Provincial market shares shift as West regains momentum

SPECIAL REPORT — As Canada’s retail home improvement industry slowly gains strength following the lows of the 2008-2009 worldwide recession, recovery remains very different depending on the region.

British Columbia showed the greatest growth among the provinces in 2013. Alberta also showed strong growth with a 0.5 percentage point increase in market share. Ontario, Canada’s largest province, and the largest market for home improvement retailing, saw its market share shrink from 33.1% in 2012 to 31.5% in 2013. In fact, with the exception of a slight increase in 2012, Ontario’s market share has been steadily decreasing for the last five years…