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October 24, 2022

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CONNECTING THE HOME IMPROVEMENT INDUSTRY
 
October 24, 2022 | Volume xxviii, #40
 

IN THIS ISSUE:

  • Our industry’s best honoured at 30th Outstanding Retailer Awards
  • Hardlines Conference reunites the industry in Niagara-on-the-Lake
  • Lowe’s Canada’s president talks to delegates about the changing face of retail
  • Gillfor’s vision for growth includes working closely with vendor partners

PLUS: New VPs named at BMR, Castle adds Quebec dealer, Peavey’s newest store in Salmon Arm, Canadian Tire wants to build high-rise atop flagship store, Home Depot in the U.S. launches jobseeker marketplace, JELD-WEN of Canada donates to hurricane relief, JRTech adds more RONA stores, A.O. Smith recognized by Lowe’s, existing home sales fall, housing starts reach a new high, and more!

 
 
 
 


Hardlines
Our industry’s best honoured at 30th Outstanding Retailer Awards

Suppliers and retailers from across Canada gathered last week to honour the retail home improvement industry’s best hardware and building supply retailers.

The occasion was the 30th Annual Outstanding Retailer Awards, presented during a Gala Dinner at the annual Hardlines Conference. The event was held Oct. 18 at the Queen’s Landing Hotel in Niagara-on-the-Lake, Ont.

Retailers were honoured in eight categories covering the range of hardware and home improvement retailing formats. This year’s winners were:

  • Best Hardware Store – Quincaillerie Jean Denis (Home Hardware), St-Raymond, Que. Sophie Denis and Philippe Moisan, Owners. Award sponsored by JRTech Solutions.
  • Best Building Supply or Home Centre under 15,000 square feet – Grunthal Lumber (Castle), Grunthal, Man. Mel Funk and Murray Rempel, Owners; Mike Bourgeois, Manager. Award sponsored by Johns Manville Canada.
  • Best Building Supply or Home Centre over 15,000 square feet – Grande Prairie Home Hardware Building Centre, Grande Prairie, Alta. Kevin Gillman, Manager. Award sponsored by Trex.
  • Best Contractor Specialist – Pierre Naud Inc. (BMR), Trois Rivières, Que. Marc-André Lebel and Philippe Lebel, Owners; Jessica Bastarache, Manager. Award sponsored by the North American Hardware and Paint Association (NHPA).
  • Best Large Surface Retailer – Lowe’s Pickering, Pickering, Ont. Angelo Tzogas, Store Manager. Award sponsored by the National Hardware Show.
  • Retail Spirit Award – Gander Bay Building Supplies (Castle), Victoria Cove, Gander Bay, N.L. Deborah and Todd Brinson, Owners. Award sponsored by Kohltech.
  • Best Young Retailer – BMR Paulin Moisan Inc., St-Raymond, Que. Marianne Moisan and Mathieu Moisan, Owners. Award sponsored by Acceo.
  • Marc Robichaud Community Leader – RONA Fort Erie, Fort Erie, Ont. Dennis Doidge, Owner; Jeff Hill, Manager. Award sponsored by BMF.

The winners were carefully chosen from a field of high-quality nominees submitted from every part of Canada. The winners stood out within this elite group thanks to their ability to exceed in the areas of good business practices, customer relations, innovation, and niche marketing.

“The past two and a half years were marked by a level of disruption not seen in this industry in our lifetime,” said Michael McLarney, president of Hardlines Inc. “In a field of entries where the bar was already raised high by pandemic conditions, this year’s winners shine bright.”

 
 

Hardlines Conference reunites the industry in Niagara-on-the-Lake

The 26th Annual Hardlines Conference hosted almost 150 delegates at the Queen’s Landing Hotel in Niagara-on-the-Lake, Ont., last week. The in-person gathering was supplemented by a large number of delegates watching virtually from their devices.

The two-day event at the Queen’s Landing Hotel represented a veritable who’s who of the industry, with attendees from BMR, Castle, Federated Co-op, Home Hardware, Lowe’s/RONA, Peavey Industries, and Sexton Group, among others. Virtual delegates included top execs from Home Depot and RONA along with key independent dealers. The vendor community was well represented on both the LBM and hardlines side of the industry, with a number of wholesalers, sales agents, and distributors in attendance.

Presentations by senior executives from BMR, Lowe’s Canada, and Sexton Group were followed on stage by thought-provoking presentations by a well-known housing and land economist and one of the country’s leading retail gurus.

The traditional opening pub night, held in a nearby Irish pub and hosted by RONA, was packed, noisy, and opinionated. For many delegates this was their first national gathering in our industry in almost three years.

Alison Fletcher, owner of Cookery—a kitchenwares retailer with stores in Toronto and Montreal—opened on day one with a no-holds-barred description of the career battles she has gone through in several decades in the food and beverage industry. Cookery’s charismatic owner urged delegates to follow their dreams—and the data.

Eric Palmer, VP and general manager of the Sexton Group, gave a personalized overview of the dealer-focused organization founded in 1985 by industry icon Ken Sexton. Palmer talked about his own career path through the organization. He also referenced the recent sale of the Sexton Family of Companies to an investor group, PFM of Regina, Sask., in a deal that is expected to close later this fall.

Altus Group economist Peter Norman, no stranger to Hardlines Conference delegates (he has appeared at the conference more than a dozen times), was blunt at the outset of his presentation. “Uncertainty and caution are what we’re going to talk about this morning,” he warned. “But also some good things,” he promised. The upside? Canada is not likely to experience a housing crash, Norman said. But interest rate hikes will likely mean the heady times for home improvement retailers are over.

Zaida Fazlic, VP people, culture and change management at Taiga Building Products, focused on the skills required to be a good leader. She talked about collaborative leadership and servant leadership, which both require listening carefully and authentically to the feedback and needs of employees.

Tony Cioffi, president of Lowe’s Canada, outlined how his organization, which includes the RONA and Réno-Dépôt banners, was able to lead the industry in converting to e-commerce during the early days of COVID. He gave some detailed insights into how his banners are not resting on their laurels, but tooling up for any future interruptions from future public health crises.

Charles Grégoire-Béliveau, VP merchandising at BMR, took delegates through a tour of what he called “BMR 2.0.” The Quebec-based group is continuing to expand in Ontario and the Atlantic Provinces as well as aggressively signing new dealers in its home province.

Rob and Joanne Lawrie, winners of an Outstanding Retailer Award at last year’s conference, talked about their company’s growth from a single store in Annapolis Royal to seven Home Hardware stores today. Rob had straight-talking advice for anyone who thinks expansion should stop once an extra store is added to their single one. “Do not stop at two stores,” he said. “Do not do it!”

Doug Stephens, known as the Retail Prophet, was back from last year, too, by popular request. He explained why our supply chains became so broken by the pandemic and offered a prescription to avoid future fractures to supply that includes a change in philosophy from always seeking the lowest landed cost for products.

Starting next year, the Hardlines Conference is going on the road. Our 27th annual conference will take place at the Chateau Whistler in Whistler, B.C., Oct. 17 and 18, 2023.

 
 

Lowe’s Canada’s president talks to delegates about the changing face of retail

The pace of change in retail has been accelerating, Tony Cioffi told the 2022 Hardlines Conference last week, and it’s about to ramp up even more.

“It’s really important that we adapt to change faster than we have ever adapted before,” Lowe’s Canada’s president said in his address. Flexibility in the way consumers shop is one example. “Today they might want buy-online-pick-up-in-store. Tomorrow they might want to buy online and get it delivered. The next day they might want to come in” to shop in person.

That makes a seamless omnichannel experience more crucial than it has ever been. The average grill purchase, Cioffi noted, is preceded by more than 60 online searches, but only one in-store visit—making it imperative to get the experience of that in-person visit right.

One way that Lowe’s Canada is working toward that seamless experience is by having staff assist in placing orders for items that are available only online. Those items can be shipped directly to the customer’s home. The plan is to have those stores and staff receive credit for such sales by the end of next year.

Another part of the equation is making the best possible use of staff talent. With the labour shortages exacerbated by the pandemic, self-checkout has been “a godsend,” Cioffi says, freeing up would-be cashiers to serve in more complex roles.

Customer expectations around delivery are also evolving. “Two-day delivery is the norm,” with most shoppers expecting to receive items in no more than three days. “Soon, same-day will be the expectation,” Cioffi declared, adding that for about a third of customers it already is.

Lowe’s Canada is responding to demand by changing the way it warehouses orders. “We have three stores in Quebec that we’ve converted this year into direct distribution centres.” Cioffi noted the company has just opened a new bulk DC in the Calgary area.

He continues to look for more ways to work with vendors to respond to customers’ needs. “I’m always challenging our buying team: can the vendor deliver directly to the customer? Can the vendor deliver to the job site?” he said.

“At the end of the day, in this inflationary market, we can’t impose [more] costs on our customers. We need to find a way to be more productive together.”

 
 
Gillfor’s vision for growth includes working closely with vendor partners

Canada’s third-largest LBM distributor is poised for some strong growth, and it intends to stay close to its preferred vendors to realize that growth.

“Our vision does not just apply downstream to our customers, but also upstream to the vendors,” says Mike Schneider, vice president of business development at Gillfor Distribution.

The Woodstock, Ont.-based wholesaler was established when OWL Distribution in Woodstock, Ont., and McIlveen Lumber, an LBM wholesaler based in Calgary, merged in 2017. A year later, the company added Brown & Rutherford in Winnipeg and Brunswick Valley Distribution, based in Fredericton. But the acquisition of Bolton, Ont.-based AFA Distribution, completed on June 30 of this year, was the play that catapulted the company to a new plateau.

Schneider says 2023 will be a year of rapid growth, as the company will unite all its divisions clearly under the Gillfor brand (see our Oct. 10 edition—Editor). Gillfor’s vision includes working with “best-in-class vendors and developing real partnerships to grow the market and to take share.”

Gillfor is working to combine its offering to its dealer customers across the country. The base of its existing lines is the specialty building materials category, while the AFA acquisition added a broader range of LBM commodities to the mix. The company’s push in 2023 will be toward a more consolidated approach to the market as it will relaunch all divisions under one brand: Gillfor.

However, Schneider says, that uniformity of marketing will not be at the expense of the wholesaler’s regional strengths, as realized through almost 20 facilities countrywide. Rather, Gillfor’s centralized model will enable it to implement its national programs along with that regional sensitivity, which will come down to the account managers serving their customers in each region and the branches themselves.

“We have an unbelievable respect and confidence in our managers at the branches,” he says. “We believe they are the pillars.”

 
 
People on the Move

At BMR Group, Jean-Marc Prudhomme has been named VP, forest products, reporting to CEO Alexandre Lefebvre. Prudhomme joined BMR in 2011 as director of purchasing and was most recently senior director, commodity sales and purchasing.

DID YOU KNOW…?

… the latest edition of Hardlines HR Advisor hits inboxes on Wednesday? In this issue, we talk about the role of great mentors, plus managing the transition back to in-person work. If you’re not already receiving HR Advisor, click here to sign up for free!!

RETAILER NEWS

The Home Depot Canada’s nine stores in Atlantic Canada will donate $125,000 to the Canadian Red Cross for relief efforts following Hurricane Fiona. Each store will donate over $13,000 to show their support to local Castle Building Centres Group has announced the addition of Maderas, a new member in Rouyn-Noranda, Que., The new store will be a full-service home improvement centre complete with lumber yard, warehouse, and retail space. For co-owners Jonathan Gauthier and Hugo Dallaire Savard, it’s the fulfilment of a long-time dream to open a building centre.

Peavey Industries will open the doors of its newest store, in Salmon Arm, B.C., by the end of the month. The approximately 25,000-square-foot store in Centenoka Park Mall will be the third Peavey Mart in the province, joining locations in Dawson Creek and Kamloops. It will be the chain’s 91st location overall. It follows on the heels of an opening last month in Bedford, N.S., which was the chain’s first Peavey Mart store in the Maritimes.

SUPPLIER NEWS

Canadian Tire Corp. has submitted a request for a zoning variance that would allow the development of two high-rise residential towers at its downtown Toronto flagship. The design from Adamson Associates Architects preserves the façade of the current retail location. A new Canadian Tire outlet would anchor the project, which would consist of 49-storey north tower opposite a 41-storey tower fronting the subway. A new green space would replace the gas station at the existing store.

The Home Depot in the U.S. has launched a jobseeker marketplace to connect skilled tradespeople to trades professionals in the construction and home improvement industries. It’s part of Home Depot’s “Path to Pro” program to help address the growing skilled labour shortage in the U.S. Skilled trades jobseekers can visit PathtoPro.com to create a profile, upload their resumé, and add photos of their work to connect with Home Depot’s pro customers looking to hire in their local area.

SUPPLIER NEWS

JELD-WEN of Canada is donating $25,000 to the Canadian Red Cross to aid relief following the impact of Hurricane Fiona. The Canadian Red Cross is providing emergency shelter, financial aid, food, and clothing to those affected. The Government of Canada matched donations made by individuals and corporations up until Oct. 23.

JRTech Solutions has secured agreements to install its shelf label technology and cloud platform in 24 RONA affiliate stores. Among them are the nine stores under RONA Moffatt & Powell.

A.O. Smith, Blackstone, and Mansfield Plumbing have been recognized by Lowe’s Cos. as the retailer’s 2022 Vendor Partners of the Year. At the same time Lowe’s presented its Sustainability Award to Owens Corning, which has cut its greenhouse gas emissions by about 60 percent since 2007.

ECONOMIC INDICATORS

Sales of existing homes fell by 3.9 percent between August and September. While about 60 percent of all local markets saw sales fall, the national number was pulled lower by declines in Greater Vancouver, Calgary, the Greater Toronto Area, and Montreal. The actual (not seasonally adjusted) number of transactions in September came in 32.2 percent below September 2021 and about 12 percent below the pre-pandemic 10-year average for that month. (Canadian Real Estate Association)

The annualized rate of housing starts in September was at the highest since November 2021 at 299,589 units, up 11 percent from August. The rate of urban starts rose 12 percent to 276,142 units, though single-detached urban starts were flat at 59,593 units. (CMHC)

NOTED

The latest episode of our podcast series What’s In Store is now live! In this edition, we talk to Geneviève Gagnon, CEO of Groupe Gagnon, a flourishing chain of stores in Quebec. She talks about her trajectory from studying tax law to the multiple businesses she now manages and her passion for supporting causes such as palliative care. (Sign up now to get these Hardlines Podcasts. They are free!)

 

 

OVERHEARD…

“I think it’s important we don’t profit from the communities we serve in without giving back.”
—Rob Lawrie, of the Lawrie Group of Companies, who with his wife and business partner Joanne Lawrie told the story of their growth to a chain of seven Home Hardware stores in Nova Scotia. They presented at the latest Hardlines Conference, held last week in Niagara-on-the-Lake, Ont.

 

Classified Ads

Product Manager (Panels) – Greater Toronto Area

The Product Marketing Manager position is a challenging opportunity for a motivated individual to demonstrate their leadership, strategic planning, and organizational skills within a dynamic environment. The successful candidate will be responsible for managing the market performance of the Panels category within Canada. Building material industry experience is required.

Please visit our website here for a full job description and how to apply. If you have any questions, please contact Alex DeLeon AlDeLeon@usg.com

 

 

 

Castle Building Centres Group Limited

Business Development Manager – Western Region British Columbia & Alberta

Castle Building Centres Group is an industry leader among Buying Groups in the Lumber and Building Materials segment in Canada.

Castle is seeking a highly motivated individual with strong relationship and communication skills that can manage and develop our future growth in the British Columbia & Alberta Regions. This position requires an individual who is familiar with the Western Lumber and Building Supply industry, willing to travel extensively and accustomed to working remote from head office.

Reporting to the Director of Business Development, you welcome the opportunity to work with a dynamic group of independent LBM dealers while planning and executing our future growth initiatives. Providing continual communication to our Western Members while understanding their needs is fundamental to your success. Sound computer, coaching and presentation skills combined with excellent organizational skills are imperative.

Castle Building Centres Group offers a comprehensive compensation package including full benefits.

All submissions will be treated with complete confidentiality. Please forward by email your resume in confidence to:

E-mail: jobs@castle.ca

Castle Building Centres Group Ltd.
100 Milverton Drive, Suite 400
Mississauga, ON L5R 4H1

 

 

 

 

 

Looking to post a classified ad? Email Michelle for a free quote.

 

 

 
Hardlines

 
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October 17, 2022

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CONNECTING THE HOME IMPROVEMENT INDUSTRY
 
October 17, 2022 | Volume xxviii, #39
 

IN THIS ISSUE:

  • How ready are Canucks to head to the Vegas Hardware Show in January?
  • With integration of Ace, Peavey can focus on expansion of its corporate stores
  • Castle’s new business development director anticipates another strong year

PLUS: Home Depot’s Atlantic Canada stores donate to Fiona recovery, Kent eyes Bay Roberts location, Canadian Tire vendor show returns, Jean-François Lemelin joins BMR, Orgill to build a new Georgia DC, Taiga donates to the Canadian Red Cross, Richelieu Hardware reports big jump in Q3 sales, and more!

 
 
 
 


Hardlines
How ready are Canucks to head to the Vegas Hardware Show in January?

Registration is now open for the 2023 National Hardware Show, Jan. 31 to Feb. 2, 2023, at the Las Vegas Convention Center. The upcoming show shares access to four other trade shows: the NAHB International Builders’ Show (IBS), NKBA’s Kitchen & Bath Industry Show (KBIS), International Surface Event, and Las Vegas Market (Winter) show.

While NHS now has added horsepower behind it, many Canadians are still considering whether to make the trek to Sin City at the end of January. NHS was last held in April of this year and attracted very few Canadians, whether exhibitors or buyers. But as COVID restrictions are lifted and as air traffic is expected to improve in coming months, Canadians appear to be ready to get back to business in Las Vegas.

Unquestionably, the notion that retailers will send larger groups of their buyers down to attend multiple concurrent shows is a big draw for vendors. And buyers are putting the combined event on their calendars. “Yes, we are attending,” says Randy Martin, vice president of procurement at TIMBER MART. “Now that they are combining the three shows, including hardware, building materials, and kitchen and bath, we see a great opportunity. The plan is to have our procurement team in attendance.”

However, some vendors are skeptical of the show’s draw for Canadian buyers. Sam Moncada, president of the Canadian Home Products Trade Association (CHPTA), which represents hardware and housewares vendors, notes that a lot of retailers are waiting to decide whether to go. “A lot of vendors are concerned that retail organizations have been able to conduct business and launch new products without travelling. We’ll have to see if that will continue.”

While some vendors Hardlines spoke to will take a pass this year, many more are very positive about the prospects for the next show. However, not all of them will exhibit. “I do plan on attending the show,” says Kim Laurette, director of retail sales and Canadian marketing at A.O. Smith. She will not, however, exhibit. “I don’t normally attend IBS or Kitchen & Bath, so I look forward to walking those shows as well since it is all combined next year.”

Maxime Lebon, national sales manager for Belanger Laminates, is also interested in the opportunity to take in multiple shows. “We are planning to be at the National Hardware Show, KBIS, and the Builder Show as visitors. It’s good news that they have decided to combine all together.”

Richelieu Hardware is definitely going to be there, and an exhibitor at that. According to Larry Lucyshyn, VP for sales to U.S. retail markets, his company will actually exhibit at two shows. A retail booth at NHS will showcase its retail divisions—Richelieu, Onward, Reliable, Madico, Cedan, Nystrom, Mibro, and Task. The company will also have a presence at the Kitchen & Bath Show to present its industrial lines. “The needed sales and marketing team members from Canada and the U.S. will attend,” he adds.

Steve Finlay of Imperial Manufacturing was one of the few Canadian exhibitors at the April 2022 National Hardware Show. Now, he says, he’s looking forward to the next one. “I’m confident it will be a good event, because of the three shows in one. It will definitely bring the people in.”

Even though Imperial has some industrial lines as well as hardlines products, Finlay says he will confine his company’s presence to the hardware show only, at least this time. “But I’ll consider expanding to the Builders’ Show the following year.”

At the CHPTA, Moncada says that a month ago his members were pretty much split down the middle on whether they would go to NHS. And even if they do go down to Vegas in January, many vendors will travel light. “A lot of our manufacturers are planning to go down, not necessarily to exhibit, but to look around.”

But in recent weeks, Moncada has seen his members get more positive about travelling. “We are starting see and hear of more vendors heading down. The confidence level to participate in the event is starting to increase,” he says. A recent survey of members showed that 15.2 percent of them will exhibit, and another 37 percent will be there to walk the show. But more than a quarter of the member vendors said they won’t attend. Just over one-fifth remain undecided.

CHPTA will go ahead with an industry cocktail reception as it has done at NHS in years past. It used to be called Maple Leaf Night, but it’s being renamed Canada Night. Another big change is vendor accessibility to the event, which has historically been for CHPTA members only. “It will be a more casual event than in the past. And we’re going to open it up. It won’t be a member-only event now. You just have to buy a ticket to get in.”

While caution may be the watchword for many, the inclusion of other shows into NHS is considered a viable strategy, one that’s expected to see Canadian retailers send even more buyers than usual to Las Vegas. “In theory it’s a great opportunity to have the shows converge,” says Moncada. “I think it’s the right strategy.”

 
 

With integration of Ace, Peavey can focus on expansion of its corporate stores

Managing multiple banners keeps Doug Anderson very busy. He’s the president and CEO of Peavey Industries, which operates corporate stores under the Peavey Mart and MainStreet Hardware banners. Anderson also directs the wholesale and branding needs of a group of independent dealers that operate mainly under the Ace banner.

Ace is the newcomer—and the disrupter, in effect, that turned the Peavey into a wholesale distributor. But Anderson is investing in growth on all fronts, including new stores under the Peavey Mart banner. A store opened at the end of September in Bedford, N.S., marking the first location for the company east of Ontario. Why there? Anderson notes that various metrics, including demographics, were aligned for Peavey. “There was an opportunity, and we’re very opportunistic,” he says.

Another new store will open at the end of October on the other side of the country. This Salmon Arm, B.C., outlet will be the company’s 90th Peavey Mart location.

In fact, the idea of opportunity comes up more than once in conversation with Anderson. Even under the Ace banner, Peavey has made a point of acquiring and maintaining a few as corporate locations—when the opportunity presents itself.

The renewed focus on incremental expansion reflects the alignment of the company following several years of aggressive growth. That included the acquisition of 50-plus TSC stores, mainly in Ontario, in 2017 followed by the takeover of the Ace Canada licence in March 2020 from Lowe’s Canada. The early part of 2021 marked the completion of the changeover of the TSC stores to the Peavey Mart banner.

“The TSC changeover was good but there’s always work to do with redirection, etc. But we’re getting good at that.” Anderson says the lead-up to the rebranding of TSC was carefully plotted, as buying teams were combined and systems consolidated. “We had moved the stores to be more aligned, so by the time of the switch it was just a matter of putting up the new sign.”

Now, as Peavey Industries sees its corporate stores and its wholesale business working together more effectively, the focus is on the continued growth of Peavey Mart. “We aim to be a true national company.”

 
 

Castle’s new business development director anticipates another strong year

A new national director with an expanded dealer development team reflects the changes—and growth—occurring at Castle Building Centres Group.

Doug Keeling took over as the buying group’s director of business development on Sept. 1 from Bruce Holman, who has retired. Keeling oversees a team of eight people taking care of Castle’s 300-plus members, while connecting with prospects to keep adding to the group’s ranks. “We’re making changes for the growth we expect in the future,” says Keeling.

Coming out of COVID, the industry and the economy are confronting a lot of change, and change is always good for dealer recruitment, Keeling adds. As things have slowed down a bit, dealers are willing to take time to look at their own businesses more closely.

In addition, new ownership at rival groups such as Sexton Group and TORBSA adds to the sense of disruption. “We’re coming out of a couple of years that were crazy for all the groups, not just Castle. There have been big changes across various banners. That is causing some dealers to relook at the groups they’re with,” he says. “As Castle continues to grow, we are attracting attention.”

Part of that growth has meant splitting the Ontario territory, which has about 100 Castle dealers. The reps there are André Laurin for central and northeastern regions, and Lillian Diaz, business development manager for the central and southwestern parts of the province. Also, Brad Dixon has recently left his post as business development manager for British Columbia; Castle is actively looking for a replacement.

Despite the headwinds of rising interest rates and continued inflation, Keeling expects the momentum in the industry to continue. “This has been another record year for Castle, for both our new members and our existing dealers. And while some are skeptical about 2023, we expect the momentum, especially on the commercial side, to continue.”

 
 
People on the Move

At BMR Group, Jean-François Lemelin has been appointed assistant VP, sales. He will report to Martin Lecomte, VP, corporate store operations and dealer service. Lemelin has over 15 years of experience in the retail, hardware, and renovation industries. Most recently, he was VP of sales, marketing, and customer service at Boiseries Raymond. He is also a former sales manager for Jeld-Wen Canada.

DID YOU KNOW…?

… that top retail executives from Home Hardware, Lowe’s Canada, Sexton Group, Orgill, Federated Co-op, BMR Group, Castle, and Peavey are all attending the 26th annual Hardlines Conference in Niagara-on-the-Lake, Ont., Oct. 18 and 19? If you’re already registered, give yourself a mighty pat on the back because you are going to have a blast networking with everyone this year! If haven’t registered, avoid FOMO and mark your calendar for next year—Oct. 17 and 18, 2023, in Whistler, B.C.!

RETAILER NEWS

The Home Depot Canada’s nine stores in Atlantic Canada will donate $125,000 to the Canadian Red Cross for relief efforts following Hurricane Fiona. Each store will donate over $13,000 to show their support to local communities.

Kent Building Supplies and the town of Bay Roberts, N.L., signed a letter of intent that could see the retail giant become the first tenant in the town’s commercial park, SaltWire reports. The deal is conditional on the town’s finding either a second anchor tenant or multiple smaller tenants. Although the agreement was signed about two years ago, the town has only recently been publicizing it as part of its effort to recruit tenants, Bay Roberts economic development officer Ron Delaney told SaltWire.

The Canadian Tire show was back last month after a two-year hiatus during the pandemic. It was held in Toronto at the Metro Toronto Convention Centre. Along with hosting Canadian Tire’s preferred vendors, the show floor showcased the company’s 100th anniversary with black-and-white graphics and images of old flyers and storefront ads.

 

SUPPLIER NEWS

Orgill has announced plans to build a new 800,000-square-foot distribution centre in Tifton, Ga. It will replace Orgill’s current facility in the city, which covers 650,000 square feet. It opened in 1995 and is currently the oldest location in the company’s network. Along with the Tifton location, Orgill operates seven full-service distribution centres in the U.S. and one in London, Ont.

Taiga Building Products is donating $30,000 to the Canadian Red Cross in support of the hurricane Fiona recovery efforts in the Atlantic Region. “Many of our people and partners call the Atlantic region home,” CEO Russ Permann said in a release. “We hope that our support will help those that are close to us, and the broader community, recover from this storm.”

Richelieu Hardware reported Q3 sales of $472.9 million, an increase of 26.7 percent. In Canada, sales rose by 14.8 percent to $279.6 million. Sales to Canadian hardware retailers reached $51.6 million, up 11.2 percent. Net income increased by 19.6 percent to $46.4 million. The quarter saw Richelieu acquire Quincaillerie Deno, a Quebec distributor of specialty hardware products.

ECONOMIC INDICATORS

The value of building permits in Canada rose by 11.9 percent in August to $12.5 billion. Both the residential and non-residential sectors saw strong gains, with Ontario causing much of the increase. Residential permits for the month increased 12 percent to $8.4 billion nationally. Gains in Ontario offset losses posted in seven provinces. Construction intentions in the single-family homes component edged up 0.4 percent. (StatCan)

Lumber production decreased 16.9 percent from June to 3.74 million cubic metres in July. Production was down 10.2 percent from the previous July. Sawmills shipped 4.3 million cubic metres of lumber in July, down 5.5 percent from June and up 3.1 percent from July 2021. (StatCan)

Investment in U.S. construction fell by 0.7 percent, the largest drop since February 2021. August’s decline compounded the 0.6 decrease seen in July. In a Reuters poll, economists forecast that construction spending would edge down by 0.3 percent. Year-over-year, spending was up by 8.5 percent. (U.S. Commerce Dept.)

NOTED

The Hardlines Conference kicks off this evening at the Queen’s Landing hotel in Niagara-on-the-Lake, Ont., with the RONA Pub Night. We look forward to welcoming our delegates, who will arrive from every part of the country to network and learn. See you there!

 

 

OVERHEARD…

“Our priority during this time is the safety of our customers and our associates while we support them during this unprecedented time.”
—Sebastian Brand, district manager for Home Depot Canada in Atlantic Canada, on the efforts of its stores in that region to raise money for victims of Hurricane Fiona.

 

Classified Ads

 

Castle Building Centres Group Limited

Business Development Manager – Western Region British Columbia & Alberta

Castle Building Centres Group is an industry leader among Buying Groups in the Lumber and Building Materials segment in Canada.

Castle is seeking a highly motivated individual with strong relationship and communication skills that can manage and develop our future growth in the British Columbia & Alberta Regions. This position requires an individual who is familiar with the Western Lumber and Building Supply industry, willing to travel extensively and accustomed to working remote from head office.

Reporting to the Director of Business Development, you welcome the opportunity to work with a dynamic group of independent LBM dealers while planning and executing our future growth initiatives. Providing continual communication to our Western Members while understanding their needs is fundamental to your success. Sound computer, coaching and presentation skills combined with excellent organizational skills are imperative.

Castle Building Centres Group offers a comprehensive compensation package including full benefits.

All submissions will be treated with complete confidentiality. Please forward by email your resume in confidence to:

E-mail: jobs@castle.ca

Castle Building Centres Group Ltd.
100 Milverton Drive, Suite 400
Mississauga, ON L5R 4H1

 

 

Rust-Oleum, The Worldwide leader in protective paints and coatings for both Industry and homes is looking for experts to join their Canadian team based out of Concord, Ontario.

There are positions for Mid-level and Senior-level management in the Sales department (Paint & Industrial channel).   Attractive compensation package is been offered for these roles.

If you are interested or know someone suitable for the role, share the resume with HR at hr@rustoleum.ca or visit https://www.rustoleum.ca/pages/Careers/Career-opportunity for details.

 

 

 

Looking to post a classified ad? Email Michelle for a free quote.

 

 

 
Hardlines

 
Privacy Policy | HARDLINES.ca

HARDLINES is published weekly (except monthly in December and August) by

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© 2022 by HARDLINES Inc.

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Michael McLarney — President— mike@hardlines.ca

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Geoff McLarney — Associate Editor— geoff@hardlines.ca

David Chestnut — VP & Publisher— david@hardlines.ca

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Accounting — accounting@hardlines.ca

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October 10, 2022

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CONNECTING THE HOME IMPROVEMENT INDUSTRY
October 10, 2022 | Volume xxviii, #38
 

IN THIS ISSUE:

  • Sexton Family of Companies sells majority ownership to outside investors
  • BMR’s CEO shares vision for his group’s national expansion strategy
  • Gillfor is ready to take its spot among Canada’s top LBM wholesalers
  • At Home Hardware’s latest show, private labels figure prominently

PLUS: IKEA Canada’s urban concept store, Audrey Poirier-Lemay promoted at BMR, Gauthier and Pierce among new appointments at Home Hardware, Coast Distributors founder remembered, sales of Hudson’s Bay blankets go to a new fund, at Loblaw there’s no driver in the car, Cologne International Hardware Fair returns, building permits rise, lumber production down, and more!

Hardlines

Sexton Family of Companies sells majority ownership to outside investors
 

The parent company of the Sexton Group is getting a new ownership structure. The Sexton Family of Companies (SFOC) is in the process of concluding a transaction that will turn majority ownership over to a group led by PFM Capital Inc.

Current SFOC chair Brian Kusisto (shown here with Steve Buckle, CEO of SFOC) will remain with the company as a board member and Sexton Investments will retain a portion of the ownership of SFOC.

The company was founded in 1967 by Ken and Bette Sexton and today includes the Sexton Group buying group, Kenroc Building Materials, Pan-Brick Inc., and the wholesale distributor Builders Choice. Ken Sexton passed away in 2019.

Earlier this year the Sexton and Kusisto families began to establish a plan for the SFOC, including all its operating divisions, to ensure its continued growth and success. The outcome of that planning was to seek out new investors. Kusisto and his team turned to PFM Capital. The Regina-based private equity investment firm has over $750 million in assets under management across several funds, focused on companies in the Prairies.

“I am excited to have PFM investing in our future,” said Steve Buckle. “They recognize that we are a financially strong, growing organization with high-performing employees and powerful customer, member, and vendor relationships. I look forward to continuing to drive success across the company.”

Deloitte Corporate Finance Inc. served as exclusive financial advisor for SFOC and MLT Aikins LLP provided legal counsel to SFOC. The transaction is subject to regulatory approvals and conditions and is expected to close this fall.


BMR’s CEO shares vision for his group’s national expansion strategy

 

The management at BMR Group, the Quebec-based buying group and wholesaler, has been through a lot of changes in recent months. For example, most recently, the company’s Agrizone division, a retail format for farm and ranch, got a new senior director (see “People on the move” in this issue.—Editor).

And only a couple of weeks before that, Claudie Gervais was named VP, marketing and communications. She reports directly to COO Antonio Di Pasquale.

All this change is happening under the direction of CEO Alexandre Lefebvre (pictured above), who is a relative newcomer himself, having joined BMR in March 2021. “I’m pretty excited about the team and where it’s headed right now,” he says.

With the revamped structure, Lefebvre believes the team is more agile now. Fewer people at the top means a flatter organizational structure, with more hands-on involvement from everyone. He now has most vice-presidents reporting into Di Pasquale, “so they’re not in silos and we can move more quickly.”

This kind of organizational vision stems from his own involvement at the helm of Lefebvre & Benoit. BMR bought a stake in that family-owned commercial dealer in July 2019. After the takeover, Lefebvre was tapped for the top job at BMR, succeeding Pascal Houle, who moved up to parent company Sollio Cooperative Group. With his tenure at Lefebvre & Benoit, “we now have experience to bring that to the company,” Lefebvre says. “It’s helping BMR as a whole.”

BMR itself consists of almost 300 independent dealers, most of them family operations. Lefebvre recognizes the importance of those roots. To respond effectively to their needs, the group needs to be able to act quickly. “It’s easy as an organization to forget how we started and forget our purpose,” he says.

“We have a massive strength of hundreds of dealers who work right on the retail floor. We’re trying to involve those dealers in our decision making.” That includes more committees, with dealers sitting together to advise and share their concerns over various product categories, such as seasonal, and challenge the BMR buyers and marketing team. “We’re talking to the dealers a lot more now.”

Another commitment from the top is to keep growing the BMR brand, especially outside its home province of Quebec. “Ontario is a key vector in our growth. We’ve signed a lot of key dealers in that market.” They include Roy and Muriel Perkins in Cornwall, and George Begley, who owns a contractor yard in Elmvale, whose store is now bannered as Elmvale BMR Pro. “We definitely want to be national,” says Lefebvre, but he expects BMR’s growth to be focused on Atlantic Canada and the Ontario corridor for the next few years.

That growth can come not only from new stores but also from new markets. Lefebvre says the expertise of his family’s company is helping BMR dealers expand their commercial business. And not just commercial and pro dealers are seeing growth. Even traditional LBM dealers that have typically relied on a core base of DIY business are realizing more and more commercial business. “With the addition of Lefebvre & Benoit, we have the experience and competitiveness to bid on those jobs,” Lefebvre notes.

“I think the BMR story is really sexy right now.”

(BMR’s head buyer, Charles Grégoire-Béliveau, recently promoted to vice president, merchandising, will share BMR’s vision for growth, and its relationship with its vendors, at next week’s Hardlines Conference in Niagara-on-the-Lake, Ont. Click here to get your ticket!)


Gillfor is ready to take its spot among Canada’s top LBM wholesalers

 

When it comes to national LBM wholesalers, Gillfor Distribution is not as well-known as its larger competitors, Taiga Building Products and CanWel Building Materials. But watch for that to change, and quickly, starting in the new year.

The Gillfor name is still relatively new, but the sum of its parts is not. Gillfor was formed by the merger of OWL Distribution in Woodstock, Ont. (shown here), McIlveen Lumber in Calgary, Brown & Rutherford in Winnipeg, and Brunswick Valley Distribution in Fredericton. Most recently, its acquisition of LBM giant AFA has cemented its position as a key player—and a truly national one.

And there’s more to come, says Mike Schneider, Gillfor’s vice president of business development. The various divisions will shed their names to reinforce the central brand. “On Jan. 1, 2023, we will launch the amalgamated company under the Gillfor name,” he says.

The consolidation will include merging systems, financing, and eliminating a few overlapping locations following the onboarding of AFA’s 16 warehouses with Gillfor’s existing six. Head office will remain in Woodstock, Ont., the original home of Gillfor’s original business, OWL Distribution.

To many, the takeover of AFA by the still-growing Gillfor was a case, says Schneider, of “the minnow swallowing the whale. But in fact, we like to say the minnow is going to saddle up the whale.”

The AFA deal brings a wider range of building materials to Gillfor’s existing portfolio of specialty lines. “That’s another reason why AFA is so valuable to us.” Lines like Trusscore, Rockwool, and AFA’s flooring program will be added to Gillfor’s existing brands.

“While we don’t expect to change any products going into 2023, we plan to expand some more product lines across the company’s different divisions,” Schneider explains, tapping into AFA’s broad lines of commodity and specialty products. Those lines will be shared through the company’s account managers. Currently, he says, every Gillfor account manager has about 30 accounts; each of those accounts will be exposed to the wider range of lines while staying responsive to regional differences.

But for the most part it will be business as usual under the unified Gillfor brand. “We think people will actually be underwhelmed by the amount of change that will take place after the amalgamation.”

At Home Hardware’s latest show, private labels figure prominently

Home Hardware’s private-label offerings featured prominently at its in-person Homecoming event, held last month for vendors and dealer-owners on the grounds of the Canadian National Exhibition in Toronto.

The relaunch of the BeautiTone and Benchmark brands are among the highlights of Home Hardware’s merchandising efforts over the past year. The hiring in August of Tracy Moorhouse as manager, private brands, reinforces the company’s focus on proprietary lines.

BeautiTone, Home Hardware’s trademark paint collection, was on display, unveiling its gentle-blue Colour of the Year, “Moments,” which Home Hardware’s colour expert Donna Robertson describes as “a calming colour, but a moving-forward colour.” BeautiTone has also modified its branding, with a hyphen-less spelling and an updated typeface.

Home’s proprietary kitchen and bath offerings are brought together under the Mosaic brand, which succeeds Kuradori in that category. In order to maximize kitchen space, the line includes several multi-functional implements, such as a serving spoon that is marked with lines for measurements. Mosaic is also positioning itself to continue Kuradori’s tradition of a strong lineup of knives.

In the home décor and kitchen and bath categories, the InStyle brand is reflecting current trends in outdoor living and interior décor products, and kitchen and bath assortments.

For tools, Home Hardware has the Benchmark brand, which has seen a significant refresh, “both aesthetically and functionally,” as merchandise manager Richard Sweeney (shown here) explains, targeting a new generation of customers. That includes a contractor line, Benchmark Pro. “We rebranded with a fresh new look in the stores, but with the same great products.”

Even before the pandemic, outside consultants were engaged to advise on the brand’s next steps. As a result, Benchmark has added “more than 1,500 new items in the last couple years,” Sweeney says, including outdoor power equipment like lawnmowers.

A significant transition in this segment has been the move away from corded to battery-operated power tools. “Consumers want to cut the cord,” Sweeney declares. The use of transferrable batteries allows customers to move batteries from one tool to another.

Other in-house brands include Radley, a new power tool line for trades and heavy DIYers, OmniMax heating and air conditioning products, and a partnership with Milwaukee to offer a national brand of power tools for pros.

 

People on the Move

At BMR Group, Audrey Poirier-Lemay has been promoted to the role of senior director, Agrizone, the group’s retail farm and ag division. She has been with BMR since 2011, most recently as an assistant director. She will continue to report to CEO Alexandre Lefebvre.

Bernie Gauthier is joining Home Hardware Stores as vice president, retail operations, effective Oct. 24. Prior to joining Home, he was sales director of siding and pressure treated lumber at Taiga Building Products. John Pierce joins as vice president, retail business development. He was most recently VP store operations for Loblaw Cos. Chris Marinis has been promoted to the role of vice president, information technology. He joined Home Hardware two years ago as senior director, business solutions. Melanie Beatty has been promoted to director, e-commerce. She joined Home Hardware in 2004. Kristi Stemmler is now director, brand management, marketing communications, and research. She joined Home Hardware in 2018 as director of content and media.

DID YOU KNOW…?

… that the Top four retailers in our industry grew 10.7 per cent last year? This and thousands of other factoids about the Top 20 retailers in our sector are available in the 2022 Hardlines Retail Report. This invaluable report (great for presentations! it comes in a handy PowerPoint format!) analyzes the growth of the industry and establishes the size of the retail home improvement industry by sales, store numbers, and province. It also closely examines the industry’s top 20 banner groups, with a “banner map” of the connections among the country’s buying alliances. (The exclusive 2022 Hardlines Retail Report is available to you today. Order yours now!)

RETAILER NEWS

IKEA Canada held a grand opening recently for its new downtown Toronto store. Nestled at the bottom of the Aura condo development at the corner of Yonge and Gerrard Streets, the 66,000-square-foot location is a new look for the company. With only about 3,500 SKUs on display and limited inventory, it offers a convenience format for urban dwellers. It’s the 15th IKEA store in Canada.

Hudson’s Bay Co. will direct all gross profits from its iconic point blankets to a new fund for Indigenous initiatives, The Globe and Mail reports. Named Oshki Wupoowane (Ojibwe for “a new blanket”), it is a partnership between HBC and the Gord Downie & Chanie Wenjack Fund. Thousands of the blankets sell each year for between $325 and $550 each.

Costco Wholesale Corp. saw its Q4 sales rose 15.2 percent to $70.76 billion, from $61.44 billion a year ago. Earnings of $1.87 billion were up from to $1.67 billion in the comparable period last year. For the full fiscal year, sales rose 16 percent to $222.73 billion, compared with $192.05 billion the previous year. Earnings rose to $5.84 billion from $5.01 billion.

Loblaw Cos. Ltd. has put its first five self-driving delivery trucks on roads in the Greater Toronto Area. The grocer has teamed up with California startup Gatik to test the technology since 2020. Initial phases included a human “safety driver” on board, with the driverless phase beginning in August. “Autonomous vehicles are a reality, and the retail industry, the transportation industry, will be part of that evolution,” said David Markwell, Loblaw’s chief technology officer.

SUPPLIER NEWS

Eisenwarenmesse, the International Hardware Fair, has held its 2022 in-person edition last week after an absence of more than four years. Held at Cologne, Germany’s Koelnmesse complex, the show hosted more than 25,000 visitors from 125 countries.

IN MEMORIAM: Alex Guy, Coast Distributors

Alex Guy died on Sept. 25, just a few days before his 68th birthday. Guy, with his wife Gillian and their partners, established Coast Distributors in their garage in 1986. The hardware wholesaler grew quickly and eventually established a warehouse of its own in Lantzville, north of Nanaimo, B.C. After establishing an operation in Kelowna, the business continued to expand throughout the province’s Lower Mainland starting in 1996. A third facility was later opened in Surrey. Guy retired from the business 10 years ago. (A service will be held on Oct. 14 at 1:00 p.m. at Holy Trinity Catholic Parish, 6234 Spartan Road, Nanaimo.)

ECONOMIC INDICATORS

The value of building permits in Canada rose by 11.9 percent in August to $12.5 billion. Both the residential and non-residential sectors saw strong gains, with Ontario causing much of the increase. Residential permits for the month increased 12 percent to $8.4 billion nationally. Gains in Ontario offset losses posted in seven provinces. Construction intentions in the single-family homes component edged up 0.4 percent. (StatCan)

Lumber production decreased 16.9 percent from June to 3.74 million cubic metres in July. Production was down 10.2 percent from the previous July. Sawmills shipped 4.3 million cubic metres of lumber in July, down 5.5 percent from June and up 3.1 percent from July 2021. (StatCan)

Investment in U.S. construction fell by 0.7 percent, the largest drop since February 2021. August’s decline compounded the 0.6 decrease seen in July. In a Reuters poll, economists forecast that construction spending would edge down by 0.3 percent. Year-over-year, spending was up by 8.5 percent. (U.S. Commerce Dept.)

OVERHEARD…

“Fiona was the one of the worst hurricanes to hit Atlantic Canada in my lifetime.”
—Arnold Hagen, owner of two Home Hardware Building Centre stores in the Truro, N.S. area. Hagen’s store in Bible Hill, just east of Truro, took “significant” damage to its roof and was flooded with water inside.

Classified Ads

 

Castle Building Centres Group Limited

Business Development Manager – Western Region British Columbia & Alberta

Castle Building Centres Group is an industry leader among Buying Groups in the Lumber and Building Materials segment in Canada.

Castle is seeking a highly motivated individual with strong relationship and communication skills that can manage and develop our future growth in the British Columbia & Alberta Regions. This position requires an individual who is familiar with the Western Lumber and Building Supply industry, willing to travel extensively and accustomed to working remote from head office.

Reporting to the Director of Business Development, you welcome the opportunity to work with a dynamic group of independent LBM dealers while planning and executing our future growth initiatives. Providing continual communication to our Western Members while understanding their needs is fundamental to your success. Sound computer, coaching and presentation skills combined with excellent organizational skills are imperative.

Castle Building Centres Group offers a comprehensive compensation package including full benefits.

All submissions will be treated with complete confidentiality. Please forward by email your resume in confidence to:

E-mail: jobs@castle.ca

Castle Building Centres Group Ltd.
100 Milverton Drive, Suite 400
Mississauga, ON L5R 4H1

Rust-Oleum, The Worldwide leader in protective paints and coatings for both Industry and homes is looking for experts to join their Canadian team based out of Concord, Ontario.

There are positions for Mid-level and Senior-level management in the Sales department (Paint & Industrial channel).   Attractive compensation package is been offered for these roles.

If you are interested or know someone suitable for the role, share the resume with HR at hr@rustoleum.ca or visit https://www.rustoleum.ca/pages/Careers/Career-opportunity for details.

 

Looking to post a classified ad? Email Michelle for a free quote.

Hardlines

Privacy Policy | HARDLINES.ca

 

 

HARDLINES is published weekly (except monthly in December and August) by

HARDLINES Inc.

© 2022 by HARDLINES Inc.

HARDLINES™ the electronic newsletter www.HARDLINES.ca

Phone: 416.489.3396; Fax: 647.259.8764

 

Michael McLarney — President— mike@hardlines.ca

Steve Payne — Acting Editor— steve@hardlines.ca

Geoff McLarney — Associate Editor— geoff@hardlines.ca

David Chestnut — VP & Publisher— david@hardlines.ca

Michelle Porter— Marketing & Events Manager— michelle@hardlines.ca

Accounting — accounting@hardlines.ca

 

The HARDLINES “Fair Play” Policy: Reproduction in whole or in part is very uncool and strictly forbidden and really and truly against the law. So please, play fair! Call for information on multiple subscriptions or a site license for your company. We do want as many people as possible to read HARDLINES each week — but let us handle your internal routing from this end!

1-3 Subscribers: $495

 

4 -6 Subscribers: $660

 

7

-10 Subscribers: $795

 

11-20 Subscribers $1,110

 

21-30 Subscribers $1,425

We have packages for up to 100 subscribers!

For more information call 416-489-3396 or click here

You can pay online by VISA/MC/AMEX

at our secure website, by EFT, or send us money. Please make cheque payable to HARDLINES.

 

 

 

October 3, 2022

 

 

 

 

 

 

 

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CONNECTING THE HOME IMPROVEMENT INDUSTRY
October 3, 2022 | Volume xxviii, #37
 

IN THIS ISSUE:

  • Home Hardware relaunches dealer show with new location and format
  • Atlantic dealers face devastation and disruption in wake of Hurricane Fiona
  • Peavey CEO Doug Anderson sees big growth opportunities for Ace banner
  • New Ottawa store is Canadian Tire’s biggest ever

PLUS: Lowe’s Canada’s new Quebec dealer, IKEA Canada hosts art installation honouring Indigenous women and children, Home Hardware’s new loyalty partner, Costco’s Q4 sales, Lowe’s Canada joins Avion Rewards, BeautiTone unveils Colour of the Year, Goodfellow’s new wood-processing machine, retail sales figures, and more!

Hardlines
Home Hardware relaunches dealer show with new location and format

 

Home Hardware has held its first in-person dealer show since the pandemic’s outbreak. Dubbed Homecoming (Retrouvailles in French), it took place Sept. 23 to 25 at the Enercare Centre on the grounds of the Canadian National Exhibition in Toronto.

More than 5,000 guests, including dealer-owners, employees, and suppliers, gathered for the occasion. Homecoming replaced Home Hardware’s traditional dealer markets on its home turf of St. Jacobs, Ont. “St. Jacobs has a lot of history, but we needed the space,” explains CEO and president Kevin Macnab.

Participants got to learn about the latest trends, including a sneak peek at the company’s proprietary paint brand, BeautiTone, and its colour of the year. “Moments” is described as a “calming, shaded blue with an influence of green.”

“With all that’s going on in the world, we wanted a calming colour, but a moving-forward colour,” BeautiTone’s Donna Robertson explained, “but not everyone is moving forward at the same pace.” The choice of palettes, she added, reflects that mixed reality.

Also on display was BeautiTone’s Barbie Dreamhouse Colour Collection. A partnership with Mattel, it pairs the classic Barbie pink hue with complementary shades aimed to appeal to both kids and adults.

An electric Volvo truck was displayed on the show floor. Two such vehicles will go into service with Home’s fleet next spring. “We’re going to be the first home improvement retailer in Canada delivering to homes [with electric vehicles], and also to some warehouses,” Jason Libralesso, Home’s director of transportation, explained. The vehicles, he added, have a 440-kilometre range.

Home Hardware’s Homecoming event included the announcement of a partnership with the Scene+ rewards program. Starting in the summer of 2023, cardholders will be able to redeem points at Home Hardware stores. Begun as an initiative between Scotiabank and Cineplex, Scene+ has expanded to include restaurant chains such as Swiss Chalet and East Side Mario’s and tech retailers like Apple and Best Buy.

Home Hardware’s commitment to the pro customer was also in evidence at Homecoming. Popular contractor purchases were flagged with a “Pro Approved” label, while private-label offerings also catered to pros.

As at past gatherings, honouring exemplary dealer-owners was a highlight of the agenda. This year, the Home Hardware Store of the Year Award was presented to Sophie Denis and Philippe Moisan of Quincaillerie Jean Denis Limitée in Saint-Raymond, Que.

(O’Leary Building Centre. Photo courtesy: Melissa Heald, West Prince Graphic)

Atlantic dealers face devastation and disruption in wake of Hurricane Fiona

 

Hurricane Fiona hit the east coast a week ago Friday, leaving hundreds of thousands of homes in the Atlantic provinces and Quebec’s Magdalen Islands without power. Hardware stores felt the crunch as customers sought out generators ahead of the storm’s landfall.

“We sold 10 to 12 since yesterday afternoon I believe and we have a few left, but they’re going very quick,” Vince MacLellan, manager of a Sydney, N.S., department store, told CTV News. One P.E.I. Castle store, pictured here, succumbed to the force of the hurricane.

The storm, and the damage it wrought, varied in intensity throughout the Atlantic region. But not everyone was devastated. Deb Brinson, co-owner of a Castle location in Gander Bay, N.L., reported that she experienced “very minimal damage here in this area,” as the western part of the province took the brunt of the storm. “We were quite lucky!”

Andrew Payzant is president and CEO of Payzant Building Products, a chain of eight Home Hardware Building Centres based in Lower Sackville, N.S. He, too, dodged the worst of the storm.  “Our stores are doing okay. Seven out of eight lost power for anywhere from 24 to 72 hours.”

As of last Wednesday, Payzant noted that the company was steadily returning to normal, including getting the power back. “All but one have received power back as of today. Other than that, no severe damage other than a bit of cosmetic stuff that is easily repaired.”

Payzant had already put a detailed information bulletin on its website in advance of the hurricane. There, the store listed essentials to stock up on ahead of the storm, including bottled water, canned food, a manual can opener, a crank or battery-operated flashlight, and a first aid kit.

Nevertheless, customers faced challenges of their own, putting a run on certain products in the stores. “We’re pretty much out of generators,” said Payzant. “We’re selling lots of the normal emergency products like batteries, flashlights, propane, Coleman fuel, candles, and stuff like that.”

The hurricane—officially “downgraded” to a tropical storm when it hit the Maritimes Sept. 24 and 25—was the “one of the worst hurricanes to hit Atlantic Canada in my lifetime,” says Arnold Hagen, owner of two Home Hardware Building Centre stores in the Truro, N.S. area.

Truro had many homes hit by trees, but no fatalities. Hagen’s store in Bible Hill, just east of Truro, took “significant” damage to its roof and was flooded with water inside. Talking to Hardlines a full 72 hours after the storm departed, he said the store was still without power along with much of the Truro area.

“We’ve got a generator going in there so we can power the contractor desk. But people need flashlights to see what they’re doing in there, it’s pitch black. We’ve got a lot of roofers buying shingles, that’s for sure. Between us and the TIMBER MART and the Kent Building Supplies in Truro, we’ve already supplied a lot of shingles to the town.”

The bestselling item at the Bible Hill store has been generators. The store sold 100 units on Monday morning, Hagen said, adding last Wednesday that Home Hardware’s DC in Debert, N.S., 20 km west of Truro, was out of generators. “I hear they’ve got a tractor trailer load of generators almost in Debert from St. Jacobs, Ont. But I think they are all sold out in advance, too.”

Peavey CEO Doug Anderson sees big growth opportunities for Ace banner

 

Two weeks ago, Doug Anderson walked the first live Peavey dealer market since the pandemic hit. He told Hardlines at the Toronto Congress Centre, Sept. 20, that he was proud to see Ace dealers and Peavey Mart store managers from across the country come together. “We’re making some good progress and added new dealers in this mix. And there’s still work to be done. But this show brings it all together.”

Anderson says he sees lots of opportunities for Peavey—and for the Ace brand—including adding dealers to that banner. It can offer services and support for all kinds of independents, he notes, so growth is coming from a range of hardlines retail formats. “We’re making changes across the board. We’ve added building materials outlets. We appeal to the country stores and the traditional hardware stores.”

But the Ace banner also offers options for dealers with their eye on succession or retirement. Peavey is buying up, on a selective basis, independents who want to cash out, turning the stores into corporate locations. “We have the flexibility to take advantage of specific market opportunities.”

The range of dealer formats also broadens the portfolio for Peavey. Anderson says co-op ag sales are up, and the company has signed some good dealers which do not necessarily carry the Ace banner. They nevertheless rely on Peavey for a range of ag products—including many that the competition is not carrying, he says.

One important deal that was inked earlier this summer was a co-branding agreement with Thunder Bay Co-op, in Thunder Bay, Ont. The cooperative will do business as Thunder Bay Co-op Farm Supplies – Ace Country & Garden.

The building materials side of the business represents another huge opportunity for growth, Anderson says. Much of that supply comes through an agreement with the Sexton Group, based in Winnipeg, that provides drop ship to the Ace dealers. Anderson says the company is working to warehouse building materials, thereby providing a wider range of LBM products to dealers.

New Ottawa store is Canadian Tire’s biggest ever

Canadian Tire has opened its largest store in the country as it celebrates its 100th birthday. The 136,000-square-foot location occupies a former Sears site in Ottawa’s Carlingwood Shopping Centre.

It is the second store CTC has opened this year under its large-scale “Remarkable Retail” format, following a store launch in Welland, Ont., in the spring. Construction on the Carlingwood store began in 2019.

Until now, the biggest Canadian Tire store was in Edmonton, weighing in at 134,000 square feet with 73,000 SKUs. It opened in 2015.

The new store concept represents the next generation of Canadian Tire’s large-format retail stores, with more than 100,000 square feet of retail space. According to press information from Canadian Tire, “They are focused on delivering a ‘wow’ experience to customers by showcasing the breadth and depth of Canadian Tire’s product assortment and bringing meaningful brand experiences to life.”

The stores will tap into Canadian Tire’s “most advanced analytical insights on demographics, market trends, and loyalty data” to serve customers with expanded assortments and omnichannel shopping options, including click-and-collect, curbside pickup, and delivery to home.

The new Ottawa location replaces an existing store at Fairlawn Plaza, across from Carlingwood Shopping Centre. That store was closed a few days before the new one opened.

This store also features:

  • Six-car customer pick-up canopy area for click-and-collect purchases.
  • A 26-bay auto service area with a lounge and upscale tire wall.
  • An expanded seasonal centre, including an indoor plant area and, for this time of year, lots of Halloween décor.
  • Three aisles devoted to hunting and fishing products.
  • The second-largest Canadian Tire warehouse in the country, capable of holding 1,200 skids

This store is part of Canadian Tire’s $3.4 billion strategic investment over four years “to create better customer experiences across the country.”

People on the Move

Paul Pahal at Costco Canada has stepped back to take on an assistant general merchandise manager role. He has spent 25 years at Costco in buying roles, including the past four years as general merchandise manager.

DID YOU KNOW…?

… that the Hardlines Conference is just days away? That’s right, tickets are going fast for the biggest information and networking event of the season. Registration is open online for the 26th annual Hardlines Conference, Oct. 18 and 19 at the Queen’s Landing Hotel in Niagara-on-the-Lake, Ont. Sign up now as tickets are limited for this year’s event!

RETAILER NEWS

Lowe’s Canada has added Arthur Rivest Hardware in Sainte-Julienne, Que., to its RONA affiliate dealer network. Nathalie Fortin, Michel Ricard, and Guy Ricard own the store, which consists of an 11,000-square-foot sales floor, 5,000-square-foot indoor lumber yard, and 10,000-square-foot outdoor yard.

IKEA Canada is hosting an art installation by The Canadian Library that honours thousands of murdered and missing Indigenous women and children in all its stores. Since Sept. 30, National Day for Truth and Reconciliation (“Orange Shirt Day”), each installation will feature one of IKEA’s Billy bookcases filled with books covered in Indigenous-inspired fabric. The exhibits continue till Dec. 31.

Home Hardware has a new loyalty partner. The retail company has signed a partnership with the Scene+ rewards program. Starting in the summer of 2023, cardholders will be able to redeem points at Home Hardware stores. Earlier this year, grocer Empire Co. acquired a stake in the program, which is being rolled out on a regional basis at its banners, which include Sobeys and IGA.

Costco Wholesale Corp. saw its Q4 sales rose 15.2 percent to $70.76 billion, from $61.44 billion a year ago. Earnings of $1.87 billion were up from to $1.67 billion in the comparable period last year. For the full fiscal year, sales rose 16 percent to $222.73 billion, compared with $192.05 billion the previous year. Earnings rose to $5.84 billion from $5.01 billion.

Lowe’s Canada is the latest major retailer to join Royal Bank of Canada’s Avion Rewards program. Shoppers can use their RBC debit or credit card to earn cash back in the form of statement credits at all Lowe’s, RONA and Réno-Dépôt corporate stores and online. Later this fall, a flexible financing option will be offered help customers pay for their purchases, whether or not they bank with RBC.

SUPPLIER NEWS

Burlington, Wash.-based Pacific Woodtech (PWT) has announced a long-term agreement with CanWel Building Materials to have CanWel distribute PWT’s full line of engineered wood products in Canada. CanWel operates 15 distribution facilities in Canada “and boasts a large and seasoned team of dedicated EWP professionals,” a company release said. PWT acquired LP Building Solutions’ EWP business Aug. 1, 2022.

Goodfellow Inc. has increased its wood processing capabilities through the acquisition of a new Hundegger K2i machine. Installation was completed in July at Goodfellow’s main operating facility in Delson, Que., and full production is now underway. The machine allows Goodfellow to offer its customers doubled capacity, faster order and job turnaround, and the ability to process larger pieces.

ECONOMIC INDICATORS

Retail sales decreased 2.5 percent to $61.3 billion in July, the first decline in seven months. Sales were down in nine of 11 subsectors, representing 94.5 of retail trade. The decrease was driven by lower sales at gasoline stations and clothing and clothing accessories stores. Core retail sales—which exclude gasoline stations and motor vehicle and parts dealers—decreased 0.9 percent. (StatCan)

Sales of existing U.S. homes took a 0.4 percent dip in August to an annualized rate of 4.8 million units. It was the seventh consecutive monthly decline. Sales were flat in the South, while increases in the Northeast and West were offset by declines in the Midwest. (National Association of Realtors)

Sales of new U.S. homes rose unexpectedly in August by 28.8 percent to an annualized rate of 685,000 units. The increase cut across all regions and was the strongest pace since March. (U.S. Commerce Dept.)

NOTED

The new Canadian Tire store at Carlingwood Shopping Centre in Ottawa, the company’s largest to date, is 7,200 feet long, or as long as 36 NHL hockey rinks. The store’s warehouse can fit 10,552 tires. If stacked on top of each other they would be three times taller than the CN Tower.

Classified Ads

 

Rust-Oleum, The Worldwide leader in protective paints and coatings for both Industry and homes is looking for experts to join their Canadian team based out of Concord, Ontario.

There are positions for Mid-level and Senior-level management in the Sales department (Paint & Industrial channel).   Attractive compensation package is been offered for these roles.

If you are interested or know someone suitable for the role, share the resume with HR at hr@rustoleum.ca or visit https://www.rustoleum.ca/pages/Careers/Career-opportunity for details.

 

Looking to post a classified ad? Email Michelle for a free quote.

Hardlines

Privacy Policy | HARDLINES.ca

 

 

HARDLINES is published weekly (except monthly in December and August) by

HARDLINES Inc.

© 2022 by HARDLINES Inc.

HARDLINES™ the electronic newsletter www.HARDLINES.ca

Phone: 416.489.3396; Fax: 647.259.8764

 

Michael McLarney — President— mike@hardlines.ca

Steve Payne — Acting Editor— steve@hardlines.ca

Geoff McLarney — Associate Editor— geoff@hardlines.ca

David Chestnut — VP & Publisher— david@hardlines.ca

Michelle Porter— Marketing & Events Manager— michelle@hardlines.ca

Accounting — accounting@hardlines.ca

 

The HARDLINES “Fair Play” Policy: Reproduction in whole or in part is very uncool and strictly forbidden and really and truly against the law. So please, play fair! Call for information on multiple subscriptions or a site license for your company. We do want as many people as possible to read HARDLINES each week — but let us handle your internal routing from this end!

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September 26, 2022

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CONNECTING THE HOME IMPROVEMENT INDUSTRY
 
September 26, 2022 | Volume xxviii, #35
 

IN THIS ISSUE:

  • A Peavey first: buying show hosts Ace dealers plus Peavey managers
  • Canadian Tire supports staff in wake of homicide in Ontario store
  • Quebec association head calls for change to laws governing retail hours
  • Yes, it’s getting tired. The U.S. attacks Canadian softwood—again

PLUS: Christine Joannou joins Luxo Marbre, Brian Glen appointed at VicWest, Crown Building Supplies marks anniversary, Home Hardware holds Homecoming, Lowe’s launches interactive store tech, Walmart Canada to build Quebec fulfilment centre, B.C. association to host Westcoast Tour, inflation rate falls, U.S. housing starts up, and more!

 
 
 
 

Hardlines
A Peavey first: buying show hosts Ace dealers plus Peavey managers

The latest buying event for Peavey Industries was held last week at the Toronto Congress Centre near Pearson International Airport. The trade show was called “Family Reunion,” and played host to some 75 independent Ace Canada dealers representing 150 store locations as well as managers from Peavey’s 90-plus Peavey Mart, MainStreet, and corporate Ace stores.

While he doesn’t like to bite the hand that passed the Ace portfolio over to Peavey (whew, that is one mangled metaphor!—your bemused and befuddled Editor), Jest Sidloski, Peavey’s VP of marketing, e-commerce and customer experience, said that this show was smaller and more intimate than the shows Ace dealers would have experienced when affiliated with Lowe’s Canada. “That intimacy aligns with the needs of the Ace dealers.”

The event was further distinguished by an emphasis on group meetings and information sessions among the dealers. Sidloski said these events provided important forums for Ace dealers to provide feedback on their concerns, as their relationship with Peavey is a recent one—beginning in 2020 shortly after the initial lockdowns brought on by the rise of Covid-19. At that time, Peavey Industries took over the licence for the Ace brand from Lowe’s Canada, which had operated it through its RONA division.

This event marked the first time that Ace dealers have gathered in person under the auspices of Peavey. Including exhibiting vendors in 150 booths, about 650 people in total attended the three-day event. Unlike at a traditional hardware show, product lines such as apparel and workwear, feed and pet, and farm and ranch were well represented.

Vendors were largely upbeat about the show, happy to be meeting with their customers face-to-face. They also noted with satisfaction that the dealers had made the trek from across the country, including a strong contingent of western Canadian dealers. Positive feedback came from both the Ace dealers and the Peavey managers who were walking the show.

The next show will be held in Peavey’s hometown of Red Deer, Alta., in 2023.

 
 


Canadian Tire supports staff in wake of homicide in Ontario store

A Toronto-area Canadian Tire store remained closed through much of last week as police investigated the stabbing death of a woman there last Monday evening. A local man was charged with first-degree murder in the attack at the retailer’s location in Mississauga’s Heartland Town Centre mall, at the intersection of Mavis Road and Britannia Road.

The Peel Police Homicide Unit charged Charanjeet Singh, 26, of Mississauga with the first-degree murder of 22-year-old Chandanpreet Kaur, his wife of three years.

Kaur died at the scene shortly after Peel Regional Police arrived to respond to “multiple stabbings.” Singh reportedly suffered minor injuries and was treated in hospital. CTV News reported that the crime occurred in the store’s garden centre, according to a customer in the store at the time.

A statement issued by Canadian Tire at the time said: “We are deeply saddened by the tragic incident that occurred at our Heartland location yesterday evening. The safety of our employees and customers is of utmost importance to us and we are working closely with the Peel Regional Police as they investigate the incident. Counselling services have been made available to support our store staff through this difficult time. The store is currently closed and will remain so until the onsite police investigation has been completed.”

 
 

Quebec association head calls for change to laws governing retail hours

AQMAT president Richard Darveau has issued an open letter calling on candidates in Quebec’s election to step up on behalf of the province’s retailers as they battle Amazon. The head of the Quebec building supply association issued the missive following this month’s first televised leaders’ debate, which Darveau says all but ignored the housing crisis at the heart of many voters’ concerns. (A second debate was held as Hardlines was going to press).

Quebecers go to the polls Oct. 3 and pundits consider a second majority government for François Legault’s Coalition Avenir Québec a near certainty. Quebec politics defy easy left-right narratives and Legault’s government has shown itself to be both business-friendly and unafraid of public spending to stimulate the economy.

Darveau argues that the sole advantage independent retailers have against the e-commerce giants—personal attention to the customer—is undermined by current laws which permit retailers to stay open almost 24/7. He wants those regulations changed so that independents and their teams can recharge without sacrificing competitivity.

“Opening 83 hours per week exhausts managers and employees, hinders dealer-owners in recruitment and retention of talent, and jeopardizes their chances of finding a successor,” Darveau wrote.

Speaking to Hardlines, Darveau stresses that the letter should not be read as primarily about staffing shortages, but about sustaining vital customer service offerings.

“People might think the main reason we’re battling is the lack of manpower. That’s not it and I think it’s a misreading of our letter that people are focusing on that,” he explains.

Although that is an issue he addresses in the letter, the driving motivation for writing, he says, is a concern for sustainable customer service.

“The reason is we’re looking at the numbers, where players like Amazon are getting more and more market share each year. With the status quo, if government does nothing, we might end up like Florida, where there are lots of franchises but no independent stores,” Darveau said.

Darveau contrasts the customer experience in a hardware store with sectors like grocery and pharmacy, where shoppers can go in armed with the info needed to make a purchase. “When you enter a hardware store, it’s for one of two reasons: you have a problem to fix, or a project or dream to realize. And in that case artificial intelligence isn’t enough.”

But retaining the human talent that is needed will be impossible if no action is taken, he adds, because “qualified people want their evenings and weekends.”

 
 

Yes, it’s getting tired. The U.S. attacks Canadian softwood—again

The U.S. Lumber Coalition is spearheading an attack on four Canadian federal climate programs which it says amount to unfair subsidies. It has joined with other players, including Weyerhaeuser Co., under the umbrella of COALITION. (The acronym stands for “Committee Overseeing Action for Lumber International Trade Investigations Or Negotiations.”)

In a filing with the U.S. Commerce Department, the consortium “hereby submit[s] an allegation of additional subsidies available to Canadian producers of softwood lumber products.”

Softwood lumber has been a perennial sticking point in Canada-U.S. trade relations. The crux of the dispute hinges on the contrasting systems of land ownership in the two countries. Most Canadian softwood is harvested from Crown land, for which the federal government charges modest “stumpage” fees.

U.S. lumber producers pay higher prices for timber from mostly private lands. In their view, the low cost of stumpage fees in Canada amount to a government subsidy, in violation of the U.S.-Mexico-Canada Agreement on free trade (and, previously, the North American Free Trade Agreement).

Trade arbitrators have consistently rejected that reasoning, but that hasn’t stopped U.S. regulators from periodically imposing countervailing and anti-dumping duties that tie up Canadian producers until they’re overruled.

The position of U.S. lumber producers also puts them at odds with their homebuilding counterparts. The National Association of Home Builders in the U.S. has described American duties on Canadian softwood as a “tax” on American builders and buyers that has driven up prices at times when domestic lumber supply isn’t sufficient to meet their needs.

This time, the U.S. lumber lobby is taking a different tack. This latest salvo is aimed mostly at federal and provincial climate incentives, though COALITION (which stands for… oh, never mind—Editor) is also concerned about a tax exemption for exporters and a federal wage program that encourages hiring Indigenous youth.

The targeted programs include two Natural Resources Canada initiatives, the Clean Growth Program and the Green Freight Assessment Program. Also under fire are the Tax Savings for Industry incentive for renewable energy use and the Western Business Scale-up and Productivity Program, which funds growing businesses in that region.

Provincial programs are also at issue. COALITION objects to programs in British Columbia and New Brunswick designed to help companies meet carbon goals.

In a written response, lawyers for Canadian parties including the federal government cautioned the U.S. Commerce Department not to “undermine the Biden administration’s stated policies on combatting climate change, reducing greenhouse gases, and protecting the environment.”

The response notes that government programs to forestall the climate crisis cut across industries and “cannot be considered specific.” It warns that if the Commerce Department imposes new duties, it “would be violating the applicable countervailing duty statute and regulations, and would be at odds with the executive order of the president directing trade policy to address the global climate crisis.”

Canada and the U.S. have lacked a bilateral agreement on softwood exports since the last one expired in 2006.

 
 
People on the Move

Chris Parsons has been named senior director, omni-channel marketing and strategic insights, at Home Hardware Stores Ltd. He joined the company in 2019 as director of e-commerce. The host of the podcast Delivering eCommerce, he has experience in the field at Walmart Canada and Ren’s Pets.

At Garant, Jonathan Cole is the new VP of sales and customer service. Cole held the position of national account manager from 2008 to 2012, then returned to Garant in 2014 as sales manager and was promoted to director in 2018.

DID YOU KNOW…?

… that it’s time you spent a couple of days working ON your business, not IN it? So join us to learn the latest about where home improvement retailing is headed by attending the 26th annual Hardlines Conference, Oct. 18 and 19 at the Queen’s Landing Hotel in Niagara-on-the-Lake, Ont. Sign up now for this year’s event!

RETAILER NEWS

The Home Hardware fall market had a new name, a new look—and a new location—this past weekend. Instead of the traditional St. Jacobs, Ont., gathering of dealers, the company held its buying show at the Enercare Centre, on the Canadian National Exhibition grounds west of downtown Toronto. The event had a new name, “Homecoming.” (The Hardlines team was there, of course, and we will have a full report on the show in the next spine-tingling edition of this newsletter.)

Surrey, B.C.’s Crown Building Supplies marked its eighth anniversary recently during its annual customer appreciation barbecue. Crown Building Supplies became a member of AD Building Supplies in July when Crown’s buying group, TORBSA, became AD’s Canadian division. Crown CEO Gary Sangha is chair of AD Building Supplies – Canada.

Lowe’s in the U.S. has launched an interactive store “digital twin,” which enables store staff to visualize and interact with nearly all of a store’s digital data to optimize operations and localize plans to serve customers. Built by the Lowe’s Innovation Labs team, the digital twin is a completely virtual replica of a physical home improvement store, created in NVIDIA’s Omniverse environment. It’s currently live in two U.S. stores.

Walmart Canada will invest more than $100 million to build a high-tech sortable fulfilment centre in Vaudreuil-Dorion, Que., outside Montreal. Walmart’s first in the province, the new facility is slated to open in 2024. At about 457,000 square feet, the warehouse will serve as a delivery hub for orders in Quebec and the Atlantic provinces. It’s part of a broader $1 billion effort in the retail giant’s infrastructure that also includes store upgrades and remodeling.

SUPPLIER NEWS

The B.C. Building Supply Industry Association will host a two-day event next month for retail members’ staff. The Westcoast Tour 2022 will take members to 10 manufacturers and suppliers in the Lower Mainland on Oct. 26 and 27 from 7 am to 6 pm. Attendees will learn about products and connect with others within the industry. Tour stops include CanWel Building Materials, Metrie, and Taiga Building Products. (Only 24 spots are available so click here to register.)

Avantis Cooperative, Quebec’s largest BMR member, will install JRTech Solutions’ electronic shelf labels in nine of its stores. The rollout builds on the existing partnership which has seen JRTech’s labels go up in 15 Avantis locations.

Demand for Halal home financing is strong in some provinces, The Globe and Mail reports. Islam prohibits both payment and receipt of interest, which rules out conventional mortgages. As a result, the country’s more than one million Muslims are disproportionately renters. Edmonton start-up Canadian Halal Finance Corp. is working with the Al Rashid Mosque to fill the niche. Contracts typically resemble a lease-to-own agreement.

ECONOMIC INDICATORS

Canada’s inflation rate fell to seven percent in August, following a 40-year high of 8.1 percent earlier this summer. Falling gas prices fuelled the steeper-than-anticipated decline. Food prices by contrast continued to mount, with grocery bills rising by a total of 10.8 percent over the past year. The actual price of goods, called core inflation, continues to stay high. (StatCan)

U.S. housing starts rose 12.2 percent in August to an annualized rate of 1.575 million units. Building permits for August fell by 10 percent to a rate of 1.517 million units. (U.S. Commerce Dept.)

NOTED

A recent poll commissioned by Canadian Imperial Bank of Commerce found that 17 percent of the 1,522 people surveyed changed employment in the past two years. Twelve percent moved to a new home; 11 percent acquired a new pet.

OVERHEARD…

“I prefer to have a surplus of staff in a hardware for 50 hours a week than to close the doors for good.”
—Richard Darveau, president of the Quebec industry association AQMAT. He was referring to his open letter to candidates in the province’s upcoming election that urges them to advocate for improved working hours for dealers.

 

Classified Ads

Rust-Oleum, The Worldwide leader in protective paints and coatings for both Industry and homes is looking for experts to join their Canadian team based out of Concord, Ontario.

There are positions for Mid-level and Senior-level management in the Sales department (Paint & Industrial channel).   Attractive compensation package is been offered for these roles.

If you are interested or know someone suitable for the role, share the resume with HR at hr@rustoleum.ca or visit https://www.rustoleum.ca/pages/Careers/Career-opportunity for details.

 

 

The management team is pleased to announce the appointment of Jonathan Cole as Vice‐President of Sales and Customer Service.

Jonathan held the position of National Account Manager from 2008 to 2012. He returned at Garant in 2014 as Sales Manager and was then promoted to Director in 2018. For nearly four years, Jonathan has played a strategic role within the management team and demonstrated that he is a key player within our organization. His experience combined with his collaborative leadership as well as his ability to identify and seize business opportunities will be used to the greatest benefit of our team and our clients. His promotion will contribute to the execution of our development plan and will promote our continuity and our growth.

Join us in congratulating Jonathan and wishing him the best of luck in his new role.

Pierre-Yves Martin
Directeur Général / General Manager

Looking to post a classified ad? Email Michelle for a free quote.

 

 

 
Hardlines

 
Privacy Policy | HARDLINES.ca

HARDLINES is published weekly (except monthly in December and August) by

HARDLINES Inc.

© 2022 by HARDLINES Inc.

HARDLINES™ the electronic newsletter www.HARDLINES.ca

Phone: 416.489.3396; Fax: 647.259.8764

Michael McLarney — President— mike@hardlines.ca

Steve Payne — Acting Editor— steve@hardlines.ca

Geoff McLarney — Associate Editor— geoff@hardlines.ca

David Chestnut — VP & Publisher— david@hardlines.ca

Michelle Porter— Marketing & Events Manager— michelle@hardlines.ca

Accounting — accounting@hardlines.ca

The HARDLINES “Fair Play” Policy: Reproduction in whole or in part is very uncool and strictly forbidden and really and truly against the law. So please, play fair! Call for information on multiple subscriptions or a site license for your company. We do want as many people as possible to read HARDLINES each week — but let us handle your internal routing from this end!

1-3 Subscribers: $495

4 -6 Subscribers: $660

7

-10 Subscribers: $795

11-20 Subscribers $1,110

21-30 Subscribers $1,425

We have packages for up to 100 subscribers!

For more information call 416-489-3396 or click here

You can pay online by VISA/MC/AMEX

at our secure website, by EFT, or send us money. Please make cheque payable to HARDLINES.

 

September 19, 2022

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CONNECTING THE HOME IMPROVEMENT INDUSTRY
 
September 19, 2022 | Volume xxviii, #35
 

IN THIS ISSUE:

  • At BMR, promotion of Claudie Gervais is part of a wider reorg, says CEO

  • These experts will share their retail insights at the upcoming Hardlines Conference
  • Online building materials supplier offers “last mile” service for pros
  • Home Depot assesses its diversity and responsible forestry policies

PLUS: Princess Auto to open more stores in 2023, Hickey’s TIMBER MART holds grand opening, Orillia Home Hardware Building Centre adds store, Dollarama reports Q2 earnings, Garaga acquires North Central Door, M-D Pro’s new website, International Hardware Fair is on soon, home resales down again, building construction rises, and more!

 
 
 
 

Hardlines

At BMR, promotion of Claudie Gervais is part of a wider reorg, says CEO

The installation of Claudie Gervais as vice president of marketing and communications at BMR Group, announced last week, is just the latest step in the realignment of the executive team at the Quebec-based wholesaler and buying group.

Gervais (shown here) joined BMR in 2017 as director, promotional strategy and business intelligence. She moved up through the ranks until earlier this year, when she took over as senior director, marketing and communications, before assuming her current VP role.

But other appointments within the company are reflective of a larger trend under the leadership of BMR’s CEO, Alexandre Lefebvre, who has drawn on his background with his own family-owned business to oversee this latest reorg.

That includes a new head buyer, Charles Grégoire-Béliveau, who was promoted to vice president, merchandising at the beginning of June. He was previously senior director, merchandising. At the same time, Antonio Di Pasquale was named COO. He had joined BMR in 2020 as vice president, supply chain and operational excellence. In his new role, Di Pasquale oversees all BMR’s operations and much of the management team reports into him, including Gervais in her new VP role. A year earlier, Simon Grouin was appointed senior director, business development, for Eastern Canada, while François Grenier was named VP of human resources.

“I’m pretty excited about the team and where they’re headed now,” Lefebvre told Hardlines. A year and a half into the job himself, he came over to BMR following the group’s acquisition of his family’s business, Lefebvre & Benoit.

The vision was to reduce the number of people at the top of the organization and make the remaining execs more hands on, with many of them, including Gervais, reporting to COO Di Pasquale, “so they’re not in silos and we can move more quickly,” says Lefebvre. “Now they’re more agile.”

 
 

These experts will share their retail insights at the upcoming Hardlines Conference

The 26th annual Hardlines Conference is just weeks away (Oct. 18 and 19 in Niagara-on-the-Lake, Ont.).  The lineup of speakers will include top executives from Lowe’s Canada, BMR Group, and Sexton Group. In addition, delegates can count on getting a first-hand glimpse of the latest trends and big-picture outlooks from a world-class lineup of retail experts.

As the founder of global consultancy Retail Prophet, Doug Stephens (shown here) is one of the world’s leading retail and consumer futurists—and a top global retail influencer. He is also one of our most in-demand speakers for the conference. This year, he’ll take a deep dive into the future of retail in what he calls The New Age of Risk. “The role of the retail leader is increasingly one of anticipating and mitigating risk,” he says.

“Essentially, I’ll be promoting the idea that smart retailers are moving away from the goal of lowest unit cost and moving to a model where the goal is lowest business risk. Brands that are able to achieve this new model are garnering outsized customer loyalty and capital investment.”
  
For insights into the future of the economy, including housing and reno markets, we’ll rely on Peter Norman, one of Canada’s foremost land economists and forecasters. As vice president and chief economist at Altus Group, he is widely quoted in the Canadian media and remains a regular favourite on the Hardlines Conference podium.

Dan Tratensek is COO and publisher with the North American Hardware and Paint Association. NHPA represents independent retailers in the $400 billion-plus home improvement, paint, and decorating industry throughout the U.S. and Canada. Always a welcome addition to the Hardlines Conference, this year he will present brand-new data on how independents can benefit from growing their digital sales.

The 26th annual Hardlines Conference is returning to the Queen’s Landing Hotel in Niagara-on-the-Lake, Ont., a scenic destination just 70 minutes from Toronto Pearson International Airport. It will kick off with the ever-popular RONA Pub Night on the evening of Oct. 17. The 30th Annual Outstanding Retailer Awards Gala is a must-attend event on the evening of the first day of the conference, Oct. 18.

(We still have some seats available for the Hardlines Conference. To see the full list of speakers and to secure your spot at this incredible event, please click here!)

 
 


Online building materials supplier offers “last mile” service for pros

It started out 18 months ago as a way to get products to contractors’ jobsites in Vancouver’s Lower Mainland. Now, Warehoos Online Inc. has rolled out its delivery services throughout Canada and parts of the U.S.

Warehoos serves builders and provides same-day delivery for most building materials through its online marketplace. Unlike some “last mile” delivery services, Warehoos does not rely on its own warehousing but works with existing building supply dealers to source its products.

“Almost everything is actually fulfilled from building supply yards closest to the delivery, or if we don’t have a yard in the area, from the closest one we’ve partnered with,” says Ross Power of Warehoos. For example, in the Vancouver area, the service has worked with dealers like Dick’s Lumber in Surrey, Poco Building Supplies in Port Coquitlam, and Griff Building Supplies in New Westminster. A third-party logistics company picks up the products and makes the actual deliveries to the jobsites.

Power is also the president of PowerHouse Building Solutions, a Surrey, B.C.-based distributor specializing in building products for home construction on the west coast. But the new business is completely separate from the wholesale distribution company. “We don’t carry inventory ourselves, so we’re really an extension of the building supply yards that we partner with.” It’s a different business from PowerHouse, he stresses, with different staff and even competitive products to those that PowerHouse carries.

Power admits the new service is a way to adopt to changing demands of the marketplace, “to remain relevant in the years to come as opposed to some online suppliers that try to cut out the middleman and do as much as possible directly. We’re here to disrupt the industry and service the contractor without messing with the current distribution channel—to be complementary.”

He recognizes the need to overcome that “last mile” delivery challenge in the product supply chain. “Contractors inherently need service and products ASAP that most online companies simply cannot provide. The fact that we use building supply yards and have connections all over the place allows us to get product into the hands of the contractor faster than any other service we know of.”

He adds that the manufacturers appreciate the Warehoos model as well. “We can connect their materials to contractors that want to use them in markets where their products cannot otherwise be easily sourced.” 

 
 

Home Depot assesses its diversity and responsible forestry policies

The Home Depot is working on racial equity and deforestation assessments in response to shareholder proposals from the company’s latest annual meeting. But the assessments are nothing new for the company. The current initiative will expand on the information previously shared in the company’s annual Environmental, Social, and Governance (ESG) report.

The ESG efforts include initiatives and goals around what the company call three “fundamental pillars”: focusing on its people, operating sustainably, and strengthening communities.

Home Depot’s Office of Diversity, Equity, and Inclusion leads the company’s diversity reporting, which includes gender, ethnicity, and pay equity data for its workforce. Numerous initiatives have been designed to increase the diversity of its workforce, promote inclusion, amplify support for diverse suppliers, and enrich the communities the chain serves. The planned assessments will help the company benchmark its DEI and responsible forestry programs, highlight the ways it is upholding its commitments, and potentially identify opportunities to enrich its efforts.

The Home Depot has been investing in policies to promote fairness and combat bias, while ensuring that associates and business partners have access to the resources they need to succeed at work. In 2021, the company says, it spent $3.3 billion with its top suppliers and recently announced a goal to spend $5 billion annually by 2025.

Home Depot continues to focus on its sustainable forestry initiative, as well, a practice that dates back more than 25 years and reflects the company’s recognition that responsible forest management is essential to protecting the health of the world’s ecosystems. To help protect endangered forests and support efforts to preserve timber for future generations, it first issued its Wood Purchasing Policy in 1999, working with suppliers to understand and practise sustainable forestry throughout the world.

The company expects to publicly release its reports on these assessments by the end of its fiscal 2023 year.

 
 
People on the Move

Christine Joannou has joined Luxo Marbre as its chief strategy officer. The manufacturer and distributor of kitchen and bathroom furniture says rapid expansion and increased demand prompted the hire. Her experience includes terms as VP for the House of Rohl and Maax sales departments and serving on the board of the Canadian Institute of Plumbing and Heating.

At VicWest Building Products, Brian Glen has been appointed director of sales for Ontario and western Canada. In this role, he’s responsible for strategy development and deployment across all channels VicWest serves.

David Kohler has been elected chairman of the board of Kohler Co., in addition to his existing roles as CEO and president. The announcement follows the death of his father, executive chairman Herbert Kohler Jr., earlier this month.

DID YOU KNOW…?

… that the Hardlines Conference is barely a month away? That’s right, tickets are going fast for the biggest information and networking event of the season. Registration is open online for the 26th annual Hardlines Conference, Oct. 18 and 19 at the Queen’s Landing Hotel in Niagara-on-the-Lake, Ont. Sign up now as tickets are limited for this year’s event!

RETAILER NEWS

Princess Auto is slated to open a location next year in a newly renovated retail plaza in Sault Ste. Marie, Ont., according to Soo Today. In addition, next March it will open its seventh British Columbia location, in Abbotsford.

Hickey’s TIMBER MART held the grand opening recently for its newest store, located in Goulds, NL. Jim and Mary Hickey started the business 49 years ago, with the business now run day-to-day by sons Brad and Jay Hickey. Today, Hickey’s has four stores, with the other locations in Conception Bay South, Harbour Main, and St. John’s. 

The owners of Orillia Home Hardware Building Centre in the gateway to Ontario’s cottage country have a new store. Dean Smales is retiring after 34 years as dealer-owner of Dean’s Home Hardware in nearby Huntsville.

Dollarama reported Q2 net earnings of $193.5 million, up 32 percent from $146.2 million a year earlier. Total revenues grew by 18.2 percent to $1.2 billion, buoyed by the net increase of 13 stores in Dollarama’s network during the quarter. Comp sales rose by 13.2 percent while the number of transactions surged by 20 percent.

SUPPLIER NEWS

Garaga Inc. has acquired North Central Door in Bemidji, Minn., its second U.S. facility. The manufacturer previously bought Mid-America Door in Ponca City, Okla., in 2018. “The acquisition of North Central Door will allow us to strengthen our position in the American market and thus continue our growth,” said Garaga co-president Maxime Gendreau.

M-D Pro’s new web address has gone live at www.mdpro.com. Its search functionality and category tabs allow users to access Prova tile installation products and M-D Pro flooring accessories. The website introduces a “Become a Distributor” page for distributors to join M-D Pro’s network, and provides information on authorized M-D Pro retailers and distributors.

Eisenwarenmesse 2022, the International Hardware Fair, will take place Sept. 25 to 28 in Cologne, Germany. It’s the first in-person edition of the show in four and a half years. Some 1,400 exhibitors from 50 countries will gather at the Koelnmesse exhibition centre to showcase new products from tools to building and DIY supplies.

ECONOMIC INDICATORS

Sales of existing Canadian homes dropped slightly, by one percent, in August from the previous month. The actual (not seasonally adjusted) number of transactions came in 24.7 percent below August 2021. While still a large decline, it was smaller than the 29.4 percent year-over-year drop recorded in July. The number of newly listed homes fell to 5.4 percent on a month-over-month basis in August, building on a 5.9 percent decline recorded in July. (Canadian Real Estate Assoc.)

Investment in building construction rose 0.8 percent to $21 billion in July. Both the residential and non-residential sectors showed increases. Spending on residential building construction advanced one percent to $15.7 billion in July. Single-family home investment edged up 0.3 percent to $8.6 billion. (StatCan)

NOTED

Home Depot reports that its U.S. workforce is consistently more ethnically diverse than the U.S. working population at large, based on U.S. Department of Labour data.

OVERHEARD…

“We’ve partnered with building suppliers in B.C. and have been able to become a great customer. As we expand, we need more partners in Canada and the U.S. We’re also helpful for yards or suppliers that have niche products not available everywhere but which we can help fulfil to expand their reach.”
—Alec Yu, director of operations at Warehoos, which partners with dealers to source products and deliver them to nearby contractor jobsites.

 

Classified Ads

The management team is pleased to announce the appointment of Jonathan Cole as Vice‐President of Sales and Customer Service.

Jonathan held the position of National Account Manager from 2008 to 2012. He returned at Garant in 2014 as Sales Manager and was then promoted to Director in 2018. For nearly four years, Jonathan has played a strategic role within the management team and demonstrated that he is a key player within our organization. His experience combined with his collaborative leadership as well as his ability to identify and seize business opportunities will be used to the greatest benefit of our team and our clients. His promotion will contribute to the execution of our development plan and will promote our continuity and our growth.

Join us in congratulating Jonathan and wishing him the best of luck in his new role.

Pierre-Yves Martin
Directeur Général / General Manager

Looking to post a classified ad? Email Michelle for a free quote.

 

 

 
Hardlines

 
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September 12, 2022

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CONNECTING THE HOME IMPROVEMENT INDUSTRY
 
September 12, 2022 | Volume xxviii, #34
 

IN THIS ISSUE:

  • Marianne Thompson appointed chief commercial officer at Home Hardware
  • RONA’s Quebec City buying event is only one part of a three-pronged strategy
  • CertainTeed Canada names Julie Bonamy Racine as its first-ever female CEO

PLUS: Home Hardware and FlipGive, leadership shakeup at Lowe’s in the U.S., Keeling assumes his new role at Castle, Lowe’s Canada donates to SickKids, Jacques Roy’s 50 years of service, Home Hardware and Tree Canada, Herb Kohler Jr. dies, registration opens for National Hardware Show, U.S. construction, and more!

 
 
 
 

Hardlines
Marianne Thompson appointed chief commercial officer at Home Hardware

At Home Hardware Stores Ltd. Marianne Thompson has been appointed to the role of chief commercial officer. The position takes effect September 12.

In this newly created role, Thompson will be responsible for Home Hardware’s overall commercial strategy, which will emphasize driving business growth and expanding market share. She assumes her additional role’s duties in addition to her current responsibilities as chief merchandising officer, a position she assumed in March of this year. That means Thompson will keep her merchandising portfolio, with oversight of marketing, supply chain, and retail operations added in.

Prior to joining Home Hardware in 2019, Thompson was SVP of North American sales at JELD-WEN Windows and Doors. She will continue to report in to Kevin Macnab, Home Hardware’s president and CEO.

“With over 30 years’ experience in the home improvement industry, Marianne Thompson has the strategic vision and leadership skills needed to drive continued results for Home Hardware and the success of this great Canadian retailer,” said Macnab. “Marianne is a transformative leader who brings passion, creativity, and heart to everything she does.”

Thompson now has a number of the company’s officers reporting directly to her. They are John Dyksterhuis, chief supply chain officer; Rob Wallace, chief retail operations officer; and Laura Baker, chief marketing officer.

Her senior merchandising team will continue to report to her as well. They are Rob Szekszer, vice president, merchandise—hardlines; Carol Crystal, vice president, merchandise—LBM; Meriyem Kaf, director, merchandise strategy and execution; and Colin Lalonde, director of merchandise services.

As president and CEO, Macnab will continue to oversee finance, human resources, IT, legal, and corporate records. Besides Thompson, other people reporting to him Macnab are Sean MacCormack, chief financial officer; Scott Bryant, chief human resources officer; Gino Gualtieri, chief information officer; William Zeyl, chief legal officer and corporate secretary; and Dianne McTavish, vice president of corporate records.

 
 

RONA’s Quebec City buying event is only one part of a three-pronged strategy

Lowe’s Canada brought its affiliate dealers in from different parts of the country to participate in a new type of buying show this past weekend. The show has a new name—and not one but two new locations.

Called RONA Connexia, the new events are a complete reinvention of the traditional RONA Buying Show, Lowe’s Canada says. They are exclusively dedicated to RONA affiliate dealers.

RONA Connexia is divided into three interconnected activities spread throughout the fall. It kicked off in person last Wednesday in Quebec City and ran until Friday, Sept. 9. The next stage is from Sept. 14 to 16 in Vancouver. These two events, or rallies, will give the independent RONA dealers a chance to get face-to-face with preferred vendors.

The last live event was in 2019, when 300 RONA and Ace dealer-owners gathered at the Palais des congrès de Montréal (shown here). Since then, Lowe’s Canada has divested itself of the Ace business, focusing its wholesale distribution business solely on its RONA affiliate dealers.

This year, the in-person events in Quebec City and Vancouver aim to help RONA head office to “reconnect” with RONA dealers. “The objective of those events is to bring our network together and talk about our recent accomplishments and what’s coming for our RONA affiliated dealers,” a Lowe’s Canada spokesperson told Hardlines.

“Most of our RONA affiliated dealers will be present, which demonstrates the strength of our network.” RONA has more than 200 affiliated dealers across the country.

The new locations were part of an effort to shake things up a bit and freshen up the experience for the dealers. “After a two-year pause, we wanted an inspiring location, ideal to connect and discuss. That’s why Quebec City and Vancouver were selected this year.”

The third aspect of the combined events is a showcase that will be held in October and will take place at the Lowe’s Canada Planogram Centre in Boucherville, Que., which is near the Lowe’s Canada head office on Montreal’s south shore. All 2023 seasonal products will be presented during this face-to-face event.

And finally, RONA will host an online buying event, called “The Shopping Zone.” It will run from Oct. 31 to Dec. 6.

Will the format be repeated next year, with new locations? The company said it did not have any details for next year’s event or events.

 
 

CertainTeed Canada names Julie Bonamy Racine as its first-ever female CEO

The appointment of CertainTeed Canada’s first female CEO is the latest in a series of moves by parent company Saint-Gobain to strengthen its Canadian operations.

Last week, the company announced the appointment of Julie Bonamy Racine as CEO of CertainTeed Canada Inc., its Canadian building products subsidiary. Bonamy is CertainTeed Canada’s first female chief executive and succeeds Richard Juggery, who led the company for four years before being named CEO of Saint-Gobain Benelux in July.

Bonamy comes to her role in Canada with a strong international CV. In fact, her schooling pointed in that direction early on. She is a graduate of the Paris Institute of Political Studies and the National School of Public Administration, which led to a role as a public servant. That included a stint as an advisor for the budget and digital sector for the Office of the French Minister for the Economy.

She joined Saint-Gobain in 2017 in Paris as group vice president, strategy and planning. She eventually moved up to serve as CEO of Saint-Gobain Malaysia, Singapore, and Indonesia.

Saint-Gobain acquired Malvern, Penn.-based CertainTeed in 1970. In Canada, Saint-Gobain and CertainTeed have 27 manufacturing locations and employ more than 2,200 people nationwide. Bonamy’s appointment as CEO comes after the company has taken several steps this year to strengthen both its business and sustainability profile in Canada.

Saint-Gobain is considered one of the largest building materials companies in the world. It operates in 76 countries, has 167,000 employees, and achieved sales of €44.2 billion (CAD $58 billion) in 2021. In July it finalized its acquisition of Kaycan, a family-owned manufacturer and distributor of exterior building materials, in a deal that was valued at $1.2 billion.

A month earlier, the company announced plans to invest $91 million to upgrade equipment at its CertainTeed Montreal wallboard manufacturing facility. Those upgrades include technology to reduce the plant’s carbon emissions by up to 44,000 tonnes per year, creating the first zero-carbon drywall plant in North America. The company says the upgrades will also increase the facility’s production capacity by up to 40 percent.

In March, the company announced it would install heat recovery technology at its CertainTeed gypsum manufacturing site in Vancouver, which is expected to reduce the plant’s carbon dioxide emissions by 10 percent and improve its energy efficiency.

Earlier this year, Saint-Gobain announced a multi-faceted partnership with Habitat for Humanity Canada to build affordable housing in several communities where the company operates. It will donate construction materials and cash to Habitat for Humanity projects across the country.

 
 
 

 

 
 
People on the Move

At the beginning of this month, Doug Keeling assumed his previously announced position as director of business development for Castle Building Centres Group. He had served as business development manager for Ontario since he joined Castle in 2016. Keeling took over from Bruce Holman, who retired from the role earlier this summer after nearly two decades in the industry.

 

Garant has announced the appointment of Jonathan Cole as vice‐president of sales and customer service. He was the company’s national accounts manager from 2008 to 2012, returned to Garant in 2014 as sales manager and was then promoted to director in 2018.

DID YOU KNOW…?

… that the Hardlines Conference is barely a month away? That’s right, tickets are going fast for the biggest information and networking event of the season. Registration is open online for the 26th annual Hardlines Conference, Oct. 18 and 19 at the Queen’s Landing Hotel in Niagara-on-the-Lake, Ont. Sign up now as tickets are limited for this year’s event!

RETAILER NEWS

Home Hardware Stores Ltd. has partnered with shopping rewards app FlipGive to launch the Play More Matching Grant. Building on the past spring’s $25,000 investment in young athletes, the program will distribute another $50,000 to local teams. “Home Hardware’s dealer-owners have a long-standing history of supporting local youth-sport in the communities they serve,” CEO and president Kevin Macnab said in a release.

Through the efforts of the Children’s Miracle Network and Opération Enfant Soleil fundraising campaign, initiated back in April, Lowe’s Canada was able to donate $170,000 to the SickKids Foundation. The donation was the result of the participation of 53 RONA and Lowe’s stores that chose to support the campaign. The SickKids Foundation supports an important network of foundations, research, and hospitals whose mission is to treat sick children. The Hospital for Sick Children (SickKids) in Toronto is the largest children’s hospital in Canada. 

J.R. Roy Inc. TIMBER MART in Saint-Léon-de-Standon, Que., celebrated last month Jacques Roy’s 50 years of service to the business. The management of neighbouring Émile Bilodeau & Fils Ltée TIMBER MART said this in a congratulatory message: “It is a privilege to have a Mr. Jacques in your company: too bad for the others, it’s us who have him!”

Crest Hardware & Urban Garden Center, in Brooklyn’s Williamsburg neighbourhood, attracts animal lovers. Franklin, its resident potbellied pig, is a big reason for that. “People like to shop where they feel welcome,” Joe Franquinha, co-owner of the store with his wife Liza, told The New York Times. Franklin, he adds, has “got his own weird little cult following of customers that love to come in and check in on him or ask and see how he’s doing.”

Home Hardware Stores Ltd. this month is celebrating three decades of its partnership with Tree Canada. To mark the occasion, 30 Home Hardware dealer-owners across the country are participating in this year’s “Home Grown: 30 years of planting at Home” campaign.

A leadership shakeup at Lowe’s Cos. in Mooresville, N.C., first reported by CNBC, has resulted in the departure of the company’s chief marketing officer, Marisa Thalberg. The marketing team now reports to Bill Boltz, executive vice president of merchandising, the network reports. Thalberg started at Lowe’s in February 2020. She had reported directly to CEO Marvin Ellison. In other changes at Lowe’s, says CNBC, Tony Hurst, the senior vice president who oversees Lowe’s pro business, will now report to Joe McFarland, Lowe’s executive vice president of stores. He previously reported directly to Ellison. Hurst was president of Lowe’s Canada for two years in 2020 and 2021. Early in January, Tony Cioffi was moved up to replace Hurst in Canada, though he still reported into Hurst in the latter’s new role in Mooresville. Cioffi still reports into Hurst after the changes, Lowe’s Canada told Hardlines.

SUPPLIER NEWS

Registration is now open for the 2023 National Hardware Show. Register before Sept. 30 for free admission, subject to approval based on registration qualifications. NHS will occupy the South Hall and Bronze Lots at the Las Vegas Convention Center from Jan. 31 to Feb. 2, 2023. Pack your walking shoes, as the show shares a badge that gains access to four others: the NAHB International Builders’ Show (IBS), NKBA’s Kitchen & Bath Industry Show (KBIS), International Surface Event, and Las Vegas Market (Winter) show.

ECONOMIC INDICATORS

Investment in U.S. construction projects fell by 0.4 percent in July, following a 0.5 percent decline in June. Residential construction spending was down by 1.5 percent, with investment in the single-family segment tumbling by four percent. Rising mortgage rates and elevated housing prices both contributed to cooling demand from prospective buyers. (U.S. Commerce Dept.)

OVERHEARD…

“I am delighted to welcome Marianne Thompson to the role of chief commercial officer. Home Hardware is on an exciting journey with a bright future, and I am confident Marianne will continue to bring strategic leadership and strong business acumen as we move forward.”
—Christine Hand, chair of the board of Home Hardware Stores Ltd., on the promotion of Marianne Thompson to a new role as chief commercial officer.

IN MEMORIUM

Herb Kohler Jr. died last weekend at the age of 83. The third generation of his family to head up the Kohler plumbing business, he was CEO for more than 40 years before serving as executive chairman. During his time at the helm, Kohler focused on expanding design options, emulating the auto industry’s offering of deluxe add-ons.

 

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Privacy Policy | HARDLINES.ca

HARDLINES is published weekly (except monthly in December and August) by

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HARDLINES™ the electronic newsletter www.HARDLINES.ca

Phone: 416.489.3396; Fax: 647.259.8764

Michael McLarney — President— mike@hardlines.ca

Steve Payne — Acting Editor— steve@hardlines.ca

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The HARDLINES “Fair Play” Policy: Reproduction in whole or in part is very uncool and strictly forbidden and really and truly against the law. So please, play fair! Call for information on multiple subscriptions or a site license for your company. We do want as many people as possible to read HARDLINES each week — but let us handle your internal routing from this end!

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-10 Subscribers: $795

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September 4, 2022

 

 

 

 

 

 

 

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CONNECTING THE HOME IMPROVEMENT INDUSTRY
September 5, 2022 | Volume xxviii, #33
 

IN THIS ISSUE:

  • Canadians want to renovate rather than move, new study reveals
  • Canadian Tire ends Q2 with 18 percent more inventory
  • Lowe’s to launch tool rentals in U.S., Canada expected to follow suit
  • Home Hardware dealer loved this shopping mall so much that he bought it

PLUS: Home Hardware’s Jessica Kuepfer wins Ironman Canada, Castle golf tournament raises money for Sick Kids, Canac scouts Magog location, Home Hardware opens in Longlac, AQMAT’s Richard Darveau on TV, Lowe’s Canada brings back Heroes campaign, Walmart invites Canadian merchants, building permits tumble, Sico and Dulux pick colours of the year, U.S. new home sales fall, and more!

Hardlines

Canadians want to renovate rather than move, new study reveals
 

A new survey by an online pro services marketplace reveals how Canadians, coming through COVID, have been investing more in home renovations. And this trend is expected to increase over the next 12 months.

According to the 2022 Reno Report by Homestars, homeowners across Canada who plan to upgrade their spaces in the coming year said they’ll be spending an average of $25,222, nearly double what they spent over the past 12 months.

This latest survey also reveals that 84 percent of homeowners are planning to stay put rather than buy a new home.

Among those who have completed outdoor renovations in the last 12 months, the average spend was about $6,600, an increase of nearly $2,000 from last year. Almost one-third of respondents (29 percent) invested in landscaping, while 10 percent spent money on a fire pit.

The increase in average spending for indoor projects was even more significant: Canadian homeowners who completed such renovations in the last 12 months spent about $13,000 on average, up from $8,260 last year.

There are notable regional differences when it comes to home renovations, both in terms of specific projects undertaken and overall spending levels. Ontarians, for example, have spent roughly twice as much on outdoor projects on average as homeowners in the Prairies and Atlantic Canada. However, British Columbians and Albertans were most likely to pay in cash, at 85 percent, versus the national average of 80 percent.

The expected average spend for the next 12 months is nearly twice the amount of 2021, suggesting that many Canadians expect to scale up home renovations in the months ahead.

Three-quarters of surveyed homeowners who completed renovations in the past 12 months expect to do so again in the next year.

Canadian Tire ends 2Q with 18 percent more inventory

 

One of the big challenges for retailers through the spring and early summer has been managing inventory. After scrambling through the winter to maintain inventory levels, many retailers, faced with falling purchases in the face of rising inflation, were left with more product than usual.

That was the case for Canadian Tire Corp., which ended its second quarter with an additional $465.6 million in inventory, about 18 percent more than a year ago. Still, CEO Greg Hicks isn’t concerned about seeing the kind of excess inventory problems U.S. retailers are experiencing.

“We feel good about our inventory levels and don’t see any meaningful margin risk or incremental markdown requirements to clear inventory,” Hicks told analysts on an earnings call following the release of Canadian Tire’s Q2 results. He noted that the total value of that inventory includes more than $260 million in seasonal fall and winter goods, which were ordered early to avoid supply chain woes.

“Higher merchandise inventories at the end of June partially reflected a later start to spring this year and left us with some opportunities around spring and summer categories,” Hicks said. “We saw good movement on these products in July, once the warmer weather finally arrived.”

“I’m very pleased with our team’s ability to manage our inventory, especially considering what we’re seeing with large retailers south of the border.”

Lowe’s launches tool rentals in U.S., Canada expected to follow suit

 

Lowe’s Cos. has begun rolling out tool rental departments in the U.S., starting with a store in Charlotte, N.C. The rollout is expected to take place over several years and will include Canada, though no timeline for a Canadian introduction has been set.

The idea is to create a one-stop shop for the tools and equipment pros and DIY customers need to complete home improvement projects. It also positions the company better against its biggest rival, The Home Depot, which has had tool rentals in place in its stores for many years. In fact, in Canada, Home Depot’s rental service was expanded in recent years to include heavier equipment such as mini-excavators and backhoes.

Lowe’s Canada did have rentals for a time, with the inclusion of Stephenson’s Rental outlets in about 20 stores across the country, including Calgary and Toronto. But those all closed during COVID.

The new Lowe’s tool rental initiative will such pro brands such as Husqvarna, Bosch, and Metabo. It will include drain cleaning, restoration, sanitation, and concrete tools along with add-on products such as protective equipment and cleaning agents.

Lowe’s is setting up its tool rental departments as either newly-constructed spaces that expand the existing store footprint or on the properties of existing stores. The rental centres will be about 4,000 square feet in size and feature self-service kiosks with technology to facilitate easy check-in and check-out. A mechanic’s shop will service the tools, while dedicated staff will also be on hand and can provide hands-on product demonstrations.

“For all of our customers, having the right tool is key to every project, but they may not always want to purchase a new tool or piece of equipment,” said Fred Stokes, senior vice president of pro sales and services for Lowe’s Cos. “Lowe’s Tool Rental helps customers save on the cost of owning, maintaining, and storing the tools they need.”

Home Hardware dealer loved this shopping mall so much that he bought it

 

A Nova Scotia building supply dealer has bought a shopping centre and made his store its anchor tenant.

The Truro Mall in Truro, N.S., is now the property of Arnold Hagen and his business partner, Doug Doucet, who is also owner of a construction company in Bedford, N.S. The 46,000-square-foot Home Hardware Building Centre is the new anchor for the mall, moving from a much smaller location down the road. The Home Hardware replaces the former anchor, Sears, which had moved out.

“It’s a leap of faith. It’s very exciting,” Hagen told Hardlines about the purchase of the 48-store shopping mall in June 2021. “We seemed to hit it off,” he says of his partnership with Doucet, who has lots of construction work in the Halifax and Dartmouth markets 100 km down the road.

Hagen has a second 10,000-square-foot Home Hardware Building Centre in Bible Hill, about 10 km east of Truro.

Major retailer tenants of the Truro Mall include Michaels, Sport Chek, Dollarama, Mark’s, Winners, The Body Shop, and Coles. When the upgrades are complete—which will include a complete renovation of the mall and a new food court—the mall will really come alive, Hagen predicts.

“It won’t be your mother or father’s mall,” Hagen said to Halifax’s Chronicle Herald. The plan is to bring occupancy at the mall up to 95 percent over the next 12 to 18 months, he added.

(Photo: Johanna Matthews)

People on the Move

A big congratulations to Home Hardware communications director Jessica Kuepfer, who placed first in the women’s category at the recent Ironman Canada triathlon in Penticton, B.C. Her total time was 10:08:05. Kuepfer and her husband coach an endurance team in Ontario’s Kitchener-Waterloo region.

Catherine Khuu is the new product coordinator at DAP Canada. She was most recently strategy and solutions manager at Touchlogic Inc. Khuu is a graduate of Wilfrid Laurier University’s business school, where she was active in Laurier’s chapter of the youth leadership organization AIESEC.

Wolseley Canada has named Candace Woods as VP, marketing and digital. Wood will join the company Sept. 7 after four years at Metro, where she headed up marketing in Ontario. In addition, she oversaw the grocer’s private label and corporate social responsibility strategies at the national level. Prior to her time at Metro she held a series of marketing and sales roles at Nestlé Canada.

DID YOU KNOW…?

… that you can now buy tickets for the 2022 Hardlines Conference? That’s right, registration is open online for the 26th annual Conference, Oct. 18 and 19 at the Queen’s Landing Hotel in Niagara-on-the-Lake, Ont. Sign up now as tickets are limited for this year’s event!

RETAILER NEWS

Matériaux Pont-Masson, a BMR member since July of last year, is building a new location in Val-Morin, Que.

Castle Building Centres has held its annual Vendor Appreciation Golf Tournament in support of Toronto’s Hospital for Sick Children. The Club at North Halton in Georgetown, Ont., was the site of the day of golf, games, and camaraderie. Thanks to the generosity of its vendor partners, Castle raised $45,500 for the SickKids Foundation.

Canac is scouting for a location in Magog, in Quebec’s Eastern Townships. As far back as 2014, the company had identified a promising site in the city’s Omerville district. The project fell through when the transport minister failed to authorize the opening of a median on the nearby main street to assist vehicle access. Nevertheless, the company remains in talks with the city of Magog to establish a store there.

Home Hardware has announced the opening of Barino Construction Home Hardware Building Centre in Longlac, Ont., in July. The store is 11,500 square feet and currently has more than 20 employees. Dealer-owners Joyce and Daniel Frenette and Rick and Kathryn Michaud are all lifelong residents of the community. Joyce Frenette and Rick Michaud worked in the home improvement industry for over 15 years.

Lowe’s Canada has brought back its Heroes campaign throughout the month of September, supporting local causes chosen by employees. This year, six distribution centres and 81 RONA affiliates will join Lowe’s Canada’s corporate store network. They will raise funds for a total of 242 charities, non-profit organizations, and public schools across the country. At the end of the campaign, Lowe’s Canada will match 50 percent of the funds raised.

Walmart is inviting Canadian merchants to join its U.S. Marketplace, giving them access to a base of more than 120 million online shoppers. A webinar on Sept. 8 will include sessions hosted by Walmart executives and cross-border payments provider Payoneer. Attendees will learn how they can take advantage of such supports as simplified onboarding, streamlined fulfilment, targeted promotions, and integrated financial services to help them grow on both sides of the border.

SUPPLIER NEWS

Richard Darveau, president of AQMAT and head of the Well Made Here campaign, appeared on the Télé-Québec talk show Y’a du monde à messe last weekend. In this clip, Darveau discusses his family’s reaction when he was named to head up Quebec’s hardware industry association. More serious topics covered included supply chain difficulties and materials costs.

Sico and Dulux have chosen shades of teal as their respective colours of the year for 2023. The brands are looking to inject the serenity of water into the hectic pace of life as we emerge from the pandemic. Sico’s Melt Water teal is described as a “robust and refined bluish-greenish tone that intertwines bold blue and calming green.” For its part, Dulux promises that its Vining Ivy teal is “both calming and invigorating.”

ECONOMIC INDICATORS

The value of building permits in Canada fell 6.6 percent in July to $11.2 billion. The decline was mainly due to the residential sector, which fell 8.6 percent to $7.6 billion. The non-residential sector also dropped slightly by 2.1 percent. Single-family building intentions were down 5.7 percent, as a 13.9 percent tumble in Ontario more than offset the gains in six provinces. Despite the decline, the single-family sector remained 14.8 percent higher than the same month of 2021. (StatCan)

Sales of new U.S. homes fell by 12.6 percent in July to an annualized rate of 511,000 units. That was a 29.6 percent decline from July 2021 and the lowest level of sales since January 2016. Many prospective buyers were deterred as both housing prices and borrowing costs remain high. The median price of a new home in July was $439,400, up from $402,400 in June. (U.S. Commerce Dept.)

NOTED

How did Hardlines get started? When were the Outstanding Retailer Awards initiated? Why is the Hardlines Conference considered the “Switzerland” of the retail home improvement industry? Learn more about how Hardlines is working to keep you informed, including important details about our upcoming Hardlines Conference, in this podcast from the North American Hardware and Paint Association. NHPA’s Dan Tratensek interviews our very own Michael McLarney.

OVERHEARD…

“We’ve been wanting to set up shop in Magog for about 10 years. We have development plans in every corner of the province, but we are indeed in exploratory talks with the city of Magog to set up a store there.”
—Patrick Delisle, marketing director of Quebec home improvement chain Canac, quoted in the community’s newspaper, Reflet du Lac. Delisle did not reveal specific locations or timelines.

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August 29, 2022

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CONNECTING THE HOME IMPROVEMENT INDUSTRY
 
August 29, 2022 | Volume xxviii, #32
 

IN THIS ISSUE:

  • Meet these incredible women at the 26th annual Hardlines Conference
  • Quebec dealer’s stand-alone appliance showroom is a first for RONA banner
  • Orgill president gives update on future of the company
  • Pro sales, e-commerce help drive results for big box giants in second quarter

PLUS: Quebec BMR member announces new location, Lowe’s rolls out Halloween, Ace has record quarter, Hudson’s Bay Co. to launch Zellers e-commerce site, Walmart posts Q2 profits, Taiga reports Q2 sales, Tractor Supply breaks ground on new DC, Orgill to sponsor NHPA Conference, Liteline makes acquisition, Kress OPE makes North American debut, retail sales increase, sales of existing homes fall, and more!

 
 
 
 

Hardlines

Meet these incredible women at the 26th annual Hardlines Conference

The 26th annual Hardlines Conference is just weeks away (Oct. 18 and 19 in Niagara-on-the-Lake, Ont.). The lineup of speakers will guarantee a first-class offering of ideas and trends. Speakers will include top executives from Lowe’s Canada, BMR Group, and Sexton Group, plus some amazing insights from one of the country’s top economists.

But aside from the trends and big-picture outlooks, the Hardlines Conference, as always, will drill down to the human side of the business, thanks especially these presenters:

Zaida Fazlic, Vice President, People & Culture, Taiga Building Products Ltd. In her lead HR role at Canada’s largest distributor of building materials, Zaida Fazlic oversees the operations of the human resources and payroll functions at Taiga’s HQ in Burnaby, B.C. But she also focuses on people and talent development by creating programs and initiatives that actively support and encourage employees to grow, succeed, and accomplish their goals.

Fazlic began her career with Taiga in 2005, first as an executive assistant before pivoting into the world of real estate. There, she managed the development of a property in the heart of Richmond, B.C. She returned to Taiga in 2018 in the HR department, from where she was promoted to her current role.

During COVID, she has found the urgency of taking care of the company’s workers—at every level—an exciting and engaging challenge.

Alison Fletcher, Owner, The Cookery Store. After a successful 19-year career in sales and marketing, working for some of Canada’s biggest companies, including Maple Leaf Foods, Tim Hortons, Weston Bakeries, and Burger King, Alison Fletcher chose to go out on her own. Combining her passions for cooking and retail, she decided it was time to apply her business planning skills to a vision of her own.

Conceived and launched in 2014, Cookery is both a specialty kitchenware store and cooking class studio. It’s also an incredible COVID success story. It has grown to three locations in Toronto and one in Montreal. Offering a beautiful collection of both heirloom and everyday cookware, kitchen tools, bakeware, barware, dinnerware, serving ware, and cookbooks, Cookery caters to passionate home cooks and cooking-inspired gift givers.

Fletcher has proven herself a master of engaging her customer base, regardless of lockdowns. The store offers cooking classes for both adults and children, which went virtual during the heights of the pandemic.

Joanne Lawrie, Co-owner, Lawrie Group of Home Hardware Stores. Along with her husband Rob, Joanne Lawrie heads up a family-owned group of businesses based in Annapolis Royal, N.S. They consist of six stores operating under the Home Hardware, Home Hardware Building Centre, and Home Furniture banners, all located in the southwestern part of Nova Scotia.

Joanne and Rob represent a growing trend among dealers to consolidate at a local level, establishing themselves through a number of outlets to dominate in their respective markets. This is a front-line retail story that’s not to be missed!

This year’s conference is returning to the Queen’s Landing Hotel in Niagara-on-the-Lake, Ont., a scenic destination just 70 minutes from Toronto Pearson International Airport. It will kick off with the ever-popular networking RONA Pub Night on the evening of Oct. 17. The 30th Annual Outstanding Retailer Awards Gala is a must-attend event on the evening of the first day of the conference, Oct. 18.

(To see the full list of speakers and to secure your spot at this incredible event, please click here!)

 
 


Quebec dealer’s stand-alone appliance showroom is a first for RONA banner

A RONA dealer has opened a dedicated appliance showroom—the first of its kind in the RONA store network. Affiliate dealer Eric Deslongchamps already owns three RONA stores in western Quebec as RONA Deslongchamps. The new appliance showroom is in Rivière-Rouge, Que.

The 5,000-square-foot building and 2,000-square-foot adjacent warehouse have been completely renovated, representing an investment of $500,000 which resulted in the creation of three full-time jobs. Customers now have access to an expanded offering of appliances with brands like Bosch, Frigidaire, Samsung, LG, and Whirlpool.

The goal of this new concept is to provide an improved shopping experience. The store is designed to showcase appliances and other products in fully-furnished indoor and outdoor living spaces. A wide range of products is on display, including high-end stoves and fireplaces, barbecues, kitchen cabinets, fashion plumbing items, as well as bricks and stones.

Customers can choose their products and leave with their purchases on the same day. Or they can take advantage of a high-end “White Glove Delivery Service,” which ensures that their purchases will be delivered within a few days. This applies to all products in stock, including hundreds of appliance models. 

RONA Deslongchamps has been in business for over 80 years. Its stores are in Mont-Laurier, Rivière-Rouge, and Maniwaki.

“We listened to our customers and wanted to innovate to provide a shopping experience that meets their needs,” said Deslongchamps. “Through this new store concept, we want to show projects as a whole and inspire our customers. But above all, we want to give them quick access to the products they need for their home or commercial projects, as well as a wide selection of appliances.”

“The retail market is constantly changing. Eric and his team have been able to adapt and stand out in a way that benefits their customers,” added Philippe Element, Vice-President, RONA sales and dealer support at Lowe’s Canada. “We’ve been pleased to collaborate with their team and use our expertise to support their vision and growth plans since they joined our network of RONA affiliated dealers in 2006.”

 
 


Orgill president gives update on fill rates, private brands, and in-store promos

During Orgill’s Fall Online Buying Event, Orgill president and CEO Boyden Moore presented a virtual address to delegates and staff. He provided a wide-ranging update on the company’s performance and achievements, while offering his outlook on the rest of the year.

Moore said the Memphis-based hardware distributor’s year-to-date sales are up 10 percent but added that supply chain recovery is the company’s number-one priority. Orgill does not intend to ease up on fixing that until it can return to its traditional service levels, which he said typically exceed 96 percent. Moore noted that Orgill’s private brands (“Exclusively Orgill”) can offer dealers both better margins and higher fill rates, which are already over the 96 percent mark.

He expects to see fulfilment numbers get above 85 percent by the end of 2022, while Orgill continues to work with its vendors to close the gap during the first half of 2023. “We are beginning to see sustained improvement in our supply chain recovery.” Demand has moderated from the incredibly high levels that we experienced last year, and many of our vendors have improved their performance to us and that has led to this sustained improvement.”

Most economists in the U.S. are expecting continued declines in the rate of inflation throughout the remainder of 2022 and a return to lower levels of inflation in 2023, he observed.

For dealers managing their retail space, Moore predicts that, as customer traffic slows, promotional planning will become more important. “The challenges of the past two years have made promotion planning seem like a waste of time and money for many,” he said. “We see promotions being more important going forward, and we’re working hard to provide you with strong traffic-driving promotions to support your business throughout the second half of the year.”

Moore outlined a plan for four quarterly Online Buying Events to maximize promotions and assortment opportunities for retailers. The company will host one in-person market, its 2023 Spring Dealer Market, Feb. 8 to 11 in New Orleans.

 
 

Pro sales, e-commerce help drive results for big box giants in second quarter

The aftermath of COVID continues to translate into steady sales for home improvement retailing, as reflected in the strong earnings of the industry’s two largest players worldwide, which followed strong results in 2021.

The results at The Home Depot were the highest quarterly sales and profits for the company in its history. Earnings rose to $5.17 billion from $4.81 billion a year earlier, an increase of 7.6 percent, while net sales grew by 6.5 percent to $43.79 billion. Comp sales for the quarter were up 5.8 percent.

The performance at Lowe’s Cos. was not quite as dramatic, but the company came close to maintaining the momentum of the previous year. Lowe’s reported a Q2 profit of $3 billion, almost flat with the second quarter of 2021. Total revenues were $27.48 billion, down slightly from the previous year. Comp sales slipped by 0.3 percent.

One area in which the company made big gains was the contractor market. Lowe’s reported that sales to its pro customers during the quarter were up 13 percent.

Similarly, Home Depot once again saw its pro business grow faster than its DIY sales. Those pro sales result in a bigger basket size. “Big-ticket comp transactions for those over $1,000 were up 11.6 percent compared to the second quarter of last year,” said Jeff Kinnaird, executive vice president, merchandising in a call to analysts following the release of the Q2 results. “We saw big-ticket strength across many pro-heavy categories like pipe and fittings, gypsum, and fasteners.”

And big gains were made on the e-commerce side of the business. Digital sales at Home Depot increased by 12 percent during the second quarter.

 
 
People on the Move

At KS Solutions Sales & Service, founding partner Paul Sutton is retiring. Sutton began his career at Cashway Building Centres and was a sales VP at MAAX Bath when he helped to establish KS. At the same time, Chris Straus is joining the company. Straus worked in sales at his local Home Hardware while studying at Wilfrid Laurier University. After graduating Straus worked in sales and customer service at Donald Choi Canada Ltd. Also at KS, Mike Garner has been promoted from sales manager to vice president.

Home Hardware Stores Ltd. has appointed Tracy Moorhouse as manager, private brands. Moorhouse, a Humber College graduate, was previously sourcing manager for private brands at Walmart Canada. Prior to that, she held several positions at Loblaw Cos. Ltd., including as category manager and director.

Gypsum Management & Supply has appointed Leigh Dobbs as chief human resources officer, effective Sept. 6. Dobbs has more than 20 years of experience in HR. An MBA grad of Emory University, she was most recently EVP and chief HR officer for Zenith American Solutions.

At The Home Depot, president and CEO Ted Decker has been elected as chair. He will officially succeed former CEO Craig Menear in the role on Oct. 1. Decker joined the company in 2000 and was named president and COO in the fall of 2020 before taking over as CEO in March of this year.

Henry Co., a division of Carlisle Construction Materials, has appointed Rodge Briones as a technical sales representative for western Canada. Briones joins the company with more than 20 years of experience in the building materials industry. He reports to national sales manager Michael Lovering.

DID YOU KNOW…?

… that the latest episode of Hardlines’ podcast series What’s In Store features Rebecca Gravelle, winner of the 2019 Outstanding Retailer Award for Young Retailer? She shares the challenges of wearing many hats—including managing HR—as VP of operations for two Castle stores in eastern Ontario. (Sign up now to get updates about the latest podcasts sent directly to your inbox!)

RETAILER NEWS

Matériaux Pont-Masson, a BMR member since July of last year, is building a new location in Val-Morin, Que. This ninth branch will include a 13,000-square-foot store along with a warehouse and cantilever racks.

Ace Hardware has reported record second-quarter revenue of $2.53 billion, up 1.7 percent, its best Q2 revenue on record it said, and second quarter net income of $124.8 million, an increase of $8.8 million from the second quarter of 2021. Increases were seen across most departments with outdoor power equipment, plumbing, paint, and outdoor living showing the largest gains, said the Oak Brook, Ill.-based company. Total retail revenues for the quarter were $258.0 million, an increase of $2.7 million or 1.1 percent.

Hudson’s Bay Co. has plans to launch a Zellers e-commerce site early next year. At the same time, the company will expand the reach of Zellers spaces within its bricks-and-mortar stores. HBC opened a pop-up Zellers shop at its Burlington, Ont., Hudson’s Bay store in 2020, followed by one in Montreal the following year. The retailer says it is looking to offer an experience that “taps into the nostalgia of the brand.”

Lowe’s Cos. has already begun rolling out its Halloween decorations, this year featuring an exclusive product line inspired by the Tim Burton movie, “The Nightmare Before Christmas.” The Lowe’s Master of Fright collection by Gemmy Industries features inflatable and animated decor. The line includes characters such as a nine-foot Jack Skellington and a six-foot Clown with the Tear-Away Face.

Walmart posted Q2 profits of $5.15 billion compared to $4.28 billion in the comparable period of fiscal 2022. Revenues overall came to $152.86 billion. Canadian sales rose by 10 percent with comp sales up 10.3 percent.

Tractor Supply Co. has broken ground on a new distribution centre, located in Maumelle, Ark. The 1.2million-square-foot facility and will be the 10th largest DC in the U.S. farm and ranch retailer’s network. It is scheduled to open in late 2023 and service over 300 Tractor Supply stores. The facility includes 50,000 square feet of mezzanine space devoted to the company’s growing e-commerce business.

SUPPLIER NEWS

Taiga Building Products reported Q2 sales of $646.1 million, down from $786.7 million a year earlier. The decline of $140.6 million or 18 percent was attributed largely to lower selling prices for commodity products. Net earnings fell to $20.8 million from $58.5 million. For the first half of the year, earnings came to $60.3 million, down from $87.6 million.

Orgill will sponsor the North American Hardware and Paint Association’s Independents Conference in Dallas next summer. Furthermore, the wholesaler has adjusted the timing of its Fall Online Buying Event to coincide with the conference. The NHPA Independents Conference will take place Aug. 2 and 3, 2023, while Orgill’s online event will run from July 31 to Aug. 13.

Liteline Corp. has acquired Contraste Lighting, a Canadian lighting fixture manufacturer that does business across North America. Liteline will continue to market the Contraste brand, while the business will be merged with Liteline. In addition, Liteline ha appointed TMC Sales as its agent in Manitoba and northwestern Ontario. TMC Sales is a lighting and controls-focused agency based in Winnipeg.

The Kress brand of outdoor power equipment is set to make its North American debut. Part of the Positec family, the brand is designed to offer OPE pros in North America an alternative to gas-powered products. The North American launch will take place in Q4 of this year in tandem with International Equip Exposition.

ECONOMIC INDICATORS

Retail sales increased 1.1 percent to $63.1 billion in June, the sixth consecutive increase. Sales were up in eight of 11 subsectors, representing 76.8 percent of retail trade. Higher sales at gasoline stations and motor vehicle and parts dealers led the increase. LBM and garden equipment sales were up 0.1 percent from May and 9.1 percent from June 2021. (StatCan)

The annualized pace of housing starts in July was 275,329 units, an increase of 1.1 percent from June. The rate of total urban starts decreased by 0.8 percent to 254,371, with single-detached urban starts down 2.3 percent to 58,384 units. Rural starts were estimated at a seasonally adjusted annual rate of 20,958 units. (CMHC)

Sales of existing homes fell by 5.3 percent between June and July, according to new data from the Canadian Real Estate Association. Sales were down in about three quarters of all local markets, led by the Greater Toronto Area, Greater Vancouver and the Fraser Valley, Calgary, and Edmonton. The actual (not seasonally adjusted) number of transactions came in 29.3 percent below July 2021.

Sales of existing U.S. homes declined 5.9 percent in July, according to the U.S.-based National Association of Realtors. This sixth consecutive decrease left resales at an annualized pace of 4.81 million. Compared to a year earlier, sales were down 20.2 percent.

 

NOTED

The North American Hardware and Paint Association will host retailers and other partners next year to the NHPA Independents Conference. It will be held in Dallas on Aug. 2 and 3, 2023. The theme of the event is “Putting Technology to Work for You” and will feature breakout educational sessions, industry-leading speakers, and retailer panel discussions.

OVERHEARD…

“With a more dependable supply chain and a more moderate level of inflation, we are hoping to return to a somewhat more predictable and dependable business environment.”
—Boyden Moore, president and CEO of Orgill, on the Memphis-based wholesaler’s anticipation of a return to lower levels of inflation by 2023.

 

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Privacy Policy | HARDLINES.ca

HARDLINES is published weekly (except monthly in December and August) by

HARDLINES Inc.

© 2022 by HARDLINES Inc.

HARDLINES™ the electronic newsletter www.HARDLINES.ca

Phone: 416.489.3396; Fax: 647.259.8764

Michael McLarney — President— mike@hardlines.ca

Steve Payne — Acting Editor— steve@hardlines.ca

Geoff McLarney — Associate Editor— geoff@hardlines.ca

David Chestnut — VP & Publisher— david@hardlines.ca

Michelle Porter— Marketing & Events Manager— michelle@hardlines.ca

Accounting — accounting@hardlines.ca

The HARDLINES “Fair Play” Policy: Reproduction in whole or in part is very uncool and strictly forbidden and really and truly against the law. So please, play fair! Call for information on multiple subscriptions or a site license for your company. We do want as many people as possible to read HARDLINES each week — but let us handle your internal routing from this end!

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August 1, 2022

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CONNECTING THE HOME IMPROVEMENT INDUSTRY
August 1, 2022 | Volume xxviii, #1
 

SUMMER PUBLISHING SCHEDULE:

Dear Faithful Subscriber, Hardlines is published monthly (sort of) in August. Our next issue will come out Aug. 29. In the meantime, the Team at the Hardlines World Headquarters continues to dig for the latest news for you while preparing for the Hardlines Conference in October. Enjoy the rest of your summer!

—Geoffrey, Steve, Michelle, Dave, and Michael

IN THIS ISSUE:

  • Four retailers dominate industry’s sales, says newest Hardlines Retail Report
  • Federated Co-op supports Prairie dealers with new distribution centre
  • Pros targeted as Home Hardware’s private brands get a refresh, new focus
  • As Shopify slashes staff, retailers must brace for impacts of a recession

PLUS: Lowe’s launches Product Pitch Event, new president at GMS Canada, Home Depot reduces carbon emissions, Castle adds business development manager, Tractor Supply’s Q2 sales rise, Ace show in Toronto, RDTS team wins accolade, 3M’s Q2 profits, West Fraser’s second-quarter sales, U.S. new home sales, and more!

Hardlines

Four retailers dominate industry’s sales, says newest Hardlines Retail Report
 

While the home improvement industry is characterized by a strong presence of a variety of banners nationally, approximately two-thirds of the sales generated in the sector come from the top four retailers. And together, their sales grew last year by almost 11 percent, says this year’s Retail Report from Hardlines.

The Home Depot Canada remains the leader in this country. It’s followed by Home Hardware Stores Ltd., which moved into the number two spot in 2021. Next is Lowe’s Canada, whose business model, with its variety of banners, is different from that of its U.S. parent.

While sales from all business units makes Canadian Tire Corp. one of the largest retailers in Canada, its core hardware and home improvement sales, through its Canadian Tire Retail stores, are strong enough to keep this hardlines mass merchant firmly in fourth position.

The latest Hardlines Retail Report analyzes the growth of the industry and establishes the size of the retail home improvement industry by sales, store numbers, and province. It also examines the industry’s top 20 retail players, with a breakdown of the structure and relationship among the country’s LBM buying groups.

Filled with proprietary data about the industry that is not available anywhere else, this massive report is available in handy PowerPoint format, with 180-plus slides and more pictures and graphs than we can count!

(The 2022 Hardlines Retail Report is available now. To order you own copy of this exclusive report, click here.)


Federated Co-op supports Prairie dealers with new distribution centre

 

Federated Co-operatives Ltd. serves more than 90 hardware and building supply stores under its Home and Building Solutions division (HABS). And the Saskatoon-based co-op continues to beef up its support for this sector.

The division’s wholesale sales in 2021 reached $451-million, up a healthy 24 percent from 2020, owing partially to the increased appetite for home improvement and renovation-related expenditures during COVID. FCL’s total sales at retail reached an estimated $644-million in 2021. (Source: The 2022 Hardlines Retail Report. More shameless self-promotion!—your ever-helpful Editor.)

FCL has been investing in infrastructure to support its home improvement dealers. For example, the Home Centre stores have been undergoing a gradual and ongoing revamp, which includes expanding the back end with more drive-through options, a nod to their growing contractor customer base.

To further support growth of the HABS business, FCL has erected a new LBM distribution hub near Regina. It has been operational since the end of January.

The new facility lets FCL ship to more than 60 local Co-op Home Centres in Manitoba and most of Saskatchewan. The hub stocks and supplies dimensional and treated lumber, rough lumber, OSB and plywood, studs, rebar, drywall, rigid insulation, shingles, and hardscaping products.


Pros targeted as Home Hardware’s private brands get a refresh, new focus

 

Major retailers are redoubling their efforts to grow their proprietary brands and Home Hardware Stores Ltd. is no exception.

But Home’s efforts have included a special focus on its contractor customer base. Home Hardware Pro, which was rolled out in 2020, includes new products, features, and new website pages for pros. The retailer has been tying the brand in with its pro road shows that were rolled out to 10 individual stores in Ontario this year. Home Hardware intends to return to pre-COVID levels of activity with its contractor base in future, with grouped trade shows that include three or four stores in an area. But expect these single-store focused events to continue as well.

These contractor-focused initiatives are also backed by a new brand called Cat. It leverages the Caterpillar heavy equipment brand name with a line of corded and cordless power tools and accessories. The products are made under licence by Chinese power tool maker Positec Tool Corp.

The introduction of the Cat brand for pros gives Home Hardware a branding position against competitors with its own signature labels—similar to The Home Depot’s flagship Ridgid power tool line and the Flex line at Lowe’s Canada.

The Cat line joins Home Hardware’s venerable Benchmark brand, which was relaunched at the beginning of 2022. That relaunch added more muscle to both the brand name and the power tools it represents.

Other brand updates have included Home Hardware’s private-label batteries. That line’s Reactor brand has been replaced by “Omni.” Even Home’s well-known paint line, which is owned and manufactured by Home Hardware, got tweaked over the past year. It dropped the hyphen in Beauti-Tone to a more simplified BeautiTone.

BeautiTone has been more aggressive in its partnerships and cross-promotions in recent years. Its latest alliance is with Mattel, the toymaker and owner of the Barbie doll brand. To celebrate the 60th anniversary of the Barbie Dreamhouse, BeautiTone has released a collection of Barbie-inspired paint colours.


As Shopify slashes staff, retailers must brace for impacts of a recession
 

The CEO of Canadian online shopping platform Shopify sent a memo to staff last week saying that one in 10 of them would be done working there by day’s end.

It may be a message that all retailers should pay attention to.

Tobi Lutke issued the note with a heartfelt apology that his belief that post-COVID e-commerce rates would continue to soar did not materialize. “It’s now clear that bet didn’t pay off,” he admits in the memo. “What we see now is the mix reverting to roughly where pre-COVID data would have suggested it should be at this point.”

Other retailers that have been investing big in online sales can take note. The tremendous growth of the channel under two years of COVID has eased as shoppers are returning to in-store visits.

For example, in 2021 online sales for Home Depot increased by almost 20 percent after jumping 86 percent in 2020. Canadian Tire saw 2021 e-commerce sales rise by almost 30 percent over the previous year. And in its first quarter of 2022, the trend continued. Online sales penetration now accounts for almost 10 percent of the retailer’s overall sales.

Other retail sectors enjoyed a boost in their online sales as well. Indigo, the Canadian big box bookseller, which struggled through the first half of COVID, saw its year-end results for the period ended April 2 supercharged by the increase in online sales. Revenue growth was driven by the success of Indigo’s e-commerce business, which nearly doubled compared with fiscal 2020 sales levels.

With a high share of market in e-commerce and lacking a bricks-and-mortar presence, Shopify found itself vulnerable to this latest correction. “Ultimately, placing this bet was my call to make and I got this wrong. Now, we have to adjust. As a consequence, we have to say goodbye to some of you today and I’m deeply sorry for that.”

The company is offering outplacement services to its terminated employees, including career coaching, interviewing support, and resumé writing.

People on the Move

Paul Green has been named president of GMS Canada. He has been president of Watson Building Supplies, a GMS company, since January. He replaces Travis Hendren, who will move back to the U.S. in a new role as COO of GMS, effective Aug. 1. Hendren joined GMS in 2014 as VP, corporate development, and has been president of GMS Canada since 2019.

Federated Co-operatives Ltd. has promoted Trish Meyers to the position of associate VP, ag and home.  In her new role, Meyers will provide leadership for FCL’s Ag Solutions and Home and Building Solutions (HABS). She joined FCL in 2015 as knowledge and innovation manager, overseeing the training of Co-op agronomists across western Canada. She became director of crop supplies in 2018 and director of ag solutions in 2020.</p

Lillian Diaz is joining Castle Building Centres Group as business development manager serving central and southwestern Ontario. She was most recently at AFA Forest Products as territory sales manager for south central Ontario. In addition to her decades of experience in the LBM sector, Diaz spent several years as a golf pro and a member of the Canadian PGA.</p

The B.C. Summer Games were held this past weekend in Prince George. The games were run by B.C. Games, a provincial crown corporation chaired since 2017 by a veteran from our industry: Jamey Paterson. Paterson, who founded his building supply and hardware sales agency Paterson Products Ltd. in 1979, sat on the B.C. BSIA’s board of directors for several years, including a term as chair.</p

DID YOU KNOW…?

… that you can now buy tickets for the next Hardlines Conference? That’s right, registration is now available online for the 26th annual Conference, being held Oct. 18 and 19 at the Queen’s Landing Hotel in Niagara-on-the-Lake, Ont. Sign up now as tickets are limited for this year’s event.

RETAILER NEWS

Lowe’s Cos. has introduced a new opportunity for vendors. Called Into the Blue: Lowe’s Product Pitch Event, it will give entrepreneurs and businesses of all sizes the chance to get face-to-face with Lowe’s buyers. Vendors can apply for a chance to participate in this first-ever live event, during which Lowe’s plans to invest $5-million in purchase orders to new suppliers. Until Aug. 14, interested businesses with ready-for-market products can apply at Lowes.com/Suppliers. Those selected will get to pitch directly to Lowe’s executives on Nov. 2 and 3 at the new Lowe’s Tech Hub in Charlotte, N.C.

The Home Depot in Atlanta managed to reduce its carbon emissions by about 172,000 metric tons in 2021, equivalent to taking more than 37,000 cars off the road for a year. The company also reduced its electricity consumption by around 11 percent year-over-year in U.S. stores, even as it opened five new stores, cutting U.S. store electricity usage by 50 percent since 2010. These are among the highlights of its 2022 ESG Report, which provides updates on the company’s progress around environmental, social and governance (ESG) pillars.

Pollock’s Hardware Co-op in Winnipeg’s North End celebrated its 100th anniversary last month with a block party. Local craft brewery Torque Brewing produced a special Pollock’s Cream Ale for the occasion. When the store’s last family owners retired and couldn’t find a buyer, they closed up shop in 2007. Community members banded together to resurrect the business as a co-op.

Tractor Supply Co. saw its Q2 net sales rise 8.4 percent to $3.9-billion from $3.6-billion in the same quarter of 2021. Comp sales increased 5.5 percent, compared to an increase of 10.5 percent in the prior year’s second quarter. Net income increased 7.1 percent to $396.5-million from $370-million. Earnings of $3.53 per diluted share were up 10.7 percent from $3.19.

CORRECTION: Peavey Industries will host its next Ace dealer buying show at the Toronto Congress Centre, near Pearson International Airport, from Sept. 20 to 22. The distinctive combined show and market format will bring together independent Ace dealers and managers of corporately-owned Peavey Mart stores. (A Daily News brief last week misidentified the venue of the event. Hardlines regrets the error.)

SUPPLIER NEWS

Yoobic has announced the winners of its Frontline Excellence Awards, selected from among more than 300 companies worldwide who use its platform. Yoobic is described as an all-in-one app helping connect “deskless” employees in fields like retail, construction, manufacturing, and warehousing for communication, task management, and training. Among this year’s winners are two members of the RDTS team. Simon Trottier-Lacasse was honoured as a Game Changer of the Year, while Isabelle Gaudet was named a Frontline Hero of the Year. Yoobic cited Gaudet’s “successful use of retail audits to support RDTS clients.”

3M Co.’s Q2 profits came to $78-million, or $0.14 per share. Adjusted for one-time costs, the manufacturer earned $2.48 per share. Revenues for the quarter were $8.7-billion.

West Fraser Timber had second-quarter sales that reached $2.89-billion, compared to $3.11-billion in the first quarter of 2022. Second quarter earnings were $762 million, or $7.59 per diluted share, compared to $1.09-billion, or $10.25 per diluted share in the first quarter of 2022.

ECONOMIC INDICATORS

Sales of new homes in the U.S. fell by 8.1 percent in June to an annualized pace of 590,000 units. That was the lowest rate since April 2020. Year-over-year, sales fell by 17.4 percent. (U.S. Commerce Dept.)

U.S. sales of new single-family houses in June dropped to a seasonally adjusted annual rate of 590,000, 8.1 percent below the previous month. (U.S. Commerce Dept.)

OVERHEARD…

“For anybody to reach 100 years, it’s amazing, but for a retail location and the flux that retail’s had, it’s super amazing. How we do it is that we believe … in people before profits.”
—Rod Harder, treasurer of the board that operates Pollock’s Hardware Co-op. The retailer, in Winnipeg’s North End, celebrated its 100th anniversary last month. Harder was quoted by CBC News.

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