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IN THIS ISSUE:
- With the U.S. threatening tariffs, what could happen next is anybody’s guess
- After new financing, Peavey makes cuts that include closing 22 stores this spring
- Amazon to close down all facilities in Quebec, says it’s not due to unionization
- Lowe’s reveals keys to its strategy to drive growth, including focus on pro services
PLUS: RONA holds trade show and meeting, new owner at Windsor, Ont. yard, CFO retires at Canadian Tire, Richelieu posts quarterly increase, Walmart Canada names new president, building construction down again, Sexton Group makes deal for JRTech’s electronic shelf labels, Mitch Wile is back, and more!
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With the U.S. threatening tariffs, what could happen next is anybody’s guess
The inauguration of Donald Trump as president of the United States held the attention of the entire world last week. His actions, including many that he planned to implement on day one of his term, could have major impacts on his country’s trading partners, with Canada at the top of the list.
A key concern is the imposition of U.S. tariffs on goods from this country. Trump made no explicit mention of tariffs on Canadian goods coming into the U.S. during his inaugural address on Jan. 20. But that evening at the White House, he said that he “thinks” he will impose a 25 percent tariff on Canadian and Mexican imports on Feb. 1.
The Canadian federal government has responded that it would issue “dollar for dollar” retaliatory tariffs on U.S. products coming into Canada. The threat of a trade war looms.
The main aspect of the Trump threat is the overall uncertainty. Trump’s vagueness about next steps has Canadians speculating as they wait and wonder about what’s coming. In the retail home improvement industry, everyone from manufacturers to independent dealers has expressed concern about what those tariffs could mean.
Sam Moncada, CEO of the Canadian Home Products Trade Association (CHPTA), says the threat of tariffs has been prioritized by his vendor members.“It’s pretty high stakes for everyone.”
Nor does Moncada believe this country needs to be punished, as Trump has expressed, for creating a trade deficit for the U.S.
“Canada’s trade surplus with the United States is not due to the benevolence of a Big Brother to the south. It is simple economics. Canada’s oil is cheaper to buy and ship to American refineries. All other trade with the United States is balanced and an economic benefit to both parties.”
Ken Jenkins, president and CEO of Castle Building Centres Group, has this reaction: “This was a massive wake-up call for Canada. You are in very large peril from a business perspective when you put too many eggs in one basket. When I see 70 to 77 percent of our exports head to one customer, this is a larger-picture conversation that more Canadian businesses, and we as a nation, need to address long term.”
Adds Moncada: “Canada’s trade problem is with the rest of the world. Canada would be best served to join with the United States to better balance trade with China, Europe, and Asia-Pacific than squabbling about our current cost-effective and mutually beneficial trade agreement.”
While U.S. tariffs on Canadian goods remain a question mark, tariffs against China, put in place in January 2018 by Trump, ignited an ongoing trade war.
The tariffs vary by product, but the Biden administration kept them in place. Trump has now threatened to raise them significantly, up to a blanket tariff of 60 percent.
Retailers including Canadian Tire Corp. are reducing their dependence on Chinese manufacturing amid uncertainty around the country’s trade relationship with the U.S. Greg Hicks, CTC’s president and CEO, said on an earnings call that Canadian Tire has shifted much of its sourcing outside of China in the past year.
“As it relates to any type of trade escalation between the U.S. and China and how that impacts us just from that standpoint alone, we’re in a less risky position than we would have been this time last year,” Hicks said.
As a buying group president with lots of negotiating experience, Jenkins says he’s unimpressed with the job that Canadian politicians have done in negotiating with Trump.
He believes the posturing in the media is counter-productive. They should not have responded at all, but rather kept their strategies close to their chests.
“Without leadership at the top of the political environment here in Canada federally right now, I think it’s been left to a bunch of premiers that, quite frankly, have their own special interests at play. And they are looking to obviously protect the best interests of their provinces,” Jenkins continues. “So, I think we’ve gone about this the wrong way. [We should] keep our responses to a potential tariff very quiet and very low-key. I think that would have been the prudent way to approach this.”
Moncada stresses that the two countries would be better off working together to deal effectively with the rest of the world. “Collaboration between Canada and the United States would help in negotiating better trade terms and addressing unfair trade practices.
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After new financing, Peavey makes cuts that include closing 22 stores this spring
Peavey Industries has announced that it will close 21 Peavey Mart locations in Ontario and one in Nova Scotia. “This decision marks an initial step in the company’s broader efforts to address current challenges, strengthen its operations, and position itself for future sustainability,” the company said in a release. Red Deer, Alta.-based Peavey has 90 farm and hardware stores that are strong in secondary and rural markets.
Peavey had also been the licensee for the Ace brand in Canada and was managing product and service supply to Ace dealers until it terminated its licence at the end of 2024.
The announcement of the closures comes only weeks after Peavey announced it had arranged new financing, in collaboration with Gordon Brothers, a company that has a track record of working with companies, especially in retail, to guide streamlining and consolidation to help them get stronger financially (first reported in our Jan. 13 edition.—your archival Editor).
At that time, Peavey hinted at store closures to come, and this latest news confirms that 21 Peavey Mart locations in Ontario are scheduled to close by the end of April.
The Ontario stores that will close are in: Arnprior, Bowmanville, Brockville, Chatham, Collingwood, Cornwall, Goderich, Grimsby, Kingston, Kitchener, Lambeth, Mount Forest, New Liskeard, Sarnia, Smiths Falls, St. Catharines, St. Jacobs, St. Thomas, Sudbury, Uxbridge, and Woodstock. All those stores are former TSC stores, which were acquired by Peavey in a landmark deal that was completed in 2017 when Peavey bought the 50-store TSC chain. The closures are considered an important first step in the company’s recovery.
“While these closures are a necessary step, we remain committed to make every effort of returning to the value-driven, reliable service our customers have come to expect over the past six decades,” said Jest Sidloski, VP customer experience.
Additionally, a Peavey Mart in London, the Hyde Park location, and the store in Rockland, which is near Ottawa, are closing, which had been announced earlier by the company.
The Peavey Mart store in Bedford, N.S., is also slated to close. The greenfield location, Peavey’s first outlet in the Maritimes, opened in September 2022 as part of CEO Doug Anderson’s vision to grow the brand across Canada.
“The Canadian retail environment has faced significant disruption over recent years, and Peavey has not been immune to these challenges,” said Anderson. “We recognize that difficult decisions like these are necessary to create a more stable foundation for the long-term success of our business. While this is a step forward, it’s part of an ongoing process to adapt and rebuild in response to changing market dynamics.”
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Amazon to close down all facilities in Quebec, says it’s not due to unionization
Amazon, the largest e-retailer in the world, has decided to terminate its fulfilment by its own forces and delivery operations in Quebec, closing all seven of its warehouses—and some other facilities—in the province over the next two months. It says it will go back to third-party deliveries.
The news, first reported last week by CTV News, will cost 1,700 full-time employees and 250 part-time workers their jobs. This includes Amazon’s delivery drivers. The unionization of 200 employees at its facility in Laval, last spring, was not a factor in the decision, Barbara Agrait, a spokesperson for Amazon, told CTV.
However, that statement has been met with scepticism, including from the union itself. “We know the anti-union position at Amazon,” said Caroline Senneville in an interview on CTV News. She’s the president of CSN, the union that represents the Quebec Amazon workers. “This is not a surprise. What is surprising is that they’re laying off or they’re closing all their activities in Quebec and contracting them out.”
Senneville said that while unionization has happened in only one Amazon facility in the province, union movements were already in place at other facilities. Amazon first moved into Quebec with a centre in Lachine in 2020. Efforts to unionize at that location (as well as at a warehouse in Hamilton, Ont.) did not come to fruition.
Quebec has strong labour laws in favour of workers, and the latest battle is reminiscent of another retail closing over a decade ago.
In 2024, Walmart Canada closed its store in Jonquière, Que., which was the first Walmart store in North America to become unionized. However, the Supreme Court of Canada found that the company violated Quebec’s labour code when it shuttered the outlet. Walmart Canada was forced to pay compensation to the workers as a result.
Senneville added that Amazon workers in Quebec earn at least $8 per hour less than comparable workers, while the fast pace of the work inside the warehouses have made health and safety measures a concern, and “injuries are skyrocketing,” she noted.
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Lowe’s reveals keys to its strategy to drive growth, including focus on pro services
Lowe’s Cos. shared details of its growth strategy for 2025 last week with investors. The retailer’s “Total Home Strategy” includes investment in its services for contractors “to position the company for long-term growth.”
That includes enhancing many of its services for its contractor customers, which now account for almost one-third of Lowe’s overall sales.
Lowe’s 2025 Total Home Strategy actually spans four other growth initiatives, in addition to building sales with contractors: to accelerate online sales, expand home services,
create a loyalty ecosystem, and increase space productivity.
“As we look ahead to the expected recovery in home improvement, we are making investments to position the company for long-term growth,” said Marvin Ellison, Lowe’s chairman, president and CEO. “By leveraging leading technology solutions, we’re creating a best-in-class omnichannel shopping experience for all generations of homeowners.” He added that the company will be “building on our momentum with pros now that we’ve reached 30 percent pro penetration.”
In early 2025, the company is relaunching its pro loyalty program as MyLowe’s Pro Rewards, designed specifically for the small-to-medium sized pro. The new program will be more intuitive to use, claims the company, making it easier and faster for pros to earn and redeem rewards. Additionally, pro customers who shop with their MyLowe’s Pro Rewards credit card will save 5.0 percent on eligible purchases.
The company is bringing its DIY and pro loyalty programs under one platform. Whether selling to a pro customer or a homeowner, Lowe’s wants to make that customer experience as easy as possible.
Lowe’s is also looking at ways to increase its distribution channels to get product into contractors’ hands faster. Now, the company has revealed, it’s working with its suppliers to process large orders for pros and builders. Lowe’s sales associates will have instant access to an expanded digital catalogue that tracks inventory availability, pricing, and supplier services, such as jobsite and rooftop delivery.
With this expedited quoting process, the company expects to improve its close rate on larger orders, capturing more of the planned pro spend while relying on large suppliers to execute job site delivery.
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PEOPLE ON THE MOVE
Canadian Tire Corp. has announced the retirement of EVP and CFO Gregory Craig after more than 30 years with the company. Darren Myers takes over the role, effective April 1. Myers previously served as CFO of Celestica, then Loblaw Cos. Ltd. and Algonquin Power & Utilities Corp.
Venessa Yates has been named the new president and CEO at Walmart Canada, with her appointment taking effect “in the coming weeks.” Yates has been with Walmart since 2016, most recently as SVP and GM of its Walmart+ loyalty program. Also, Steve Schrobilgen is joining as Walmart’s new COO for end to end (Editor’s Note: yes, that is his unusual title!), overseeing operations, supply chain, real estate, and format.
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DID YOU KNOW…?
..that we’ve marked down the annual Hardlines Retail Report for 2024? The Retail Report is our annual deep dive into the size of the retail market for hardware and home improvement sales in Canada. In this edition, we break down the industry’s sales by province, banner, and store type, and explore topics ranging from online sales and big box strategies for growth to the importance of private labels. Save even more with a Hardlines Premium Membership, or by purchasing the Retail Report in a bundle with our 2024 Market Share Report. Click here for more information and to place your order! |
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RETAILER NEWS
Sexton Group is now working with JRTech Solutions to provide the buying group’s dealer-members with JRTech’s electronic shelf label (ESL) technology. In addition, Sexton Group members will have access to AI-driven inventory management, geopositioning, and a click-and-collect application to facilitate BOPIS orders.
RONA inc. held its Vendor Forum and Store Manager Meeting last week. The former brought together more than 300 people representing nearly 180 vendors and the latter gathered 330 RONA dealers. In preparation for the spring selling season, managers got to meet with some 70 vendors at the RONA Product Experience trade show. At the Store Manager Meeting, they also learned about RONA’s priorities and strategies for the coming year and engaged with members of RONA’s executive leadership and merchandising teams.
Target Building Materials, a Windsor, Ont.-based member of AD Building Supplies – Canada, has announced it’s under new ownership since Jan. 15, when Max De Angelis acquired the business. Established in 1967 by Moe Drouillard, Target was a founding member of TORBSA, which was acquired by AD in 2022 in a merger that Moe’s son Greg helped to facilitate. De Angelis is president of construction firm Fortis Group.
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SUPPLIER NEWS
After a distinguished career in the building supply industry, Mitch Wile has retired from the retail side to apply his skills and experience to training. Most recently he was president of Calgary’s The Cedar Shop, which won an Outstanding Retailer Award in 2023. But now, Wile has launched BRT (Business Round Table Leadership Inc.), a dynamic training initiative aimed at driving growth and excellence in the building materials sector. He has piloted the program over the past three years in the Calgary market and is poised to expand it across Canada in 2025. (Contact Mitch Wile directly to learn more! —Editor)
Richelieu Hardware posted Q4 sales of $476.2 million, an increase of 5.0 percent. Net earnings of $25.4 million were down by 13.7 percent from a year earlier. For the fiscal year, sales rose by 2.5 percent to $1.8 billion. Net earnings fell to $89.5 million from $113.8 million in 2023.
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ECONOMIC INDICATORS
Investment in building construction edged down by 0.5 percent or $96.6 million to $21.4 billion in November. This follows a 1.1 percent decrease in October. Year over year, spending grew 2.7 percent in November. Activity in the residential sector declined by 1.1 percent, but investment in the construction of single-family dwellings was up 2.9 percent to $7.3 billion. (StatCan)
Retail sales logged negligible change in November. Sales were down in six out of nine subsectors, led by a 1.6 percent drop in food and beverage sales. Sales in LBM and garden categories fell 2.1 percent. (StatCan)
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NOTED
Nearly a third of Canadian small businesses expect their capital investments to decrease over the next two years, according to a new report from the Canadian Federation of Independent Business (CFIB). In addition, only two in five are making investments to improve their productivity. Sixty-nine percent of businesses said equipment costs are deterring them from investing in capital. In comparison, 56 percent reported they have reduced capital investment due to the high cost of doing business.
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OVERHEARD…
“[There’s been] a complete lack of leadership on this issue in our responses. My point being that there should have been no response.”
—Ken Jenkins, president and CEO of Castle Building Centres Group, in conversation with Hardlines about the potential for tariffs from the U.S. He believes that politicians who are “negotiating in the media the discussion about potential ramifications” are not employing effective strategies.
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Castle Building Centres Group Ltd
Business Development Manager – Northern & Eastern Ontario
Castle Building Centres Group is an industry leader among Buying Groups in the Lumber, Building Materials & Hardware segment in Canada. Castle Building Centres Group has been committed to the success of the Independent for more than 60 years strong. Our Castle dealers and our Castle Head Office team are dedicated to helping people turn their projects into reality while making a positive impact in our communities. Our Castle members are fiercely independent and cater to everyone from DIY enthusiasts to professional contractors.
Ready to Shape the Future?
We are seeking a highly motivated individual with strong relationship, communication and sales skills that can manage and develop our future growth in the Ontario Market. This position requires an individual who is familiar with the Lumber and Building Supply industry, willing to travel extensively and accustomed to working remote from head office.
The individual welcomes the opportunity to work with a dynamic group of independent LBM dealers while planning and executing our future growth initiatives. Providing continual coaching and communication to our Ontario Members while understanding their needs is fundamental to success. The ideal candidate is highly self-motivated with strong computer, administrative and interpersonal skills.
If you’re looking for a place where your skills can shine and your ideas matter, Castle is the perfect fit. Join us and contribute to a thriving organization that values your opinions and offers a vibrant and collaborative work environment.
The Role You’ll Play
As a Business Development Manager, your mission is to enhance Castle’s market presence and help to drive the financial success of our members. You will forge lasting relationships with dealers, identify growth opportunities, and negotiate deals—all while staying informed about market trends and dealer dynamics.
Your Key Responsibilities:
Reporting to the Director of Business Development, with responsibility for all relationships with members of the Northern & Eastern Ontario Region. This entails recruitment and retention of members, coaching for growth, coordinating purchasing initiatives, assisting in credit assessment/monitoring of members and assisting in the marketing of Castle.
The key strategy for this position is growth. There are three tactics for growth:
Retain, coach and promote new business from our existing member base
Recruitment of new member opportunities
Develop and manage regional supplier relationships
What You Bring to the Table:
Minimum of 5 years of experience in Business Development, preferably within the hardware or LBM sectors
Strong communication skills in English, both written and verbal
French is an asset but not required
Proven ability in prospecting, negotiation, and closing deals
Financial acumen and analytical skills
Exceptional multitasking capabilities and ability to meet deadlines
Willingness to travel extensively within the region, including overnight stays
When you become part of the Castle family, you’ll enjoy a host of benefits, including:
A welcoming and inclusive workplace
Commitment to work-life balance
Comprehensive benefits package and annual performance reviews
Community engagement and teamwork-focused culture
Full training and onboarding program
At Castle, we celebrate diversity and are committed to fostering an inclusive environment. Castle Building Centres Group offers a comprehensive compensation package including full benefits. All submissions will be treated with complete confidentiality. Please forward by email your resume in confidence to:
E-mail: jobs@castle.ca
Castle Building Centres Group Ltd.
100 Milverton Drive, Suite 400
Mississauga, Ontario
L5R 4H1

BUSINESS DEVELOPMENT MANAGER
Territory: Ontario West (west of the 400)
Reporting to the Vice-President of Business Development, the Business Development Manager is a high-energy, results-oriented professional responsible for actively hunting and capturing new business opportunities. This role is focused on driving BMR Group’s expansion by identifying, targeting, and onboarding new dealers in assigned territories and market segments.
The key responsibilities are:
- Proactively identify opportunities: Eagerly seek and evaluate new business prospects by researching, cold-calling, networking, and leveraging industry contacts to generate a robust pipeline of leads.
- Strategic deal closing: Pursue high-value targets and skillfully navigate negotiations to secure dealer agreements aligned with BMR Group’s growth objectives.
- Build strong relationships: Cultivate trusted partnerships with potential dealers and stakeholders, positioning BMR Group as their go-to business partner.
- Maximize visibility: Actively participate in industry events, trade shows, and networking opportunities to promote BMR Group and build a strong presence in the market.
- Seamless onboarding: Facilitate the integration of new dealers, providing them with the tools and support to hit the ground running and drive revenue from day one.
- Results accountability: Deliver comprehensive activity reports, analyze progress, and recommend strategies to overcome obstacles and exceed growth targets.
- Stay ahead of trends: Continuously monitor market dynamics, competitor movements, and emerging opportunities to refine strategies and maintain a competitive edge.
Requirements:
- A proven track record of hunting and closing new business, with a relentless drive to achieve and exceed targets.
- Bachelor’s degree in business administration or a related field.
- Extensive business development experience, ideally in hardware, lumber, building materials, and/or renovation industries.
- Note: any other combination of education and/or experience may be considered.
- Exceptional communication and negotiation skills, with a persuasive and entrepreneurial mindset.
- The ability to thrive in a fast-paced, competitive environment and juggle multiple opportunities simultaneously.
- In-depth market knowledge and a strategic approach to capturing new business.
- A valid driver’s license and personal vehicle for travel within the territory.
This person stands for:
- Bold and entrepreneurial mindset
- High resilience and ability to thrive under pressure
- Innovative problem-solving and adaptability
- Unmatched drive for results and achievement
- Strategic networking and relationship-building skills
- Effective decision-making and prioritization
Some good reasons to work for BMR:
- Competitive compensation.
- Benefits program (RRSP, Group Insurance, Health Virtual Care, Employee and Family Assistance Program).
- Friendly work environment that emphasizes collaboration and teamwork.
- Workplace promoting diversity and inclusion.
- Discounts at BMR stores.
- Opportunities for growth within the company.
- And much more!
We thank all applicants for their interest. Only those whose application will be selected for a selection interview will be contacted.
APPLY HERE
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