Archives

Sept9_02

 

  vol. viii, #33 September 9, 2002

* Rona updates its Cashway outlets
* Home Depot closes another U.S. division
* Multiple housing intentions up in July
* Rona reorganizes structure pre-IPO

“Challenges are what make life interesting; overcoming them is what makes life meaningful.”
– (Joshua J. Marine)
CONFERENCE COUNTDOWN:

Rub shoulders with Canada’s top home improvement retailers. Register now for the Hardlines Conference Series, September 12-13, at the Four Points Sheraton near the Toronto International Airport. Click here for more information! For a hotel room, you must call: 905-624-1144. They still have some rooms available, but the rate has gone up.

RONA BEEFS UP FRONT END IN CASHWAY STORES
Toronto, ON – Remerchandising, more hardlines and cleaner yards are just some of the initiatives under way for Rona‘s Cashway acquisition. The 60 stores throughout Ontario are in the process of being refurbished, with about a dozen completed already this year. Stores that have been upgraded recently include Milton, Niagara Falls and Huntsville.

According to Rob Wilbrink, vice-president operations and development for Rona Ontario, the company plans to work its way right through the chain and upgrade all the stores eventually. The fresh look includes new racking, better merchandising and increased assortments of hardlines. “We’re putting more focus on the back end and we’re now bringing in more retail oriented people from the Lansing side,” says Wilbrink. “The hardlines products are good for margins and support the building materials side.”

Another strategy for bringing the Cashway stores up to Lansing standards is their conversion to Omni, from a near-obsolete Tomax system. This will enable the Cashway stores to interface with the rest of the Lansing and Revelstoke stores, which operate on a platform by JDA.

Overall, Wilbrink is confident about the future of the former Cashway stores. “There’s a lot of strength within the organization in terms of local management and their involvement in the community. Turnover at the Cashway stores is very low, and we have staff in many of them that have been there for a lot of years.”

However, as Rona consolidates its Lansing and former Revy stores in Ontario, the Cashways in Burlington, Stoney Creek, Ajax and Nepean had to be shuttered. A store in Ilderton, northeast of London, is currently in the process of being shut down, as well. Other stores, such as one in Windsor, which is right down the road from the Building Box there, will be left intact for future evaluation.

HOME DEPOT COMBINES TWO MORE DIVISIONS
Atlanta, GA – Exactly one year after announcing it will drive up to 80% of its buying out of head office, Home Depot continues to centralize with the consolidation of more divisions into Atlanta. Its Mid-Atlantic division, based in South Plainfield, NJ, will be rolled into the Atlanta-based Southeast division to form the new Eastern division.

The new division will serve 450 stores and have 90,000 employees. The change leaves Home Depot with eight divisions instead of nine and helps improve operating efficiencies, chairman and CEO Bob Nardelli said in a prepared statement.

Tom Taylor, president of the Southeastern division since January, will lead the combined operation. John Wicks, president of the Mid-Atlantic division, will join the merchandising team.

Home Depot closed its Northeastern U.S. buying office last fall and combined two divisions back in January. A new unit to service stores in the U.S. Southeast and Caribbean was formed in January 2002 by closing the Southern division in Tampa, FL and rolling it into the Atlanta-based Midsouth division. At that time, Taylor was put in charge of the division.

RONA REORGANIZES SHAREHOLDER STRUCTURE IN CASE OF IPO
Boucherville, QC – The meeting took only seven minutes. Rona‘s management met last Thursday with the dealer/owners and other shareholders to approve new by-laws, marking another step in the retailer’s eagerness to go public.

The changes were adopted so Rona’s structure would be better suited to participate in capital markets. The by-laws adopted last week affect the procedures for sending notices of meetings to the holders of common shares. Those notices will be repealed, those types of common shares will disappear in the event of a public offering.

The quorum to hold a shareholder meeting will be reduced from one-third to 20% of the shareholders of outstanding voting shares, which brings it more in line with general practices on the Canadian markets.

Finally, directors will no longer be differentiated as either outside directors, inside directors or merchant shareholder directors. All directors will be recognized on the same footing.

The modifications will take effect immediately on going public, and the deadline for this is the end of 2005. According to Rona spokesperson Sylvain Morrisette, the company recognizes two windows of opportunity for an IPO: between July 2004 and December 2004, or between July 2005 and December 2005. “But these are not the only periods. we can go anytime. It depends on the market and on the decision of the board.”

COMPANY 52-WEEK HIGH 52-WEEK LOW CLOSE (FRI.)
Canadian Tire 33.15 18.50 31.75
Canfor 11.70 8.08 9.50
Emco 12.77 3.71 10.59
Goodfellow 13.99 8.00 11.80
Home Depot 52.60 26.10 33.25
Hudson’s Bay 19.40 6.45 7.83
Lowe’s Cos. 49.99 24.99 44.03
Sears Canada 25.10 12.50 17.60
Sodisco-Howden 2.20 0.75 1.75
Taiga Forest 7.00 3.75 6.25
West Fraser 44.42 26.14 33.57
OVERHEARD…
“You will see a shift in capital spending away from new stores to refurbishing our old stores.” – Carol Tome, CFO of Home Depot in Atlanta, commenting in a recent release about Home Depot’s plan to invest in renewing and updating its older stores, while slowing development of new stores.
COMPANIES IN THE NEWS
At Sears Canada, total revenues for August decreased 4.3% to $435.3 million, from $454.7 million for the same period last year. Merchandise sales decreased 7.2% and same-store sales decreased 9.7%. Seasonal clearances were soft for the month, while the conversion of Eatons stores had an additional impact on sales. In addition, eight large Sears stores are undergoing major renovations. However, catalogue, internet, lawn and garden, and home improvement sales were all up.

Facing the realities of a maturing marketplace and aging stores, Home Depot says it will start spending more money on upgrading existing stores. This year, 85% of the retailer’s capital spending budget of US$3.6 billion will go toward 200 new stores, leaving 15% for upgrades to existing stores. However, in future, more will be spent on older stores.

Wal-Mart saw net sales in August reach US$18.37 billion, up 11% from US$16.53 billion a year earlier. However, same-store sales rose only 3.8%, below the company’s own forecast of between 4% and 6%. Hot weather in the Northeast slowed things a bit. At the Wal-Mart division, same-store sales rose 4.3% and total sales climbed 12% to US$11.78 billion. Same-store sales at the Sam’s Club warehouse division rose 1.1%, while its total sales increased 6.8% to $2.38 billion.

Costco Wholesale Corp. reported net sales of US$3.01 billion for the four weeks ended September 1, 2002, an increase of 10%. For the fiscal year, net sales rose 11% to US$37.98 billion from $34.14 billion.

A lawsuit in Rhode Island is the first to try and hold paint manufacturers accountable for lead poisoning. Eight companies have been cited in the suit, which has been filed by the state 25 years after lead paint was banned there as a health hazard.

PEOPLE ON THE MOVE
Denis Lanoë joins CanWel as general manager, Atlantic Region, effective September 9, 2002. He has more than 10 years of experience in supply chain management, with strengths in conceptual and analytical thinking. Prior to joining CanWel, he spent four years at Sobeys Inc. as distribution manager, Atlantic Canada and Ontario, and then as manager, produce category management. Lanoë is based in the Dartmouth customer service centre.

Mike Frame has been appointed development manager for the Central region for Rona Ontario. He was formerly at D.H. Howden. (416-241-5129)

MARKET INDICATORS
Reversing two consecutive months of declines, the value of building permits increased 3.0% to $4.0 billion in July. Residential intentions reached $2.4 billion in July, up 6.2% from June, due entirely to multi-family permits. Single-family construction intentions retreated for a third consecutive month. In July, 18,250 new dwellings units were authorized. Year over year, the residential sector recorded a 34.2% gain, whereas the non-residential sector was down 7.9% from the same period in 2001.

Mortgage rates continue to come down, by up to a quarter of a percentage point. TD lowered its short-term rates (one-year open and one-year closed mortgages) by a tenth of a percentage point. TD’s new one-year open rate falls to 6.1%, while the one-year closed moves to 5.30%. All terms from two years to 10 years were trimmed by .25 percentage points. The new five-year closed mortgage rate at TD is 6.70%, even less than last week’s rate of 6.80% for a five-year mortgage. Scotiabank lowered all its mortgage terms from six months to seven years by a quarter of a percentage point. Scotiabank’s one-year open mortgage is now 5.90%, while its five-year closed mortgage has a posted rate of 6.65%.

 

THEY’RE ALL HERE IN THE 2002-2003 WHO’S WHO
Keep track of the top players in home improvement retailing in Canada with the Hardlines Who’s Who Directory. Now available both in hard copy AND on the web for you to download. CLICK HERE to find out more!
****HARDLINES MARKETPLACE****
Check out Hardlines Classifieds on the web:
https://hardlines.ca/html/classifieds_new.asp

HELP WANTED

PRODUCT MANAGER
Are you a Merchant at heart? Due to their growing list of successes with Customers on both sides of the border, our Client, a long-established, yet entrepreneurial manufacturer needs to add a marketing performer to assist in continuing their transformation to a market and category driven leader. You’ll be responsible for sourcing, developing and bringing to market a continuous stream of new products to complement over 2000 current skus. This involves true category management including sku reviews, packaging and merchandising, ad agency liaison, and new product development involving travel to the company’s offshore manufacturing facilities. Achieving market penetration, profitability targets and classic consumer products product management are your goals in this excellent career opportunity.

You can demonstrate successes in new product development, speed-to-market turnaround and the ability to transform concepts into reality. You may be a Retailing Merchant looking to move “to the other side”, or currently be a consumer products Product Management wizard. Montreal-based; relocation assistance will be provided if required.

Please contact Wolf Gugler in complete confidence, quoting file number C-14.
Wolf Gugler & Associates Limited, 1370 Don Mills Road, Suite 300, Don Mills, Ontario M3B 3N7 Phone: (416) 386-1719. Email: resumes@wolfgugler.com Web site: www.wolfgugler.com

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STORE MANAGER
The company; a well-established and respected Northern Ontario home improvement retailer. Largest lumberyard for many miles around, new signage, etc. A very visible and well-respected community citizen with strong Retail and Contractor businesses.

The Manager is responsible for maximizing sales and ensuring the effective operation of all store activities including Operations, Customer Service, Marketing, Merchandising and Human Resources. The Manager further provides leadership and management expertise to Employees and serves to project the company’s philosophy and image through excellent customer service.
You must have proven leadership abilities including outstanding interpersonal and communication skills, a firm commitment to customer service and experience in an LBM store environment. Bilingual abilities are an added asset.

Here’s a great opportunity to demonstrate your talents in a community of >50,000 where outdoor enthusiasts abound. Please contact, in confidence, Wolf Gugler, quoting file C-16. Wolf Gugler & Associates Limited, 1370 Don Mills Road, Suite 300, Don Mills, Ontario M3B 3N7 Phone: (416) 386-1719 Email: resumes@wolfgugler.com
Web site: www.wolfgugler.com

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SERVICES OFFERED

WIN AT DIVERSIFIED STRATEGIC GROWTH IN THE UNITED STATES
Are you a Canadian building product or home improvement product manufacturer? Are you already selling in the United States or are planning to but need more horsepower to get to the next level?

Based on 23 years experience in Big Box Retail, Wholesale Distribution, OEM, New Home Builder and Renovation Contractor channels, Del Ray Company has knowledge of winning strategies in the U.S. marketplace.
Del Ray Company specializes in turnkey game plans to determine how to diversify risk by diversifying your channels of distribution in the United States. Find out how a multi-channel strategy in the United States can be a formula for success. Contact: Dave Murray, Del Ray Company; dtm2002@sympatico.ca; Tel. 416-277-5925;
Fax. 905-820-1053.
Strategic Expertise For Canadian Manufacturers.

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NORAL INSTORE
:

Don’t leave your products’ display management
to chance! Let Noral Instore take care
of your instore merchandising.

Visit http://www.noralmarketing.com
or call Al Vanderveen at 519-439-6800 ext. 201


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© 2002 by Michael McLarney.
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Sept3_02

 

  vol. viii, #32 September 2, 2002

* BMR announces new distribution centre
* Home Depot launches stand-alone nursery
* Rona posts record results in 2Q
* White Rose relaunches under new structure
* McMunn & Yates founder passes away

“The freedom of any society varies proportionately with the volume of its laughter.”
– Zero Mostel (U.S. comedian)
FREE INTERNATIONAL BUSINESS SEMINAR:

Want to build your overseas sales? Looking for new product and merchandising ideas? Then don’t miss this FREE International Business Seminar, Thursday, September 12, 9-11:30 a.m. Learn how to tackle the huge overseas market, take advantage of government programs and meet key European buyers. Book NOW!!! (Part of the Hardlines Conference Series, September 12-13, at the Four Points Sheraton near the Toronto International Airport.)

BMR BEGINS EXPANSION OF HARDWARE DISTRIBUTION
Longueuil, QC – Construction is underway by Groupe BMR inc. to expand its distribution centre.

The $5 million investment will result in an increase of BMR’s hardware distribution facilities to 120,000 sq.ft. and will accommodate 22,000 SKUs. The building materials warehousing will grow to a total of 65,000 sq.ft.

The construction is scheduled for completion by the beginning of 2003. It is expected to create 25 permanent jobs.

The expansion was made possible by the acquisition of an adjacent 360,000-sq.ft. property, bringing the total of BMR’s existing distribution centre and head offices location to nearly one million sq.ft. The improvement was needed in order to maintain and improve service to the co-op wholesale buying group’s 120 dealers throughout Québec, Eastern Ontario and Northern New Brunswick. BMR also has a warehouse in Saint-Augustin-de-Desmaures, near Québec City.

According to Yves Gagnon, president of BMR, the group wants to provide a full array of hardlines to its dealers. This expanded capacity, he says, will give them the autonomy to do so. “The dealers found it hard to be masters of their own destiny with someone else handling the hardlines supply,” he says.

Last year, Groupe BMR processed $232 million in wholesale sales, while sales by all its dealers totalled $630 million. A member of the Matreco buying group, it is celebrating its 35th anniversary this year.

RONA’S SECOND-QUARTER PROFITS RISE 113%
Boucherville, QC – Rona inc. recorded its best quarterly performance ever in its second quarter, increasing net earnings by a record 113.1%. Consolidated net earnings for the quarter were $18.3 million, up from $8.6 million last year. For the six-month period ended June 30, 2002, net earnings reached $22.1 million, 93.8% higher than the $11.4 million recorded in the year-earlier period.

Rona’s net consolidated sales, that is, the total sales at wholesale plus retail sales by its corporate stores and franchises, were $717.8 million in the second quarter, an increase of 50.1%.

Net sales for the six-month period reached $1.16 billion, a 58.7% increase over the previous year. This growth in sales is largely attributable to the acquisition in June, 2001 of Revy Home Centres Inc. in Ontario and Western Canada. However, same-store sales were up 9% over the same period in 2001, despite poor weather conditions, especially in May.

“Our results show that our recent acquisitions have produced the expected synergies,” said Rona president and CEO Robert Dutton in a prepared statement. He remains “cautiously optimistic” about the rest of the year.

A number of internal initiatives have contributed to the growth, as well, says the company. These include the renovation of several corporate stores, particularly in Ontario, the expansion of the Rona Lansing in Markham, ON and the opening of its 40th big box outlet, a Rona Home & Garden in Ottawa.

Sales by Rona’s big box stores in Québec have increased by more than 15% in the first six months of 2002.

HOME DEPOT UNVEILS NURSERY BANNER
Atlanta, GA – Home Depot has entered the commercial landscaping business with the opening of its first Landscape Supply store in the nearby community of Duluth.

According to the Atlanta Journal-Constitution, the 37,000-sq.ft. store, devoted solely to lawn and garden and landscaping products, is the latest retail concept from Home Depot, which is currently testing several alternative retail concepts, as same-store sales at its traditional stores begin to flag. The market for lawn and garden is estimated at US$34 billion.

Unlike a traditional Home Depot outlet, Landscape Supply will offer outdoor gardening supplies and materials only. While it will be open to the public, it is heavily geared toward contractors, builders and landscape architects. The store offers a greater variety and quantity of live goods at this new location than at a regular Home Depot store.

The 12,000-sq.ft. Landscape Supply store has an additional 25,000-sq.ft. of outside greenhouse on a seven-acre site. It features a separate entrance for contractors, with staff designated to deal exclusively with the trades.

Two more openings, in Woodstock and Kennesaw, GA, are scheduled for September 12, while another two are planned for the Dallas-Forth Worth, TX area. The company has not disclosed any other locations it has in mind.

IN MEMORIAM
One of the industry’s outstanding retailers passed away on August 23. Terry Yates was a founder of McMunn and Yates, a chain of home centres based in Dauphin, MB that includes six Do-it centres, a truss plant and a lumber yard. Age 61, he was president of the company at the time of his death.

Terry stood out in the industry as a smart, thoughtful retailer whose company continued to expand amidst the emergence of big box retailers in communities such as Winnipeg. In 1992, the Western Retail Lumberman’s Association named him “Mr. Lumberman of the Year.” He was also a strong supporter and friend of Hardlines.

His community activities included the Parkland Regional Health Authority, the Dauphin Lions Club and the Dauphin Men’s Curling Club, of which he was a life member. Terry leaves behind his wife Hazel, son Jason and his wife Laura, and daughter Rhea and her husband Paul Chard, plus three grandchildren.

COMPANY 52-WEEK HIGH 52-WEEK LOW CLOSE (FRI.)
Canadian Tire 33.15 18.50 30.11
Canfor 11.70 8.08 9.51
Emco 12.77 3.71 10.99
Goodfellow 13.99 8.00 12.00
Home Depot 52.60 26.10 32.93
Hudson’s Bay 19.40 6.45 7.73
Lowe’s Cos. 49.99 24.99 41.38
Sears Canada 25.10 12.50 17.50
Sodisco-Howden 2.20 0.75 1.55
Taiga Forest 7.00 3.75 6.25
West Fraser 44.42 26.14 35.92
NOTED …
“Anything ‘Mary-Kate and Ashley’ – $4.93-$29.93.” A recent release from Wal-Mart Canada advises fretful moms of what is hot in back-to-school accessories. Who knew…
COMPANIES IN THE NEWS
Last week, White Rose Home and Garden Centres held a special relaunch of its newly reformed company. At the same time, it paid homage to decades of tradition that the former company represented before falling into bankruptcy. Earlier last month, the new company, formed by White Rose management, purchase 24 White Rose locations from the receiver, PricewaterhouseCoopers Inc. Seven other stores will be closed. Under the direction of Fern Reeves, White Rose will attempt to position itself to offer “a unique, ever-changing assortment.”

Profits for Hudson’s Bay Co. in its second quarter were $4.7 million, down from the same period last year. Sales were $1.69 billion, down slightly from last year’s $1.7 billion. Sales at Zellers were up 0.5% year-over-year, while sales at the Bay stores decreased by 2%. Same-store sales increased 0.4% at Zellers and decreased 5.5% at the Bay, but margins narrowed for Zellers, hurting the company’s bottom line.

Home Depot‘s at-home services are taking off, as 2Q revenues for this division grew from US$395 million to US$500 million year-over-year. The company estimates that the “do-it-for-me” market is worth US$180 billion. Home Depot offers installed sales for everything from ceiling fans and windows to kitchen cabinets.

Sears Canada has relaunched six former eatons stores as urban Sears stores. It also opened two stores last week: Maisonville department store in London, ON was reopened after a 12,000-sq.ft. expansion, while a brand new store was unveiled at the Rosemere Shopping Centre in Rosemere, Québec.

Waters Instruments Inc. had 4Q net sales of $8.5 million, up 55% over the same period a year earlier. Sales for the year reached $25.3 million, a 66% increase. Profit for the year increased by 49% to $1.28 million, from $863,000 in fiscal 2001. Sales at the company’s Zareba Systems division, which now represent 77.6% of the company’s overall sales, more than doubled in fiscal 2002.

Richelieu Hardware Ltd. has signed an agreement in principle to acquire 75% of the shares of Menuiserie des Pins (L.F.) Ltée. The company specializes in products designed for window and door manufacturers currently supplied by Richelieu. Founded in 1946, it has annual sales of $8 million, mostly in Québec. Set to close in mid-September 2002, the transaction is subject to a due diligence.

PEOPLE ON THE MOVE
After three years as executive assistant to Home Depot Canada president Annette Verschuren, Erblin Rexha has been promoted to a position as financial analyst for the retailer … Erblin has been replaced in Annette’s office by Andra Matusevicz. (416-609-0852)

Rob MacDonald has joined Ace Hardware Canada in charge of store planning and design. His background includes Zellers and Home Depot Canada; he was most recently at The Building Box. (905-475-1188)

Pierre Racette has joined National Manufacturing of Canada as vice-president of national accounts and sales. A veteran of both the manufacturing and retail sides of the hardware business, Racette will operate out of National’s facilities in Cobourg, ON and report to Bill Medland, president of National. (905-372-9623)

At Grant Brothers Sales Ltd., Debbie Lambert has been appointed national accounts manager, Hardware Division, based in Grant Brothers’ head office in Mississauga. She will be responsible for leading GBS’s sales program to the major retailers and distributors across Canada. (905-852-9930)

Bernie Owens has been appointed vice-president of sales for Canada at BPC Westroc, effective September 1. Reporting to Don Moses, senior vice-president, sales and marketing, he will be responsible for Westroc’s wallboard and ceiling sales in Canada. (905-823-9881)

Dean Albonese has been named national sales manager for Better Living Products of Canada, effective immediately. In his new position, Dean will be responsible for the day-to-day sales management of the Canadian Division with a primary focus on the retail segment of the business. Dean joins the company from GSW Thermoplastics. (905-264-7100)

Michael Bennett has joined Reckitt-Benckiser as the regional manager, calling on the likes of Costco, Canadian Tire and Shoppers Drug Mart. (416-201-7480)

MARKET INDICATORS
Housing starts in Canada are expected to reach a 13-year high of 182,200 units this year. According to CMHC’s second-quarter Housing Outlook report, a strong job market, combined with relatively stable mortgage rates, will fuel the rise. Retail sales rose a healthy 1.8% in June to $25.6 billion, following a decline in May of 1.1%. All sectors except drugs and furniture enjoyed an increase. All provinces posted sales gains in June, except Prince Edward Island (-5.6%) and Nova Scotia (-0.2%). Retail sales advances ranged from 0.5% in Newfoundland and Labrador to 3.2% in Ontario.

A new study conducted for the Greater Toronto Home Builders Association reveals that 60.6% of all households in Toronto owned their own homes in 1996. That number has grown to 63.8% today, an increase of about 150,000 homes.

Low interest rates helped push sales of new homes in the U.S. in July. Single-family dwelling were up 6.7% to a seasonally adjusted rate of 1.017 million last month. July was the first time new-home sales in the U.S. passed the one million mark.

ARE YOU IN THE KNOW?
How big is the Canadian hardware/home improvement industry? Which sectors are growing fastest? Know the answers – read the Hardlines Quarterly Report!…. CLICK HERE to find out more!
****HARDLINES MARKETPLACE****
Check out Hardlines Classifieds on the web:
https://hardlines.ca/html/classifieds_new.asp

POSITIONS SOUGHT

SALES EXECUTIVE AVAILABLE
Sales executive available full time or on a contract basis. Plugged into retailers in Canada and the U.S.
Contacts in the electrical, lighting and building materials categories. Excellent references. Results guaranteed. Email: integralsm@hotmail.com

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HELP WANTED

PRODUCT MANAGER
Are you a Merchant at heart? Due to their growing list of successes with Customers on both sides of the border, our Client, a long-established, yet entrepreneurial manufacturer needs to add a marketing performer to assist in continuing their transformation to a market and category driven leader. You’ll be responsible for sourcing, developing and bringing to market a continuous stream of new products to complement over 2000 current skus. This involves true category management including sku reviews, packaging and merchandising, ad agency liaison, and new product development involving travel to the company’s offshore manufacturing facilities. Achieving market penetration, profitability targets and classic consumer products product management are your goals in this excellent career opportunity.

You can demonstrate successes in new product development, speed-to-market turnaround and the ability to transform concepts into reality. You may be a Retailing Merchant looking to move “to the other side”, or currently be a consumer products Product Management wizard. Montreal-based; relocation assistance will be provided if required.

Please contact Wolf Gugler in complete confidence, quoting file number C-14.
Wolf Gugler & Associates Limited, 1370 Don Mills Road, Suite 300, Don Mills, Ontario M3B 3N7 Phone: (416) 386-1719. Email: resumes@wolfgugler.com Web site: www.wolfgugler.com

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NATIONAL ACCOUNT MANAGER
Maxtech Consumer Products Group, an innovative and expanding designer, manufacturer and distributor of power tool accessories and hand tools currently has an opening for a high-level Account Manager/Sales Executive to grow our product penetration and expand our customer base, largely in the U.S. We offer a solid customer base, a unique and innovative product line, and a very dynamic work environment.

The ideal candidate will be a self-starter with experience in the hardware/DIY tool market and a proven track record of growing sales and market share, a willingness to travel and be highly motivated.

If you are interested, please forward cover letter and resumé to jobs@maxtech-mfg.com or fax: 519-885-6066

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DISTRICT SALES MANAGER – NORTHERN ONTARIO
Porter-Cable Delta
, a recognized leader of quality woodworking, portable electric, equipment and air tools products, currently requires an enthusiastic professional as:
District Sales Manager—Northern Ontario

A resourceful individual able to organize and communicate successfully, you will based in Sudbury directing the operations for your territory and meeting strategic objectives. As a high achiever, you have a minimum of 3 years sales experience in the hardware, automotive and/or HVAC industry. You have a valid driver’s license, a post secondary degree/diploma preferably in Business and are computer literate. A background in power tool sales and bilingual communication skills are desirable.

If you are looking for a progressive organization and a competitive compensation package, please fax your resumé to Human Resources at 519-836-9352, or email: TMAJOR@PORTERCABLE-DELTA.COM or mail to 505 Southgate Drive, P.O. Box 848, Guelph, Ontario N1H 6M7. We thank all applicants; however only candidates selected for an interview will be contacted.

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INDUSTRIAL SALES AGENT WANTED
TradeMASTER Tools
, a full line power tool distributor, is looking for an experienced agent to build industrial/automotive accounts in Ontario. Fax reply to Sales Manager at 519-622-4472 or email: sales@trademasterltd.com

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CANADIAN SALES MANAGER: LADDERS
Located in Richmond Hill, ON, and reporting to the U.S. Director of Sales, the Canadian Sales Manager plans and directs the Ladder Division’s sales strategy including sales volume objectives, sales profitability objectives, key account management, & marketing/merchandising programs.

Qualifications include four year college or university degree – in sales marketing or equivalent; 3 plus years experience in the hardlines/building products industry; excellent verbal and written communication skills; well organized and good problem solver; high energy level and self motivated team player; bilingual (French and English) preferred.

Interested candidates may submit their résumé no later than Monday, August 19, 2002 to: Lee Bennett, William L Bonnell Co., 25 Bonnell Street, Newnan, Georgia 30263; fax 770-254-7708 or e-mail:clbennett@bonlalum.com


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SERVICES OFFERED

WIN AT DIVERSIFIED STRATEGIC GROWTH IN THE UNITED STATES
Are you a Canadian building product or home improvement product manufacturer? Are you already selling in the United States or are planning to but need more horsepower to get to the next level?

Based on 23 years experience in Big Box Retail, Wholesale Distribution, OEM, New Home Builder and Renovation Contractor channels, Del Ray Company has knowledge of winning strategies in the U.S. marketplace.
Del Ray Company specializes in turnkey game plans to determine how to diversify risk by diversifying your channels of distribution in the United States. Find out how a multi-channel strategy in the United States can be a formula for success. Contact: Dave Murray, Del Ray Company; dtm2002@sympatico.ca; Tel. 416-277-5925;
Fax. 905-820-1053.
Strategic Expertise For Canadian Manufacturers.

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Brand building power-assist

· Corporate ID modernizing
· Product packaging revitalizing
· Marketing program development
· Marketing Audit … reality check
cjohnston@synmark.net or phone: 905 849 4850

***********************************************************************************

NORAL INSTORE
:

Don’t leave your products’ display management
to chance! Let Noral Instore take care
of your instore merchandising.

Visit http://www.noralmarketing.com
or call Al Vanderveen at 519-439-6800 ext. 201


**********************************************************************************
SELL YOUR COMPANY – OR BUY ONE – WITH HARDLINES CLASSIFIEDS!
DO YOUR EXECUTIVE SEARCH, FIND NEW LINES OR GET NEW REPS IN THE HARDLINES MARKETPLACE.

ONLY $18 PER LINE FOR THREE WEEKS!
TO PLACE YOUR AD, CALL US AT 416-489-3396 OR
EMAIL: bev@hardlines.ca

Hardlines is published weekly (except monthly in December and August)
by McLARNEYCOM
542 Mount Pleasant Rd., Suite 302, Toronto, Ontario, Canada M4S 2M7
© 2002 by Michael McLarney.
HARDLINES™ the electronic newsletter hardlines.ca
Phone: 416.489.3396; Fax: 416.489.6154
Michael McLarney, Editor & Publisher: mike@hardlines.ca
Beverly Allen, Marketing Manager: bev@hardlines.ca
Nancy Wright, Circulation Manager: nancy@hardlines.ca
______________________________________________
THE HARDLINES “FAIR PLAY” POLICY:
Reproduction in whole or in part is very uncool and strictly forbidden and really and truly against the law. So please, play fair! Call for information on multiple subscriptions or a site license for your company. We do want as many people as possible to read Hardlines each week – but let us handle your internal routing from this end!
______________________________________________
Subscription: $199+$13.93 GST = $212.93 per year (GST #13987 0398 RT). Secondary subscriptions at the same office are only $28 + $1.96 GST = $29.98. Ask about our reduced rate for branch offices. You can pay online by VISA at our secure website or send us money. Please make cheque payable to McLarneyCom.

Aug19_02

 

  vol. viii, #31 August 19, 2002

* Home Depot cuts deal with Enbridge in GTA
* Chicago Show gets mixed reviews
* Retail guru John Williams joins Hardlines Conference
* Home Hardware to expand Atlantic distribution centre
* Sodisco-Howden recorded 24% increase in 2Q

“Half the agony of living is waiting.”
– Alexander Rose (American writer)
OUR SUMMER SCHEDULE:

The next issue of Hardlines will be out September 3. But don’t worry! The World Headquarters remains open during this time, as we prepare for our Hardlines Conference Series on September 12-13. If you haven’t registered yet, act fast – you’ll want to be part of the most incredible information and networking event of the year!

CONFERENCE HOTEL SPECIAL:
The Four Points Sheraton has extended the deadline for our special low conference rate. Call before August 31 and the price is only $149 per night. Contact: 800-737-3211 or 905-624-1144; email: mevans@fourpointsairport.com . – Michael

HOME DEPOT EXPANDS AT-HOME SERVICES WITH HVAC
Toronto, ON – Home Depot Canada continues to expand its maintenance and installed services for homeowners with heating and air conditioning installations. The program, in association with Enbridge Home Services, will deliver sales and installation of Trane HVAC systems through 31 Home Depot locations in the extended Greater Toronto Area.

Home Depot has a three-year exclusive deal with Trane in the U.S. that’s been under way for just over a year, but Trane’s dealer network in Canada isn’t as widespread as it is south of the border. Therefore, Enbridge got involved, becoming a Trane preferred dealer here.

“This category has been identified as one of the key areas of growth and we’re already well established in areas like kitchens and flooring,” says Keith Bertram, Home Depot Canada’s divisional manager for At-Home-Services. “But the new initiative identifies programs outside the store, aimed at the ‘do-if-for-me’ market.”

Trane products won’t be carried in the stores, but will be displayed in the At-Home-Services selling centres within the stores. During prime time shopping hours, Enbridge Home Services representatives will also be on hand. Purchasing for the program falls under the aegis of Lyne Castonguay, divisional product merchant for plumbing and HVAC.

The pilot program includes all Home Depot stores between Ancaster in the West, Oshawa in the East, St. Catharines in the South and North to Orillia. The retailer intends to go national with the program in time, says Bertram, who was himself formerly with Enbridge. He says that company wants to go national, and the Home Depot alliance will give it the means to do so as the program is rolled out coast-to-coast.

Home Depot Canada already has a national carpet and upholstery cleaning service, while duct cleaning, window replacement and roofing programs are gradually expanding into all areas of the country, as well. At-Home-Services is enjoying growth “in the high double digits” and Bertram’s team is on the lookout for new opportunities.

HOME HARDWARE PLANS NOVA SCOTIA EXPANSION
St. Jacobs, ON – Home Hardware Stores Ltd. plans to expand its Debert, NS distribution centre by adding 109,000 sq.ft. to its existing 365,000-sq.ft. facility. Construction will begin in fall 2002 with completion expected by spring 2003. The total cost of the project is estimated at $4.2 million.

The Debert distribution centre supplies Home dealers in Eastern Québec and the Atlantic provinces, including Iles-de-la-Madeleine and St. Pierre et Miquelon. The facility, which was built in 1980, recently underwent a conveyor retrofit and the addition of extra storage bins to improve productivity.

Additional distribution centres are located in Wetaskiwin, AB, Elmira, ON and St. Jacobs, ON, totalling more than two million sq.ft. of warehousing space and housing 60,000 SKUs.

NATIONAL HARDWARE SHOW IS SMALLER, EASIER TO NEGOTIATE
Chicago, IL – The National Hardware Show, August 11-13 in Chicago, got mixed reviews, but was still deemed worthwhile even to the gripers. One manufacturer said the lack of key buyers from companies like Lowe’s and Home Depot, gave his sales team more time to devote to “second-tier” buyers. However, others found the aisles painfully empty. What was once prime real estate at the show was filled with smaller importers and dozens of empty booth spaces.

Last year, 53,310 industry trade professionals attended the show, with attendees from 90 countries represented. It also shrank down to three days from four in 2001. This year, the show was reduced to two buildings and included a housewares section for the first time.

RETAIL TRENDS, POWER OF GOOD PR ADDED
TO CONFERENCE SERIES
Toronto, ON – The latest trends in retail worldwide will be given fresh commentary, as retail guru John Williams, of J.C. Williams Group, joins the Retail Strategies Symposium on September 12, 2002. Williams focuses on business strategies for retailers, shopping centres, cities and manufacturers. He heads up one of the foremost retail and shopping centre consultancies in North America.

At the Hardlines Marketing Conference on the following day, September 13, David Day has agreed to participate in our breakout session on maximizing public relations. Day, formerly director of communications at Home Depot Canada, is now vice-president of Temple Scott Associates, a leading public relations and government relations firm. He will talk about how to drive sales through PR (a tool that is drastically underused in this industry – Michael).

“It’s an effective way to drive the bottom line,” says Day. “Looking to the future, both manufacturers and retailers need to make this part of their marketing arsenal.”

He’ll be joined by Michael McLarney, editor and publisher, etc., who’s been on the receiving end of some pretty dismal PR over the years. He’ll explain what works and what doesn’t when communicating with the media.

For more information about the Hardlines Conference Series, September 12-13, 2002, click here for more Conference details or call Nancy at 416-489-3396, nancy@hardlines.ca Click here to register.

COMPANY 52-WEEK HIGH 52-WEEK LOW CLOSE (FRI.)
Canadian Tire 33.15 18.50 29.90
Canfor 11.70 8.08 9.30
Emco 12.77 3.71 11.45
Goodfellow 13.99 8.00 10.75
Home Depot 52.60 26.10 28.10
Hudson’s Bay 20.10 6.45 8.03
Lowe’s Cos. 49.99 24.99 36.79
Sears Canada 25.10 12.50 17.25
Sodisco-Howden 2.20 0.75 1.60
Taiga Forest 6.90 3.75 6.50
West Fraser 44.42 26.14 37.50
MARKET INDICATORS
The New Housing Price Index rose 0.2% in June from May, while year-over-year it was up 4.1%, says Stats Canada. Monthly increases occurred in 14 of the 21 urban centres surveyed. The largest monthly advance was in Kitchener-Waterloo, ON, up 1.2%, followed by Regina, up 0.9%. Winnipeg and London each rose 0.6%, and Calgary’s index was up 0.4%. Québec City and St. John’s were both up 0.3%, while Montréal, Saskatoon and Ottawa were up 0.2%. Halifax, Charlottetown, Toronto, Windsor and Vancouver were unchanged from June. Housing starts in Canada slipped 0.2% in July to 200,300 units from 200,800 units seasonally adjusted in June, according to CMHC. Urban multiple starts rose 4.6%, while urban singles fell 4.6%. Rural starts were also down, to 24,400 units seasonally adjusted from a preliminary 25,900 units.

Sales by large retailers were up 6.1% in June from June 2001, says Stats Canada, while sales for the first half of the year were up 6.6% over the same period of 2001. Every major commodity group posted a strong gain from June 2001, except housewares and food and beverages, which showed small increases.

Retail sales in the U.S. rose 1.2% to US$304.28 billion seasonally adjusted. Excluding automotive, sales rose 0.2%. The news comes as the Central Bank announces that interest rates will remain unchanged.

OVERHEARD
“Customers will see something new every time they come into a White Rose store. We are going to be the location of choice for the latest in gardening and decorating ideas and high quality products.” – Fern Reeves, the new head of buying for White Rose Home & Garden Centres Ltd.
COMPANIES IN THE NEWS
Canadian Tire‘s retail sales from all banners in the second quarter were up 9.4% to $2.05 billion. Profits rose 9.7% to $58.6 million, from $53.4 million in the same quarter of 2001. Canadian Tire stores had sales of $1.70 billion, a 4.7% increase, while same-store sales were up 1.5%.

Sodisco-Howden Group recorded revenues of $148.4 million for the second quarter, up 24% over last year. The increase was due largely to added business from the acquisition of the hardware and building materials assets of Marchands Unis and from the strong performance of the LBM sector. 2Q profits reached $1.7 million. Revenues for the first six months were $235.0 million, up 22.2%, but year-to-date losses deepened to $1.0 million from $0.6 million a year earlier.

If the real estate was available, Home Depot would open two more stores in Calgary, says the Calgary Herald. While in town to help with an all-women Habitat for Humanity event last week, Home Depot Canada president Annette Verschuren bemoaned the lack of available sites, where the retailer already has four.

Coming out from under its bankruptcy protection, the management of White Rose has re-incorporated as White Rose Home & Garden Centres Ltd., named Fern Reeves to head up the turnaround, and will buy back 24 White Rose locations from the receiver.

After a brief absence from the market, McCulloch Canada is back under new owners, Taiwan-based Jenn Feng Industrial Co. Ltd. McCulloch carries a full line of gas and electric products and power tools. Jenn Feng produces for Hitachi, Ryobi Australia, Metabo and Milwaukee.

GSW Inc. has purchased the assets of the vinyl gutter business of Bemis Manufacturing Co. as part of GSW’s Building Products Division in Barrie, ON. The deal includes patents, trademarks and tooling relating to its Rain Master brand and is intended to strengthen GSW’s vinyl gutter and downspout business throughout the U.S. and Canada. Terms of the deal are not disclosed.

Do it Best Corp. ended its 2002 fiscal year on June 30 with US$2.39 billion in sales, up 9.5%. Rebates reached US$95.7 million, or 12.9% of total purchases, to the co-op retailer’s 4,300 members. During the fiscal year, Do it Best added 266 new members.

Lowe’s is working with its suppliers to convert pressure-treated wood from CCA to Alkaline Copper Quaternary (ACQ) lumber by this fall. The company wants to stay ahead of the EPA’s voluntary phase-out of the arsenical treating method,6 even though no reasonable risk has been attached to CCA.

Total sales for Wal-Mart in its second quarter were US$59.694 billion, an increase of 13.1% over last year. Net income for the quarter was US$2.038 billion, up from US$1.622 billion. Net sales for the six-month period were US$114.654 billion, an increase of 13.7%.

Costco Wholesale Corp. reported net sales of US$2.96 billion for July, up 10% from US$2.70 billion in July 2001. For the first 48 weeks of its 2002 fiscal year, the company reported net sales of US$34.97 billion, an increase of 11%.

The FBI, working with agents from the Securities and Exchange Commission, and a U.S. House subcommittee are gathering evidence as part of a probe into bankrupt Kmart Corp., to determine if charges should be laid against any Kmart executives following the retailer’s Chapter 11 filing last January.

PEOPLE ON THE MOVE
Brian Warr, owner of Warr’s Castle Building Centre in Springdale, NF has been elected to the board of directors of the National Retail Hardware Association. Warr is a member of the board of the Canadian Retail Hardware Association, which is affiliated with the 42,000-member U.S. association. He also sits on the Castle board. (Contact Brian at: 709-673-3922)

Don Fawcett has joined Ingersoll-Rand Security and Safety as national accounts sales manager. He was formerly with Scott’s. (905-278-6128)

The folks at Imperial Manufacturing Group have asked me to clarify that Bill Mair‘s new role with the company is of a contractual nature only. He comes to IMG as an independent contractor to launch new marketing initiatives, not as a full time product manager. (506-523-9117)

Larry Mercer, executive vice-president in charge of store operations for Home Depot in Atlanta, will retire later this year. A 23-year company veteran, Mercer will remain with the company as an advisor to Home Depot CEO Bob Nardelli until February 2004.

NOTED …
As the Canadian Hardware and Building Materials Show gears up for 2003, it has managed to retain a number of repeat vendors. So far, 62.5% of CHS 2003 exhibitors have participated five or more years in the show. Of those companies, one-third have exhibited for more than 20 years.
ARE YOU IN THE KNOW?
How big is the Canadian hardware/home improvement industry? Which sectors are growing fastest? Know the answers – read the Hardlines Quarterly Report!…. CLICK HERE to find out more!
****HARDLINES MARKETPLACE****
Check out Hardlines Classifieds on the web:
https://hardlines.ca/html/classifieds_new.asp

POSITIONS SOUGHT

SALES EXECUTIVE AVAILABLE
Sales executive available full time or on a contract basis. Plugged into retailers in Canada and the U.S.
Contacts in the electrical, lighting and building materials categories. Excellent references. Results guaranteed. Email: integralsm@hotmail.com

************************************************************************************ 

HELP WANTED

NATIONAL ACCOUNT MANAGER
Maxtech Consumer Products Group, an innovative and expanding designer, manufacturer and distributor of power tool accessories and hand tools currently has an opening for a high-level Account Manager/Sales Executive to grow our product penetration and expand our customer base, largely in the U.S. We offer a solid customer base, a unique and innovative product line, and a very dynamic work environment.

The ideal candidate will be a self-starter with experience in the hardware/DIY tool market and a proven track record of growing sales and market share, a willingness to travel and be highly motivated.

If you are interested, please forward cover letter and resumé to jobs@maxtech-mfg.com or fax: 519-885-6066

************************************************************************************
DISTRICT SALES MANAGER – NORTHERN ONTARIO
Porter-Cable Delta
, a recognized leader of quality woodworking, portable electric, equipment and air tools products, currently requires an enthusiastic professional as:
District Sales Manager—Northern Ontario

A resourceful individual able to organize and communicate successfully, you will based in Sudbury directing the operations for your territory and meeting strategic objectives. As a high achiever, you have a minimum of 3 years sales experience in the hardware, automotive and/or HVAC industry. You have a valid driver’s license, a post secondary degree/diploma preferably in Business and are computer literate. A background in power tool sales and bilingual communication skills are desirable.

If you are looking for a progressive organization and a competitive compensation package, please fax your resumé to Human Resources at 519-836-9352, or email: TMAJOR@PORTERCABLE-DELTA.COM or mail to 505 Southgate Drive, P.O. Box 848, Guelph, Ontario N1H 6M7. We thank all applicants; however only candidates selected for an interview will be contacted.

***********************************************************************************
*
INDUSTRIAL SALES AGENT WANTED
TradeMASTER Tools
, a full line power tool distributor, is looking for an experienced agent to build industrial/automotive accounts in Ontario. Fax reply to Sales Manager at 519-622-4472 or email: sales@trademasterltd.com

************************************************************************************
CANADIAN SALES MANAGER: LADDERS
Located in Richmond Hill, ON, and reporting to the U.S. Director of Sales, the Canadian Sales Manager plans and directs the Ladder Division’s sales strategy including sales volume objectives, sales profitability objectives, key account management, & marketing/merchandising programs.

Qualifications include four year college or university degree – in sales marketing or equivalent; 3 plus years experience in the hardlines/building products industry; excellent verbal and written communication skills; well organized and good problem solver; high energy level and self motivated team player; bilingual (French and English) preferred.

Interested candidates may submit their résumé no later than Monday, August 19, 2002 to: Lee Bennett, William L Bonnell Co., 25 Bonnell Street, Newnan, Georgia 30263; fax 770-254-7708 or e-mail:clbennett@bonlalum.com


***********************************************************************************
*
FIELD SALES MANAGER – EASTERN CANADA
Porter-Cable Delta
, a recognized leader of quality woodworking, portable electric, equipment and air tools products, currently requires an enthusiastic professional as Field Sales Manager – Eastern Canada.

A resourceful individual able to organize and communicate successfully, you will direct the industrial sales operations for Eastern Canada. A high achiever, you have a minimum of 5 years sales experience in the hardware, automotive and/or HVAC industry. Your minimum of 3 years supervisory experience, bilingual spoken and written skills (English/French) and exceptional computer literacy will allow you to direct the Eastern Canada sales force and key accounts to meet strategic objectives. You are located within commuting distance to Guelph, Ontario for weekly meetings (approximately 2days per week); you have a willingness to travel, a valid driver’s license and a post secondary degree/diploma preferably in Business.

If you are looking for a progressive organization and a competitive compensation package, please contact Wolf Gugler in complete confidence, quoting file number C-11. Wolf Gugler & Associates Limited, 1370 Don Mills Road, Suite 300, North York, Ontario M3B 3N7. Phone: 416-386-1719 email: resumes@wolfgugler.com. web site:
www.wolfgugler.com

************************************************************************************

SERVICES OFFERED

Brand building power-assist
· Corporate ID modernizing
· Product packaging revitalizing
· Marketing program development
· Marketing Audit … reality check
cjohnston@synmark.net or phone: 905 849 4850

***********************************************************************************

NORAL INSTORE
:

Don’t leave your products’ display management
to chance! Let Noral Instore take care
of your instore merchandising.

Visit http://www.noralmarketing.com
or call Al Vanderveen at 519-439-6800 ext. 201


**********************************************************************************
SELL YOUR COMPANY – OR BUY ONE – WITH HARDLINES CLASSIFIEDS!
DO YOUR EXECUTIVE SEARCH, FIND NEW LINES OR GET NEW REPS IN THE HARDLINES MARKETPLACE.

ONLY $18 PER LINE FOR THREE WEEKS!
TO PLACE YOUR AD, CALL US AT 416-489-3396 OR
EMAIL: bev@hardlines.ca

Hardlines is published weekly (except monthly in December and August)
by McLARNEYCOM
542 Mount Pleasant Rd., Suite 302, Toronto, Ontario, Canada M4S 2M7
© 2002 by Michael McLarney.
HARDLINES™ the electronic newsletter hardlines.ca
Phone: 416.489.3396; Fax: 416.489.6154
Michael McLarney, Editor & Publisher: mike@hardlines.ca
Beverly Allen, Marketing Manager: bev@hardlines.ca
Nancy Wright, Circulation Manager: nancy@hardlines.ca
______________________________________________
THE HARDLINES “FAIR PLAY” POLICY:
Reproduction in whole or in part is very uncool and strictly forbidden and really and truly against the law. So please, play fair! Call for information on multiple subscriptions or a site license for your company. We do want as many people as possible to read Hardlines each week – but let us handle your internal routing from this end!
______________________________________________
Subscription: $199+$13.93 GST = $212.93 per year (GST #13987 0398 RT). Secondary subscriptions at the same office are only $28 + $1.96 GST = $29.98. Ask about our reduced rate for branch offices. You can pay online by VISA at our secure website or send us money. Please make cheque payable to McLarneyCom.

Aug12_02

 

  Aug. 12, 2002

* Independents keep turns down, profits up but…
* Buying groups need to consolidate
* 2001 big box market share
All this and more in Hardlines Quarterly Report, 3rd Qtr, 2002

“The next issue of Hardlines is August 19th.”
Michael McLarney

OUR SUMMER SCHEDULE:

Please note that Hardlines will be published on August 19. There will be no issues on August 5, August 12, and August 26. The World Headquarters remains open during this time however, as we prepare for our incredible Hardlines Conference Series in Toronto, September 12-13. – Michael

INDEPENDENTS OPERATE SMARTER, BUT
BIG BOXES KEEP GAINING GROUND
World Headquarters, Toronto -Independent hardware and building centre dealers may be keeping turns down and getting profits up, but it hasn’t been enough to stave off the growing market share of home improvement big boxes. These conclusions are drawn in part from a new survey of dealers across Canada.

The survey, Benchmarking 2002, was conducted jointly by Hardlines Quarterly Report and the Canadian Retail Hardware Association and appears in the latest issue of Hardlines Quarterly Report. While it shows yearly improvement in the operations of hardware retailers and building centre dealers, another study in the same issue shows that the growth of independent dealers has kept pace with the growth of the industry overall, but has failed to increase its market share. Big boxes, meanwhile, have increased their share and now account for almost one-fifth of the overall market.

The latest issue of HQR also features the only accurate evaluation of the size of the home improvement market at retail, and breaks out the growth of five key retail formats within that market. This issue’s Retail Report considers the growth of buying groups in Canada, and their need to seek further consolidation to better compete against big boxes. An updated organizational chart of all the key buying groups, complete with their affiliations, provides a ready reference for figuring out the connections among the various groups.

HQR is dedicated to making sense of home improvement retailing today. Each issue is filled with the latest proprietary research that tracks the growth of the retail home improvement industry in Canada. To order, fax Nancy Wright at 416-489-6154, e-mail nancy@hardlines.ca or click here. Call Nancy at 416-489-3396 and ask how you can get HQR AND the Hardlines Industry Report and save $396!

INTERNATIONAL TRADE IS FOCUS OF NEW SEMINAR
World Headquarters, Toronto – Finding business overseas is the subject of a new seminar from Hardlines. “Global selling: Tools for Opening Overseas Markets” will precede the Retail Strategies Symposium in Toronto on September 12. The workshop will provide an overview of the global home improvement market, identifying key international markets and leading retailers in Europe and Asia.

In addition, experts on tax and export law will share tips to keep paperwork down and get sales up. The benefits of Canadian participation in the world’s largest hardware show, Practical World: the Cologne International Hardware Fair/DIY’TEC, will also be presented.

Any company looking for more international customers or greater access to global buying will benefit from this workshop. It includes practical tips on finding representation, meeting buyers and stickhandling the ins and outs of foreign business.

“Global selling: Tools for Opening Overseas Markets” is presented free of charge as part of the two-day Hardlines Conference Series, September 12-13, 2002. Day one features the Global Sales seminar in the morning, followed by the Retail Strategies Symposium in the afternoon. Day two features a full day of presentations and workshops in our Hardlines Marketing Conference.

For more information about the Hardlines Conference Series, September 12-13, 2002, call Nancy at 416-489-3396, nancy@hardlines.ca Click here to register.

COMPANIES IN THE NEWS
PEOPLE ON THE MOVE
Will be back Aug. 19
ARE YOU IN THE KNOW?
How big is the Canadian hardware/home improvement industry? Which sectors are growing fastest? Know the answers – read the Hardlines Quarterly Report!…. CLICK HERE to find out more!
****HARDLINES MARKETPLACE****
Check out Hardlines Classifieds on the web:
https://hardlines.ca/html/classifieds_new.asp

POSITIONS SOUGHT

SALES EXECUTIVE AVAILABLE
Sales executive available full time or on a contract basis. Plugged into retailers in Canada and the U.S.
Contacts in the electrical, lighting and building materials categories. Excellent references. Results guaranteed. Email: integralsm@hotmail.com

************************************************************************************ 

HELP WANTED

NATIONAL ACCOUNT MANAGER
Maxtech Consumer Products Group, an innovative and expanding designer, manufacturer and distributor of power tool accessories and hand tools currently has an opening for a high-level Account Manager/Sales Executive to grow our product penetration and expand our customer base, largely in the U.S. We offer a solid customer base, a unique and innovative product line, and a very dynamic work environment.

The ideal candidate will be a self-starter with experience in the hardware/DIY tool market and a proven track record of growing sales and market share, a willingness to travel and be highly motivated.

If you are interested, please forward cover letter and resumé to jobs@maxtech-mfg.com or fax: 519-885-6066

************************************************************************************
DISTRICT SALES MANAGER – NORTHERN ONTARIO
Porter-Cable Delta
, a recognized leader of quality woodworking, portable electric, equipment and air tools products, currently requires an enthusiastic professional as:
District Sales Manager—Northern Ontario

A resourceful individual able to organize and communicate successfully, you will based in Sudbury directing the operations for your territory and meeting strategic objectives. As a high achiever, you have a minimum of 3 years sales experience in the hardware, automotive and/or HVAC industry. You have a valid driver’s license, a post secondary degree/diploma preferably in Business and are computer literate. A background in power tool sales and bilingual communication skills are desirable.

If you are looking for a progressive organization and a competitive compensation package, please fax your resumé to Human Resources at 519-836-9352, or email: TMAJOR@PORTERCABLE-DELTA.COM or mail to 505 Southgate Drive, P.O. Box 848, Guelph, Ontario N1H 6M7. We thank all applicants; however only candidates selected for an interview will be contacted.

***********************************************************************************
*
INDUSTRIAL SALES AGENT WANTED
TradeMASTER Tools
, a full line power tool distributor, is looking for an experienced agent to build industrial/automotive accounts in Ontario. Fax reply to Sales Manager at 519-622-4472 or email: sales@trademasterltd.com

************************************************************************************
CANADIAN SALES MANAGER: LADDERS
Located in Richmond Hill, ON, and reporting to the U.S. Director of Sales, the Canadian Sales Manager plans and directs the Ladder Division’s sales strategy including sales volume objectives, sales profitability objectives, key account management, & marketing/merchandising programs.

Qualifications include four year college or university degree – in sales marketing or equivalent; 3 plus years experience in the hardlines/building products industry; excellent verbal and written communication skills; well organized and good problem solver; high energy level and self motivated team player; bilingual (French and English) preferred.

Interested candidates may submit their résumé no later than Monday, August 19, 2002 to: Lee Bennett, William L Bonnell Co., 25 Bonnell Street, Newnan, Georgia 30263; fax 770-254-7708 or e-mail:clbennett@bonlalum.com


***********************************************************************************
*
FIELD SALES MANAGER – EASTERN CANADA
Porter-Cable Delta
, a recognized leader of quality woodworking, portable electric, equipment and air tools products, currently requires an enthusiastic professional as Field Sales Manager – Eastern Canada.

A resourceful individual able to organize and communicate successfully, you will direct the industrial sales operations for Eastern Canada. A high achiever, you have a minimum of 5 years sales experience in the hardware, automotive and/or HVAC industry. Your minimum of 3 years supervisory experience, bilingual spoken and written skills (English/French) and exceptional computer literacy will allow you to direct the Eastern Canada sales force and key accounts to meet strategic objectives. You are located within commuting distance to Guelph, Ontario for weekly meetings (approximately 2days per week); you have a willingness to travel, a valid driver’s license and a post secondary degree/diploma preferably in Business.

If you are looking for a progressive organization and a competitive compensation package, please contact Wolf Gugler in complete confidence, quoting file number C-11. Wolf Gugler & Associates Limited, 1370 Don Mills Road, Suite 300, North York, Ontario M3B 3N7. Phone: 416-386-1719 email: resumes@wolfgugler.com. web site:
www.wolfgugler.com

************************************************************************************

SERVICES OFFERED

Brand building power-assist
· Corporate ID modernizing
· Product packaging revitalizing
· Marketing program development
· Marketing Audit … reality check
cjohnston@synmark.net or phone: 905 849 4850

***********************************************************************************

NORAL INSTORE
:

Don’t leave your products’ display management
to chance! Let Noral Instore take care
of your instore merchandising.

Visit http://www.noralmarketing.com
or call Al Vanderveen at 519-439-6800 ext. 201


**********************************************************************************
SELL YOUR COMPANY – OR BUY ONE – WITH HARDLINES CLASSIFIEDS!
DO YOUR EXECUTIVE SEARCH, FIND NEW LINES OR GET NEW REPS IN THE HARDLINES MARKETPLACE.

ONLY $18 PER LINE FOR THREE WEEKS!
TO PLACE YOUR AD, CALL US AT 416-489-3396 OR
EMAIL: bev@hardlines.ca

Hardlines is published weekly (except monthly in December and August)
by McLARNEYCOM
542 Mount Pleasant Rd., Suite 302, Toronto, Ontario, Canada M4S 2M7
© 2002 by Michael McLarney.
HARDLINES™ the electronic newsletter hardlines.ca
Phone: 416.489.3396; Fax: 416.489.6154
Michael McLarney, Editor & Publisher: mike@hardlines.ca
Beverly Allen, Marketing Manager: bev@hardlines.ca
Nancy Wright, Circulation Manager: nancy@hardlines.ca
______________________________________________
THE HARDLINES “FAIR PLAY” POLICY:
Reproduction in whole or in part is very uncool and strictly forbidden and really and truly against the law. So please, play fair! Call for information on multiple subscriptions or a site license for your company. We do want as many people as possible to read Hardlines each week – but let us handle your internal routing from this end!
______________________________________________
Subscription: $199+$13.93 GST = $212.93 per year (GST #13987 0398 RT). Secondary subscriptions at the same office are only $28 + $1.96 GST = $29.98. Ask about our reduced rate for branch offices. You can pay online by VISA at our secure website or send us money. Please make cheque payable to McLarneyCom.

July29_02

 

  vol. viii, #30 July 29, 2002

* Canadian Tire shopped by 90% of Canadians
* Rona prepares to access capital market
* Seminar gives tips for building international sales
* Emco nixes purchase from BC Gas
* Wholesale plumbing and heating sales up in June

“I am only one; but still I am one. I cannot do everything, but still I can do something; I will not refuse to do something I can do.” – Helen Keller (1880-1968)
OUR SUMMER SCHEDULE:

Please note that Hardlines will be published only once next month, on August 19. There will be no issues on August 5, August 12, and August 26. The World Headquarters remains open during this time however, as we prepare for our incredible Hardlines Conference Series in Toronto, September 12-13. – Michael

RETAIL SPENDING WILL STAY STRONG TO END OF YEAR
Toronto, ON – Retail sales in Canada are expected to grow by 4.7% in 2002, to $303.1 billion, with almost half of that coming from six major urban markets. And Canadian Tire remains the most shopped retailer in the country.

The Vancouver, Edmonton, Calgary, Toronto, Ottawa-Hull and Montréal markets make up 48% of the retail industry in Canada, says the latest Major Market Retail Report from Kubas Consultants. The Toronto area alone comprises 17% of the national market, while Montréal accounts for another 11%.

Among shoppers surveyed, 75% said they have visited a hardware or home improvement store within last 12 months. Big boxes continue to stir interest, as 70% of shoppers said they’re “very” or “somewhat” interested in shopping at one. However, only 51% of shoppers aged 30-39 cared to venture into a power centre. And the appeal drops as shoppers get older: only a quarter of those aged 65 and older are interested in shopping at power centres.

More than 90% of Canadians shopped in a Canadian Tire store over the past 12 months, followed by Shoppers Drug Mart, Zellers, Wal-Mart and The Bay, says the survey.

The MMMR 2002 Report measures consumer confidence and shopping preferences. It’s based on a survey of 1,540 consumers aged 18 or more. Check out www.kubas.com for more info.

PRE-IPO: RONA MODIFIES SHAREHOLDER AGREEMENTS
Boucherville, QC – Rona Inc. held a series of meetings with its dealers and other major shareholders last week. The meetings were part of a process of restructuring the company’s shareholder agreements as part of a process that restructures the by-laws of the company following the purchase of Revy Home Centres last summer. Rona CEO Robert Dutton has indicated the company’s intention to access the capital market, likely in the form of a public share offering before the end of 2005. Rona’s agreement with its primary lenders in the Revy deal, including the Caisse de dépot du Québec, can result in negative implications for Rona if the IPO doesn’t go through before the 2005 deadline.

But Rona is prepared to exercise patience given the current poor performance of the stock market. “We’re going to look at the situation month by month and wait until all the planets are in alignment,” Dutton says. “However, I’m sure we’re going to be public before 2005.”

INTERNATIONAL TRADE IS FOCUS OF NEW SEMINAR
World Headquarters, Toronto – Finding business overseas is the subject of a new seminar from Hardlines. “Global selling: Tools for Opening Overseas Markets” will precede the Retail Strategies Symposium in Toronto on September 12. The workshop will provide an overview of the global home improvement market, identifying key international markets and leading retailers in Europe and Asia.

In addition, experts on tax and export law will share tips to keep paperwork down and get sales up. The benefits of Canadian participation in the world’s largest hardware show, Practical World: the Cologne International Hardware Fair/DIY’TEC, will also be presented.

Any company looking for more international customers or greater access to global buying will benefit from this workshop. It includes practical tips on finding representation, meeting buyers and stickhandling the ins and outs of foreign business.

“Global selling: Tools for Opening Overseas Markets” is presented free of charge as part of the two-day Hardlines Conference Series, September 12-13, 2002. Day one features the Global Sales seminar in the morning, followed by the Retail Strategies Symposium in the afternoon. Day two features a full day of presentations and workshops in our Hardlines Marketing Conference.

For more information about the Hardlines Conference Series, September 12-13, 2002, call Nancy at 416-489-3396, nancy@hardlines.ca Click here to register.

MARKET INDICATORS
After advancing in April, retail sales fell in May by 1.3% to $25.1 billion. This followed almost unchanged sales in February and March. Stores classified as “other retail,” including hardware, reported a 2.7% sales drop.

Wholesalers report good sales for June, though down modestly from May, according to the Canadian Institute of Plumbing and Heating. June sales were up an estimated 5% from June 2001 and year-to-date sales are up 10% from 2001. Business is up in all regions of Canada: Québec and Ontario are up an estimated 10%, while year-to-date sales in British Columbia are ahead 7%.

The Consumer Price Index advanced 1.3% in June from June 2001, after rising 1.0% in May, says Stats Canada. Just over half of the advance in June came from an increase in cigarette prices due to a hike in taxes.

 

COMPANY 52-WEEK HIGH 52-WEEK LOW CLOSE (FRI.)
Canadian Tire 33.15 18.50 29.20
Canfor 11.70 8.08 10.00
Emco 12.77 3.71 11.20
Goodfellow 13.99 8.00 12.25
Home Depot 52.60 27.25 29.30
Hudson’s Bay 20.10 12.30 12.33
Lowe’s Cos. 49.99 24.99 35.59
Sears Canada 25.10 12.50 20.95
Sodisco-Howden 2.20 0.75 1.44
Taiga Forest 13.50 7.49 13.50
West Fraser 44.42 26.13 36.75
COMPANIES IN THE NEWS
Taiga Forest Products Ltd. had sales of $258.2 million in its first quarter, up 9.6% from the same period a year earlier. Profit reached $1.6 million, down from $2.7 million. Results don’t reflect the reversal of $13.6 million in duties on softwood lumber to the U.S. that will be included in the 2Q results.

Emco Ltd. announced it will not proceed with the acquisition of the wholesale waterworks supply business of bcgSERVICES Inc., a wholly-owned subsidiary of BC Gas Inc. Emco announced back in April that it had signed an agreement to acquire the business from BC Gas. However, the two sides couldn’t agree on the price and have terminated the agreement.

Net sales by Canfor Corp. in its second quarter were $577.1 million, an increase of $70.4 million over the previous quarter, largely due to higher lumber shipments, higher pulp prices and additional log sales on the B.C. coast. 2Q net income was $70.2 million, up from $10.1 million for the same period in 2001. Net income for the year to date was $81.3 million, up from $28.9 million a year earlier. Net income for the quarter benefitted from the reversal of $48.0 million in previously expensed countervailing and anti-dumping duties and a $10.0 million after-tax gain on the sale of a sawmill.

Sales for Doman Industries in the second quarter were $158.2 million, up from $214.8 million a year earlier. Sales in the first six months of 2002 were $290.0 million, compared with $434.7 million. EBITDA in the second quarter was $22.9 million, compared with $10.9 million in the second quarter of 2001.

Slocan Forest Products earned $43.4 million in the second quarter, up 73% from $25.1 million a year earlier, because of an accounting change that reflected refunded duties in the ongoing Canadian-U.S. softwood trade fight.

The board of directors of Emco Ltd. has decided to initiate a strategic alternatives review, as parent company Masco Corp. wants to sell off all or part of the 42.1% ownership it has in Emco.

Abitibi-Consolidated Inc. reported a drop in 2Q profits, which fell to $203 million from $232 million a year earlier, due to lower newsprint prices and fallout from the U.S. softwood lumber dispute. Sales for the second quarter fell to $1.39 billion, compared with $1.5 billion a year earlier.

PEOPLE ON THE MOVE
Neil Anderson has joined Quality Craft Ltd., in the Mississauga, ON office as regional sales manager for Ontario. He was formerly with Brother (905-564-7577) Brock Senner has also joined Quality Craft as Western Canada regional manager, working out of Calgary. He was most recently with Bosch. (403-256-0355)

The Canadian Hardware and Building Materials Show has added to its sales team: Lynn Cronin has been appointed sales associate. Cronin is a 17-year veteran of industry trade shows, including the National Home Show, the LBMAO’s erstwhile Canadian Home Centre Show, and the Ottawa Home ShowJonathan Lee has also been named sales associate for CHS. He was most recently acting senior vice-president of Canada Cash Control. (905-821-3470)

The following appointments have been made at the power tool division of Robert Bosch Inc. in Canada: Greg Ferguson has been named brand manager – Skil Power Tools. He joins Bosch from Supplierpipeline, where he served as marketing manager … Bryan Sue has been appointed national account manager for Skil/Bosch, responsible for key customers, namely Wal-Mart, Home Hardware, Canadian Tire and SearsTony Varghese joins the company as product manager – accessories. Formerly with Rona/Lansing in Toronto, he has recently completed an MBA at McMaster University. (905-826-6060)

Michael Robitaille is no longer with Maxtech Manufacturing, where he served as sales and marketing manager. (519-885-5336)

Office Depot has appointed David W. D’Arezzo executive vice-president, merchandising at its Delray, FL head office. Formerly senior vice-president of merchandising for Wegmans Food Markets, he will be in charge of merchandising for the company’s retail, contract, catalogue and e-commerce businesses. (561-438-4930)

ARE YOU IN THE KNOW?
How big is the Canadian hardware/home improvement industry? Which sectors are growing fastest? Know the answers – read the Hardlines Quarterly Report!…. CLICK HERE to find out more!
****HARDLINES MARKETPLACE****
Check out Hardlines Classifieds on the web:
https://hardlines.ca/html/classifieds_new.asp

POSITIONS SOUGHT

SALES EXECUTIVE AVAILABLE
Sales executive available full time or on a contract basis. Plugged into retailers in Canada and the U.S.
Contacts in the electrical, lighting and building materials categories. Excellent references. Results guaranteed. Email: integralsm@hotmail.com

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HELP WANTED

NATIONAL ACCOUNT MANAGER
Maxtech Consumer Products Group, an innovative and expanding designer, manufacturer and distributor of power tool accessories and hand tools currently has an opening for a high-level Account Manager/Sales Executive to grow our product penetration and expand our customer base, largely in the U.S. We offer a solid customer base, a unique and innovative product line, and a very dynamic work environment.

The ideal candidate will be a self-starter with experience in the hardware/DIY tool market and a proven track record of growing sales and market share, a willingness to travel and be highly motivated.

If you are interested, please forward cover letter and resumé to jobs@maxtech-mfg.com or fax: 519-885-6066

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DISTRICT SALES MANAGER – NORTHERN ONTARIO
Porter-Cable Delta
, a recognized leader of quality woodworking, portable electric, equipment and air tools products, currently requires an enthusiastic professional as:
District Sales Manager—Northern Ontario

A resourceful individual able to organize and communicate successfully, you will based in Sudbury directing the operations for your territory and meeting strategic objectives. As a high achiever, you have a minimum of 3 years sales experience in the hardware, automotive and/or HVAC industry. You have a valid driver’s license, a post secondary degree/diploma preferably in Business and are computer literate. A background in power tool sales and bilingual communication skills are desirable.

If you are looking for a progressive organization and a competitive compensation package, please fax your resumé to Human Resources at 519-836-9352, or email: TMAJOR@PORTERCABLE-DELTA.COM or mail to 505 Southgate Drive, P.O. Box 848, Guelph, Ontario N1H 6M7. We thank all applicants; however only candidates selected for an interview will be contacted.

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*
INDUSTRIAL SALES AGENT WANTED
TradeMASTER Tools
, a full line power tool distributor, is looking for an experienced agent to build industrial/automotive accounts in Ontario. Fax reply to Sales Manager at 519-622-4472 or email: sales@trademasterltd.com

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CANADIAN SALES MANAGER: LADDERS
Located in Richmond Hill, ON, and reporting to the U.S. Director of Sales, the Canadian Sales Manager plans and directs the Ladder Division’s sales strategy including sales volume objectives, sales profitability objectives, key account management, & marketing/merchandising programs.

Qualifications include four year college or university degree – in sales marketing or equivalent; 3 plus years experience in the hardlines/building products industry; excellent verbal and written communication skills; well organized and good problem solver; high energy level and self motivated team player; bilingual (French and English) preferred.

Interested candidates may submit their résumé no later than Monday, August 19, 2002 to: Lee Bennett, William L Bonnell Co., 25 Bonnell Street, Newnan, Georgia 30263; fax 770-254-7708 or e-mail:clbennett@bonlalum.com


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*
FIELD SALES MANAGER – EASTERN CANADA
Porter-Cable Delta
, a recognized leader of quality woodworking, portable electric, equipment and air tools products, currently requires an enthusiastic professional as Field Sales Manager – Eastern Canada.

A resourceful individual able to organize and communicate successfully, you will direct the industrial sales operations for Eastern Canada. A high achiever, you have a minimum of 5 years sales experience in the hardware, automotive and/or HVAC industry. Your minimum of 3 years supervisory experience, bilingual spoken and written skills (English/French) and exceptional computer literacy will allow you to direct the Eastern Canada sales force and key accounts to meet strategic objectives. You are located within commuting distance to Guelph, Ontario for weekly meetings (approximately 2days per week); you have a willingness to travel, a valid driver’s license and a post secondary degree/diploma preferably in Business.

If you are looking for a progressive organization and a competitive compensation package, please contact Wolf Gugler in complete confidence, quoting file number C-11. Wolf Gugler & Associates Limited, 1370 Don Mills Road, Suite 300, North York, Ontario M3B 3N7. Phone: 416-386-1719 email: resumes@wolfgugler.com. web site:
www.wolfgugler.com

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SERVICES OFFERED

Brand building power-assist
· Corporate ID modernizing
· Product packaging revitalizing
· Marketing program development
· Marketing Audit … reality check
cjohnston@synmark.net or phone: 905 849 4850

***********************************************************************************

NORAL INSTORE
:

Don’t leave your products’ display management
to chance! Let Noral Instore take care
of your instore merchandising.

Visit http://www.noralmarketing.com
or call Al Vanderveen at 519-439-6800 ext. 201


**********************************************************************************
SELL YOUR COMPANY – OR BUY ONE – WITH HARDLINES CLASSIFIEDS!
DO YOUR EXECUTIVE SEARCH, FIND NEW LINES OR GET NEW REPS IN THE HARDLINES MARKETPLACE.

ONLY $18 PER LINE FOR THREE WEEKS!
TO PLACE YOUR AD, CALL US AT 416-489-3396 OR
EMAIL: bev@hardlines.ca

Hardlines is published weekly (except monthly in December and August)
by McLARNEYCOM
542 Mount Pleasant Rd., Suite 302, Toronto, Ontario, Canada M4S 2M7
© 2002 by Michael McLarney.
HARDLINES™ the electronic newsletter hardlines.ca
Phone: 416.489.3396; Fax: 416.489.6154
Michael McLarney, Editor & Publisher: mike@hardlines.ca
Beverly Allen, Marketing Manager: bev@hardlines.ca
Nancy Wright, Circulation Manager: nancy@hardlines.ca
______________________________________________
THE HARDLINES “FAIR PLAY” POLICY:
Reproduction in whole or in part is very uncool and strictly forbidden and really and truly against the law. So please, play fair! Call for information on multiple subscriptions or a site license for your company. We do want as many people as possible to read Hardlines each week – but let us handle your internal routing from this end!
______________________________________________
Subscription: $199+$13.93 GST = $212.93 per year (GST #13987 0398 RT). Secondary subscriptions at the same office are only $28 + $1.96 GST = $29.98. Ask about our reduced rate for branch offices. You can pay online by VISA at our secure website or send us money. Please make cheque payable to McLarneyCom.

July22_02

 

  vol. viii, #29 July 22, 2002

* Irly fills gap in B.C.’s wholesale supply
* Construction expected to slow next year
* Allroc sees growth with U.S. members
* Non-residential construction slips in 2Q
* Sodisco-Howden CFO departs
* West Fraser’s 2Q profits down slightly

“Discretion will protect you and understanding will guard you. Wisdom will save you from the ways of wicked men, from men whose words are perverse.” – Proverbs (2:11-12).
DAILY UPDATES ON RETAIL AND INDUSTRY NEWS
THAT MATTER TO YOU.
 

KEEP INFORMED.
VISIT hardlines.ca – EVERY DAY!

IRLY EXPANDS NON-MEMBER SALES
Surrey, BC – While its member sales remain steady, the greatest growth by Irly Distributors has been to its non-member customers.

Irly’s wholesale division has grown quietly over the past several years, to the point that Irly now ships to 82 accounts in British Columbia. In 1997, it had only 16 such customers. The growth has not just been organic. Irly is devoting more energy to cultivating this business, to the point of adding a dedicated sales person on the road, complementing the efforts of the existing team.

While buying groups that do their own warehousing are more common in Québec, the practice is almost non-existent elsewhere in the country. That makes Irly unique. From a 185,000-sq.ft. warehouse, it ships most of its product to its 56 member stores, which operate under the name Irly Building Centres.

Stuart Joule, executive vice-president and general manager of the group, says Irly’s local 24-hour delivery service has appeal for a growing number of dealers, including those with other affiliations.

“They’re doing it very simply for convenience. We’re pricing very aggressively and we’re convenient,” he says. “Shipping from the east can take four to five days.” Back orders can end up taking weeks to refill. “When a retailer has an empty shelf, he wants it filled,” Joule adds, noting that Irly’s fill rate is running at more than 96% this month.

By shortening lead times for replenishment of high-moving items, Irly has established itself as a handy alternative. The most popular products shipped are hardware, paint and adhesives. They also ship “bits and pieces of lumber. We’ve seen an opportunity as wholesale activity of our competitors in the province has centralized back to Ontario,” he says.

ALLROC LOOKS FOR DEALERS ON BOTH SIDES OF THE BORDER
Calgary, AB – With its focus on “non-retail,” Allroc Building Products Ltd. is enjoying growth of its membership, half of which is gypsum supply dealers. However, the privately owned buying group is looking for a mix of both GSD and traditional building centres.

The focus, says Bob Hancock, vice-president of purchasing, sales and marketing, is on gypsum and related products, both to GSD and traditional building centre customers. In fact, about half the group’s 95 members are building centres, often with a strong commercial orientation.

Allroc recently added two stores in the West, one in Grande Prairie, AB and in the U.S., in Bloomington, MN. That’s the eighth Allroc member south of the border. Six of those stores are part of Winroc Corp., Allroc’s wholesale arm, and in a nice bit of vertical integration, one of the group’s largest members.

Ron Kent, operations manager, Allroc East, says the U.S. expansion is important to the group. “It’s a trend in the U.S. Buying groups are growing there. They’re not as widespread in the U.S. as they are here. They’ve operated more as associations in the past. They haven’t really maximized their buying power.”

Kent says buying groups serve the industry much more effectively in Canada than in the U.S. The smaller size of the Canadian market has made pool buying more necessary.

Allroc is also adding stores in the East. Two of them were recently signed in Northern Ontario, Cochrane and New Liskeard, putting the total number of Allroc members in that province past 20. In Atlantic Canada, a couple of key accounts are expected to be signed in the coming months.

CONSTRUCTION EXPECTED TO SLOW IN 2003
Ottawa – Construction in Canada in 2002 will grow by 3.2% this year, led by a strong residential market, says the latest study from the Canadian Construction Association. The residential market is showing signs of losing the momentum it has had for the past two years, but non-residential construction is expected to enjoy fairly stable growth from both public and private sector sources.

Growth in 2003 is expected to reach 1.6%, followed by 1.3% in 2004. Because of Voisey’s Bay, Argentia, and White Rose, Newfoundland and Labrador will experience the strongest construction growth of all provinces. Rising interest rates, coupled with reluctance by the private sector to invest in capital structures, will contribute to the slowdown in coming years.


COMPANY 52-WEEK HIGH 52-WEEK LOW CLOSE (FRI.)
Canadian Tire 33.15 18.50 30.75
Canfor 11.70 8.08 10.55
Emco 12.77 3.71 11.00
Goodfellow 13.99 8.00 12.75
Home Depot 52.60 28.00 28.81
Hudson’s Bay 20.10 12.50 13.29
Lowe’s Cos. 49.99 24.99 35.86
Sears Canada 25.10 12.50 21.24
Sodisco-Howden 2.20 0.75 1.31
Taiga Forest 13.50 7.49 13.35
West Fraser 44.42 26.13 40.00
COMPANIES IN THE NEWS
TruServ Canada Cooperative Inc. has created a new logo that incorporates a stylized Canadian maple leaf in place of a five-pointed star. The new look reflects the 100% Canadian ownership of the Winnipeg-based co-op since it repatriated ownership from TruServ Corp. in Chicago in October 2001.

West Fraser Timber reported 2Q earnings of $71 million on sales of $420 million, compared with earnings of $78 million on sales of $416 million in 2Q 2000. The earnings for the quarter include a reversal of duties of $17 million related to the softwood lumber trade dispute. However, earnings for the first half of 2002 were $98 million on sales of $800 million, up from $74 million on sales of $791 million in the first half of 2001. The company showed a loss on discontinued operations for the sale of its Revy division, but still has some real estate to sell off.

Total revenues for Sears Canada in its second quarter ended June 29 were $1.593 billion, a 0.5% increase over $1.585 billion last year. Merchandise sales increased 0.7%, but same-store sales fell 3.0%. Earnings reached $24.8 million, compared with $8.8 million last year.

On sales of more than $900 million, Shoppers Drug Mart made $40.9 million during the three-month period ended June 15, more than double the $17.6 million of a year earlier.

For the year ended May 31, The Jean Coutu Group had sales of $3.6 billion, compared with $2.9 billion for the same period last year, an increase of 22.6%. Net earnings reached $139.9 million.

PEOPLE ON THE MOVE
Robert Harritt, executive vice-president and CFO of Sodisco-Howden Group Inc., has left the company and a search is under way for his replacement. This latest move reportedly marks the end of the restructuring process that began under CEO Jos Wintermans, who took the helm just over a year ago. (514-286-8986)

Bill Mair has joined the Imperial Manufacturing Group as product manager – venting categories. Mair was previously national sales manager – retail division with Kanalflakt Inc. He reports to Richard Lépine, executive vice-president, sales & marketing. (506-523-9117)

Fred Archer is no longer with Balmer Studios, the retail division of the Balmer Group of companies, where he had served as president. (He can be reached at 416-458-9629)

MARKET INDICATORS
Businesses and governments spent nearly $6.3 billion on non-residential construction in the second quarter, down 1.7% from the first, says Statistics Canada. While government spending was up, investment by the business sector declined sharply.

Wholesalers sold $34.5 billion worth of goods and services in May, a drop of 1.2% from the previous month, says Stats Canada. However, May’s decline follows six months of consecutive growth. Both the hardware, metals and plumbing and heating category and lumber and the building materials category were down 1.3%. However, these categories were up year over year (2.6% and 6.8% respectively).

 

OVERHEARD
“We’re not a co-op. We’re a buying group in which the member is not responsible for anyone else’s credit. Allroc is responsible for that credit. And because we’re responsible for the credit, we’re pretty tough on the members as far as creditworthiness goes.” – Ron Kent, operations manager, Allroc East, on the unique selling proposition of Allroc Building Products to new members.
ARE YOU IN THE KNOW?
The Spring issue of Hardlines Quarterly Report, available now, features: The Three Billion Dollar Club — find out which home improvement retailers dominate the Canadian scene…Who’s winning the big box war? Big box expansion in Canada….. CLICK HERE to find out more!
****HARDLINES MARKETPLACE****
Check out Hardlines Classifieds on the web:
https://hardlines.ca/html/classifieds_new.asp

HELP WANTED

FIELD SALES MANAGER – EASTERN CANADA
Porter-Cable Delta, a recognized leader of quality woodworking, portable electric, equipment and air tools products, currently requires an enthusiastic professional as Field Sales Manager – Eastern Canada.

A resourceful individual able to organize and communicate successfully, you will direct the industrial sales operations for Eastern Canada. A high achiever, you have a minimum of 5 years sales experience in the hardware, automotive and/or HVAC industry. Your minimum of 3 years supervisory experience, bilingual spoken and written skills (English/French) and exceptional computer literacy will allow you to direct the Eastern Canada sales force and key accounts to meet strategic objectives. You are located within commuting distance to Guelph, Ontario for weekly meetings (approximately 2days per week); you have a willingness to travel, a valid driver’s license and a post secondary degree/diploma preferably in Business.

If you are looking for a progressive organization and a competitive compensation package, please contact Wolf Gugler in complete confidence, quoting file number C-11. Wolf Gugler & Associates Limited, 1370 Don Mills Road, Suite 300, North York, Ontario M3B 3N7. Phone: 416-386-1719 email: resumes@wolfgugler.com. web site:
www.wolfgugler.com

************************************************************************************

EXECUTIVE DIRECTOR, WRLA
Simpson McGrath Inc. has been commissioned by the Western Retail Lumber Association (WRLA) to assist in the appointment of a new Executive Director as the incumbent moves to retirement in early 2003. The effective date of the appointment will be December 1, 2002.

The WRLA is a Not-for-Profit Association whose mission is to serve the needs and promote the common interests of the Canadian Lumber Building Materials and Hard Goods Industry on the Prairies (See www.wrla.org for additional detail). Founded in 1890, and now with 472 Retail Members and 264 Associate Members, WRLA is poised for a new era of growth. It is expected that the Annual Prairie Showcase, Trade Show and WRLA Convention will continue to be dynamic cornerstones of the Association’s future along with its scholarship and educational initiatives.

The Executive Director is the Chief Operating Officer of the Association and is expected to provide leadership and direction while nurturing and serving Association interests. Major responsibilities include the following:

· Direction and management of all WRLA major functions including internal affairs, the Annual Prairie Showcase and Trade Show, special events, services to members and the uniquely important educational and training programs
· Management of external communications and support of WRLA Board functions.
The successful candidate for this position will be able to demonstrate a combination of the following qualities and characteristics:
· Demonstrated ability to lead and manage a dynamic organization
· Personal and professional integrity of the highest order
· A sense of urgency and orientation to the task at hand, and a proven team player.

Resumes should be forwarded to Simpson McGrath Inc, 1780 Wellington Avenue, Suite 99, Winnipeg, Manitoba, Canada, R3H 1B3 Telephone direct line (204) 940 – 3420 confidential facsimile (204) 940-3429; E-Mail smi@mim.ca Confidential enquiries are welcome and should be directed to Mr. Leslie A. Johnson, CMC.

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CUSTOMER SERVICE SUPERVISOR
Position available for a Customer Service Supervisor, 5-7 years supervisory experience in a corporate customer service environment, familiar with SAP, JD Edwards or Oracle, bilingual French an asset. team environment with a
world leading brand manufacturer located on the Mississauga/Oakville border.
Please email resume with salary requirements to tmedeiro@mlock.com

***********************************************************************************

NORAL INSTORE
:

Don’t leave your products’ display management
to chance! Let Noral Instore take care
of your instore merchandising.

Visit http://www.noralmarketing.com
or call Al Vanderveen at 519-439-6800 ext. 201


**********************************************************************************
SELL YOUR COMPANY – OR BUY ONE – WITH HARDLINES CLASSIFIEDS!
DO YOUR EXECUTIVE SEARCH, FIND NEW LINES OR GET NEW REPS IN THE HARDLINES MARKETPLACE.

ONLY $18 PER LINE FOR THREE WEEKS!
TO PLACE YOUR AD, CALL US AT 416-489-3396 OR
EMAIL: bev@hardlines.ca

Hardlines is published weekly (except monthly in December and August)
by McLARNEYCOM
542 Mount Pleasant Rd., Suite 302, Toronto, Ontario, Canada M4S 2M7
© 2002 by Michael McLarney.
HARDLINES™ the electronic newsletter hardlines.ca
Phone: 416.489.3396; Fax: 416.489.6154
Michael McLarney, Editor & Publisher: mike@hardlines.ca
Beverly Allen, Marketing Manager: bev@hardlines.ca
Nancy Wright, Circulation Manager: nancy@hardlines.ca
______________________________________________
THE HARDLINES “FAIR PLAY” POLICY:
Reproduction in whole or in part is very uncool and strictly forbidden and really and truly against the law. So please, play fair! Call for information on multiple subscriptions or a site license for your company. We do want as many people as possible to read Hardlines each week – but let us handle your internal routing from this end!
______________________________________________
Subscription: $199+$13.93 GST = $212.93 per year (GST #13987 0398 RT). Secondary subscriptions at the same office are only $28 + $1.96 GST = $29.98. Ask about our reduced rate for branch offices. You can pay online by VISA at our secure website or send us money. Please make cheque payable to McLarneyCom.

July15_02

 

  vol. viii, #28 July 15, 2002

* ILDC remains eyes new membership opportunities
* TruServ unfolds repositioning program, rebates for dealers
* Home Depot announces new sites in smaller markets
* North West forms alliance with Giant Tiger

 

“I can sympathize with everything, except suffering.”
– Oscar Wilde (1854-1900)
DAILY UPDATES ON RETAIL AND INDUSTRY NEWS
THAT MATTER TO YOU.

KEEP INFORMED.
VISIT hardlines.ca – EVERY DAY!

ILDC CONTINUES SEARCH FOR NEW MEMBERS
Ajax, ON — Since losing its largest member to Rona last year, the Independent Lumber Dealers Co-operative continues to search quietly for new dealers to add to its elite ranks.

The buying group traditionally operates with a maximum of about 24 members, and the roster currently stands at 22. “We might have room for one or two more,” says ILDC general manager Andrew Battagliotti. And given the gap in Western representation left by Revy’s departure, the search continues in the West, a search that includes talking to members of other groups.

“With Revy no longer in the picture, we needed Western involvement and that hasn’t changed,” he says, even after the addition of three new dealers: Totem in Calgary, McMunn & Yates in Brandon, MB and J&H Builders Warehouse in Saskatoon, SK.

Given the strength of residential construction across the country, Battagliotti says his members report consistently healthy sales for the first half of this year. “Construction has been going forward full blast and our guys are really busy.”

TRUSERV IMPLEMENTS REPOSITIONING PROGRAM FOR MEMBERS
Winnipeg — Talks with dealers to establish benchmarks for selling to the changing Canadian consumer have been completed by TruServ Canada Co-operative Inc. The 17 workshops, involving 95 dealers, marked the end of phase one of TruServ’s X-Sell Program. Now its time for action planning, says Ray Falkenberg, vice-president business development and marketing.

The program includes three key initiatives for the dealers. The first is a repositioning program, to help them increase flagging sales with a “back-to-basics” approach to store operations. The repositioning is built on the tenet that True Value stores are “your convenient total hardware store.” The program gives dealers tools to strengthen or re-establish their position as local, community involved merchants that offer know-how to guide customers through convenience “fix-up” purchases.

A financing package has been developed to help dealers underwrite the costs of revamping the store. Falkenberg notes that a number of the co-op’s key members have bought into the program already.

The purpose, of course, is to reposition the store and boost its revenue. When that happens, dealers involved in the program participate in a rebate program that awards incremental sale increases. “It becomes a pretty lucrative package for them,” says Falkenberg.

NORTH WEST CO. AND GIANT TIGER FORM
WESTERN ALLIANCE
Winnipeg, MB — Under a “master franchising agreement” with Ottawa-based Giant Tiger Stores Ltd., North West Co. will roll out a series of Giant Tiger junior discount emporiums through Western Canada. The deal follows a year-long test of two stores; their success has convinced management to continue the plan. North West foresees a positive customer response to Giant Tiger’s discount fashions, food, home decor and seasonal products.

The first of the new stores will open in Thompson, in a 27,000-sq.ft. former Safeway location, and will be the first Giant Tiger in Manitoba.

PEOPLE ON THE MOVE
Steve Hall has left Home Depot Canada, where he was divisional merchandise manager, to join Zellers as vice-president, home and leisure. He reports to Bruce Dinan, senior vice-president, merchandising. (905-792-4400) Adolph Wolfe, manager of the Home Hardware Building Centre in Tillsonburg, ON, passed away July 7 following a brief illness. A former chair of the board with the Lumber and Building Materials Association, he leaves his wife Marge and two children.

The following changes have been made at CanWel Distribution‘s Brampton customer service centre: Ron Gordon has been appointed dealer account manager for Eastern Ontario. Prior to joining CanWel, he spent four years with Faber Castell as a territory manager … Tim Victor has been named key accounts manager, Ontario region. He will be responsible for growing flooring products with key flooring and underlay accounts in the Greater Toronto Area … Kelly MacLean is now inside sales representative focusing on flooring sales and promotion. MacLean was formerly an assistant manager with Central Fairbank LumberJeff Boutilier is now inside sales representative focusing on dealer accounts. He was formerly with Jas Canada. (905-457-8500)

At Pyrene Corp., Carol Heller has been appointed vice-president residential products, Kidde Safety Canada, effective immediately. Her experience in the consumer packaged goods industry includes stints with Dimplex North America and Danby. (905-940-8080)

David Day has left his post as manager of public relations and communications at Home Depot‘s Canadian division after four years there. He is joining Temple Scott, a public affairs company based in Toronto and Ottawa, as vice-president.

NOTED
The Atlantic Building Supply Dealers Association has issued an information circular on Nova Scotia’s new paint recycling program. Effective June 1, leftover paint can be taken to “Enviro-Depots” throughout the province at no charge to consumers. Dealers, however, must now ensure that paint brands sold in their stores are properly registered under the program.
COMPANY 52-WEEK HIGH 52-WEEK LOW CLOSE (FRI.)
Canadian Tire 33.15 18.50 32.51
Canfor 11.70 8.08 11.05
Emco 12.77 3.71 11.75
Goodfellow 13.99 8.00 13.99
Home Depot 52.60 28.40 29.09
Hudson’s Bay 20.10 12.50 13.46
Lowe’s Cos. 49.99 24.99 40.18
Sears Canada 25.10 12.50 22.50
Sodisco-Howden 2.20 0.75 1.45
Taiga Forest 12.75 7.49 13.20
West Fraser 44.42 26.13 40.41
COMPANIES IN THE NEWS
AWARD and Castle Building Centres have scheduled their board of directors’ meetings around the Summer Convention of the Atlantic Building Supply Dealers Association, which will be held in St. John’s August 15-17, 2002. Some 200 delegates are expected to attend.

London Drugs is making its first foray into Saskatchewan with two planned openings in Saskatoon. The first, a 35,000-sq.ft. store, will open on Eighth Street East on August 13. The second is scheduled for completion in the Winter of 2002, and will be located in the Lawson Heights Mall on Primrose Drive. London Drugs’ existing 55 stores are all in British Columbia and Alberta.

Home Depot‘s Canadian division has confirmed some new locations: Thunder Bay and North Bay, ON and Lethbridge, AB are all scheduled to open sometime in 2003, while Prince George, BC is “a possibility,” says Home Depot Canada prez Annette Verschuren. In addition, rumours are heating up about Moncton, NB again, with a possible late Fall 2002 opening. I’ll let you know when I hear more.

Independent bank Rothschild & Cie has ruled that British retailer Kingfisher‘s £3.2 billion takeover bid for French DIY chain Castorama is fair. The ruling gives the go-ahead for Kingfisher’s proposal to pay 67 euros a share for the 45% of the French group it does not already own. Castorama, owner of B&Q in Britain and Brico Depot in France, is the largest DIY retailer in Europe, with 549 stores. Kingfisher took a 55% stake in 1998 through a merger of Castorama with Kingfisher’s B&Q.

Canfor Corp. has filed a statement of claim as part of its claim against the U.S. government under Chapter 11 of NAFTA. Canfor alleges that U.S. treatment of Canadian softwood lumber suppliers during the dispute was “arbitrary, unreasonable and discriminatory,” and claims Canfor was particularly subject to such treatment.

Claiming it’s cheaper to rent than buy, Home Depot has announced the installation of its 500th tool rental centre. There are now tool rental centres in nearly 40% of Home Depot’s 1,400 stores, which the retailer hopes will help the chain deepen its relationship with contractors.

The U.S. feds have slapped a lawsuit on three companies involved in the sale of a weed trimmer head, the Weed Wizard, one of which was responsible for the death of a three-year-old girl. Meanwhile, the product has been outright banned elsewhere. The companies named are Gardener Inc., U.S. Home And Garden Inc. and Weed Wizard Acquisition Corp.

A survey of 14 Home Depot stores in Michigan found that up to 55% of items lacked individual price tags, violating the state’s pricing laws. Now the company must pay US$500,000 in fines. It must pay half now, but the rest will be waived in 2004 if state inspectors find that Home Depot has complied with the law.

MARKET INDICATORS
Housing starts in Canada slipped 0.6% seasonally adjusted in June to 202,100 units from 203,300 units in May, according to CMHC. Urban singles fell 4.4% to 102,500 units seasonally adjusted, from 107,200 in May, while urban multiple starts rose 5.0%. Estimated rural starts remained at a seasonally adjusted annual rate of 25,900 units.

Housing costs in Canada continued to rise in May, says Stats Canada. The index of contractors’ selling prices increased 4.2% from May 2001. The largest monthly advance was in Victoria (+3.4%), due to material costs, high demand and low inventory. Kitchener-Waterloo followed with an increase of 2.2% for May, due to material costs and a skilled labour shortage.

OVERHEARD
“Saskatchewan is an important part of Western Canada, and we have been looking forward to joining the Saskatoon community for a long time.” – Wynne Powell, president and COO of London Drugs, in a prepared release, on the first of two openings in Saskatoon.
ARE YOU IN THE KNOW?
The Spring issue of Hardlines Quarterly Report, available now, features: The Three Billion Dollar Club — find out which home improvement retailers dominate the Canadian scene…Who’s winning the big box war? Big box expansion in Canada….. CLICK HERE to find out more!
****HARDLINES MARKETPLACE****
Check out Hardlines Classifieds on the web:
https://hardlines.ca/html/classifieds_new.asp

HELP WANTED

FIELD SALES MANAGER – EASTERN CANADA
Porter-Cable Delta, a recognized leader of quality woodworking, portable electric, equipment and air tools products, currently requires an enthusiastic professional as Field Sales Manager – Eastern Canada.

A resourceful individual able to organize and communicate successfully, you will direct the industrial sales operations for Eastern Canada. A high achiever, you have a minimum of 5 years sales experience in the hardware, automotive and/or HVAC industry. Your minimum of 3 years supervisory experience, bilingual spoken and written skills (English/French) and exceptional computer literacy will allow you to direct the Eastern Canada sales force and key accounts to meet strategic objectives. You are located within commuting distance to Guelph, Ontario for weekly meetings (approximately 2days per week); you have a willingness to travel, a valid driver’s license and a post secondary degree/diploma preferably in Business.

If you are looking for a progressive organization and a competitive compensation package, please contact Wolf Gugler in complete confidence, quoting file number C-11. Wolf Gugler & Associates Limited, 1370 Don Mills Road, Suite 300, North York, Ontario M3B 3N7. Phone: 416-386-1719 email: resumes@wolfgugler.com. web site:
www.wolfgugler.com

************************************************************************************

EXECUTIVE DIRECTOR, WRLA
Simpson McGrath Inc. has been commissioned by the Western Retail Lumber Association (WRLA) to assist in the appointment of a new Executive Director as the incumbent moves to retirement in early 2003. The effective date of the appointment will be December 1, 2002.

The WRLA is a Not-for-Profit Association whose mission is to serve the needs and promote the common interests of the Canadian Lumber Building Materials and Hard Goods Industry on the Prairies (See www.wrla.org for additional detail). Founded in 1890, and now with 472 Retail Members and 264 Associate Members, WRLA is poised for a new era of growth. It is expected that the Annual Prairie Showcase, Trade Show and WRLA Convention will continue to be dynamic cornerstones of the Association’s future along with its scholarship and educational initiatives.

The Executive Director is the Chief Operating Officer of the Association and is expected to provide leadership and direction while nurturing and serving Association interests. Major responsibilities include the following:

· Direction and management of all WRLA major functions including internal affairs, the Annual Prairie Showcase and Trade Show, special events, services to members and the uniquely important educational and training programs
· Management of external communications and support of WRLA Board functions.
The successful candidate for this position will be able to demonstrate a combination of the following qualities and characteristics:
· Demonstrated ability to lead and manage a dynamic organization
· Personal and professional integrity of the highest order
· A sense of urgency and orientation to the task at hand, and a proven team player.

Resumes should be forwarded to Simpson McGrath Inc, 1780 Wellington Avenue, Suite 99, Winnipeg, Manitoba, Canada, R3H 1B3 Telephone direct line (204) 940 – 3420 confidential facsimile (204) 940-3429; E-Mail smi@mim.ca Confidential enquiries are welcome and should be directed to Mr. Leslie A. Johnson, CMC.

************************************************************************************

CUSTOMER SERVICE SUPERVISOR
Position available for a Customer Service Supervisor, 5-7 years supervisory experience in a corporate customer service environment, familiar with SAP, JD Edwards or Oracle, bilingual French an asset. team environment with a
world leading brand manufacturer located on the Mississauga/Oakville border.
Please email resume with salary requirements to tmedeiro@mlock.com

***********************************************************************************

AGENT WANTED:
Kempston Canada Ltd., a router bit supplier, is looking for an agent with pioneering spirit to build B.C. and Alberta territory. Please reply to national sales manager by fax: 905-513-7924 or email: sales@kempston.ca

***********************************************************************************

GENERAL MANAGER – ATLANTIC:
Come Build with Our Team!
Every great venture begins with great leadership and with great leadership, a winning team sets records. CanWel, one of Canada’s leading national distributors of building materials and related products, seeks an individual with outstanding leadership skills and drive to spearhead their Atlantic Business Unit as General Manager. Based in Dartmouth, NS you will lead a seasoned team and direct the strategic/business initiatives critical for success in this market place.

To further investigate, please contact Chris Schulz at 902-423-1657, cschulz@StaffingStrategists.com
www.canwel.com

***********************************************************************************

REGIONAL SALES MANAGER:
We are a Canadian company in the decorative accessories business with established customers in Canada and the USA; searching for a seasoned bilingual professional to help manage and grow the business in Canada with a focus on the Quebec market. This candidate will build upon strong relationships with major and national retail accounts — developing and implementing; sales development, category management, promotions, and forecast/budget planning.
This position offers an attractive salary and sales incentives, a benefits package; based on experience, knowledge, and ability to succeed in sales. Please forward your interests c/o bev@hardlines.ca (To assure strictest confidence, put “Box 400” in subject line).

***********************************************************************************
BUSINESS OPPORTUNITY

Where Manufacturing & Retailing…Deal Direct”™

STRATEGIC INVESTOR WANTED
MFG2D is the new distribution alternative. We provide a logistics and marketing link between manufacturers and retailers. Our model reduces procurement costs by retailers and offers manufacturers a cost effective and secure channel to get their products to market. We are looking for forward thinking industry participants that want to be involved in this exciting business.

For more information call Eric Smith at 1-866-844-2212 or go to http://www.mfg2d.com

***********************************************************************************

SERVICES OFFERED

MARKETING “AUDIT”
Get an independent assessment of your marketing programs. Assess your brand strategy, dealer programs and creative execution. Guaranteed to produce new ideas towards building a greater competitive edge. Cjohnston@synmark.net , phone: 905-849-4850.

Building brand equity through
strategic and creative programs that register.

***********************************************************************************

NORAL INSTORE
:

Don’t leave your products’ display management
to chance! Let Noral Instore take care
of your instore merchandising.

Visit http://www.noralmarketing.com
or call Al Vanderveen at 519-439-6800 ext. 201


**********************************************************************************
SELL YOUR COMPANY – OR BUY ONE – WITH HARDLINES CLASSIFIEDS!
DO YOUR EXECUTIVE SEARCH, FIND NEW LINES OR GET NEW REPS IN THE HARDLINES MARKETPLACE.

ONLY $18 PER LINE FOR THREE WEEKS!
TO PLACE YOUR AD, CALL US AT 416-489-3396 OR
EMAIL: bev@hardlines.ca

Hardlines is published weekly (except monthly in December and August)
by McLARNEYCOM
542 Mount Pleasant Rd., Suite 302, Toronto, Ontario, Canada M4S 2M7
© 2002 by Michael McLarney.
HARDLINES™ the electronic newsletter hardlines.ca
Phone: 416.489.3396; Fax: 416.489.6154
Michael McLarney, Editor & Publisher: mike@hardlines.ca
Beverly Allen, Marketing Manager: bev@hardlines.ca
Nancy Wright, Circulation Manager: nancy@hardlines.ca
______________________________________________
THE HARDLINES “FAIR PLAY” POLICY:
Reproduction in whole or in part is very uncool and strictly forbidden and really and truly against the law. So please, play fair! Call for information on multiple subscriptions or a site license for your company. We do want as many people as possible to read Hardlines each week – but let us handle your internal routing from this end!
______________________________________________
Subscription: $199+$13.93 GST = $212.93 per year (GST #13987 0398 RT). Secondary subscriptions at the same office are only $28 + $1.96 GST = $29.98. Ask about our reduced rate for branch offices. You can pay online by VISA at our secure website or send us money. Please make cheque payable to McLarneyCom.

July8_02

 

  vol. viii, #27 July 8, 2002

* Independents lose ground to big boxes
* Home Depot continues pro initiative in Canada
* Hudson’s Bay expands décor stores into British Columbia
* Residential construction intentions slow in May

 

“Set it down to thyself, as well to create good precedents as to follow them.”
– Francis Bacon (1561-1626)
DAILY UPDATES ON RETAIL AND INDUSTRY NEWS
THAT MATTER TO YOU.
 

KEEP INFORMED.
VISIT hardlines.ca – EVERY DAY!

BIG BOX MARKET SHARE GROWS AS INDEPENDENTS LOSE GROUND
Toronto, ON — Independent building centre retailers are losing market share and, according to a new study by Hardlines Quarterly Report, that share is being grabbed up by the big box stores.

In 2001, sales of hardware and building materials products by all hardware stores, building centres, department stores and co-ops in Canada grew from 26.2 billion to $28 billion. During that time, big box market share grew from 17.4% of the market to 18.6%. but sales by Canada’s home improvement buying groups, which represent the lion’s share of sales by independents in this country, actually fell from 35.1% of the market to 31.9%.

Over the past five years, big box market share has almost doubled in size, from $2.6 billion in 1997 to $5.2 billion in 2001. During the same period, market share by Canada’s buying groups has fallen to less than one-third.

Sales by all building centre dealers, including the buying groups, still comprise the largest single sector of the retail home improvement industry, however.

(A more complete analysis of buying groups in Canada appears in the 3Q edition of Hardlines Quarterly Report, available soon. – MM)

HOME DEPOT EXPANDS PRO PACKAGE,
TIES IN WITH INSURANCE WORK
Toronto, ON – A major growth initiative of Home Depot in the U.S. is now taking off in Canada. With Home Depot’s pro initiative in 55 of its 83 Canadian stores so far, the company expects this segment to be a major growth opportunity.

The pro initiative consists of a number of programs to boost Home Depot’s appeal to the trades. They include adding up to seven sales people to each store, and offering services such as enhanced credit terms and accelerated order picking and delivery.

Home Depot has also tested a program in its Ontario stores carrying the pro initiative that makes those stores points for filing insurance claims and getting the repair work executed. The program, in conjunction with State Farm Insurance, enables Home Depot to facilitate the claims process and provide the necessary contractors to perform the work to repair and restore the damaged property.

Spurred by a strong economy and brisk sales, Verschuren expects sales to contractors to continue, despite the bad weather in the Spring. “Business is great. I’m amazed,” she says. “The economy is strong – the strongest I’ve seen it for a long time.”

CANWEL GEARS UP SALES TEAM, TRAINING
Brampton, ON – With an eye to increased sales growth, CanWel is beefing up its inside sales forces across the country. The wholesale distributor of building materials keeps adding new products, requiring more customer service from the inside. Those products include an expanded range of proprietary brands, especially in the growing sector of specialty flooring.

However, says Mike Piggott, inside sales manager for CanWel, the addition of new products is selective, with the emphasis on a few better quality products that will set the two-stepper apart – and give its dealers better margins.

Expansion of the sales team has meant more time spent on training. But that training extends to the end users, as well. For example, contractor appreciation nights organized by CanWel are held at the dealer level, to educate the installers about the latest technologies in flooring and siding.

CanWel, which is owned by Doman Industries and headquartered in Vancouver, BC, has 13 distribution centres and sales teams across Canada and annual sales in excess of $600 million.

NOTED
At Roblynn Home Hardware Building Centre in Oromocto, NB, customers can get 10% off their purchase on St. Valentine’s Day just by singing a love song over the PA system. This is only one of the many promotions that made store manager Tanya Hanson the only Canadian to win the National Retail Hardware Association‘s 2002 Young Retailer of the Year Award.
COMPANY 52-WEEK HIGH 52-WEEK LOW CLOSE (FRI.)
Canadian Tire 33.15 18.50 32.95
Canfor 11.70 8.08 11.09
Emco 12.77 3.71 12.24
Goodfellow 11.90 8.00 11.75
Home Depot 52.60 30.30 37.24
Hudson’s Bay 20.10 12.50 13.58
Lowe’s Cos. 49.99 24.99 44.89
Sears Canada 25.10 12.50 23.85
Sodisco-Howden 2.20 0.75 1.45
Taiga Forest 12.75 7.49 13.40
West Fraser 44.42 26.13 41.06
COMPANIES IN THE NEWS
Tanya Hanson, manager of Roblynn Home Hardware Building Centre in Oromocto, NB, was one of seven retailers to win the 2002 Young Retailer of the Year Award, and the only Canadian so named. She won in the over $2 million sales category, for increasing sales in the store by 70% since taking over from her father in 1997. The awards are co-ordinated by the National Retail Hardware Association in the U.S. and sponsored by the American Hardware Manufacturers Association, 3M Co. and American Tool.

Goodfellow recorded its best quarterly results ever for the third quarter ended May 31. Net earnings rose to $4.3 million from $1.7 million a year earlier and included a reversal of a provision for softwood lumber duties of approximately $620,000 after tax. 3Q sales increased 14% to $144.7 million, from $126.6 million. Year to date, sales totalled $355.6 million versus $325.5 million, an increase of almost 10%. Net profit jumped 95%, from $2.8 million to $5.6 million.

Hudson’s Bay Co. will expand its Home Outfitters format into British Columbia with the addition of five new Outfitters locations across the province, bringing the total number of these specialty kitchen, bed and bath décor stores in Canada to 38 by the end of 2002.

In its first quarter ended May 31, MAAX Inc. saw sales increase 20.2% to $161.9 million, compared with $134.7 million in the first quarter of last year. Income before amortization of goodwill rose 44.1% to $10.8 million, up from $7.5 million. Net profit margin reached 6.7%, up from 5.6% a year earlier.

Home Depot Inc. has become the number-two retailer in the U.S., according to a new tally by Stores magazine. With US$53.55 billion in sales, Home Depot edges ahead of grocer Kroger Co., which had US$50.1 billion in sales. Wal-Mart Stores stays firmly ensconced in first place, with nearly US$220 billion in sales, according to the rankings for 2002.


MARKET INDICATORS
The value of building permits issued by municipalities reached $3.6 billion in May, down 7.6% from April, according to Stats Canada. Despite this decline, construction intentions remained high, with the value of permits surpassing $3.5 billion for the fifth consecutive month. The value of residential permits dropped 12.6% to $2.3 billion, largely the result of a marked decline in multi-family permits. However, after three consecutive monthly declines, the non-residential sector recorded a 3.3% gain in May to $1.3 billion. This advance was fuelled by a marked increase in the institutional component. From January to May, municipalities issued $18.7 billion in permits, up 13.6% from the same period of 2001. A tremendous advance in the residential sector (+37.0%) explained this increase.

Department store sales in May declined 2.5% from April to $1.73 billion seasonally adjusted, says Stats Canada. Even with this decline, department store sales for the first five months of 2002 were up 7.8% over the same period in 2001. Unadjusted for seasonality, department store sales advanced 6.3% in May from May 2001. During the same period, sales rose in all provinces. The largest increases were in Nova Scotia (+14.6%) and Newfoundland/Prince Edward Island (+11.6%). Alberta, Québec, and British Columbia and the territories followed, each posting a year-over-year increase of at least 7.0%.

Canada’s rate of unemployment fell to 7.5% in June from 7.7% in May, thanks to the addition of 66,000 new jobs, says Stats Canada. Since the job rebound began in January, employment has increased by 2% to 303,000. Full-time employment is up 199,000, or 1.6%, while part-time employment is up 104,000, a 3.8% increase.

.

OVERHEARD
“Having a variety of formats has always been the strength of Rona and Home Hardware,” said Beverly Allen, head of marketing at the industry publication, Hardlines. “Home Depot is now coming in to challenge them.” – Our very own Bev quoted in the Financial Post on Friday, after the Post picked up the story that we ran in last week’s edition of Hardlines.
ARE YOU IN THE KNOW?
The Spring issue of Hardlines Quarterly Report, available now, features: The Three Billion Dollar Club — find out which home improvement retailers dominate the Canadian scene…Who’s winning the big box war? Big box expansion in Canada….. CLICK HERE to find out more!
****HARDLINES MARKETPLACE****
Check out Hardlines Classifieds on the web:
https://hardlines.ca/html/classifieds_new.asp

HELP WANTED

EXECUTIVE DIRECTOR, WRLA
Simpson McGrath Inc. has been commissioned by the Western Retail Lumber Association (WRLA) to assist in the appointment of a new Executive Director as the incumbent moves to retirement in early 2003. The effective date of the appointment will be November 1, 2002.

The WRLA is a Not-for-Profit Association whose mission is to serve the needs and promote the common interests of the Canadian Lumber Building Materials and Hard Goods Industry on the Prairies (See www.wrla.org for additional detail). Founded in 1890, and now with 472 Retail Members and 431 Associate Members, WRLA is poised for a new era of growth. It is expected that the Annual Prairie Showcase, Trade Show and WRLA Convention will continue to be dynamic cornerstones of the Association’s future along with its scholarship and educational initiatives.

The Executive Director is the Chief Operating Officer of the Association and is expected to provide leadership and direction while nurturing and serving Association interests. Major responsibilities include the following:

· Direction and management of all WRLA major functions including internal affairs, the Annual Prairie Showcase and Trade Show, special events, services to members and the uniquely important educational and training programs
· Management of external communications and support of WRLA Board functions.
The successful candidate for this position will be able to demonstrate a combination of the following qualities and characteristics:
· Demonstrated ability to lead and manage a dynamic organization
· Personal and professional integrity of the highest order
· A sense of urgency and orientation to the task at hand, and a proven team player.

Resumes should be forwarded to Simpson McGrath Inc, 1780 Wellington Avenue, Suite 99, Winnipeg, Manitoba, Canada, R3H 1B3 Telephone direct line (204) 940 – 3420 confidential facsimile (204) 940-3429; E-Mail smi@mim.ca Confidential enquiries are welcome and should be directed to Mr. Leslie A. Johnson, CMC.

************************************************************************************

CUSTOMER SERVICE SUPERVISOR
Position available for a Customer Service Supervisor, 5-7 years supervisory experience in a corporate customer service environment, familiar with SAP, JD Edwards or Oracle, bilingual French an asset. team environment with a
world leading brand manufacturer located on the Mississauga/Oakville border.
Please email resume with salary requirements to tmedeiro@mlock.com

***********************************************************************************

AGENT WANTED:
Kempston Canada Ltd., a router bit supplier, is looking for an agent with pioneering spirit to build B.C. and Alberta territory. Please reply to national sales manager by fax: 905-513-7924 or email: sales@kempston.ca

***********************************************************************************

GENERAL MANAGER – ATLANTIC:
Come Build with Our Team!
Every great venture begins with great leadership and with great leadership, a winning team sets records. CanWel, one of Canada’s leading national distributors of building materials and related products, seeks an individual with outstanding leadership skills and drive to spearhead their Atlantic Business Unit as General Manager. Based in Dartmouth, NS you will lead a seasoned team and direct the strategic/business initiatives critical for success in this market place.

To further investigate, please contact Chris Schulz at 902-423-1657, cschulz@StaffingStrategists.com
www.canwel.com

***********************************************************************************

REGIONAL SALES MANAGER:
We are a Canadian company in the decorative accessories business with established customers in Canada and the USA; searching for a seasoned bilingual professional to help manage and grow the business in Canada with a focus on the Quebec market. This candidate will build upon strong relationships with major and national retail accounts — developing and implementing; sales development, category management, promotions, and forecast/budget planning.
This position offers an attractive salary and sales incentives, a benefits package; based on experience, knowledge, and ability to succeed in sales. Please forward your interests c/o bev@hardlines.ca (Put “Box 400” in subject line).

***********************************************************************************
BUSINESS OPPORTUNITY

Where Manufacturing & Retailing…Deal Direct”™

STRATEGIC INVESTOR WANTED
MFG2D is the new distribution alternative. We provide a logistics and marketing link between manufacturers and retailers. Our model reduces procurement costs by retailers and offers manufacturers a cost effective and secure channel to get their products to market. We are looking for forward thinking industry participants that want to be involved in this exciting business.

For more information call Eric Smith at 1-866-844-2212 or go to http://www.mfg2d.com

***********************************************************************************

SERVICES OFFERED

NORAL INSTORE
:

Don’t leave your products’ display management
to chance! Let Noral Instore take care
of your instore merchandising.

Visit http://www.noralmarketing.com
or call Al Vanderveen at 519-439-6800 ext. 201


**********************************************************************************
SELL YOUR COMPANY – OR BUY ONE – WITH HARDLINES CLASSIFIEDS!
DO YOUR EXECUTIVE SEARCH, FIND NEW LINES OR GET NEW REPS IN THE HARDLINES MARKETPLACE.

ONLY $18 PER LINE FOR THREE WEEKS!
TO PLACE YOUR AD, CALL US AT 416-489-3396 OR
EMAIL: bev@hardlines.ca

Hardlines is published weekly (except monthly in December and August)
by McLARNEYCOM
542 Mount Pleasant Rd., Suite 302, Toronto, Ontario, Canada M4S 2M7
© 2002 by Michael McLarney.
HARDLINES™ the electronic newsletter hardlines.ca
Phone: 416.489.3396; Fax: 416.489.6154
Michael McLarney, Editor & Publisher: mike@hardlines.ca
Beverly Allen, Marketing Manager: bev@hardlines.ca
Nancy Wright, Circulation Manager: nancy@hardlines.ca
______________________________________________
THE HARDLINES “FAIR PLAY” POLICY:
Reproduction in whole or in part is very uncool and strictly forbidden and really and truly against the law. So please, play fair! Call for information on multiple subscriptions or a site license for your company. We do want as many people as possible to read Hardlines each week – but let us handle your internal routing from this end!
______________________________________________
Subscription: $199+$13.93 GST = $212.93 per year (GST #13987 0398 RT). Secondary subscriptions at the same office are only $28 + $1.96 GST = $29.98. Ask about our reduced rate for branch offices. You can pay online by VISA at our secure website or send us money. Please make cheque payable to McLarneyCom.

July2_02

 

  vol. viii, #26 July 2, 2002

* Home Depot on the lookout for smaller properties
* Branding, effective hiring techniques, spotlighted at executive conference
* Wal-Mart continues to battle with labour
* Australian retailer follows Rona’s big box lead

 

“I don’t want to make money. I just want to be wonderful.”
– Marilyn Monroe (1926-1962)
DAILY UPDATES ON RETAIL AND INDUSTRY NEWS
THAT MATTER TO YOU.

KEEP INFORMED.
VISIT hardlines.ca – EVERY DAY!

HOME DEPOT BEGINS SEARCH FOR SMALLER SITES
Toronto, ON – Home Depot in Canada is looking for smaller sites to launch neighbourhood stores here in Canada. Annette Verschuren, president of the Canadian division, checked out a pilot store in Brooklyn, NY at the suggestion of her boss, Home Depot CEO Bob Nardelli. She liked what she saw.

Taking some lessons from its now-defunct Villager’s Hardware concept, the Brooklyn store is the first of Home Depot’s so-called urban neighbourhood stores. Another is scheduled to open on Staten Island, NY in September.

Designed as convenience-oriented fill-in stores between full-sized Home Depot outlets, the urban outlets offer about 70% of the 45,000-50,000 SKUs found at a regular Home Depot. Many building materials categories, such as flooring and faucets, are sold mostly on a special-order basis, with deliveries made from a nearby full-sized store. Assortments of other products are tightened up, while products that cater to home maintenance and organization, such as cleaning and storage, have been expanded.

“The store in Brooklyn is doing amazingly well,” Verschuren says. “I’m really excited by it.”

Verschuren wants to start immediately to develop urban stores in Canada, and is eagerly on the lookout for appropriate real estate, especially in Toronto and Vancouver, ranging from 60,000-80,000 sq.ft. Ideally, she says, she wants existing retail sites with 150-200 parking spaces. “It’s amazing, the opportunities for downtown space,” she adds.

She’s also considering developing smaller stores that will fit into new, smaller markets. The smallest so far is Owen Sound, at the bottom of the Bruce Peninsula in Central Ontario. But she sees an opportunity for a smaller footprint for traditional stores, something Home Depot has resisted so far. Already, stores slated for small communities, including North Bay and Thunder Bay, ON and Lethbridge, AB – all for next year – are problematic, given the population size and demographics.

“I have to make a decision in places like North Bay,” Verschuren says. “Do they get a 60,000 or a 90,000-sq.ft. store. While a smaller one will ensure a quicker return on investment in a small community, it may also leave Home Depot vulnerable. “I don’t want to put a smaller store in one of those locations, then have a competitor put in a bigger store.”

Despite the potential for smaller footprints, Verschuren remains committed to Home Depot’s current expansion. “Brooklyn is really a good idea, but I’m still going on with a very aggressive big store program.” She still expects 120 of them in Canada before she’s done, and will end this year with 89 across the country. There are currently 83 in place.

Nor will Home Depot move ahead with its Expo format in Canada for at least a year. Expansion will continue in the U.S. of the large, upscale décor-oriented Expo stores for the next couple of years, but plans for Canada have yet to be firmed up.

AUSTRALIAN RETAILER FOLLOWS RONA’S BIG BOX LEAD
Melbourne, Australia – Mitre 10 in Australia plans to take on Bunnings Building Supplies, currently the sole big box retailer in Australia, with large-format stores of its own. The dealer-owned co-op has 900 members in Australia and New Zealand. They operate under three different Mitre 10 banners — Handy, Solutions and Home & Trade — which are convenience hardware, traditional hardware and building centre stores respectively.

Mitre 10 appears to be following the lead of Rona Inc., a fellow member of the international association of co-op retailers, Interlink. According to New Zealand Hardware Journal, Mitre 10 will develop the new stores with individual dealer investment with the hope of attracting additional interest from outside investors.

BRANDING AND SMART HIRING HOT TOPICS
FOR HARDLINES CONFERENCE
World Headquarters, Toronto, ON — Controlling the high cost of staff turnover and profiting from the power of your company’s brand are just two of the breakout sessions confirmed for the Seventh Annual Hardlines Marketing Conference.

The Conference, which will be held September 13, 2002 in Toronto, will feature a day long series of presentations from key retail executives from across North America. These front-line insights will be rounded out by a series of three concurrent breakout sessions.

Learn how to leverage effectively your banner or your brand name through a sound branding strategy, in the presentation by Brandid. This Toronto-based brand consultancy and design studio specializes in consumer packaged goods. Delegates will learn how to define a brand, create a strategy and develop tactics to maximize your ROI.

Wolf Gugler, of Wolf Gugler & Associates, and self-appointed dean of home improvement executive search, will be joined in another breakout by Brenda Dumont, an executive search consultant who started Canadianretail.com, an online recruitment service specializing in the retail sector. Both will provide tips on recruiting smart to keep turnover down, and insights into how to get the best out of your team.

Using strong corporate communications increase sales is the topic of the third breakout. Good PR has typically been the strength of U.S. retailers. It’s just one more part of the business that any company needs to sharpen in order to compete effectively. The seminar will provide some tips that will help retailers and vendors alike to increase their sales.

Now in its seventh year, the Hardlines Marketing Conference attracts almost 200 senior executives and managers from the retail and supply sides of home improvement retailing. Other speakers booked for the day include Greg Thomas of Alliance International LLC, Paul Ingevaldson of Ace Hardware and David Ford of the Council of Forest Industries.

For more information, call us at 416-489-3396, or check out hardlines.ca/html/conference_upcoming.html.

COMPANY 52-WEEK HIGH 52-WEEK LOW CLOSE (FRI.)
Canadian Tire 33.08 18.50 31.20
Canfor 11.70 8.08 11.15
Emco 12.42 3.71 12.69
Goodfellow 11.90 8.00 11.50
Home Depot 52.60 30.30 36.73
Hudson’s Bay 20.10 12.50 13.57
Lowe’s Cos. 49.99 24.99 45.40
Sears Canada 25.10 12.50 23.90
Sodisco-Howden 2.25 0.75 1.52
Taiga Forest 12.75 7.49 n/a
West Fraser 44.42 26.13 41.30
COMPANIES IN THE NEWS
Forestry giant Abitibi Consolidated is feeling the pain from the recently imposed softwood lumber tariffs on U.S.-bound timber. Three sawmills, all in Québec’s Saguenay-Lac St-Jean region, are slated to close indefinitely in July. Other facilities in Québec and British Columbia will also be affected. A total of 700 workers will be affected by those moves, which chops Abitibi’s annual lumber production by about 20%.

For the three-month period ended May 31, 2002, Richelieu Hardware‘s sales reached $70.0 million, up 18% over the previous year, including 14% from internal growth. EBITDA rose 19% to $9.4 million. Sales in the first six months of the year were up 17% the same period in 2001, reaching $123.9 million. Net earnings for the first six months grew by 27%, rising to $8.4 million.

Lost or stolen Home Depot gift cards will be replaced at no charge, following complaints to the Attorney General’s office in New York State. The issue came to light after a woman lost a card with almost US$2,000 in credit left on it. She had been told the company had no policy to return or replace the card, unlike regular credit cards.

Wal-Mart workers are feeling beleaguered by the demands of the job – after they’ve punched out for the day. Company policy forbids it, yet many staff and managers have reported an “unwritten policy” of demanding extra unpaid work from staff to cut costs. Most full-time workers earn less than US$8.50 an hour, or about US$17,680 a year. Wal-Mart has already settled with one group of 67,000 workers in Colorado.

PEOPLE ON THE MOVE
Exchange-A-Blade has announced the appointment of Andy Moncreiff as sales manager for Ontario and Atlantic Canada. An experienced and well respected sales executive, he brings with him many years of experience in our industry. (519-679-6760)
MARKET INDICATORS
Home sales may be slowing down, but they’re still setting records, says the Greater Toronto Home Builders’ Association. There were 5,093 new homes sold last month, 38% over May 2001 and the highest May on record. Freehold homes, which include single, semi-detached and town homes, made up 65% of the market, while condos accounted for the balance.

The federal and Alberta governments will contribute $67.12 million each to facilitate the development of affordable housing in high need areas of the province. The sixth deal the feds have signed in as many months, the funding will be used for provincially designed programs that support affordable housing for low-income families and individuals with special needs.

Gross domestic product surged ahead 0.8% in April. With a temporary hold on softwood duties to the U.S. during that time, wood product manufacturers pushed up production 8.7%, resulting in record output levels. Capacity utilization rates of the wood product manufacturers ran at 85.5% during the first quarter. Sawmill producers provided the single largest push in April, as production surged 12.8%.

NOTED
The success of several companies that already enjoy a high profile in the hardware/home improvement sector was evident in their movement up the Globe and Mail ROB magazine’s Top 1000 list, which was published today. Canadian Tire moved up from 85 to 57 on the chart, while West Fraser Timber went from 94 to 72, Nu-Gro Corp. climbed from 369 to 343, Viceroy Homes leapt from 546 to 374 and Sico Inc. jumped from 420 to 325.
OVERHEARD
“He’s not interested, but thank you very much.” – a call back from the office of Robert Dutton, CEO of Rona Inc., after this intrepid reporter called to see if he wanted to buy the bankrupt White Rose stores and turn them into Botanix outlets.
ARE YOU IN THE KNOW?
The Spring issue of Hardlines Quarterly Report, available now, features: The Three Billion Dollar Club — find out which home improvement retailers dominate the Canadian scene…Who’s winning the big box war? Big box expansion in Canada….. CLICK HERE to find out more!
****HARDLINES MARKETPLACE****
Check out Hardlines Classifieds on the web:
https://hardlines.ca/html/classifieds_new.asp

POSITIONS SOUGHT

GENERAL MANAGER – ATLANTIC
Come Build with Our TeamE Every great venture begins with great leadership and with great leadership, a winning team sets records.
CanWel, one of Canada’s leading national distributors of building materials and related products, seeks an individual with outstanding leadership skills and drive to spearhead their Atlantic Business Unit as General Manager. Based in Dartmouth, NS you will lead a seasoned team and direct the strategic/business initiatives critical for success in this market place

To further investigate, please contact Chris Schulz at 902-423-1657,
cschulz@StaffingStrategists.com www.canwel.com


NATIONAL SALES MANAGER/
MANUFACTURER’S AGENT AVAILABLE

Well respected, successful senior national sales executive available immediately to help you grow your key accounts. Skill set includes marketing manager and multi-line manufacturer’s agent credentials.
I have the skills to grow your sales to key accounts, with extensive experience servicing Home Depot, Canadian Tire, Sears, Home Hardware, Rona, Réno-Dépôt and all Canadian hardware buying group accounts. 10+ years experience successfully marketing brands. Let’s talk about how I can make your business grow. Reply in confidence c/o bev@hardlines.ca (put “Box 375” in subject line).

***********************************************************************************

HELP WANTED

AGENT WANTED:
Kempston Canada Ltd.., a router bit supplier, is looking for an agent with pioneering spirit to build B.C. and Alberta territory. Please reply to national sales manager by fax: 905-513-7924 or email: sales@kempston.ca

GENERAL MANAGER – ATLANTIC:
Come Build with Our Team!
Every great venture begins with great leadership and with great leadership, a winning team sets records. CanWel, one of Canada’s leading national distributors of building materials and related products, seeks an individual with outstanding leadership skills and drive to spearhead their Atlantic Business Unit as General Manager. Based in Dartmouth, NS you will lead a seasoned team and direct the strategic/business initiatives critical for success in this market place.

To further investigate, please contact Chris Schulz at 902-423-1657, cschulz@StaffingStrategists.com
www.canwel.com

REGIONAL SALES MANAGER:
We are a Canadian company in the decorative accessories business with established customers in Canada and the USA; searching for a seasoned bilingual professional to help manage and grow the business in Canada with a focus on the Quebec market. This candidate will build upon strong relationships with major and national retail accounts — developing and implementing; sales development, category management, promotions, and forecast/budget planning.
This position offers an attractive salary and sales incentives, a benefits package; based on experience, knowledge, and ability to succeed in sales. Please forward your interests c/o bev@hardlines.ca (Put “Box 400” in subject line).

***********************************************************************************
ASSOCIATION PRESIDENT
The Lumber and Building Materials Association of Ontario (LBMAO) is seeking a dynamic individual to fulfill the role of Association President.
The ideal candidate should have strong LBM Industry ties, general management experience and the proven ability to work with a volunteer Board of Directors.
Closing date for applications is July 12th, 2002. Resumes can be submitted to: Mr. Paul Sutter, Chairman of the Board, LBMAO, 5155 Spectrum Way, Unit 27, Mississauga, Ont. L4W 5A1

************************************************************************************
SALES PROFESSIONALS, BRAMPTON
CanWel, one of Canada’s leading distributors of building materials to the retail and industrial markets, is poised for growth. We are looking for motivated professionals to join our Sales Team at our Customer Service Centre. For the following opportunities, we are seeking results-driven and sales-oriented individuals with excellent communication, interpersonal and negotiation skills. Familiarity with the building materials industry would be beneficial.

ACCOUNT MANAGERS
You will apply your 3-5 years of sales experience and outstanding customer service skills towards managing a specified customer base in Ontario; maximizing profits; creating new sales opportunities.

INSIDE SALES REPRESENTATIVES
As part of our inside sales team, you will work closely with the Outside Account Managers/support staff and deal directly with customers to provide full service/sales support. You have: 1-3 years’ sales experience; strong organizational skills; excellent administrative duties.

FLOORING SPECIALIST
You will apply your 3-5 years of sales experience with hardwood, laminates and engineered flooring along with your outstanding customer service skills towards managing a specified customer base in Ontario; maximizing profits; creating new sales opportunities.
In return for your contribution, a competitive salary/benefits package is offered. Please forward your résumé, indicating the position title, by July 5, 2002 to:
Human Resources, CanWel Distribution Ltd., 15 West Drive, Brampton, Ontario L6T 3T5; email: michele_white@canwel.com; fax 905-457-3668.
We thank all applicants for their interest; however, only those selected for interview will be contacted.

***********************************************************************************

SALES REPRESENTATIVE — QUÉBEC REGION
Henkel Consumer Adhesives
, formerly LePage, Division of Henkel Canada Corporation, is a leading consumer adhesive and sealant company looking for an individual who enjoys a fast paced environment and thrives on exciting challenges. We are currently conducting a search for a Sales Representative in our Québec region who can contribute to our continued success.

Applicants should have experience in dealing with the big box stores. Have excellent communication and presentation skills and demonstrate customer relationship building and interpersonal skills. Must be fluently bilingual, written and spoken and have at least 1-2 years experience as a Sales Representative in the hardware channel.

Interested applicants are invited to fax their resumé in confidence to (905) 459-2791 or e-mail to:
stickwith.thebest@Henkel-Americas.com

************************************************************************************

SERVICES OFFERED

MARKETING “AUDIT”
Get an independent assessment of your marketing programs. Assess your brand strategy, dealer programs and creative execution. Guaranteed to produce new ideas towards building a greater competitive edge. Cjohnston@synmark.net , phone: 905-849-4850.

Building brand equity through
strategic and creative programs that register.

***********************************************************************************
LOOKING FOR REPUTABLE,
FOCUSED REPRESENTATION?

NORAL MARKETING
the manufacturers’ rep agency that
knows the Canadian retail customer!

Visit http://www.noralmarketing.com
or call Al Vanderveen at 519-439-6800 ext. 201


**********************************************************************************
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© 2002 by Michael McLarney.
HARDLINES™ the electronic newsletter hardlines.ca
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June24_02

 

  vol. viii, #25 June 24, 2002 

* Independents brace for big box wars in Québec
* Alliance, Home Outfitters, Royal Bank join conference roster
* Taiga shares to split
* Sodisco-Howden gets Aeroplan loyalty program
* Bankrupt White Rose seeks buyer

“Imagine how weird phones would look if your mouth was nowhere near your ears.”
— Steven Wright (U.S. comedian, quoted in the New York Times)
DAILY UPDATES ON RETAIL AND INDUSTRY NEWS
THAT MATTER TO YOU.

KEEP INFORMED.
VISIT hardlines.ca – EVERY DAY!

QUÉBEC INDEPENDENT PREPARES FOR BIG BOX WAR
Québec City, QC — Despite not being a concern to consumers elsewhere in Canada, Guy Bedard is convinced customers in this city will care that Home Depot is a U.S. company.

Bedard is general manager of Canac-Marquis Grenier, a 12-store chain considered by many to be one of the most progressive home improvement retailers in the country. Home Depot is planning to open its first two stores on Canac-Marquis Grenier’s turf by late Fall of this year. Bedard is not too worried. Réno-Dépôt has been in Québec City seven years and last Fall opened its third store there.

Home Depot, however, has faced some cultural dissonance since its invasion of this province last year.The eight stores in the Montréal area are battling against a total of 21 big boxes in that area. In Québec City, says Bedard, the Home Depot name will have very little consumer awareness. So when Home Depot gets here, says Bedard, “They will be seen as just another big box store.”

Bedard admits the big boxes do make a difference. He remembers when Réno-Dépôt arrived. “The novelty of having Réno-Dépôt here, in 1995, made a big impact.” Two Canac-Marquis Grenier stores in the West end of the city, very close to the site of one of the two proposed Home Depot stores, will undoubtedly be affected, he says. But despite the big box invasion, Canac-Marquis Grenier’s sales grew more than 15% last year to $115 million.

BANKRUPT WHITE ROSE SEEKS BUYER
Unionville, ON — Plagued for years by underfinancing and mounting competition, White Rose Crafts and Nursery Sales has declared bankruptcy, naming PricewaterhouseCoopers as trustee-in-bankruptcy. The chain of 31 stores specialized in live goods and garden sales, complemented by crafts sales. Founded in 1957, it continued operations in the original Unionville location right up to the end.

The company was taken over by management in 1993, and a year later went public with an IPO that went toward further expansion of the chain. It bought up W.H. Perron, a Montréal-based retailer with two stores. Those grew to eight outlets under White Rose’s ownership, while the White Rose banner grew to 34 throughout Ontario by the late ’90s.

But the cost of expansion, coupled with the entry of other retailers, such as Home Depot and Canadian Tire, into gardening, plus the arrival of Michael’s on the crafts side, finally caught up to White Rose, and by 1998 it was no longer able to meet its credit commitments, filing for bankruptcy protection. Under the reorganization, it closed two warehouses, two Ontario stores and all eight of its Québec stores.

By 2000, sales had grown to $139 million, but its losses exceeded $9.3 million. Then, last year, under then-president Howard Board, who had worked for Peoples Jewellers during its bankruptcy protection battle, it repositioned to offer more home décor products, closing one store and renaming the remaining stores White Rose Home and Garden.

It wasn’t enough, however. White Rose’s loss narrowed to roughly $6 million for its last fiscal year, ended July 29, 2001, as sales slipped to about $130 million. Now, with a debt load of more than $173 million, the company will operate day to day until a buyer can be found.

SPECIALTY RETAILERS, LBM DISTRIBUTOR,
ROUND OUT CONFERENCE ROSTER
World Headquarters, Toronto, ON — Executives of two of Canada’s most innovative specialty retailers, plus the vp of one of the country’s top LBM wholesalers, will round out the next Hardlines Marketing Conference.

Bill Morrison, general manager of Home Outfitters, is heading up an aggressive expansion plan by parent company Hudson’s Bay Co. to double the number of its specialty décor and home furnishings outlets over the next three years. Morrison joins Leonard Lee, whose presentation at our 1998 conference drew resounding praise. Lee is the head of Lee Valley Tools, a specialty woodworking and garden supply company with catalogue sales and retail outlets across the country.

And just confirmed: Jim Bradshaw, vice-president building products for Taiga Forest Products Ltd., has agreed to talk about the challenges and opportunities facing building materials distribution today.

In addition, Albert Plant, national market manager, consumer products and retailing with RBC Royal Bank, will share his insights into the growth and consolidation within this industry, plus effective survival tactics for any retailer today. He’s got a truly unique perspective as someone who was integral to many of the backroom negotiations that have been made over the past decade.

The Hardlines Marketing Conference will be held September 13, 2002, and attracts almost 200 senior executives and managers from the retail and supply sides of home improvement retailing. Other speakers booked for the day include Greg Thomas of Alliance International LLC, Paul Ingevaldson of Ace Hardware and David Ford of the Council of Forest Industries.

For more information, call us at 416-489-3396, or check out hardlines.ca/html/conference_upcoming.html.

COMPANY 52-WEEK HIGH 52-WEEK LOW CLOSE (FRI.)
Canadian Tire 33.08 18.50 32.10
Canfor 11.70 8.08 11.25
Emco 12.42 3.71 11.50
Goodfellow 11.90 8.00 11.00
Home Depot 52.60 30.30 35.67
Hudson’s Bay 20.10 12.50 13.30
Lowe’s Cos. 49.99 24.99 44.40
Sears Canada 25.10 12.50 22.10
Sodisco-Howden 2.35 0.75 1.44
Taiga Forest 12.75 7.49 12.25
West Fraser 44.42 26.13 41.30
COMPANIES IN THE NEWS
Hardware distributor Sodisco-Howden Group has made a deal with Aeroplan to offer Air Canada‘s air points loyalty program through its stores. Beginning later this year, Aeroplan members who shop at Sodisco-Howden’s franchised stores, PRO, Do-it center in English Canada, and Ferplus and Bâtitout in Québec, will get up to one Aeroplan Mile for every dollar spent.

Once sold exclusively through specialty dealers, Deere & Co. has signed an agreement allowing Home Depot to sell John Deere lawn and garden tractors starting next spring. In addition, Deere will stop making its Scotts and Sabre brands. Currently, Home Depot has an exclusive on the Scotts brand.

The board of directors of Taiga Forest Products has announced it will seek approval for a two-for-one share split at its annual general meeting on July 24.

A 20-year-old policy by Home Depot in Atlanta has come back to haunt it during these intensely patriotic times in the U.S. The home improvement retailer doesn’t want to get involved in all the extra paperwork required by government contractors, so it doesn’t want to sell to the government. One of the things Home Depot would have to do is provide documentation of its affirmative action compliance. Maintenance Warehouse was a significant federal contractor until taken over by Home Depot in 1997.

Taymor Industries Ltd. has donated more than $50,000 in bath hardware to Habitat for Humanity Canada. The donation will provide Habitat with enough bath accessories to outfit 350 homes.

Wal-Mart Canada will open a store in Fort St. John, BC in the Fall of 2002. The 84,000 sq.ft. free-standing store will represent an investment of just under $20 million in the local community

The 2003 DIY & Garden Show is to move to Earls Court in West London, England, because it’s better known and enjoys better proximity to major transportation links. The show, which attracts companies from 30 countries, will take place January 26-28, 2003. For more information, contact: Christopher Leonard-Morgan, clm@firstevents.com; www.diyandgardenshow.com.

Kmart Corp. is making big changes to its online shopping site, including renaming it from www.bluelight.com (the name of its wholly owned subsidiary that runs the site) to www.kmart.com. The website now features an updated look and more products.

PEOPLE ON THE MOVE
Don Bilenduke has been appointed director of sales at Avant, the Mississauga, ON-based division of Hagen Pet Products. Headquartered in Montréal, Hagen sells pet supplies and water gardens to the mass merchant sector. (905-826-6699)

Well, nobody else has told us about anybody on the move, but the jazz festival is on in Toronto, so I’ll be on the move. I was thinking of heading downtown to catch some music this weekend… (whatever, enough space-wasting drivel — Editor)

MARKET INDICATORS
Except for drug stores (down 0.7%), retail sales in Canada advanced 1.0% in April to $25.5 billion, following two slow months of growth. All provinces except New Brunswick (-3.8%) and Nova Scotia (-1.6%) showed gains. In January and in the last three months of 2001, retail sales grew at least 1.3% each month. Sales by Canada’s large retailers were up in April from March by 6.5%. Sales of hardware and lawn and garden products, health and personal care products, and home furnishings and electronics were especially strong.

Housing starts in the U.S. were up 11.6% in May, the biggest jump in seven years, says the U.S. Commerce Department. Single-family starts were up 9.6%.

OVERHEARD
“There’s definitely interest and I think there’ll be more interest. We believe there’s a core business that ‘s viable here.” – Rick Pettit, senior vice-president of PricewaterhouseCoopers Inc., the trustee in bankruptcy for White Rose Crafts and Nursery Sales, on the possibility of a buyer emerging for the 31-store chain.
ARE YOU IN THE KNOW?
The Spring issue of Hardlines Quarterly Report, available now, features: The Three Billion Dollar Club — find out which home improvement retailers dominate the Canadian scene…Who’s winning the big box war? Big box expansion in Canada….. CLICK HERE to find out more!
****HARDLINES MARKETPLACE****
Check out Hardlines Classifieds on the web:
https://hardlines.ca/html/classifieds_new.asp

POSITIONS SOUGHT

NATIONAL SALES MANAGER/
MANUFACTURER’S AGENT AVAILABLE
Well respected, successful senior national sales executive available immediately to help you grow your key accounts. Skill set includes marketing manager and multi-line manufacturer’s agent credentials.
I have the skills to grow your sales to key accounts, with extensive experience servicing Home Depot, Canadian Tire, Sears, Home Hardware, Rona, Réno-Dépôt and all Canadian hardware buying group accounts. 10+ years experience successfully marketing brands. Let’s talk about how I can make your business grow. Reply in confidence c/o bev@hardlines.ca (put “Box 375” in subject line).

***********************************************************************************

HELP WANTED

ASSOCIATION PRESIDENT
The Lumber and Building Materials Association of Ontario (LBMAO) is seeking a dynamic individual to fulfill the role of Association President.
The ideal candidate should have strong LBM Industry ties, general management experience and the proven ability to work with a volunteer Board of Directors.
Closing date for applications is July 12th, 2002. Resumes can be submitted to: Mr. Paul Sutter, Chairman of the Board, LBMAO, 5155 Spectrum Way, Unit 27, Mississauga, Ont. L4W 5A1

************************************************************************************
SALES PROFESSIONALS, BRAMPTON
CanWel, one of Canada’s leading distributors of building materials to the retail and industrial markets, is poised for growth. We are looking for motivated professionals to join our Sales Team at our Customer Service Centre. For the following opportunities, we are seeking results-driven and sales-oriented individuals with excellent communication, interpersonal and negotiation skills. Familiarity with the building materials industry would be beneficial.

ACCOUNT MANAGERS
You will apply your 3-5 years of sales experience and outstanding customer service skills towards managing a specified customer base in Ontario; maximizing profits; creating new sales opportunities.

INSIDE SALES REPRESENTATIVES
As part of our inside sales team, you will work closely with the Outside Account Managers/support staff and deal directly with customers to provide full service/sales support. You have: 1-3 years’ sales experience; strong organizational skills; excellent administrative duties.

FLOORING SPECIALIST
You will apply your 3-5 years of sales experience with hardwood, laminates and engineered flooring along with your outstanding customer service skills towards managing a specified customer base in Ontario; maximizing profits; creating new sales opportunities.
In return for your contribution, a competitive salary/benefits package is offered. Please forward your résumé, indicating the position title, by July 5, 2002 to:
Human Resources, CanWel Distribution Ltd., 15 West Drive, Brampton, Ontario L6T 3T5; email: michele_white@canwel.com; fax 905-457-3668.
We thank all applicants for their interest; however, only those selected for interview will be contacted.

***********************************************************************************

SALES REPRESENTATIVE — QUÉBEC REGION
Henkel Consumer Adhesives
, formerly LePage, Division of Henkel Canada Corporation, is a leading consumer adhesive and sealant company looking for an individual who enjoys a fast paced environment and thrives on exciting challenges. We are currently conducting a search for a Sales Representative in our Québec region who can contribute to our continued success.

Applicants should have experience in dealing with the big box stores. Have excellent communication and presentation skills and demonstrate customer relationship building and interpersonal skills. Must be fluently bilingual, written and spoken and have at least 1-2 years experience as a Sales Representative in the hardware channel.

Interested applicants are invited to fax their resumé in confidence to (905) 459-2791 or e-mail to:
stickwith.thebest@Henkel-Americas.com

************************************************************************************

SERVICES OFFERED

Where Manufacturing & Retailing…Deal Direct”™
Attention: Manufacturers & Agents
We can help you sell to retailers from coast to coast. MFG2D provides a logistics and marketing link between manufacturers and retailers. You won’t believe how cost effective it can be to sell to this important market using our unique solution.

For more information call Eric Smith or David Mackenzie at 1-866-844-2212 or go to http://www.mfg2d.com Ask us for a password to our members area!

***********************************************************************************
MARKETING “AUDIT”
Get an independent assessment of your marketing programs. Assess your brand strategy, dealer programs and creative execution. Guaranteed to produce new ideas towards building a greater competitive edge. Cjohnston@synmark.net , phone: 905-849-4850.

Building brand equity through
strategic and creative programs that register.

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LOOKING FOR REPUTABLE,
FOCUSED REPRESENTATION?

NORAL MARKETING
the manufacturers’ rep agency that
knows the Canadian retail customer!

Visit http://www.noralmarketing.com
or call Al Vanderveen at 519-439-6800 ext. 201


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SELL YOUR COMPANY – OR BUY ONE – WITH HARDLINES CLASSIFIEDS!
DO YOUR EXECUTIVE SEARCH, FIND NEW LINES OR GET NEW REPS IN THE HARDLINES MARKETPLACE.

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Hardlines is published weekly (except monthly in December and August)
by McLARNEYCOM
542 Mount Pleasant Rd., Suite 302, Toronto, Ontario, Canada M4S 2M7
© 2002 by Michael McLarney.
HARDLINES™ the electronic newsletter hardlines.ca
Phone: 416.489.3396; Fax: 416.489.6154
Michael McLarney, Editor & Publisher: mike@hardlines.ca
Beverly Allen, Marketing Manager: bev@hardlines.ca
Nancy Wright, Circulation Manager: nancy@hardlines.ca
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Reproduction in whole or in part is very uncool and strictly forbidden and really and truly against the law. So please, play fair! Call for information on multiple subscriptions or a site license for your company. We do want as many people as possible to read Hardlines each week – but let us handle your internal routing from this end!
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Subscription: $199+$13.93 GST = $212.93 per year (GST #13987 0398 RT). Secondary subscriptions at the same office are only $28 + $1.96 GST = $29.98. Ask about our reduced rate for branch offices. You can pay online by VISA at our secure website or send us money. Please make cheque payable to McLarneyCom.