RONA, Home Hardware among “iconic” brands

TORONTO — In honour of Canada 150, brand consulting firm Interbrand Canada has released “The Interbrand 150: Iconic Canadian Brands Report — Our Time to Grow” to showcase the influence and impact of Canadian brands. This report celebrates 150 of the most quintessentially Canadian companies, organizations, and institutions. Among those recognized are RONA, HBC, Canadian Tire, Home Hardware, Dollarama, and Tilley Endurables. For this report, Interbrand combined its expertise in studying brands and their contribution to business growth, with its knowledge of the Canadian market. Throughout spring 2017, Canadians were invited to nominate the brands they considered iconic and shared their personal stories.