MISSISSAUGA, Ont. — Canadian Tire’s Mike Magennis spoke yesterday at a breakfast seminar hosted by the Canadian Hardware and Housewares Manufacturers Association. Magennis has taken on a new role as vice president, business development and operations. A 26-year veteran of the company on the merchandising side, he reports directly to Greg Hicks, president of Canadian Tire Retail.
He outlined how Canadian Tire’s new customer-facing strategy, “One Company, One Customer”, is going to work. That has required each division to shift its focus beyond operations and logistics internally toward the customer and their expectation. That has meant integrating its online presence with its physical stores. The company’s various retail banners generate huge traffic online, but that traffic is not always transactional. “We believe there’s a huge opportunity to unlock that channel.”
(Learn what new delivery service Canadian Tire launched yesterday, how the company is playing catch-up with its online strategy, and what new store-within-a-store concept will impact vendors next, all in Monday’s eyeball-searing issue of HARDLINES, our weekly e-newsletter for retailers and vendors in the know. Get a free four-week trial now by clicking right here!)
