Target’s work cut out for it: analysis

TORONTO —  Faced with high consumer expectations and suffering in comparisons with its American parent, Target Canada “stubbed its toe” handling the company’s northern expansion, Marina Strauss writes for Report on Business in The Globe & Mail. With disappointing annual results driving home the damage done, Target will have to work to remake its brand in Canada and turn around customer sentiment if it wants to avoid the reputation of “Target Lite” or even “a buffed up Zellers,” Strauss observes.