.00
Home Depot 52.60 20.38 20.97
Hudson’s Bay 15.55 5.87 8.63
Lowe’s Cos. 49.99 32.50 34.62
Rona Inc. 14.75 12.95 12.75
Sears Canada 25.10 15.15 17.99
Sodisco-Howden 2.20 1.06 1.55
Taiga Forest 7.00 4.95 6.70
Wal-Mart 63.94 43.72 48.10
West Fraser 44.42 28.90 36.03
COMPANIES IN THE NEWS
The Quebec Superior Court has refused an injunction application by Rona Inc. against the sale of one of its member companies to competitor Le Groupe BMR. The Rona injunction sought to require Matco Ravary to obtain two-thirds of its shareholders to ratify the BMR offer. Rona effectively owns 30% of Matco Ravary shares. Rona CEO Robert Dutton expressed concern that once the sale to BMR is concluded Matco Ravary “will become nothing but a holding company, with no stores and no products.”

Home Depot Canada has registered in the province of Prince Edward Island. The registration is standard procedure for any company intending to do business there. Annette Verschuren, president of Home Depot Canada, once told this Editor that Charlottetown is a city she’s considering. Over the Christmas holidays, the retailer also had pollsters evaluating customer habits at its store at Highway #7 and Yonge Street in Thornhill, just north of Toronto. Appears a store at Bayview and Elgin Mills is under consideration to tap into the lucrative community of Aurora, north of there. In the West, Prince George, BC is slated to get a Home Depot, probably a smaller store. We’ll keep you posted…

A.E. Hickman Co. Ltd., which sold off its three building centres to Chester Dawe Ltd. in June 2001, is being sued by John Deere Ltd. for more than $2 million owed to the tractor manufacturer by bankrupt Hickman Equipment Ltd. According to the St. John’s Telegram, Hickman had guaranteed all debts to John Deere back in 1985. The suit applies to purchases of heavy equipment, as well as to amounts owing under a lease/finance agreement with Hickman Equipment.

TSC Stores Ltd. has relocated its head office in London, ON. The new address is: 1950 Oxford St. E., London, ON N5V 2Z8. Phone stays the same (519-453-5270). The warehousing, from two facilities at the old Industrial Rd. address, is expected to begin consolidation into the new location in about three months.

Weyerhaeuser‘s Saskatchewan forestlands operations have been certified to meet the Canadian Standards Association‘s standard for sustainable forest management. The CSA Z809 standard covers 4.9 million hectares (12.1 million acres) of forest in the Prince Albert and Pasquia Porcupine Forest Management Areas.

In its continued effort to centralize its operations, Home Depot has announced it will roll its New England division, which includes stores from New York to Maine, into the Atlanta-based Eastern Division. The Eastern Division will be expanded accordingly to support 600-plus stores. The consolidation will take place over the next 60 days, leaving the company with six divisions, down from nine when Bob Nardelli took over the company two years ago.

Home Depot is about to begin construction of a new western distribution centre in Stockton, CA, according to a report in Home Channel News. The 756,000-square-foot facility will cost an estimated US$27 million, and is expected to be finished by August. The new warehouse will serve Home Depot stores in Northern California.

Selectone Paint Ltd. has partnered with specialty paint producer Devine Color, a new premium paint from Oregon, to handle the manufacturing and distribution of the line in Canada. The launch, at this year’s Canadian Hardware and Building Materials Show in Toronto, features a selected palette of 115 colours developed by the line’s innovator, Gretchen Schauffler.

Sinclair-Erie Ltd., one of the existing supplier partners of Waterloo, ON-based Supplierpipeline Inc. has purchased the assets of Erie, a manufacturer of wheelbarrows and contractor tools. This follows the addition last Fall of a new Supplierpipeline stocking warehouse in Mississauga, ON.

Kmart Corp. has received judicial approval to close 316 stores. The judge overseeing the ailing retailer’s bankruptcy proceedings granted final approval for the closure of 316 stores and gave permission to proceed with a US$2 billion exit financing package. The sell off should leave Kmart with about 1,500 stores, compared with about 2,200 before it went into bankruptcy one year ago.

PEOPLE ON THE MOVE
Chris Henwood, formerly senior buyer for paint & home decor products at Ace Hardware Canada, is now sales manager for Prosel Marketing. (416-661-1414)

Robert Niblock has been promoted to president of Lowe’s Cos. Niblock joined Lowe’s in 1993 and currently serves as executive vice-president and CFO. In his new role, he will be responsible for store operations, merchandising, logistics and distribution, reporting to chairman and CEO Robert Tillman Larry Stone, executive vice-president operations, has been promoted to senior executive vice-president operations … Dale Pond has been promoted to the position of senior executive vice president merchandising. He was formerly executive vice-president merchandising. (1-800-445-6937)

MARKET INDICATORS
The housing boom of the past year will continue to spur more borrowing, with the residential mortgage market in 2003 expected to surpass $517 billion in mortgage credit. According to the latest issue of CMHC’s Mortgage Market Trends. Continued economic growth, job creation and low mortgage rates are among the reasons demand will stay high for home ownership in new and resale housing markets.

The monthly growth rate of Canada’s composite leading indicator rose to 0.4% in December. This upturn was led by the firming of the stock market, as well as strong domestic demand. Two components fell, four were unchanged and four rose. Services employment was up 0.7%, while durable goods, especially furniture and appliances, continued to increase gradually, with housing remaining strong.

****HARDLINES MARKETPLACE****
Check out Hardlines Classifieds on the web:
https://hardlines.ca/html/classifieds_new.asp


HELP WANTED

KEY ACCOUNT MANAGER
Olympia Group USA is a leading worldwide manufacturer and importer of Hand Tools, Striking Tools, Lawn and Garden Tools, Automotive Tools and Abrasives, with offices all around the world. Its Canadian branch is expanding its sales team in the Quebec province.

We are looking for a Key Account Manager. This team player will report directly to the Vice-President of Sales and will represent Olympia Canada to large customers in Quebec. His/her key role will be to; develop and implement sales and marketing strategies to increase our customer base and increase product listings for his/her accounts; provide forecasts to our purchasing team, provide feedback, store shop and competitiveness report to our product development team, budget customers and give weekly call and project progress report.

Mandatory qualifications and experience:
You must have a minimum of 5 years in key account representation, in the retail hardware industry, with proven track record. Strong analytical skills, highly develop communication and inter-relations skills and excellent in presentations and line review. Experience in merchandising is a must. The candidate must be bilingual written and spoken, computer literate; Excel, Word, Outlook, willing to travel, have a car with valid drivers license.

We thank in advance all candidates and wish to inform that we will contact only the individuals retained for an interview. Please submit a resume by email, stating qualifications and income expectations to sales@olympiagroup.qc.ca.

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KEY ACCOUNT EXECUTIVE
Our continued growth in the United States has opened up an opportunity for an energetic and self-motivated individual to join our sales team. We are looking for a Key Account Executive to help grow our business within our Tier 2 accounts in the USA and to assist in developing our secondary markets. Necessary qualifications: 3-5 years account management experience, highly developed interpersonal and communication skills, good analytical skills and experience with Mass Merchandise retailers is preferred. This is an intermediate position and the successful candidate will be working out of our world-wide headquarters in Woodbridge, Ontario.

Please submit a resumé by email or fax stating qualifications and income expectations to: Camillo Caperchione, Vice President Sales & Marketing, Better Living Products, Telephone: 905-264-7100 Fax: 905-264-3690 Email: camillo@dispenser.com

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REP/AGENCY WANTED

National Manufacturing & Distribution Company requires Sales & Marketing Organization to sell Lawn & Garden Product lines to Independent Dealers networks in Ontario. Reply in strictest confidence to: bev@hardlines.ca (put Box 327 in your subject line); or fax in strictest confidence c/o Box 327, 416-489-6154.

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EQUIPMENT FOR SALE

Totem Building Supplies has twelve Vidir 8-roll Carpet machines available at the outstanding price of $3000.00 Cdn. each F.O.B. Calgary. Totem also has four (Two Vidir and two Floormaster) 16-roll linoleum racks at the great price of $2000.00 Cdn. each F.O.B. Calgary. As well, Totem has four Vidir cutting beds at $2000.00 Cdn., each F.O.B. Calgary. If interested, please contact Ed Mah at edmah@totem.ab.ca or contact via telephone at:
403-247-5599.

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Visit http://www.noralmarketing.com
or call Al Vanderveen at 519-439-6800 ext. 201


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SELL YOUR COMPANY – OR BUY ONE – WITH HARDLINES CLASSIFIEDS!
DO YOUR EXECUTIVE SEARCH, FIND NEW LINES OR GET NEW REPS IN THE HARDLINES MARKETPLACE.

ONLY $18 PER LINE FOR THREE WEEKS IN THE CLASSIFIEDS, OR ASK FOR THE NEW PRODUCT SPECIAL RATES!
TO PLACE YOUR AD, CALL US AT 416-489-3396 OR
EMAIL: bev@hardlines.ca

Hardlines is published weekly (except monthly in December and August)
by McLARNEYCOM
542 Mount Pleasant Rd., Suite 302, Toronto, Ontario, Canada M4S 2M7
© 2003 by Michael McLarney.
HARDLINES™ the electronic newsletter hardlines.ca
Phone: 416.489.3396; Fax: 416.489.6154
Michael McLarney, Editor & Publisher: mike@hardlines.ca
Beverly Allen, Marketing Manager: bev@hardlines.ca
Nancy Wright, Circulation Manager: nancy@hardlines.ca
______________________________________________
THE HARDLINES “FAIR PLAY” POLICY:
Reproduction in whole or in part is very uncool and strictly forbidden and really and truly against the law. So please, play fair! Call for information on multiple subscriptions or a site license for your company. We do want as many people as possible to read Hardlines each week – but let us handle your internal routing from this end!
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Jan27_03

 

  vol. ix, 4 January 27, 2003

* Expect record attendance at Industry Awards Breakfast
* Home Depot to focus on existing stores, staff training
* Sodisco-Howden evaluates banner offerings
* Reliance gears up for inaugural year
* Rona debuts at Saskatoon show
* CHS enhancements make show a buying proposition

“Nobody ever forgets where he buried a hatchet.”
— ‘Kin’ Hubbard (American journalist, 1868-1930)
BREAKFAST IS ON US AT CHS
I know, I know you can’t believe we’re putting on a breakfast at 7:30 on a Sunday morning. But faithful attendees from years past know our breakfast is absolutely the place to be to kick off the Canadian Hardware and Building Materials Show. More than 200 people have registered already!

This year it’s right in the Civic Ballroom of the Sheraton Centre Hotel, Toronto. We’ve joined with the folks at Hardware Merchandising to mount the First Ever Industry Awards Breakfast. This combined program guarantees a great wakeup for the CHS.

The Awards Breakfast is free to Hardlines subscribers, and to guests of Hardlines and Hardware Merchandising magazine (with some restrictions!). You must reserve your space, so please RSVP to Nancy at 416-489-3396; nancy@hardlines.ca . It’s filling up fast, so reserve now!

Special thanks to our sponsors:
· JDA Software
· Zircon
· Sterling Commerce
· Dimensions Retail Systems
· 3M

HARDWARE SHOW SPECIAL:
YOUR PRODUCTS & SERVICES ONLINE!
Advertise your products online and take advantage of our bonus circulation at CHS. Reach 2,000 more qualified readers at Canada’s premiere trade show! Be part of the excitement that is Hardlines. Contact Beverly Allen, Marketing Manager, for details: bev@hardlines.ca
SODISCO-HOWDEN GEARS UP TO HANDLE ACE BANNER

Montréal, QC Sodisco-Howden Group is actively promoting all its banners to customers and prospects. Ferplus and Batitout, the two banners picked up from Marchands Unis at the beginning of last year are in the mix, but Ace isn’t – yet. (The Competition Bureau is currently wading through Sodisco-Howden’s application. Despite the delay, the acquisition of Ace Hardware Canada is expected to close by the end of February.)

This, just three years after Sodisco-Howden made a big push to rationalize its banners. It went from five effectively to two. Pro is the flagship for both hardware and building centre dealers, while Do-it center remains the distributor’s specialty building centre banner, supported by about 70 dealers across the country. Jos Wintermans, CEO of Sodisco-Howden Group, insists the Do-it banner will get continued support, especially in light of the fact these dealers, typically larger yards, provide big volumes for Sodisco-Howden.

However, Do-it, which is managed out Sodisco-Howden’s London, ON division, D.H. Howden, is not being developed very aggressively. In fact, Do-it’s point man, Ernie Bruce, left the company last summer.

Ferplus, on the other hand, is suitable for smaller hardware stores. The program comes without the added costs of full flyer programs . “It’s suitable for the independent who wants to remain independent and choose the assortment of programs that’s best for them,” says Celine Gamache, vice-president marketing for Sodisco-Howden.

Like Do-it center, Batitout remains a viable option for building centre dealers.

“They’re well known banners, so we’ll continue to support them,” says Gamache.

RELIANCE FINE TUNES IN FIRST WEEKS
Winnipeg & Mississauga Like any big family, the Reliance Buying Group has found that communication is the key to getting along. Since its official kickoff at the beginning of this year, the amalgamation of two collective buying groups, comprising seven separate organizations, has been “generally well received by suppliers, who are our most important constituents,” says Brian Kusisto, president of Sexton Group.

The member groups are busy communicating the philosophy and benefits of the alliance to individual dealers, as well. Sexton, for one, has been holding meetings that include reviewing the key commodities suppliers being targetted under the new deal. “It’s an opportunity for us to get some feedback on issues dealers are facing, especially with some of these suppliers.”

Negotiations with Reliance also give suppliers a point of entry with individual member groups for additional sales and programs. The other members are Castle Building Centres, Federated Co-operatives, Coopérative Fédérée de Québec, Torbsa, Delroc Industries and Irly Distributors.

“Suppliers are recognizing up front that we’re in a different league now,” says Pro Wylie, president of Castle, “and some of them had to make adjustments in their pricing and rebates.” The combined retail sales of the group are expected to top $3 billion. Castle and Sexton make up Reliance’s two largest sources of building materials volume (Saskatoon-based Federated Co-op has greater sales overall, but these include petroleum, farm supplies and grocery).

HOME DEPOT FACES CHALLENGES
AS CANADIAN OPERATION GROWS
Atlanta, GA Bracing to transform from a young, growth company to a “mature, balanced” one, Home Depot faces sales growth at the end of the fiscal year that ends February 2, 2003 of about 10%, about half of what it’s used to. Although “disappointed personally” in the company’s financial performance, Home Depot CEO Bob Nardelli promised analysts at a meeting recently that the company intends to maintain growth plans, avoiding store closures or layoffs. Instead, it will launch a US$250 million program to remodel its aging stock of stores, improve product availability, and retrain staff to improve customer service.

While Home Depot’s store locations are feeling the effects of cannibalization in the U.S., the Canadian division remains strong, and Nardelli took time during the analysts’ meeting to praise the performance of Home Depot Canada, under its president, Annette Verschuren.

Home Depot expects to open 200 stores and add 40,000 associates in fiscal 2003, but plans for its high-end Expo Design Centers continue to be slowed. Expo was to be Home Depot’s bid for high-end renovation customers, but a faltering U.S. economy has slowed expansion plans. While Home Depot opened 11 new Expo Design Centers last year, it will open only two this year. Some of its 52 existing stores will be remodelled, as well. No Expo stores are planned for Canada in the near future.

REINVENTION IS HARDWARE SHOW MANDATE
TO ATTRACT BUYERS
Mississauga, ONThis year’s Canadian Hardware and Building Materials Show has introduced more than 20 changes, everything from booth sales and events on the show floor to turnover in show staff (see People on the move). The enhancements were introduced to shore up booth traffic and provide incentives to attract more exhibitors. The show has placed special emphasis on buying, so more than 100 exhibitors have agreed to offer “hot buys”, “show-only” specials, volume discounts, terms, bonus product and other financial incentives.

Programs for this year include: a garage sale to let exhibitors sell discontinued items and clear outs; a $50 early bird discount on booths; Auto Focus pavilion featuring the latest automotive aftermarket products. At a breakfast session for sales agents on February 3, agents and reps will receive tips on getting the most out of their agreements with their principals. First-time exhibitors will get showcased, as well, letting buyers zero in on new ideas all in one area.

“We are extremely excited by the positive changes we have made for the 2003 edition of CHS,” says Maura Bella, CHS director. “The success of CHS depends on our ability to adapt to the changes taking place within the industry.”

CHS 2003 takes place February 2-4 at the National Trade Centre on Toronto’s Canadian National Exhibition grounds.

OVERHEARD…
“Wow!” — Judy Huston, outgoing executive director of the Western Retail Lumbermens Association, during a tribute made to her at the WRLA’s Gala during the Prairie Showcase last week.
 

 

COMPANY 52-WEEK HIGH 52-WEEK LOW FRIDAY
Canadian Tire 33.65 23.96 30.00
Canfor 11.70 6.83 9.25
Costco 46.90 27.09 28.90
Emco 14.23 6.50 13.80
Goodfellow 13.99 9.00 11.00
Home Depot 52.60 21.06 21.26
Hudson’s Bay 15.55 5.87 9.36
Lowe’s Cos. 49.99 32.50 34.12
Rona Inc. 14.75 13.25 13.35
Sears Canada 25.10 15.15 18.00
Sodisco-Howden 2.20 1.06 1.59
Taiga Forest 7.00 4.90 6.74
Wal-Mart 63.94 43.72 47.30
West Fraser 44.42 28.90 36.00
COMPANIES IN THE NEWS

Rona Inc.
exhibited for the first time in Saskatoon last week at the Prairie Showcase. The company has stated many times its desire to develop its dealer base in the West. Claude Bernier (r), executive vice-president of Rona’s traditional stores, was present with Rona’s store development team of John Longo (l) and Al Holton (centre). Rona started exhibiting last year at the Atlantic Building Supply Dealers Show in Moncton, NB.

Hurt by US$26 million in countervailing duties, and the cost of integrating Willamette Industries, Weyerhaeuser reported 2002 net earnings of US$241 million on net sales of US$18.5 billion. This compares with net earnings of US$354 million on net sales of US$14.5 billion for 2001.

Tembec‘s consolidated gross sales for the first quarter reached $840.8 million, up from $792.6 million a year earlier. The company generated a net loss of $41.8 million, compared with a net loss of $44.7 million at the end of the first quarter a year earlier. EBITDA totalled $18.2 million, down from $60.1 million.

Do it Best Corp. is hosting 35 Executive Retail Symposiums across the U.S. next month. The aim of the program is to provide member-retailers with business management tools to ensure longterm success. Topics will include increasing profitability, succession planning and the benefits of the latest technology.

Leviton Manufacturing has acquired OnQ Technologies Inc., a supplier of structured wiring and home networking technology. The purchase is part of Leviton’s growth as a supplier of home networking and residential products. OnQ will be joined with Leviton Integrated Networks, the company’s existing structured wiring division, creating Leviton OnQ.

Canadian softwood timber producers are claiming a victory over the latest favourable ruling by the World Trade Organization. The B.C. Lumber Trade Council, which represents companies responsible for almost half of Canada’s softwood lumber shipments to the U.S., is welcoming the WTO Appellate Body’s ruling on the so-called Byrd Amendment, which had the U.S. giving money to U.S. companies deemed to have been hurt by Canadian softwood lumber.

PEOPLE ON THE MOVE
Mark Henderson, chairman and CEO of Jeld-Wen of Canada, announced his retirement plans last week. He will step down effective March 31, 2003. In 1970, Henderson joined G. Henderson Distributors, the wholesale building materials distribution company started by his father a decade earlier. In 1997, Jeld-Wen acquired 50% of Henderson’s business, and a year later acquired the other 50%. During the six years with Jeld-Wen, Henderson managed the company’s Canadian strategy, including the integration of its Canadian manufacturing and distribution operations – a business model Jeld-Wen has since chosen for its operations world-wide. (204-694-6012)

Linda Nodello, the ebullient marketing director of the Canadian Hardware and Building Materials Show, departed last week, just two weeks before the show itself. Nodello had spent 13 years in the employ of the show’s owner, the Canadian Retail Hardware Association. Nodello is the last of the old guard to change; a new sales team spearheaded by Lynn Cronin was put in place over the past two years and show manager Joe Edwards, absent after a lengthy sick leave, was replaced recently by Maura Bella as CHS director. No replacement has been named for Nodello. (905-821-3470)

MARKET INDICATORS
Retail sales declined 0.6% in November to $25.8 billion, following a 1.6% gain in October. Automobile and clothing purchases declined in November, after a spending spree in the previous month. Excluding auto sales, retail sales remained flat in November (+0.1%), after advancing rapidly in October (+1.4%). Despite little growth since the start of 2002, the level of consumer spending in retail stores was exceptionally strong in the first 11 months of the year, rising 2.2% from January to November.

The Consumer Price Index increased by 3.9% in December 2002 over December 2001. The increase in inflation was less pronounced than November’s 4.3% increase. However, that was due mostly to a drop in the Ontario electricity index.

Spurred by low interest rates, U.S. housing starts were up 5% in December, says the Commerce Department. For the year, work was started on 1.70 million homes and apartments, up 6.4% from 2001, ending the best year for new housing since 1986.

****HARDLINES MARKETPLACE****
Check out Hardlines Classifieds on the web:
https://hardlines.ca/html/classifieds_new.asp


HELP WANTED

KEY ACCOUNT MANAGER
Olympia Group USA is a leading worldwide manufacturer and importer of Hand Tools, Striking Tools, Lawn and Garden Tools, Automotive Tools and Abrasives, with offices all around the world. Its Canadian branch is expanding its sales team in the Quebec province.

We are looking for a Key Account Manager. This team player will report directly to the Vice-President of Sales and will represent Olympia Canada to large customers in Quebec. His/her key role will be to; develop and implement sales and marketing strategies to increase our customer base and increase product listings for his/her accounts; provide forecasts to our purchasing team, provide feedback, store shop and competitiveness report to our product development team, budget customers and give weekly call and project progress report.

Mandatory qualifications and experience:
You must have a minimum of 5 years in key account representation, in the retail hardware industry, with proven track record. Strong analytical skills, highly develop communication and inter-relations skills and excellent in presentations and line review. Experience in merchandising is a must. The candidate must be bilingual written and spoken, computer literate; Excel, Word, Outlook, willing to travel, have a car with valid drivers license.

We thank in advance all candidates and wish to inform that we will contact only the individuals retained for an interview. Please submit a resume by email, stating qualifications and income expectations to sales@olympiagroup.qc.ca.

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ITW Paslode is a world leader in the manufacturing and distribution of power nailing equipment & tools for the construction and industrial sectors in Canada. We are seeking a dynamic professional to join our Residential Business Unit.

PRODUCT/MARKETING MANAGER
In this key role your responsibility will be to develop & implement short-term and long-term marketing strategies for our Paslode product line of power nailing products sold through industrial, dealer and distribution channels. Using a trade focus approach you will work closely within a team based environment that includes a sales team and sales management to develop & launch new product & service packages and create brand awareness to identified trades in specific geographic areas. Additionally, you will coordinate, monitor and manage all promotions, advertising, trade shows and merchandising activities for this product line.

Your qualifications will include a degree with a major in Marketing combined with 3 –5 years marketing management experience in the retail sector. A background in brand management & strategic planning/execution is preferred. Above average communication, presentation and inter-personal skills is also required.
Join an industry leader that offers a challenging career, competitive salary, & a comprehensive benefits program. Please reply in confidence to: Human Resource Manager, ITW Construction Products, e-mail:
resume@itwconstruction.ca or fax: 416-750-9601.

For further information on our company please look us up on the web www.itwconstruction.ca or the Corporate website www.itw.com . We wish to thank all applicants for their interest, however, only those selected for an interview will be contacted.

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REP/AGENCY WANTED

National Manufacturing & Distribution Company requires Sales & Marketing Organization to sell Lawn & Garden Product lines to Independent Dealers networks in Ontario. Reply in strictest confidence to: bev@hardlines.ca (put Box 327 in your subject line); or fax in strictest confidence c/o Box 327, 416-489-6154.

***********************************************************************************
EQUIPMENT FOR SALE

Totem Building Supplies has twelve Vidir 8-roll Carpet machines available at the outstanding price of $3000.00 Cdn. each F.O.B. Calgary. Totem also has four (Two Vidir and two Floormaster) 16-roll linoleum racks at the great price of $2000.00 Cdn. each F.O.B. Calgary. As well, Totem has four Vidir cutting beds at $2000.00 Cdn., each F.O.B. Calgary. If interested, please contact Ed Mah at edmah@totem.ab.ca or contact via telephone at:
403-247-5599.

*********************************************************************************** 

NEW PRODUCTS

Look at what’s new from Bakor, Canada’s leader in roofing, waterproofing and air barrier systems.

We can show you how to increase profit performance and customer satisfaction plus build your contractor business with our quality programmes for roof repair, waterproofing and driveway maintenance.
Visit www.bakor.com to find out more or call Kim Whitehouse 1-800-387-9598, ext. 227.

**********************************************************************************

 

SERVICES OFFERED

NORAL INSTORE
:

Don’t leave your products’ display management
to chance! Let Noral Instore take care
of your instore merchandising.

Visit http://www.noralmarketing.com
or call Al Vanderveen at 519-439-6800 ext. 201


**********************************************************************************
SELL YOUR COMPANY – OR BUY ONE – WITH HARDLINES CLASSIFIEDS!
DO YOUR EXECUTIVE SEARCH, FIND NEW LINES OR GET NEW REPS IN THE HARDLINES MARKETPLACE.

ONLY $18 PER LINE FOR THREE WEEKS IN THE CLASSIFIEDS, OR ASK FOR THE NEW PRODUCT SPECIAL RATES!
TO PLACE YOUR AD, CALL US AT 416-489-3396 OR
EMAIL: bev@hardlines.ca

Hardlines is published weekly (except monthly in December and August)
by McLARNEYCOM
542 Mount Pleasant Rd., Suite 302, Toronto, Ontario, Canada M4S 2M7
© 2003 by Michael McLarney.
HARDLINES™ the electronic newsletter hardlines.ca
Phone: 416.489.3396; Fax: 416.489.6154
Michael McLarney, Editor & Publisher: mike@hardlines.ca
Beverly Allen, Marketing Manager: bev@hardlines.ca
Nancy Wright, Circulation Manager: nancy@hardlines.ca
______________________________________________
THE HARDLINES “FAIR PLAY” POLICY:
Reproduction in whole or in part is very uncool and strictly forbidden and really and truly against the law. So please, play fair! Call for information on multiple subscriptions or a site license for your company. We do want as many people as possible to read Hardlines each week – but let us handle your internal routing from this end!
______________________________________________
Subscription: $199+$13.93 GST = $212.93 per year (GST #13987 0398 RT). Secondary subscriptions at the same office are only $34 + $2.38 GST = $36.38. Ask about our reduced rate for branch offices. You can pay online by VISA at our secure website or send us money. Please make cheque payable to McLarneyCom.

Jan20_03

 

  vol. ix, 3 January 20, 2003

* Barrie Sali confirms retirement from Tim-BR-Marts
* Thorogood secures ownership of Totem
* New event at CHS will help agents
* Avril Lavigne rocks for Home Hardware
* Sears profits more than double in 2002

“Silence is one of the hardest arguments to refute.”
Josh Billings (American humorist, 1818-85)
DON’T MISS THE INCREDIBLE HARDLINES SHOW BREAKFAST!!!!
Join Hardlines and Hardware Merchandising for the First Ever Industry Awards Breakfast to kick off the Canadian Hardware and Building Materials Show. It’s on Sunday, February 2, 2003, from 7:30 a.m. to 9:00 a.m. at the Civic Ballroom, Sheraton Centre Hotel, Toronto.

This year, we’re combining the world famous Hardlines Industry Awards Breakfast with the Outstanding Retailer Awards. This combined program guarantees a great wakeup for the CHS.

The Awards Breakfast is free to Hardlines subscribers, and to guests of Hardlines and Hardware Merchandising magazine (with some restrictions!). You must reserve your space, so please RSVP to Nancy at 416-489-3396; nancy@hardlines.ca . Remember, the Hardlines Show Breakfast is held exclusively for Hardlines subscribers and guests, so be sure and join us!

Special thanks to our sponsors:
· JDA Software
· Zircon
· Sterling Commerce
· Dimensions Retail Systems
· 3M

HARDWARE SHOW SPECIAL:
YOUR PRODUCTS & SERVICES ONLINE!
Advertise your products online and take advantage of our bonus circulation at CHS. Reach 2,000 more qualified readers at Canada’s premiere trade show! Be part of the excitement that is Hardlines. Contact Beverly Allen, Marketing Manager, for details: bev@hardlines.ca
BARRIE SALI WON’T RENEW HIS TIM-BR-MARTS CONTRACT

Vancouver, BC — After 33 years at the helm of the West’s largest buying group, Barrie Sali has confirmed he will step down at the end of his current contract with Tim-BR-Marts Ltd. at the end of December 2003.

Sali called a meeting of his dealers in Saskatoon just prior to the WRLA Prairie Showcase to advise them of his decision, which he announced internally on January 11.

Sali led Tim-BR-Marts since its early years as a group with 22 stores in Western Canada. At the time, he said he could take the group to $100 million in sales within a decade. Today, sales through its 185 member stores surpass $1 billion annually.

Known at times as the toughest buyer in Canada and a man many loved to hate, he was in fact fiercely loyal to his dealers (referring to them as “my guys”) and to key suppliers, as well as a devoted family man.

Over the past two years, Sali has steered the group through a turbulent time. the historically stable group saw the defection of some of its key members to ILDC. However, Tim-BR-Marts dealers have given Sali overwhelming support right up to the end. The group has managed to maintain its status as one of the country’s top buying groups, adding new volumes from the growth of members such as McDiarmid Lumber and Slegg Lumber, and through the expansion of its drywall supply business.

TOTEM HEAD MAKES OWNERSHIP CHANGES
Calgary, AB — Changes at Totem Building Supplies Ltd. have placed the company’s ownership firmly in the hands of its president, Jim Thorogood. “Three minority partners have decided to retire in the near future, and we were reviewing our succession planning for the company, so basically, we bought ’em all out,” says Thorogood (using the royal “we”).

Three brothers have sold off their shares. Dave Thorogood will leave as manager of the Midnapore store in Calgary. Doug Thorogood was formerly Totem’s buyer for flooring, carpet, furniture and storage. He’ll be replaced by Jim’s nephew, Rob Thorogood, who comes over from a manager’s role at the Forest Lawn store in Calgary. Dick Thorogood was vice-president, operations. He’ll be replaced by Jim’s son Ryan Thorogood, who was formerly buyer for doors and mouldings.

Colin Robertson, Totem’s vice-president, marketing, has also sold off his interest in the company. However, he’ll continue on for two more years. He’s been with Totem since it started in 1970.

Besides his duties as head of the company, Jim Thorogood will keep his hand in the buying side as buyer for lumber and plywood, assisted by Jackie Gorlick. “I do it more because I enjoy doing it,” he notes.

“It was tough one for everybody,” says Thorogood of the exit of so many seasoned members of the team. “But we’re fortunate to have some young, capable people to fill the roles.”

Totem has been steadily growing in the Alberta market, despite the plethora of big box competitors, especially in Edmonton and Calgary. The chain’s 14th retail store (it also has a contractor yard) will open by this Fall in St. Albert, just outside Edmonton.

How many more stores does Totem intend to open? “I don’t know that there is a magic number,” says Thorogood. “The economy is very, very good, but we have to make the money to buy each one.” He adds that sales in 2002 grew from about $180 million to “well over $200 million.”

Meanwhile, the upgrading of existing stores is ongoing. A major renovation was made in Edmonton, including an addition that took that site from 20,000 to 36,000 sq.ft., while an expansion of the Grande Prairie store is currently under way.

SALES AGENTS CAN GET LEGAL TIPS AT CHS
Mississauga, ON —The latest addition to the upcoming Canadian Hardware and Building Materials Show is a breakfast seminar on legal issues for sales agents. The presentation, entitled “What’s a sales rep agreement and why it matters – the legal perspective,” will be given by Bill Sirdevan, a lawyer with connections to the Manufacturers Agents National Association in the U.S.

Close to 600 sales agents attended the show last year, spurring show officials to develop a program catering to them specifically. Following the seminar, Serdivan will be available for individual, 15-minute consultation sessions to any agents who wish to discuss legal issues confidentially. The breakfast seminar will be held on the last day of the show, February 4, at 7:30 a.m. in Room 107 of the National Trade Centre in Toronto. Tickets are $45 each.

To register for the seminar and breakfast, contact Shona Paterson: 905-821-3470; spaterson@crha.com.

NOTED…
Don’t miss Practical World 2003, the Cologne International Hardware Fair/DIY’Tec. The 2003 show is March 9-12. For show information, contact Barbara Hills at 416-598-3343 or email colognet@idirect.com. To book your flight and hotel, call Carol-Ann Itel at Trade Show Travel, 1-877-873-7469 or email tradeshowtravel@shaw.ca . And new this year is the V.I.P Reader Trip— ask Carol-Ann!
 

 

COMPANY 52-WEEK HIGH 52-WEEK LOW NOON
FRIDAY
Canadian Tire 33.65 23.96 30.29
Canfor 11.70 6.83 9.76
Costco 46.90 27.09 30.70
Emco 14.23 6.50 13.05
Goodfellow 13.99 9.00 11.20
Home Depot 52.60 21.06 22.43
Hudson’s Bay 15.55 5.87 9.60
Lowe’s Cos. 49.99 32.50 36.70
Rona Inc. 14.75 13.25 14.00
Sears Canada 25.10 15.15 18.69
Sodisco-Howden 2.20 1.06 1.62
Taiga Forest 7.00 4.90 6.90
Wal-Mart 63.94 43.72 49.97
West Fraser 44.42 28.90 35.75
OVERHEARD…
“The big crisis in retail is finding good people — and as boomers start retiring the crisis will become worse. For many people, it’s the career of last choice.” — John Williams, retail analyst and principal of J.C. Williams Group. He spoke at the Hardlines Retail Strategies Symposium last Fall.
COMPANIES IN THE NEWS
Sears Canada reported 2002 earnings, excluding non-comparable items, were $138.7 million, up from $66.5 million a year earlier. Total sales for the year were $6.536 billion, down 2.8%. Merchandise sales decreased 2.4% and same-store sales decreased 4.3%. The company plans to achieve 2% same-store increases in 2003. In the U.S., Sears, Roebuck and Co. reported net income, excluding noncomparable items, of $1.6 billion.

Castle Building Centres Group Ltd. has added the following new members: AFAB Industries Inc., Rocanville, SK; Cape John Industries Ltd., La Scie, NF; Harwell Hesco Electrical Supply Co. Ltd., Toronto, ON; Strathmore Building Supplies, Strathmore, AB; North Cobalt Flea Market, North Cobalt, ON; Northland Lumber Ltd., Melfort, SK.

Randy Britton has established Randy Britton Sales and Marketing, representing West Bend as its sales agent in Canada. Britton was formerly with West Bend Canada as sales manager before the Canadian operation was closed. He’s on the lookout for additional lines. You can contact him at: 519-856-1031.

The Canadian Hardware and Housewares Manufacturers Association will feature the impressionist André-Philippe Gagnon as entertainment for the 2003 Industry Gala Night, Sunday, February 2, 2003 at the Royal York Hotel. The fund-raiser for Easter Seals is a key social event during the Canadian Hardware and Building Materials Show. For more info, call: 416-282-0022.

The research and technology environment of the University of Manitoba Smartpark has added its first tenant: ProfitMaster Canada. The new address is: 300-135 Innovation Dr., Winnipeg MB R3T 6A8; phone: 800-340-4492.

Kmart Corp. has confirmed it will close more 326 stores and lay off 37,000 across the U.S. Kmart filed for bankruptcy court protection a year ago, then closed 283 stores the time. The company had a profit of US$349 million in January, but same-store sales fell 5.7%.

Santa Fe Custom Shutters and Doors, New Mexico manufacturer, has been awarded US$12 million after Home Depot, its only customer, cut off orders, despite verbal reassurances to the contrary. The loss of business drove the supplier out of business. Home Depot says it does not intend to appeal.

PEOPLE ON THE MOVE
Colin Ramsden has joined The Winroc Corp. as sales manager for the B.C. Region. He comes over from CGC Inc. where he was director of sales. He will be headquartered in the Winroc’s Surrey branch location. (403-236-5383)

Bonni McChesney has left Coleman Powermate after four years to start McChesney Sales, a sales, warehousing and distribution company in Brantford, ON. (519-720-0745)

Mary Houston is now sales manager for Nielsen and Bainbridge in Markham, ON. The art and framing company supplies retail chains, OEM and independent frame shopgalleries. She was formerly with News Canada Marketing. (905-475-7511)

Brad Rossetto, formerly head of PPG Architectural Coatings Architectural Coatings Canada as architectural coatings director, has been made managing director, Asia Pacific, for the Transitions Optical division of PPG Industries, based in Australia … Todd Bourgon, formerly key account manager, has been promoted to regional sales manager for Architectural Coatings. (905-790-5335)Robert Fierheller remains team leader, dealer development for the Canadian Architectural Coatings Business. (905-790-5336)Jeff Duldhardt has joined as retail sales representative for Southwestern Ontario … James Dornn has joined on as area manager for Manitoba. (Main: 905-790-5349)

Reynold Hert has been named vice-president, Canadian Forestlands for Weyerhaeuser Co. He will manage Weyerhaeuser’s timberlands operations from the B.C. Interior to New Brunswick, reporting to Richard E. Hanson, executive vice-president, Timberlands and International … Paul Perkins will become vice-president, Policy and Planning for the Canadian operations. He will be responsible for strategic and geographic planning for all of Weyerhaeuser’s assets in Canada. (604-669-8714)

The Mibro Group has expanded it sales team: David Jones has been promoted to the position of director of national accounts. He was most recently national account manager … Larry Lucyshyn has been promoted to director of national accounts. He was most recently national account manager … Robert Sehn has joined Mibro as of director of regional accounts. Everybody reports to Stephen Jones, senior vice-president sales. (416-285-9000)

MARKET INDICATORS
The level of home resales in Canada hit a record high in 2002, while selling prices also reached new highs, says the Canadian Real Estate Association. In 2002, major market home sales were up 10.2% from last year’s record level. Calgary, Toronto, Hamilton, London, and Ottawa were among the cities that hit new highs. The average selling price for existing home sales in 2002 was up 9.8%.

Investment in non-residential building construction reached a record high in the fourth quarter, says Statistics Canada, fuelled by spending in the public sector. Overall, businesses and governments spent $6.4 billion, up 1.2% from the third quarter.

NOTED…
Home Hardware Stores has been getting calls for… T-shirts, ever since Canadian rocker Avril Lavigne wore a Home Hardware shirt while appearing on Saturday Night Live last week. The fashion statement was evidently an old team uniform sponsored by Napanee Home Hardware (Lavigne’s home town).

****HARDLINES MARKETPLACE****
Check out Hardlines Classifieds on the web:
https://hardlines.ca/html/classifieds_new.asp

EQUIPMENT FOR SALE

Totem Building Supplies has twelve Vidir 8-roll Carpet machines available at the outstanding price of $3000.00 Cdn. each F.O.B. Calgary. Totem also has four (Two Vidir and two Floormaster) 16-roll linoleum racks at the great price of $2000.00 Cdn. each F.O.B. Calgary. As well, Totem has four Vidir cutting beds at $2000.00 Cdn., each F.O.B. Calgary. If interested, please contact Ed Mah at edmah@totem.ab.ca or contact via telephone at:
403-247-5599.

***********************************************************************************
HELP WANTED

ITW Paslode is a world leader in the manufacturing and distribution of power nailing equipment & tools for the construction and industrial sectors in Canada. We are seeking a dynamic professional to join our Residential Business Unit.

PRODUCT/MARKETING MANAGER
In this key role your responsibility will be to develop & implement short-term and long-term marketing strategies for our Paslode product line of power nailing products sold through industrial, dealer and distribution channels. Using a trade focus approach you will work closely within a team based environment that includes a sales team and sales management to develop & launch new product & service packages and create brand awareness to identified trades in specific geographic areas. Additionally, you will coordinate, monitor and manage all promotions, advertising, trade shows and merchandising activities for this product line.

Your qualifications will include a degree with a major in Marketing combined with 3 –5 years marketing management experience in the retail sector. A background in brand management & strategic planning/execution is preferred. Above average communication, presentation and inter-personal skills is also required.
Join an industry leader that offers a challenging career, competitive salary, & a comprehensive benefits program. Please reply in confidence to: Human Resource Manager, ITW Construction Products, e-mail:
resume@itwconstruction.ca or fax: 416-750-9601.

For further information on our company please look us up on the web www.itwconstruction.ca or the Corporate website www.itw.com . We wish to thank all applicants for their interest, however, only those selected for an interview will be contacted.

***********************************************************************************

ONTARIO RETAIL ACCOUNT REPRESENTATIVE(commissioned sales)
The MIBRO Group, a leading North American supplier of Power Tool Accessories, Chain, Chain Accessories, and Lawn and Garden Products is expanding its Sales Team. We are looking for an enthusiastic & competitive “road warrior” to grow our non-key account business throughout Ontario.

Qualifications: Proven track record in sales to retail accounts, merchandising skills, a “road warrior” (extensive travel throughout the province) with a reliable vehicle & valid drivers license, and computer-literate.
Please submit a resumé by email stating qualifications and income expectations to esmith@mibro.com.

***********************************************************************************
NATIONAL ACCOUNT MANAGER
& MARKETING COORDINATOR
The Company: Maxtech Manufacturing, one of the fastest growing designers, manufacturers and distributors of hand and power tool accessories is looking for an account manager to grow our expanding Canadian and U.S. customer base. We have over 28 U.S. utility patents with many more pending. We offer a dynamic work environment, a solid customer base, and innovative products to sell. We are a multi industry, multi location privately held company based in Waterloo, Ontario.

At Maxtech: Strength through People, Diversity and Innovation. Visit us at our Web site: http://maxtech-mfg.com

We are recruiting for two positions:

NATIONAL ACCOUNT MANAGER
Represent Maxtech in sales presentations to a large customer base in N. America, extensive travel required. Work with Sales Agents to manage and direct their sales activities. Devise sales strategies for his/her accounts, plan product positioning and create promotional ideas to increase customer base and increase product penetration with existing customers. Provide inventory requirement forecasts to our purchasing team. Provide feedback about price competitiveness, competitor activity, and customer reaction to our product and its features. Budget sales by customer and sku annually and complete weekly customer activity/progress reports. Organize and attend trade shows.

Your Personal Tool Box will include:
-Demonstrated ability to grow sales in the DIY Hardware/Power Tool Accessory market with a keen sense of the market, US experience an asset. -Strong analytical skills. -Self Starter with good organizational and prioritisation skills. -Excellent Communications (written and oral) and Presentation skills, ability to recognize/identify customer needs and translate into product sales. -Degree /diploma in marketing or sales an asset.

MARKETING CO-ORDINATOR
As a key member of our sales and marketing team, you will work closely with the Director, Sales & Marketing, Marketing Communications Associate, National Account Managers, and others, to provide assistance, research, recommendations and in some cases be solely accountable for the marketing aspects of :
-New Product Development; -Competitor analysis; -P.O.P. Material; -Product Launch; -Catalogue Development; -Trade Show Co-ordination; -Customer Service/Support.

Your Personal toolbox will include:
Relevant post secondary education in marketing. Marketing degree or diploma preferred. Previous experience in the D.I.Y. hardware industry preferred. Demonstrated ability to apply program management skills to brings issues from the concept to fully implemented stage. Ability to think outside the box, and problem solve in a team setting. Effective communications skills to represent Maxtech to Customers. Self starter with ability to multi-task and prioritize. Proficient in standards Microsoft Office Products. Ability to occasionally travel and attend week-end and evening trade shows.

If you are interested in either of these opportunities, please forward your resume to: Director, Sales & Marketing, Maxtech Consumer Products Group, 600 Weber St. N, Waterloo, Ontario N2V 1K4; Fax: (519) 884-5327; Email: davem@maxtech-mfg.com (this is the preferred option, as a WORD attachment)

***********************************************************************************

TRADE MARKETING MANAGER
Our Toronto-based Client is seeking a Trade Marketing Manager to join their company, a consumer durables firm consistently #1 in their category and continuing to grow and dominate with high market share. As a key member of the senior management team, take true ownership of this function that reports directly to the Vice President, Sales & Marketing.

The successful candidate will have an immediate impact on the organization through their outstanding marketing, analysis and people management abilities. Regular involvement in product line extensions/reviews, packaging, pricing/margin management, seasonal promotions, POP development, and assisting the Field Sales Management team in applying fact-based selling.

REQUIREMENTS:* 7-10 Years experience in trade marketing/sales of consumer durables. * Enjoys working in a streamlined organization that has enjoyed spectacular growth and is poised to continue growing through market share and competitor acquisition. * Hands-on management by example; knows how to motivate direct reports and other work colleagues.* Business degree/diploma, bilingual advantageous.

Looking to help a company continue its marketing sophistication level? Please contact Wolf Gugler in complete confidence, quoting file # C-26. Wolf Gugler & Associates Limited. 1370 Don Mills Road, Suite 300, North York, Ontario M3B 3N7. Phone: 416-386-1719. Email: resumes@wolfgugler.com Web site: www.wolfgugler.com

***********************************************************************************

TERRITORY SALES MANAGER
Our continued growth in Canada has opened up an opportunity for an energetic and self-motivated individual to join our team. We are looking for a territory manager for Ontario and Quebec who will provide direction for our regional sales staff and help grow our business in lumber yard markets.

Qualifications: Minimum 5 years account management experience, highly developed interpersonal and communication skills, good analytical skills and experience with mass merchandise retailers. Must be bilingual and willing to travel.

This is a management position and this person will report to the Canadian Sales Manager.
Please submit a resumé by email or fax stating qualifications and income expectations to Mitten Vinyl Inc., c/o Human Resources to freddie@mittenvinyl.com; fax: 519-442-3214.

***********************************************************************************

PRODUCT MANAGER
The INNOVAK GROUP, a Canadian manufacturer and importer of hand tools and related products, is seeking to expand its marketing and sales team.

The successful candidate will have the responsibility of managing the key product lines of the company, with specific emphasis on new product development, introducing new products as well as merchandising the product line.

Working out of Montréal, the candidate must have 3 to 5 years of marketing background with specific experience in the retail hardware industry. Strong merchandising, analytical and computer skills are a definite asset.

Please reply in confidence by fax to 514-695-4997 [attention Director of Marketing] or via email to:
jbazar@innovak.com.

***********************************************************************************
KEY ACCOUNT EXECUTIVE
Our continued growth in the United States has opened up an opportunity for an energetic and self-motivated individual to join our sales team. We are looking for a Key Account Executive to help grow our business within our Tier 2 accounts in the USA and to assist in developing our secondary markets.

 

Necessary qualifications: 3-5 years account management experience, highly developed interpersonal and communication skills, good analytical skills and experience with Mass Merchandise retailers is preferred. This is an intermediate position and the successful candidate will be working out of our world-wide headquarters in Woodbridge, Ontario.

 

Please submit a resumé by email or fax stating qualifications and income expectations to: Camillo Caperchione, Vice President Sales & Marketing, Better Living Products, Telephone: 905-264-7100 Fax: 905-264-3690 Email: camillo@dispenser.com

*********************************************************************************** 

NEW PRODUCTS

Look at what’s new from Bakor, Canada’s leader in roofing, waterproofing and air barrier systems.

We can show you how to increase profit performance and customer satisfaction plus build your contractor business with our quality programmes for roof repair, waterproofing and driveway maintenance.
Visit www.bakor.com to find out more or call Kim Whitehouse 1-800-387-9598, ext. 227.

**********************************************************************************

 

SERVICES OFFERED

NORAL INSTORE
:

Don’t leave your products’ display management
to chance! Let Noral Instore take care
of your instore merchandising.

Visit http://www.noralmarketing.com
or call Al Vanderveen at 519-439-6800 ext. 201


**********************************************************************************
SELL YOUR COMPANY – OR BUY ONE – WITH HARDLINES CLASSIFIEDS!
DO YOUR EXECUTIVE SEARCH, FIND NEW LINES OR GET NEW REPS IN THE HARDLINES MARKETPLACE.

ONLY $18 PER LINE FOR THREE WEEKS IN THE CLASSIFIEDS, OR ASK FOR THE NEW PRODUCT SPECIAL RATES!
TO PLACE YOUR AD, CALL US AT 416-489-3396 OR
EMAIL: bev@hardlines.ca

Hardlines is published weekly (except monthly in December and August)
by McLARNEYCOM
542 Mount Pleasant Rd., Suite 302, Toronto, Ontario, Canada M4S 2M7
© 2003 by Michael McLarney.
HARDLINES™ the electronic newsletter hardlines.ca
Phone: 416.489.3396; Fax: 416.489.6154
Michael McLarney, Editor & Publisher: mike@hardlines.ca
Beverly Allen, Marketing Manager: bev@hardlines.ca
Nancy Wright, Circulation Manager: nancy@hardlines.ca
______________________________________________
THE HARDLINES “FAIR PLAY” POLICY:
Reproduction in whole or in part is very uncool and strictly forbidden and really and truly against the law. So please, play fair! Call for information on multiple subscriptions or a site license for your company. We do want as many people as possible to read Hardlines each week – but let us handle your internal routing from this end!
______________________________________________
Subscription: $199+$13.93 GST = $212.93 per year (GST #13987 0398 RT). Secondary subscriptions at the same office are only $34 + $2.38 GST = $36.38. Ask about our reduced rate for branch offices. You can pay online by VISA at our secure website or send us money. Please make cheque payable to McLarneyCom.

Jan13_03

 

  vol. ix, 2 January 13, 2003

* Rona serves injunction against BMR’s bid for Matco Ravary
* Kingfisher cuts German division loose
* TruServ buys up Growmark’s Consumers Division
* Contractor event at CHS will showcase power tools
* Home Depot Canada hires new marketing director
* U.S. construction is up again in November

“Whatever you think you can do or believe you can do, begin it.
Action has magic, grace, and power in it.” – Goethe
DON’T MISS THE INCREDIBLE HARDLINES SHOW BREAKFAST!!!!
Join Hardlines and Hardware Merchandising for the First Ever Industry Awards Breakfast to kick off the Canadian Hardware and Building Materials Show. It’s on Sunday, February 2, 2003, from 7:30 a.m. to 9:00 a.m. at the Civic Ballroom, Sheraton Centre Hotel, Toronto. This year, we’re combining the world famous Hardlines Industry Awards Breakfast with the Outstanding Retailer Awards. This combined program guarantees a great wakeup for the CHS.

The Awards Breakfast is free to Hardlines subscribers, and to guests of Hardlines and Hardware Merchandising magazine (with some restrictions!). You must reserve your space, so please RSVP to Nancy at 416-489-3396; nancy@hardlines.ca . Remember, the Hardlines Show Breakfast is held exclusively for Hardlines subscribers and guests, so be sure and join us!

HARDWARE SHOW SPECIAL:
YOUR PRODUCTS & SERVICES ONLINE!
Advertise your products online and take advantage of our bonus circulation at CHS. Reach 2,000 more qualified readers at Canada’s premiere trade show! Be part of the excitement that is Hardlines. Contact Beverly Allen, Marketing Manager, for details: bev@hardlines.ca
RÉNO-DÉPÔT STAYS PROFITABLE AMIDST KINGFISHER REVIEW

London, UK – Hammered by the ailing German economy, Kingfisher plc will close its six-store German subsidiary, Castorama Deutschland GmbH. The move is part of the Group’s review of its international home improvement operations. The closures will take place over the next eight months and affect 391 staff. The financial impact to Kingfisher will be an anticipated exceptional charge of around £35 million ($87.2 million).

Castorama established itself in Germany in 1990 and operates stores in Kamen, Koblenz, Wildau, Chemnitz, Castrop-Rauxel and Kassel. In recent years, the stores were enlarged and converted to big boxes under the Casto-Depot banner. Despite the repositioning, the chain is expected to incur a £5 million ($12.5 million) loss on sales of £40 million ($99.7 million) for the fiscal year ended February 1, 2003.

Réno-Dépôt, Castorama’s Canadian division, is part of Kingfisher’s review process, but a key criterion for consideration is each division’s profitability. “At this time, Réno-Dépôt is performing in line with our own expectations and generating a profit,” says Jonathan Miller, a spokesperson for Kingfisher in the U.K.

But other considerations include long-term prospects. “At the end of the day, the purpose of the review is to identify markets where we’ll get the greatest return on our investment,” Miller adds. “At the moment, we plan to complete our review by the end of this month, when any actions concerning a particular division will be announced.” In the meantime, it’s business as usual for Réno-Dépôt, which currently has 19 stores, and is expected within a few weeks to announce further openings in 2003.

RONA FILES INJUNCTION AGAINST BMR
St-Basile-le-Grand, QC – Matco Ravary Inc. has been served with an injuction by Rona Inc. to postpone the sale of the six-store chain to Le Groupe BMR. The deal, worth $24.5 million in cash plus the assumption of $13 million in Matco Ravary’s debt, was originally scheduled to close at the end of this month. Matco Ravary says it “intends to vigorously contest the motion.”

Rona, which owns about 30% of Matco Ravary, did not make a counter offer to BMR’s bid in earlier negotiations. In October 2002, BMR submitted two proposals to Matco Ravary’s board, the second of which was accepted. Rona could have submitted a counter offer, but chose not to.

If the sale does go through, ownership of the Montréal-area chain, which has sales of about $60 million, mainly to contractors, would revert to a syndicate of 16 BMR dealers and operate under the BMR banner. Although Matco Ravary has seen profits slip in recent years, the stores give Rona an effective beach head in the Metro area.

CHS WOOS CONTRACTORS AND POWER TOOL SUPPLIERS
WITH NEW PROGRAM

Mississauga, ON – This year’s Canadian Hardware and Building Materials Show has developed a program for this year’s show that will give special consideration to contractor customers, while providing a forum for power tool manufacturers to build brand awareness among both home improvement retailers and their professional contractors. Called Power Focus, the day of demonstrations and product knowledge will take place on day two of the show, February 3, 2003. As a result, for the first time at CHS, retailers are being encouraged to invite their professional customers to the show to see what’s new in power tools.

The program has proven to have special appeal for Black & Decker, whose DeWalt brand is aimed directly at the trades. B&D has been absent from the show in recent years, and though the company will not have a booth this year, the Power Focus event gives the company an appealing forum for being involved. Delta Porter Cable, a long time exhibitor and supporter of CHS, is the other company to sign up so far for this event, with others pending.

Show hours on Monday have been extended to 8 p.m. to accommodate the contractor traffic. The show will close on Tuesday, February 4 at 1 p.m. instead of 3 p.m. On Sunday, February 2, the show starts at 9 a.m., right after the Industry Awards Breakfast presented by Hardlines and Hardware Merchandising at the Sheraton Centre Hotel in Toronto.

CHS 2003 takes place February 2-4 at the National Trade Centre in Toronto. Registration is free in advance or $25 at the door. Non-exhibiting manufacturers who attend CHS 2003 will now pay a registration fee of $200. For show information, visit www.crha.com or contact Maura Bella at (905) 821-3470; fax: (905) 821-8946; crha@crha.com.

HOUSING STARTS END ON STRONG NOTE FOR 2002
Ottawa – Housing starts for 2002 reached an estimated 204,857, up 25.9% from 2001 (179,082 units compared with 142,280 units), says Canada Mortgage and Housing Corp. This represents the highest annual growth rate since 1983. The single-detached market increased 31.7%, while multiples increased 18.7%.

According to David Weingarden at CMHC, the market remained strong last year thanks to low mortgage rates, growing employment and increasing incomes. He also mentions that Canada’s inventory of completed and unoccupied new housing “is very close to the lowest levels ever since we’ve been recording them, so that tells us there’s a very strong demand for housing, which has to come from additional stock.”

However, there are signs that things may slow down into 2003. Housing starts dipped in December, reaching 198,500 seasonally adjusted, down 6.7% from November’s rate of 212,900 units. Urban single starts rose 0.7%, but urban multiple starts fell 17.9%. In addition, the value of building permits issued in December was down 2.7% overall and residential intentions fell 7.8%, an indicator of the expected level of construction activity in the months ahead.

Despite the decline, the level remained high, as construction intentions revolved around the $4.0 billion mark for the fourth time in the last five months. However, the previous month’s level remained 30.8% higher than November 2001.

Nevertheless, Weingarden expects a healthy start to 2003. “Basically, inventory levels show demand is still there, so I expect the market to remain robust, at least in the near term.”


NOTED…
Don’t miss Practical World 2003, the Cologne International Hardware Fair/DIY’Tec. The 2003 show is March 9-12. For show information, contact Barbara Hills at 416-598-3343 or email colognet@idirect.com. To book your flight and hotel, call Carol-Ann Itel at Trade Show Travel, 1-877-873-7469 or email tradeshowtravel@shaw.ca . And new this year is the V.I.P Reader Trip— ask Carol-Ann!
 

 

COMPANY 52-WEEK HIGH 52-WEEK LOW NOON
FRIDAY
Canadian Tire 33.65 23.96 31.65
Canfor 11.70 6.83 9.45
Costco 46.90 27.09 30.58
Emco 14.14 6.50 14.06
Goodfellow 13.99 9.00 10.50
Home Depot 52.60 21.06 21.58
Hudson’s Bay 15.55 5.87 9.30
Lowe’s Cos. 49.99 32.50 38.45
Rona Inc. 14.75 13.25 14.00
Sears Canada 25.10 15.15 17.85
Sodisco-Howden 2.20 1.06 1.68
Taiga Forest 7.00 4.90 6.90
Wal-Mart 63.94 43.72 51.62
West Fraser 44.42 28.90 35.00
   
COMPANIES IN THE NEWS
The previously announced alliance between TruServ Canada and Growmark Inc. was finalized last week. The outcome of the deal is the selloff of Growmark’s Consumers Division to TruServ. Growmark’s nearly 150 co-op member stores, under the FS and Country Depot banners, become members of TruServ Canada through a “federation membership” agreement and TruServ takes ownership of Growmark’s Country Depot trademark. In addition, Growmark has taken an investment interest in TruServ.

Mutual Hardware Inc. has moved from its location on Argentia Road in Missauga, ON to: Suite 402, 627 Lyons Lane, Oakville, ON, L6J 5Z7. New phone: 905-337-1184; fax: 905-337-1185.

Tractor Supply has reported year-end sales of US$1.21 billion, up 42% from the previous year. The company expects net income to range from US$36.1 million to US$37.1 million, up from US$25.8 million. 4Q earnings are expected to be higher than previously estimated because of strong sales of winter work clothing and heating products.

The U.S. claims it would drop duties on Canadian softwood lumber if this country will adopt U.S.-style forestry practices. Since last Spring, Canadian suppliers have been forced to pay an average tariff of 27% on exports to the U.S. This means opening the market to the highest bidders, and potentially unprecendented U.S. control of Canadian timber sources.

Mired in bankruptcy proceedings, Kmart Corp. will likely announce a raft of closings next week. Analysts and industry experts expect the retailer to close between 300 and 500 stores. The company also intends to emerge from bankruptcy sometime this year.

PEOPLE ON THE MOVE
Pat Wilkinson has been promoted to the newly created position of director of marketing at Home Depot Canada. She was most recently with hyperWALLET Systems Inc. as vice-president of marketing and business development. Wilkinson joined Home Depot 10 months ago as part of the company’s strategic store leadership program. She will be responsible for advertising, visual merchandising, media relations, public relations and community affairs. (416-609-0852)

Sandy D. McDade will take over the role of senior vice-president at Weyerhaeuser Canada, when Bill Gaynor retires later this year. McDade will also assume the role of president, Weyerhaeuser Co. Ltd., a wholly owned subsidiary of Weyerhaeuser Co. … Susan Mersereau will become vice-president, Information Technology and CIO, replacing Thom Ped. (604-669-8714)

Alison White has departed from Innovak, where she was product manager, to join Globe Electric in the newly created position of merchandising manager. She reports to Dave Creglia, Globe’s vice-president of marketing. (1-800-361-2861)

MARKET INDICATORS
Municipalities in Canada issued $4.0 billion worth of building permits in November, according to Stats Canada. This marks a 2.7% drop from October. Residential permits fell 7.8% to $2.4 billion, reflecting a decline in both single- and multi-family permits. The residential component declined 7.8% to $2.4 billion. However, this drop follows November’s high level, which was 30.8% higher than November 2001. The value of non-residential construction intentions increased 6.3% to $1.6 billion in November.

New house prices continued to climb in November, as Stats Canada’s New Housing Price Index rose 0.6% from October, up from 0.5% a month earlier. Compared with November 2001, this index of contractors’ selling prices increased 5.0%. A healthy demand for new housing in conjunction with increased costs to builders for skilled labour and building materials helped push prices upward nationally.

Construction in the U.S. was up for the third straight month in November, reports the Commerce Department. Construction spending on homes, hotels and highways increased 0.3% to US$843.2 billion from October, which was up 1%.

NOTED…
The Canadian Retail Hardware Association has released a new poll of its members gauging the success of the recent Christmas shopping season. While 44% of retailers surveyed said they hada better sales than last year, another 34% felt reported a decline in their sales. The remaining 22% reported no change from year to year.

****HARDLINES MARKETPLACE****
Check out Hardlines Classifieds on the web:
https://hardlines.ca/html/classifieds_new.asp

HELP WANTED

ITW Paslode is a world leader in the manufacturing and distribution of power nailing equipment & tools for the construction and industrial sectors in Canada. We are seeking a dynamic professional to join our Residential Business Unit.

PRODUCT/MARKETING MANAGER
In this key role your responsibility will be to develop & implement short-term and long-term marketing strategies for our Paslode product line of power nailing products sold through industrial, dealer and distribution channels. Using a trade focus approach you will work closely within a team based environment that includes a sales team and sales management to develop & launch new product & service packages and create brand awareness to identified trades in specific geographic areas. Additionally, you will coordinate, monitor and manage all promotions, advertising, trade shows and merchandising activities for this product line.

Your qualifications will include a degree with a major in Marketing combined with 3 –5 years marketing management experience in the retail sector. A background in brand management & strategic planning/execution is preferred. Above average communication, presentation and inter-personal skills is also required.
Join an industry leader that offers a challenging career, competitive salary, & a comprehensive benefits program. Please reply in confidence to: Human Resource Manager, ITW Construction Products, e-mail:
resume@itwconstruction.ca or fax: 416-750-9601.

For further information on our company please look us up on the web www.itwconstruction.ca or the Corporate website www.itw.com . We wish to thank all applicants for their interest, however, only those selected for an interview will be contacted.

ONTARIO RETAIL ACCOUNT REPRESENTATIVE(commissioned sales)
The MIBRO Group, a leading North American supplier of Power Tool Accessories, Chain, Chain Accessories, and Lawn and Garden Products is expanding its Sales Team. We are looking for an enthusiastic & competitive “road warrior” to grow our non-key account business throughout Ontario.

Qualifications: Proven track record in sales to retail accounts, merchandising skills, a “road warrior” (extensive travel throughout the province) with a reliable vehicle & valid drivers license, and computer-literate.
Please submit a resumé by email stating qualifications and income expectations to esmith@mibro.com.

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NATIONAL ACCOUNT MANAGER
& MARKETING COORDINATOR
The Company: Maxtech Manufacturing, one of the fastest growing designers, manufacturers and distributors of hand and power tool accessories is looking for an account manager to grow our expanding Canadian and U.S. customer base. We have over 28 U.S. utility patents with many more pending. We offer a dynamic work environment, a solid customer base, and innovative products to sell. We are a multi industry, multi location privately held company based in Waterloo, Ontario.

At Maxtech: Strength through People, Diversity and Innovation. Visit us at our Web site: http://maxtech-mfg.com

We are recruiting for two positions:

NATIONAL ACCOUNT MANAGER
Represent Maxtech in sales presentations to a large customer base in N. America, extensive travel required. Work with Sales Agents to manage and direct their sales activities. Devise sales strategies for his/her accounts, plan product positioning and create promotional ideas to increase customer base and increase product penetration with existing customers. Provide inventory requirement forecasts to our purchasing team. Provide feedback about price competitiveness, competitor activity, and customer reaction to our product and its features. Budget sales by customer and sku annually and complete weekly customer activity/progress reports. Organize and attend trade shows.

Your Personal Tool Box will include:
-Demonstrated ability to grow sales in the DIY Hardware/Power Tool Accessory market with a keen sense of the market, US experience an asset. -Strong analytical skills. -Self Starter with good organizational and prioritisation skills. -Excellent Communications (written and oral) and Presentation skills, ability to recognize/identify customer needs and translate into product sales. -Degree /diploma in marketing or sales an asset.

MARKETING CO-ORDINATOR
As a key member of our sales and marketing team, you will work closely with the Director, Sales & Marketing, Marketing Communications Associate, National Account Managers, and others, to provide assistance, research, recommendations and in some cases be solely accountable for the marketing aspects of :
-New Product Development; -Competitor analysis; -P.O.P. Material; -Product Launch; -Catalogue Development; -Trade Show Co-ordination; -Customer Service/Support.

Your Personal toolbox will include:
Relevant post secondary education in marketing. Marketing degree or diploma preferred. Previous experience in the D.I.Y. hardware industry preferred. Demonstrated ability to apply program management skills to brings issues from the concept to fully implemented stage. Ability to think outside the box, and problem solve in a team setting. Effective communications skills to represent Maxtech to Customers. Self starter with ability to multi-task and prioritize. Proficient in standards Microsoft Office Products. Ability to occasionally travel and attend week-end and evening trade shows.

If you are interested in either of these opportunities, please forward your resume to: Director, Sales & Marketing, Maxtech Consumer Products Group, 600 Weber St. N, Waterloo, Ontario N2V 1K4; Fax: (519) 884-5327; Email: davem@maxtech-mfg.com (this is the preferred option, as a WORD attachment)

***********************************************************************************

TRADE MARKETING MANAGER
Our Toronto-based Client is seeking a Trade Marketing Manager to join their company, a consumer durables firm consistently #1 in their category and continuing to grow and dominate with high market share. As a key member of the senior management team, take true ownership of this function that reports directly to the Vice President, Sales & Marketing.

The successful candidate will have an immediate impact on the organization through their outstanding marketing, analysis and people management abilities. Regular involvement in product line extensions/reviews, packaging, pricing/margin management, seasonal promotions, POP development, and assisting the Field Sales Management team in applying fact-based selling.

REQUIREMENTS:* 7-10 Years experience in trade marketing/sales of consumer durables. * Enjoys working in a streamlined organization that has enjoyed spectacular growth and is poised to continue growing through market share and competitor acquisition. * Hands-on management by example; knows how to motivate direct reports and other work colleagues.* Business degree/diploma, bilingual advantageous.

Looking to help a company continue its marketing sophistication level? Please contact Wolf Gugler in complete confidence, quoting file # C-26. Wolf Gugler & Associates Limited. 1370 Don Mills Road, Suite 300, North York, Ontario M3B 3N7. Phone: 416-386-1719. Email: resumes@wolfgugler.com Web site: www.wolfgugler.com

***********************************************************************************

TERRITORY SALES MANAGER
Our continued growth in Canada has opened up an opportunity for an energetic and self-motivated individual to join our team. We are looking for a territory manager for Ontario and Quebec who will provide direction for our regional sales staff and help grow our business in lumber yard markets.

Qualifications: Minimum 5 years account management experience, highly developed interpersonal and communication skills, good analytical skills and experience with mass merchandise retailers. Must be bilingual and willing to travel.

This is a management position and this person will report to the Canadian Sales Manager.
Please submit a resumé by email or fax stating qualifications and income expectations to Mitten Vinyl Inc., c/o Human Resources to freddie@mittenvinyl.com; fax: 519-442-3214.

***********************************************************************************

PRODUCT MANAGER
The INNOVAK GROUP, a Canadian manufacturer and importer of hand tools and related products, is seeking to expand its marketing and sales team.

The successful candidate will have the responsibility of managing the key product lines of the company, with specific emphasis on new product development, introducing new products as well as merchandising the product line.

Working out of Montréal, the candidate must have 3 to 5 years of marketing background with specific experience in the retail hardware industry. Strong merchandising, analytical and computer skills are a definite asset.

Please reply in confidence by fax to 514-695-4997 [attention Director of Marketing] or via email to:
jbazar@innovak.com.

***********************************************************************************
KEY ACCOUNT EXECUTIVE
Our continued growth in the United States has opened up an opportunity for an energetic and self-motivated individual to join our sales team. We are looking for a Key Account Executive to help grow our business within our Tier 2 accounts in the USA and to assist in developing our secondary markets.

 

Necessary qualifications: 3-5 years account management experience, highly developed interpersonal and communication skills, good analytical skills and experience with Mass Merchandise retailers is preferred. This is an intermediate position and the successful candidate will be working out of our world-wide headquarters in Woodbridge, Ontario.

 

Please submit a resumé by email or fax stating qualifications and income expectations to: Camillo Caperchione, Vice President Sales & Marketing, Better Living Products, Telephone: 905-264-7100 Fax: 905-264-3690 Email: camillo@dispenser.com

*********************************************************************************** 

NEW PRODUCTS

Look at what’s new from Bakor, Canada’s leader in roofing, waterproofing and air barrier systems.

We can show you how to increase profit performance and customer satisfaction plus build your contractor business with our quality programmes for roof repair, waterproofing and driveway maintenance.
Visit www.bakor.com to find out more or call Kim Whitehouse 1-800-387-9598, ext. 227.

**********************************************************************************

 

SERVICES OFFERED

NORAL INSTORE
:

Don’t leave your products’ display management
to chance! Let Noral Instore take care
of your instore merchandising.

Visit http://www.noralmarketing.com
or call Al Vanderveen at 519-439-6800 ext. 201


**********************************************************************************
SELL YOUR COMPANY – OR BUY ONE – WITH HARDLINES CLASSIFIEDS!
DO YOUR EXECUTIVE SEARCH, FIND NEW LINES OR GET NEW REPS IN THE HARDLINES MARKETPLACE.

ONLY $18 PER LINE FOR THREE WEEKS IN THE CLASSIFIEDS, OR ASK FOR THE NEW PRODUCT SPECIAL RATES!
TO PLACE YOUR AD, CALL US AT 416-489-3396 OR
EMAIL: bev@hardlines.ca

Hardlines is published weekly (except monthly in December and August)
by McLARNEYCOM
542 Mount Pleasant Rd., Suite 302, Toronto, Ontario, Canada M4S 2M7
© 2003 by Michael McLarney.
HARDLINES™ the electronic newsletter hardlines.ca
Phone: 416.489.3396; Fax: 416.489.6154
Michael McLarney, Editor & Publisher: mike@hardlines.ca
Beverly Allen, Marketing Manager: bev@hardlines.ca
Nancy Wright, Circulation Manager: nancy@hardlines.ca
______________________________________________
THE HARDLINES “FAIR PLAY” POLICY:
Reproduction in whole or in part is very uncool and strictly forbidden and really and truly against the law. So please, play fair! Call for information on multiple subscriptions or a site license for your company. We do want as many people as possible to read Hardlines each week – but let us handle your internal routing from this end!
______________________________________________
Subscription: $199+$13.93 GST = $212.93 per year (GST #13987 0398 RT). Secondary subscriptions at the same office are only $28 + $1.96 GST = $29.98. Ask about our reduced rate for branch offices. You can pay online by VISA at our secure website or send us money. Please make cheque payable to McLarneyCom.

Jan6_03

 

  vol. ix, #1 January 6, 2003

* Sodisco-Howden awaits federal approval of Ace purchase
* Hardlines exclusive: Rona’s Robert Dutton (no fooling, a real interview)
* Industry leaders, Tillman of Lowe’s, converge on Cologne
* Hardlines gets new look for 2003
* Home Depot opens 1,500th store
* 84 Lumber tops US$2 billion

“Fortis fortuna adiuvat.” (fortune favours the brave) – Terence (c. 195-159 B.C.)
“Be fearless. But don’t get crazy.” – MM
NEW YEAR BRINGS NEW LOOK FOR HARDLINES:
2003 ushers in our 9th year serving you! And it brings a new look for Hardlines. With the help of BRANDID, a very exciting branding and packaging company, we’ve redesigned our logo and refocused our mission to remain the premiere news service for the home improvement industry! Watch for more to come as the year unfolds!
Michael
AND A NEW LOOK FOR OUR HARDLINES SHOW BREAKFAST:
Join Hardlines and Hardware Merchandising for the First Ever Industry Awards Breakfast to kick off the Canadian Hardware and Building Materials Show. It’s on Sunday, February 2, 2003, from 7:30 a.m. to 9:00 a.m. at the Civic Ballroom, Sheraton Centre Hotel, Toronto.

This year, we’re combining the world famous Hardlines Industry Awards Breakfast with the Outstanding Retailer Awards. This combined program guarantees a great wakeup for the CHS.

The Awards Breakfast is free to Hardlines subscribers, and to guests of Hardlines and Hardware Merchandising magazine (with some restrictions!). You must reserve your space, so please RSVP to Nancy at 416-489-3396; nancy@hardlines.ca . Remember, the Hardlines Show Breakfast is held exclusively for Hardlines subscribers and guests, so be sure and join us!

HARDWARE SHOW SPECIAL:
YOUR PRODUCTS & SERVICES ONLINE!

Advertise your products online and take advantage of our bonus circulation at CHS. Reach 2,000 more qualified readers at Canada’s premiere trade show! Be part of the excitement that is Hardlines. Contact Beverly Allen, Marketing Manager, for details: bev@hardlines.ca

SODISCO-HOWDEN PURCHASE OF ACE GETS DELAYED
Montréal, QC — Federal regulators are holding up the closing of Sodisco-Howden Group‘s acquisition of Ace Hardware Canada, pending review under the Competition Act. The review by the federal Competition Bureau is necessary to obtain regulatory clearance of the deal, but the approval didn’t come through before the end of 2002. As a result, the deal’s closing has been delayed into 2003, and is now expected to close before the end of the first quarter.

The delay does not, however, bode ill for the deal, says Sodisco-Howden president and CEO Jos Wintermans. “The parties are working well together,” he says, referring to his company’s negotiations with both Ace and the Competition Bureau. “There’s no reason to believe that this won’t be closed in this quarter, or at the latest early in the next quarter.”

He explains that a routine investigation is under way, delayed more by the Christmas holidays than any complications in the deal itself. Wintermans has met with them already, and has additional briefs prepared to send them this week.

On October 22, 2002, Sodisco-Howden announced it had signed a letter of intent with Ace Hardware Corp. of Oak Brook, IL to purchase the assets and outstanding shares of Ace’s Canadian operation. The result will be a strategic alliance that sees Sodisco-Howden licensing the Ace banner in Canada.

DUTTON SPEAKS: RONA SEEKS WESTERN EXPANSION
Boucherville, QC — With more than one-quarter of its business already coming from Western Canada, Rona Inc. wants to continue expanding its dealer base in the West, says Robert Dutton, president and CEO of Rona.

In an exclusive interview with Hardlines Quarterly Report, Dutton outlined his plan to make Rona a household name west of Ontario. “That’s why we want to build a new distribution centre in the West in 2003,” he says. “Our facility in Calgary is currently 80,000 sq.ft. To accommodate growth, we’ll need around 200,000 more sq.ft. That will give us a good base for recruitment and to expand our Revelstoke and Revy stores.”

Dutton has made clear his intention to continue looking for further acquisitions. While he admits to having some discussions with retailers, no deals are on the table at this time. Rona owns almost 11% of the hardware/home improvement market (according to HQR’s ranking of the industry’s top retailers). Dutton wants to push that share to 20% by 2007.

(For the full interview with Robert Dutton, see the latest issue of our sister publication, Hardlines Quarterly Report. Also in that issue: our annual Retail Trends Report and the incredible Buying Group Org Chart.)

COLOGNE SHOW WILL FEATURE WORLD-CLASS CONFERENCE
Cologne, Germany — A world forum on home improvement retailing will kick off the 2003 edition of Practical World, the International Hardware Fair/DIY’TEC. Organized by BHB, the German association of hardware retailers, the one-day conference will be held on Saturday, March 8, 2003.

Practical World Conference will feature Joseph Galli, Jr. of Newell Rubbermaid, former Home Depot executive Jim Inglis, Gilles Caille of Fediyma (and past presenter at the Hardlines Marketing Conference), George Adams of Britain’s B&Q, and many others. The highlight of the day will be a keynote by Robert L. Tillman, president & CEO of Lowe’s Cos.

Topics of the day will include panel discussions on the international DIY scene, partnerships between retailers and suppliers, and new concepts in consumer preferences. The day concludes with a cocktail reception, beginning at 5:30 p.m.

Cost for the Practical World Conference is 490 euros + VAT. This includes lunch, beverages and admission to the Practical World Hardware Fair, which begins the following day. Discounts are available for multiple registrations.

(For more information about attending Practical World and the Practical World Conference, contact: Barbara Hills, Canadian manager for Cologne International Trade Shows: 416-598-3343; colognet@idirect.com. )


NOTED…
Don’t miss Practical World 2003, the Cologne International Hardware Fair/DIY’Tec. The 2003 show is March 9-12. For show information, contact Barbara Hills at 416-598-3343 or email colognet@idirect.com. To book your flight and hotel, call Carol-Ann Itel at Trade Show Travel, 1-877-873-7469 or email tradeshowtravel@shaw.ca . And new this year is the V.I.P Reader Trip— ask Carol-Ann!
 

 

COMPANY 52-WEEK HIGH 52-WEEK LOW NOON
FRIDAY
Canadian Tire 33.47 23.96 33.30
Canfor 11.70 6.83 9.35
Costco 46.90 27.90 28.25
Emco 12.79 6.30 12.70
Goodfellow 13.99 9.00 11.45
Home Depot 52.60 23.01 21.38
Hudson’s Bay 15.55 5.87 9.21
Lowe’s Cos. 49.99 32.50 36.92
Rona Inc. 14.75 13.25 13.70
Sears Canada 25.10 15.15 17.28
Sodisco-Howden 2.20 1.06 1.69
Taiga Forest 7.00 4.77 6.39
Wal-Mart 63.94 43.72 50.00
West Fraser 44.42 28.90 35.60
OVERHEARD…
“Dealers representing more than 725 stores attended. That indicates to us that we had about a two-thirds turnout, which is fabulous.” – Jos Wintermans, president and CEO of Sodisco-Howden Group, on the turnout by dealers to Sodisco-Howden’s first-ever combined dealer show in November 2002. The event brought dealers from across the country, served by both its Howden and Sodisco divisions.
NOTED…
Two home improvement groups get top marks in Chatelaine’s annual survey of top customer service experiences. Castle Building Centres was cited for the third year in a row, getting special mention for knowledgeable staff, whose “individual attention made you feel as if you were talking to a hired contractor.” True Value got kudos for staff that “showed a true concern for the customer’s needs.”
COMPANIES IN THE NEWS
Sodisco-Howden Group reported attendance at its Fall dealer show in Montréal in November 2002 of 2,500 dealers and their families and staff. This represented roughly 70% of the wholesaler’s bannered customers. The show was the first-ever to combine two separate shows from its Howden and Sodisco divisions and generated $30 million in sales, an increase over the two shows a year earlier. Sodisco-Howden has committed to reprise the combined Fall show in 2003.

Goodfellow Inc. reported 1Q sales of $128 million, up from $109.6 million a year earlier. Net profit for the period was $406,000, compared with $1.2 million during the first quarter of the previous year. The dent in profits was attributed in part to extremely competitive markets since September 2002, combined with a sharp downturn in U.S. business. Goodfellow is Eastern Canada’s largest independent re-manufacturer and distributor of lumber products and the largest distributor of hardwood flooring products in Canada.

Home Depot said it expects its profit for fiscal 2002 to be between US$1.53 and US$1.55 a share, versus earlier expectations of US$1.57. The retailer blamed lower-than-expected U.S. holiday sales of power tools and hardware, and a “challenging environment” well into fiscal 2003. Home Depot earned $1.29 a share in fiscal 2001.

Home Depot opened its 1,500th store last month, this one one in Abilene, TX. The company expects to finish the fiscal year, which ends January 31, 2003, with a total of 200 new locations.

Softwood lumber producers got a Christmas present from the federal government, $15 million to help them while Canada battles with the U.S. over its ridiculous tariffs on Canadian softwood. The money will be used by lumber industry associations that have acted as liaisons between Ottawa and the sector.

84 Lumber Co. reached a milestone at the end of 2002, exceeding more than US$2 billion in sales for the first time in the company’s history. The Pennsylvania-based retailer, which focuses on professional contractors, claims to be the largest privately-held building supply company in the U.S., with 435 stores in 34 states and another 11 component plants in nine states. Sales in 2002 rose16.5% over 2001.

Canarm Ltd., a producer of consumer lighting products and ceiling fans, was awarded as one of Canada’s Top 50 best managed companies.The awards program recognizes Canadian companies that have world-class best business practices in a range of industries, including technology, retail, manufacturing and services.

Intercraft, a division of Newell Rubbermaid, relocated at the end of December 2002. The new address is: 6711 Mississauga Rd., Unit 404, Mississauga, ON, L5N 2W3; phone: 905-363-2350.

Restoration Hardware anticipates that fourth-quarter results will fall well below plan, citing weaker-than-expected Christmas holiday sales. The California-based high-end home furnishings retailer expects to post a net profit of 25-30 cents a share, down from previous guidance of 41-42 cents. Restoration is projecting same-store sales to grow a modest 2-4% in the fourth quarter, compared with its initial target of high single-digit to low double-digit growth. In December 2002, the company delayed filing its quarterly report to correct accounting irregularities. The errors will have no effect on earnings for the current fiscal year, the company said.

PEOPLE ON THE MOVE
Robin Lee has assumed the helm of Lee Valley Tools. Formerly vice-president of marketing, he is now president of the specialty woodworking and garden catalogue company, taking over from his father and Lee Valley founder, Leonard Lee, who will assume the role of chairman. (613-596-0350)

Greg Bolig has been appointed vice-president of sales for Builders FirstSource‘s Southeast Group. The newly created appointment is part of a revised sales strategy for the retailer. He will direct and support the group’s sales efforts to create a stronger, sales-oriented approach to the business.

IN MEMORIAM
I’m sad to report the passing of Ken Judd of London, ON on December 12, 2002. Ken was a longtime member of the hardware industry, working for many years at the Howden division of Sodisco-Howden Group before joining Rona Ontario nine years ago as development manager for Western Ontario. He is survived by his wife, Wendy Judd, his children, Dale Judd and Teresa Davies, and his brothers Chris, Rick and Barry Judd, and sisters Gaye Smith and Dawn Craig.
MARKET INDICATORS
Retail sales advanced 1.7% in October to $26.0 billion, after remaining essentially flat since June. Consumers went on a shopping spree in October, spending heavily on clothing and automobiles. Before June, which was up 1.8%, sales by retailers had remained essentially unchanged since the start of the year.

Canadian consumers experienced a 4.3% increase in inflation in November, compared with the same month a year earlier, according to Statistics Canada’s Consumer Price Index. This increase is considerably larger than October’s 3.2% rise, but due largely to low energy prices last year.

Wholesale sales rose 0.6% in October to $35.5 billion dollars, says Statistics Canada. However, not including automotive products, which were up 3.6%, total wholesale sales would have been flat (-0.1%). Otherwise, wholesale sales have been on the rise since the fall of 2001.

Housing starts in the U.S. edged up in November by 2.4%, partly reversing a big slide in October, says the Commerce Department. But home building intentions, as tracked by sales of building permits, were down 2.7%.

Sales of new homes in the U.S. rose 5.7% in November, according to a government report. The lowest mortgage rates in more than three decades encouraged buyers, especially first-time buyers, as affordable, single-dwelling housing led the way.

****HARDLINES MARKETPLACE****
Check out Hardlines Classifieds on the web:
https://hardlines.ca/html/classifieds_new.asp

HELP WANTED

ONTARIO RETAIL ACCOUNT REPRESENTATIVE(commissioned sales)
The MIBRO Group
, a leading North American supplier of Power Tool Accessories, Chain, Chain Accessories, and Lawn and Garden Products is expanding its Sales Team. We are looking for an enthusiastic & competitive “road warrior” to grow our non-key account business throughout Ontario.

Qualifications: Proven track record in sales to retail accounts, merchandising skills, a “road warrior” (extensive travel throughout the province) with a reliable vehicle & valid drivers license, and computer-literate.
Please submit a resumé by email stating qualifications and income expectations to esmith@mibro.com.

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NATIONAL ACCOUNT MANAGER
& MARKETING COORDINATOR
The Company: Maxtech Manufacturing, one of the fastest growing designers, manufacturers and distributors of hand and power tool accessories is looking for an account manager to grow our expanding Canadian and U.S. customer base. We have over 28 U.S. utility patents with many more pending. We offer a dynamic work environment, a solid customer base, and innovative products to sell. We are a multi industry, multi location privately held company based in Waterloo, Ontario.

At Maxtech: Strength through People, Diversity and Innovation. Visit us at our Web site: http://maxtech-mfg.com

We are recruiting for two positions:

NATIONAL ACCOUNT MANAGER
Represent Maxtech in sales presentations to a large customer base in N. America, extensive travel required. Work with Sales Agents to manage and direct their sales activities. Devise sales strategies for his/her accounts, plan product positioning and create promotional ideas to increase customer base and increase product penetration with existing customers. Provide inventory requirement forecasts to our purchasing team. Provide feedback about price competitiveness, competitor activity, and customer reaction to our product and its features. Budget sales by customer and sku annually and complete weekly customer activity/progress reports. Organize and attend trade shows.

Your Personal Tool Box will include:
-Demonstrated ability to grow sales in the DIY Hardware/Power Tool Accessory market with a keen sense of the market, US experience an asset. -Strong analytical skills. -Self Starter with good organizational and prioritisation skills. -Excellent Communications (written and oral) and Presentation skills, ability to recognize/identify customer needs and translate into product sales. -Degree /diploma in marketing or sales an asset.

MARKETING CO-ORDINATOR
As a key member of our sales and marketing team, you will work closely with the Director, Sales & Marketing, Marketing Communications Associate, National Account Managers, and others, to provide assistance, research, recommendations and in some cases be solely accountable for the marketing aspects of :
-New Product Development; -Competitor analysis; -P.O.P. Material; -Product Launch; -Catalogue Development; -Trade Show Co-ordination; -Customer Service/Support.

Your Personal toolbox will include:
Relevant post secondary education in marketing. Marketing degree or diploma preferred. Previous experience in the D.I.Y. hardware industry preferred. Demonstrated ability to apply program management skills to brings issues from the concept to fully implemented stage. Ability to think outside the box, and problem solve in a team setting. Effective communications skills to represent Maxtech to Customers. Self starter with ability to multi-task and prioritize. Proficient in standards Microsoft Office Products. Ability to occasionally travel and attend week-end and evening trade shows.

If you are interested in either of these opportunities, please forward your resume to: Director, Sales & Marketing, Maxtech Consumer Products Group, 600 Weber St. N, Waterloo, Ontario N2V 1K4; Fax: (519) 884-5327; Email: davem@maxtech-mfg.com (this is the preferred option, as a WORD attachment)

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TRADE MARKETING MANAGER
Our Toronto-based Client is seeking a Trade Marketing Manager to join their company, a consumer durables firm consistently #1 in their category and continuing to grow and dominate with high market share. As a key member of the senior management team, take true ownership of this function that reports directly to the Vice President, Sales & Marketing.

The successful candidate will have an immediate impact on the organization through their outstanding marketing, analysis and people management abilities. Regular involvement in product line extensions/reviews, packaging, pricing/margin management, seasonal promotions, POP development, and assisting the Field Sales Management team in applying fact-based selling.

REQUIREMENTS:* 7-10 Years experience in trade marketing/sales of consumer durables. * Enjoys working in a streamlined organization that has enjoyed spectacular growth and is poised to continue growing through market share and competitor acquisition. * Hands-on management by example; knows how to motivate direct reports and other work colleagues.* Business degree/diploma, bilingual advantageous.

Looking to help a company continue its marketing sophistication level? Please contact Wolf Gugler in complete confidence, quoting file # C-26. Wolf Gugler & Associates Limited. 1370 Don Mills Road, Suite 300, North York, Ontario M3B 3N7. Phone: 416-386-1719. Email: resumes@wolfgugler.com Web site: www.wolfgugler.com

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TERRITORY SALES MANAGER
Our continued growth in Canada has opened up an opportunity for an energetic and self-motivated individual to join our team. We are looking for a territory manager for Ontario and Quebec who will provide direction for our regional sales staff and help grow our business in lumber yard markets.

Qualifications: Minimum 5 years account management experience, highly developed interpersonal and communication skills, good analytical skills and experience with mass merchandise retailers. Must be bilingual and willing to travel.

This is a management position and this person will report to the Canadian Sales Manager.
Please submit a resumé by email or fax stating qualifications and income expectations to Mitten Vinyl Inc., c/o Human Resources to freddie@mittenvinyl.com; fax: 519-442-3214.

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PRODUCT MANAGER
The INNOVAK GROUP, a Canadian manufacturer and importer of hand tools and related products, is seeking to expand its marketing and sales team.

The successful candidate will have the responsibility of managing the key product lines of the company, with specific emphasis on new product development, introducing new products as well as merchandising the product line.

Working out of Montréal, the candidate must have 3 to 5 years of marketing background with specific experience in the retail hardware industry. Strong merchandising, analytical and computer skills are a definite asset.

Please reply in confidence by fax to 514-695-4997 [attention Director of Marketing] or via email to:
jbazar@innovak.com.

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KEY ACCOUNT EXECUTIVE
Our continued growth in the United States has opened up an opportunity for an energetic and self-motivated individual to join our sales team. We are looking for a Key Account Executive to help grow our business within our Tier 2 accounts in the USA and to assist in developing our secondary markets.

 

Necessary qualifications: 3-5 years account management experience, highly developed interpersonal and communication skills, good analytical skills and experience with Mass Merchandise retailers is preferred. This is an intermediate position and the successful candidate will be working out of our world-wide headquarters in Woodbridge, Ontario.

 

Please submit a resumé by email or fax stating qualifications and income expectations to: Camillo Caperchione, Vice President Sales & Marketing, Better Living Products, Telephone: 905-264-7100 Fax: 905-264-3690 Email: camillo@dispenser.com

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NEW PRODUCTS

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We can show you how to increase profit performance and customer satisfaction plus build your contractor business with our quality programmes for roof repair, waterproofing and driveway maintenance.
Visit www.bakor.com to find out more or call Kim Whitehouse 1-800-387-9598, ext. 227.

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