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A SPECIAL WISH FOR THE HOLIDAYS: This is our last issue of Hardlines Weekly Report for 2024. Thank you for your confidence in Hardlines throughout the year. We want to wish everyone happy holidays and a Merry Christmas. We will be back with our first edition of the New Year on Jan. 6.
— Shannon, Jillian, Sarah, Rebecca, Geoff, Steve, Michelle, David, and Michael
IN THIS ISSUE:
- U.S. tariff threat has home improvement industry on alert
- Ace dealers are switching to meet year-end deadline for the banner in Canada
- RONA is working with AI to put the right products in its online customers’ carts
- Is the contractor sector going to boom? Investors are watching closely
PLUS: RONA to convert Quebec big boxes, Cape Breton community getting a Home Hardware, GMS reports Q2 results, Lee Valley sets up holiday pop-up stores, Dollarama’s Q3 earnings, Lawrie Group adds store in Nova Scotia, Home Depot to sponsor FIFA World Cup, Home Hardware Stores wraps up PRO Road Shows, Loblaw enters the U.S., Castle raises money for Ronald McDonald House, and more!
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U.S. tariff threat has home improvement industry on alert
President-elect Donald Trump’s threatened 25 percent tariff on Canadian and Mexican goods entering the U.S. is causing concern throughout the industry.
Economists warn that the measures could trigger a recession and drive up prices on both sides of the border.
“As an exporting nation, with over 75 percent of our exports destined for the U.S., new tariffs could hit the Canadian economy hard, impacting jobs, household incomes, and thereby reducing affordability for retail goods,” said Diane Brisebois, president and CEO of the Retail Council of Canada.
She added the tariffs could spark retaliatory measures, triggering a trade war between Canada and the U.S.—something that should be avoided “at almost any cost.”
This is a concern shared by Sam Moncada, CEO of the Canadian Home Products Trade Association (CHPTA). The threatened tariffs are triggering concern among manufacturers and brand owners. Moncada said the tariffs would be detrimental to both Canadian and American interests, leading to increased prices and potential retaliation.
“The organization is forming an advisory committee to communicate with Canadian ministers, particularly [federal finance] minister Freeland, to highlight the industry concerns,” he said. He added that the CHPTA is advising its members to avoid speculation at this time.
Moncada noted that 60 to 70 percent of the organization’s members would be impacted by the tariffs. “Trump could be using this as a negotiating strategy,” he said, adding that the impact of tariffs would require business adjustments from all his members.
For businesses, the fear of retaliatory Canadian tariffs in an industry that relies heavily on material imports from the U.S. is worrying.
“We’re concerned, though there’s no clarity on what it’s going to mean,” said Michelle Chouinard-Kenney, president and CEO of Aurora, Ont.-based Gibson Building Supplies, a dealer with eight outlets.
If this country responded by retaliating with tariffs on U.S. products entering Canada, she said, the fastener industry would take a hit, too. “A significant amount of our fasteners come from the U.S.”
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Ace dealers are switching to meet year-end deadline for the banner in Canada
With the year-end deadline looming for Ace dealers in Canada to exit their banner—or pay licence fees to keep it, without supply from Ace in the U.S—competing banners and wholesalers have been eager to try to sign the approximately 80 Ace dealers north of the border.
The year-end scramble comes following the announcement last summer by Peavey Industries that it would end its licence agreement with Ace Hardware Corp. in the U.S., effective Dec. 31.
Peavey had been managing the banner and supplying product to Ace-bannered stores in Canada since 2020. Those dealers had expected Ace International to continue supporting them in 2025 and beyond. But Ace stayed silent, waiting until the middle of October to send a letter to the dealers informing them that they would receive no supply after the end of this year.
The Ace dealers in Canada have obviously been looking for options. One of them is Orgill, the hardware wholesaler based in Collierville, Tenn., which has been making gains with some Ace dealers up here. (Read more on this in the latest edition of our sister publication, Hardlines Dealer News. Click here to subscribe at no charge!—Editor)
Hardlines has since learned that any Canadian dealers flying the Ace banner after the Dec. 31 deadline will be fined $5,000 each day the brand is used without licence. Ace Hardware Corp. in the U.S. would not confirm whether the fine would be charged in USD or Canadian dollars.
That latest indignity has further opened doors for other retail groups. RONA inc. recently announced it has welcomed a former Ace store in Lumby, B.C., to its network of affiliated dealers. Alex Day is co-owner of the business along with partner Wade Tearne. The store will be expanded to add 3,000 square feet to its interior and exterior retail space, allowing it to showcase RONA’s ECO line of green products and accommodate up to 750 new SKUS in key areas including building supplies, appliances, kitchen cabinets, flooring, and irrigation.
“Wade and Alex are familiar faces at RONA,” said Alain Ménard, SVP of RONA affiliated dealers, “as they used to operate their store–rather remarkably–under the Ace Canada banner, which used to be part of RONA’s banner portfolio.”
Last week, BMR Group revealed it has partnered with the Eidt family in Ontario, owners of three Ace Hardware locations in Mitchell, Exeter, and Arthur (shown here). The signing, effective Jan. 22, is expected to increase sales and logistics efforts for other BMR dealers in the region.
“As we leave Ace, we are thrilled to join the BMR family and see our family business grow with a major partner that shares the same human values and vision for growth in the Ontario market,” said store owners Doug Eidt and Barry Eidt. (Barry distinguished himself in 2023 as our Outstanding Retailer of the Year recipient of the Young Retailer of the Year Award. —your detail-oriented Editor).
“We are very proud to welcome the Eidt family and their business and expand our dealer network in Ontario,” added Simon Gouin, vice president of business development at BMR Group. “This will help us better meet the needs of our customers in this region and promote our growing brand.”
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RONA is working with AI to put the right products in its online customers’ carts
The effective implementation of AI to bolster sales and improve customer experience has been the biggest challenge for many retailers. Adam Powell, chief digital officer at RONA inc. (pictured) believes this relationship can be improved starting at the search function of the company’s website.
Recently the company implemented a new AI search feature which improves search functionality and provides more precise search results. RONA partnered with Constructor, a product search and discovery platform, which has worked with other larger retailers including Sephora, Petco, and Target Australia. By adopting this technology into its search functionality, RONA was able to integrate advanced AI capabilities and agility to adapt its product catalogue.
“Fifty percent of customers will abandon a site if they deem the search results unsatisfactory,” Powell said, adding that customers now expect AI will be used to provide them with the right product information. Results have to be more relevant and personalized to the customer’s needs. “As a result, the search functionality has to evolve to meet the demands of current customers,” he added.
The new RONA website moves away from traditional search and keyword functionality. The data collected helps make recommendations and learns from customer inputs to provide a more precise product result. Powell said the results are therefore more relevant and “not based on our opinion.” The technology learns from past results and puts the recommendations into the hands of the consumer, reflecting trends and changes in buying patterns.
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Is the contractor sector going to boom? Investors are watching closely
Investment money is pouring into pro businesses. Just look at the industry’s biggest retailer, Home Depot, which has made two massive bets on pros recently.
Since January 2020, the giant retailer has opened 17 Flatbed Distribution Centres (FDC) across North America. And the first Canadian FDC was fully operational, near Toronto Pearson Airport, this past summer. These are massive facilities. The Toronto one (shown here) measures 600,000 square feet. The purpose of the Home Depot FDC is to ship contractors’ jobsites directly. The Atlanta-based retailer has said it will build 40 FDCs in North America.
That’s just for starters.
The other huge bet that Home Depot has placed on pros takes the form of its acquisition of SRS Distribution, of McKinney, Tex., in a deal announced earlier this year. The purchase price was US$18.25 billion—the largest acquisition, by far, in Home Depot’s history. SRS is the fastest-growing building products wholesaler in the U.S., with 2023 sales of US$9.6 billion from 750 locations across 45 U.S. states.
The contractor business is also attracting the attention of private equity (PE) investors. The lead story in The Wall Street Journal on Oct. 14 was titled “Private Equity Pours Millions Into HVAC, Plumbing Trades.”
“You don’t need to go to Silicon Valley to have a successful career and opportunities,” said Brian Rassel, a partner at Detroit-based Huron Capital. The WSJ article was filled with tales of contracting firms being bought out by PE firms throughout North America.
Then, on Oct. 17, PPG sold its architectural coatings business in Canada and the U.S. to a PE firm, American Industrial Partners, headquartered in New York City, for US$550 million. That division of PPG had revenues of US$2 billion in 2023, just over 10 percent of PPG’s total worldwide sales.
(Hardlines has responded to these significant marketplace changes with the launch of PRO Dealer magazine last fall. This new magazine has a circulation approaching 7,000. It’s free to pro yards and any dealer selling to contractors. It’s chock-full of information about the world of pro sales. To sign up today, simply click here!)
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PEOPLE ON THE MOVE

Right here at Hardlines, we are very proud to announce a host of new appointments and promotions to support the company’s recent growth. Michelle Porter has been promoted to the role of Senior Manager of Marketing and Events. Porter started with Hardlines in 2017 as our office manager. She then moved to marketing and events manager in 2020, until her latest promotion to the senior role. She reports to Michael McLarney, President.
Jillian MacLeod has been promoted from an administration role to the position of Client Services Manager. She is in charge of classified ads and subscriptions to our family of information products, as well as production of our Hardlines Podcasts. MacLeod reports to Michelle Porter.
Shannon MacLeod has joined Hardlines in a newly created role of Account Manager. She is providing counsel to clients on advertising sales and sponsorships. She reports directly to David Chestnut, Vice-President and Publisher at Hardlines Inc.
A number of changes have occurred within the Hardlines editorial team, as well. Steve Payne has been promoted to Editor-in-Chief. He will also edit Hardlines’ new Pro Dealer magazine. A seasoned business journalist and editor, he joined Hardlines Inc. as editor in 2022, after 25 years as editor and publisher of two trade magazines, Hardware Merchandising and Canadian Contractor. He reports to David Chestnut.
New to the Hardlines Team, Rebecca Dumais has joined as Editor. She comes to us from West of the City and Niagara Life magazines, lifestyle publications under the Metroland umbrella. She will oversee our print publication, Hardlines Home Improvement Quarterly, as well as our monthly online newsletters, Hardlines Dealer News and Hardlines HR Advisor. She reports to Steve Payne.
Sarah McGoldrick has joined in the newly created role of Digital Editor. She has a strong background as a journalist and editor, and will manage our digital presence and social media accounts. Sarah is also a retailer in her own right as proprietor of The Clifford Country Store, providing a bricks-and-mortar venue to showcase the wares of local artisans; and she is the founder of the Life Outdoors Show in Clifford, Ont. She reports to Steve Payne.
Finally, Geoff McLarney, our Quebec editor, has been named Features Editor in addition to his existing duties. McLarney literally grew up with the business, and formally joined the Hardlines team in 2011. His latest promotion reflects his expanded editorial role within our family of publications. Based in Montreal, he reports to Steve Payne.
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DID YOU KNOW…?
…that the latest instalment of our podcast series What’s In Store has gone live? In this episode, you’ll hear a selection of conversations held at the 28th Hardlines Conference. We talk to Young Retailer of the Year Phylip Savard-Tremblay, alias Phyl Liquide; AQMAT president and Well Made Here founder Richard Darveau, who discusses the importance of buying Canadian; and Jason Tasse, the insightful president of Lee Valley Tools. Sign up now to get updates about the latest free podcasts in your inbox!
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RETAILER NEWS
RONA inc. has announced it will convert 15 of its big box stores in the province of Quebec to the RONA+ banner by May 2025.
The Cape Breton community of Port Hawkesbury, N.S., is getting a Home Hardware Building Centre, SaltWire reports. The MacDonald family, dealer-owners of HHBC locations in Port Hood and Whycocomagh, is opening a third next spring. Port Hawkesbury has been without a Home Hardware since the closure of a previous store in 2014.
Gypsum Management & Supply has announced financial results for the second quarter of its fiscal 2025. Net sales rose by 3.5 percent to US$1.5 billion, buoyed by recent acquisitions. Earnings fell by 33.9 percent to $53.5 million, from $81.0 million in the comparable period of 2024.
Lee Valley Tools set up four pop-up stores across Ontario for the holiday shopping season. The locations in St. Laurent Shopping Centre in Ottawa, Devonshire Mall in Windsor, and Toronto’s Centerpoint Mall and Scarborough Town Centre are “designed to bring a curated selection of our products closer to local communities,” offering a hybrid shopping experience with the most popular and distinctive Lee Valley Tool items. The pop-ups will operate until Dec. 26.
Home Hardware Stores Ltd. has concluded its 2024 PRO Road Shows, held in Ontario (Chatham and Barrie), Quebec (Drummondville), Nova Scotia (Dartmouth), and Alberta (Edmonton). The four-hour events combined brought together over 3,000 contractors. They included networking opportunities and challenges for pros in attendance.
Dollarama says its Q3 earnings came to $275.8 million, up from $261.1 million a year earlier. Sales rose by 5.7 percent to $1.56 billion, with comp sales up 3.3 percent. At the same time, the discount retailer announced it will acquire a property in the Calgary area that will serve as a new logistics hub for western Canada.
The Home Depot has teamed up with FIFA ahead of the 2026 World Cup as the soccer association’s official home improvement retail supporter in North America (Canada, Mexico, and the U.S.). The partnership will include on-site “Built by The Home Depot” experiences at FIFA stadiums.
Loblaw Cos. has made its first foray into the U.S. with the opening of a T&T Supermarkets store in Bellevue, Wash. T&T is the grocery giant’s Asian grocery chain. The 76,000-square-foot location is in a former Walmart in the Seattle area. Loblaw has 36 T&T stores in Canada.
Castle Building Centres Group raised $5,250 for Ronald McDonald House Charities Alberta at its Western Buying Expo back in June.
Influencers and media were invited to a breakfast meeting at the Etobicoke IKEA store in Toronto’s west end last month. There, company representatives, led by IKEA Canada CEO and chief sustainability officer Selwyn Crittendon, presented its annual Sustainability Report, which promotes the retailer’s values of togetherness, cost consciousness, caring for people, and leading by example.
The Lawrie Group recently added Mary Lake Home Hardware Building Centre to its umbrella of companies. The store is expected to open again in early January. Rob and Joanne Lawrie, owners of The Lawrie Group of Cos., are based in Annapolis Royal, N.S., and own seven other Home Hardware stores, all located across southwestern Nova Scotia.
Canadian Tire Corp. has signed on as a founding partner of the Northern Super League ahead of its inaugural season of women’s pro soccer in April 2025. The partnership includes the Home Field Advantage program, which will support players as they put down roots in new homes and communities across Canada.
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SUPPLIER NEWS
Orgill continues its development of its new Concept Centre. The state-of-the-art 50-acre campus is located adjacent to the company’s corporate offices in Collierville, Tenn. Sectioned into areas including retail services, offices, meeting spaces, Tech Team, and Cyber room (online security), meeting rooms, and line rooms to house vendor sets, the facility will be used to support businesses with forward-thinking ideas. (The latest update is posted on Orgill’s YouTube channel.)
B.C.-based Cloverdale Group, owner of Rodda Paint south of the border, has announced Rodda’s acquisition of Miller Paint. A deal was reached on Dec. 2 to integrate Miller and its employees into Rodda. The total price for the acquisition has not been made public. The merger will double Rodda’s and Miller’s combined footprint in the Pacific Northwest.
Decking and railing manufacturer Trex is teaming up with Alexandria Moulding to expand its Canadian distribution network. The companies say the partnership will bring Trex’s products to a wider audience of Canadian retailers, homeowners, and contractors.
Metrie, the Vancouver-based moulding and millwork producer, has acquired eden Inc., a pre-finished millwork producer based in Knox, Penn. Eden’s products include mouldings, pre-hung doors, and specialty items. Dan Hurrelbrink, eden’s vice-president and COO, will join Metrie’s manufacturing leadership team. This is Metrie’s seventh acquisition in five years, adding to the company’s integrated millwork portfolio and “offering a wider range of pre-finished moulding and door products that can meet the needs of current and future customers,” according to a release.
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ECONOMIC INDICATORS
Investment in U.S. construction rose by 0.4 percent in October. Residential construction spending spiked by 1.5 percent, including a 0.8 percent increase in the single-family sector. On a year-over-year basis, total investment was up 5.0 percent in October. (U.S. Commerce Dept.)
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NOTED
More than half of all Canadians find buying gifts a stressful blow to the pocketbook. According to the 2024 Holiday Survey released by Spring Financial, an online lending company in Canada, spending anxiety runs high among 56 percent of Canadians. Hardest hit are Gen Z (66 percent) and millennials (64 percent). They find the financial strain of buying gifts as the most stressful part of the holiday season. Meanwhile, 38 percent of Canadians are feeling more financial stress about buying gifts this year than last year, up from just 13 percent in 2023!
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OVERHEARD…
“Much of our Canadian-quarried production is in demand and also in short supply, I can’t see it affecting us unduly.”
—John H. Neil, a sales representative from North Country Slate, a roof tile manufacturer which quarries much of its slate in Quebec. Exhibiting in Toronto recently, Neil shared that his company was generally undecided about president-elect Donald Trump’s threat to put a 25 percent tariff on anything entering the U.S. from Canada after he takes office on Jan. 20.
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Carrier is the leading global provider of healthy, safe and sustainable building and cold chain solutions with a world-class, diverse workforce with business segments covering HVAC, refrigeration, and fire and security. We make modern life possible by delivering safer, smarter and more sustainable services that make a difference to people and our planet while revolutionizing industry trends. This is why we come to work every day. Join us and we can make a difference together.
Kidde is one of the world’s largest manufacturers of fire safety products. Each day, we work to expand upon our legacy of innovation, providing advanced solutions to protect people and property from fire and related hazards.
Today, Kidde products are found in homes and businesses around the globe. Our smoke and carbon monoxide detectors help prevent injuries and minimize damage by alerting people to dangers earlier. Our wide range of fire extinguishers equips people to stop the spread of fires before they cause catastrophes. Our escape ladders and other safety accessories bring peace of mind to homeowners. And our key security solutions provide convenience and safety in countless applications.
These provide just a high-level overview of our commitment to producing the technology that saves lives.
Kidde offers a complete line of all safety products as it relates to smoke alarms, carbon monoxide alarms, fire extinguishers, escape ladders and accessories. Buy online or find at your local retail store. The Key Account Manager will form part of the Kidde Retail Sales Team.
About this role
The Key Accounts Manager will deal with internal and external stakeholders. Internally there will be regular interaction with local sales and operations employees along with cross-functional teams both in Canada and the United States. The external focus will be on managing the top tier two regional retail accounts and our service agent/rep partners. Work with sales and marketing groups to provide action plans for achieving double-digit revenue growth, price integrity, margin enhancement, and well-coordinated project execution and growth within all other retail channels.
Office time will be spent between our Canadian Vaughan office and your remote home office setting. The Key Accounts Manager is required to travel by air and car occasionally both in the (US and Canada) 20% of the time. There could be potentially seasonal weekend work.
This is an opportunity for someone living in the GTA or within 1 one-hour drive thereof.
We value our people and offer an extensive benefits package, with financial rewards including health insurance, a retirement savings plan, and also lifestyle support with flexible working and parental leave. Plus, we’ll support your growth with paid-for external training programs and courses.
Key Responsibilities
- Direct sales responsibility for Kidde’s Key Accounts
- Liaison with the National Account Manager to support Customer Buying Groups and actively participate in negotiations
- Assist with National Accounts; implementations of store resets, road shows, or other line review deliverables
- Act as the generate support for sales promotion, evaluate promotional opportunities, and make recommendations for high potential programs and Planogram (POG) changes within the retail other channel
- Gather data from the market and communicate recommended adjustments to Kidde’s assortment
- Actively participate in strategic planning, process improvement, and problem resolution across cross-functional units
- Coordinate efforts and conduct quarterly business reviews with regional rep partners
- Maximize sales potential by coordinating efforts to educate store employees, maintain point-of-purchase displays, conduct seasonal events, and perform service activities
- Provide creative direction into Instore signage (POP) design for the development and production of innovative POP materials
- Collaborate monthly or as required with internal US account stakeholders
- Build strong relationships within our brand and marketing team structure
- Identify and captain Kidde’s efforts within adjacent customer brand and product knowledge programs
- Research and provide opportunities to expand product-specific marketing and promotional programs for regional implementation
- Coordinate cross-functionally with the Kidde team to ensure successful and effective events, branding campaigns, product launches, and signage
- Maintain monthly comparative shops and .ca site reviews for pricing adjustments and content validation
- Monthly forecasting and annual operating plan collaboration
Basic Qualifications
- High School Diploma / GED
- 5+ years of Key Account experience in a retail environment
- Possess and maintain a valid and current Driver’s License and be insurable by the company’s insurance carrier
- 20% travel by air and car in the US and Canada with seasonal weekend work
- Occasionally required to lift items up to 50lbs
Preferred Qualifications
- Associate’s or Bachelor’s degree in business administration
- Communicate in English both verbally and through written material with upper management, customers, agencies, sales representatives, exhibit companies, trade show convention companies, and colleagues
- French verbally and written
- Advanced Microsoft Office Suite, Outlook, and Power Bi
- Analytical skills; work autonomously and in a pressured sales environment; maintain effectiveness during a time of change.
- Team player; self-motivator with a positive attitude
APPLY HERE
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Looking to post a classified ad? Email Jillian for a free quote. |
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HARDLINES™ the electronic newsletter www.HARDLINES.ca
Phone: 416.489.3396
Steve Payne — Editor-in-Chief— steve@hardlines.ca
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David Chestnut — Vice-President & Publisher — david@hardlines.ca
Shannon MacLeod — Account Manager — shannon@hardlines.ca
Michelle Porter — Sr. Marketing & Events Manager — michelle@hardlines.ca
Jillian MacLeod — Client Services Manager — jillian@hardlines.ca
Accounting — accounting@hardlines.ca
Michael McLarney — Founder & President — mike@hardlines.ca
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