Archives

June 13, 2005

 


John Caulfield, Contributing Editor
vol. xi, #24, June 13, 2005

IN THIS ISSUE:
• Lowe’s in Canada: what are the challenges?
• CanWel unveils plans to sell Pro
• Home Depot Canada boss warns of tough competition
• Rona gets to keep Sherbrooke store
• Builders FirstSource confirms plans for IPO
• Lowe’s goes high-end with appliances
• Castle adds members
* * * * * *

“Not armies, not nations, have advanced the race; but here and there, in the course of ages, an individual has stood up and cast his shadow over the world.” Edwin Hubbell Chapin
(American clergyman and author, 1814-80)
THE LOWE-DOWN ON CANADA’S NEWEST
HOME IMPROVEMENT BIG BOX
TORONTO Just 11 years after Home Depot arrived in Canada, its chief competitor has announced it will follow suit, even though no store openings are planned until 2007. By then, Lowe’s Cos. expects to roll out up to 10 stores, starting with the Greater Toronto Area. It wants to fine-tune the Canadian model there before rolling out as many as 100 eventually. The man in charge is Doug Robinson, president of Lowe’s Canada, whose first experience in Canada was running Beaver Lumber Co. for its parent, Molson, before it was sold off to Home Hardware Stores in 1999.Robinson has reportedly been working quietly for Lowe’s for the past several months, developing an international expansion strategy that will start with the Canadian invasion. Canada is ready for Lowe’s, he says, adding that 400,000 transactions were identified last year by Canadians in Lowe’s stores in the U.S.

The competitive advantage it intends to bring – and which has worked effectively for it in the U.S. – is its bright, clean stores that appeal to female shoppers and give it an edge in its battle against Home Depot. Nevertheless, Lowe’s faces some distinct challenges here. First, Home Depot has got a big head start, with a presence in all 10 provinces through more than 120 big boxes. Rona inc. has 65 big boxes of its own, along with almost 500 traditional hardware stores and building centres. Rona’s multiple store formats and varied ownership model – including many dealer-owned big boxes – gives Rona a unique edge.

Another strong retail brand is Home Hardware, which represents more than 1,000 stores Canada-wide. And while not a direct competitor, the presence of Canadian Tire, whose retail division represents 465 stores and total sales in 2004 of $6.5 billion, just makes the retail landscape all the more crowded.

Industry observers have also questioned Lowe’s ability to secure good retail sites, which need anywhere from 10-13 acres to accommodate more than 100,000 sq.ft. of big box plus the space for a garden centre and parking.

Yet Lowe’s is doing a lot of things right in the U.S., providing a tough competitor there for Home Depot. The company’s first-quarter sales reached US$9.91 billion, up 14% from the previous quarter, while Home Depot’s sales, at US$18.97 billion, were up only 8%. Lowe’s same-store sales during the quarter were 3.8%, vs. Home Depot’s at 2.1%. So expect those retail smarts to come to Canada, as well.

CANWEL INVITES OFFERS TO PURCHASE PRO BANNER
VANCOUVER CanWel Building Materials has revealed firm plans to deal with its Pro banner, which it inherited through the acquisition of Sodisco-Howden Group at the end of 2004. It’s looking for a buyer. When the Sodisco-Howden purchase was first announced, the fit seemed like a good one: a building materials distributor adding the weight and diversity of national hardlines distribution, plus additional LBM distribution in Quebec.But Sodisco-Howden also owns two retail banners – Pro and Ace – both of which compete with some of CanWel’s best customers, namely Home Hardware and Rona. Those dealers have operated under a cloud of uncertainty until Friday, when CanWel unveiled the first step in a strategy to ensure the future of those banners – with the release of a request for proposals.

“We have now formalized that process,” says Tom Donaldson, president of CanWel and Sodisco-Howden. “We have sent packages to interested parties and many of them have formally declared their interest. Once we have qualified who are the serious bidders for the Pro banner, they will be able to formalize their proposals and get back to us by the end of June.”

More than 500 independent hardware and building supply retailers across Canada operate under the Pro Hardware. Sodisco-Howden supports the banner program with a line of private label products, advertising and marketing programs, and an electronic catalogue. Approximately 200 more dealers, operating under the Ace banner, will continue to be managed by Sodisco-Howden, in association with Ace Hardware Corp. in the U.S.

Amar Doman, chairman of CanWel, adds that he wants to see this proposals process move along quickly. “I don’t want this to drag out. The dealers have waited six months already,” he says emphatically.

Qualified bids will be considered on the basis of three things: the “value proposition” they add to the Pro dealers; the security of the Sodisco-Howden revenue model, i.e., continued use of Sodisco-Howden as a supplier; and the offering price, if any, of such a partnership.

What’s actually for sale? The rights to the Pro banner, says Donaldson. The Ace banner will remain in the hands of Sodisco-Howden. But any deal for Pro must ensure that Sodisco-Howden continues to supply the banner. So any group with its own distribution may end up working out a kind of joint venture with Sodisco-Howden. Doman says bids from companies that do have their own distribution would certainly be considered. “Who knows what that strategy might be, but we can certainly look at that.”

The country’s largest hardlines distributors, aside from Sodisco-Howden, are Home Hardware and Rona. But some buying groups manage their own banners as well, and many of them include Pro dealers in their ranks. They, too, will receive packages from CanWel.

What about outside of the country? Could this be an opportunity for Ace to try once again to establish a presence in Canada? Doman would say only that they “haven’t disqualified any suitor,” and invites anyone that may have been overlooked to contact CanWel.

“CanWel’s core business is building materials and hardware distribution,” says Donaldson. “The Pro Hardware brand belongs in the hands of a group who understands branding at the retail level and can increase the value proposition to dealers and consumers.”

CanWel converted to an income fund on May 18, 2005.

LOWE’S IN CANADA: IS HOME DEPOT’S VERSCHUREN WORRIED?
TORONTO The surprise announcement that Lowe’s will come to Canada with up to 10 stores by 2007 means the world’s second-largest home improvement retailer will follow its nemesis, Home Depot, on an international expansion path. And while the president of Home Depot’s Canadian division (who is also president of the Expo division) is not worried, nor is she cavalier about the news.“Home Depot has always been very respectful of every competitor it has,” says Annette Verschuren, in an exclusive interview with HARDLINES. “And it has more than one in Canada already,” she adds, referring especially to a couple of retailers that don’t have parallels to the competitive landscape Lowe’s is used to in the U.S. “Don’t underestimate Home Hardware and Canadian Tire in Canada.”

Verschuren says that a healthy respect for those competitors, and the likes of Rona inc., which already has 65 big boxes of its own, keeps Home Depot on its game. “I think [competition] is actually important to get ahead of the customer.”

Lowe’s expects to open 6-10 stores in its first year, in the Greater Toronto Area (Home Depot already has 35 there) with plans to roll out up to 100 nation-wide over time. Home Depot is planning 20 openings and one relocation this year, for a total of 137 by the end of the year. Rona plans 6-10 big box openings of its own this year, and another 6-10 openings of traditional building centres.

Verschuren questions Lowe’s ability to “greenfield” its expansion in Canada, citing the difficulty in finding good real estate. In so doing, she has been hinting at the possibility of an eventual takeover of Rona inc. by Lowe’s. Although Rona’s varied store formats would make such a takeover unwieldy for Lowe’s (and it has spent recent years unloading its traditional building centres in the U.S.), the inference has had the effect of undermining the value of Rona’s shares, which were trading as low as $24.70 on Friday before closing at 24.90, down from a 52-week high of $27.10.

BUILDERS FIRSTSOURCE LAUNCHES PUBLIC STOCK OFFERING
DALLAS — The pro dealer chain Builders FirstSource last week filed with the U.S. Securities and Exchange Commission to offer 7.5 million shares of common stock to the public. The company, with 62 yards and 50 manufacturing facilities, expects the selling price to be US$16 per share, and will use the estimated US$110 million in net proceeds from that IPO to pay down part of a new US$350 million line of credit it negotiated in February.This offering, however, has been structured to keep the control of the company in the hands of its current owners and shareholders. The IPO’s five underwriters can purchase up to 1,687,500 shares of new common stock.

The fifth-largest pro dealer in the U.S. generated US$2.06 billion in sales and US$51.6 million in net income last year, the latter being considerably higher than in the previous four years. Through the first quarter of 2005, BFS reported an US$18.9 million loss on sales of US$509.3 million that were up 18.6%. Its yards generated an average of US$32.6 million in sales in 2004, and the company got one-third of its revenue last year — US$680.4 million — from manufactured products. Sales to the 10 largest production builders rose to US$451.8 million in 2004 from US$260.8 million in 2001.

OVERHEARD…
“We won’t preclude any option, but our primary means of expansion is through greenfields, organic growth.” – Doug Robinson, president of Lowe’s Canada, in reply to a question from the press about a possible eventual takeover of Rona inc.

LOWE’S FACES TOUGH COMPETITION FOR
THE FEMALE SHOPPER
TORONTO – The anticipated arrival of Lowe’s Cos. to the Canadian market is turning the retail home improvement industry on its ear. One of Lowe’s key strategies in the U.S. has been its success appealing to the female shopper. But a new survey from Hardlines Quarterly Report suggests it will have a tough time duplicating that success here. Retailers here are already focusing effectively on the female shopper. And with good reason: according to “Women in Home Improvement,” a new survey conducted by ACNielsen Canada for HQR, women continue to be a driving force in both what and how home improvement projects are undertaken. Women, either singly or jointly with a significant other, are involved in 45% of the decision-making as to where to shop. That’s a significant increase from 2001, when the level was only 35%, says the report. While Lowe’s has managed to differentiate itself from Home Depot in the U.S. with bright stores that cater to women, the world’s second-largest home improvement retailer will find that both Home Depot in Canada and Rona are already strongly entrenched with the female customer, the report indicates.

Hardware stores have been the biggest losers, while big boxes continue to appeal most strongly to women. Meanwhile, the efforts of one of Canada’s leading hardlines retailers, Canadian Tire, to woo women more effectively, is beginning to show positive results, according to the findings of the survey.

(“Women in Home Improvement,” a survey by ACNielsen Canada exclusively for HARDLINES, appears in the latest issue of Hardlines Quarterly Report, which is published by Hardlines. For more information, contact Isabel Bisong at 416-489-3396, or isabel@hardlines.ca.)

COMPANIES IN THE NEWS
BOUCHERVILLE, Que. Rona inc. has received the okay from the Competition Tribunal to keep a store in Sherbrooke, Que. The store was part of the acquisition of Réno-Dépôt by Rona in September 2003, and the only location that the Competition Tribunal insisted that Rona sell off, since there was a Rona L’entrepôt there, as well. Unable to find a buyer, Rona was off the hook finally when Home Depot announced the installation of a store of its own in Sherbrooke. MISSISSAUGA, Ont. Castle Building Centres Group has added the following members: Baker Lake Contracting & Supplies Ltd., Baker Lake, Nunavut; Liverance Lumber, Lion’s Head, Ont.; Okanagan Home Mart, Vernon, B.C.; T – Murray Exteriors Inc., Ruthven, Ont.; Tignish Co-op Pro, Tignish, P.E.I. Castle, a national LBM buying group, represents some 250 independent dealers representing more than $900 million annually.

CHICAGO Sears Holdings Corp. suffered a loss in its first quarter , its first quarterly filing since the buyout by Kmart of Sears, Roebuck and Co., which formed this new retail entity and the third-largest retailer in the U.S. Quarterly revenues were US$7.6 billion, or US$12.8 billion after including results from Sears for the full quarter. Sales fell 2.3% at Kmart stores, as bad weather cut into seasonal sales. Revenue at Sears stores was up 0.5%, thanks to an increase in its home service business.

MOOREVILLE, N.C., — This fall, Lowe’s Home Improvement Warehouse will broaden its in-stock assortment of major appliances when it adds digital kitchen appliances bearing Samsung’s brand to its 1,100-plus stores in the U.S. Lowe’s will initiate the program in September by stocking Samsung’s side-by-side and bottom-mount refrigerators. The appliance category is one of Lowe’s fastest-growing sectors. Last year, it accounted for US$4.08 billion in sales, or 11% of the retailer’s total revenue.

OAKVILLE, Ont. Moen has made its entry into the luxury market with a new brand for upscale kitchen and bath décor, “ShowHouse.” Targeting specialty kitchen and bath outlets, the brand features eight different lines, including three complete powder room collections, a full kitchen and bath suite, and a line of kitchen and prep faucets. In Canada, Ted Harrison, Moen Canada’s director of brand development, is managing the line. Moen is part of Fortune brands based, in Lincolnshire, Ill.

VANCOUVER West Fraser Lumber won a victory in the softwood lumber dispute with the U.S. when a NAFTA panel ordered the U.S. Department of Commerce to revoke the anti-dumping duty order against the company. As a result of last week’s ruling, West Fraser is entitled to a refund of more than US$24 million, plus interest, on moneys deposited since May 2002. In making its ruling, which confirmed an earlier finding that West Fraser does not dump lumber into the U.S., the NAFTA panel rejected U.S. claims that West Fraser was not entitled to a refund. The United States has 30 days to comply with the NAFTA panel’s ruling.

PEOPLE ON THE MOVE
CHICAGO – A former Sears exec has been named president and CEO of True Value Co. Lyle G. Heidemann left his role as executive vice-president and general manager of home and off-mall stores at Sears, to fill the position vacated when Pamela Forbes Lieberman was forced to resign by True Value’s board of directors in November, 2004. Tom Hanemann, a True Value board member, has served as interim CEO since Forbes Lieberman’s departure and will remain on the board.
MARKET INDICATORS
The seasonally adjusted annual rate of housing starts was 218,800 units in May, down 5.0% from 230,400 units in April, reports CMHC. The seasonally adjusted annual rate of urban starts fell by 5.8% to 188,800 units in May, due to a decrease in multiple starts. Single starts edged up by 0.2% to 96,200 units. Multiple starts, on the other hand, were down 11.3% to 92,600 units in May.While prices for new housing increased 0.6% from March to April – the largest monthly gain since June 2004 – the year-over-year increase was 4.9%, the lowest since February 2004. Stronger market conditions, combined with increased costs for building materials and labour led to higher prices for new homes. Land value increases were a factor in six of the 21 metropolitan areas surveyed. The New Housing Price Index (1997=100) rose to 127.7 in April.

Although the value of residential permits rebounded in April, this gain was offset by the first decline in three months in the non-residential sector. As a result, the overall value of building permits issued by municipalities fell 2.6% to $5.0 billion in April. Year over year, construction intentions in April were 8.9% higher than the average monthly level in 2004.

Employment rose for the second consecutive month, with the addition of an estimated 35,000 jobs in May. This leaves employment up by 90,000, or 0.6%, so far this year, similar to the increase over the first five months of 2004. The unemployment rate remained unchanged at 6.8%, as more people entered the labour force.

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June 6, 2005

 


John Caulfield, Contributing Editor
vol. xi, #23, June 06, 2005

IN THIS ISSUE:
• Taiga readies to launch IPO
• Shakeup at Lowe’s spurs Canadian expansion rumours
• Rona gets first Nova Scotia dealer
• B&Q opens first Korean store
• Is Home Depot buying U.S. independent?
• Ace trucks run on soybeans
• Home Depot sues contractor in New Brunswick
• Menard’s forced to file
* * * * * *

“Abstain from beans.”
Plutarch (Greek author, circa 45-125 A.D.)
TAIGA MOVES STEP CLOSER TO BECOMING INCOME FUND
BURNABY, B.C. Taiga Forest Products Ltd., one of Canada’s leading building materials distributors, is another step closer to reorganizing under an income fund type structure following the filing of a preliminary prospectus for an initial public offering. The offering will be of stapled units, under its new name of Taiga Building Products Ltd. A secondary offering of stapled units will be issued by its major shareholders, Berjaya Group (Cayman) Ltd. and 3Cs Investments Ltd.A syndicate led by BMO Nesbitt Burns and CIBC World Markets will handle the offering. The “new” Taiga will use the net proceeds of the initial offering to reduce debt, but will not receive any of the proceeds of the secondary offering.

Taiga’s move to convert to an income fund type structure mirrors a similar move by one of its chief competitors, CanWel Building Materials. This distributor, which sells a broader range of building materials than Taiga, converted to an income fund on May 18. Like Taiga, CanWel issued both a primary and secondary share offering, raising a total of $125 million. That offering has been done successfully and last Friday CanWel was able to complete its plan of arrangement to convert from a corporate entity into an income fund, complete with the necessary court and regulatory approvals.

The Taiga IPO is conditional upon completing its conversion to an income trust. The size and pricing of the offering has not been determined, and will depend upon market conditions at the time of the offering. But based on Taiga’s results for its year ended March 31, 2005, Taiga expects that its cash available for distribution to holders of the stapled units would be approximately $36.5 million, based on a 95% payout ratio, and assuming a $50 million treasury offering.

RONA PICKS UP ONE AWARD MEMBER
BOUCHERVILLE, Que. Brady Building Supplies, a former AWARD member, has joined Rona inc. as an affiliate dealer. A week earlier, 50 of AWARD’s 52 members voted to join with Tim-BR-Marts Ltd., the Calgary-based building supply buying group. Ozzie Wyle and Lyman Oickle, co-owners of Brady, which is located in Liverpool, N.S., chose to join Rona. As an affiliate member of Rona, Brady joins a network of 566 other affiliate and corporately owned stores, part of an aggressive recruitment drive by Rona, which so far has focused on Western Canada and Southern Ontario. While there is already one Rona Botanix garden centre in Nova Scotia, Brady becomes the first home improvement dealer in that province.The remaining AWARD dealers have between now and December 31, 2005 to decide individually whether to adopt the Tim-BR-Marts affiliation – and the TIM-BR Mart brand – for their operations. One dealer that has remained loyal to AWARD – despite rumours of its own defection to Rona – is Chester Dawe Ltd. in St. John’s. As the largest dealer in Newfoundland, with estimated sales of more than $70 million, it would be a prime candidate for takeover by Rona. However, according to Phil Budden, president of Chester Dawe, his company will maintain its affiliation with AWARD. But that loyalty won’t extend necessarily to the new Tim-BR-Marts affiliation. While other AWARD members have adopted the TIM-BR Mart signage already, Chester Dawe, with eight stores in Newfoundland, is a very strong brand in its own right.

Budden is fiercely proud of Chester Dawe’s independent status. “There is a very strong role for regional independent players,” he says, “and that’s certainly the case here in Newfoundland.”

His company was a founding member of AWARD back in 1981, and he wonders aloud why the group had to fold. “I think it’s sad and a shame that it won’t continue. The regional presence of a buying group served the members well. That’s the reason AWARD was founded in the first place.”

DEPARTURE OF LOWE’S CHIEF MERCHANT ADDS FUEL TO EXPANSION RUMOURS
MOORESVILLE, N.C. — The announcement last week from Lowe’s Home Improvement Warehouse that Dale Pond, the retailer’s senior vp-merchandising and marketing, will retire effective June 30, has triggered a shakeup at the senior management level – and added fuel to rumours of possible Canadian expansion.Pond, 59, joined Lowe’s in 1993 as the chain’s senior vp-marketing, and he was promoted into his current title in 2003. The company gave no hint at its May 27 shareholders meeting that its chief merchant was planning to leave, and gave no specific reason for the timing of his decision. Robert Niblock, Lowe’s president, chairman and CEO, called Pond “a great asset” and thanked him for his contributions to the company’s growth and prosperity. Lowe’s experienced explosive growth during Pond’s tenure, expanding to US$36.5 billion in revenue and US$2.18 billion in earnings from 1,087 stores in 48 states in 2004. When Pond joined, the company had US$4.5 billion in sales and US$131.8 million in earnings from 311 stores in 20 states.

After stints with several retailers – including Payless Cashways, Montgomery Ward and HomeQuarters Warehouse – Pond found a home at Lowe’s, which embraced his strongly held beliefs in the power of branding and database marketing. In the process, Pond helped Lowe’s create an image for itself and its stores as the cleaner, brighter, friendlier and less-frenzied alternative to its rival Home Depot.

That clean, bright image is a competitive edge Lowe’s would likely try and offer if it in fact expands to Canada. The company has been hinting at making a play to become a more international player, even as its chief rival, Home Depot, sets up offices in China and sniffs out opportunities in Europe. A move by Lowe’s into Canada would thrust it into an already fiercely competitive marketplace, where both Home Depot and Rona are battling for retail supremacy. Nonetheless, such a move would represent a cautious first step that would keep Lowe’s first international stores close to home.

Meanwhile, the retailer is moving to fill the gaps left by Pond’s departure. Taking over his role will be Larry Stone, a 36-year company veteran who is Lowe’s senior vp-operations. In his new capacity, the 53-year-old Stone will oversee the company’s merchandising, marketing, store planning and development. This shift is something of a surprise because Stone has had very little merchandising experience during his tenure at Lowe’s.

Nick Canter, 54, who currently manages Lowe’s operations in its North Central division, will replace Stone and assume the title executive vp-operations. He is also responsible for Lowe’s commercial and installed sales businesses, which the retailer has identified as two of its growth engines. Canter previously has served as a merchant for building materials and millwork.

By announcing his retirement, Pond will walk away from a job that paid him US$575,000 in salary in 2004, plus US$1,042,786 in bonuses and US$1,135,000 in deferred stock awards. At the end of last year, Pond owned 431,020 of Lowe’s common stock.

IS PRO DEALER IN HOME DEPOT’S SIGHTS?
ATLANTA — Competitors and suppliers are stating that a deal is in the works for Home Depot to acquire Williams Brothers Lumber, a Suwanee, Ga.-based pro dealer with 18 yards, all in Georgia. Last year, Williams Brothers shipped 315 million board feet of lumber to its customers, and generated US$444 million in revenue, a 53.1% increase over 2003. The company has more than 1,100 employees and a fleet of 220 delivery vehicles.

Both dealers declined to comment about whether they’ve entered into an acquisition agreement, or even if they’ve been talking about one. Spokesman Jerry Shields reiterated Home Depot’s standard response that “we don’t comment on speculation and rumor.” Jerry Johnson, Williams Brothers’ chairman, said that “it’s all speculation and I can’t say anything about it.” He declined to comment as well about whether there have been any negotiations between his company and Depot.

The industry has been flush with rumors about Home Depot buying its way into the pro side of the business for a number of years. Indeed, Home Depot’s May 2004 acquisition of White Cap Industries gave Home Depot a substantive foothold into that sector, although White Cap caters as much to commercial accounts as it does residential builders and remodelers. And there was a lot of talk — none of it substantiated — about Home Depot’s interest in buying Builders FirstSource, which became moot when BFS decided to take itself public.

If it were to acquire Williams Brothers, Depot would be adding another arrow to its pro-focused quiver. In 2004, for example, it installed its Pro Initiative program — which beefs up products and services specifically for contractors — to 207 stores, bringing the total number of Home Depots with this program to 1,563. (An estimated 35% of Depot’s US$73.1 billion in revenue last year came from pros.) The company will add the Pro Initiative to 165 stores in 2005.

In addition, its Home Depot Supply division currently operates five subsidiaries — Apex Supply Company, Your Other Warehouse, The Home Depot Supply, Inc., White Cap Industries, Inc. and HD Builder Solutions Group — that support its business with these customers. Last year the company reported that its “services” revenue — essentially its installed sales, which are handled by captive installation companies and subcontractors — rose 28% to US$3.8 billion.

KINGFISHER’S B&Q OPENS FIRST STORE IN KOREA
SEOUL, Korea — B&Q, Great Britain’s largest home improvement dealer, opened its first store in Korea on last week, in this city’s Guro district.The Korea Herald, the country’s leading English-language newspaper, reports that the 8,250-square meter store is offering 35,000 SKUs, 85% of which are sourced locally. The store employs more than 200 people, said David Williams, president of B&Q Korea Ltd. The store is located in the basement of a hypermart called Lotte Mart, which opened simultaneously.

Williams estimates that B&Q’s store is selling into a 10 trillion won (US$9.9 billion) home improvement market. He added that B&Q intends to open stores across South Korea.

News of B&Q’s expansion into Korea broke only days after its parent company, Kingfisher plc, reported that B&Q’s sales in China for the three months ended April 30 increased 38.7% to 44.1 million British pounds (US$80 million), and that its same-store sales for the quarter grew 4%. B&Q entered China in 1999, and now operates 22 stores in that country. It plans to open 12 more stores there this year, and another 80 by 2009.

Asia is one of the bright spots for Kingfisher, which reported that its overall quarterly sales from B&Q and Castorama, which operate a total of 600 home centres in nine countries, increased 2.2% to 1.94 billion pounds. Same-store sales for these stores declined 5.6% and profits fell 15.6% to 125.9 million pounds.

COMPANIES IN THE NEWS
TORONTO Canadians love their donuts: Canadian Tire Corp. ranks number two among Canadians – second only to Tim Hortons – as most respected company in Canada, says a report by Leger Marketing for Marketing magazine. In the magazine’s first-ever Corporate Reputation Study, home improvement retailers fared well overall. Home Depot Canada ranked number 11, followed immediately by Home Hardware in 12th position, while Rona clocked in at the number-24 spot. Mass merchants fared well, too: Sears ranked third overall, right behind Canadian Tire, and the Bay and Zellers had 14th and 16th place respectively. Wal-Mart was down at 41st place.SAINT JOHN, N.B. Meridian Construction, a large contractor that has built a number of retail outlets, including a Home Depot in Sydney, N.S. and a Wal-Mart in Grand Falls, N.B., has left many of its sub-contractors unpaid. The bad press is spreading to the likes of Home Depot itself. Roger Plamondon, vice-president of operations for Canada East at Home Depot, has had to go on record to explain that his company has paid all its bills. He pointed out in a CBC interview that the $2 million owing to subs on the Home Depot project are the responsibility of Meridian, which faces further lawsuits from Home Depot itself, and from Strescon, Ocean Steel and Kent Building Supplies.

NEWBERRY, Ont. Monte McNaughton, store manager, McNaughton Home Hardware Building Centre, has garnered an award in the 2005 Young Retailer of the Year program. When McNaughton’s father first bought the business in 1988, sales were $400,000. With Monte’s help, annual sales now top $12 million in the town of 500 residents. The success is due, in part, to the many niche departments and categories the store offers to draw traffic from the larger surrounding cities. A recent revamp of his flooring department brought sales from $20,000 in one year to $125,000 in the first month of January 2005. The store also sells and installs custom kitchen packages, averaging three or four sales per week.

HOFFMAN ESTATES, Ill. Kmart stores will start carrying Craftsman tools, part of a move by Sears Holdings Corp. to feature the private-label brands of Kmart and Sears in each other’s stores. A rollout of gift displays of Craftsman tools will take place in 365 Kmart stores in time for Father’s Day. The display will feature about 10 Craftsman products initially, merchandised in a gift display, including a laser level, ruler, floor jack, and a cordless screwdriver. Some Kmart stores are also carrying Sears’ own brand of Kenmore appliances, as well as Craftsman.

OAK BROOK, Ill. Ace Hardware, the dealer-owned buying group, is slowly but surely entering the hybrid transportation market as a way to reduce rising fuel costs related to its delivery of products from its distribution centres to its members. The company recently completed a six-month test at its Princeton, Ill. distribution centre, where it’s using a blend of diesel fuel and crop oil (such as soybean) to power trucks it leases from AG View FS and Ryder Transportation Services.

EAU CLAIRE, Wis. A federal judge in Milwaukee has ordered Menard’s to file reports that provide detailed demographic breakdowns of its 27,000 employees at its 200-plus stores and its headquarters here. The U.S. Equal Opportunity Commission said that Menard’s, the third-largest home improvement dealer in North America, admitted in court in May that it had not filed reports, which are required by law, for the years 2000 through 2004, according to the Associated Press. Menard’s has been the target of a number of legal complaints and lawsuits of late. Last month, the company pleaded guilty to a misdemeanour water pollution charge. And Internal Revenue Service ruled recently that the dealer owed US$5.9 million in back taxes and penalties.

BENTONVILLE, Ark. Wal-Mart Stores reported May’s net sales reached $23.42 billion, up 9.3% from US$21.43 billion a year earlier. Sales by Wal-Mart stores were up by 9.1% to US$15.7 billion, and Sam’s Club was up 4.4% to US$3.06 billion. International sales jumped 13.6% to US$4.66 billion. Same-store sales at Wal-Marts and Sam’s Clubs grew 2.5% in May, compared with a 6% increase last year. Year to date, retail sales grew 9.8% to US$96.07 billion, with same-store sales up 2.9%.

PEOPLE ON THE MOVE
Annette Verschuren, president of Home Depot Canada, and president of Home Depot’s Expo Design Centre division, has been named “2005 Distinguished Canadian Retailer of the Year” by the Retail Council of Canada. The award will be given tonight during the RCC’s annual convention at a dinner in Toronto.Kevin J. Skelly has been named director of retail marketing for ICI Canada, the paint and coatings manufacturer. In his new position, Skelly is responsible for all consumer marketing programs for ICI’s major retail channels including, Home Depot, Canadian Tire, Rona and Wal-Mart. He will also oversee domestic colour marketing for ICI Canada and be a member of the global ICI Marketing Group, helping steer the organization’s colour output around the world. Prior to joining ICI Canada, Skelly was manager of marketing for the Para Paints brand at Sico … Darrin Noble, who was formerly director of retail marketing at ICI, has assumed the newly created position of director of marketing and innovation for both the trade and consumer markets. (905-738-7320)
MARKET INDICATORS
OTTAWA Canada’s economy grew at an annualized rate of 2.3% in the first quarter of the year, reports Statistics Canada. However, despite a positive start to the year, with a 0.2% increase in both January and February, economic output declined 0.1% in March, due mainly to a drop in motor vehicle production. In the U.S., the economy grew at an annualized rate of 3.5%.
U.S. MARKET INDICATORS
Construction spending in April was US$1,066.9 billion, up 0.5% from March and up 8.2% from April 2004. Total non-residential construction spending was US$463.7 billion, up 0.6% from March and up 2.3% from one year ago.

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© 2005 by Michael McLarney.
HARDLINES™ the electronic newsletter hardlines.ca
Phone: 416.489.3396; Fax: 416.489.6154
Michael McLarney, Editor & Publisher: mike@hardlines.ca
Beverly Allen, Director of Sales & Marketing: bev@hardlines.ca
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______________________________________________
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May 30, 2005

 


John Caulfield, Contributing Editor
vol. xi, #22, May 30, 2005

IN THIS ISSUE:
• AWARD makes landmark alliance
• Big box still big draw for women
• Taiga to convert to income trust
• Country Depot evolves with best practices
• Home Depot teams with Ford
• Lowe’s partners with realtors
• Menard’s pollutes
* * * * * *

“A prohibitionist is the sort of man one wouldn’t care to drink with, even if he drank.”
H. L. Mencken (American humorist and author)
WOMEN RULE IN HOME IMPROVEMENT SHOPPING
TORONTO – Women continue to be a driving force in both what and how home improvement projects are undertaken, says a new survey conducted by ACNielsen Canada for Hardlines Quarterly Report. “Women in Home Improvement,” which appears in the latest issue of Hardlines’ sister publication, HQR, reveals that even though women are spending more money – and making more decisions – at hardware stores, building centres and big boxes, not all of these retail formats are succeeding in appealing to this important customer.

Women either singly or jointly with a significant other, are involved in 45% of the decision-making as to where to shop. That’s a significant increase from 2001, when the level was only 35%. Hardware stores remain a choice for women, thanks to their convenience, a characteristic highly valued by most women surveyed. However, in many cases, they value a one-stop shopping experience, which only the wide selection available in a big box can provide.

Meanwhile, the efforts of one of Canada’s leading hardlines retailers, Canadian Tire, to woo women more effectively, is beginning to show positive results, according to the findings of the survey.

The first choice for shopping for home improvement projects and products has changed since 2001, when the first “Women in Home Improvement” survey was conducted. Hardware stores have been the biggest losers, while big boxes continue to appeal most strongly to women. Although their overall popularity has in fact declined since 2001, big boxes remain the destination of choice for women with children.

(“Women in Home Improvement,” a survey by ACNielsen exclusively for Hardlines, appears in the 2Q edition of our sister publication, Hardlines Quarterly Report. For more information, <click here> or contact Isabel Bisong here at the World Headquarters: Isabel@hardlines.ca or 416-489-3396.)

AWARD MEMBERS AGREE TO JOIN TIM-BR MARTS
BEDFORD, N.S. – Members of the Atlantic LBM buying group AWARD voted on Friday overwhelming to join Tim-BR-Marts Ltd. The vote follows two months of evaluating other options, which included proposals from Home Hardware, other buying groups, and a submission by Rona inc. The group’s 52 members also considered continuing as an independent group. The result of the vote was that 50 out of 52 members – 96% – were in favour of joining Calgary-based Tim-BR-Marts. Tim-BR-Marts is already connected to AWARD through its joint membership in an umbrella buying group, Matreco. Another Matreco member, Homecare (TIM-BR Mart Ontario) elected to join with Tim-BR-Marts at the end of last year. “We have enjoyed a 25-year buying affiliation and we share the TIM-BR Mart brand across the country,” said Kevin Pritchett, chairman of the board of AWARD. “Joining Tim-BR-Marts makes sense for our members culturally and financially. This union will help our members buy better and sell better.”

In the same meeting, John Morrissey was elected COO and general manager of AWARD, effectively replacing Tom Smith, who exited as head of the group following an unsuccessful proposal forwarded by Rona on March 3.

Tim-BR-Marts has been at the centre of an effort to consolidate the many buying groups extant in Canada. Besides the addition of Homecare’s 150 stores, the group has added a number of other independents, including Nelson Lumber, a major independent in Saskatchewan, with nine stores, which departed Tim-BR-Marts about three years ago. The group now comprises some 400 locations representing more than $2 billion in sales per year.

BEST PRACTICES GUIDE COUNTRY DEPOT BANNER
KINGSTON, Ont. – The doors opened officially last week to TruServ’s very first ground-up Country Depot store in Western Canada. But much of the direction and merchandising philosophy of that store, in Okotoks, Alta., is, in fact, being tested and honed in a store some 3,700 km away. Country Depot is a banner first developed more than a decade ago to capture the evolving rural market. With more and more migration from the big cities, and gentrification of the farm market in general, Country Depot packaged up the farm and feed format, typical of a “Co-op” store, into something more defined. Country Depot has four main focuses: farm and hardware, work wear, garden, and pets and animals. TruServ now has 50 Country Depot stores, but the opening in Okotoks was a milestone as a foothold for the banner in Western Canada.

But like each of TruServ’s banners, which also include True Value and V&S Variety, Country Depot is being subjected to a Best Practice program. The metrics of a single store are scrutinized on a weekly – and daily – basis. Everything from traffic, basket size, and customer closing ratios are measured, in an effort to arm independent retailers in the face of mounting competition from large-surface retailers such as Wal-Mart and Sobeys. And the store that is the test case for Country Depot’s best practice program is here in Kingston, mid-way between Toronto and the nation’s capital, Ottawa.

From this sophisticated benchmarking exercise have come some simple results. For example, the Kingston Country Depot, which weighs in at 6,000 sq.ft. of retail, introduced shopping carts last winter. “People were terrified at first,” says Marie Havekes, who, with her husband Bill, owns the store. Other changes, though more subtle, were likewise accepted. For example, with the strong emphasis on pets and livestock in the store, a section devoted to accessories for dogs and cats was put right at the front, generating more impulse purchases. But merchandise for animals is throughout the store. At the very back is the tack shop, complete with wooden rails and a metal corrugated “roof” overhanging from the back wall. “People don’t hesitate to spend money when it comes to their pets – and horses,” says Havekes.

Another growing category is birds and bird feed, especially with older customers. “Retirees spend a ton of money on birds.”

While the store already has an extensive lawn and garden department – including a 2,500-sq.ft. outdoor garden centre – TruServ has been encouraging Bill and Marie to take on more decorative garden products, something that was met with some resistance at first. But despite her admitted skepticism, Marie says the gift and décor items are gaining in popularity.

 

TAIGA ANNOUNCES CONVERSION TO INCOME-FUND STRUCTURE
BURNABY, B.C. – Taiga Forest Products Ltd. has announced its intention, approved by the board of directors, to convert to an income fund-like structure using stapled units. The company, one of Canada’s major building materials distributors, released the news in tandem with its results for the year ended March 31, 2005, wherein sales increased more than 22%.The conversion will occur by way of a plan of arrangement that must be approved by Taiga shareholders at the company’s annual meeting, which will be held June 27, 2005. Under the reorganization, current shareholders will exchange their common shares of Taiga for stapled units of Taiga Building Products Ltd. Each stapled unit will consist of one common share and a 14% unsecured subordinated note of the newly formed Taiga Building Products.

The timing for the conversion is good, says Bill Kushlick, president and COO of Taiga. “Lots of companies in Canada are going to an income trust and we think that it’s a good investment strategy,” he adds, noting that low interest rates combined with aging baby boomers looking for higher yields provide a good milieu for the move.

CanWel, another B.C.-based building materials distributor, recently made the switch to an income trust structure, as well.

Taiga will float a treasury offering and secondary offering of stapled units, totaling approximately $110 million. Following the reorganization and treasury offering, Taiga expects that the new company will have approximately 36-37 million issued and outstanding stapled units. Net proceeds of the treasury offering will be used to reduce indebtedness under Taiga’s existing credit facilities.

Taiga has retained BMO Nesbitt Burns Inc. to act as its financial advisor in connection with the reorganization, which is not expected to affect the business and operations of Taiga. (See “Companies in the news” for Taiga’s year-end results–MM)

HOME DEPOT EXTENDS MARKETING DEAL WITH FORD
NEW YORK — Ford Motor Co. and Home Depot have entered into a national strategic marketing agreement whereby Ford pickup trucks will be showcased right in Home Depot stores. The auto maker will display its F-series Super Duty and F-150 pickup trucks at the retailer’s 1,700 retail outlets across the United States through August 5. Ford is also offering potential customers who buy or lease these vehicles an incentive that will allow them to choose either one of four home-improvement packages, valued at up to US$870, or a US$500 Home Depot gift certificate. The promotion also includes a sweepstakes for a chance to win a Ford F-150 or a $10,000 gift certificate from Home Depot. The 3,800 Ford dealers in the U.S. will feature Home Depot advertising in their showrooms, according to Edmunds.com, the automotive pricing guide.

BrandWeek reports that Ford developed the program, called “Bring it Home,” in-house with help from the advertising firm JWT in Detroit. The campaign will include network television, print, point of sale and online ads. Ford will also expand its relationship with Cabela’s, setting up truck displays in the outdoor outfitter’s stores, according to Edmunds.com.

Brandweek quoted Phil O’Connor, the F-Series’ marketing manager, who explained that the national effort is an extension of a program Ford and Depot conducted last year in Atlanta, Dallas and north Florida. That promotion, he said, featured a chance to win a Ford F-150 SuperCrew Lariat 4×4 or a US$10,000 Depot gift card. Last fall, Ford showcased its next-generation F-series Super Duty truck in nearly 400 Home Depot stores in six markets nationwide. The event led to 7,000 test drives and more than 500 truck purchases.

O’Connor claimed that his company’s market research shows that DIYers are 43% more likely to buy a pickup truck than the average consumer.

LOWE’S TO OFFER REBATES, TIPS THROUGH REALTOR GROUP
MOORESVILLE, N.C. — Lowe’s Home Improvement Warehouse will provide savings, rebates and home improvement tips to homebuyers as part of a marketing program it has entered into with Washington-based National Association of Realtors. Through NAR’s Realtor VIP Alliance Program, consumers who buy, sell or are looking to purchase a home will receive these benefits, courtesy of Lowe’s, from the local realtor they are working with. The Home Improvement Research Institute estimates that 52% of homebuyers make improvements to their homes within the first year of that purchase, and spend, on average, US$4,900, a figure that rises to an average of US$7,000 among buyers of older homes.

“Our customers have varying needs, and it is our business to ensure that they have the products and services they need to suit their lifestyles,” said Bob Gfeller, senior vice-president for Lowe’s, in a prepared statement.

COMPANIES IN THE NEWS
BURNABY, B.C. – Taiga Forest Products had sales for its fiscal year ended March 31, 2005 of $1.33 billion, an increase of 22.4% over $1.09 billion in fiscal 2004. Net income before tax improved to $36.6 million, from $15.2 million in the prior year. Net income increased to $26.7 million, from $10.5 million, an increase of 250%. Sales for the three months ended March 31, 2005 were $282.4 million, up 3% from $274.3 million for the same period last year. Net profit for the quarter was $14.6 million, compared to $3.7 million for the same period last year. ST-ANTONIN, Que. – Bargain Building Materials/Matériaux à bas prix has moved into expanded warehouse and office facilities. The 25,000-sq.ft. expansion will better enable the privately held retailer to service its 20 building centres and growing roster of franchised dealers.

TORONTO – Canadian Tire Corp. has struck an exclusive distribution deal to sell a new line of Troy-Bilt outdoor power equipment. The line includes mowers, tractors, leaf blowers and chain saws.

EAU CLAIRE, Wis. — Menard’s, the third-largest home improvement dealer in the U.S., pleaded guilty to discharging pollutants in state waters without a permit between September 2001 and September 2003. The misdemeanor could cost the retailer anywhere from $1,000 to $2.5 million in fines, according to Dawn Sands, Menard’s attorney and spokesperson. The state dropped a felony count of disposing hazardous wastes without a license after an Eau Claire County judge expressed doubts prosecutors could support the more serious charge. Sands asserts that the discharge from Menard’s distribution center here was unintentional and was shut off as soon as state officials alerted the company to the problem.

ISSAQUAH, Wash. – In its third quarter ended May 8, Costco Wholesale Corp. reported net sales of US$11.75 billion, up 10% from US$10.67 billion during the third quarter of fiscal 2004. Same-store sales were up 7%. Net income for the third quarter increased 6% to US$209.8 million, from US$198.7 million during the third quarter of fiscal 2004. Net sales year-to-date increased 10% to US$35.50 billion, from US$32.31 billion. Same-sales during the first thirty-six weeks of fiscal 2005 increased 7% over the prior year’s level.

LONDON – Kingfisher, which owns the DIY chains B&Q and Castorama, saw sales rise in its first quarter by 2.2% to £1.94 billion, even as same-store sales fell sharply by 5.6%. Retail profits also fell, by 15.6% to £125.9 million. In the U.K., Kingfisher’s B&Q division experienced a 2.8% drop in sales, to £1 billion, with same-store sales down 7.7% and profits off by 16.5% to £73.2 million. In France, the Castorama business had sales of £382.3 million, while profit fell 27.3% to £20.2 million and same-store sales declined by 4.4%. The French Brico Depot chain, however, enjoyed a sales increase of 23.1%, to £269.3 million, and the B&Q business in China grew 38.7% to £44.1 million.

TORONTO – Sales at Hudson’s Bay Co. for the first quarter ended April 30 declined 1.4% to $1.48 billion, reflecting a comparable decline in square footage operated by the company, and sales declines in the Bay (excluding Home Outfitters) and Zellers. The drop in sales deepened the department store chain’s loss to $41 million from $23 million. Same-store sales in the first quarter of 2005 decreased 2.1% at the Bay (including Home Outfitters) and increased 0.4% at Zellers.

OTTAWA – Costco Canada has launched a website for shoppers, www.costco.ca, with more than 1,000 products being offered. Products available range from computers and sports equipment to furniture. Approximately 80% of the products featured on the site are different than those offered in the warehouse, and there’s more emphasis on seasonal and off-season items. As new products are added, 3,000 products are expected to be available online within the next few months.

NIAGARA, Ont. – Direct Energy Essential Home Services, North America’s largest
competitive energy and home services retailer, is expanding its list of at-home services, with the launch of its Plumbing and Drain service in the Niagara region. Homeowners
here can call Direct Energy for plumbing and drain servicing, and sign up for protection plan for problems like a clogged drain or broken pipe.

PEOPLE ON THE MOVE
Mario St-Louis has been appointed vice-president, big box store operations for Eastern Canada at Rona inc. He will be responsible for Rona’s Le Régional and L’entrepôt locations, including the two Ottawa region stores, in Nepean and Gloucester. He will also be in charge of store operations for Réno-Dépôt. NAIMA Canada, a trade association for manufacturers of fibre glass, rock wool and slag wool insulation in Canada, has announced the appointment of Stephen Koch as its first executive director. Koch has been working with NAIMA Canada as an independent consultant since the association’s inception in July 2004. As executive director, Mr. Koch will lead NAIMA Canada in promoting its energy efficiency and environmental preservation initiatives. NAIMA Canada membership includes Cafco Industries Inc., CertainTeed Corp., Fibrex Insulations Inc., Johns Manville, Knauf Insulation, Owens Corning Canada, and Roxul Inc.
MARKET INDICATORS
Canada’s leading indicator rose 0.4% in April, reports Stats Canada. That’s the largest advance since last fall, when the Canadian dollar began to retreat from its 12-year high. Labour demand and domestic spending both improved. The housing index was the only component to decline, continuing to back off slowly from its 25-year high set last July.
U.S. MARKET INDICATORS
April was a strong month for sales of existing homes in the U.S., says a report by the National Association of Realtors. Sales were up 4.5% to an annual rate of 7.18 million units. The national median price for previously owned homes was also up last month, hitting $206,000, up 15.1% from the same month a year earlier.
OVERHEARD…
“I believe that the difference between the [retail] winners and the losers today is how they use information.” – Brian Kilcourse, chief strategist, Retail Systems Alert Group, speaking at the recent meeting of members of the Presidents Council during the National Hardware Show in Las Vegas. Speaking on IT solutions and best practices, he noted that retail is late to catch on to the supply chain efficiencies that IT can offer. But all is not lost, he added, as retailers can learn from more sophisticated sectors, such as manufacturing, aerospace and financial services.

****HARDLINES MARKETPLACE****
Don’t miss the products and services on the Hardlines web Marketplace:
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And check out Hardlines Classifieds on the web:
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SERVICES OFFERED
 

RETAIL IS DETAIL. Let Noral Instore, a national service company, handle your service requirements in Canada. Noral serves some of America’s leading manufacturers, managing their lines for Canada’s top hardware retailers, big boxes and mass merchandisers.

Contact Dave Leslie at 905-702-9443, to find out how Noral can boost your sales in Canada. http://www.noralmarketing.com
(01/05)

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NORTH AMERICA’S “PREMIER MANUFACTURER”

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SELL YOUR COMPANY – OR BUY ONE – WITH HARDLINES CLASSIFIEDS!
DO YOUR EXECUTIVE SEARCH, FIND NEW LINES OR GET NEW REPS IN THE HARDLINES MARKETPLACE.

ONLY $2.60 PER WORD FOR THREE WEEKS IN THE CLASSIFIEDS.
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Hardlines is published weekly (except monthly in December and August)
by McLARNEYCOM
542 Mount Pleasant Rd., Suite 302, Toronto, Ontario, Canada M4S 2M7
© 2005 by Michael McLarney.
HARDLINES™ the electronic newsletter hardlines.ca
Phone: 416.489.3396; Fax: 416.489.6154
Michael McLarney, Editor & Publisher: mike@hardlines.ca
Beverly Allen, Director of Sales & Marketing: bev@hardlines.ca
Isabel Bisong, Circulation Manager: isabel@hardlines.ca
______________________________________________
THE HARDLINES “FAIR PLAY” POLICY:
Reproduction in whole or in part is very uncool and strictly forbidden and really and truly against the law. So please, play fair! Call for information on multiple subscriptions or a site license for your company. We do want as many people as possible to read Hardlines each week – but let us handle your internal routing from this end!
______________________________________________
Subscription: $241 (Canadian subscribers add $16.87 GST = $257.87 per year/ GST #13987 0398 RT). Secondary subscriptions at the same office are only $38 (Canadian subscribers add $2.66 GST = $40.66). Ask about our reduced rate for branch offices. You can pay online by VISA at our secure website or send us money. Please make cheque payable to Hardlines/McLarneyCom.

May 23, 2005

 


John Caulfield, Contributing Editor
vol. xi, #21, May 23, 2005

IN THIS ISSUE:
• NHS rocks in Las Vegas
• Home Depot, Lowe’s battle bad weather in 1Q
• Home Depot will close some Expo stores
• TSC gets new equity partner
• Home Hardware “guru” will have own garden line
• CanWel reports record results
• Nelson rejoins Tim-BR-Marts
• Housing market to stay strong
• Garden sector faces challenges to grow
* * * * * *

“It is the mark of an educated mind to be able to entertain a thought without accepting it.” Aristotle
RETURN TO VEGAS CREATES BUZZ
FOR NATIONAL HARDWARE SHOW
LAS VEGAS — Throngs of dealers, distributors, traders and other visitors streamed through two halls (one with aisles spanning 1,700 feet) at the 60th annual National Hardware Show, which concluded here on Thursday. They came to view the latest and greatest in home improvement fare being offered by more than 3,200 exhibitors, the most to participate at this event since 1999, and significantly higher than the 2,000 that exhibited at last year’s convention.“Some shows just have a buzz, and this is one of them,” said Rob Cappiello, industry vice-president for Reed Exhibitions, the show’s manager. Using pre-registration and hotel reservation figures as his guide, Cappiello said he “hoped” that, when the final tallies were in, they would show that attendance (excluding exhibitors) hit 17,500, compared to around 7,300 in 2004. Registration at the first day of the show, however, suggested that attendance might fall somewhere between 11,000 and 12,000.

Cappiello noted specifically that the number of international and lawn and garden exhibitors this year grew by 15% and 29%, respectively, over 2004’s convention, which was the first that Reed managed independently after severing its long-standing management partnership with the American Hardware Manufacturers Association to relocate the show from Chicago.

The exhibit space that Reed sold this year in the Las Vegas Convention Center and in the Sands Expo & Convention Center (where lawn and garden vendors were housed) was up 39% over last year, to 681,191 sq.ft. In 2006, Reed intends to consolidate the show into the Las Vegas Convention Center, said Cappiello, with lawn and garden in the south hall; hardlines and international exhibitors in the central hall; and housewares, plumbing, electricals and gourmet exhibitors in the north hall. (The 2005 event was the first time that the Gourmet Housewares Show combined with the Hardware Show.) Cappiello projected that Reed will book 850,000 sq.ft. of exhibit space for next year’s event, scheduled for May 9-11.

It was also a magnet for the Canadian industry, with buying teams from every major – and many key regional – retail groups on hand. “From a Canadian perspective, it’s a very good show,” said Paul Crawford, managing director of King Marketing in Richmond, B.C. “All of the Canadian buyers are here.”

Attracting visitors from countries as far afield as Germany, New Zealand, China, India and Chile, the show was also an important spot for making new contacts. “We met a lot of new potential customers, so it’s good for us,” said Gaetan Martel, executive vice-president of RCR. “It’s a lot better than the old Chicago show.”

The tool category, in which B&D remains a major player, was especially vibrant at the convention, with several suppliers — including Kawasaki, Dodge (with its “Hemi” brand) and Positec (through its Rockwell and Worx brands) — launching multi-product power tool lines. Indeed, one of the distinguishing features of this year’s show was the sheer number of new vendors in several categories — work gloves, lighting, decorative bath, lawn and garden — vying with more established suppliers. Cappiello said that Reed Expo has been actively soliciting smaller and mid-sized vendors to participate in the show.

INCLEMENT WEATHER AFFECTS BIG BOXES’ 1Q RESULTS
ATLANTA & MOORESVILLE, N.C. – North America’s two largest home improvement dealers pointed to a cold wet March to explain their sub-par sales performances for the first quarter of their respective fiscal years. Same-store sales for Depot increased only 2.1% in the quarter, while Lowe’s comps rose 3.8%. Lowe’s though, reported a healthier quarter in terms of profit growth (see chart), although it missed its performance estimates with analysts. “We believe that weather was the single largest factor that prevented us from achieving our initial comparable sales and profit targets,” Robert Niblock, Lowe’s CEO, told analysts during a teleconference call. “Spring came late in the Northeast. That hurt store traffic in March.” Niblock said project-related lumber sales suffered, although sales of appliances, kitchen cabinets and Lowe’s installation services performed better during the period.

During this three-month period, Lowe’s opened 27 new stores, while Home Depot opened 21. In the quarter, Home Depot’s services business increased 16%.

In separate company news, Depot announced that it would deploy SAP, the computer software provider, for retail merchandising and supply-chain applications as the retailer’s next step to transform itself “into a more information-based company,” said chief information officer Bob DeRodes. Over the past three years, the chain has spent more than US$1 billion overhauling its information technology infrastructure, according to Information Week magazine.

Home Depot
Lowe’s
Revenue (in US$bil.)
18.973
9.913
% chg. v. ’04
8.1
14.2
same-store sales
2.1
3.8
Earnings (in $mil.)
1,247
590
% chg. v. ’04
13.6
30.5
Stores
1,911
1,112

 

TSC ANNOUNCES NEW OWNERSHIP STRUCTURE
LONDON, Ont. – TSC, one of the country’s most aggressive regional hardlines retailers, has forged a partnership with TD Capital Canadian Private Equity Partners, giving the company an important infusion of cash to further its growth plans. The newly formed partnership will operate under the name TSC Stores L.P.TSC is a specialty farm and hardware retailer with 25 stores in Ontario. TD Capital Canadian Private Equity Partners is an investment group of TD Capital, the private equity arm of TD Bank Financial Group. TDCCP bought out two of TSC’s partners, John Kropp and Gordon Illes, taking an equity position in the company. The third partner, Roy Carter, remains as TSC’s president and CEO. While Kropp will pursue other interests, Illes will return after a brief hiatus to oversee TSC’s new-store development.

“It’s a huge opportunity for TSC, and for TSC’s employees, to harness the potential of the company to expand in Ontario – and beyond,” says Carter.

Adding new stores and expanding into new markets is key to TSC’s strategy. While no new stores are being added this year, four have already undergone major renovations, and two more will be refitted before year’s end. By 2006, the company wants to start opening at least six stores a year. Carter says out-of-province expansion is also in the cards within the next two to three years, though he wouldn’t specify which direction that expansion would go.

HOME DEPOT IS TRIMMING EXPO DIVISION
ATLANTA — Home Depot disclosed last week that it is closing 15 of its 54 Expo Design Centers, and converting five more to the company’s traditional warehouse home center format.Four of the Expos to be closed are in Texas, three are in Illinois – including its units in Chicago’s Lincoln Park, Schaumburg and Aurora, two are in Michigan, and one each is in Colorado, Georgia, Kansas, Massachusetts, California (in Concord), and Ohio. Newsday further reported that the Expos in East Elmhurst and Commack, N.Y., would be converted to Home Depots, as will the Expos in East Palo Alto, Calif., and one each in Michigan and New Jersey.

The company stated that it recorded US$86 million of expense in the first quarter related to the anticipated disposition of its interest in the underlying real estate and US$20 million of expense related to inventory markdowns. The retailer claimed that its remaining 34 Expos are profitable and will remain open.

NHS PANEL OFFERS STRATEGIES FOR EXPANDING GARDEN SALES
LAS VEGAS – While Americans spend an average of US$500 per year on their gardens, they are just as likely to spend that much or more on pizza in a year. According to Bruce Butterworth, research director for the National Gardening Association, retailers must meet the challenge of raising awareness of gardening as a pastime – and an investment.And despite the apparent growth in popularity of the category, annual spending in garden plants, tools and accessories has grown modestly– only about 4.5% compound growth annually over the past five years.

Citing results from a recent survey conducted by the NGA, Butterworth offered his insights into the lawn and garden market as part of a panel of international experts that spoke at last week’s National Hardware Show, held here May 17-19. The panel, sponsored by Hardlines, was just one part of a larger conference series that ran concurrently with the show. It was also one of the best attended, as retailers and vendors from around the world sat in to hear from Butterworth and his fellow presenters, Friedericke Sandt, president of Planto, a German manufacturer of garden tools and accessories; and Rob Lunan, manager of garden and gift lines at Lee Valley Tools, a Canadian retailer and catalogue seller of specialty hardware, tools and gardening products.

The panel was moderated by Hardlines’ own contributing editor, John Caulfield.

The flatness of the market, is a challenge for lawn and garden retailers, but a bigger challenge may be the consolidation within the industry, Butterworth said. Big boxes, including Home Depot, Lowe’s and Kmart, now account for 60% of the market.

And while these retail giants can be applauded for raising awareness of the category through their advertising efforts, they are also responsible, Butterworth said, for “dumbing down” the category. To combat that, “we need to keep developing new plants, new techniques and new garden styles” to inspire gardeners and would-be gardeners.

Sandt and Lunan both agreed that the best way to differentiate from discount sellers is by offering quality products. Consistent adherence to quality will reinforce a brand’s own identity, they said.

HOME HARDWARE’S NEW GARDEN GURU WILL HAVE OWN LINE
ST. JACOBS, Ont. – Home Hardware’s recently announced partnership with gardening expert and television personality Mark Cullen (see April 25 issue–MM) is aimed at enhancing the national co-op’s strategy for growing its member dealers’ share of the lawn and garden category. Cullen will work with dealers to educate staff on merchandising, retailing and caring for live goods to ensure customers get expert advice and high-quality merchandise. As part of the partnership, Home Hardware has introduced Mark’s Choice, a line of premium lawn and garden products developed by Cullen exclusively for Home Hardware. The first products in the line are Mark’s Choice garden hand tools. Other new products will be rolled out over the next few months, and again in spring 2006.In addition to developing the Mark’s Choice products, Cullen will work with Home Hardware to create new lawn and garden products and help expand its live goods selection by working with Home’s buyers to source products. Home Hardware plans to support the relationship in advertising, flyers, promotions, POP materials and its in-store magazine.

 

COMPANIES IN THE NEWS
VANCOUVER – CanWel Building Materials Ltd. had record sales in the first quarter – $228 million, up 82.9% compared to $125 million for the comparable period in 2004. Net earnings before costs associated with the integration of the recently acquired Sodisco-Howden division were $1.08 million. That’s down slightly from $1.1 million in 2004. Even though 1Q is not traditionally a strong quarter, the British Columbia, Quebec and the Atlantic regions all reported strong revenue growth, the company reports. Sales in Ontario and Manitoba felt the brunt of bad weather there. Lower commodity prices also had a negative impact on results. Total revenues from lumber and building materials, including the Sodisco-Howden results, increased for the quarter by 32.6% versus the same period of 2004. For the fiscal year ended December 31, 2004, sales for CanWel and Sodisco-Howden, together, totaled 1.07 billion. CanWel has also completed its plan to convert to an income trust. According to the plan, common shares of CanWel have been exchanged for units of CanWel Building Materials Income Fund. The Fund commenced trading on May 18, 2005 under the symbol CWX.UN on the Toronto Stock Exchange.OTTAWA – Residential construction will taper off in 2005, reaching 216,400 units, a decrease of 7.3% from 2004, says the latest Housing Outlook Report from CMHC. Despite the fall off, the year is expected to clock in with the third-highest level of housing starts in 17 years. In 2006, residential construction will continue to slow, says the report, but will remain strong by historical standards. Housing starts will drop 7.5% to 200,200 units next year.

A slight increase in mortgage rates, eroding pent-up demand, slower employment growth, and waning spill-over of buyers from the existing home market are all considered factors that will help cool the market this year and next.

Existing home sales will register their second best year on record, with 441,100 units in 2005. Although this represents a 4.3% decrease from the previous year, it still constitutes the second-highest level on record. According to the report, a rise in new listings will help keep resales above the 400,000 mark for each of the next two years.

However, the rising price of houses over the past three years, and an expected rise in mortgage rates, will push mortgage carrying costs higher, resulting in a gradual easing in demand.

CALGARY – Nelson Lumber/SRI Homes has rejoined Tim-BR-Marts Ltd. The company, once one of Tim-BR-Marts’ largest and most loyal members, left the group more than three years ago to join Winnipeg-based Sexton Group. Nelson becomes the first dealer to rejoin Tim-BR-Marts, on the heels of the group’s attempts to consolidate the buying group landscape in Canada. Tim-BR-Marts merged the operations of its sister group, Homecare (TIM-BR Mart Ontario), at the end of 2004.

TORONTO – Hudson’s Bay Co. has updated nine of its Zellers discount department stores to incorporate the features of the latest Zellers prototype. They are in Brantford and Windsor, Ont.; La Salle, Chateauguay, and Ste-Foy, Que.; Saint John, N.B.; Dartmouth and Sydney, N.S.; and Red Deer, Alta. The prototype stores, which now number 176, are typically 100,000-plus sq.ft., all on one floor. They feature wider aisles, improved lighting, in-store signage, and other features that may include, depending on the store: grocery sections called Neighbourhood Markets; a new Diner restaurant that features take-out meals; a pharmacy and hair salon.

MEMPHIS – Hardware wholesaler Orgill is riding high on its newly minted status as a truly national player. Orgill’s recent installation of a distribution center in Utah gives the wholesaler the infrastructure needed to supply independent dealers right across the country. Last year, Orgill added 1.3 million sq.ft. of warehouse space. Sales last year were up a healthy 16%, while sales by existing dealers were up 12% (Orgill does not disclose its profits).

SHANGHAI – Metro A.G., the world’s number three retailer, is taking advantage of looser rules over foreign ownership in China to increase its share of a joint venture there. At the same time, Wal-Mart announced the opening of its 46th store in China, a supercenter in the nation’s capital of Beijing. Metro has assumed 90% ownership of its joint venture with its Chinese partner. Metro, Germany’s largest retailer, is jockeying for share of the exploding Chinese consumer market with U.S.-based Wal-Mart and French retail giant Carrefour S.A. Wal-Mart’s first store in the Chinese capital of Beijing, opened last week. Located in western Beijing, the supercenter, Zhichunlu Wal-Mart, covers an area of 18,000 square metres and stocks around 20,000 items.

BOISE, Idaho – At the end of last week, Boise Cascade Co. decided to cancel an initial public offering, which was intended to raise US$400 million. The firm had already lowered the price of the shares earlier in the week. However, adverse market conditions, including increasing paper prices, were thwarting the company’s efforts.

NEWTON, Iowa – Maytag Corp., struggling to defend its brand against Asian competitors and tough customers like Home Depot, has entered into a definitive agreement to sell all its outstanding shares to an investor group led by the private equity firm Ripplewood Holdings LLC, which wants to acquire all outstanding Maytag shares in a cash merger for US$14 per share, for a deal worth approximately US$2.1 billion.

PEOPLE ON THE MOVE
Michael Brossard, the man behind Rona’s successful bid for the Olympic sponsorship contract, has been promoted at Rona inc. to the position of senior vice-president, marketing and development. He now reports directly to CEO Robert Dutton … Trevor Pocluyko has been appointed regional director – Eastern region. He will be responsible for Ontario’s big box stores, including the ones in the Toronto area,. He reports to James Jones, vice-president operations, Eastern Canada. (514-599-5100)
MARKET INDICATORS
Retail sales edged up 0.2% in March to $30.4 billion, says Stats Canada. Despite March’s marginal gain, retailers experienced their strongest quarterly sales increase in just over three years. Sales advanced 2.4% in the first quarter of 2005, thanks to robust spending by shoppers in January and February.Wholesale sales rose 0.5% in March to $39.1 billion. Sales rose in three of the seven sectors, led by personal and household goods, which were up 4.0%. Declines were observed in the building materials sector, down by 1.1%. In the first three months of 2005, the value of wholesale sales rose to $116.5 billion, up 1.5% from the previous quarter. This increase was attributable in part to the strong performance of the personal and household goods sector, which posted quarterly growth of 5.4%. For the first quarter, building materials showed an overall gain of 2.9%.

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John Caulfield, Contributing Editor
vol. xi, #20, May 16, 2005

IN THIS ISSUE:
• Sales up, profits down at Canadian Tire
• Rona’s same-store sales near 5.8% in 1Q
• TruServ wants grocery customers
• Home Hardware signs “garden guru”
• Weather dampens Ace’s results
• Sears looks for buyer for Orchard stores
• SPECIAL PRE-SHOW ISSUE: NHS IN LAS VEGAS
* * * * * *

“The safest course is to do nothing against one’s conscience. With this secret, we can enjoy life and have no fear from death.” Voltaire
(French author, humanist, rationalist, & satirist, 1694 1778)  
FIRST-QUARTER SALES UP, PROFITS DOWN AT CANADIAN TIRE
TORONTO — Canadian Tire’s net income for the first three months of its fiscal year declined by 13.7%, to $35.3 million, on revenue of $1.6 billion that was up 8.7% over the same period in 2004. The company’s retail sales increased 4.8% to $1.15 billion, and its same-store sales rose 2.5% over the same quarter a year ago. The retailer said that its stores’ sales were strongest in housewares, tools, car care and accessories, and electronics/home office. Sales in the automotive parts category declined due to weakness in Canada’s automotive aftermarket in Canada.

Wayne Sales, Canadian Tire’s CEO, said that the company’s earnings were impacted negatively by two factors: product shipments to Canadian Tire stores that did not keep pace with retail sales; and by “non-operating factors,” including the $5.3 million cost associated with the early redemption of a medium-term note. The company also reported a $4.3 million increase in its advertising expenses for the quarter.

Shipments of products to Canadian Tire’s stores were lower than in the first quarter of 2004, partly because of the timing of store openings, but also because dealers have been reducing their inventories to get them more in line with seasonal demand.

This year, Canadian Tire plans to open 20 stores, the majority of which will be to the specifications of its new Concept 20/20 format, and to retrofit another 12 to 15 stores to that format. At the end of the most recent quarter, Canadian Tire operated 458 stores, including 29 20/20 units and seven Canadian Tire/Mark’s Work Wearhouse combination outlets.

RONA REPORTS SOLID 1Q GROWTH
MONTREAL — Recruiting new dealers and generating more business from existing members helped boost Rona Inc.’s first-quarter financial performance, which saw the buying group’s consolidated revenue jump 9.1% to $716.9 million, and its earnings rise by 26.9% to $14.2 million.Robert Dutton, Rona’s president and CEO, said those gains were the result of a 4.8% increase in same-store sales at its members’ outlets, as well as “expansion of our corporate and franchised networks.” During the quarter, Rona finalized its $100 million acquisition of the 14-unit Totem Building Supplies, whose financial results will be included into Rona’s starting in the second quarter.

During the quarter, Rona’s wholesale sales grew by 10.3% to $417 million, while its retail sales increased 8% to $477.8 million. Cash flow from its wholesale sales rose 15.1% to $14.9 million, and by 13.9% to $22 million from its retail sales.

The company also completed a 2-for-1 stock split.

On May 4, Rona entered into an eight-year agreement that guaranteed its sponsorship rights for the 2010 Olympic and Paralympic Winter Games, as well as its sponsorship of the Canadian Olympic Team in Turin, Italy, in 2006; in Beijing, China in 2008; in Vancouver in 2010, and during the 2012 games, whose venue has yet to be determined. Rona’s investment in cash and products for those sponsorships is valued at $68 million.

TRUSERV DEVELOPS NON-TRADITIONAL CHANNELS
WINNIPEG –Today, retailers from grocery to pharmacies are increasing their ranges of hardware and general merchandise. While other groups look for ways to fight back against this blurring of retail lines, Western-based co-op hardware wholesaler TruServ Canada just wants to sell them more product. Grocery chains are aggressively expanding their general merchandise assortments, led by Loblaw Cos., which flies the Great Canadian Superstore and Loblaws banners. The addition of hardlines, housewares and kitchenwares is seen as a counter-offensive against Wal-Mart’s expansion into food and grocery. But that counter-offensive has also created a new customer base for TruServ, which already supplies hardware, soft goods and general merchandise to True Value hardware and V&S variety banners.

“We’ve developed a program where we can deliver a complete hardware assortment,” says Dave Leonzio at TruServ Canada. “We can provide a basic general merchandise package to small and medium sized grocery stores.”

Started in January, the program is still in its preliminary stages, says Leonzio, with a test in Big Way Foods in Tuelon, MB. In addition, 12 of TruServ’s V&S stores in Alberta are carrying groceries. “The program gives these dealers, which are serving small-town markets, categories of product to put in their stores that they didn’t have before, so their customers don’t have to go down the street to get that item.”

Pharmacy is another retail sector that TruServ is pursuing. In fact, for the past three years, the company has been supplying general merchandise to three V&S stores in New Brunswick that also carry the Pharmasave drug store banner. The experience has given TruServ some insights into what kinds of products work in that kind of retail environment. “It helps us understand a little better what a pharmacy can be,” Leonzio says.

 

CAN-SAVE THRIVES AS VALUE-ADDED WHOLESALER
BARRIE, Ont. – Can-Save, the specialty distributor located here, has been doing some corporate self-examination lately. The company, which specializes in house wraps, kitchen packages and doors, gradually added lines as customers asked for them over the years. But by doing so, it found itself straying further from its LBM roots – and creating confusion in the minds of some customers.As a result, Can-Save has done a re-evaluation of its positioning, which resulted in a tightening of its offerings. Over the past 18 months, it has wound down its hardlines,
jettisoning line after line, to return to three core categories, its specialty LBM products – mainly membranes – plus its door division, which has grown rapidly over the past three years, and a kitchen division. “If it doesn’t fit into either of those three categories, then we get rid of it,” says Larry Koza, who with his brother Cully, is co-owner of Can-Save.

The expansion into more lines occurred over time, in an opportunistic, rather than strategic, way, Koza says. As customers asked for new lines, Can-Save would take advantage of the opportunity to increase business with those customers. Products included everything from sandpaper and batteries to caulking. “Anything we could get our hands on, we’d take on. But not any more.”

The kitchen program has got some unique features, which exemplify Can-Save’s mandate to add value to its role as a supplier. The program has 2,000 SKUs, and five designers are on staff, with nine sales reps on the road – all to give the independent dealer the support they need. At the heart of the program is the establishment of a sense of trust with dealers looking for a reliable, service-driven supplier.

To solidify those relationships, potential new dealers are invited to get a tour of Can-Save’s facilities, then get dinner and stay overnight, courtesy of Can-Save. About 14 tours a week are conducted. In fact, no new account will get credit from Can-Save until they’ve taken the tour.

“Every dealer has had a bad experience with a kitchen sale,” explains Koza. To head that off, a strong relationship with each dealer helps that dealer understand how Can-Save can help him deliver a kitchen installation – without the headaches.

The focused strategy has paid off, as fewer hardlines have enabled Can-Save to increase sales overall, backed by training and product knowledge in its core categories.

SEARS TO DISPOSE OF ORCHARD SUPPLY HARDWARE STORES
SAN JOSE, Calif. — Orchard Supply Hardware, the venerable, 74-year-old hardware store chain based here, will be sold or spun off as a separate, publicly owned company, by Sears Holding Corp., which has owned the 82-store Orchard since 1996.Sears Holding, the Hoffman Estates, Ill.-based corporate entity formed when Kmart and Sears Roebuck & Co. merged, is pruning its operations to focus on its department-store business and its off-mall growth strategy through Sears Essentials and Sears Grand. For example, Sears has announced that it would sell Land’s End, the catalog clothing dealer, for which Sears paid $1.9 billion in May 2002.

Sears didn’t comment on the timing of its decision to sell Orchard, except to state that it was “pursuing alternatives to provide Orchard Supply Hardware with the capital to grow its store base.” To handle the Orchard deal, Sears has retained Citigroup Global Markets and Lehman Brothers as financial advisors. Ted McDougal, Sears’ vp-public relations, told HARDLINES that this decision would not affect Sears Holdings’ 163-unit Sears Hardware operations. In April, the company disclosed that it had added appliances to another 27 Sears Hardware outlets in seven states, bringing the total number of those stores offering appliances to 115 units. Earlier this year, it launched its first Sears Hardware stores in Canada, as well.

Nine years ago, Sears bought Orchard — then a 61-unit operation — for $415 million, and attempted to meld Orchard with Sears Hardware. The two dealers never really meshed, though, partly because Orchard’s stores, which range from 41,000 to 60,000 sq.ft. and stock 45,000 SKUs, are much larger and better assorted than Sears Hardware units, which, at 22,000 sq.ft., are less than half the size on average. Several years ago, Sears experimented with using Orchard’s store format model to expand a number of Sears Hardware in the Northeast to as large as 55,000 square feet.

Gary Balter, a retail analyst with UBS, was widely quoted as estimating that Orchard would fetch $300 million – well below the price Sears paid for it. He also suggested that Home Depot and Lowe’s might be potential buyers. That speculation makes some sense, in that both big boxes are already testing smaller-format versions of their own stores. However, Home Depot has been moving more aggressively into the pro sector. It may also have its eye on bigger fish than Orchard, as rumors persist that Home Depot covets B&Q, the hardware and home improvement division of U.K.-based Kingfisher, despite denials of any impending deal by Kingfisher officials. (See story elsewhere in this issue)

MERGER UPDATE: HOME DEPOT AND B&Q – NOT!
LONDON – According to Kingfisher CEO Gerry Murphy, his chat two weeks ago with Bob Nardelli, head of Home Depot, was strictly “routine.” He admits he also spoke with executives from Lowe’s, in what were just state-of-the-industry discussions. Nevertheless, the meetings, combined with the drop in Kingfisher’s share price, fueled rumors that they may once again be the target of a takeover bid. The cost of taking over Europe’s largest home improvement retailer, based on its current share price, would be close to 6 billion pounds. But there are some deterrents to making it a plum acquisition for either Home Depot or Lowe’s. Strict employment rules in France, which favour unions, and where B&Q has a strong presence with its Castorama stores, combine with the weakness of the U.S. dollar against the euro. However, B&Q has a strong presence in China. With the recent takeover of 14 OBI stores there, it now has 36 stores in total. Home Depot, despite having offices there, has zero stores in China.

WHAT’S ON AT NHS:
A VISITOR’S GUIDE
SPECIAL REPORT – The biggest industry show in North America is only a week away. The 60th edition of the National Hardware Show takes place in Las Vegas, May 17-19, and in only its second year at its new location, the show is sold out. More than 3,100 vendors will be on hand, filling 680,000 sq.ft. in both the Sands Convention Center and Las Vegas Convention Center. Hardlines will be front and centre at this year’s show with the educational and networking events you’ve come to expect from Hardlines! Here are some things you should put on your networking calendar in Las Vegas…We start off with “What’s Hot in Lawn & Garden,” Tuesday, May 17 at the Sands Convention Center. Time: 2-2:45 p.m. Come learn more about the factors driving lawn and garden sales in the U.S., in North America and around the world. Featuring: Panelists are Bruce Butterfield of the National Gardening Association, Friedericke van Sandt of Planto, a specialty manufacturer in Germany, and Rob Lunan, manager of garden and gift lines at Lee Valley Tools. John Caulfield, contributing editor of Hardlines, will moderate the panel.

The Canadian Hardware and Housewares Manufacturers Association will host its annual Maple Leaf Night/Soirée Feuille d’érable on Tuesday, May 17, at the Curve Night Club-Aladdin Resort & Casino. Time: 5:30-8:00 p.m. More than 100 vendors are already signed up to rub shoulders with Canadian Tire, Fedco, Home Hardware, House of Tools, BMR, Sears, TruServ, TSC, Zellers, and more. For more info, contact: CHHMA, 416-282-0022.

Hardlines, in conjunction with the Presidents Council, present “Global Retailers: Best Practices from Around the World,” Wednesday, May 18 at the Las Vegas Convention Center. Time: 3-4:30 p.m. Featuring: a world-class retail panel: John Herbert, general manager of the European association of DIY retailers; Robert Collins, Director of International Sales and Retail Development, Ace Hardware Corp.; Harald Lux, head of Emil Lux in Germany; Jim Lowe, director of strategic research for one of the leading home improvement retailers in England, Focus DIY. Michael McLarney, Editor & Publisher of Hardlines, will serve as moderator.

Hardlines, in partnership with the National Hardware Show, presents an International Reception at the Las Vegas Convention Centre (immediately following the “Global Retailers” panel). Time: 4:30-5:30 p.m. Want to connect with buyers from the U.S., South America and overseas? This will be the absolute best place in Las Vegas to do it! For more info, click here.

If you want to meet some top international buyers one-on-one, you should definitely sign up for “International Buying Day,” organized by the Presidents Council, on Monday, May 16, the day before the show starts officially. The Buying Day is designed to provide an efficient forum for suppliers who want to expand their market share. Because of the individual appointment format, the Buying Day is limited to 40 suppliers, who will have individual meetings with the following participating retailers: B&Q – U.K.; Focus DIY – U.K.; Globus – Germany; Homebase – U.K.; Komeri – Japan; and Sodimac – Chile. Cost is US$2,000 per vendor. click here to receive more details.

COMPANIES IN THE NEWS
ST. JACOBS, Ont. – Home Hardware Stores will announce next week its formal partnership with well-known garden guru Mark Cullen. Cullen, whose family’s business, Cullen Gardens. was merged recently with Sheridan Nurseries, is a well-known columnist and syndicated radio gardening expert. The strategic partnership will tie in with Home’s increased focus on both the garden category and the female shopper to whom that category caters.OAK BROOK, Ill. — Ace Hardware, the industry’s largest dealer-owned buying group, would just as soon forget about the first three months of this year, when its profits fell 12.6% to US$14.6 million, on wholesale sales of $798.8 million that inched up 1.2% to US$798.8 million. Inclement weather, higher energy costs, a drop-off in consumer spending and a later scheduling of its spring dealer convention all contributed to Ace’s sluggish financial performance, according to Ray Griffith, the co-op’s president and CEO.

HOUSTON — Garden Ridge, the home décor dealer with 35 stores in 13 states, has emerged from bankruptcy protection under Chapter 11 with a reorganization plan that a Delaware court approved late last month. That plan could move forward after unsecured creditors agreed to accept a distribution of preferred stock. The company, based here, can operate with a $25 million equity investment by Three Cities Research, a New York-based investment firm, and an $80 million credit line from Bank of America and GE Capital.

BENTONVILLE, Ark. – Wal-Mart reported a 14% increase in first-quarter earnings, which grew to $2.5 billion from $2.2 billion during the same period a year earlier. Sales hit $70.9 billion, up 10% from $64.76 billion. Total revenue including sales and other income grew to $71.7 billion, up from $65.4 billion. Same-store sales were up 2.9%.

MINNEAPOLIS – In its first quarter ended April 30, Target’s earnings reached $494 million, up 15% from $432 million a year earlier. Sales were up 13%, rising from $10.18 billion to $11.48 billion. Same-store sales were up 6.2%.

MARKET INDICATORS: HOUSING MARKETS CONTINUE TO SURGE
Canada’s housing market stayed buoyant in April, as the seasonally adjusted annual rate of housing starts reached 230,400, up 5.5% from 218,400 units in March, according to CMHC. Urban starts were slightly higher than starts overall, as they rose 5.6% seasonally adjusted to 200,400 units in April. Multiple starts led the way, climbing 8.1% to 104,400 units. Single starts increased 3.1% to 96,000 units on a seasonally adjusted annual basis. For the first four months of 2005, actual urban starts were 5.4% lower than in the same period of 2004. Year-to-date single starts fell 9.7%, and multiple starts eased 1.2% compared to the same period last year. New housing prices in March rose 0.4% from February, while the 12-month rate of increase remained the same, at 5.1%. Increased costs for building materials and labour, along with favourable market conditions, led to the increase, says Statistics Canada. Land value increases were a factor in 8 of the 21 metropolitan areas surveyed.

****HARDLINES MARKETPLACE****
Don’t miss the products and services on the Hardlines web Marketplace:
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And check out Hardlines Classifieds on the web:
https://hardlines.ca/html/classifieds_new.asp


SERVICES OFFERED
 

RETAIL IS DETAIL. Let Noral Instore, a national service company, handle your service requirements in Canada. Noral serves some of America’s leading manufacturers, managing their lines for Canada’s top hardware retailers, big boxes and mass merchandisers.

Contact Dave Leslie at 905-702-9443, to find out how Noral can boost your sales in Canada. http://www.noralmarketing.com
(01/05)

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Manchester Tank
NORTH AMERICA’S “PREMIER MANUFACTURER”

of Propane Cylinders

NOW available in Canada

 

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propane cylinders available)

. Recognized Market Leader .
. Unsurpassed Quality .
. Reliable Delivery .
. Outstanding Customer Service .

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© 2005 by Michael McLarney.
HARDLINES™ the electronic newsletter hardlines.ca
Phone: 416.489.3396; Fax: 416.489.6154
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May 9, 2005

 


John Caulfield, Contributing Editor
vol. xi, #19, May 9, 2005

IN THIS ISSUE:
• SPECIAL PRE-SHOW ISSUE: NHS IN LAS VEGAS
• Rona snags Olympic sponsorship
• Home Hardware expands and renames kitchenwares dept.
• Home Depot plans more Canadian openings
• Loblaw targets general merchandise for growth
• B&Q grows presence in China with takeover
• Home improvement most popular in Minneapolis
* * * * * *

“Each of us must do the things that matter… you were once as young and scared as me.” Tom Rush (from “Child’s Song”)
CONSOLIDATION KEEPS RETAIL SALES IN HANDS OF A FEW
TORONTO, May 4, 2005 – Canadians continue to invest in their homes at a record rate, and just four organizations are reaping exactly half of that retail spending. According to a new report in Hardlines Quarterly Report, Home Depot Canada, Rona inc., Home Hardware Stores Ltd., and Canadian Tire Corp. grew at a healthy clip last year. And even though housing starts are beginning to stabilize in 2005, these retail giants – and the retail home improvement sector in general – can be counted on for vigorous growth in the year ahead, despite what Wall St. and Bay St., despite negative signals from Wall St. and Bay St. ”The rate of investment by Canadians on repair and renovation now exceeds the value of spending on new home construction, a phenomenon that is being felt at the cash register, where $1 out of every $10 spent at retail goes toward fixing, renovating or otherwise enhancing the home,” says Michael McLarney, Editor and Publisher of Hardlines Quarterly Report.

“That puts retail giants such as Home Depot, Rona and Canadian Tire in a favorable position for long-term growth, especially as consolidation finds almost half the industry in the hands of these four,” he continues.

“Canada’s Top Four” appears in the latest issue of Hardlines Quarterly Report, the sister publication to Hardlines. Call us for info on how to subscribe!

RONA TEAMS WITH 2010 OLYMPICS, ADDS LOCAL INITIATIVES
MONTREAL & VANCOUVER – Rona will replace Home Depot as official retail home improvement sponsor for the Olympics. The games will be held in 2010 in Vancouver. The eight-year partnership provides Rona with sponsorship rights for the 2010 Olympic and Paralympic Winter Games, including sponsorship rights for the Canadian Olympic Team for the Torino 2006, Beijing 2008, Vancouver 2010 and 2012 Olympic Games.

Rona bid aggressively to get the sponsorship from Home Depot, in a deal valued at $68 million. Besides providing support for a distinctly Canadian event, to complement its all Canadian marketing efforts, the sponsorship is expected to give Rona a big lift in awareness in Western Canada. “It’s important to establish us in the West, where we are really focusing on our growth,” says Sylvain Morissette, spokesperson for Rona. “But it’s an exciting announcement for our entire organization nationally, and for our employees,” he continues.

The Rona deal includes a $7 million investment in additional initiatives to support sports at the community level. These include the Rona Youth Aspiration program and the Own the Podium program. The company has also committed to an aggressive marketing and communications program to help promote awareness of the Olympic Games across Canada.

HOME HARDWARE BROADENS HOME ENHANCEMENT OFFERINGS
ST. JACOBS, ON – One of the major resets of Home Hardware’s newest store design program affects the kitchen and housewares department. Formerly called the Gourmet Shop, the department’s offerings have been expanded, in an effort to broaden its appeal to the distaff shopper, and renamed “Home Expressions.”It’s all part of a brand new look for Home Hardware Stores that was unveiled at its spring market last month. The program, which includes everything from exterior signage to interior layout and endcap displays, was developed for Home Hardware by Watt International.

A comprehensive store package was last done in 1996, with ameliorations made over the years. According to Bill Ferguson, dealer support manager for Home Hardware Stores, the latest changes are designed, in part, to broaden the appeal of Home Hardware stores to women.

Home Expressions is among a number of departments and service areas that have been repositioned. Others include paint & decorating and customer service. To better serve Home’s contractor and heavy DIY customers, specialty departments, such as the Builder Centre and Home Design Projects department, have been enhanced to make it easier for customers to get the advice, ideas and products to tackle successfully complete projects.

“To maintain its position as one of Canada’s leading retailers, Home Hardware needed to further strengthen its brand and re-create the Home shopping experience,” said Peter Heywood, Vice President of Brand Strategy, Watt International. “Through our strategic design expertise, we have helped them build on their already strong, consistent brand to deliver results and keep customers coming back time and time again.”

 

CANADIAN TIRE WANTS INNOVATIVE VENDORS
TORONTO – Tom Carter knows Canadian Tire. As category manager for bath shop and home décor, it’s his job to help merchandise the company’s newly expanded décor division. But as for the products themselves, he admits frankly – and humorously, “I don’t anything about these things. And that’s where you come in,” he told a room full of vendors at the recent Hardlines Meet the Buyers breakfast seminar in Toronto. With at least 50% market share in 83 product categories it represents, Canadian Tire has a mandate to be “first to market with new and innovative products,” he said. Any vendor with something unique to offer will be of interest to Carter and his fellow buyers. But coming in to see a Canadian Tire buyer requires much more, including knowledge of how this unique retailer operates. Unlike many other hardlines companies, everyday low pricing is not part of Canadian Tire’s strategy. “We are a high-low retailer, absolutely,” he affirms. Vendors must be able to get behind the Tire’s promotional approach to selling, one, Carter said, that is very powerful indeed. In fact, he admits he was “shocked” by the kind of volumes that can be generated through a flyer blowout. “We can sell as much product in one week as would normally be sold in a year.”

To meet the demands of this kind of selling formula, potential vendors must come to the table with market intelligence – lots of it – plus appropriate packaging, and the ability to deliver into Canadian Tire’s central distribution centre in Brampton, ON on an efficient basis.

Canadian Tire’s newest store format, called Concept 20/20, offers an updated store layout and expands a number of product categories. One that is getting a big push is Carter’s own bath and décor department. Here, under a newly renamed program called “Bathscapes,” changes have been made to include more high-end products, and even more everyday items, such as towels.

Carter’s department is currently supplied by 25 main vendors, and he wants to reduce that. In the face of consolidation, even existing vendors who want to be part of the growth of Canadian Tire must be able to add value and offer innovation in a product offering. And that product must be offered within a complete selling package. “Offer not just product, but a program,” he advised.

HOME DEPOT INCREASES PLANS FOR SMALLER STORES
TORONTO – Home Depot Canada will open 20 stores in 2005, up from 19 previously announced. The increase includes at least three 60,000-sq.ft. stores, which are considered a key part of Home Depot’s strategy to expand into smaller Canadian markets.“These ‘60,000s’ will put us in many more communities,” says Nick Cowling, a spokesperson for Home Depot Canada. The smaller stores, which typically cut back on LBM offerings to save space and reduce overhead, will go into Spruce Grove, Alta., near Edmonton, in July; Chatham, Ont., by the end of Home Depot’s third quarter (that puts it before Christmas); and in Squamish, B.C., during the fourth quarter, which ends March 31, 2006.

He expects the current rate of growth, which will include more 60,000-sq.ft. outlets, to “continue in the years to come.”

The next openings in Canada will be regular 113,000-sq.ft. outlet in Vaudreuil, QC and a 95,000-sq.ft. store in Woodstock, ON, both in July.

Home Depot, typically unrivalled in its expansion in Canada, appears to be paying more attention than ever to the store opening numbers. Its newest – and only serious – rival is Rona inc., which doubled its planned store expansion for 2005 late last year. It plans five-10 big box openings, and another five-10 traditional building centre openings, in 2005.

LOBLAW’S 1Q GROWTH COUNTS ON GENERAL MERCHANDISE
TORONTO – Grocery giant Loblaw Cos. reported a 7.9% sales increase in the first quarter, even as profits tumbled due to costs related to restructuring. Sales hit $447 million in 1Q, while same-store sales were up 2.4%. But watch out: as it expands its product range to ward off Wal-Mart’s expansion into grocery, Loblaw expects continued growth from product sales that historically came from hardware stores. Costs incurred in the first quarter include the effect of the re-organization of its supply chain network, which will include the replacement of a number of smaller distribution centres over the next several years with a modernized, more central network of DCs. In addition, there were costs associated with the establishment of a new national head office, which will open in Brampton, ON in the third quarter. As Loblaw pursues its strategy to increase its presence in general merchandise, the relocation of those operations from Calgary to the new Brampton office will take place through the summer of 2005.
B&Q BUYS STORES IN CHINA
LONDON – While observers speculate that Kingfisher’s DIY division B&Q, is on the selling block, the really important news from last week is that B&Q managed to increase significantly its presence in China. B&Q bought up all of German DIY retailer OBI’s stores in China. The acquisitions add 14 outlets to B&Q’s 22 in China, reinforcing its presence in that burgeoning sector.By adding to B&Q’s asset base, Kingfisher may be attempting to ward off a hostile takeover gesture by Home Depot, or even Lowe’s, both of which Kingfisher CEO Gerry Murphy has admitted to meeting with recently. Kingfisher issued a stock warning last week, sending the stock into a skid – and fueling takeover rumors. But the weakness of the U.S. dollar in relation to the euro is inflating the price of B&Q, making for a less attractive takeover target by a U.S. company, at least for now.

Meanwhile, Home Depot, which is already including China when it itemizes its international presence, has yet to build a single store there.

Other possible bidders for B&Q include Kohlberg Kravis Roberts and a private equity firm, Permira, which has invested in other companies in this industry before, including the DIY chain Homebase.

TWO-THIRDS OF AMERICANS INVESTED IN HOME IMPROVEMENT
NEW YORK – A new survey of consumer shopping patterns found a sizable increase in the number of households nationwide that are engaging in home improvement, particularly interior projects. The number of households that purchased merchandise for at least one home improvement project in 2004 was 18% higher than in 2001, according to a study released this week by New York-based Scarborough Research, a joint partnership between the publishing giant VNU and Arbitron. Scarborough tracks the shopping, media and lifestyle patterns of more than 200,000 Americans in 75 markets, and covers 1,700 categories and brands. Minneapolis is the top U.S. market for home improvements, where 74% of homeowners having conducted home improvement projects during the past year. Five markets in New York and four in Florida finished among the top 30 home improvement markets.

Scarborough’s survey found that nearly two-thirds of all American households had invested in a home improvement project last year, with interior projects leading the charge: the number of households that spent money to improve the interior of their homes – through such activities as painting, wallpapering, carpeting, bathroom remodeling, etc. – was up 30% over 2001. “We see more homeowners taking on involved and expensive projects, such as remodeling,” said Bob Cohen, Scarborough’s president and CEO. “Additionally, the focus on interiors can be attributed, in part, to the insecurity of today’s world. People are taking refuge in their homes more than ever, and
keeping one’s sanctuary fresh and new – even by taking on simple, inexpensive projects – adds to the feelings of peace and warmth people get from their home.”

WHAT’S ON AT NHS:
A VISITOR’S GUIDE
SPECIAL REPORT – The biggest industry show in North America is only a week away. The 60th edition of the National Hardware Show takes place in Las Vegas, May 17-19, and in only its second year at its new location, the show is sold out. More than 3,100 vendors will be on hand, filling 680,000 sq.ft. in both the Sands Convention Center and Las Vegas Convention Center. Hardlines will be front and centre at this year’s show with the educational and networking events you’ve come to expect from Hardlines! Here are some things you should put on your networking calendar in Las Vegas…We start off with “What’s Hot in Lawn & Garden,” Tuesday, May 17 at the Sands Convention Center. Time: 2-2:45 p.m. Come learn more about the factors driving lawn and garden sales in the U.S., in North America and around the world. Featuring: Panelists are Bruce Butterfield of the National Gardening Association, Friedericke van Sandt of Planto, a specialty manufacturer in Germany, and Rob Lunan, manager of garden and gift lines at Lee Valley Tools. John Caulfield, contributing editor of Hardlines, will moderate the panel.

The Canadian Hardware and Housewares Manufacturers Association will host its annual Maple Leaf Night/Soirée Feuille d’érable on Tuesday, May 17, at the Curve Night Club-Aladdin Resort & Casino. Time: 5:30-8:00 p.m. More than 100 vendors are already signed up to rub shoulders with Canadian Tire, Fedco, Home Hardware, House of Tools, BMR, Sears, TruServ, TSC, Zellers, and more. For more info, contact: CHHMA, 416-282-0022.

Hardlines, in conjunction with the Presidents Council, present “Global Retailers: Best Practices from Around the World,” Wednesday, May 18 at the Las Vegas Convention Center. Time: 3-4:30 p.m. Featuring: a world-class retail panel: John Herbert, general manager of the European association of DIY retailers; Robert Collins, Director of International Sales and Retail Development, Ace Hardware Corp.; Harald Lux, head of Emil Lux in Germany; Jim Lowe, director of strategic research for one of the leading home improvement retailers in England, Focus DIY. Michael McLarney, Editor & Publisher of Hardlines, will serve as moderator.


Hardlines, in partnership with the National Hardware Show, presents an International Reception at the Las Vegas Convention Centre (immediately following the “Global Retailers” panel). Time: 4:30-5:30 p.m. Want to connect with buyers from the U.S., South America and overseas? This will be the absolute best place in Las Vegas to do it! For more info, click here.

If you want to meet some top international buyers one-on-one, you should definitely sign up for “International Buying Day,” organized by the Presidents Council, on Monday, May 16, the day before the show starts officially. The Buying Day is designed to provide an efficient forum for suppliers who want to expand their market share. Because of the individual appointment format, the Buying Day is limited to 40 suppliers, who will have individual meetings with the following participating retailers: B&Q – U.K.; Focus DIY – U.K.; Globus – Germany; Homebase – U.K.; Komeri – Japan; and Sodimac – Chile. Cost is US$2,000 per vendor. click here to receive more details.

COMPANIES IN THE NEWS
BOUCHERVILLE, Que. – Rona inc. is in the midst of completing the expansion of its headquarters here, with the addition of 70,000 sq.ft. of office space. This effectively doubles the size of Rona’s offices and meeting areas, and will accommodate the relocation of people from the offices of its Réno-Dépôt division in downtown Montreal. That relocation began this weekend, and is expected to finish by mid- to late July, after which the Montreal offices will be closed down. TORONTO – Home Depot blew out a mid-week mini-catalogue promotion to its pro
customers last week. The offer included rental of any tiller, aerator or de-thatcher for a fourth day between Tuesday and Thursday, to receive 50% off the rental price. In addition, waste disposal bins, which have been available in the Ontario market for over a year, are now being offering across the country. The signature-orange bins are provided by a third-party service provider, in sizes ranging from four to 14 cubic yards.

TORONTO – “Imagine This Sold,” Canada’s first eBay drop-off store franchise, is the latest in a new retail phenomenon – companies that provide support services to expedite eBay’s online auction activities. Imagine This Sold provides a drop-off point for customers unfamiliar, or uncomfortable, with undertaking the online auction process themselves. Customers merely drop off products at a local outlet, and collect their money when the items are sold online. Imagine This Sold provides a one-stop-service to appraise, write ad copy, professionally photograph, post on eBay, ship and arrange payment for items for sale. The company is implementing an aggressive franchise
expansion campaign to add local eBay drop-off stores to their existing flagship retail location in uptown Toronto. A second Imagine This Sold store has already opened in Dartmouth, NS and stores will open in Barrie, ON and Calgary over the next three months.

JONQUIÈRE, Que. – A Wal-Mart store that was successfully organized by the United Food and Commercial Workers Union was quickly pronounced unprofitable and then scheduled to close down on May 6. But the store was actually closed down a week earlier. The store, which received union accreditation last fall, was to close May 6. However, Wal-Mart workers will be paid a few additional weeks following the shutdown.

SEATTLE & TORONTO – Sears Canada Inc. and Amazon Services Inc., a subsidiary of Amazon.com Inc., will join forces to beef up Sears’ website, www.sears.ca. Under the multi-year agreement, Amazon Services will build a new Sears Canada branded-website using Amazon technology. Merchandising, marketing, fulfillment and customer service will all be offered, while functions such as Search, Navigation, Personalization, and Community features such as Customer Reviews will be key elements of the new site.

INDUSTRY, Calif. – Home Depot has negotiated a five-year, $13 million lease on a 650,000-sq.ft. distribution center being built here. The retailer is earmarking site for its burgeoning Home Depot Supply division, which services primarily commercial accounts. The Whittier (Calif.) Daily News, quoting sources from CB Richard Ellis, which brokered this deal, reports that Home Depot intends to consolidate two smaller DCs, in Fontana and Santa Fe Springs, into the Industry facility, which, when completed in December, will be the largest available commercial warehouse in the San Gabriel Valley.

MOORESVILLE, N.C. – Lowe’s Cos. may be looking for a new agency to handle its advertising. AdWeek quotes a representative from the retail giant’s current account manager, McCann Erickson, that Lowe’s has placed its account in review and has requested information from 14 agencies. Last year, Lowe’s gross advertising expenses rose 8.5% to $740 million, according to the company’s 2004 10-k filing with the Securities and Exchange Commission.

PEOPLE ON THE MOVE
At Black & Decker, Laura Tremblay has been appointed account executive, Hardware and Home Improvement Industry Division (HHI)–Ontario. Tremblay began her career with Weiser Lock in 1999 as a direct service representative and was then promoted to regional manager in May 2003. In the fall of 2003, Black & Decker purchased Weiser Lock, and Tremblay joined the company’s Hardware and Home Improvement Division … Ken Burkimsher has joined B&D as account executive, HHI-Ontario. He was most recently district sales manager for Mul-T-Lock Canada Inc. Ken began his career as a project coordinator for Contract Hardware Specialists, as well as with ADH Contract Hardware.
MARKET INDICATORS
The total value of building permits issued by municipalities reached $5.27 billion in March, up 4.9% from February and the second-highest level on record. The value of non-residential permits reached a record-high in March, to $2.3 billion, driven by both private and public sector investment. However, the value of residential permits actually fell 12.2% from February, as builders took out $2.9 billion worth of permits in March. Declines occurred in both single- and multi-family components. For the first three months of 2005, the value of building permits totalled $14.7 billion, up 15.8% over the same period in 2004. While the residential sector contributed to this gain (+8.0%), it was largely the strength in the non-residential sector (+32.0%) that fuelled this growth.
U.S. MARKET INDICATORS
Construction spending in March 2005 was $1,051.8 billion, up 0.5% from February and up 8.0% from one year ago, reports the Commerce Department. Total non-residential construction was $459 billion, up 0.7% from last month and up 3.2% from March 2004.

****HARDLINES MARKETPLACE****
Don’t miss the products and services on the Hardlines web Marketplace:
https://hardlines.ca/html/marketplace.html
And check out Hardlines Classifieds on the web:
https://hardlines.ca/html/classifieds_new.asp

HELP WANTED

Retail Business Sales Manager

Our Client is a North American leader and manufacturer of a broad range of products for a variety of construction applications. An energetic, proven Manager to be responsible for all aspects of national sales to building supply dealers is required. You will be responsible for bottom line objectives, customer negotiations and managing the retail products sales force.

To be successful, you’ll already possess strong building products marketplace knowledge and multiple channel experience…and have proven sales and supervisory successes. You thrive as being part of the management team and possess strong customer presentation skills. Competitive compensation and benefits package and the opportunity for career advancement are in turn offered for this Ontario based opportunity.

To apply, please call or forward your resume in strict confidence to Wolf Gugler or Lesley Fulton, quoting Retail Business Sales Manager. Wolf Gugler & Associates Limited. Email: resumes@wolfgugler.com Web site: www.wolfgugler.com, (888) 848-3006.
(4.25/5.02.09/05)

**********************************************************************************  

NATIONAL SALES MANAGER – VANCOUVER

This well established and growing Canadian mid sized building products manufacturing company is their niche market leader, and is adding to their management team. Based at their corporate office, you’ll manage and motivate a small national sales force and business development, while being the point person for major accounts including Rona and Home Depot. Significant growth opportunities exist in Eastern Canada and the United States, and you’ll benefit financially based on your success, with a generous open-ended bonus program.

You have successfully managed a regional or national sales group, or are ready to make the transition from key account sales to the next level. Working knowledge of the building materials industry is essential, along with a proven record of business development successes and a willingness to travel as necessary. Post-secondary education preferred. A competitive salary, bonus, car allowance, company benefit package, and relocation assistance are offered. Enjoy the lifestyle that the west coast has to offer!

To explore this opportunity in complete confidence, please contact Wolf Gugler. Wolf Gugler & Associates Limited. Phone; (888) 848-3006. Email: resumes@wolfgugler.com Web site: www.wolfgugler.com.
(4.18.25/5.02/05)

**********************************************************************************

SERVICES OFFERED
 

RETAIL IS DETAIL. Let Noral Instore, a national service company, handle your service requirements in Canada. Noral serves some of America’s leading manufacturers, managing their lines for Canada’s top hardware retailers, big boxes and mass merchandisers.

Contact Dave Leslie at 905-702-9443, to find out how Noral can boost your sales in Canada. http://www.noralmarketing.com
(01/05)

**********************************************************************************

 

 MARKETPLACE

 

Manchester Tank
NORTH AMERICA’S “PREMIER MANUFACTURER”

of Propane Cylinders

NOW available in Canada

(5 lb. through 420 lb.
propane cylinders available)

. Recognized Market Leader .
. Unsurpassed Quality .
. Reliable Delivery .
. Outstanding Customer Service .

Contact us today for more Information
www.Mantank.com


**********************************************************************************
SELL YOUR COMPANY – OR BUY ONE – WITH HARDLINES CLASSIFIEDS!
DO YOUR EXECUTIVE SEARCH, FIND NEW LINES OR GET NEW REPS IN THE HARDLINES MARKETPLACE.

ONLY $2.60 PER WORD FOR THREE WEEKS IN THE CLASSIFIEDS.
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Hardlines is published weekly (except monthly in December and August)
by McLARNEYCOM
542 Mount Pleasant Rd., Suite 302, Toronto, Ontario, Canada M4S 2M7
© 2005 by Michael McLarney.
HARDLINES™ the electronic newsletter hardlines.ca
Phone: 416.489.3396; Fax: 416.489.6154
Michael McLarney, Editor & Publisher: mike@hardlines.ca
Beverly Allen, Director of Sales & Marketing: bev@hardlines.ca
Isabel Bisong, Circulation Manager: isabel@hardlines.ca
______________________________________________
THE HARDLINES “FAIR PLAY” POLICY:
Reproduction in whole or in part is very uncool and strictly forbidden and really and truly against the law. So please, play fair! Call for information on multiple subscriptions or a site license for your company. We do want as many people as possible to read Hardlines each week – but let us handle your internal routing from this end!
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Subscription: $241 (Canadian subscribers add $16.87 GST = $257.87 per year/ GST #13987 0398 RT). Secondary subscriptions at the same office are only $38 (Canadian subscribers add $2.66 GST = $40.66). Ask about our reduced rate for branch offices. You can pay online by VISA at our secure website or send us money. Please make cheque payable to Hardlines/McLarneyCom.

May 2, 2005

 


John Caulfield, Contributing Editor
vol. xi, #18, May 2, 2005

IN THIS ISSUE:
• Patience, patience: Buyers’ message
• TruServ market pushes best practices
• Zellers will sell more big ticket items
• Home Depot rolls out floor stores
• True Value reports 1Q
• Sears completes buyout of furniture, electronics group
* * * * * *


“On matters of style, swim with the current, on matters of principle, stand like a rock.” Thomas Jefferson 
VENDOR TIPS: BUYERS WANT INNOVATION,
EXCLUSIVE PRODUCTS
TORONTO Industry intelligence. Good pricing. Innovative products. These are important for any vendor attempting to do business with Canada’s top hardlines retailers. That was a message repeated by many of the buying executives who spoke at the Hardlines Meet the Buyers Breakfasts in Toronto and Montreal last week. But the expectation shared by all the buyers was that vendors have patience. Getting through, making contact, is not enough.

In Toronto, buyers from Sears Canada, Canadian Tire Corp., and Home Depot Canada represented the major retailers. An overview of one of Canada’s fastest growing independents, London-ON based TSC Stores, was offered by that company’s merchandise director, Bill Wilson. He was followed by David Nisbet, who heads up Mutual Hardware, the national hardware buying group of which TSC is a member. Another Buyers Breakfast was held two days later in Montreal (more on that next week–MM).

But just breaking through requires determination and lots of homework. One of the key tips each retail buyer reiterated was the need for new vendors to be up on their knowledge of the industry overall. “Market intelligence. This is really important,” said Scott Urie, national merchandise manager at Sears for Craftsman, home and electronics, Sears Canada. “It’s important to know the size of the market and how your product fits in.”

He stressed the need to understand the retailer itself. “You have to know about Sears,” he stressed. “Our target customer is women and their families.” Even for vendors selling to Craftsman, a strong brand aimed at the man, he said, “Ask yourself how your product fits in.”

Urie summed up the concerns of many of the buyers represented over both days. “Know your channel, know your product, know your competitor.”

John DeFranco, division product manager for lawn and garden at Home Depot Canada, noted some of the initiatives that his company is moving ahead with, including installed sales and tool rentals, the latter of which will be in all Canadian stores by year’s end. The commercial-industrial side is also growing rapidly. Home Depot Supply is part of the retailer’s strategy to grow its business-to-business channel. The recent acquisition of Litemor, a commercial lighting supplier, reflects Home Depot’s focus on B2B.

DeFranco noted that his category, seasonal, is growing within Home Depot to the point that the company is fast becoming one of the top 10 garden retailers in North America – opening up a huge opportunity for manufacturers in that sector.

Home Depot is at the forefront of a number of technologies to streamline the supply channel. DeFranco said compliance with UCC – the international data bank that synchronizes international product codes – is important for vendors, as is familiarity with EDI and other technologies. “You can impress a buyer in a presentation by showing that you have the electronic and technology issues resolved.”

Do you have to be a major supplier to deal with a major retailer like Home Depot? The answer is probably yes – most of the time – but not always, especially if you offer something unique. “The smaller and medium-sized companies – these are often the ones bringing the innovations.”
(Next week: highlights from our amazing Montreal Buyers Breakfast!)

TRUSERV MARKET HIGHLIGHTS BEST PRACTICES
WINNIPEG The recent TruServ Spring Market offered the dealer-owned co-op’s members a number of innovations designed to build all three of its key banners, namely True Value hardware, V&S Variety and Country Depot farm and rural. In fact, each of these programs currently has a “best practice” store in the field, serving as a lab to help fine tune methods for dealers to raise the bar on a number of benchmarks, including customer traffic, average basket size and customer closure rates.

According to Ray Falkenberg, vice-president business development and marketing for TruServ Canada, the stores are generating “outstanding results,” which, in turn, managed to generate a lot of interest among dealers attending the market.

The purpose of the Best Practice program, says Falkenberg, is to arm independents in smaller communities to combat the arrival of large-surface stores, especially Wal-Mart and Superstore. “We find if you do nothing when these people move to town, your sales go down as much as 40%,” he says. However, the stores that are following TruServ’s best practices are managing to stabilize sales in the face of new big box competitors.

Three stores are currently being put to the test: a True Value in Nepawa, MB; a V&S in Morden, MB; and a Country Depot in Kingston, ON. Changes have been made to store layouts, with wider aisles, power aisles, and brighter signage. Product mixes have been adjusted, with emphasis on seasonal products (the 2004 Christmas season proved very successful, says Falkenberg).

“Dealers have to compete with the big guys,” he says, “getting traffic up and average basket size up are important measures. Dealers also have to learn how to increase the percentage of people walking into the store who actually end up buying.”

HBC ROLLS OUT “BIG TICKET” DEPARTMENTS IN ZELLERS
TORONTO A pilot program selling large appliances in Zellers stores has gotten the stamp of approval by parent company, Hudson’s Bay Co., for a full roll out.The so-called “Big Ticket” departments, currently in place in 51 Zellers mass merchandise stores across Canada, offer an expanded assortment of appliances, mattress sets and furniture. The program was extended to an additional 27 stores this past weekend, while another 19 will get the upgrade by the fall.

Originally launched at Zellers stores in October 2004, the Big Ticket initiative was piloted in Manitoba, Quebec and Ontario. Three different combinations of Big Ticket departments are being introduced: nine stores will sell a small assortment of appliances, 83 will offer an enhanced merchandise selection, including appliances and mattress sets, and five will offer a full selection of appliances, mattress sets and furniture. The merchandise assortment combines private label and brand name appliances, including GE, Frigidaire and White Westinghouse.

“The consumer response to Big Ticket merchandise at Zellers has been strong,” said Gary MacDonald, senior vice-president, Hbc and general manager, stores, for the Zellers division. “We’re experiencing above average sales increases in these departments.”

HOME DEPOT EXPANDS FLOOR STORE FORMAT
DALLAS — Home Depot has finally decided to expand its fledgling Floor Store concept. Last month, the giant home improvement retailer opened five flooring specialty outlets in Southlake, Mesquite, Fort Worth, north Dallas and Lewisville, Tex. A company spokesman told the Atlanta Journal Constitution that these stores, which average around 14,000 sq.ft., would serve as “feeder” units for Home Depot’s 45,000-sq.ft. Floor Store in Plano, Tex., which opened in 2000. Home Depot operates another test Floor Store in Margate, Fla.In related news, the U.S. Remodelers subsidiary of U.S. Home Systems has expanded its kitchen and bathroom refacing service agreements with Home Depot to seven additional markets — Austin, Dallas, Houston and San Antonio, Tex.; Grand Rapids, Mich.; Salt Lake City and Reno, Nev. — in which U.S. Remodelers will sell, furnish and install kitchen and bathroom refacing products.

Home Depot has about 140 stores in these markets. U.S. Remodelers’ product lines will be offered in all of the markets, except for the Dallas stores, which will only offer the U.S. Remodelers kitchen refacing products. U.S. Remodelers will begin offering its products in these markets in the second quarter of 2005.

TRUE VALUE ANNOUNCES FIRST-QUARTER RESULTS
CHICAGO True Value Company reported revenue of $503.6 million for the quarter ended April 2, 2005, an increase of 0.8%, or $4.2 million, from $499.4 million for the same period a year ago. Net margin for the quarter was $2.6 million, an increase of 24% versus $2.1 million a year ago. “Following a stabilized 2004, first-quarter revenues and earnings were up slightly, driven by improved same-store sales and our continued focus on operating efficiencies,” said Tom Hanemann, True Value’s president and CEO. “Our merchandising team continues to drive assortment enhancements and price reductions for the co-op and membership.”

The member-owned wholesale hardware co-operative reported sales of $2.0 billion in 2004, to its approximately 6,000 independent retailer locations worldwide.

CORRECTION
A story last month about compensation paid by Home Depot to its top executives in 2004 included some incorrect information. The retailer increased the total compensation (which includes salary, bonuses, stock options and other payments) for Frank Blake, its executive vp-business development and corporate operations, by 31.8% to $4,011,081. John Costello, Depot’s executive vp-merchandising and marketing, received $4,077,381, representing a 29.3% increase over 2003. Dennis Donovan, its executive vp-human resources, received a 15.1% bump to $5,324,162. And CFO Carol Tome received a 21.9% increase to $3,995,928.

RETAIL LEADERS GATHER AT NHS FOR INTERNATIONAL PANEL
The National Hardware Show in Las Vegas, May 16-18, will once again offer a comprehensive conference program. Join Hardlines, in conjunction with the Presidents Council, for a world-class retail panel, “Global Retailers: Best Practices from Around the World,” on May 18 at 3 p.m. Panelists are: John Herbert, general manager of the European association of DIY retailers; and Robert Collins, Director of International Sales and Retail Development, Ace Hardware Corp. Harald Lux, head of Emil Lux in Germany, which includes OBI, has also agreed to join us. If that wasn’t fantastic enough, we also have a commitment from Jim Lowe, director of strategic research at Focus DIY plc in the U.K, to participate. This innovative event will be followed by an international reception from 4:30-5:30 p.m. For more info, click here .
COMPANIES IN THE NEWS
TORONTO Sears Canada Inc. has completed the acquisition of Cantrex Group Inc., including its wholly-owned subsidiary Corbeil Electrique Inc. Cantrex is said to be Canada’s largest buying group for independent merchants in the furniture, appliances, electronics, computers, floor covering and photography equipment sectors. It serves more than 1,000 retail outlets across Canada. The purchase is part of Sears Canada’s plan to further leverage its supply chain services in the furniture and appliances sectors and to sell to a wider range of independents. Corbeil Electrique is a specialty appliance retailer with 23 franchised stores and five company-owned outlets, all located in Quebec and the Ottawa Valley. TROY, MI Frank’s Nursery & Crafts Inc. has received approval from the United States Bankruptcy Court for the Southern District of New York to commence solicitation of votes for approval of its Second Amended Chapter 11 Plan of Reorganization, thereby enabling it to complete its Chapter 11 restructuring. The company has finished winding down its store operations, following a series of “going out of business” sales and the sell-off or rejection of substantially all of its leasehold interests. The company will hold onto about 42 parcels of real estate, which will be developed under the reorganization.

TORONTO Home Depot Canada, in partnership with the Clean Air Foundation and the Government of Canada’s One-Tonne Challenge, is offering again this year a “Mow Down Pollution” lawn mower recycling and rebate program. Customers can turn in their old stinky lawn mowers for a rebate of up to $100 on the purchase of a reel mower or electric mower. This year, Home Depot will donate $10,000 in lawn and garden care supplies to the municipality whose citizens have turned in the greatest number of old gas lawn mowers to Home Depot between April 28 and May 8, 2005.

SAN FRANCISCO Building Materials Holding Corp., one of America’s leading pro dealers, saw its net income jump to US$21.1 million in the three months ended March 31, compared with US$4.2 million for the same quarter a year earlier. Revenue during this period increased 37.4% to US$572.9 million, from the company’s BMC Construction subsidiary, which provides turnkey shell construction installation for builders. BMHC’s lumberyard, division, Idaho-based BMC West, reported a 20% sales gain in the first quarter, to US$330.7 million, and a doubling of its operating income to US$28.9 million.

TOWSON, MD Power tools and faucets drove Black & Decker’s financial performance in the three months ended April 3, during which the company’s net income rose 71.7%, to US$148.7 million, on revenue that increased 39% to US$1.52 billion. During the quarter, the company’s power tools and accessories segment, led by its DeWalt line, increased its sales by 50%. The company reported that industrial cordless power tools sales were “particularly strong.” B&D also benefited from a 25%-plus gain in sales of Price Pfister-branded plumbing products, which helped boost the overall business in its Hardware and Home Improvement segment by 9%.

OAK BROOK, IL Ace Hardware Corp. has signed a 10-year extension to its business agreement with Ace Israel that will continue supplying the Israeli retailer’s 25 hardware stores and building the Ace brand in that country. The signing took place today at Ace Hardware’s corporate headquarters here. The Ace Israel Group first allied itself with Ace in 1993 and, at that time, operated four stores. The company has since grown the business to include 25 hardware stores in cities such as Tel Aviv, Jerusalem and Haifa. A 26th store is planned to open later this year in Afula.

WASHINGTON A growing movement to get Wal-Mart’s 1.2 million American workers organized by unions now has the support of political know-how. Paul Blank, one of the leaders of the movement, was formerly national political director for Howard Dean, Governor of Vermont, who ran for leadership of the Democrats. With Blank in charge, the union-organizing movement against Wal-Mart has all the sophistication of a political campaign, with website, volunteer recruitment, etc.

PEOPLE ON THE MOVE
Vasken Altounian is joining Delta Faucet Co. in Indianapolis as executive vice-president – sales and marketing. Vasken will depart his current role as president of Delta Faucet Canada, which he has held since April 1999, Effective June 1st … Rod Pullen will assume the role of president – Delta Faucet Canada in addition to his role of president of BrassCraft Canada … Aaron Jarosz has been promoted to the position of key account manager at Delta Faucet Canada. He will be responsible for The Home Depot Canada account. A Delta veteran since 1999, he has served in various sales roles associated with The Home Depot during the last 6 years.
MARKET INDICATORS
Retail sales enjoyed a hike in February of 1.7% to $30.4 billion, says Stats Canada. That’s the first time consumer spending has topped the $30 billion mark. February’s gain followed an even healthier increase of 2.1% in January. All retail sectors, except general merchandise stores, showed higher sales in February, including a 2.4% gain in the building supplies sector.

****HARDLINES MARKETPLACE****
Don’t miss the products and services on the Hardlines web Marketplace:
https://hardlines.ca/html/marketplace.html
And check out Hardlines Classifieds on the web:
https://hardlines.ca/html/classifieds_new.asp

HELP WANTED

Retail Business Sales Manager

Our Client is a North American leader and manufacturer of a broad range of products for a variety of construction applications. An energetic, proven Manager to be responsible for all aspects of national sales to building supply dealers is required. You will be responsible for bottom line objectives, customer negotiations and managing the retail products sales force.

To be successful, you’ll already possess strong building products marketplace knowledge and multiple channel experience…and have proven sales and supervisory successes. You thrive as being part of the management team and possess strong customer presentation skills. Competitive compensation and benefits package and the opportunity for career advancement are in turn offered for this Ontario based opportunity.

To apply, please call or forward your resume in strict confidence to Wolf Gugler or Lesley Fulton, quoting Retail Business Sales Manager. Wolf Gugler & Associates Limited. Email: resumes@wolfgugler.com Web site: www.wolfgugler.com, (888) 848-3006.
(4.25/5.02.09/05)

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NATIONAL SALES MANAGER – VANCOUVER

This well established and growing Canadian mid sized building products manufacturing company is their niche market leader, and is adding to their management team. Based at their corporate office, you’ll manage and motivate a small national sales force and business development, while being the point person for major accounts including Rona and Home Depot. Significant growth opportunities exist in Eastern Canada and the United States, and you’ll benefit financially based on your success, with a generous open-ended bonus program.

You have successfully managed a regional or national sales group, or are ready to make the transition from key account sales to the next level. Working knowledge of the building materials industry is essential, along with a proven record of business development successes and a willingness to travel as necessary. Post-secondary education preferred. A competitive salary, bonus, car allowance, company benefit package, and relocation assistance are offered. Enjoy the lifestyle that the west coast has to offer!

To explore this opportunity in complete confidence, please contact Wolf Gugler. Wolf Gugler & Associates Limited. Phone; (888) 848-3006. Email: resumes@wolfgugler.com Web site: www.wolfgugler.com.
(4.18.25/5.02/05)

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SELL YOUR COMPANY – OR BUY ONE – WITH HARDLINES CLASSIFIEDS!
DO YOUR EXECUTIVE SEARCH, FIND NEW LINES OR GET NEW REPS IN THE HARDLINES MARKETPLACE.

ONLY $2.60 PER WORD FOR THREE WEEKS IN THE CLASSIFIEDS.
TO PLACE YOUR AD, CALL ISABEL BISONG AT 416-489-3396 OR
EMAIL: isabel@hardlines.ca

Hardlines is published weekly (except monthly in December and August)
by McLARNEYCOM
542 Mount Pleasant Rd., Suite 302, Toronto, Ontario, Canada M4S 2M7
© 2005 by Michael McLarney.
HARDLINES™ the electronic newsletter hardlines.ca
Phone: 416.489.3396; Fax: 416.489.6154
Michael McLarney, Editor & Publisher: mike@hardlines.ca
Beverly Allen, Director of Sales & Marketing: bev@hardlines.ca
Isabel Bisong, Circulation Manager: isabel@hardlines.ca
______________________________________________
THE HARDLINES “FAIR PLAY” POLICY:
Reproduction in whole or in part is very uncool and strictly forbidden and really and truly against the law. So please, play fair! Call for information on multiple subscriptions or a site license for your company. We do want as many people as possible to read Hardlines each week – but let us handle your internal routing from this end!
______________________________________________
Subscription: $241 (Canadian subscribers add $16.87 GST = $257.87 per year/ GST #13987 0398 RT). Secondary subscriptions at the same office are only $38 (Canadian subscribers add $2.66 GST = $40.66). Ask about our reduced rate for branch offices. You can pay online by VISA at our secure website or send us money. Please make cheque payable to Hardlines/McLarneyCom.

Apr. 25, 2005

 


John Caulfield, Contributing Editor
vol. xi, #17, April 25, 2005

IN THIS ISSUE:
• Home Hardware unveils new store look
• Home Depot restructures Canadian division
• TSG looks for new dealers
• Canadian Tire seeks customers for life
• Renos remain hot in Canada
• Quebecers are keen to renovate
• U.S. feels pinch of softwood tariff battle
• Ace surveys why we love to garden
* * * * * *

“The truth is that thinking like a woman can be a tremendous advantage.” Mary Kay Ash (founder of Mary Kay Cosmetics Inc.)
HOME HARDWARE’S NEW LOOK “MARKETS THE STORE”
ST. JACOBS, ON The big news for dealers at Home Hardware’s latest dealer show was the much-awaited introduction of its newest store signage and merchandising program. The comprehensive package includes modified colours, enhanced end caps and sophisticated in-store signage, all developed for Home Hardware by Watt International (better known to this industry as The Watt Group). A comprehensive store package was last done in 1996, with ameliorations made along the way. But the decision to do something more comprehensive ties in with the company’s desire to build on the strength of the Home Hardware brand.

“This is more than just a décor package,” says Bill Ferguson, dealer support manager for Home Hardware Stores. “What we’re trying to do is to meet our customers’ expectations. Customers are more demanding,” he adds, noting that Home stores don’t just compete with other hardware and home improvement retailers. They must earn mind share from other specialty retailers, other forms of entertainment, even Disneyland – anything, in fact, that will make demands on the consumer’s pocketbook.

Starting with the outside of the store, colours have been brightened up, with greys replaced by blacks and reds, and the entrance more clearly marked by bold signage overhead. Inside, the stores will be “warmed up,” says Ferguson, with softer colours, such as sandstone coloured tiles on the floor, and cleaner colours on the walls, to replace the existing reds and whites. Department signs have been re-introduced, as well. Banner kits that hang from the ceiling are part of the new look, but these ones reflect the look of Home’s other printed promotional materials – and they’re easy to replace. Even sharp edges in the store are replaced by curved edges in an effort to appeal more strongly to the female shopper.

Home Hardware wants the shopper to stop and smell the proverbial roses. “I know everybody is in a hurry, but these new elements help to slow people down. It creates an environment that’s warmer, more friendly. But at the same time,” he adds, “we’re trying to create a more effective shopping experience.”

The overarching ambition of the new look is to tie the stores more closely to the promotional – and branding – efforts of other media, such as television ads, flyers and catalogues. “We have to be marketing in the store. It’s not just about merchandising,” says Ferguson. “The store is really part of the message and that’s what we’re trying to get across.”

STRONG YEAR POSITIONS HOMECARE FOR TIM-BR MART UNION
CALGARY Homecare Building Centres and Commercial Independent Dealers celebrated a strong year at their recent annual meetings. More than 250 individuals from both buying groups joined here recently to celebrate the results and collect their rebates.The combined annual purchases by Homecare and CID Dealers grew by $50 million in 2004 to almost $400 million. In addition, the combined overall rebate revenue grew to a high of more than 8%.

Homecare and CID represent the Ontario membership of the larger umbrella group, Matreco. At the end of last year, Homecare agreed to join with fellow Matreco member TIM-BR-Marts Ltd. Together, the combined purchases of TIM-BR-Marts reach almost $1.2 billion and are continuing to grow! Great opportunities currently exist for expanding TIM-BR-Marts nationally. During the meetings, leadership of both groups was turned over to Tim Urquhart, president of TIM-BR-Marts Ltd., as Don Nash, formerly president of both CID and Homecare, assumes the role of executive vice-president of TIM-BR-Marts Ltd.

Cost savings are anticipated by combining head office functions, including accounting, buying, flyer advertising and TIM-BR-Mart marketing. Lots of new and enhanced programs are being introduced, arising from the ‘humongous’ buying power and large number of stores.

HOME DEPOT RESTRUCTURES CANADIAN OPERATION
MONTREAL Home Depot’s most successful division has been re-organized, as Home Depot Canada moves from three divisions to two. Formerly, the country was divided into East, Central and West, with Ontario comprising the Eastern region. That province has been divided, with Southern Ontario, including the densely populated Greater Toronto Area, becoming part of Canada East.Roger Plamondon, formerly in charge of Quebec and Atlantic Canada as regional development director, has taken a new title – and increased responsibilities – as regional vice-president of operations for Canada East. With that Central region now under his auspices, Plamondon divides his time between Toronto and Montreal, reporting to Home Depot Canada president Annette Verschuren.

Jeff Kinnaird is now regional vice-president of operations for Canada West, which includes Northern Ontario.

The move, says Plamondon, will allow Home Depot Canada to strengthen its core functions. It also better reflects the organization of the parent company, based in Atlanta. “The vp structure aligns the Canadian structure more with the U.S. structure,” he says. “It also better reflects the reality of what the marketplace really is, identifying Western and Eastern markets.”

TSG FACES GAP IN MEMBERSHIP WITH LEON’S DEPARTURE
MISSISSAUGA, ON Last week’s announcement that Leon’s Insulation Inc. had joined Rona makes a hole in the ranks of Canada’s newest buying group, The Signature Group. TSG has a small, but powerful roster of members, all specialty gypsum and insulation dealers. But Leon’s, with sales of $95 million last year, is the largest GSD in Ontario, and was one of TSG’s largest members. Leon’s was sold for $48.5 million to Winroc, a division of Superior Plus.But the departure of Leon’s from the group only opens up opportunities for new members, says TSG’s president, Doug Skrepnek. “With everything that occurs, an opportunity creates itself,” he says philosophically. “This actually leaves room for other Ontario dealers who could fill the void.”

Skrepnek says he’s been in regular contact with other commodity dealers in Southern Ontario who would be more than willing to replace Leon’s in the group’s membership. He adds that the group will add more members from other regions, as well. “We’re still as big as any group in Canada, and frankly, we’ll make some moves over the next six months to fill the gap.

HOME IMPROVEMENTS REMAIN HOT IN QUEBEC
MONTREAL Almost three-quarters of Quebecers are regularly involved in renovation and DIY projects, reveals a new study by the Quebec association of home improvement dealers, ADMACQ. The Rénovex ADMACQ Index indicates that the level of renovation activity is down only slightly in the first quarter of 2005, compared with September 2004 and January 2005, when the Rénovex ADMACQ Index reached 76% and 70% respectively.The results support what ADMACQ’s dealer members have recognized themselves – that the DIY trend remains healthy in Quebec, says Donald O’Hara, president and general manager of ADMACQ. “Since the very first Rénovex ADMACQ Index, nearly three households in four have stated that they are regularly involved in renovation or do-it-yourself projects.”

As warm weather arrives in the province, Québec households are expected to step up their renovations on the outside of their homes. In fact, nearly one in four households is planning exterior renovation work in the coming months, says the Rénovex ADMACQ Index. That’s up by 5% over the Index results from January 2005.

For more information on the study, contact: Donald O’Hara at: 450-646-5842, or info@admacq.qc.ca.

CANADIAN TIRE SEEKS “CUSTOMERS FOR LIFE”
TORONTO The recent release of details of a five-year strategic plan by Canadian Tire Corp. included a mandate to build customer loyalty among its retail customers, while increasing the company’s global sourcing.Canadian Tire’s newest store format, Concept 20/20, placed a high emphasis on keeping customers in the store longer, increasing their inclination to shop from department to department, thereby increasing the overall basket size of each customer transaction. But the new strategy will focus on ensuring those customers keep coming back to Canadian Tire. Everyone within the stores, from staff to Canadian Tire associate dealers, will be encouraged to “perform in a manner that supports our goal of developing life-long relationships with our customers,” explains a recent release.

The end result, higher sales, will satisfy Canadian Tire’s overriding mission to increase shareholder value.

Canadian Tire also wants to increase the number of products it sources globally, to maintain product margins, increase sales and “improve the customer value proposition by offering greater product innovation.” The giant hard goods distributor opened its first office in Hong Kong last fall.

The company expects to spend $350-$400 million annually to support its continued expansion and the development of its infrastructure.

NEW STUDY SHOWS HOMEOWNERS PAY TOP $$ FOR RENOS
TORONTO Canadians homebuyers are spending top dollar to purchase the “perfect” home, only to invest tens – sometimes hundreds – of thousands more to renovate, decorate and customize, says a new study by RE/MAX. “Today’s Canadian purchasers are more educated, more sophisticated and more demanding than their predecessors, says Michael Polzler, Executive vp, RE/MAX Ontario-Atlantic Canada, in a prepared release. “Their level of disposable income is also higher. They are making housing decisions that reflect their needs, while renovating to realize their dreams and desires. He says potential home buyers will view properties with their contractors or architects in tow, to evaluate its renovation potential. The average expenditure on a home renovation exceeds $14,000, with 10% of homeowners planning to spend $25,000 or more.

Much of the expenditure will be fuelled by inheritances that ageing baby boomers are receiving. The total value of that inheritance money is expected to reach $550 billion nationally over the next 10 years, says a report by Ernst & Young.

According to Statistics Canada, renovation spending in Canada will reach a record $38 billion in 2005, climbing to more than $40 billion in 2006. Nearly 40% of all homeowners plan to undertake some kind of home improvement this year, with a minimum expenditure of $1,000.

The most popular renovation projects, which also provide a solid return on investment, asserts the RE/MAX study, include bathrooms, kitchens, exterior projects such as a new roof, paint, windows, and flooring.

CONGRESSMEN CALL ON BUSH TO END LUMBER TRADE WAR
WASHINGTON — A bipartisan contingent in the U.S. House of Representatives is calling on President Bush to stop the country’s current trade war with Canada over softwood imports. More than 45 congressmen, including six members of the Ways and Means Committee, sent a letter urging Bush to end duties on those imports, which amount to more than 20%, that by some estimates are causing home prices to rise and are pricing 300,000 families out of the market. “Essential to a strong housing market is the U.S. construction industry’s access to a reliable supply of softwood lumber, because sufficient quantities and appropriate substitutes do not exist in the U.S. for the type of lumber manufactured in Canada,” stated the letter.Some $4 billion in collected duties are being held in escrow, and the U.S. has stated that it would not comply with the North American Free Trade Agreement and return those duties if they are found to be illegally collected. The signatories, as well as the American Consumers for Affordable Homes, an alliance that has been fighting for free trade and open lumber sales between the two countries, are urging the President to honor the U.S. commitment under NAFTA’s dispute resolution process, and assure that duties illegally collected are returned to Canada.

U.S. and Canadian producers have battled over lumber turf since the early 1980s. More than 100 bipartisan members of the U.S. Senate and House of Representatives have called on the Bush administration, over the past four years to end its challenge to Canada, and not impose any export taxes, duties, or quotas on lumber that is essential to the domestic housing market and economy.

ACE STUDY: AMERICANS HAVE A PASSION FOR GARDENING
OAK BROOK, Ill. A new study commissioned by Ace Hardware Corp. reveals some DIY habits of Americans, including an overwhelming urge to garden and landscape. “Why Americans DIY”, a study of 1,000 U.S. homeowners found that 83% said they personally work in their yard or garden, reflecting the passion people have for these outdoor extensions of their homes. Benefits cited by these “green thumbers” range from simply relaxing in the great outdoors and personally harvesting fruits and vegetables to making their homes more attractive. And this trend shows no sign of slowing down. According to the study, gardens will continue to be a strong focus of outdoor projects for DIYers throughout 2005. Nearly half of the respondents to the study – 45% — said they will add flowers; almost one-third will plant trees or shrubs; and 32% will grow vegetables.“Yards and gardens offer a wonderful retreat from today’s frenetic, fast-paced world,” says Lou Manfredini, Ace Hardware’s “Helpful Hardware Man” and national home improvement expert. “Plus, people greatly appreciate the simple pleasure of working with their hands to grow living things.”

Women are more likely to dig in the garden than men, however. Fifty-six percent of women said they like planting flowers, versus 34% of men. Male involvement in the yard and garden was reflected in purchasing intentions: 10% of respondents say they’ll buy a new gas grille this year.

HARDLINES & PRESIDENTS COUNCIL
OFFER PANEL OF RETAIL LEADERS
AT NHS
The National Hardware Show in Las Vegas, May 16-18, will once again offer a comprehensive conference program. Join Hardlines, in conjunction with the Presidents Council, for a world-class retail panel, “Global Retailers: Best Practices from Around the World,” on May 18 at 3 p.m.Panelists are: John Herbert, general manager of the European association of DIY retailers; and Robert Collins, Director of International Sales and Retail Development, Ace Hardware Corp. Harald Lux, head of Emil Lux in Germany, which includes OBI, has also agreed to join us. If that wasn’t fantastic enough, we also have a commitment from Jim Lowe of the leading home improvement retailer in England, Focus, to participate.This innovative event will be followed by an international reception from 4:30-5:30 p.m. For more info, click here .
COMPANIES IN THE NEWS
TORONTO Sears Canada Inc. recorded total revenues for the first quarter ended April 2, 2005 of $1.32 billion, down 0.8% from $1.33 billion for the same period in 2004.13 weeks ended April 3, 2004. Same store sales decreased 2.5%. Net earnings for the quarter, including non-comparable items, were $13.9 million, down from $16.6 million. Net earnings for the quarter, excluding non-comparable items, were a loss of $3.8 million, a swing from the profit of $7.7 million in the same quarter last year. The results were blamed on the long winter and the early arrival of Easter. NEWTON, IA Maytag Corp. reported first-quarter consolidated sales of US$1.168 billion, down 4.2% from sales of $1.219 billion in the same period last year. Consolidated net income for the first quarter was $7.7 million, compared with US$38.7 million a year earlier. Lower net sales and higher costs, primarily for steel and energy-related items, plus higher distribution costs reduced first-quarter profitability.

NEW YORK Tembec, the giant Canadian forest products company, has teamed with environmental organization ForestEthics to identify and protect endangered forests in North America’s largest remaining wilderness, the Canadian boreal forests. The two groups will rely on certification by the Forest Stewardship Council to assure buyers that products are free of social and environmental controversy. Tembec has committed to seeking FSC certification for the forests under its care by the end of 2005. The boreal forest of North America is one of the largest intact forest ecosystems left on earth, with 25% of the earth’s remaining intact, road-less forests. This region supports some of the planet’s largest populations of wildlife, including grizzlies, wolves, woodland caribou and lynx.

FORT WAYNE, Ind. — The dealer-owned buying group Do-it Best, will include a first-time exhibit at its annual spring market that combines the Farm & Ranch and pet supplies categories.The exhibit area will have several components, including an outdoor display area for equipment and related products, as well as suggested planograms for different-sized stores and marketing tips. More than 350 clip strip ideas will be on display, featuring items targeted for sale during the months of January through July.
The co-op stated that dealers can aim this merchandise at several target customers: people who actually own farms and ranches; the “hobby farmer,” whose numbers are growing beyond rural markets; and the 70% of Americans who own at least one pet, and who spend $31 billion annually on pet supplies. The program can fit into 20 ft. or up to 400 ft., depending on the dealer’s needs.
The exhibit will be part of Do-it Best’s spring convention, to be held at the May 14 through May 17 at the Indiana Convention Center in Indianapolis.

NEW YORK Sherwin-Williams had earnings of US$83.3 million for the first quarter, up 62% from US$51.5 million during the same quarter a year earlier. 1Q sales rose to US$1.54 billion, from US$1.32 billion in the same period a year earlier. Sales were up 17% to US$1.54 billion, from US$1.32 billion. Revenue was driven, says the company, by architectural paint sales to contractors and DIYers, but adds that consumer sales growth was weak.

MONTREAL Hart Stores Inc., the chain of mid-sized department stores, recorded net earnings of $5.1 million for the fiscal year ended January 29, 2005, down from $5.4 million a year earlier. Total revenues for the period increased to a record $133.8 million, from $127.8 million. Subsequent to the fiscal year end, Hart Stores opened three new stores, including a 40,000-sq.ft. outlet in Whitby, Ont., the company’s third store in Ontario and its first in the Greater Toronto Area. Hart Stores Inc. operates a network of 67 mid-sized department stores under the Hart, Bargain Giant and Géant des Aubaines banners.

BRENTWOOD, TN Tractor Supply Co., the largest retail farm and ranch store chain in the United States, enjoyed first-quarter net sales of US$377.2 million, a 14.1% increase over US$330.6 million last year. Same-store sales increased 4.2% versus last year’s 12.4% gain. Gross profit increased 13.0% to US$112.1 million and gross margin was 29.7%, compared with 30.0% for the comparable quarter in 2004. Net income for the quarter was US$0.7 million, down from $3.4 million for the same quarter in 2004. Tractor Supply opened 13 new stores and relocated another two during the quarter.

GLENVIEW, IL Illinois Tool Works Inc. has posted a 7.6% increase in quarterly profit, thanks in part to acquisitions and strong demand in its North American specialty systems business. The company, whose products range from fasteners and beverage holders to food service equipment and countertop materials, earned $312.3 million, up from US$290.2 million in the same period a year earlier. Sales were up 13% to US$3.07 billion, from US$2.71 billion.

TORONTO Norbord Inc., one of the world’s largest producers of OSB, particle board and plywood, comes off a first quarter of strong earnings with the announcement that its board of directors has approved a series of capital initiatives to enhance shareholder value and increase the earnings capacity of the company. The four initiatives include payment of a special dividend to common shareholders, redemption of all outstanding preferred shares, continuation of common share repurchases under a normal course issuer bid, and expansion of the company’s North American OSB capacity.

MARKET INDICATORS
Consumers paid 2.3% more in March than the same month a year earlier for the goods and services included in the Consumer Price Index basket. This increase followed a 12-month rise of 2.1% in February. The increase owed a lot to rising gasoline prices. The CPI, excluding energy, was up 1.7% from March 2004 to March 2005. From February to March, the CPI rose by 0.6%. Wholesale sales increased for the fourth time in the past five months, gaining 1.1% in February, says Stats Canada. Since September 2003, total wholesale sales have generally been rising, following declines since March 2003. Of the 15 trade groups, seven posted gains in February, which accounted for 65% of total sales.
U.S. MARKET INDICATORS
According to the U.S. Commerce Department starts of new homes fell in March to their lowest levels since January 1991. Starts declined by 17.6%, compared to March, to an annualized rate of 1.837 million units, the lowest level since last November’s. Starts of single-family homes fell 14.4% to 1.529 million units. In addition, building permits, which usually augur future construction activity, declined in March by 4% to 2.023 million units.
OVERHEARD…
“Tembec is raising the bar in terms of what practices are acceptable in the forest and the products available in the market.” – Lafcadio Cortesi of ForestEthics, whose organization has partnered with forestry giant Tembec Inc. to expand the base of “forest-friendly,” FSC-certified products.

****HARDLINES MARKETPLACE****
Don’t miss the products and services on the Hardlines web Marketplace:
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And check out Hardlines Classifieds on the web:
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HELP WANTED

Retail Business Sales Manager

Our Client is a North American leader and manufacturer of a broad range of products for a variety of construction applications. An energetic, proven Manager to be responsible for all aspects of national sales to building supply dealers is required. You will be responsible for bottom line objectives, customer negotiations and managing the retail products sales force.

To be successful, you’ll already possess strong building products marketplace knowledge and multiple channel experience…and have proven sales and supervisory successes. You thrive as being part of the management team and possess strong customer presentation skills. Competitive compensation and benefits package and the opportunity for career advancement are in turn offered for this Ontario based opportunity.

To apply, please call or forward your resume in strict confidence to Wolf Gugler or Lesley Fulton, quoting Retail Business Sales Manager. Wolf Gugler & Associates Limited. Email: resumes@wolfgugler.com Web site: www.wolfgugler.com, (888) 848-3006.
(4.25/5.02.09/05)

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NATIONAL SALES MANAGER – VANCOUVER

This well established and growing Canadian mid sized building products manufacturing company is their niche market leader, and is adding to their management team. Based at their corporate office, you’ll manage and motivate a small national sales force and business development, while being the point person for major accounts including Rona and Home Depot. Significant growth opportunities exist in Eastern Canada and the United States, and you’ll benefit financially based on your success, with a generous open-ended bonus program.

You have successfully managed a regional or national sales group, or are ready to make the transition from key account sales to the next level. Working knowledge of the building materials industry is essential, along with a proven record of business development successes and a willingness to travel as necessary. Post-secondary education preferred. A competitive salary, bonus, car allowance, company benefit package, and relocation assistance are offered. Enjoy the lifestyle that the west coast has to offer!

To explore this opportunity in complete confidence, please contact Wolf Gugler. Wolf Gugler & Associates Limited. Phone; (888) 848-3006. Email: resumes@wolfgugler.com Web site: www.wolfgugler.com.
(4.18.25/5.02/05)

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SALES REP
RESENTATIVE

Dynamic power tool accessory company looking to expand their national manufacturer rep network and develop new Retail accounts including, Sodisco-Howden , Rona, Home Depot, Home Hardware and ILDC among others. Perfect opportunity for independent manufacturer agent with proven contacts within these organizations. Please forward resume to andycallaghan@kempston.ca. or fax to 905 513 7924 Attn. Sales Manager.
(4.11.18.25/05)

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ACCOUNT MANAGER AND ACCOUNT SPECIALIST
Silk Systems Inc., a leading provider of technology based business solutions, and its subsidiary Silk Dimensions Systems Inc., has an immediate opening in its London office for:

ACCOUNT MANAGER — US

This role is an important one as your responsibilities will include building a US customer base through the sale of technology based business solutions.

 

Drawing upon your sales experience, this sales position requires research of customer needs, evaluate alternatives, provide proposals and conduct follow up calls. You understand business processes and the consultative approach to sales.

 

The successful candidate will have 3 to 5 years of sales experience including US LBM industry experience. To succeed in this role you must be a strong team player with strong communication and interpersonal skills and be willing to travel.

ACCOUNT SPECIALIST eCOMMERCE SOLUTION SALES
Drawing upon your sales experience, this sales position will be responsible for promotion and sales of eCommerce solutions.

 

You will handle inbound requests, conduct proactive calls, identify and qualify leads and sales opportunities. You will negotiate and close business by understanding customer needs and presenting the benefits of Silk’s eCommerce solutions. You must be able to forecast sales activity and generate profitable growth while exceeding customer expectations.

 

The successful candidate will have 2+ years of sales experience selling eCommerce solutions. To succeed in this role you must be a strong team player with strong communication and interpersonal skills and be willing to travel.

 

Qualified candidates should e-mail their expected compensation and resume to jobs@silksystems.com or fax to the attention of HR at 519-685-0907.
(4.04,11,18/05)

 

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RETAIL IS DETAIL. Let Noral Instore, a national service company, handle your service requirements in Canada. Noral serves some of America’s leading manufacturers, managing their lines for Canada’s top hardware retailers, big boxes and mass merchandisers.

Contact Dave Leslie at 905-702-9443, to find out how Noral can boost your sales in Canada. http://www.noralmarketing.com
(01/05)

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Apr. 18, 2005

 


John Caulfield, Contributing Editor
vol. xi, #16, April 18, 2005

IN THIS ISSUE:
• Winroc acquires Leon’s
• Canadian Tire wants customers for life
• CanWel converts to income trust, looks for banner support
• Rona adds independents
• America’s Top 10 vie for market share
• Ace eyes aggressive expansion

* * * * * *

“I’ve been married to one Marxist and one Fascist, and neither one would take out the garbage.” Lee Grant (actress and director)
WINROC ACQUIRES ONTARIO’S LARGEST GSD DEALER
CALGARY – Superior Plus Income Fund, through its Winroc division, has entered an agreement to purchase Leon’s Insulation Inc. The deal is worth $48.5 million and follows Winroc’s previous acquisition of Interior Building Supplies, which has locations in Windsor, London and Cambridge, ON. Winroc, a building materials wholesaler with annual sales of about $350 million, was purchased by Superior in June 2004. Under the new ownership, Winroc has stepped up its efforts to grow its presence as a leading specialty building materials distributor in North America. The purchase of Leon’s increases significantly Winroc’s presence in the lucrative Ontario marketplace. Leon’s, considered one of the country’s largest drywall and insulation dealers, had sales of $95 million in 2004 from just two locations, Burlington and Stouffville, ON. The dealer was formerly a member of the GSD buying group, The Signature Group.

“Leon’s distribution operations are well positioned to service a strong market in the Greater Toronto Area and for future growth north and east of GTA,” says Paul Vanderberg, president of Winroc. Operation of Leon’s will continue under existing management staff.

CANWEL THROWS SUPPORT BEHIND BANNERED DEALERS
WHILE SEARCHING FOR LONGTERM SOLUTION
VANCOUVER – CanWel executives continue to explore options for the bannered dealers it inherited through the acquisition of Sodisco-Howden Group at the end of last year. But until a final solution is found, Sodisco-Howden will continue to throw its full support behind its retail customers who sport the Ace and Pro banners.The final solution may come from another group that will take over management of those retail banners in one fell swoop. According to Tom Donaldson, “Certain people have expressed interest in helping us grow the banners. We’re exploring certain options right now,” he adds. But don’t expect a quick fix. “We’re going to go pretty slowly on this.”

Until then, the bannered dealers can expect all the services and support they’ve received in the past, he says. “Our focus right now is keeping those banners healthy and that services received from Sodisco-Howden stay healthy every day.”

Could a strategy for Sodisco-Howden’s bannered dealers include one of CanWel’s own customers? “We wouldn’t rule out any particular strategy at this time,” says Donaldson.

Possible candidates for that help could well include some of CanWel’s existing LBM customers, which include Rona inc. and Home Hardware Stores Ltd. In fact, the very competitiveness of Sodisco-Howden versus organizations such as these has been considered a big hurdle to the success of the Sodisco-Howden acquisition. Off-loading the entire banner side of Sodisco-Howden’s business could well enable CanWel to overcome that hurdle.

Hardlines called TruServ Canada, itself a dealer-owned hardware distributor, to explore this further. “We’re not in conversation with CanWel at all. We anticipate at some point in the future there will be further acquisitions,” says Bill Morrison, president and CEO of TruServ Canada. “If there’s any appropriate way to support their banners, we’d love to sit down with them. TruServ’s mission is to support independents in the marketplace.”

Even though the Sodisco-Howden offices in Montreal have been downsized (much of that was executive positions, MIS people and members of the marketing team), operations remains firmly in place. “Serge [Tremblay], Sodisco-Howden’s new vp merchandising and marketing, wants to bring a lot of focus to programs such as flyers, catalogues, electronic information, and new product selection and introduction.”

Even news that CanWel is seeking to transform itself into an income trust will not affect the various business units – including the Sodisco-Howden customers themselves. “What they’ll see is a better quality product delivered on time. That’s what it’s all about for Serge’s group.”

The income trust initiative is a way for the company to generate a higher return to its shareholders. Simply put, the trust can’t be taxed federally. The entire profits are returned to the shareholders, who in turn pay the tax themselves. The company was also considered under-represented on the market, so a second share offering was floated last week. The money raised from that offering will be used to pay down debt and for possible future acquisitions.

RONA GRABS MORE DEALERS
BOUCHERVILLE, Que. – Rona inc. has made five more key recruitments of independent dealers, including a couple in Western Canada, where it is aggressively seeking dealer growth. The new dealers are expected to add about $65 million to Rona’s topline retail sales.The dealers are: BSRB Matériaux Inc. of Gatineau, QC; First Nations LP of Sioux Lookout, ON; Lakeside Building Centre in Sylvan Lake, AB; J & G Supply, Brandon, MB; and Shuswap Building Supplies & Rentals Ltd., Scotch Creek, BC.

The latest announcement comes out just as Rona finalizes its acquisition of Totem, a 16-outlet chain that dominates the retail home improvement business in Alberta. That chain was sold off by its owner, Jim Thorogood, for a cool $100 million, adding fiscal 2004 topline sales to Rona’s war chest of about $260 million. The results from operation of Totem will be consolidated into Rona’s financial results as of the beginning of the company’s second quarter.

Since the beginning of 2005, Rona has added 14 affiliated stores – seven in Western Canada, four in Ontario, and three in Quebec – totalling additional retail sales of $101 million.

AMERICA’S TOP 10 INNOVATE, CONSOLIDATE
SPECIAL REPORT – The strength of America’s housing market propelled the sales growth for all of the leading home improvement dealers in 2004. For those dealers whose clientele are mostly contractors and builders, last year was especially robust, despite the fact that interest rates continued to creep up. Several pro dealers, especially Strober and Lanoga, benefited from aggressive acquisitions that deepened their market penetration. On the retail side, the big three — Home Depot, Lowe’s and Menard’s — continued to battle it out for their customers’ home renovation and remodeling dollars, often at close quarters in a growing number of markets. Menard’s went bigger by opening more of its 225,000-sq.ft. store formats; Lowe’s added to its distribution network with huge warehouses; and Home Depot continued to probe the commercial side of the market with its acquisition of White Cap Industries.

COMPANY 2004 Revenue
($USbil.)
% change vs. 2003 # Stores/Branches
1. Home Depot 73.09 12.8 1,890
2. Lowe’s 36.46 18.2 1,087
3. Menard’s* 6.974 15.0 205
4. Stock Building Supply 3.60 31.8 236
5. 84 Lumber 3.46 34.1 479
6. Lanoga Corp. 2.75 41.3 340
7. ABC Supply 2.10 13.5 275
8.Building Material Holding Corp. 2.09** 47.7 75
9. Builders FirstSource 2.06 23.7 63
10. Sears* 1.66 5.0 245
11.Bradco Supply 1.34 36.0 132
12. Strober Organization 1.25 31.6 91

*Menard’s and Sears numbers are estimates. Sears’ figures represent Sears Hardware and Orchard Supply Hardware operations, but not hardware sales from the company’s full-line department stores, which total an estimated US$8.5 billion.

**Includes US$753 million in revenue from BMC Construction, which provides turnkey installation to builders.

About 90 Sears Hardware and 6 Orchard Supply Hardware stores are also stocking appliances.

 

ATLANTIC BUILDING MATERIALS SHOW REVIEWS STATUS
MONCTON, NB – ABSDA introduced a major change at the 51st annual Atlantic Building Materials Show by re-aligning the show days and hours. A 2 ½ day show, it ran Thursday, Friday and Saturday, March 17-19. Shifting the dates, however, posed a challenge to the show’s organizers, the Atlantic Building Supply Dealers Association, which faced an anticipated drop in dealer attendance, primarily from Sunday.Numbers at this year’s show were indeed down, from 1,592 in 2004 to 1,256. But even though registration by store was reduced, says Don Sherwood, ABSDA president, more large retailers were in attendance. “The upside was that we had big buyers and they had optimum time for the exhibitors.” With less traffic to contend with, vendors had more time to connect with their major customers, Sherwood says.

Dealers from Newfoundland are an important part of the show’s attendance – and represent some major buying influences, such as Chester Dawe and Notre Dame Agencies. In fact, 35-40% of the bookings placed at the show came from Newfoundland, says Sherwood. “We really rely on the Newfies to bring us through,” he admits.

INCREASING ITS DEALERS’ SALES WILL BE KEY TO ACE’S GROWTH
OAK BROOK, IL – Under new leadership for the first time in more than a decade, the world’s largest hardware wholesaler, Ace Hardware, is setting out an aggressive new growth strategy for the next three years. Ray Griffith, who became Ace’s CEO the first of April, wants to add 1,100 new, modern stores to its nationwide network by 2008. The goal, he says, is to offer consumers leaner, brighter, more customer-friendly stores in both new and old locations. He firmly believes there is a role for hardware stores to play as a “convenience” option to big-boxes like Home Depot, Lowe’s, Menards and Wal-Mart.Griffith’s background includes a stint as CEO of Coast to Coast, a hardware wholesaling franchise operation which, for many years, successfully recruited investors to open small stores with a unified chain look, primarily in smaller towns, but Ace is different since it seeks out and signs up successful independent retailers as member-owners. These stores achieved their success in a variety of store sizes and formats and with widely varying marketing and merchandising approaches.

They built their businesses by the force of their personalities, independence and unique merchandising philosophies. Many, of course, kept changing and modernizing as needed over the years, but most continued to build their business by emphasizing their own individuality, with a heavy emphasis on personal service.

For the past few years, Ace has been encouraging its dealers to open new stores by offering up to US$215,000 in merchandise credits to fill a new store and present its vision of the proper merchandise mix, store layout, computer systems, pricing and employee training. This was the heart of its Vision 21 modernization program inaugurated several years ago.

The National Hardware Show in Las Vegas, May 16-18, will once again offer a comprehensive conference program. Join Hardlines for a world-class retail panel, “Global Retailers: Best Practices from Around the World,” on May 18 at 3 p.m.Panelists include John Herbert, general manager of the European association of DIY retailers; and Robert Collins, Director of International Sales and Retail Development, Ace Hardware Corp. We also have a commitment, from the leading home improvement retailer in England, Focus, to participate, with more to be announced.This innovative event will be followed by an international reception from 4:30-5:30 p.m. For more info, click here .

 

COMPANIES IN THE NEWS
VANCOUVER – CanWel Building Materials filed a preliminary prospectus with securities
regulatory authorities on Monday to convert to an income fund, with an initial public offering to reduce some of CanWel’s debt in connection with the conversion. It also intends to put more CanWel shares on the street, so in addition to the trust fund’s IPO, a secondary offering of trust units will be floated. Funds raised from that offering will go to another CanWel company, Futura Corp.
MONTREAL – Habitat for Humanity Montreal announced today the opening of the first Habitat ReStore in the province, in the LaSalle area of Montreal. Habitat ReStores are construction material liquidation stores that sell used materials and discontinued products. The materials are supplied by distributors, retailers, manufacturers, construction companies, and individuals. The profits from the sale of these goods go toward the construction of affordable homes for low-income families. There are 39 ReStores across Canada.

CLEVELAND – Sales by Sherwin Williams for the quarter grew by 17% to US$219 million. Based on strong results, the company has raised its full-year earnings view and expects fiscal 2005 earnings at US$3.10 to US$3.20 a share, up from its prior outlook of US$3 to US$3.10 a share. In February, Sherwin-Williams announced it expected sales to grow in the low-double-digit percentage range.

MOORESVILLE, N.C. – Lowe’s Cos., the second largest home improvement retailer in the world, has signed with the Charlotte Bobcats, at the same time terminating its relationship with the Carolina Panthers, a deal formerly worth US$1.5 million annually for the Panthers. The Bobcats had originally been in negotiations with Lowe’s rival, Home Depot. The new partnership will be worth from US$1.5-US$2 million a year.

BEIJING – Anti-pyramid selling laws have been relaxed in China, allowing Avon to set up its direct sales operations there. Avon’s entry into the market is considered a test by the Chinese government to determine a suitable direct selling model suitable for the nation’s growing ranks of consumers.

ATLANTA – The value of Black & Decker shares went up 9% last week on news that the power tool maker has raised its earnings forecasts for the first quarter and full year. Strong sales of power tools, especially in North America, are driving the optimism.
The company was given a further leg up by savings from its acquisition last year of the power tool division of Pentair Inc., and the purchase, in 2003, of Baldwin Hardware and Weiser Lock.

People on the Move…
Rob Gerlsbeck, ace editor of Hardware Merchandising magazine for the past 10 years, departed the book last Friday. He has moved over to an associate editor’s position at Marketing magazine. Under Gerlsbeck’s guidance, the magazine established itself as a leading news and information organ for the Canadian home improvement retailer. He’ll be missed! Abbas Khan has been promoted at OSRAM Sylvania as vice-president sales and marketing, retail. He was formerly running Sylvania’s lighting group for Canada. (905-673-6171)At Ace Hardware Corp., Dave Myer has been appointed senior vice-president international and paint. He was formerly vp retail support and logistics … Bill Bauman has been promoted from his role as vice-president of retail support to fill the gap left by Myer. Bauman will now be in charge of direct operations for the entire Ace retail support centre system … Dan Prochaska has been named to the newly created position of vice-president supply chain. He formerly managed operations at Ace’s eight retail support centres in the Eastern United States.
MARKET INDICATORS
New housing prices edged up in February by 0.3% on a monthly basis, compared with a month earlier, while the 12-month rate of increase slowed slightly to 5.1%, the lowest rate since March 2004, says Stats Canada. A vigorous new housing market, coupled with higher prices for building materials and labour, helped to push prices up nationally. Land value increases were a factor in 7 of the 21 metropolitan areas surveyed. Canada’s economy in 2004, as measured by gross domestic product, rose by 2.8%, versus the world average of 5.1%. It also trailed behind the U.S., where the economy grew by 4.4%. According to a review of the economy published in Canadian Economic Observer, energy exports and investment were key drivers of the economy. However, GDP remained below the IMF’s global average of 5.1%, which was powered by continued strength in the United States and China. The U.S. saw its GDP increase by 4.4%.
U.S. MARKET INDICATORS
Retail sales in March 2005 were US$339.3 billion, up 0.3% from February and up 5.8% from one year ago. Excluding automobiles, retail sales were US$263.5 billion, up 0.1% from February and up 6.6% from March 2004.

****HARDLINES MARKETPLACE****
Don’t miss the products and services on the Hardlines web Marketplace:
https://hardlines.ca/html/marketplace.html
And check out Hardlines Classifieds on the web:
https://hardlines.ca/html/classifieds_new.asp

HELP WANTED

NATIONAL SALES MANAGER – VANCOUVER

This well established and growing Canadian mid sized building products manufacturing company is their niche market leader, and is adding to their management team. Based at their corporate office, you’ll manage and motivate a small national sales force and business development, while being the point person for major accounts including Rona and Home Depot. Significant growth opportunities exist in Eastern Canada and the United States, and you’ll benefit financially based on your success, with a generous open-ended bonus program.

You have successfully managed a regional or national sales group, or are ready to make the transition from key account sales to the next level. Working knowledge of the building materials industry is essential, along with a proven record of business development successes and a willingness to travel as necessary. Post-secondary education preferred. A competitive salary, bonus, car allowance, company benefit package, and relocation assistance are offered. Enjoy the lifestyle that the west coast has to offer!

To explore this opportunity in complete confidence, please contact Wolf Gugler. Wolf Gugler & Associates Limited. Phone; (888) 848-3006. Email: resumes@wolfgugler.com Web site: www.wolfgugler.com.
(4.18.25/5.02/05)

**********************************************************************************  
SALES REP
RESENTATIVE

Dynamic power tool accessory company looking to expand their national manufacturer rep network and develop new Retail accounts including, Sodisco-Howden , Rona, Home Depot, Home Hardware and ILDC among others. Perfect opportunity for independent manufacturer agent with proven contacts within these organizations. Please forward resume to andycallaghan@kempston.ca. or fax to 905 513 7924 Attn. Sales Manager.
(4.11.18.25/05)

**********************************************************************************

ACCOUNT MANAGER AND ACCOUNT SPECIALIST
Silk Systems Inc., a leading provider of technology based business solutions, and its subsidiary Silk Dimensions Systems Inc., has an immediate opening in its London office for:

ACCOUNT MANAGER — US

This role is an important one as your responsibilities will include building a US customer base through the sale of technology based business solutions.

 

Drawing upon your sales experience, this sales position requires research of customer needs, evaluate alternatives, provide proposals and conduct follow up calls. You understand business processes and the consultative approach to sales.

 

The successful candidate will have 3 to 5 years of sales experience including US LBM industry experience. To succeed in this role you must be a strong team player with strong communication and interpersonal skills and be willing to travel.

ACCOUNT SPECIALIST eCOMMERCE SOLUTION SALES
Drawing upon your sales experience, this sales position will be responsible for promotion and sales of eCommerce solutions.

 

You will handle inbound requests, conduct proactive calls, identify and qualify leads and sales opportunities. You will negotiate and close business by understanding customer needs and presenting the benefits of Silk’s eCommerce solutions. You must be able to forecast sales activity and generate profitable growth while exceeding customer expectations.

 

The successful candidate will have 2+ years of sales experience selling eCommerce solutions. To succeed in this role you must be a strong team player with strong communication and interpersonal skills and be willing to travel.

 

Qualified candidates should e-mail their expected compensation and resume to jobs@silksystems.com or fax to the attention of HR at 519-685-0907.
(4.04,11,18/05)

**********************************************************************************

Planchers Dubeau Floors' logo

SALES REPRESENTATIVE QUEBEC

Les Parquets Dubeau Ltd., a fast growing Canadian manufacturer of high end quality prefinished hardwood flooring is seeking a Sales representative to support its existing customer base in Quebec territory. The ideal candidate will be based in Quebec and must understand the Big Box stores environment, be familiar with territory and have wood flooring market knowledge.

 

Reporting directly to the Dubeau National Sales Manager, the candidate is an energetic, organized and confident person able to work independently with good training skills. The candidate has a successful track record in following up very closely his customers and having the ability to develop strong relationships with store management and employees due to excellent communication skills and good judgment.

 

Competitive remuneration package includes salary and representation.

 

If you are fit for the challenge, send your resume in confidence by e-mail to veronique.melancon@parquetsdubeau.com, or by fax at (450) 836-3429.
(4.04,11,18/05) 

 

**********************************************************************************

SERVICES OFFERED
 

WHETHER OR NOT IT GETS PAINFUL IS UP TO YOU.

Sterling CommerceUCCnet services compliance is being strongly encouraged by retailers from Wal-Mart® to The Home Depot® because it makes supply chains more efficient. But implementation can be challenging. Sterling Commerce will guide you through every step. To find out more, click here for a free copy of, “Data Synchronization: From Compliance to Collaboration.”

**********************************************************************************

LOOKING FOR WAREHOUSING PACKAGING OR FULFILLMENT SERVICES?

Toronto-area company with over 30 years experience in warehousing, packaging and shipping has recently created increased capacity. Services offered include off-load, store, pick, pack and ship. Can handle temporary storage or ongoing warehousing & shipping needs. Filling and packaging services also available. Why add to your fixed costs? Let us handle it for you.

Email sjoyce@molyslip.com or call 1-800-880-6659
(3.28-4.04.11/05)

**********************************************************************************

RETAIL IS DETAIL. Let Noral Instore, a national service company, handle your service requirements in Canada. Noral serves some of America’s leading manufacturers, managing their lines for Canada’s top hardware retailers, big boxes and mass merchandisers.

Contact Dave Leslie at 905-702-9443, to find out how Noral can boost your sales in Canada. http://www.noralmarketing.com
(01/05)

 

**********************************************************************************

 MARKETPLACE

 

Manchester Tank
NORTH AMERICA’S “PREMIER MANUFACTURER”

of Propane Cylinders

NOW available in Canada

 

(5 lb. through 420 lb.
propane cylinders available)

. Recognized Market Leader .
. Unsurpassed Quality .
. Reliable Delivery .
. Outstanding Customer Service .

Contact us today for more Information
www.Mantank.com


**********************************************************************************
SELL YOUR COMPANY – OR BUY ONE – WITH HARDLINES CLASSIFIEDS!
DO YOUR EXECUTIVE SEARCH, FIND NEW LINES OR GET NEW REPS IN THE HARDLINES MARKETPLACE.

ONLY $2.60 PER WORD FOR THREE WEEKS IN THE CLASSIFIEDS.
TO PLACE YOUR AD, CALL ISABEL BISONG AT 416-489-3396 OR
EMAIL: isabel@hardlines.ca

Hardlines is published weekly (except monthly in December and August)
by McLARNEYCOM
542 Mount Pleasant Rd., Suite 302, Toronto, Ontario, Canada M4S 2M7
© 2005 by Michael McLarney.
HARDLINES™ the electronic newsletter hardlines.ca
Phone: 416.489.3396; Fax: 416.489.6154
Michael McLarney, Editor & Publisher: mike@hardlines.ca
Beverly Allen, Director of Sales & Marketing: bev@hardlines.ca
Isabel Bisong, Circulation Manager: isabel@hardlines.ca
______________________________________________
THE HARDLINES “FAIR PLAY” POLICY:
Reproduction in whole or in part is very uncool and strictly forbidden and really and truly against the law. So please, play fair! Call for information on multiple subscriptions or a site license for your company. We do want as many people as possible to read Hardlines each week – but let us handle your internal routing from this end!
______________________________________________
Subscription: $241 (Canadian subscribers add $16.87 GST = $257.87 per year/ GST #13987 0398 RT). Secondary subscriptions at the same office are only $38 (Canadian subscribers add $2.66 GST = $40.66). Ask about our reduced rate for branch offices. You can pay online by VISA at our secure website or send us money. Please make cheque payable to Hardlines/McLarneyCom.

Apr. 11, 2005

 


John Caulfield, Contributing Editor
vol. xi, #15, April 11, 2005

IN THIS ISSUE:
• Home Depot forges energy deal with Hydro
• Canadian Tire maps out five-year plan
• Housing starts up slightly in March
• TruServ makes inroads with banners
• Home Depot faces more lawsuits
• Lowe’s sells lumber online
* * * * * *

“All three wouldn’t make one good man, but at my age, you can’t be too choosy.” Dale Messick (The pioneering woman cartoonist, who created the “Brenda Starr Reporter” strip. She passed away last week at age 98, but in her 80’s, she proudly sported three boyfriends at the same time)
CANADIAN TIRE UNVEILS FIVE-YEAR PLAN
TORONTO – Canadian Tire announced a five-year growth plan that includes achieving same-store sales of 3-4% annually for its retail division, and the installation of up to 285 new and replacement stores across all its businesses. The overarching aim of the strategic plan includes focus on sales and revenue growth, improved earnings performance, and reinforcement of a “customers for life” culture.The top priority of the strategy is to grow sales and revenues during the outlook period, in an effort to increase earnings and drive shareholder return. Among the financial highlights of the plan: Canadian Tire is anticipating compound annual growth (CAGR) of operating revenue to be between 7% and 9%; earnings before interest, income taxes, depreciation and amortization (EBITDA) are forecast to achieve a compound annual growth rate (CAGR) of 10%-15%; and basic earnings per share growth will grow 12- 15% (CAGR).

Adding new stores or enhancing existing operations will be a key driver of the effort to increase sales and revenues. From the retail side, here’s what to watch for: up to 285 new and replacement stores planned across all of Canadian Tire’s retail businesses (which includes PartSource and Mark’s Work Wearhouse). This growth will include 100 points of sale for the Canadian Tire banner, most of which will feature the new Concept 20/20 format, including 76 replacement stores and expansion of 24 existing stores. Another 175 existing Canadian Tire stores will be retrofitted to the Concept 20/20 format. Canadian Tire Retail’s incremental store count will increase by 24, from the current 457 to 481 by the end of 2009.

In addition, the PartSource auto chain is slated to nearly triple in size to approximately 130 stores by the end of 2009.

“As we look at the goals that we have set for the next five years, we believe there are further opportunities to unlock value from our existing businesses. We have a strong balance sheet, a unique and successful mix of businesses, and a team that is completely focused on implementing our plans to deliver long-term value for both our customers and our shareholders,” said Wayne Sales, president and CEO.

TRUSERV STEPS UP BANNER EXPANSION
WINNIPEG – TruServ Canada continues to add members interested in a comprehensive Banner program. Following the announcement by Hardlines earlier this week of the first Country Depot members in British Columbia, TruServ will add a new True Value in Yellowknife, N.W.T., in May, and a brand new V&S general store will open in St. Peter’s, N.S. in June. More openings, across all banners, are currently in the works.According to Dave Leonzio, national business development manager for TruServ Canada, a number of factors are working in TruServ’s favour. The acquisition at the end of 2004 of Sodisco-Howden Group by CanWel Building Materials has left a question mark around the fate of Sodisco-Howden’s bannered dealers. They currently operate mainly under two banners: Ace and Pro. A strike last year by Saskatoon-based Federated Co-operatives Ltd. had many of their dealers asking questions about TruServ’s programs, as well. The demise of SAAN, a chain of more than 200 stores across Canada, at the beginning of this year, has left a hole in many small-town markets for a convenience offering, adding to TruServ’s list of opportunities for growth. In addition, a number of home improvement dealers are increasing their hardlines offerings, an incentive to add the True Value banner.

While Federated Co-op’s 100 home centre dealers proved to be a loyal lot after the strike ended, Leonzio says the experience provided an important boost to TruServ’s awareness of its True Value banner among those dealers. As for the SAAN stores, he says, “We will wait and see until they restructure the company. But the closure of those stores leaves a definite void that can be filled by our V&S banner in those markets.”

The signing of Buckerfield’s, a six-store farm, feed and equipment chain in British Columbia, to the Country Depot program gives TruServ a presence in that province for the first time. The deal comes just as TruServ is about to open its first ground-up Country Depot in Western Canada next month in Okotoks, Alta.

Finally, at the wholesale level, hardware supply agreements with buying groups such as Castle, Torbsa and Sexton Group are resulting in many of the dealer members from those organizations choosing to add the True Value banner. Sexton has been especially responsive, says Leonzio. “We’ve signed 15-20 dealers from the Sexton Group in the last year, and one from Castle.”

HOME DEPOT UNVEILS ENERGY CROSS-PROMO WITH HYDRO
TORONTO – A promotional deal that is expected to cost $5.4 million was announced last week between Home Depot Canada and Toronto Hydro-Electric System Ltd. The three-year agreement was designed to provide residential, commercial and industrial electricity users in Toronto with incentives to lower their energy through discounts and promotions on related products in Home Depot stores.The program represents the first major step toward fulfilling Toronto Hydro’s mandate to reduce peak energy consumption in Toronto by 250 mega-watts. To achieve this goal, the energy distribution company will spend $39.8 million on conservation and demand management programs through to 2007.

The first promotion involves a two-for-one offer on compact fluorescent lighting that will be inserted in the monthly statement of Toronto Hydro customers, starting this month. The coupons are redeemable at any of Home Depot’s 12 stores in Toronto.

Home Depot will also provide energy saving programs through its commercial division, Home Depot Supply, and through its newly acquired commercial lighting division, Litemor.

“Working closely with Toronto Hydro, we’ll help Torontonians reduce their energy bills by making their homes as energy efficient as possible,” said Annette Verschuren, president of Home Depot Canada, in a prepared release. “The goal of our programming goes beyond offering free product. We’re aiming to change the mindset in which Toronto residents consider energy efficiency products and help create a more energy-savvy society.”

Home Depot plans to include other products in its promotions with Toronto Hydro in the coming months, including an appliance program that involves room air conditioners, another compact fluorescent light promotion, and seasonal LED lights at Christmas time.

STARTS EDGE HIGHER IN MARCH, BUT BOOM MIGHT BE OVER
OTTAWA – Housing starts remained healthy in March, clocking in at a seasonally adjusted annual rate of 218,500, up 0.3% from 217,800 in February, according to Canada Mortgage and Housing Corporation (CMHC). “The high level of starts in March indicates that demand for new housing remains strong, supported by low mortgage rates and high levels of employment,” said Bob Dugan, chief economist at CMHC’s Market Analysis Centre. However, starts were lower year-over-year, suggesting that 2004 marked a peak for the Canadian housing market. In fact, for the first three months of 2005, actual urban starts were 5.9% lower than in the same period of 2004. Year-to-date single starts fell 9.4%, and multiple starts eased 2.6%.

For the month of March, the seasonally adjusted annual rate of urban starts rose 0.4% to 190,100 units. A 2.2% increase in multiples starts was partially offset by a 1.5% decline in singles to 93,100 seasonally adjusted.

In March, new construction activity was strongest in Western Canada. The seasonally adjusted annual rate of urban starts in British Columbia and the Prairies rose 11.3% and 9.7%, respectively. Housing starts in March fell 10.6% from February in the Atlantic region, 8.7% in Quebec, and 2.2% in Ontario.

Rural starts in March were estimated at a seasonally adjusted annual rate of 28,400 units.

HOME DEPOT EMBROILED IN NEW LITIGATION
ATLANTA – Home Depot has found itself in the middle of two new lawsuits, one involving a customer alleging false advertising, and the other, filed by Home Depot itself, against a former employee whom it alleges stole trade secrets when he opened his own specialty store.In Orlando, Fla., a homeowner is suing Home Depot over damages to her home. Roofing sub-contractors she hired through a Home Depot store two years ago left a propane torch on that burned the roof of her house. WFTY TV reported that Home Depot initially said it would replace the roof free of charge, but then reneged because the contractors were uninsured. The homeowner, Sue McNulty, points to her installed sales contract with Home Depot, which states that the dealer would provide roofers with $10 million insurance protection. McNulty told the TV station that while her insurance company has covered some of the loss, she believes that none of it should be on her policy.

In Atlanta, Home Depot is suing Dale Hunt, the former executive vp-business development for its Georgia Lighting division, who in February opened his own specialty lighting operation, Masterpiece Lighting. Home Depot’s suit claims that Hunt and other former employees of its Georgia Lighting unit, which Home Depot closed last winter, lifted trade secrets. The retailer has also sought a temporary restraining order that would close Hunt’s operation.

Masterpiece Lighting is currently taking special orders, and its showroom is scheduled to open in June. At one point, Hunt offered to buy back Georgia Lighting (where he worked before it was acquired by Home Depot in 1999), but Home Depot decided to fold that operation into its Expo Design Centers division. That’s when Hunt decided to go out on his own.

The lawsuit, according to the Atlanta Journal-Constitution, says Hunt quit Home Depot after refusing to sign a non-compete agreement as part of his severance package. Hunt also forfeited stock options when he quit. However, he maintains he didn’t steal anything form the warehouse giant.

Home Depot declined to comment about either case.

The National Hardware Show in Las Vegas, May 16-18, will once again offer a comprehensive conference program. Join Hardlines for a world-class retail panel, “Global Retailers: Best Practices from Around the World,” on May 18 at 3 p.m.Panelists include John Herbert, general manager of the European association of DIY retailers; and Robert Collins, Director of International Sales and Retail Development, Ace Hardware Corp. We also have a commitment, from the leading home improvement retailer in England, Focus, to participate, with more to be announced.This innovative event will be followed by an international reception from 4:30-5:30 p.m. For more info, click here .

 

COMPANIES IN THE NEWS
TORONTO & ST. JOHN’S, Nfld. – Home Depot Canada opened its first Newfoundland store in St. John’s last Thursday. The store, a full-sized outlet with 102,000 sq.ft. of retail and an additional 35,000-sq.ft. garden centre, was reportedly packed on opening day. Toronto’s 12th Home Depot also opened the same day, this one in the west end at Dufferin and Steeles. WILKESBORO, N.C. — Lowe’s Cos., the industry’s second-largest dealer, disclosed that it was adding more than 2,000 SKUs of wood products and related accessories to the 20,000-plus items it makes available for sale on its website, www.lowes.com. Customers will be able to purchase a broad assortment of lumber, including bulk products such as structural framing, plywood and decking. Lowe’s claims to be the only dealer offering lumber products via the internet. In 2004, lumber accounted for an estimated 9% of Lowe’s $36.5 billion in revenue.KITCHENER, Ont. – Sears Canada opened a Sears Appliances & Mattresses store here last week. This is the first of five such stores planned to open this year. And it’s part of Sears’ “off-mall” strategy, which so far consists of seven specialty format stores, all located in Ontario. With the absence of new shopping mall growth, the Sears Appliances and Mattresses store is part of the company’s specialty format store strategy to customers as they turn their backs on traditional department stores, in favour of conveniently located power centres.

TORONTO – Not to be outdone by the likes of Rona and Home Depot, which have closely allied themselves with home décor shows – and even Donald Trump’s TV ventures – Ikea has launched a show of its own. In what it calls “a bold and innovative move,” Ikea Canada is launching “Space for Living,” a 13-episode design series that will air weekly on HGTV Canada. The half-hour program premiered last Friday at 7:30 p.m. EST and combines travel, home décor, art, design and lifestyle.

QUESNEL, B.C. – West Fraser Timber Co. Ltd. today announced it will spend approximately $105 million to construct a new sawmill and significantly expand its administrative office here. Now in its 50th year of operation, this latest capital investment will involve a new three-line mill to replace an existing sawmill. The new mill’s annual capacity will be 500 million board feet. Construction will start in late April 2005, with production expected to begin in the summer of 2006.

RALEIGH, N.C. — Stock Building Supply, the largest pro dealer in North America, has acquired Davidson Industries, a two-yard operation based in Franklin, Ind., that generated US$65.5 million in revenue last year. Davidson’s operations, which include one of the larger roof and floor truss plants of any independent dealer in the U.S., fit the profile of Stock’s network of yards that primarily serve homebuilders and large contractors.

HOFFMAN ESTATES, Ill. – Sears Holdings Corp. has announced the layoff of at least 500 workers at its headquarters here. Sears Holdings was created when Kmart Holding Corp. bought up Sears Roebuck, creating the third-biggest retailer in the U.S.

ATLANTA – Joseph Galli Jr., the energetic and controversial president and CEO of Newell Rubbermaid, saw his compensation almost double last year, as his salary and bonus reached $2.7 million. That’s up from $1.4 million in 2003. The package included $338,798 in other compensation, including $204,332 for personal use of company transportation, according to a proxy statement. He also got almost $1.3 million worth of restricted stock, a form of incentive pay.

MARKET INDICATORS
The rate of unemployment fell slightly to 6.9% in March, reports Stats Canada, as 4,400 new jobs were created. Of that, 34,000 were part-time, enough to make up for the loss of 29,500 full-time positions that were lost in March. For the first three months of the year, employment was up only 0.2%. The sectors with the strongest growth were retail and wholesale, and educational services. The biggest losses were in accommodation and food services and manufacturing.
RETAIL JOB BOARDS
PARTNER IN QUEBEC
MONTREAL, Que. & VANCOUVER — canadianretail.com, Canada’s largest job board devoted entirely to retail postings has partnered with a Quebec niche job board devoted to the finance and accounting field, jobWings.com. Together, they’ve formed a new entity, Quebecretail.com, a Quebec-specific retail job board that’s being offered in both French and English. Quebec jobs posted on canadianretail.com will automatically be listed on Quebecretail.com. Together, the two websites draw more than 100,000 retail job seekers per month to view about 1,500 current job openings. For more information, call Manuel Francisci of jobWings.com at (888) JOBWINGS or Brenda Dumont of canadianretail.com at (866) 442-0044, ext. 1.

****HARDLINES MARKETPLACE****
Don’t miss the products and services on the Hardlines web Marketplace:
https://hardlines.ca/html/marketplace.html
And check out Hardlines Classifieds on the web:
https://hardlines.ca/html/classifieds_new.asp

HELP WANTED

SALES REPRESENTATIVE

Dynamic power tool accessory company looking to expand their national manufacturer rep network and develop new Retail accounts including, Sodisco-Howden , Rona, Home Depot, Home Hardware and ILDC among others. Perfect opportunity for independent manufacturer agent with proven contacts within these organizations. Please forward resume to andycallaghan@kempston.ca. or fax to 905 513 7924 Attn. Sales Manager.
(4.11.18.25/05)

**********************************************************************************

ACCOUNT MANAGER AND ACCOUNT SPECIALIST
Silk Systems Inc., a leading provider of technology based business solutions, and its subsidiary Silk Dimensions Systems Inc., has an immediate opening in its London office for:

ACCOUNT MANAGER — US

This role is an important one as your responsibilities will include building a US customer base through the sale of technology based business solutions.

 

Drawing upon your sales experience, this sales position requires research of customer needs, evaluate alternatives, provide proposals and conduct follow up calls. You understand business processes and the consultative approach to sales.

 

The successful candidate will have 3 to 5 years of sales experience including US LBM industry experience. To succeed in this role you must be a strong team player with strong communication and interpersonal skills and be willing to travel.

ACCOUNT SPECIALIST eCOMMERCE SOLUTION SALES
Drawing upon your sales experience, this sales position will be responsible for promotion and sales of eCommerce solutions.

 

You will handle inbound requests, conduct proactive calls, identify and qualify leads and sales opportunities. You will negotiate and close business by understanding customer needs and presenting the benefits of Silk’s eCommerce solutions. You must be able to forecast sales activity and generate profitable growth while exceeding customer expectations.

 

The successful candidate will have 2+ years of sales experience selling eCommerce solutions. To succeed in this role you must be a strong team player with strong communication and interpersonal skills and be willing to travel.

 

Qualified candidates should e-mail their expected compensation and resume to jobs@silksystems.com or fax to the attention of HR at 519-685-0907.
(4.04,11,18/05)

**********************************************************************************

Planchers Dubeau Floors' logo

SALES REPRESENTATIVE QUEBEC

Les Parquets Dubeau Ltd., a fast growing Canadian manufacturer of high end quality prefinished hardwood flooring is seeking a Sales representative to support its existing customer base in Quebec territory. The ideal candidate will be based in Quebec and must understand the Big Box stores environment, be familiar with territory and have wood flooring market knowledge.

 

Reporting directly to the Dubeau National Sales Manager, the candidate is an energetic, organized and confident person able to work independently with good training skills. The candidate has a successful track record in following up very closely his customers and having the ability to develop strong relationships with store management and employees due to excellent communication skills and good judgment.

 

Competitive remuneration package includes salary and representation.

 

If you are fit for the challenge, send your resume in confidence by e-mail to veronique.melancon@parquetsdubeau.com, or by fax at (450) 836-3429.
(4.04,11,18/05) 

 

**********************************************************************************

SERVICES OFFERED
 

WHETHER OR NOT IT GETS PAINFUL IS UP TO YOU.

Sterling CommerceUCCnet services compliance is being strongly encouraged by retailers from Wal-Mart® to The Home Depot® because it makes supply chains more efficient. But implementation can be challenging. Sterling Commerce will guide you through every step. To find out more, click here for a free copy of, “Data Synchronization: From Compliance to Collaboration.”

**********************************************************************************

LOOKING FOR WAREHOUSING PACKAGING OR FULFILLMENT SERVICES?

Toronto-area company with over 30 years experience in warehousing, packaging and shipping has recently created increased capacity. Services offered include off-load, store, pick, pack and ship. Can handle temporary storage or ongoing warehousing & shipping needs. Filling and packaging services also available. Why add to your fixed costs? Let us handle it for you.

Email sjoyce@molyslip.com or call 1-800-880-6659
(3.28-4.04.11/05)

**********************************************************************************

RETAIL IS DETAIL. Let Noral Instore, a national service company, handle your service requirements in Canada. Noral serves some of America’s leading manufacturers, managing their lines for Canada’s top hardware retailers, big boxes and mass merchandisers.

Contact Dave Leslie at 905-702-9443, to find out how Noral can boost your sales in Canada. http://www.noralmarketing.com
(01/05)

 

**********************************************************************************

 MARKETPLACE

 

Manchester Tank
NORTH AMERICA’S “PREMIER MANUFACTURER”

of Propane Cylinders

NOW available in Canada

 

(5 lb. through 420 lb.
propane cylinders available)

. Recognized Market Leader .
. Unsurpassed Quality .
. Reliable Delivery .
. Outstanding Customer Service .

Contact us today for more Information
www.Mantank.com


**********************************************************************************
SELL YOUR COMPANY – OR BUY ONE – WITH HARDLINES CLASSIFIEDS!
DO YOUR EXECUTIVE SEARCH, FIND NEW LINES OR GET NEW REPS IN THE HARDLINES MARKETPLACE.

ONLY $2.60 PER WORD FOR THREE WEEKS IN THE CLASSIFIEDS.
TO PLACE YOUR AD, CALL ISABEL BISONG AT 416-489-3396 OR
EMAIL: isabel@hardlines.ca

Hardlines is published weekly (except monthly in December and August)
by McLARNEYCOM
542 Mount Pleasant Rd., Suite 302, Toronto, Ontario, Canada M4S 2M7
© 2005 by Michael McLarney.
HARDLINES™ the electronic newsletter hardlines.ca
Phone: 416.489.3396; Fax: 416.489.6154
Michael McLarney, Editor & Publisher: mike@hardlines.ca
Beverly Allen, Director of Sales & Marketing: bev@hardlines.ca
Isabel Bisong, Circulation Manager: isabel@hardlines.ca
______________________________________________
THE HARDLINES “FAIR PLAY” POLICY:
Reproduction in whole or in part is very uncool and strictly forbidden and really and truly against the law. So please, play fair! Call for information on multiple subscriptions or a site license for your company. We do want as many people as possible to read Hardlines each week – but let us handle your internal routing from this end!
______________________________________________
Subscription: $241 (Canadian subscribers add $16.87 GST = $257.87 per year/ GST #13987 0398 RT). Secondary subscriptions at the same office are only $38 (Canadian subscribers add $2.66 GST = $40.66). Ask about our reduced rate for branch offices. You can pay online by VISA at our secure website or send us money. Please make cheque payable to Hardlines/McLarneyCom.