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February 24, 2025

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CONNECTING THE HOME IMPROVEMENT INDUSTRY
February 24, 2025 | Volume xxxi, #8

IN THIS ISSUE:

  • Despite the snow, TIMBER MART show draws dealers, generates optimism
  • Home Hardware, Lee Valley take aim at farm supply following collapse of Peavey Mart
  • Well Made Here seizes a moment of national unity to promote made-in-Canada 
  • Toronto is a good draw for TIMBER MART show. But will it return to Montreal?

PLUS: Canadian Tire sells Helly Hansen, RONA dealer’s rock band performs in GTA next month, Castle holds Quebec buying expo, Costco starts construction on new Winnipeg location, Loblaw to invest big, Lowe’s revamps its pro program, AD reports 2024 member sales, Tychanski is the new hire at Briggs & Stratton, housing starts increase, Princess Auto will have new DC next year, Percy joins Telesteps, existing home sales decline, U.S. housing rate drops, and more!

Hardlines
Despite the snow, TIMBER MART show draws dealers, generates optimism 

The latest buying show for TIMBER MART dealers was held in Toronto Feb. 13 and 14 at the Toronto Congress Centre in that city’s west end. A giant snowstorm disrupted travel, causing delays for some flights from Western Canada, while some Ontario dealers who had planned to drive there also faced challenges. But a series of dealer meetings held Feb. 12 brought the majority of dealers in ahead of the storm.

The mood on the show floor was positive, and TIMBER MART president and CEO Bernie Owens told Hardlines that, despite headwinds, “I actually think 2025 will be a good year.”

That mood permeated the show. In addition to the hundreds of TIMBER MART store personnel in attendance, 227 vendor booths and 150 vendor companies were on the 65,000-square-foot show floor of the facility. The hybrid format included a cloud-based virtual tradeshow platform to support the in-person event. A show app was available again this year to communicate pertinent show information and allow for online chat and appointment scheduling among attendees.

Along with the range of show displays and attractions, the show floor featured a new product showcase and a pallet-buy area, which presents a wide range of products for sale in pallet quantities. At the centre of the floor there were hubs for all of TIMBER MART’s services and programs, including LBM distribution, dealer marketing, merchandising, and banner support.

“Once again this year, we’re seeing very strong attendance and support for our hybrid show thanks to the virtual convenience it has to offer alongside the member-exclusive deals and great networking opportunities,” said Owens.

“The hybrid show format is proving to be a valuable and cost-effective option for dealers and vendors alike and is likely one that is here to stay, especially given the inclement weather we’re experiencing this year.”

Home Hardware, Lee Valley take aim at farm supply following collapse of Peavey Mart

The pending closure of the Peavey Mart chain leaves a significant gap in the farm supply industry. The company was a staple in the rural landscape, offering farming supplies, feed, seed, and other agricultural goods for both large-scale and urban farmers. In late January, parent company Peavey Industries announced it would be closing all 90 of its stores across Canada.

On the retail side, there has been a movement to fill the gap. With spring planting season just a couple of months away, companies are looking to shore up farm products while Peavey Mart prepares to shut down.

Home Hardware Stores Ltd. has stores in 70 percent of the markets that Peavey is leaving, according to Rob Szekszer, Home Hardware’s vice-president of merchandise, hardlines. He said the company is working to ensure business continuity for farmers as the new agriculture season begins.

“Home Hardware is working closely with suppliers to quickly increase our farm-related product assortment in areas such as feed, farm equipment, tools, hardware, and clothing. By expanding our product assortment, we can better support our Home locations and help them meet the needs of farming communities across Canada,” he said.

Szekszer noted that Home Hardware is committed to ensuring that all locations have access to products that serve their customers. He says that “we are actively expanding our farm-related assortment to support the areas that have been directly impacted by the Peavey Mart closings.”

At Lee Valley Tools, president and COO Jason Tasse said the closure is proof that no one is immune to changing economic trends. After several years of growth and expansion, Lee Valley Tools is in protection mode right now and not planning to expand into new areas of business.

He added, however, that the company will reach out to Peavey Mart trade areas to remind them that Lee Valley is another alternative Canadian option.

“We fully expect we’ll see same-store sales growth just because of the void in the market. We have to be prepared and well-stocked so that we can deliver a service level that Lee Valley is known for,” Tasse said. He added that Lee Valley Tools has carved out a niche assortment of items that don’t overlap with perceived competitors.

The Peavey Mart closings provide an opportunity to introduce new customers to the Lee Valley Tools level of customer service. It’s not only an opportunity for his company, but one for other merchandisers to examine their business plans, as well, Tasse said.

“I think the best advice for Canadian organizations is to be thoughtful. Think not just about your short-term financial plans but also about your long-term planning and strategic horizons. We have never been an advocate of growth for growth’s sake. It’s about sustainable growth.”

Well Made Here seizes a moment of national unity to promote made-in-Canada

The prospect of a trade war looming with the United States has driven a surge of patriotism in Canada, including a push to buy Canadian-made products. Well Made Here, the certification program for Canadian manufacturing, is uniquely positioned to step up to the plate.

In response to what it calls a “wake-up call” from the White House, the program has even updated its logo to incorporate the red and white of the Canadian flag to capture the patriotic feeling of the moment. Its original “neutral sand tones” were designed “to blend seamlessly with all types of packaging and product labels.”

Well Made Here (“Bien fait ici” in French) was established in 2018, through the initiative of about a hundred manufacturers, their sales networks, and several associations in the renovation and construction sector. Its mission is to promote the manufacturing and sale of hardware and construction materials that comply with building codes and standards, with at least 51 percent of production costs originating from Canadian factories. Currently, over 13,000 SKUs are accredited from more than 150 Canadian factories.

Founder Richard Darveau, who is also president of the Quebec industry association AQMAT, says domestic alternatives are readily available for most U.S. imports. “Everything is findable in Quebec and in Canada,” he told Le Canal Nouvelles, the French-language sister network of CTV News Channel.

Industries like food and clothing are highly reliant on imports from overseas, he noted. “We can’t grow bananas or pineapples … but we can build or renovate a house, an apartment, from basement to attic, with products made in Quebec and in Canada.”

The backlash against U.S.-made products has been particularly pronounced in Quebec, where Amazon is shuttering all of its warehouse operations. The threat to tariff Canadian products—which drew retaliatory threats from the Canadian government to impose dollar-for-dollar tariffs on U.S. imports—was announced by U.S. President Donald Trump ahead of his inauguration.

Electronic shelf label maker JRTech Solutions has integrated the Well Made Here logo into its own shelf tags, allowing retailers to automatically display Canadian products for easy identification by shoppers.

Toronto is a good draw for TIMBER MART show. But will it return to Montreal?

Dealers from across the country gathered recently for TIMBER MART’s annual buying show, returning to Toronto as they did last year. But before Covid, the show took turns locating in Montreal as well as the Queen City.

“I would like to get back to Montreal at some point,” says TIMBER MART CEO Bernie Owens (shown here, centre). But, he adds, his organization needs the right facility. The show’s former location in the Palais des congrès is no longer available since Covid disrupted event planning everywhere. Nevertheless, the destination has many advantages, Owens says.

“It’s a direct flight for most people, with a facility that can handle changes in the weather,” in the event an outdoor activity had to be moved inside at the last minute. In addition, the show’s current hybrid format means team members from the stores can stay home while still being involved in the show, “so we can get more involvement from each store.”

He adds that Montreal is a welcome destination for most dealers, who enjoy the city’s unique character, historic legacy, and busy night life.

For now, however, the show remains in Toronto, while Owens and his team look for opportunities—and the right venue—that will enable them to move it to Montreal sometime in the future.

PEOPLE ON THE MOVE

Stephanie Tychanski has joined JD Canada, the licensee for Briggs & Stratton in this country, as national accounts manager. She reports to Steve Burgess, country manager. Tychanski was most recently with Smart Brands International.

Gary Percy has joined Telesteps Ladders Inc., a Regal ideas division, as the new director of business development. He reports to Andrew Pantelides, senior vice-president of Regal ideas. Percy was most recently with Norgar Consulting.

DID YOU KNOW

… that the latest edition of our sister publication, Hardlines HR Advisor, is now out? In this issue, we look at two new business leadership programs, what makes employees stay, and coping with winter commutes. HR Advisor is monthly and it’s free: click here to sign up today! (And check out our archive of past articles here!)

RETAILER NEWS

Canadian Tire Corp. has reached an agreement to sell its Helly Hansen activewear brand to Kontoor Brands Inc. The deal is valued at nearly $1.3 billion. Kontoor, based in North Carolina, is the parent of the Lee, Wrangler, and Rock & Republic denim brands. In a press release, CTC referred to the current climate of “market uncertainty.” It will use proceeds from the sale to invest in its retail store network, as well as for debt repayments and share buybacks.

Our favourite RONA rock-and-roller, Rob Faries, who has two stores in Moosonee and Moose Factory in Ontario’s far north, is also the lead singer for the Relic Kings. The band is making a rare appearance in the Greater Toronto Area next month, when they play at the Richmond Hill Centre for the Performing Arts. This is a great rock band that released a killer song last summer that tackles the tough issue of youth addiction and loss. (We encourage anybody who loves good rock and roll to check this out, March 11 in Richmond Hill, Ont. Click here for ticket info!—your air-guitar playing Editor.)

Castle Building Centres Group kicked off its buying expo season with a three-day event in Quebec City last week. Over 80 percent of its Quebec and northern New Brunswick members attended the event the Hôtel Château Laurier, just steps away from Quebec’s Parliament Hill.

Loblaw Cos. Ltd. plans to invest $2.2 billion in 2025 to grow its footprint. The company plans to open 80 new retail stores under the No Frills, Maxi, Shoppers Drug Mart, Pharmaprix, and T&T banners, among them some 50 discount stores.

Costco will open a new location at Winnipeg’s Westport development later this year. Construction has already started on the 166,984-square-foot store. Westport is situated in the heart of the largest concentration of sporting and recreational complexes in Manitoba. The site includes a million square feet of mixed-use development, including retail and restaurants.

Princess Auto is slated to open a new warehouse just outside Calgary in 2026. The 605,000-square-foot Stoney North Logistics Centre is to be the first building on the Balzac, Alta., property.

AD has announced that member sales for increased by 6.0 percent in 2024 to US$83.3 billion. On a same-store basis, sales in Canada rose by 3.0 percent. More than 100 new members joined AD during the year, bringing the total count in the U.S. and Canada to 932.

Lowe’s Cos. is revamping its MVPs Pro Rewards & Partnership Program as MyLowe’s Pro Rewards. The new branding aligns with the retailer’s MyLowe’s Rewards plan for DIY customers.

ECONOMIC INDICATORS

The annualized rate of housing starts increased by 3.0 percent in January to 239,739 units. Actual urban starts were up 7.0 percent year-over-year, with 15,930 units recorded in January, compared to 14,883 in January 2024. (CMHC)

Sales of existing Canadian homes declined by 3.3 percent on a month-over-month basis in January. The drop was largely due to sales trailing off in the last week of the month. The number of new listings jumped by 11 percent compared to December 2024. (Canadian Real Estate Assoc.)

U.S housing construction declined by 9.8 percent to an annualized pace of 1.37 million units in January, after surging by more than 15 percent in December. Building permits edged higher overall but remained unchanged in the single-family residential segment. (U.S. Census Bureau)

 

NOTED

Peavey Industries is sounding the alarm about fraudulent websites seeking to prey on consumers interested in its liquidation sales. The retailer, which announced in late January that it would close all 90 of its Peavey Mart locations, has reminded the public that it does not offer online shipping. The RCMP says customers should look for a blue verification checkmark on social media pages and a Canadian phone number to avoid having their credit card information stolen.

 

 

 

Position: Buyer/Purchaser Reports to: Vice President of Procurement

Locations: BC, AB, MB, ON, QC Date: January 2025

About TIMBER MART

Founded in 1967, TIMBER MART is the largest national member-owned buying group in Canada for the true independent entrepreneur. With hundreds of members, including independent building-material and hardware retailers, commercial dealers and manufacturers located in every province across the country, TIMBER MART provides its extensive dealer network with a menu of competitive buying programs, comprehensive marketing services and personalized support to drive independent business success. For more information, visit www.timbermart.ca and www.timbermartmember.ca.

Position Summary

Under the supervision of the Vice President of Procurement, the Procurement Manager is responsible for providing, at the optimal level of efficiency, the leadership and management skills to the function of buying the merchandise offered by or through Timber Mart. But without limiting the generality of the foregoing, the Procurement Manager is responsible for providing the appropriate level of skills and dedication in the selection of products and suppliers within their assigned categories of products to meet and exceed Timber Mart market demands while ensuring target margin levels and maximum profitability are achieved while working in harmony with corporate goals. The Procurement Manager is also responsible for product category review and analysis and developing strategic plans for product selection and competitive pricing to meet and exceed customer and member requirements.

Major Responsibilities

  • Purchases materials, supplies and services at the most favorable terms for the organization.
  • Qualifies vendors, evaluates bids, and negotiates prices and terms for purchased goods and services.
  • Tracks purchases, monitors vendor quality, and maintains a current database of vendor information.
  • A specialist on complex technical and business matters.

Qualifications

  • Fluency in French is a very strong asset
  • College/University Degree in Business, Sales and Marketing
  • 5-10 years’ experience in category management
  • 5-10 years’ experience in Retail Sales

Total compensation between $95,000 and $115,000, based on experience and qualifications.

Participation to comprehensive group benefit package.

Please apply by sending your current resume and a cover letter to:

HR@timbrmart.com

Please note the position title in the subject line

This posting will close on February 25, 2025; applications received after this date will not be considered for the position.

TIMBER MART is an equal opportunity employer; this position is offered in accordance with this principle.

Although, the confidence demonstrated towards TIMBER MART by all those who will decide to apply to the present posting is appreciated, please take note that only the applicants selected to be offered an interview will be contacted.

alt

Are you passionate about the lumber industry and skilled in customer engagement? Mission Building Supplies is seeking an experienced Contractor Lumber Salesperson to join our dynamic team. If you have a proven track record in lumber sales and thrive in a fast-paced environment, we want to hear from you!

Key Responsibilities:

  • Build and maintain strong relationships with contractors and industry professionals.
  • Provide expert advice on lumber products and their applications.
  • Identify and pursue new sales opportunities through networking and relationship-building.
  • Manage customer accounts and ensure satisfaction with product quality and service.
  • Collaborate with team members to achieve sales targets and enhance product offerings.

Qualifications:

  • Minimum of 3 of experience in lumber sales, specifically with contractors.
  • Strong knowledge of lumber products, specifications, and industry trends.
  • Excellent communication and interpersonal skills.
  • Ability to work independently and within a team.
  • Proficient in using Microsoft Office Suite.
  • Prior working knowledge using Bistrack is an asset but not required.

What We Offer:

  • Competitive salary and commission structure.
  • Comprehensive benefits package, including health and dental plans.
  • Opportunities for professional development and growth.
  • Supportive and collaborative company culture.

 

If you’re ready to join a respected industry leader and help our business grow, please send your resume and a cover letter to donc@mbsgroup.ca with the subject line “Lumber Salesperson Application.” We can’t wait to meet you!

Mission Building Supplies is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

 

Looking to post a classified ad? Email Jillian for a free quote.

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February 17, 2025

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CONNECTING THE HOME IMPROVEMENT INDUSTRY
February 17, 2025 | Volume xxxi, #8

IN THIS ISSUE:

  • You are a valued Premium Hardlines Member: Here’s what that elite status gets you
  • Riding on a high note, ABSDA gears up for its spring Atlantic buying show 
  • Competition Bureau orders RONA to sell Saskatchewan truss plant 
  • As unions brace for job losses, Lee Valley Tools shares strategies to combat tariffs 

PLUS: Canadian Tire has strong Q4, TIMBER MART show starts despite snowstorm, building permits move up, Castle introduces estimating and design program, Jacqueline Janes has new role at Wolseley Canada, Ace reports year-end, Taiga’s loss shrinks, and more!

Hardlines
You are a valued Premium Hardlines Member: Here’s what that elite status gets you  

We talk a lot about your status as a Premium Hardlines Member, which you have as a subscriber to this Hardlines Weekly Report. But what does that Premium status mean—and what other benefits does it include?

Here is a list of advantages:

Full access to the back issues of HWR: We have a library of past editions of Hardlines Weekly Report that dates back 25 years. Get the full history of the industry at your fingertips—and the latest year—accessible only to Premium Members. (Click here to visit our Archives. Remember: you must be logged in!)

Breaking News: When someone gets hired or fired, when a big acquisition is made or a company fails, you, our Premium Members, get the news first. We send out Breaking News alerts exclusively to subscribers!

Front-of-the-line access to the annual Hardlines Conference: Not only do you learn about the speakers and details that make our annual Hardlines Conference the number-one learning and networking event in the industry, but you’ll save hundreds of dollars on your registration.

Tickets to the Outstanding Retailer Awards Gala: Ditto this event, which is held at the end of the first day of our conference. Get a 20 percent discount on your ticket.

Free Hardlines Classified Ad: One 250-word classified ad that will run for two weeks, logo included, per year for FREE. Additional classifieds receive a 15 percent discount. Absolutely the best way for your company to attract new hires.

Access to our research reports: We complete two major pieces of research each year. The Hardlines Retail Report provides the size of the industry year-over-year, in-depth analysis of the top players, provincial growth year-over-year, market share by store format, how the independents are faring against the big boxes, plus the newest trends and challenges facing retailers today. Your Premium status saves you hundreds of dollars!

You get more savings when you buy the Hardlines Market Share Report. This incredible study breaks out sales by province and region of every hardware and home improvement banner in the country. It includes crucial information about the market share changes from in 2024, along with the market shares of every store format and every store banner in Canada. Buy them both together and get a super-special bundle price! (Click here for more information and to pre-order this year’s reports!)

And of course, with the arrival every Monday morning (or late Sunday night depending on your time zone) of HWR, you get access to the latest exclusive interviews and news about this industry—before anyone else.

The savings you get from Premium Member pricing on these benefits are worth more than the cost of your Premium Membership! So thank you for being a Premium Member. Be sure and take advantage of all the great benefits that it provides—and save big!

(If you have difficulty logging into your Premium Account, please contact Jillian MacLeod for help.)

Riding on a high note, ABSDA gears up for its spring Atlantic buying show

Denis Melanson is optimistic about his association’s next buying show. “It sold out in eight weeks—and we had to work to add 10 more spaces,” he says of the Atlantic Building Supply Dealers Association Expo. It’s the market that brings suppliers and dealers together from across Atlantic Canada every year in the early spring.

The show is also celebrating its 70th anniversary, which is even more reason for Melanson to be excited. “We’re just building on the momentum that’s been growing at the show with

attendance that has been increasing from the dealers.” He notes that last year’s event drew 84 percent of the ABSDA’s member locations. The relocation from Moncton to Halifax in 2018 gave the show an enduring boost. “No question, it was the right move to make.”

“We’re seeing support from the buying groups as well, as they see value in holding meetings of their own during the show,” he says.

Tickets for this year’s show went on sale last week. It will be held March 5 and 6 and kick off with an opening night ice breaker on March 4. This event is always well attended and an excellent way to make new connections and meet up with industry friends. Melanson and his team promise there’ll be plenty of food along with great live music from a popular local band, The Mellotones. (You can register on the ABSDA website at or by clicking here.)

Looking back over the past year, Melanson considers the overall performance of his member-dealers to be very steady. “We did great. I don’t think we suffered a downturn in too many locations.”

He attributes much of that success to the influx of new Canadians to the region. “At first, we saw the growth in immigration take place in the big cities, but Atlantic Canada is now getting its fair share of immigrants,” he says. “Prince Edward Island has had a big influx. Halifax is just exploding.”

Competition Bureau orders RONA to sell Saskatchewan truss plant

Just before Christmas, RONA inc. and its owner, Sycamore Group, a private equity firm in New York City, purchased All-Fab Group, a Winnipeg-based manufacturer of building components. Terms of the acquisition were not disclosed.

All-Fab Group makes trusses, engineered wood, flooring and roofing systems, laminated beams, stairs, and other pre-fab building components, which it sells to a variety of dealers in Western Canada. It has some 18 business units spread out from the Pacific Ocean to Winnipeg, where it has its head office. It also has two business units in Minnesota, serving the U.S. Midwest.

The federal Competition Bureau reviewed the purchase and in January reached an agreement with RONA inc. for the retailer to sell its ZyTech Building Systems truss plant in Martensville, Sask. That manufacturing facility is just north of Saskatoon.

“The Bureau’s review found that the proposed acquisition was presumptively anti-competitive in the Saskatoon, Sask., area as it would result in a significant increase in market concentration,” the Competition Bureau said in a release. “The Bureau considered barriers to entry and other potential countervailing factors and found that they would be insufficient to mitigate the competitive harm from the merger.”

“All-Fab operates under the names All-Fab, Nu-Fab, Alliance Truss, Pacific Truss, Truline, and Littfin Truss,” the Bureau noted. “Both RONA and All-Fab design manufacture and supply roof trusses and floor trusses, which are key components for housing construction.” The Bureau also looked at the Edmonton market, where it ruled there was already sufficient competition.

As unions brace for job losses, Lee Valley Tools shares strategies to combat tariffs

The threat of tariffs continues to loom over Canadian manufacturers. Last Monday, U.S. President Donald Trump signed an order imposing 25 percent tariffs on all aluminum and steel imports to the U.S. beginning March 4. The move will cancel existing exemptions and duty-free quotas for major suppliers in Canada, Mexico, Brazil, and other countries around the world.

In a statement following the tariff announcement, the United Steelworkers union condemned the tariffs, saying they were unjustified measures that threaten thousands of Canadian jobs, disrupt supply chains, and undermine decades of economic cooperation.

“Trump’s tariffs are a direct attack on workers and communities,” Marty Warren, USW national director for Canada, said in the release. “We’ve been through this before, and we know these kinds of reckless trade measures don’t work, and hurt workers, destabilize industries, and create uncertainty across the economy on both sides of the border.”

To help mitigate the collateral damage associated with tariffs, Lee Valley Tools has created an internal focus group that meets as needed to address significant policy changes that will impact the company’s customers or business.

“We’ve done cost modelling and scenario planning. It’s not if something happens, it’s when, and it’s our ability as an organization to respond to that,” said Lee Valley Tools president and COO Jason Tasse. He urged Canadian businesses to avoid getting distracted by rhetoric and the level of potential disruption and instead focus on what is going to change and where it may impact business and organization capacity.

Tasse pointed to the recent Canada Post strike, which left many consumers reluctant to purchase products because they didn’t understand the supply chain and delivery. As a result, he said, there was consumer pullback, despite retailers having alternative delivery options in place.

Tasse added that businesses need to focus on long-term planning to mitigate the impact of tariffs—and hope that a new agreement can be reached soon.

“At one point, North America was the envy of global trade agreements. We can come back to the table and come up with a fair and equitable agreement that all three of the North American countries can prosper and grow from again,” he said, adding that Lee Valley remains focussed on both business protection and job protection.

“Our focus is always on job protection. We are a family business that plans on long-term planning horizons. We don’t answer to the stock exchange or Wall Street or other investors, so we tend to make longer-term, sensible decisions.”

PEOPLE ON THE MOVE

At Wolseley Canada, Jacqueline Janes has been appointed director, Atlantic Canada. She joined the wholesale plumbing, heating, and electrical supplier in 2020 as a sales manager, working at building and maintaining relationships and reinforcing Wolseley as a destination in Atlantic Canada. In her new role, Janes will be responsible for driving growth in the Atlantic region.

DID YOU KNOW

… that the latest edition of Hardlines Dealer News has landed in subscribers’ inboxes? In this issue, we explore the data that goes into our exclusive industry research for the Hardlines Retail Report, plus Orgill’s response to Ace’s withdrawal from Canada, and how dealers are gearing up for the prospect of U.S. tariffs. Hardlines Dealer News is monthly and it’s free: click here to subscribe now!

RETAILER NEWS

TIMBER MART held its National Buying Show for 2025 last week. The hybrid format included an in-person event at the Toronto Congress Centre and a cloud-based virtual tradeshow platform. More than 1,100 dealer and vendor participants were expected at the show, despite a snowstorm that dumped up to 25 centimetres of snow on the city. (Hardlines was on the scene, so we’ll have more coverage for you in next week’s edition!).

Canadian Tire Corp. reported Q4 sales of $4.5 billion, up by 1.5 percent from a year earlier. Net income surged to $411.5 million from $172.5 million in the comparable period of 2023. In the Canadian Tire Retail division, sales rose by 1.1 percent to $5.38 billion, with comp sales also up by 1.1 percent.

Castle Building Centres Group has announced the launch of a new centralized Estimating & Design Services (EDS) program for its membership. The program is touted as a first for a buying group in the industry. In a release, one member dealer described the program as “very easy to use, very fast, and most importantly accurate.”

Ace Hardware reported record fourth-quarter revenues of US$2.3 billion, a 7.6 percent increase from Q4 2023. Net income for the quarter hit another record for the company, reaching US$53.8 million. Sales by the 3,700 Ace retailers were up 1.6 percent, reflecting a 1.9 percent increase in average ticket but slightly offset by a 0.3 percent decrease in same-store transactions. Consolidated revenues for fiscal 2024 totaled US$9.5 billion, an increase of 3.9 percent, with the biggest gains coming from outdoor power equipment, grilling, power tools, and generators. For the full year, U.S. retail same-store sales decreased 0.3 percent.

SUPPLIER NEWS

JRTech Solutions has integrated the “Well Made Here” logo into its electronic shelf labels (ESL) system. Now retailers stocking products that are accredited by the non-profit organization can have that designation automatically included in their shelf tags. JRTech, a distributor of Pricer electronic labels since 2008, has installations in over 700 hardware stores and home improvement centres across the country.

West Fraser Timber Co. Ltd. reported fourth-quarter 2024 results that included a loss of $62 million on sales of $1.41 billion. The company reports that its Engineered Wood Products business in North America enjoyed some resilience, while the Lumber segment also realized modest improvement. Full-year sales were $6.17 billion, down from $6.45 billion in 2023. West Fraser’s loss shrank to $5 million from a loss of $167 million in 2023.

ECONOMIC INDICATORS

The value of building permits rose by 11.0 percent to $13.1 billion in December. The increase was led by a 21.2 percent increase in the residential sector, largely due to gains in Ontario and British Columbia. While multi-family dwellings were the main driver of growth, permits for single-family construction rose in value by 1.8 percent to $2.9 billion. (StatCan)

 

NOTED

Hardlines is hosting Canada Night for dealers going down to New Orleans this week for the Orgill Spring Dealer Market. Canada Night will be held on Thursday, Feb. 20 at 6 p.m. at Mulate’s, an original Cajun restaurant only steps from the show. Enjoy an informal meet-and-greet over drinks and snacks before you head out for the night in New Orleans! Snacks and drink tickets will be provided by Hardlines. (It’s reserved for dealers, retail teams, and our sponsors.) For more information and to RSVP, click here!

OVERHEARD…

“Donald Trump’s tariffs are a direct attack on Canadian workers and our economy. These tariffs don’t protect jobs—they kill them. Canada cannot sit idly by while our workers are treated as bargaining chips in Trump’s trade war. Our government must respond with strong, immediate action to defend Canadian industries and the workers who keep them running.”

Bea Bruske, president of the Canadian Labour Congress, warning that tariffs would threaten Canadian jobs and destabilize industries.

 

 

 

Castle Building Centres Group Ltd

Business Development Manager – Northern & Eastern Ontario

Castle Building Centres Group is an industry leader among Buying Groups in the Lumber, Building Materials & Hardware segment in Canada. Castle Building Centres Group has been committed to the success of the Independent for more than 60 years strong. Our Castle dealers and our Castle Head Office team are dedicated to helping people turn their projects into reality while making a positive impact in our communities. Our Castle members are fiercely independent and cater to everyone from DIY enthusiasts to professional contractors.

Ready to Shape the Future?

We are seeking a highly motivated individual with strong relationship, communication and sales skills that can manage and develop our future growth in the Ontario Market. This position requires an individual who is familiar with the Lumber and Building Supply industry, willing to travel extensively and accustomed to working remote from head office.

The individual welcomes the opportunity to work with a dynamic group of independent LBM dealers while planning and executing our future growth initiatives. Providing continual coaching and communication to our Ontario Members while understanding their needs is fundamental to success. The ideal candidate is highly self-motivated with strong computer, administrative and interpersonal skills.

If you’re looking for a place where your skills can shine and your ideas matter, Castle is the perfect fit. Join us and contribute to a thriving organization that values your opinions and offers a vibrant and collaborative work environment.

The Role You’ll Play

As a Business Development Manager, your mission is to enhance Castle’s market presence and help to drive the financial success of our members. You will forge lasting relationships with dealers, identify growth opportunities, and negotiate deals—all while staying informed about market trends and dealer dynamics.

Your Key Responsibilities:

Reporting to the Director of Business Development, with responsibility for all relationships with members of the Northern & Eastern Ontario Region. This entails recruitment and retention of members, coaching for growth, coordinating purchasing initiatives, assisting in credit assessment/monitoring of members and assisting in the marketing of Castle.

The key strategy for this position is growth. There are three tactics for growth:

Retain, coach and promote new business from our existing member base

Recruitment of new member opportunities

Develop and manage regional supplier relationships

What You Bring to the Table:

• Minimum of 5 years of experience in Business Development, preferably within the hardware or LBM sectors

• Strong communication skills in English, both written and verbal

• French is an asset but not required

• Proven ability in prospecting, negotiation, and closing deals

Financial acumen and analytical skills

• Exceptional multitasking capabilities and ability to meet deadlines

• Willingness to travel extensively within the region, including overnight stays

When you become part of the Castle family, you’ll enjoy a host of benefits, including:

• A welcoming and inclusive workplace

• Commitment to work-life balance

• Comprehensive benefits package and annual performance reviews

• Community engagement and teamwork-focused culture

• Full training and onboarding program

At Castle, we celebrate diversity and are committed to fostering an inclusive environment. Castle Building Centres Group offers a comprehensive compensation package including full benefits. All submissions will be treated with complete confidentiality. Please forward by email your resume in confidence to:

E-mail: jobs@castle.ca
Castle Building Centres Group Ltd.
100 Milverton Drive, Suite 400
Mississauga, Ontario
L5R 4H1

BUSINESS DEVELOPMENT MANAGER

Territory: Ontario West (west of the 400)

Reporting to the Vice-President of Business Development, the Business Development Manager is a high-energy, results-oriented professional responsible for actively hunting and capturing new business opportunities. This role is focused on driving BMR Group’s expansion by identifying, targeting, and onboarding new dealers in assigned territories and market segments.

The key responsibilities are:

  • Proactively identify opportunities: Eagerly seek and evaluate new business prospects by researching, cold-calling, networking, and leveraging industry contacts to generate a robust pipeline of leads.
  • Strategic deal closing: Pursue high-value targets and skillfully navigate negotiations to secure dealer agreements aligned with BMR Group’s growth objectives.
  • Build strong relationships: Cultivate trusted partnerships with potential dealers and stakeholders, positioning BMR Group as their go-to business partner.
  • Maximize visibility: Actively participate in industry events, trade shows, and networking opportunities to promote BMR Group and build a strong presence in the market.
  • Seamless onboarding: Facilitate the integration of new dealers, providing them with the tools and support to hit the ground running and drive revenue from day one.
  • Results accountability: Deliver comprehensive activity reports, analyze progress, and recommend strategies to overcome obstacles and exceed growth targets.
  • Stay ahead of trends: Continuously monitor market dynamics, competitor movements, and emerging opportunities to refine strategies and maintain a competitive edge.

Requirements:

  • A proven track record of hunting and closing new business, with a relentless drive to achieve and exceed targets.
  • Bachelor’s degree in business administration or a related field.
  • Extensive business development experience, ideally in hardware, lumber, building materials, and/or renovation industries.
  • Note: any other combination of education and/or experience may be considered.
  • Exceptional communication and negotiation skills, with a persuasive and entrepreneurial mindset.
  • The ability to thrive in a fast-paced, competitive environment and juggle multiple opportunities simultaneously.
  • In-depth market knowledge and a strategic approach to capturing new business.
  • A valid driver’s license and personal vehicle for travel within the territory.

This person stands out for:

  • Bold and entrepreneurial mindset
  • High resilience and ability to thrive under pressure
  • Innovative problem-solving and adaptability
  • Unmatched drive for results and achievement
  • Strategic networking and relationship-building skills
  • Effective decision-making and prioritization

Some good reasons to work with BMR:

  • Competitive compensation.
  • Benefits program (RRSP, Group Insurance, Health Virtual Care, Employee and Family Assistance Program).
  • Friendly work environment that emphasizes collaboration and teamwork.
  • Workplace promoting diversity and inclusion.
  • Discounts at BMR stores.
  • Opportunities for growth within the company.
  • And much more!

We thank all applicants for their interest. Only those whose application will be selected for a selection interview will be contacted.

APPLY HERE 

Position: Buyer/Purchaser Reports to: Vice President of Procurement

Locations: BC, AB, MB, ON, QC Date: January 2025

About TIMBER MART

Founded in 1967, TIMBER MART is the largest national member-owned buying group in Canada for the true independent entrepreneur. With hundreds of members, including independent building-material and hardware retailers, commercial dealers and manufacturers located in every province across the country, TIMBER MART provides its extensive dealer network with a menu of competitive buying programs, comprehensive marketing services and personalized support to drive independent business success. For more information, visit www.timbermart.ca and www.timbermartmember.ca.

Position Summary

Under the supervision of the Vice President of Procurement, the Procurement Manager is responsible for providing, at the optimal level of efficiency, the leadership and management skills to the function of buying the merchandise offered by or through Timber Mart. But without limiting the generality of the foregoing, the Procurement Manager is responsible for providing the appropriate level of skills and dedication in the selection of products and suppliers within their assigned categories of products to meet and exceed Timber Mart market demands while ensuring target margin levels and maximum profitability are achieved while working in harmony with corporate goals. The Procurement Manager is also responsible for product category review and analysis and developing strategic plans for product selection and competitive pricing to meet and exceed customer and member requirements.

Major Responsibilities

  • Purchases materials, supplies and services at the most favorable terms for the organization.
  • Qualifies vendors, evaluates bids, and negotiates prices and terms for purchased goods and services.
  • Tracks purchases, monitors vendor quality, and maintains a current database of vendor information.
  • A specialist on complex technical and business matters.

Qualifications

  • Fluency in French is a very strong asset
  • College/University Degree in Business, Sales and Marketing
  • 5-10 years’ experience in category management
  • 5-10 years’ experience in Retail Sales

Total compensation between $95,000 and $115,000, based on experience and qualifications.

Participation to comprehensive group benefit package.

Please apply by sending your current resume and a cover letter to:

HR@timbrmart.com

Please note the position title in the subject line

This posting will close on February 25, 2025; applications received after this date will not be considered for the position.

TIMBER MART is an equal opportunity employer; this position is offered in accordance with this principle.

Although, the confidence demonstrated towards TIMBER MART by all those who will decide to apply to the present posting is appreciated, please take note that only the applicants selected to be offered an interview will be contacted.

 

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February 10, 2025

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CONNECTING THE HOME IMPROVEMENT INDUSTRY
February 10, 2025 | Volume xxxi, #7

IN THIS ISSUE:

  • Hours before a threatened trade war, retailers wrap themselves in the Canadian flag
  • EvoX, Canada’s newest buying group, hosts info session in Montreal 
  • Why TIMBER MART was there: making connections at the western buying show 
  • Housing starts expected to slow in wake of U.S. trade policies, says CMHC 

PLUS: Pont-Masson returns to RONA, Canac opens newest store, Walmart will invest big in Canada, Grainger’s year-end sales up, BMF’s Sarah Hounslow honoured, rocking RONA dealer’s band will play next month, IKEA increases sipport to combat furniture poverty, retail and e-commerce conference DX3 is next month, Purolator makes acquisition, personnel changes at Metrie, and more!

Hardlines
Hours before a threatened trade war, retailers wrap themselves in the Canadian flag 

BMR, Canadian Tire, and Home Hardware were among the retailer groups promoting their “made in Canada” pedigree last week, at the beginning of a threatened—then postponed—trade war.

U.S. President Donald Trump had reiterated Feb. 1 that across-the-board 25 percent tariffs—and 10 percent for energy products—would hit Canadian products heading south of the border on Feb. 4. Canada responded by slapping retaliatory tariffs, also 25 percent and also due to come into effect on Feb. 4, on $30 billion of products heading into Canada. This was to be the opening salvo from Canada—another $125 billion of product categories were to be announced in two weeks. Trump agreed to a 30-day timeout on the tariffs late in the afternoon of Feb. 3.

Hours before the eventual truce, BMR Group was one of the first retailers in this industry to take to social media to promote its Canadian status. “We’re proud to be the Canadian reference for your renos and to support Canada’s economy by offering you a wide range of Canadian quality products at competitive prices,” the company posted on LinkedIn.

Home Hardware used “Support Local” as the head for its post on LinkedIn. “Is supporting local on your 2025 resolution list? Home Hardware Stores Limited is proudly Canadian and the country’s largest dealer-owned and -operated home improvement retailer.”

But it was up to Canadian Tire Corp. to really dig into the issue directly. President and CEO Greg Hicks signed off on an impassioned post on LinkedIn, calling Trump’s tariff threat “an unjustified assault from our nation’s longest-standing ally.”

Hicks pledged, in the trade war that was expected to commence later that same day, to “absolutely prioritize Canadian partnerships. Although we value our U.S. suppliers and know they share our concerns, it’s our responsibility to pull every lever possible to protect our customers from these unnecessary and damaging American tariffs,” he stated.

“Locally owned and operated since 1992, we are proud to have the nation in our name. We are ‘Canada’s Store.’”

EvoX, Canada’s newest buying group, hosts info session in Montreal

EvoX, the new buying group serving the Quebec market, brought dealers and vendor partners together on Jan. 29 at Montreal’s Hôtel Monville. They spent the day building relationships and sharing information.

The joint venture, which became official on Jan. 1, combines the national profile of Winnipeg-based Sexton Group and the regional strength of Évolution Distribution in Quebec. It unites all of Évolution Distribution’s current members and Sexton’s Quebec members.

During the day, they heard an update on the services offered by the buying group. In the evening, Hardlines was on the scene as Évolution Distribution head Geneviève Gagnon and Sexton Group president Eric Palmer (shown here with Hardlines Quebec editor Geoff McLarney, left, and Hardlines’ Michael McLarney, second from right) thanked the vendors who braved the winter weather to join EvoX’s team and member dealers.

The pair first announced the partnership back in October. At the time, Gagnon and Palmer, both in attendance at the 28th annual Hardlines Conference in La Malbaie, Que., explained that their respective companies “shared pretty key core values.”

The partnership “adds a lot of credibility in the Quebec market,” Shane McDonald, Sexton’s senior commodity wood manager, told Hardlines at the Montreal event. “Gagnon is very well known.”

“It’s been all positive for our dealers,” said Suzanne Walsh, director of business development at Sexton. “It’s pretty much cemented us in the province of Quebec and that’s just what we need.”

For Sexton’s existing Quebec members, she explained, the new alliance expands their options for local distribution and introduces them to new vendors, who in turn will enjoy access to a wider base of dealer customers.

Gagnon for her part expressed optimism about the collaboration. “The future will show us where this journey leads.”

Why TIMBER MART was there: making connections at the western buying show

Hardlines stopped to chat with Randy Martin, TIMBER MART’s vice-president of procurement, during the 2025 WRLA Showcase. “For us it’s about having a presence as a buying group and being here for our dealers,” Martin said. “And then, during the show, we also have the opportunity to go around and meet with all of our key vendors.”

Making in-person connections, meetings, and saying hello—just like Hardlines does when we stop by vendor booths. “Today, as an example, I’ve only been here for a couple hours, but I’ve probably met with three dealers and four vendors already. Typically, you’d have to work pretty hard to meet with those people in person,” he says.

At the show, Martin (shown here standing sideways, centre) looks for opportunities to finalize programs in person, instead of over the phone—then he adds a tip for exhibiting suppliers. “It isn’t the case in all cases, because a lot of vendors wouldn’t necessarily have their key personnel here. They would have their regional personnel.”

The reason that Martin and TIMBER MART head Bernie Owens prefer to be on the attendance roster is to ensure that connections are made. “Absolutely, we want to. Bernie’s the president and CEO. He wants to talk to the president and CEO. I’m vice-president of procurement. I want to talk to presidents or vice-presidents or national sales managers who are able to make decisions.

“And don’t get me wrong, I talk to a lot of local regional sales guys also. When we’re looking to solve opportunities for our dealers, the local guys can help with that big-time.”

Asked what he expects in the coming months that will affect this industry, Martin admits there are too many variables—from tariff threats and the weakness of the Canadian dollar to the uncertainty plaguing customers. “We basically, as an industry, have got to keep working at what we work at and do what we do and make sure that, from the buying group through the suppliers to the independent dealers, everybody’s working hard to satisfy the dealers and their end-customers.”

Housing starts expected to slow in wake of U.S. trade policies, says CMHC

Uncertain U.S. trade policies will put pressure on the Canadian housing market, according to Canada Mortgage and Housing Corp.’s latest Housing Market Outlook, which provides forward-looking analysis into Canada’s national and major housing markets through to 2027.

The report noted that foreign trade risks add significant uncertainty to the outlook. The agency anticipates that tariffs, if implemented, could have a serious impact on the housing market here. Negative effects include investment uncertainty, an even weaker Canadian dollar, lower export revenues and resulting job losses. Higher inflation and a greater risk of recession are also key concerns.

Changes in Canada’s immigration patterns will also have a negative impact, as the influx of new Canadians is expected to continue to decrease through to 2027. CMHC anticipates that housing starts will slow down from 2025 to 2027, mainly due to fewer condominium apartments being built. But total starts will remain above their 10-year average. Meanwhile, rental apartment construction will remain high, though it is expected to slow into 2027.

The report notes that different regions will face varying conditions. For example, the housing markets in Ontario and British Columbia are now particularly unaffordable. CMHC expects sales in these markets to remain below their 10-year averages. Prices are forecast to grow more slowly in these provinces, especially through 2025 and into 2026.

Alberta and Quebec are cited as more affordable markets; they began recovering early last year. Sales in these provinces are expected to reach historically high levels, with prices growing faster than national averages during the first half of the forecast period.

There is some more good news in the report. Housing sales and prices are expected to rebound as lower mortgage rates and changes to mortgage rules unlock pent-up demand in the short term. CMHC believes the recovery will be uneven, with slower progress in less affordable regions and in the condominium apartment market.

As housing starts falter, the report expects that existing home sales will attract a larger share of renewed demand as they offer more options for financially constrained homebuyers. In addition, the length of new construction projects may limit developers’ ability to meet demand quickly.

“Millennials, many of whom are first-time buyers, are currently driving housing demand,” the report notes. “As remote work declines, we assume this group will prioritize being closer to jobs, boosting sales recovery in larger urban markets.”

Repeat homebuyers are also forecast to return to the market. Spurred by lower mortgage rates, the agency expects many current homeowners to look to upgrade.

PEOPLE ON THE MOVE

Sarah Hounslow, president of BMF (Burlington Merchandising & Fixtures), was honoured with a Business Excellence award at U.S. trade publication HBSDealer’s fourth annual Top Women in Hardware & Building Supply event. The mandate of the program is to recognize women in leadership who possess the traits of business excellence and the potential to make a difference in their companies and their communities.

Millwork manufacturer and distributor Metrie has announced several key promotions within its strategic leadership team. Christian MacDonald has been promoted from VP, marketing to the newly created role of chief marketing officer. Kevin Bartel has made the permanent transition to vice-president and general manager, U.S. Jon Dickinson has been named vice-president of sales while Elise Osier, vice-president of strategy and planning, will take on an expanded role that includes leading the financial planning and analysis team. Kate Vondette has been promoted to vice-president, corporate controller. Nicole Rocheleau has been promoted to vice-president of marketing.

DID YOU KNOW

…that the contractor side of the business is growing explosively? Here at Hardlines, we recognize that many dealers today have at least some of their sales going to trades or builders. That’s why we’ve launched PRO Dealer Business, a monthly newsletter to keep you informed about the news in the pro, GSD, and ICI markets. This e-newsletter is a companion to our Pro Dealer magazine, whose inaugural issue mailed in October. The first issue of Pro Dealer Business emailed last week—and it’s free! (Click here to subscribe to this important new e-newsletter.)

RETAILER NEWS

Matériaux Pont-Masson, which operates nine stores in Quebec and Ontario, is rejoining RONA’s network of affiliated dealers. It was previously a member from 1996 to 2021. “We were impressed with the recent changes that were made” at RONA, president Éric Bailey said in a release, “in particular its strong commitment to supporting and developing its network of affiliated dealers.”

Our favourite RONA rock-and-roller, Rob Faries, who has two stores in Moosenee and Moose Factory, on James Bay in Ontario’s far north, is also the lead singer for the Relic Kings. The band is making a rare appearance in the Greater Toronto Area next month, when they play at the Richmond Hill Centre for the Performing Arts. This is a great rock band that released a killer song last summer that tackles the tough issue of youth addiction and loss. (We encourage anybody who loves good rock and roll to check this out, March 11 in Richmond Hill, Ont. Click here for ticket info!—your air-guitar playing Editor.)

Canac opened its newest store on Jan. 24 in Rivière-du-Loup, Que., welcoming more than 5,300 people over its first weekend. Mayor Mario Bastille joined Canac leadership, including president Martin Gamache, for the occasion. The store, the chain’s 34th, boasts a 30,649-square-foot sales area, a lumber yard, a 35,157-square-foot building materials warehouse, and a pro department open on weekdays. Canac’s next store opening is slated for the spring in Salaberry-de-Valleyfield, just west of the island of Montreal.

Walmart Canada is making a $6.5 billion investment over the next five years as the company plans to further accelerate growth in Canada, the company announced in a release. The retailer will open five new Supercentres in Ontario and Alberta by 2027 including Port Credit Walmart Supercentre and Oakville Walmart Supercentre, both slated for 2025. Additional stores will open in Calgary, Edmonton, and Fort McMurray in 2027. Meanwhile, Walmart’s newest distribution centre, in Vaughan just north of Toronto, will open in the spring of this year.

IKEA Canada has released its 2024 annual report. Highlights include $2.8 billion in total sales for the year, down by 1.4 percent, and an $80 million investment in price reductions. Store traffic rose by 14 percent to 32.6 million customers. The retailer has increased its support of Furniture Bank to Combat Furniture Poverty, committing $300,000 to this cause. In addition, it committed $120,000 to further support Furniture Bank’s Sleep Well initiative, which is dedicated to providing children with essential sleep items.

W.W. Grainger reported Q4 sales of US$4.2 billion, an increase of 5.9 percent from a year earlier. Net earnings rose 20.3 percent to $475 million. For the full fiscal year, sales of US$17.2 billion were up 4.2 percent compared to 2023, while earnings increased by 4.4 percent to US$1.9 billion.

SUPPLIER NEWS

The largest retail and e-commerce event in the country is returning to Toronto next month. The 2025 edition of DX3 Canada will take place March 4 and 5 at the Sheraton Centre Toronto Hotel, just steps away from Toronto’s City Hall. Speakers include Robert Allan, Home Hardware Stores Ltd.’s director of paid media; Cynthia Wong, VP of digital technology at Canadian Tire Corp.; and Tanbir Grover, chief marketing and digital officer at Pet Valu. (Click here for information and registration!)

Purolator has acquired Livingston International, an international trade services firm that specializes in customs brokerage, global freight forwarding, and trade consulting, from Platinum Equity. The deal, worth an undisclosed amount, will allow Purolator and Livingston to provide increased breadth of capabilities to customers. Livingston International will now become a wholly owned subsidiary of Purolator, led by its existing leadership team managing its day-to-day operations.

ECONOMIC INDICATORS

Since 2024, rental housing supply has grown faster than new demand, but affordability remains a challenge. Lower immigration and an increase in first-time homebuyers is expected to continue to reduce rental demand through to 2027. Supply will continue to expand as new rental units are completed, leading to higher vacancies and slower rent increases. But affordability will take more time to improve. Some vacated units will adjust to market rents and renters’ incomes will catch up to previous market rent increases. (CHMC)

 

NOTED

In 2024, nearly 23 million meatballs were served in IKEA Canada’s restaurants.

OVERHEARD…

“This $6.5 billion investment is the largest we’ve made in Canada towards expanding our footprint since we first arrived here 30 years ago.”

—Gui Loureiro, regional CEO of Walmart Canada, Chile, Mexico, and Central America, on the retailer’s plans to add new stores and increase its distribution infrastructure in this country over the next five years.

 

 

 

Castle Building Centres Group Ltd

Business Development Manager – Northern & Eastern Ontario

Castle Building Centres Group is an industry leader among Buying Groups in the Lumber, Building Materials & Hardware segment in Canada. Castle Building Centres Group has been committed to the success of the Independent for more than 60 years strong. Our Castle dealers and our Castle Head Office team are dedicated to helping people turn their projects into reality while making a positive impact in our communities. Our Castle members are fiercely independent and cater to everyone from DIY enthusiasts to professional contractors.

Ready to Shape the Future?

We are seeking a highly motivated individual with strong relationship, communication and sales skills that can manage and develop our future growth in the Ontario Market. This position requires an individual who is familiar with the Lumber and Building Supply industry, willing to travel extensively and accustomed to working remote from head office.

The individual welcomes the opportunity to work with a dynamic group of independent LBM dealers while planning and executing our future growth initiatives. Providing continual coaching and communication to our Ontario Members while understanding their needs is fundamental to success. The ideal candidate is highly self-motivated with strong computer, administrative and interpersonal skills.

If you’re looking for a place where your skills can shine and your ideas matter, Castle is the perfect fit. Join us and contribute to a thriving organization that values your opinions and offers a vibrant and collaborative work environment.

The Role You’ll Play

As a Business Development Manager, your mission is to enhance Castle’s market presence and help to drive the financial success of our members. You will forge lasting relationships with dealers, identify growth opportunities, and negotiate deals—all while staying informed about market trends and dealer dynamics.

Your Key Responsibilities:

Reporting to the Director of Business Development, with responsibility for all relationships with members of the Northern & Eastern Ontario Region. This entails recruitment and retention of members, coaching for growth, coordinating purchasing initiatives, assisting in credit assessment/monitoring of members and assisting in the marketing of Castle.

The key strategy for this position is growth. There are three tactics for growth:

Retain, coach and promote new business from our existing member base

Recruitment of new member opportunities

Develop and manage regional supplier relationships

What You Bring to the Table:

• Minimum of 5 years of experience in Business Development, preferably within the hardware or LBM sectors

• Strong communication skills in English, both written and verbal

• French is an asset but not required

• Proven ability in prospecting, negotiation, and closing deals

Financial acumen and analytical skills

• Exceptional multitasking capabilities and ability to meet deadlines

• Willingness to travel extensively within the region, including overnight stays

When you become part of the Castle family, you’ll enjoy a host of benefits, including:

• A welcoming and inclusive workplace

• Commitment to work-life balance

• Comprehensive benefits package and annual performance reviews

• Community engagement and teamwork-focused culture

• Full training and onboarding program

At Castle, we celebrate diversity and are committed to fostering an inclusive environment. Castle Building Centres Group offers a comprehensive compensation package including full benefits. All submissions will be treated with complete confidentiality. Please forward by email your resume in confidence to:

E-mail: jobs@castle.ca
Castle Building Centres Group Ltd.
100 Milverton Drive, Suite 400
Mississauga, Ontario
L5R 4H1

BUSINESS DEVELOPMENT MANAGER

Territory: Ontario West (west of the 400)

Reporting to the Vice-President of Business Development, the Business Development Manager is a high-energy, results-oriented professional responsible for actively hunting and capturing new business opportunities. This role is focused on driving BMR Group’s expansion by identifying, targeting, and onboarding new dealers in assigned territories and market segments.

The key responsibilities are:

  • Proactively identify opportunities: Eagerly seek and evaluate new business prospects by researching, cold-calling, networking, and leveraging industry contacts to generate a robust pipeline of leads.
  • Strategic deal closing: Pursue high-value targets and skillfully navigate negotiations to secure dealer agreements aligned with BMR Group’s growth objectives.
  • Build strong relationships: Cultivate trusted partnerships with potential dealers and stakeholders, positioning BMR Group as their go-to business partner.
  • Maximize visibility: Actively participate in industry events, trade shows, and networking opportunities to promote BMR Group and build a strong presence in the market.
  • Seamless onboarding: Facilitate the integration of new dealers, providing them with the tools and support to hit the ground running and drive revenue from day one.
  • Results accountability: Deliver comprehensive activity reports, analyze progress, and recommend strategies to overcome obstacles and exceed growth targets.
  • Stay ahead of trends: Continuously monitor market dynamics, competitor movements, and emerging opportunities to refine strategies and maintain a competitive edge.

Requirements:

  • A proven track record of hunting and closing new business, with a relentless drive to achieve and exceed targets.
  • Bachelor’s degree in business administration or a related field.
  • Extensive business development experience, ideally in hardware, lumber, building materials, and/or renovation industries.
  • Note: any other combination of education and/or experience may be considered.
  • Exceptional communication and negotiation skills, with a persuasive and entrepreneurial mindset.
  • The ability to thrive in a fast-paced, competitive environment and juggle multiple opportunities simultaneously.
  • In-depth market knowledge and a strategic approach to capturing new business.
  • A valid driver’s license and personal vehicle for travel within the territory.

This person stands out for:

  • Bold and entrepreneurial mindset
  • High resilience and ability to thrive under pressure
  • Innovative problem-solving and adaptability
  • Unmatched drive for results and achievement
  • Strategic networking and relationship-building skills
  • Effective decision-making and prioritization

Some good reasons to work with BMR:

  • Competitive compensation.
  • Benefits program (RRSP, Group Insurance, Health Virtual Care, Employee and Family Assistance Program).
  • Friendly work environment that emphasizes collaboration and teamwork.
  • Workplace promoting diversity and inclusion.
  • Discounts at BMR stores.
  • Opportunities for growth within the company.
  • And much more!

We thank all applicants for their interest. Only those whose application will be selected for a selection interview will be contacted.

APPLY HERE 

Position: Buyer/Purchaser Reports to: Vice President of Procurement

Locations: BC, AB, MB, ON, QC Date: January 2025

About TIMBER MART

Founded in 1967, TIMBER MART is the largest national member-owned buying group in Canada for the true independent entrepreneur. With hundreds of members, including independent building-material and hardware retailers, commercial dealers and manufacturers located in every province across the country, TIMBER MART provides its extensive dealer network with a menu of competitive buying programs, comprehensive marketing services and personalized support to drive independent business success. For more information, visit www.timbermart.ca and www.timbermartmember.ca.

Position Summary

Under the supervision of the Vice President of Procurement, the Procurement Manager is responsible for providing, at the optimal level of efficiency, the leadership and management skills to the function of buying the merchandise offered by or through Timber Mart. But without limiting the generality of the foregoing, the Procurement Manager is responsible for providing the appropriate level of skills and dedication in the selection of products and suppliers within their assigned categories of products to meet and exceed Timber Mart market demands while ensuring target margin levels and maximum profitability are achieved while working in harmony with corporate goals. The Procurement Manager is also responsible for product category review and analysis and developing strategic plans for product selection and competitive pricing to meet and exceed customer and member requirements.

Major Responsibilities

  • Purchases materials, supplies and services at the most favorable terms for the organization.
  • Qualifies vendors, evaluates bids, and negotiates prices and terms for purchased goods and services.
  • Tracks purchases, monitors vendor quality, and maintains a current database of vendor information.
  • A specialist on complex technical and business matters.

Qualifications

  • Fluency in French is a very strong asset
  • College/University Degree in Business, Sales and Marketing
  • 5-10 years’ experience in category management
  • 5-10 years’ experience in Retail Sales

Total compensation between $95,000 and $115,000, based on experience and qualifications.

Participation to comprehensive group benefit package.

Please apply by sending your current resume and a cover letter to:

HR@timbrmart.com

Please note the position title in the subject line

This posting will close on February 25, 2025; applications received after this date will not be considered for the position.

TIMBER MART is an equal opportunity employer; this position is offered in accordance with this principle.

Although, the confidence demonstrated towards TIMBER MART by all those who will decide to apply to the present posting is appreciated, please take note that only the applicants selected to be offered an interview will be contacted.

 

Looking to post a classified ad? Email Jillian for a free quote.

Hardlines

Privacy Policy | HARDLINES.ca

 

 

The Hardlines Weekly Report is part of the Hardlines Premium Membership

Hardlines Weekly Report is published weekly (except monthly in December and August) by

HARDLINES Inc.

© 2025 by HARDLINES Inc.

HARDLINES™ the electronic newsletter www.HARDLINES.ca

Phone: 416.489.3396

 

Steve Payne — Editor-in-Chief— steve@hardlines.ca

Geoff McLarney — Features Editor — geoff@hardlines.ca
Rebecca Dumais — Editor — rebecca@hardlines.ca
Sarah McGoldrick — Digital Editor — sarah@hardlines.ca

David Chestnut — Vice-President & Publisher — david@hardlines.ca
Shannon MacLeod — Account Managershannon@hardlines.ca

Michelle Porter — Sr. Marketing & Events Manager — michelle@hardlines.ca
Jillian MacLeod — Client Services Managerjillian@hardlines.ca

Accounting — accounting@hardlines.ca

Michael McLarney — Founder & President — mike@hardlines.ca

 

The HARDLINES “Fair Play” Policy. Forwarding or reproduction of Hardlines content is a violation of your terms of service as a valued subscriber. Please respect our copyright! However, we DO want to reach as many people as possible at your firm or banner, so please DO enquire about our really low “extra subscriber(s)” rates. Contact jillian@hardlines.ca to get your colleagues added!

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February 3, 2025

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CONNECTING THE HOME IMPROVEMENT INDUSTRY
February 3, 2025 | Volume xxxi, #6

IN THIS ISSUE:

  • It’s official: Peavey confirms all its stores Canada-wide will close
  • Prairie association has a new name and national ambitions  
  • Tariff realities—industry on alert as Trump expected to be unmoved by logic  
  • More about WRLA’s rebranding as Supply-Build Canada

PLUS: New buying group hosts dealer information day, Castle adds member in Ontario, King Marketing’s Paul Crawford retires, Home Depot adds more home delivery options, Robert Rozon appointed at Évolution Structures, Bank of Canada lowers rate, sales up but profits down at Tractor Supply, organized retail theft becoming more brazen, and more!

Hardlines
It’s official: Peavey confirms all its stores Canada-wide will close  

After news came out two weeks ago that Peavey Industries would close some of its stores under a major reorganization, the company confirmed on Jan. 27 that it had obtained creditor protection from the Alberta courts under the Companies’ Creditors Arrangement Act (CCAA) and was, in fact, closing all of its locations across Canada.

The Red Deer, Alta.-based farm and hardware retailer has 90 Peavey Mart stores and six MainStreet Hardware locations. Peavey Mart stores have already got “going out of business” sales signs in front of their stores. Calls by Hardlines to stores across the country confirmed that liquidation efforts had already commenced nationwide before Peavey issued its statement.

The company’s main goal now is to raise cash while looking for ways to keep the Peavey Mart name alive.

“This was a profoundly difficult decision, but one that allows us to explore the best possible alternatives for the future of the company,” said Doug Anderson, president and CEO of Peavey Industries.

Peavey stated in the release that its “immediate priority is to generate liquidity through the closure process while continuing to work with funders, partners, and stakeholders to explore potential opportunities to preserve the brand.”

The release cited the business conditions that forced it into bankruptcy protection. The Canadian retail industry is experiencing unprecedented challenges, it said, including record-low consumer confidence, inflationary pressures, rising operating costs, and ongoing supply disruptions along with a difficult regulatory environment.

Add to that Peavey’s uneasy alliance with Ace Hardware, whereby Peavey took over the Ace licence in Canada in early 2020 and began servicing some 90 Ace dealers across the country. The arrival of the Covid pandemic and the logistics of hardware distribution in Canada worked against Peavey, and the deal was terminated effective Dec. 31, 2024.

The company stated that its decision to seek creditor protection and close all stores was made after evaluating all available options.

“For nearly six decades, our customers’ loyalty, employees’ dedication, and the resilience of the communities we serve have been the cornerstone of our business,” Anderson continued. “We remain focused on working with our partners and stakeholders to preserve the Peavey brand and the value it represents.”

Prairie association has a new name and national ambitions

Don’t call it the WRLA show anymore—the Winnipeg-based association has renamed itself as Supply-Build Canada. The recent show was held January 23-24 at the Edmonton EXPO Centre—and Hardlines, of course, was there. On the second day of the show, the Western Retail Lumber Association unveiled the new branding. (See below for a separate report on the rebranding.—Editor). 

The show, which brought together hardware and LBM exhibitors to meet with dealers from across the West, was an opportunity to see peers and gain product knowledge—and for some, a first-time experience leading to expansion plans. “We’ve seen some growth. From the time that I’ve started to where we are now, every year we’ve been able to grow the event,” said Supply-Build Canada president Liz Kovach (pictured here at the show, left, with Rebecca Dumais, Hardlines editor).

Kovach noted that it was the biggest show to date during her eight years at the helm of the association. “Actually, it might even be the biggest from a vendor perspective. We had a wait list. We sold out.”

That expanded show footprint included some newcomers. BMR Group, which encompasses over 275 home renovation centres and hardware stores in Quebec, Ontario, and the Maritimes, had its first-ever presence at the show, exhibiting as a gateway to its expansion plans. “This is a very nice show,” said Simon Gouin, senior director, business development. “I’m impressed with the quantity of people that are here.”

He said it’s a way to connect directly with vendors and “create awareness, because a lot of people don’t know us. We’re finding out the hard way that some of the vendors don’t even know us here. So it’s a big learning curve, but it’s not a big hurdle. The fact that we’re members of I.L.D.C. and Spancan helps us.”

For TIMBER MART, the show is about “having a presence as a buying group and being here for our dealers,” said VP of procurement, Randy Martin. “And then during the show, we also have the opportunity to go around and meet with all of our key vendors.”

Networking and the chance “to shake hands and say hello to people, that’s more about what the show is for us,” he said. “Today, as an example, I’ve only been here for a couple hours, but I’ve probably met with three dealers and four vendors already, and typically you’d have to work pretty hard to meet with those people in person.”

From a retail perspective, the show has expanded each year, Kovach said. Along with products and swag, engagement was seen throughout the show floor. “I honestly get a ‘wow’ factor from the entire floor because we’ve had more vendors who want to partner with us on different things.”

The rebranding also opens up the possibility of holding a future show outside the association’s traditional turf, in keeping with Supply-Build Canada’s ambitions to expand its regional scope.

Tariff realities—industry on alert as Trump expected to be unmoved by logic

Saturday, Feb. 1 was a possible date for the across-the-board tariffs that U.S. President Donald Trump said he would impose on imports into the U.S. from Canada and Mexico. (Since the Hardlines Weekly Report is compiled before the weekend, we didn’t know at press time whether tariffs were imposed or not.—your time-travelling Editor!)

One thing has become clear to any neutral observer looking at the trade stats: Canada doesn’t have the ability to wound the U.S. economy by enacting retaliatory duties on their products.

Ottawa has said that it will impose “dollar for dollar” tariffs on U.S. imports coming into Canada, even if, as Trump has said, the U.S. tariffs are as high as 25 percent. There’s a problem with that thinking: the U.S. is a huge part of Canada’s export market (70 percent in 2023, according to the United Nations COMTRADE database) and Canada is a much smaller percentage of U.S. exports (17 percent in 2023). So “dollar-for-dollar” retribution will barely touch the U.S. economy.

Consider this. The United States’ gross domestic product in 2023 was US$27.36 trillion, making it the largest economy in the world, ahead of China with US$17.8 trillion. The U.S. exported to Canada around US$427 billion in 2022, according to U.S. Trade Representative (USTR) statistics. That means our share of the U.S. economy, in terms of goods and services shipped to Canada, is about 2.4 percent.

Hardlines is constantly in touch with industry leaders on both sides of the vendor-retailer divide. We have asked various executives about the tariffs issue over the past week.

Simon Gouin, BMR’s vice president of business development attending the recent WRLA show in Edmonton, said to us on the floor of the show that he doesn’t think tariffs are going to happen. “If it does, it’s going to be, excuse my language, a [expletive] ….” Gouin pointed out that BMR doesn’t sell in the United States, but the state of the Canadian consumer is his number one concern.

Randy Martin, vice-president of procurement for TIMBER MART, said at the same show: “Will there be tariffs? Probably. To what degree they actually affect our supply channel in Canada will have to be determined. There’s a lot of moving parts.”

Eric Daignault, divisional GM at Montreal-based Richelieu Hardware, concurred with Gouin that the biggest issue if tariffs are levied is the consumer, and this industry will undoubtedly feel the impact. “It’s not easy for retailers,” Daignault said. “They’re all fighting for a share of the market. And they don’t have the full force of consumer confidence to back them—with uncertainty in the U.S., high interest rates. So discretionary spending is not what it used to be. People are going to buy food before they’re going to paint the walls.”

More about WRLA’s rebranding as Supply-Build Canada

The former Western Retail Lumber Association used its trade show, which took place in Edmonton in late January, as the platform for announcing a major rebranding initiative. After in-depth consultation with its members, board, and stakeholders, the association has been renamed as Supply-Build Canada.

The rebranding reflects a wider view of the industry, along with new alliances and a repositioning of its trade show.

“As the association expands its advocacy efforts and external partnerships, the Western Retail Lumber Association name became a misnomer,” says association president Liz Kovach. “The building supply industry encompasses building materials beyond lumber, and the association represents manufacturers, distributors, wholesalers, and other categories not represented by just retail.”

Because many of the association’s members, especially on the supplier side, have offices and production outside of the West, the new name intends to capture that, “making a wholesale change of name both necessary and timely,” Kovach adds.

The Prairie-based association’s trade show is one of only two general LBM buying shows in the country. The other is held by the Atlantic Building Supply Dealers’ Association. This year’s ABSDA Expo will be held in Halifax on March 5 and 6.

Along with the new name, Supply-Build Canada announced a partnership with the North American Hardware and Paint Association (NHPA) to access that organization’s extensive library of online and in-person training and educational programs. Supply-Build Canada will be the only licensed provider of NHPA’s educational and training programs Canada-wide.

PEOPLE ON THE MOVE

Paul Crawford, CEO and former president of King Marketing, is retiring after 35 years in the business. He got his start as a sales representative for King Marketing, eventually growing the national manufacturers’ agency from its Western Canadian roots into a national organization serving the hardware and home improvement industry. King Marketing’s current partners are Mark Travers, president; Stephanie Kainz, VP sales; Joel Broughton, pro sales manager; and Matt Jones, national accounts manager. Also at King Marketing: Jim Calce, a 14-year veteran of the company, has moved to the Atlantic Provinces as LBM and pro sales lead. Jeremy Ross is now pro account manager for Western Ontario and Kristy Hineline has taken over LBM sales for Western Ontario.

Robert Rozon has been appointed managing director of Évolution Structures, the Quebec-based building materials fabrication company. Rozon is moving over from the same role at sister company Gagnon – La Grande Quincaillerie, where he had been in place February 2023. The role will be full-time in order to support Évolution Structures’ growth.

NEW PRO DEALER PUBLICATIONS FROM HARDLINES

SELLING TO CONTRACTORS? OUR NEWEST PUBLICATION IS FOR YOU! The contractor side of the business is growing explosively, and most dealers today have at least some of their sales going to trades or builders. Hardlines is launching PRO Dealer Business, a monthly newsletter to keep you informed about the news in the pro, GSD, and ICI markets. The first issue goes out on Feb. 5—and it’s free! To subscribe to this important e-newsletter, please click here

DID YOU KNOW

…that we’ve marked down the 2024 Hardlines Retail Report? The Retail Report is our annual deep dive into the size of the retail market for hardware and home improvement sales in Canada. In this edition, we break down the industry’s sales by province, banner, and store type, and explore topics ranging from online sales and big box strategies for growth to the importance of private labels. Save even more with a Hardlines Premium Membership, and by purchasing the Retail Report in a bundle with our 2024 Market Share Report. Click here for more information and to place your order! click here

 

RETAILER NEWS

Canada’s newest buying group, EvoX, held a dealer information day Jan. 29 in Montreal for dealers and select vendor partners. The new organization is the result of a partnership between Winnipeg-based Sexton Group and Évolution Distribution in Quebec. Dealers in attendance represented both existing Sexton members in Quebec and Évolution Distribution members, who have all signed on to be part of EvoX.

Siderman Inc. in Guelph, Ont., has joined the ranks of Castle Building Centres. Owners John and Danielle Balfoort have served the area since 2008. They plan to expand their store’s product offering with the move to Castle.

The Globe and Mail reports that organized retail theft is becoming more brazen—and more violent. At a Toronto Shoppers Drug Mart location, an employee was pushed to the ground while following a group of seven people charging the exit with more than $8,000 worth of product in tow. “Retailers across the country are experiencing a rise in violent incidents, threats, and increasingly aggressive behaviour,” Darrell Jones, president of Pattison Food Group, told the newspaper.

The Home Depot in the U.S. has recruited two more outside suppliers to fulfill home deliveries from its stores south of the border. Now, customers can order certain products through Uber Eats and DoorDash. The service is in addition to Home Depot’s use of Instacart, another home delivery service that the retailer began using last summer. Same-day deliveries of orders can be made for thousands of the retailer’s best-selling items available online, as long as they are parcel-eligible. The retailer is catching up with its Canadian division, which has been using DoorDash to provide same-day and express deliveries here since 2020.

Tractor Supply Co., the Tennessee-based farm and hardware retailer, reported that fourth-quarter net sales were up 3.1 percent. For the full year, net sales increased 2.2 percent to US$14.88 billion, while comp sales increased 0.2 percent year over year. Net income was down 0.5 percent to US$1.10 billion.

 

ECONOMIC INDICATORS

The Bank of Canada has cut its key interest rate by 25 basis points to 3.0 percent. Governor Tiff Macklem said that monetary policy can do little to ease the burden on the Canadian economy if U.S. President Donald Trump levies tariffs on Canadian imports.

NOTED

The latest instalment of our podcast series What’s in Store is now online. In this episode, we talk to retail veteran Bill Morrison, who was inducted last fall into the Canadian Home Products Trade Association’s Hall of Fame. Morrison, whose career includes tenures at TruServ Canada and Ace Hardware, shares his insights on what Canadian retail can expect in 2025. Sign up now to get updates about the latest podcasts in your inbox!

 

OVERHEARD…

“Sitting on the board of Supply-Build Canada has given me an appreciation for how much work the association does … It’s been exciting to see the work the association has done in attracting people into our industry with career fairs and in continuing to be the squeaky wheel in government advocacy. We need to unite as an industry to get the help we need. Our association provides the platform.”

Joel Hartung, owner of The LumberZone, a dealer with three stores in Manitoba, and a member of the board of directors of the newly renamed Western Canada-based industry association, Supply-Build Canada.

 

 

 

Castle Building Centres Group Ltd

Business Development Manager – Northern & Eastern Ontario

Castle Building Centres Group is an industry leader among Buying Groups in the Lumber, Building Materials & Hardware segment in Canada. Castle Building Centres Group has been committed to the success of the Independent for more than 60 years strong. Our Castle dealers and our Castle Head Office team are dedicated to helping people turn their projects into reality while making a positive impact in our communities. Our Castle members are fiercely independent and cater to everyone from DIY enthusiasts to professional contractors.

Ready to Shape the Future?

We are seeking a highly motivated individual with strong relationship, communication and sales skills that can manage and develop our future growth in the Ontario Market. This position requires an individual who is familiar with the Lumber and Building Supply industry, willing to travel extensively and accustomed to working remote from head office.

The individual welcomes the opportunity to work with a dynamic group of independent LBM dealers while planning and executing our future growth initiatives. Providing continual coaching and communication to our Ontario Members while understanding their needs is fundamental to success. The ideal candidate is highly self-motivated with strong computer, administrative and interpersonal skills.

If you’re looking for a place where your skills can shine and your ideas matter, Castle is the perfect fit. Join us and contribute to a thriving organization that values your opinions and offers a vibrant and collaborative work environment.

The Role You’ll Play

As a Business Development Manager, your mission is to enhance Castle’s market presence and help to drive the financial success of our members. You will forge lasting relationships with dealers, identify growth opportunities, and negotiate deals—all while staying informed about market trends and dealer dynamics.

Your Key Responsibilities:

Reporting to the Director of Business Development, with responsibility for all relationships with members of the Northern & Eastern Ontario Region. This entails recruitment and retention of members, coaching for growth, coordinating purchasing initiatives, assisting in credit assessment/monitoring of members and assisting in the marketing of Castle.

The key strategy for this position is growth. There are three tactics for growth:

Retain, coach and promote new business from our existing member base

Recruitment of new member opportunities

Develop and manage regional supplier relationships

What You Bring to the Table:

• Minimum of 5 years of experience in Business Development, preferably within the hardware or LBM sectors

• Strong communication skills in English, both written and verbal

• French is an asset but not required

• Proven ability in prospecting, negotiation, and closing deals

Financial acumen and analytical skills

• Exceptional multitasking capabilities and ability to meet deadlines

• Willingness to travel extensively within the region, including overnight stays

When you become part of the Castle family, you’ll enjoy a host of benefits, including:

• A welcoming and inclusive workplace

• Commitment to work-life balance

• Comprehensive benefits package and annual performance reviews

• Community engagement and teamwork-focused culture

• Full training and onboarding program

At Castle, we celebrate diversity and are committed to fostering an inclusive environment. Castle Building Centres Group offers a comprehensive compensation package including full benefits. All submissions will be treated with complete confidentiality. Please forward by email your resume in confidence to:

E-mail: jobs@castle.ca
Castle Building Centres Group Ltd.
100 Milverton Drive, Suite 400
Mississauga, Ontario
L5R 4H1

BUSINESS DEVELOPMENT MANAGER

Territory: Ontario West (west of the 400)

Reporting to the Vice-President of Business Development, the Business Development Manager is a high-energy, results-oriented professional responsible for actively hunting and capturing new business opportunities. This role is focused on driving BMR Group’s expansion by identifying, targeting, and onboarding new dealers in assigned territories and market segments.

The key responsibilities are:

  • Proactively identify opportunities: Eagerly seek and evaluate new business prospects by researching, cold-calling, networking, and leveraging industry contacts to generate a robust pipeline of leads.
  • Strategic deal closing: Pursue high-value targets and skillfully navigate negotiations to secure dealer agreements aligned with BMR Group’s growth objectives.
  • Build strong relationships: Cultivate trusted partnerships with potential dealers and stakeholders, positioning BMR Group as their go-to business partner.
  • Maximize visibility: Actively participate in industry events, trade shows, and networking opportunities to promote BMR Group and build a strong presence in the market.
  • Seamless onboarding: Facilitate the integration of new dealers, providing them with the tools and support to hit the ground running and drive revenue from day one.
  • Results accountability: Deliver comprehensive activity reports, analyze progress, and recommend strategies to overcome obstacles and exceed growth targets.
  • Stay ahead of trends: Continuously monitor market dynamics, competitor movements, and emerging opportunities to refine strategies and maintain a competitive edge.

Requirements:

  • A proven track record of hunting and closing new business, with a relentless drive to achieve and exceed targets.
  • Bachelor’s degree in business administration or a related field.
  • Extensive business development experience, ideally in hardware, lumber, building materials, and/or renovation industries.
  • Note: any other combination of education and/or experience may be considered.
  • Exceptional communication and negotiation skills, with a persuasive and entrepreneurial mindset.
  • The ability to thrive in a fast-paced, competitive environment and juggle multiple opportunities simultaneously.
  • In-depth market knowledge and a strategic approach to capturing new business.
  • A valid driver’s license and personal vehicle for travel within the territory.

This person stands out for:

  • Bold and entrepreneurial mindset
  • High resilience and ability to thrive under pressure
  • Innovative problem-solving and adaptability
  • Unmatched drive for results and achievement
  • Strategic networking and relationship-building skills
  • Effective decision-making and prioritization

Some good reasons to work with BMR:

  • Competitive compensation.
  • Benefits program (RRSP, Group Insurance, Health Virtual Care, Employee and Family Assistance Program).
  • Friendly work environment that emphasizes collaboration and teamwork.
  • Workplace promoting diversity and inclusion.
  • Discounts at BMR stores.
  • Opportunities for growth within the company.
  • And much more!

We thank all applicants for their interest. Only those whose application will be selected for a selection interview will be contacted.

APPLY HERE 

Position: Buyer/Purchaser Reports to: Vice President of Procurement

Locations: BC, AB, MB, ON, QC Date: January 2025

About TIMBER MART

Founded in 1967, TIMBER MART is the largest national member-owned buying group in Canada for the true independent entrepreneur. With hundreds of members, including independent building-material and hardware retailers, commercial dealers and manufacturers located in every province across the country, TIMBER MART provides its extensive dealer network with a menu of competitive buying programs, comprehensive marketing services and personalized support to drive independent business success. For more information, visit www.timbermart.ca and www.timbermartmember.ca.

Position Summary

Under the supervision of the Vice President of Procurement, the Procurement Manager is responsible for providing, at the optimal level of efficiency, the leadership and management skills to the function of buying the merchandise offered by or through Timber Mart. But without limiting the generality of the foregoing, the Procurement Manager is responsible for providing the appropriate level of skills and dedication in the selection of products and suppliers within their assigned categories of products to meet and exceed Timber Mart market demands while ensuring target margin levels and maximum profitability are achieved while working in harmony with corporate goals. The Procurement Manager is also responsible for product category review and analysis and developing strategic plans for product selection and competitive pricing to meet and exceed customer and member requirements.

Major Responsibilities

  • Purchases materials, supplies and services at the most favorable terms for the organization.
  • Qualifies vendors, evaluates bids, and negotiates prices and terms for purchased goods and services.
  • Tracks purchases, monitors vendor quality, and maintains a current database of vendor information.
  • A specialist on complex technical and business matters.

Qualifications

  • Fluency in French is a very strong asset
  • College/University Degree in Business, Sales and Marketing
  • 5-10 years’ experience in category management
  • 5-10 years’ experience in Retail Sales

Total compensation between $95,000 and $115,000, based on experience and qualifications.

Participation to comprehensive group benefit package.

Please apply by sending your current resume and a cover letter to:

HR@timbrmart.com

Please note the position title in the subject line

This posting will close on February 25, 2025; applications received after this date will not be considered for the position.

TIMBER MART is an equal opportunity employer; this position is offered in accordance with this principle.

Although, the confidence demonstrated towards TIMBER MART by all those who will decide to apply to the present posting is appreciated, please take note that only the applicants selected to be offered an interview will be contacted.

 

Looking to post a classified ad? Email Jillian for a free quote.

Hardlines

Privacy Policy | HARDLINES.ca

 

 

The Hardlines Weekly Report is part of the Hardlines Premium Membership

Hardlines Weekly Report is published weekly (except monthly in December and August) by

HARDLINES Inc.

© 2025 by HARDLINES Inc.

HARDLINES™ the electronic newsletter www.HARDLINES.ca

Phone: 416.489.3396

 

Steve Payne — Editor-in-Chief— steve@hardlines.ca

Geoff McLarney — Features Editor — geoff@hardlines.ca
Rebecca Dumais — Editor — rebecca@hardlines.ca
Sarah McGoldrick — Digital Editor — sarah@hardlines.ca

David Chestnut — Vice-President & Publisher — david@hardlines.ca
Shannon MacLeod — Account Managershannon@hardlines.ca

Michelle Porter — Sr. Marketing & Events Manager — michelle@hardlines.ca
Jillian MacLeod — Client Services Managerjillian@hardlines.ca

Accounting — accounting@hardlines.ca

Michael McLarney — Founder & President — mike@hardlines.ca

 

The HARDLINES “Fair Play” Policy. Forwarding or reproduction of Hardlines content is a violation of your terms of service as a valued subscriber. Please respect our copyright! However, we DO want to reach as many people as possible at your firm or banner, so please DO enquire about our really low “extra subscriber(s)” rates. Contact jillian@hardlines.ca to get your colleagues added!

1-3 Subscribers: $545

 

4 -6 Subscribers: $725

 

7-10 Subscribers: $875

 

11-20 Subscribers $1,220

 

21-30 Subscribers $1,565

We have packages for up to 100 subscribers!

For more information call 416-489-3396 or click here

You can pay online by VISA/MC/AMEX

at our secure website, by EFT, or send us money. Please make cheque payable to HARDLINES.

 

 

 

 

January 27, 2025

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CONNECTING THE HOME IMPROVEMENT INDUSTRY
 

January 27, 2025 | Volume xxxi, #4

 

IN THIS ISSUE:

  • With the U.S. threatening tariffs, what could happen next is anybody’s guess
  • After new financing, Peavey makes cuts that include closing 22 stores this spring  
  • Amazon to close down all facilities in Quebec, says it’s not due to unionization  
  • Lowe’s reveals keys to its strategy to drive growth, including focus on pro services  

PLUS: RONA holds trade show and meeting, new owner at Windsor, Ont. yard, CFO retires at Canadian Tire, Richelieu posts quarterly increase, Walmart Canada names new president, building construction down again, Sexton Group makes deal for JRTech’s electronic shelf labels, Mitch Wile is back, and more!

 

Hardlines
With the U.S. threatening tariffs, what could happen next is anybody’s guess  

The inauguration of Donald Trump as president of the United States held the attention of the entire world last week. His actions, including many that he planned to implement on day one of his term, could have major impacts on his country’s trading partners, with Canada at the top of the list.

A key concern is the imposition of U.S. tariffs on goods from this country. Trump made no explicit mention of tariffs on Canadian goods coming into the U.S. during his inaugural address on Jan. 20. But that evening at the White House, he said that he “thinks” he will impose a 25 percent tariff on Canadian and Mexican imports on Feb. 1. 

The Canadian federal government has responded that it would issue “dollar for dollar” retaliatory tariffs on U.S. products coming into Canada. The threat of a trade war looms. 

The main aspect of the Trump threat is the overall uncertainty. Trump’s vagueness about next steps has Canadians speculating as they wait and wonder about what’s coming. In the retail home improvement industry, everyone from manufacturers to independent dealers has expressed concern about what those tariffs could mean.

Sam Moncada, CEO of the Canadian Home Products Trade Association (CHPTA), says the threat of tariffs has been prioritized by his vendor members.“It’s pretty high stakes for everyone.” 

Nor does Moncada believe this country needs to be punished, as Trump has expressed, for creating a trade deficit for the U.S.

“Canada’s trade surplus with the United States is not due to the benevolence of a Big Brother to the south. It is simple economics. Canada’s oil is cheaper to buy and ship to American refineries. All other trade with the United States is balanced and an economic benefit to both parties.”

Ken Jenkins, president and CEO of Castle Building Centres Group, has this reaction: “This was a massive wake-up call for Canada. You are in very large peril from a business perspective when you put too many eggs in one basket. When I see 70 to 77 percent of our exports head to one customer, this is a larger-picture conversation that more Canadian businesses, and we as a nation, need to address long term.”

Adds Moncada: “Canada’s trade problem is with the rest of the world. Canada would be best served to join with the United States to better balance trade with China, Europe, and Asia-Pacific than squabbling about our current cost-effective and mutually beneficial trade agreement.” 

While U.S. tariffs on Canadian goods remain a question mark, tariffs against China, put in place in January 2018 by Trump, ignited an ongoing trade war.

The tariffs vary by product, but the Biden administration kept them in place. Trump has now threatened to raise them significantly, up to a blanket tariff of 60 percent. 

Retailers including Canadian Tire Corp. are reducing their dependence on Chinese manufacturing amid uncertainty around the country’s trade relationship with the U.S. Greg Hicks, CTC’s president and CEO, said on an earnings call that Canadian Tire has shifted much of its sourcing outside of China in the past year.

“As it relates to any type of trade escalation between the U.S. and China and how that impacts us just from that standpoint alone, we’re in a less risky position than we would have been this time last year,” Hicks said. 

 As a buying group president with lots of negotiating experience, Jenkins says he’s unimpressed with the job that Canadian politicians have done in negotiating with Trump.

He believes the posturing in the media is counter-productive. They should not have responded at all, but rather kept their strategies close to their chests. 

“Without leadership at the top of the political environment here in Canada federally right now, I think it’s been left to a bunch of premiers that, quite frankly, have their own special interests at play. And they are looking to obviously protect the best interests of their provinces,” Jenkins continues. “So, I think we’ve gone about this the wrong way. [We should] keep our responses to a potential tariff very quiet and very low-key. I think that would have been the prudent way to approach this.”

Moncada stresses that the two countries would be better off working together to deal effectively with the rest of the world. “Collaboration between Canada and the United States would help in negotiating better trade terms and addressing unfair trade practices.

 
 

After new financing, Peavey makes cuts that include closing 22 stores this spring

Peavey Industries has announced that it will close 21 Peavey Mart locations in Ontario and one in Nova Scotia. “This decision marks an initial step in the company’s broader efforts to address current challenges, strengthen its operations, and position itself for future sustainability,” the company said in a release. Red Deer, Alta.-based Peavey has 90 farm and hardware stores that are strong in secondary and rural markets.

Peavey had also been the licensee for the Ace brand in Canada and was managing product and service supply to Ace dealers until it terminated its licence at the end of 2024. 

The announcement of the closures comes only weeks after Peavey announced it had arranged new financing, in collaboration with Gordon Brothers, a company that has a track record of working with companies, especially in retail, to guide streamlining and consolidation to help them get stronger financially (first reported in our Jan. 13 edition.—your archival Editor).

At that time, Peavey hinted at store closures to come, and this latest news confirms that 21 Peavey Mart locations in Ontario are scheduled to close by the end of April. 

The Ontario stores that will close are in: Arnprior, Bowmanville, Brockville, Chatham, Collingwood, Cornwall, Goderich, Grimsby, Kingston, Kitchener, Lambeth, Mount Forest, New Liskeard, Sarnia, Smiths Falls, St. Catharines, St. Jacobs, St. Thomas, Sudbury, Uxbridge, and Woodstock. All those stores are former TSC stores, which were acquired by Peavey in a landmark deal that was completed in 2017 when Peavey bought the 50-store TSC chain. The closures are considered an important first step in the company’s recovery. 

“While these closures are a necessary step, we remain committed to make every effort of returning to the value-driven, reliable service our customers have come to expect over the past six decades,” said Jest Sidloski, VP customer experience. 

Additionally, a Peavey Mart in London, the Hyde Park location, and the store in Rockland, which is near Ottawa, are closing, which had been announced earlier by the company. 

The Peavey Mart store in Bedford, N.S., is also slated to close. The greenfield location, Peavey’s first outlet in the Maritimes, opened in September 2022 as part of CEO Doug Anderson’s vision to grow the brand across Canada. 

“The Canadian retail environment has faced significant disruption over recent years, and Peavey has not been immune to these challenges,” said Anderson. “We recognize that difficult decisions like these are necessary to create a more stable foundation for the long-term success of our business. While this is a step forward, it’s part of an ongoing process to adapt and rebuild in response to changing market dynamics.”

 
 

Amazon to close down all facilities in Quebec, says it’s not due to unionization

Amazon, the largest e-retailer in the world, has decided to terminate its fulfilment by its own forces and delivery operations in Quebec, closing all seven of its warehouses—and some other facilities—in the province over the next two months. It says it will go back to third-party deliveries. 

The news, first reported last week by CTV News, will cost 1,700 full-time employees and 250 part-time workers their jobs. This includes Amazon’s delivery drivers. The unionization of 200 employees at its facility in Laval, last spring, was not a factor in the decision, Barbara Agrait, a spokesperson for Amazon, told CTV. 

However, that statement has been met with scepticism, including from the union itself. “We know the anti-union position at Amazon,” said Caroline Senneville in an interview on CTV News. She’s the president of CSN, the union that represents the Quebec Amazon workers. “This is not a surprise. What is surprising is that they’re laying off or they’re closing all their activities in Quebec and contracting them out.”

Senneville said that while unionization has happened in only one Amazon facility in the province, union movements were already in place at other facilities. Amazon first moved into Quebec with a centre in Lachine in 2020. Efforts to unionize at that location (as well as at a warehouse in Hamilton, Ont.) did not come to fruition.

Quebec has strong labour laws in favour of workers, and the latest battle is reminiscent of another retail closing over a decade ago. 

In 2024, Walmart Canada closed its store in Jonquière, Que., which was the first Walmart store in North America to become unionized. However, the Supreme Court of Canada found that the company violated Quebec’s labour code when it shuttered the outlet. Walmart Canada was forced to pay compensation to the workers as a result.

Senneville added that Amazon workers in Quebec earn at least $8 per hour less than comparable workers, while the fast pace of the work inside the warehouses have made health and safety measures a concern, and “injuries are skyrocketing,” she noted.

 
 
Lowe’s reveals keys to its strategy to drive growth, including focus on pro services

Lowe’s Cos. shared details of its growth strategy for 2025 last week with investors. The retailer’s “Total Home Strategy” includes investment in its services for contractors “to position the company for long-term growth.” 

That includes enhancing many of its services for its contractor customers, which now account for almost one-third of Lowe’s overall sales. 

Lowe’s 2025 Total Home Strategy actually spans four other growth initiatives, in addition to building sales with contractors: to accelerate online sales, expand home services,

create a loyalty ecosystem, and increase space productivity. 

“As we look ahead to the expected recovery in home improvement, we are making investments to position the company for long-term growth,” said Marvin Ellison, Lowe’s chairman, president and CEO. “By leveraging leading technology solutions, we’re creating a best-in-class omnichannel shopping experience for all generations of homeowners.” He added that the company will be “building on our momentum with pros now that we’ve reached 30 percent pro penetration.” 

In early 2025, the company is relaunching its pro loyalty program as MyLowe’s Pro Rewards, designed specifically for the small-to-medium sized pro. The new program will be more intuitive to use, claims the company, making it easier and faster for pros to earn and redeem rewards. Additionally, pro customers who shop with their MyLowe’s Pro Rewards credit card will save 5.0 percent on eligible purchases.

The company is bringing its DIY and pro loyalty programs under one platform. Whether selling to a pro customer or a homeowner, Lowe’s wants to make that customer experience as easy as possible. 

Lowe’s is also looking at ways to increase its distribution channels to get product into contractors’ hands faster. Now, the company has revealed, it’s working with its suppliers to process large orders for pros and builders. Lowe’s sales associates will have instant access to an expanded digital catalogue that tracks inventory availability, pricing, and supplier services, such as jobsite and rooftop delivery. 

With this expedited quoting process, the company expects to improve its close rate on larger orders, capturing more of the planned pro spend while relying on large suppliers to execute job site delivery.

 

PEOPLE ON THE MOVE

Canadian Tire Corp. has announced the retirement of EVP and CFO Gregory Craig after more than 30 years with the company. Darren Myers takes over the role, effective April 1. Myers previously served as CFO of Celestica, then Loblaw Cos. Ltd. and Algonquin Power & Utilities Corp. 

Venessa Yates has been named the new president and CEO at Walmart Canada, with her appointment taking effect “in the coming weeks.” Yates has been with Walmart since 2016, most recently as SVP and GM of its Walmart+ loyalty program. Also, Steve Schrobilgen is joining as Walmart’s new COO for end to end (Editor’s Note: yes, that is his unusual title!), overseeing operations, supply chain, real estate, and format.







DID YOU KNOW…?

..that we’ve marked down the annual Hardlines Retail Report for 2024? The Retail Report is our annual deep dive into the size of the retail market for hardware and home improvement sales in Canada. In this edition, we break down the industry’s sales by province, banner, and store type, and explore topics ranging from online sales and big box strategies for growth to the importance of private labels. Save even more with a Hardlines Premium Membership, or by purchasing the Retail Report in a bundle with our 2024 Market Share Report. Click here for more information and to place your order!

RETAILER NEWS

Sexton Group is now working with JRTech Solutions to provide the buying group’s dealer-members with JRTech’s electronic shelf label (ESL) technology. In addition, Sexton Group members will have access to AI-driven inventory management, geopositioning, and a click-and-collect application to facilitate BOPIS orders.

RONA inc. held its Vendor Forum and Store Manager Meeting last week. The former brought together more than 300 people representing nearly 180 vendors and the latter gathered 330 RONA dealers. In preparation for the spring selling season, managers got to meet with some 70 vendors at the RONA Product Experience trade show. At the Store Manager Meeting, they also learned about RONA’s priorities and strategies for the coming year and engaged with members of RONA’s executive leadership and merchandising teams. 

Target Building Materials, a Windsor, Ont.-based member of AD Building Supplies – Canada, has announced it’s under new ownership since Jan. 15, when Max De Angelis acquired the business. Established in 1967 by Moe Drouillard, Target was a founding member of TORBSA, which was acquired by AD in 2022 in a merger that Moe’s son Greg helped to facilitate. De Angelis is president of construction firm Fortis Group.

SUPPLIER NEWS

After a distinguished career in the building supply industry, Mitch Wile has retired from the retail side to apply his skills and experience to training. Most recently he was president of Calgary’s The Cedar Shop, which won an Outstanding Retailer Award in 2023. But now, Wile has launched BRT (Business Round Table Leadership Inc.), a dynamic training initiative aimed at driving growth and excellence in the building materials sector. He has piloted the program over the past three years in the Calgary market and is poised to expand it across Canada in 2025. (Contact Mitch Wile directly to learn more! —Editor)

Richelieu Hardware posted Q4 sales of $476.2 million, an increase of 5.0 percent. Net earnings of $25.4 million were down by 13.7 percent from a year earlier. For the fiscal year, sales rose by 2.5 percent to $1.8 billion. Net earnings fell to $89.5 million from $113.8 million in 2023.

ECONOMIC INDICATORS

Investment in building construction edged down by 0.5 percent or $96.6 million to $21.4 billion in November. This follows a 1.1 percent decrease in October. Year over year, spending grew 2.7 percent in November. Activity in the residential sector declined by 1.1 percent, but investment in the construction of single-family dwellings was up 2.9 percent to $7.3 billion. (StatCan) 

Retail sales logged negligible change in November. Sales were down in six out of nine subsectors, led by a 1.6 percent drop in food and beverage sales. Sales in LBM and garden categories fell 2.1 percent. (StatCan)

NOTED

Nearly a third of Canadian small businesses expect their capital investments to decrease over the next two years, according to a new report from the Canadian Federation of Independent Business (CFIB). In addition, only two in five are making investments to improve their productivity. Sixty-nine percent of businesses said equipment costs are deterring them from investing in capital. In comparison, 56 percent reported they have reduced capital investment due to the high cost of doing business.

OVERHEARD…

“[There’s been] a complete lack of leadership on this issue in our responses. My point being that there should have been no response.”

—Ken Jenkins, president and CEO of Castle Building Centres Group, in conversation with Hardlines about the potential for tariffs from the U.S. He believes that politicians who are “negotiating in the media the discussion about potential ramifications” are not employing effective strategies.

 

 

Castle Building Centres Group Ltd

Business Development Manager – Northern & Eastern Ontario

Castle Building Centres Group is an industry leader among Buying Groups in the Lumber, Building Materials & Hardware segment in Canada. Castle Building Centres Group has been committed to the success of the Independent for more than 60 years strong. Our Castle dealers and our Castle Head Office team are dedicated to helping people turn their projects into reality while making a positive impact in our communities. Our Castle members are fiercely independent and cater to everyone from DIY enthusiasts to professional contractors.

Ready to Shape the Future?

We are seeking a highly motivated individual with strong relationship, communication and sales skills that can manage and develop our future growth in the Ontario Market. This position requires an individual who is familiar with the Lumber and Building Supply industry, willing to travel extensively and accustomed to working remote from head office.

The individual welcomes the opportunity to work with a dynamic group of independent LBM dealers while planning and executing our future growth initiatives. Providing continual coaching and communication to our Ontario Members while understanding their needs is fundamental to success. The ideal candidate is highly self-motivated with strong computer, administrative and interpersonal skills.

If you’re looking for a place where your skills can shine and your ideas matter, Castle is the perfect fit. Join us and contribute to a thriving organization that values your opinions and offers a vibrant and collaborative work environment.

The Role You’ll Play

As a Business Development Manager, your mission is to enhance Castle’s market presence and help to drive the financial success of our members. You will forge lasting relationships with dealers, identify growth opportunities, and negotiate deals—all while staying informed about market trends and dealer dynamics.

Your Key Responsibilities:

Reporting to the Director of Business Development, with responsibility for all relationships with members of the Northern & Eastern Ontario Region. This entails recruitment and retention of members, coaching for growth, coordinating purchasing initiatives, assisting in credit assessment/monitoring of members and assisting in the marketing of Castle.

The key strategy for this position is growth. There are three tactics for growth:

Retain, coach and promote new business from our existing member base

Recruitment of new member opportunities

Develop and manage regional supplier relationships

What You Bring to the Table:

Minimum of 5 years of experience in Business Development, preferably within the hardware or LBM sectors

Strong communication skills in English, both written and verbal

French is an asset but not required

Proven ability in prospecting, negotiation, and closing deals

Financial acumen and analytical skills

Exceptional multitasking capabilities and ability to meet deadlines

Willingness to travel extensively within the region, including overnight stays

When you become part of the Castle family, you’ll enjoy a host of benefits, including:

A welcoming and inclusive workplace

Commitment to work-life balance

Comprehensive benefits package and annual performance reviews

Community engagement and teamwork-focused culture

Full training and onboarding program

At Castle, we celebrate diversity and are committed to fostering an inclusive environment. Castle Building Centres Group offers a comprehensive compensation package including full benefits. All submissions will be treated with complete confidentiality. Please forward by email your resume in confidence to:

E-mail: jobs@castle.ca
Castle Building Centres Group Ltd.
100 Milverton Drive, Suite 400
Mississauga, Ontario
L5R 4H1

BUSINESS DEVELOPMENT MANAGER

Territory: Ontario West (west of the 400)

Reporting to the Vice-President of Business Development, the Business Development Manager is a high-energy, results-oriented professional responsible for actively hunting and capturing new business opportunities. This role is focused on driving BMR Group’s expansion by identifying, targeting, and onboarding new dealers in assigned territories and market segments.

The key responsibilities are:

  • Proactively identify opportunities: Eagerly seek and evaluate new business prospects by researching, cold-calling, networking, and leveraging industry contacts to generate a robust pipeline of leads.
  • Strategic deal closing: Pursue high-value targets and skillfully navigate negotiations to secure dealer agreements aligned with BMR Group’s growth objectives.
  • Build strong relationships: Cultivate trusted partnerships with potential dealers and stakeholders, positioning BMR Group as their go-to business partner.
  • Maximize visibility: Actively participate in industry events, trade shows, and networking opportunities to promote BMR Group and build a strong presence in the market.
  • Seamless onboarding: Facilitate the integration of new dealers, providing them with the tools and support to hit the ground running and drive revenue from day one.
  • Results accountability: Deliver comprehensive activity reports, analyze progress, and recommend strategies to overcome obstacles and exceed growth targets.
  • Stay ahead of trends: Continuously monitor market dynamics, competitor movements, and emerging opportunities to refine strategies and maintain a competitive edge.

Requirements:

    • A proven track record of hunting and closing new business, with a relentless drive to achieve and exceed targets.
    • Bachelor’s degree in business administration or a related field.
    • Extensive business development experience, ideally in hardware, lumber, building materials, and/or renovation industries.
    • Note: any other combination of education and/or experience may be considered.
    • Exceptional communication and negotiation skills, with a persuasive and entrepreneurial mindset.
    • The ability to thrive in a fast-paced, competitive environment and juggle multiple opportunities simultaneously.
    • In-depth market knowledge and a strategic approach to capturing new business.
    • A valid driver’s license and personal vehicle for travel within the territory.

    This person stands for:

    • Bold and entrepreneurial mindset
    • High resilience and ability to thrive under pressure
    • Innovative problem-solving and adaptability
    • Unmatched drive for results and achievement
    • Strategic networking and relationship-building skills
    • Effective decision-making and prioritization

    Some good reasons to work for BMR:

    • Competitive compensation.
    • Benefits program (RRSP, Group Insurance, Health Virtual Care, Employee and Family Assistance Program).
    • Friendly work environment that emphasizes collaboration and teamwork.
    • Workplace promoting diversity and inclusion.
    • Discounts at BMR stores.
    • Opportunities for growth within the company.
    • And much more!

    We thank all applicants for their interest. Only those whose application will be selected for a selection interview will be contacted.

    APPLY HERE

Looking to post a classified ad? Email Jillian for a free quote.

 
 
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January 20, 2025

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CONNECTING THE HOME IMPROVEMENT INDUSTRY
January 20, 2025 | Volume xxxi, #3

IN THIS ISSUE:

  • Home Improvement industry’s own Norm Caissie invested to the Order of Canada
  • Home Depot, Lowe’s provide support for communities destroyed by California wildfires  
  • International retail leader John Herbert offers a global perspective. It’s mixed  
  • Cloverdale Paint uses Celanese’s technology to manufacture more sustainable paint  

PLUS: Canadian Tire brings back marketing challenge contest, store in eastern Ontario joins Home Hardware, class-action suit against Home Depot can proceed, Farm Boy’s newest store expands hardlines consumables, CHPTA offers new program of skills training courses, building permits fall, home resales, and more!

Hardlines
Home Improvement industry’s own Norm Caissie invested to the Order of Canada  

Normand Caissie, CEO of Imperial Manufacturing Group (IMG), has been invested to the Order of Canada. Caissie was named a Member in June 2023 and invested last month. He was awarded by Mary Simon, Governor General of Canada, at Rideau Hall in Ottawa (shown here).

The rank of Member, the first of three levels to the order, recognizes an individual’s contribution to a community or field of activity. IMG is a major manufacturer of HVAC and building products with some 13 facilities in North America and some 1,100 employees on both sides of the border. Its head office is in Richibucto, N.B.

Now a conglomerate, the firm had humble beginnings. At age 25, Caissie graduated from the Université de Moncton with a business degree. After trying his hand in the banking and distillery industries, in 1979 he set up his own company in Richibucto called Imperial Sheet Metal Ltd. Over the years, new products, like black matte stove pipe and flexible ducting, were introduced. By 1985, Caissie had set up an office in Toronto. Through a series of acquisitions, more products were added and in 1995 Imperial expanded into the U.S. with an office in Hamel, Ill.

More acquisitions required expanded facilities beyond the head office in Richibucto and a new facility was constructed in Dieppe, N.B., in 1999. Acquisitions and expansion continued and today Imperial’s product lines boast some 7,000 SKUs, including duct and pipe fittings, venting, stove maintenance, and steel studs.

Caissie was previously appointed to the Order of New Brunswick in 2017 and in 2010 was inducted into the Canadian Hardware & Housewares Manufacturers Association Hall of Fame.

Home Depot, Lowe’s provide support for communities destroyed by California wildfires

The two leading home improvement retailers in the U.S. (and the world) are stepping up to provide aid to communities destroyed by wildfires in southern California.

The Home Depot Foundation has committed US$1 million to support immediate humanitarian and disaster relief efforts, as well as long-term recovery and future mitigation. In Los Angeles, The Home Depot’s associate volunteer force, Team Depot, is packing fire relief kits made up of safety goggles, cleaning supplies, trash bags, and utility tools for the foundation’s non-profit partners to distribute in stricken areas.

Over the past several days, stores in southern California have donated water, masks, and other essential supplies to non-profit organizations to support people in need. The Home Depot has co-ordinated with its supplier partners and distribution centres to deploy dozens of truckloads of supplies to The Home Depot’s stores in the area.

Lowe’s has its own Lowe’s Emergency Command Centre, which is managing a donation of US$2 million to support relief and recovery efforts in the region. Lowe’s donation is being directed to assist first responders and non-profits that are responding to critical needs, such as supporting evacuations, providing emergency shelter, and distributing urgently needed supplies of water, N95 masks, air purifiers, ash sifters, and storage.

“Our thoughts and prayers are with everyone in harm’s way and with the tireless first responders who are battling the fires around the clock,” said Marvin Ellison, Lowe’s chairman and CEO. “Lowe’s is here to help our resilient neighbours as they continue to face unprecedented destruction and begin the long road to recovery.”

International retail leader John Herbert offers a global perspective. It’s mixed

Dealers in Canada have their share of challenges coming out of 2024. But the economic conditions that have dampened building, housing starts, and consumer confidence are not confined to this country.

Home improvement markets around the world have faced similar headwinds, according to John Herbert. He is the general secretary of the European DIY Retail Association (EDRA) and its umbrella organization, the Global Home Improvement Network (GHIN). He is based in Cologne, Germany.

Herbert confirmed to Hardlines that these have not been the best of times for the industry. “No, it’s not very optimistic,” he said. While reluctant to express outright pessimism, he did say conditions indicate a cautious outlook globally.

“Last year was down anywhere from three to five percent—and certainly here in Europe,” he said. “And I think that the year ahead could still be difficult, down two or three percent. (These numbers align with Hardlines’ own assessments of the Canadian market in 2024 and our predictions for 2025. —your ever-diligent Editor)

One factor that casts a pall over any hopes for an upturn this year is the political situation in the U.S. Herbert says the election of Donald Trump and the American threat of international tariffs—which would hit Canada particularly hard—also has European companies on the alert come Jan. 20, when Trump takes office.

“But the stock market seems to be going strong,” Herbert added. “Companies like Home Depot, Lowe’s, and Hornbach [a Germany-based big box with stores in nine European countries] seem to be holding up.”

While these factors, including unrest elsewhere in the world, may not signal good news for dealers, overall, Herbert remains hopeful. “The long term I see as more positive.”

Cloverdale Paint uses Celanese’s technology to manufacture more sustainable paint

Cloverdale Paint, the coatings manufacturer and retailer based in Surrey, B.C., has joined with Celanese Corp., a global specialty materials and chemical company, to manufacture paint with a smaller carbon footprint. Using Celanese technology called carbon capture and utilization (CCU), the process will provide Cloverdale Paint with new ways to manage emissions and offer more sustainable paint products.

 “Our Green Guarantee showcases our commitment to a greener economy and environmental accountability through utilizing sustainable materials, optimizing processes to minimize waste, and reducing our carbon footprint throughout every phase of the company’s operations,” said Darrin Noble, president and CEO of Cloverdale Paint.

Celanese Corp. is a Dallas-based chemicals company that offers products used in a range of sectors ranging from building materials and paint coatings to textiles and adhesives. A Fortune 500 company, it employs approximately 12,400 employees worldwide with 2023 net sales of US$10.9 billion.

Cloverdale is using a process developed by Celanese that involves converting waste emissions into renewable feedstocks through CCU. The technology takes industrial carbon dioxide emissions that would otherwise be emitted into the atmosphere and mixes them with hydrogen to convert the captured CO₂ into methanol. That chemical serves as a building block that makes up part of vinyl acetate-based emulsions used as a raw material in the manufacturing of paints.

Cloverdale Paint says its collaboration with Celanese leverages both companies’ commitments to sustainability and innovation. Broadly, this partnership is expected to utilize more than one million pounds of CO₂ emissions per year in products Cloverdale Paint manufactures.

“Our coatings are formulated not only for performance and longevity but also with a steadfast focus on sustainability, ensuring they actively contribute to environmental conservation,” Noble added. He views this collaboration as a significant step forward, not just for Cloverdale Paint, but for the entire paint industry.

PEOPLE ON THE MOVE

At The Peak Group of Companies, James Beckett will join as SVP, supply chain and global procurement, effective March 3. His career has spanned retailers such as The Home Depot Canada, Canadian Tire, and Staples. In his new role, Beckett will lead the company’s global supply chain and procurement teams and be responsible for global supply chain and procurement strategy, global manufacturing, and distribution.

 

The Western Retail Lumber Association has named Ken Crockett as the WRLA’s 2024 Industry Achievement Award recipient. With more than two decades of experience in the industry, Crockett is the vice-president of Star Building Materials Ltd., an I.L.D.C. member company with locations in Winnipeg and Calgary. A respected leader who focuses on continuous growth for both himself and his teams, he has modelled a philosophy of giving back to communities through his annual “Ride Through the Rockies” fundraising bike ride in support of Habitat for Humanity. He will be awarded at the 2025 WRLA Building & Hardware Showcase Award Reception in Edmonton on Jan. 23.

 

DID YOU KNOW…?

… that Hardlines has a great way to find that new hire? Or maybe you would like to find a rep or agency to help you sell your products? Hardlines Classified Ads reach thousands of qualified candidates every week. Because they are read by professionals right in the home improvement industry, they get results. Click here to get a free quote on your next Hardlines Classified Ad!

RETAILER NEWS

Canadian Tire Corp. is bringing back its Ultimate Marketing Challenge. The program invites students from across Canada to the CTC head office in Toronto to pitch their marketing strategies. They get a chance to win $5,000 and a fast-track interview for CTC’s Emerging Marketers New Grad Rotational Program.

An eastern Ontario store has officially transitioned to the Home Hardware network under new ownership. Spearheaded by dealer-owner Dan Moulton, Kemptville Home Hardware Building Centre opened its doors to the community on Christmas Eve. The 49,000-square-foot store features 25,000 square feet of retail space and a 14,000-square-foot warehouse.

A lawsuit alleging that Home Depot shared customers’ data without their consent can proceed as a class action, the B.C. Supreme Court has agreed. The plaintiffs, who chose to receive receipts for their purchases by email, are claiming that the retailer shared information with Meta, the operator of Facebook and Instagram. Justice Peter Edelmann granted certification for the privacy action while dismissing other claims of breach of contract.

Grocer Farm Boy recently opened its 51st store in Toronto’s Leaside area, launching a new branding campaign called “Farm Boy Fresh with a Twist.” The roughly 40,000-square-foot location is the largest in the city and features enhanced product offerings, including household cleaning products as part of its “everyday essentials” aisle, and an expanded multicultural foods section.

SUPPLIER NEWS

The Canadian Home Products Trade Association has several new skills training courses on offer. Topics include implementing price changes, people management, branding, and digital marketing. (This is a solid program from the CHPTA. Click here for more details.)

ECONOMIC INDICATORS

The value of building permits issued by Canadian municipalities fell by $739.5 million, or 5.9 percent, to $11.7 billion in November. The residential sector led this second consecutive monthly decline, with permits down by $588.1 million (7.5 percent) to $7.2 billion. While the multi-family sector drove the bulk of that decrease, the value of single-family permits also fell by $65.8 million. (StatCan)

Sales of existing Canadian homes declined by 5.8 percent month-over-month in December. Actual (not seasonally adjusted) monthly activity came in 19.2 percent above December 2023. The number of newly-listed properties dipped by 1.7 percent month-over-month. (Canadian Real Estate Association)

The annualized rate of housing starts fell by 13.0 percent in December. Starts were down to a rate of 231,468 units, from 267,140 units in November. Urban starts recorded 16,531 actual starts in December, pushing the 2024 total up to 227,697. (CMHC)

NOTED

The latest edition of Hardlines HR Advisor has hit subscribers’ inboxes. This issue explores the latest workforce research, how customer loyalty is earned, and an Outstanding Retailer Award-winning paint store’s secret sauce. HR Advisor is monthly and it’s free: click here to sign up today!

 

 

 

 

 

 

Castle Building Centres Group Ltd

Business Development Manager – Northern & Eastern Ontario

Castle Building Centres Group is an industry leader among Buying Groups in the Lumber, Building Materials & Hardware segment in Canada. Castle Building Centres Group has been committed to the success of the Independent for more than 60 years strong. Our Castle dealers and our Castle Head Office team are dedicated to helping people turn their projects into reality while making a positive impact in our communities. Our Castle members are fiercely independent and cater to everyone from DIY enthusiasts to professional contractors.

Ready to Shape the Future?

We are seeking a highly motivated individual with strong relationship, communication and sales skills that can manage and develop our future growth in the Ontario Market. This position requires an individual who is familiar with the Lumber and Building Supply industry, willing to travel extensively and accustomed to working remote from head office.

The individual welcomes the opportunity to work with a dynamic group of independent LBM dealers while planning and executing our future growth initiatives. Providing continual coaching and communication to our Ontario Members while understanding their needs is fundamental to success. The ideal candidate is highly self-motivated with strong computer, administrative and interpersonal skills.

If you’re looking for a place where your skills can shine and your ideas matter, Castle is the perfect fit. Join us and contribute to a thriving organization that values your opinions and offers a vibrant and collaborative work environment.

The Role You’ll Play

As a Business Development Manager, your mission is to enhance Castle’s market presence and help to drive the financial success of our members. You will forge lasting relationships with dealers, identify growth opportunities, and negotiate deals—all while staying informed about market trends and dealer dynamics.

Your Key Responsibilities:

Reporting to the Director of Business Development, with responsibility for all relationships with members of the Northern & Eastern Ontario Region. This entails recruitment and retention of members, coaching for growth, coordinating purchasing initiatives, assisting in credit assessment/monitoring of members and assisting in the marketing of Castle.

The key strategy for this position is growth. There are three tactics for growth:

  • Retain, coach and promote new business from our existing member base
  • Recruitment of new member opportunities
  • Develop and manage regional supplier relationships

What You Bring to the Table:

  • Minimum of 5 years of experience in Business Development, preferably within the hardware or LBM sectors
  • Strong communication skills in English, both written and verbal
  • French is an asset but not required
  • Proven ability in prospecting, negotiation, and closing deal
  • Financial acumen and analytical skills
  • Exceptional multitasking capabilities and ability to meet deadlines
  • Willingness to travel extensively within the region, including overnight stays

When you become part of the Castle family, you’ll enjoy a host of benefits, including:

  • A welcoming and inclusive workplace
  • Commitment to work-life balance
  • Comprehensive benefits package and annual performance reviews
  • Community engagement and teamwork-focused culture
  • Full training and onboarding program

At Castle, we celebrate diversity and are committed to fostering an inclusive environment. Castle Building Centres Group offers a comprehensive compensation package including full benefits. All submissions will be treated with complete confidentiality. Please forward by email your resume in confidence to:

E-mail: jobs@castle.ca
Castle Building Centres Group Ltd.
100 Milverton Drive, Suite 400
Mississauga, Ontario
L5R 4H1

 

Looking to post a classified ad? Email Jillian for a free quote.

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Privacy Policy | HARDLINES.ca

 

 

The Hardlines Weekly Report is part of the Hardlines Premium Membership

Hardlines Weekly Report is published weekly (except monthly in December and August) by

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© 2025 by HARDLINES Inc.

HARDLINES™ the electronic newsletter www.HARDLINES.ca

Phone: 416.489.3396

 

Steve Payne — Editor-in-Chief— steve@hardlines.ca

Geoff McLarney — Features Editor — geoff@hardlines.ca
Rebecca Dumais — Editor — rebecca@hardlines.ca
Sarah McGoldrick — Digital Editor — sarah@hardlines.ca

David Chestnut — Vice-President & Publisher — david@hardlines.ca
Shannon MacLeod — Account Managershannon@hardlines.ca

Michelle Porter — Sr. Marketing & Events Manager — michelle@hardlines.ca
Jillian MacLeod — Client Services Managerjillian@hardlines.ca

Accounting — accounting@hardlines.ca

Michael McLarney — Founder & President — mike@hardlines.ca

 

The HARDLINES “Fair Play” Policy. Forwarding or reproduction of Hardlines content is a violation of your terms of service as a valued subscriber. Please respect our copyright! However, we DO want to reach as many people as possible at your firm or banner, so please DO enquire about our really low “extra subscriber(s)” rates. Contact jillian@hardlines.ca to get your colleagues added!

1-3 Subscribers: $545

 

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January 13, 2025

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CONNECTING THE HOME IMPROVEMENT INDUSTRY
January 13, 2025 | Volume xxxi, #2

IN THIS ISSUE:

  • How top retailers are expected to fare in 2024: some up but mostly down
  • Peavey’s new financing package will help it rationalize its business, enhance systems 
  • Castle adds key Quebec commercial dealer group to its membership 
  • Home Depot, RONA market to pros at Toronto’s builder and contractor show  

PLUS: Marwood buys Fraser’s wood siding business, Nova Scotia Home Hardware dealer buys neighbouring business, Nicholson and Cates adds Cape Cod siding, Toys ‘R’ Us Canada will close five stores, PayMore Stores on expansion track in Canada, Tractor Supply acquires online pet pharmacy supplier, Ace voted number one in Forbes’ ranking, U.S. building construction remains flat, and more!

Hardlines
How top retailers are expected to fare in 2024: some up but mostly down  

After a year of sluggish consumer confidence, the retail home improvement industry is expected to report that sales were down in 2024, for the second year in a row. Hardlines forecasts that our industry’s revenue will drop between 1.0 and 2.0 percent.

Examining the industry by store format, building centres are expected to be the strongest format in 2024, though their growth will be very small, at 1.3 percent.

Traditional hardware stores will hold their own as well. This will be due to their convenience factor as well as their role as a destination for many of the affordable home improvement projects, such as painting, that are more popular among consumers during inflationary times.

The big box format is expected to take a hit from cautious consumer spending throughout 2024. Canadian results will be in line with U.S. big box forecasts of negative 3.0 to 4.0 percent. Based on its results during the year, and its own forecasts for year end, Canadian Tire is expected to remain flat or experience negative sales of up to 3.0 percent as well.

Home Depot Canada will continue to ride out the soft spending environment. Its efforts to capture more pro sales should fuel its recovery in 2025. Home Hardware, Canada’s biggest group of independent dealers, represents both building centres and traditional hardware stores. Its growth will be a stable bellwether of the industry’s direction through the rest of 2024 and into the year ahead. It is expected to experience flat or slightly negative growth in 2024.

RONA, with its mix of building centres and big boxes, will feel softness from its large format stores, recently rebranded RONA+, while the smaller corporate stores and the affiliate, or dealer-owned, outlets will manage flat to slightly positive growth.

(We will begin surveying and researching for the 2025 Hardlines Retail Report soon. It will be available this summer. Meanwhile, you can access industry data that ranks the retail banners and groups by sales, store counts, and more when you order the 2024 Hardlines Retail Report! Contact Jillian and ask about our discount!)

Peavey’s financing package will help it rationalize its business, enhance systems

Peavey Industries LP of Red Deer, Alta., has turned to a global asset management company to get new financing in order to fund growth. Gordon Brothers is a Boston-based financial services company that oversees corporate rationalization and restructurings, with a specialization in retail.

The package gives Peavey room to tap up to $155 million, which includes a $105 million first-lien revolving credit facility, a $30 million committed first-in-last-out (FILO) term loan, and a $20 million consignment program. The financing will also support Peavey’s ongoing borrowing needs.

Peavey Industries is a specialty farm and ranch retailer that operates 90-plus stores under the Peavey Mart and MainStreet Hardware banners. It has spent recent years on a track of growth, investing in the TSC chain in 2016 (it bought the farm and hardware chain outright a year later). It then assumed the licence for Ace Hardware in Canada in 2020. However, the impact of Covid, combined with the ongoing economic sluggishness post-Covid, drove the company to shed the Ace alliance at the end of 2024.

The move, as reported in a Hardlines interview with Peavey CEO Doug Anderson in mid-summer of last year, will give the company the chance to focus on its core businesses. That renewed focus comes with guidance from its new lender. As part of the deal with Gordon Brothers, Peavey will evaluate its underperforming locations for improvements.

The financing will enable Peavey to launch an approved inventory enhancement program. The company says this will mark “a key step in advancing Peavey’s operational improvement initiatives and reinforcing Peavey’s commitment to efficiency and growth.”

Gordon Brothers will leverage its expertise to support Peavey’s store rationalization efforts. This extensive program focuses on inventory management and real estate optimization, aligning with Peavey’s commitment to refining its store footprint and improving operational efficiency.

Castle adds key Quebec commercial dealer group to its membership

The Beauchesne group of companies, representing a major commercial dealer presence in the province of Quebec, has joined Castle Building Centres Group. The group has become a part of Castle’s commercial division.

Founded in 1964, Edouard Beauchesne inc. eventually grew to three locations around the Montreal area. It joined with Distribution Ste-Foy Ltée in 1978 to form Groupe Beauchesne. Distribution Ste-Foy has two locations in Quebec City.

Beauchesne was once part of a major commercial buying group presence in Canada as part of WSB Titan. The other members were Watson Building Supplies and Shoemaker Drywall Supplies (hence WSB). That group, under the leadership of Doug Skrepnek, was sold to Georgia-based Gypsum Management & Supply (GMS) in 2018. While Beauchesne stayed connected with the group on an affiliated basis, it was not part of the sale to GMS.

Skrepnek himself resurfaced in this industry last year as co-owner of Encore Drywall Material Supplies. The Encore name appears to be a reference to Skrepnek’s return to the industry. Encore operates two locations, in Vaughan and Trenton, Ont., which quickly became part of Castle’s commercial division.

Given his past connection with Beauchesne, Skrepnek has been involved in its signing with Castle. Skrepnek and the Leonard family, including Beauchesne president Carl Leonard’s late father, Robert, had been both business colleagues and close friends for many years. Bringing Beauchesne into the Castle fold made good sense, Skrepnek says. “I think we chose the right group for growth and we chose the right group for flexibility.”

Carl Leonard is equally enthusiastic. “We are excited with this new chapter as we team up with Castle,” he said in a release. “We believe the group is positioned for major growth through this partnership.”

In the same release, Castle CEO Ken Jenkins called the deal “a pivotal moment for

Castle in Quebec,” and Beauchesne “a powerhouse.” Jenkins further hinted at more big announcements to come in the year ahead.

Home Depot, RONA market to pros at Toronto’s builder and contractor show

Hardlines took a walk through The Buildings Show held recently in downtown Toronto. We found two major retailers exhibiting in the Home & Renovator Expo area of this, the biggest contractor show in Canada.

Home Depot Canada has been in attendance for many years at this show, said pro account sales associate Mitzie Rose at the retailer’s impressive multi-booth exhibit. Rose is based at the Heartland Home Depot store in Mississauga, west of Toronto.

Asked what’s new in the servicing of pros, Rose responded with three words: “Flatbed Distribution Centre.” Home Depot’s FDC, the first in Canada, which ships heavy and bulk materials direct to contractors’ jobsites, has been fully operational since early 2024. “I love the FDC,” said Rose. “We have moved from saying [to contractors] that you will get your goods tomorrow, to precisely when the shipment is going to arrive. That’s how good the FDC is.” Rose reported briskly increasing contractor sales from her store.

The third largest home improvement retailer in Canada, RONA, was also exhibiting at The Buildings Show. Hardlines talked to Basil Sealy, a pro services sales representative in the Greater Toronto Area. Sealy said he was enjoying success reacquainting contractors with RONA’s new branding, now that Lowe’s has disappeared from the Canadian scene (having sold its RONA, Lowe’s Canada, and Dick’s Lumber holdings to Sycamore Partners, a private equity group in New York City, in 2023).

RONA has converted most of its big boxes to RONA+ since the sale, while its affiliate (independent) stores have been offered a new independent-oriented store identity program.

PEOPLE ON THE MOVE

Stéphane Gaumond has rejoined AD Canada as director of business development. He is working alongside VP Paul Williams and Dave Kellam, director, business development. Gaumond previously held this role in 2023-2024 before briefly joining Groupe Beauchesne as vice-president.

Wolseley Canada, the Burlington, Ont.-based plumbing and HVAC wholesale distributor, has announced three appointments. Kevin Fullan will return to the company as general manager, Ontario. He previously spent seven years at Wolseley leading the Ontario and Atlantic regions. Tom Mackenzie will take on a new role as head of HVAC strategy. Alex Nahvi will take on a new role as head of plumbing strategy.

DID YOU KNOW…?

…that the latest edition of Hardlines Dealer News has hit subscriber inboxes? In this issue, we explore the battle against organized retail crime, one young retailer’s digital marketing efforts, and how RONA is using AI to help customers search for products online. Hardlines Dealer News is monthly and it’s free: click here to subscribe now!

RETAILER NEWS

Ryan and Julie Buck, dealer-owners of Buck’s Home Building Centre in Bridgewater and New Germany, N.S., have acquired Chester Home Hardware in Chester, N.S. The 11,000-square-foot store sits on 2.5 acres of land. Over the coming months, it will be remerchandised and rebranded as a Home Hardware Building Centre, with the addition of a lumber yard and a dedicated entrance and sales area for contractors.

Toys ‘R’ Us Canada says it will close five locations and “rationalize” its inventory to make room for more stores-within-stores. The affected locations are all in Ontario: London, Thornhill, Mississauga, Sudbury, and Hamilton. The retailer is also looking to expand its Wonderlab interactive play concept and add sales areas for the retail entertainment banner HMV. Both companies are owned by Putman Investments.

Tractor Supply Co., the U.S. farm and hardware retailer, has finalized its acquisition of Allivet, a privately-held online pet pharmacy. The deal was announced in October 2024. Founded in 1992, Allivet’s online pet and animal pharmacy services are licensed throughout the U.S., supported by three distribution centres that provide home deliveries as quickly as next day. The terms of the deal were not disclosed.

Ace Hardware garnered top ranking on the Forbes’ 2025 Best Customer Service List in the home improvement category. This is the second year in a row the company has been named number one on the Forbes list. “To be recognized again by Forbes for our customer service is a tremendous honour and a true reflection of our dedication to customers,” said Kim Lefko, chief marketing officer at Ace Hardware, in a release. (No Canadians were contacted for this survey.—Editor)

PayMore, a U.S.-based tech buy-back retailer, has officially expanded into Canada with the opening of its first two stores in Ontario. The company operates based on a buy, sell, and trade model of used electronics. There are over 500 locations in development worldwide, with plans to open 120 locations in Canada.

SUPPLIER NEWS

Forest products producer Marwood Ltd. has announced that it has agreed to purchase all of the assets of Fraser Specialty Products Ltd., operating as Fraser Wood Siding. Fredericton, N.B.-based Marwood said in a release that the acquisition will add a ninth manufacturing site to its network. Fraser, headquartered in Edmundston, N.B., manufactures and paints solid wood siding, trims, and shingles. The transaction is expected to close on Jan 31.

Nicholson and Cates Ltd. has added Cape Cod Finished Wood Siding to its product portfolio. The Burlington, Ont.-based LBM supplier can now provide its customers with Cape Cod’s natural exterior wood cladding. Cape Cod is one of North America’s specialists in prefinished wood siding, trims, and colour-matched accessories. This product line will replace N&C’s distribution of Fraser Wood Siding.

ECONOMIC INDICATORS

The estimated investment in U.S. building construction reached an annualized rate of US$2.15 trillion in November, up 1.0 percent from October. Spending on private construction was at a rate of US$1.65 trillion, 0.1 percent above the revised October estimate. The annualized rate of residential construction spending was US$906.2 billion in November, also an increase of 0.1 percent. (U.S. Census Bureau)

NOTED

A recent survey conducted by Ipsos on behalf of HSBC shows two-thirds of independent businesses don’t have a succession plan, The Globe and Mail reports. Proactive planning is key to a smooth transition, and a business owner’s heirs may not be the best candidates to buy them out. “If the kids take over, they may have to take on debt,” explained Tony Maiorino, VP, director and head of family office services at RBC Wealth Management. “Business owners who sell to their kids [may] receive a slightly smaller part of the proceeds than selling to a third party.”

 

OVERHEARD…

“In 2026, we should have our hand on the wheel, but we’re waiting until we’re ready, because we want to do this right.”

—Martin Gamache, president of Canac, on the Quebec dealer chain’s intention to start home delivery of online purchases next year, as reported in La Presse. Canac is beefing up its distribution centre in Drummondville, Que., to provide the service. At present, the chain offers only in-store pickup for online purchases.

 

 

 

Kidde is one of the world’s largest manufacturers of fire safety products. Each day, we work to expand upon our legacy of innovation, providing advanced solutions to protect people and property from fire and related hazards.

Today, Kidde products are found in homes and businesses around the globe. Our smoke and carbon monoxide detectors help prevent injuries and minimize damage by alerting people to dangers earlier. Our wide range of fire extinguishers equips people to stop the spread of fires before they cause catastrophes. Our escape ladders and other safety accessories bring peace of mind to homeowners. And our key security solutions provide convenience and safety in countless applications.

These provide just a high-level overview of our commitment to producing the technology that saves lives.

Kidde offers a complete line of all safety products as it relates to smoke alarms, carbon monoxide alarms, fire extinguishers, escape ladders and accessories. Buy online or find at your local retail store.  The Key Account Manager will form part of the Kidde Retail Sales Team.

About this role

The Key Accounts Manager will deal with internal and external stakeholders. Internally there will be regular interaction with local sales and operations employees along with cross-functional teams both in Canada and the United States. The external focus will be on managing the top tier two regional retail accounts and our service agent/rep partners. Work with sales and marketing groups to provide action plans for achieving double-digit revenue growth, price integrity, margin enhancement, and well-coordinated project execution and growth within all other retail channels.

Office time will be spent between our Canadian Vaughan office and your remote home office setting. The Key Accounts Manager is required to travel by air and car occasionally both in the (US and Canada) 20% of the time. There could be potentially seasonal weekend work.

This is an opportunity for someone living in the GTA or within 1 one-hour drive thereof.

We value our people and offer an extensive benefits package, with financial rewards including health insurance, a retirement savings plan, and also lifestyle support with flexible working and parental leave. Plus, we’ll support your growth with paid-for external training programs and courses.

Key Responsibilities

  • Direct sales responsibility for Kidde’s Key Accounts
  • Liaison with the National Account Manager to support Customer Buying Groups and actively participate in negotiations
  • Assist with National Accounts; implementations of store resets, road shows, or other line review deliverables
  • Act as the generate support for sales promotion, evaluate promotional opportunities, and make recommendations for high potential programs and Planogram (POG) changes within the retail other channel
  • Gather data from the market and communicate recommended adjustments to Kidde’s assortment
  • Actively participate in strategic planning, process improvement, and problem resolution across cross-functional units
  • Coordinate efforts and conduct quarterly business reviews with regional rep partners
  • Maximize sales potential by coordinating efforts to educate store employees, maintain point-of-purchase displays, conduct seasonal events, and perform service activities
  • Provide creative direction into Instore signage (POP) design for the development and production of innovative POP materials
  • Collaborate monthly or as required with internal US account stakeholders
  • Build strong relationships within our brand and marketing team structure
  • Identify and captain Kidde’s efforts within adjacent customer brand and product knowledge programs
  • Research and provide opportunities to expand product-specific marketing and promotional programs for regional implementation
  • Coordinate cross-functionally with the Kidde team to ensure successful and effective events, branding campaigns, product launches, and signage
  • Maintain monthly comparative shops and .ca site reviews for pricing adjustments and content validation
  • Monthly forecasting and annual operating plan collaboration

Basic Qualifications

  • High School Diploma / GED
  • 5+ years of Key Account experience in a retail environment
  • Possess and maintain a valid and current Driver’s License and be insurable by the company’s insurance carrier
  • 20% travel by air and car in the US and Canada with seasonal weekend work
  • Occasionally required to lift items up to 50lbs

Preferred Qualifications

  • Associate’s or Bachelor’s degree in business administration
  • Communicate in English both verbally and through written material with upper management, customers, agencies, sales representatives, exhibit companies, trade show convention companies, and colleagues
  • French verbally and written
  • Advanced Microsoft Office Suite, Outlook, and Power Bi
  • Analytical skills; work autonomously and in a pressured sales environment; maintain effectiveness during a time of change.
  • Team player; self-motivator with a positive attitude

APPLY HERE

 

Looking to post a classified ad? Email Jillian for a free quote.

Hardlines

Privacy Policy | HARDLINES.ca
 

 

The Hardlines Weekly Report is part of the Hardlines Premium Membership

Hardlines Weekly Report is published weekly (except monthly in December and August) by

HARDLINES Inc.

© 2025 by HARDLINES Inc.

HARDLINES™ the electronic newsletter www.HARDLINES.ca

Phone: 416.489.3396

 

Steve Payne — Editor-in-Chief— steve@hardlines.ca

Geoff McLarney — Features Editor — geoff@hardlines.ca
Rebecca Dumais — Editor — rebecca@hardlines.ca
Sarah McGoldrick — Digital Editor — sarah@hardlines.ca

David Chestnut — Vice-President & Publisher — david@hardlines.ca
Shannon MacLeod — Account Managershannon@hardlines.ca

Michelle Porter — Sr. Marketing & Events Manager — michelle@hardlines.ca
Jillian MacLeod — Client Services Managerjillian@hardlines.ca

Accounting — accounting@hardlines.ca

Michael McLarney — Founder & President — mike@hardlines.ca

 

The HARDLINES “Fair Play” Policy. Forwarding or reproduction of Hardlines content is a violation of your terms of service as a valued subscriber. Please respect our copyright! However, we DO want to reach as many people as possible at your firm or banner, so please DO enquire about our really low “extra subscriber(s)” rates. Contact jillian@hardlines.ca to get your colleagues added!

1-3 Subscribers: $545

 

4 -6 Subscribers: $725

 

7-10 Subscribers: $875

 

11-20 Subscribers $1,220

 

21-30 Subscribers $1,565

We have packages for up to 100 subscribers!

For more information call 416-489-3396 or click here

You can pay online by VISA/MC/AMEX

at our secure website, by EFT, or send us money. Please make cheque payable to HARDLINES.

 

 

 

 

January 6, 2025

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CONNECTING THE HOME IMPROVEMENT INDUSTRY
January 6, 2025 | Volume xxxi, #1

IN THIS ISSUE:

  • Top stories that shaped the industry in 2024: lots of movement at the C-level
  • Top stories of 2024, part 2: RONA conversions, Ace exit from Canada dominated news 
  • Canac reveals plans for its largest store ever, near Montreal  
  • What’s ahead for home improvement retailing? A mixed bag with mixed messages 

PLUS: RONA buys All-Fab Group, Gagnon acquires Létourneau, Orgill appoints new EVP and COO, Party City in the U.S. files for Chapter 11, Home Hardware’s anniversary edition of Monopoly, new Princess Auto store coming to southern Ontario, RONA affiliate opens new store in Moncton, Ace Hardware names new international president, Courage Inc. named RONA’s agency of record in English Canada, existing home sales rise, U.S. housing starts decline, and more!

Hardlines
Top stories that shaped the industry in 2024: lots of movement at the C-level 

We kick off each new year with our Year in Review feature, looking back at some of our most-read stories of the previous year. Here’s what captured your attention—and imagination—in 2024

Personnel stories are perennial reader favourites, and RONA had a banner year in 2024 for executive staff changes. The retailer began the year with the announcement that Jean-Sébastien Lamoureux was departing after seven years with the company. As senior vice-president of affiliate dealers, wholesale, and public affairs, Lamoureux had championed the place of the independent dealer in RONA’s business strategy. At the Hardlines Conference in Whistler, B.C., in 2023, he said, “Our new ownership understands the value and potential of our RONA affiliated dealer network.”

RONA’s personnel changes didn’t end there. In June, Jean-Philippe (J.P.) Towner was named CEO and president. He took over from Andrew Iacobucci, who had joined the company a year earlier, just a few months before Towner came aboard as CFO.

Towner’s promotion created a vacancy in the CFO position, which was filled in October by Sylvain Girard. He came to RONA from Resolute Forest Products, where he had been serving as senior vice-president and CFO.

RONA wasn’t the only major player to announce a CEO turnover in 2024. At the May annual general meeting of Home Hardware Stores Ltd., CEO Kevin Macnab announced his intention to retire. At the time, neither a timeline for the transition nor a successor was announced, but in November the company made it known that Ian White would take the helm later that month.

Like Macnab, whose CV spanned tenures at Marks & Spencer and Toys ‘R’ Us, White is an outside recruit. He was most recently president of Parkland Canada. The Calgary-based firm operates gas stations under banners including Esso, Ultramar, and Chevron. It also holds the rights to the On the Run network of convenience store franchises across Canada and most of the U.S.

Meanwhile, in a coda to one of the previous year’s top personnel stories, Jeff Kinnaird was appointed in September to lead Peak Group. Kinnaird made waves in 2023 when The Home Depot announced he had “decided to leave” the business. The former president of Home Depot Canada had moved to Home Depot’s Atlanta head office in October 2020 as executive vice-president of merchandising.

Peak began as a Vancouver-based start-up selling fasteners for four-by-four posts. In 1998, as a newly-minted store manager, Kinnaird played a major role in its early growth. Looking for a product that could withstand West Coast weather, Kinnaird reached out to Peak, placing a $50 order. From there, Peak evolved into a major vendor-partner of Home Depot, which is the exclusive North American retailer of its home reno and outdoor living products.

Top stories of 2024, part 2: RONA conversions, Ace exit from Canada dominated news

In addition to personnel changes, 2024 also saw the emergence of one new retail group in Canada and the withdrawal of another from the country.

In October, Sexton Group and Évolution Distribution announced they were teaming up to form a new buying group in Quebec. EvoX, named after the two founding companies, commenced operations on Jan. 1, 2025. It takes advantage of Évolution head Geneviève Gagnon’s expertise and gives a fresh footing in the province to Sexton, whose national profile in turn will boost Évolution’s business.

On the other side of the coin, Peavey Industries announced in June that it would end its relationship with Ace Hardware International by the end of the calendar year. It had acquired the licence for the banner in Canada in 2019. It was previously held by Lowe’s Canada.

Peavey CEO Doug Anderson told Hardlines at the time that the move would allow the company to focus on its core business, namely its network of corporate stores.

The announcement left dealers anticipating that they would be serviced by Ace International, but the latter was slow to comment on the development. Only in late October did it break its silence, and the news was not good: Ace would not be picking up the Canadian dealers when their relationship with Peavey ended on Dec. 31.

“Despite significant efforts, we have not been able to find a suitable replacement for Peavey to provide support and products to your stores,” Ace wrote to dealers. Nor was it prepared to service them directly.

Pouring salt in the wound, it offered Ace Canada dealers a choice: pay a licensing fee to retain the name, rebrand and convert all store signage by the new year, or face serious daily fines for using the Ace name.

Meanwhile, RONA undertook a less tempestuous rebranding venture of its own, consolidating more stores under the RONA+ banner. The Quebec-based retailer, which was marking its 85th anniversary in 2024, announced in March the “sunset” of the Lowe’s brand in Canada, at the same time it said it would convert two more Réno-Dépôt stores to RONA+.

By the end of the year, Réno-Dépôt’s demise had also been announced: in October, RONA stated that the last of those stores would become RONA+ locations. Likewise, in December RONA said it would convert its 15 RONA L’Entrepôt stores to the new banner. Stores operating in English Canada under the RONA Home & Garden brand similarly made the move.

South of the border, True Value announced in the fall that it was seeking a buyer. In an Oct. 1 letter to vendors, CEO Chris Kempa wrote: “We have active, competitive offers for our business, and we are working tirelessly to finalize a purchase agreement.”

Two weeks later, the company issued a press release stating that it had initiated voluntary proceedings in a U.S. bankruptcy court while entering an agreement for acquisition by Indiana-based Do it Best Corp. At the end of the month, True Value reached a deal with lenders to allow the transaction to proceed. It closed in November.

Finally, on the manufacturing side, Saint-Gobain announced in April that, through building materials subsidiary CertainTeed Canada, it would acquire The Bailey Group of Companies.The family-owned Bailey consisted of Bailey-Hunt Ltd. and its subsidiaries, including Bailey Metal Products.

(Hardlines will continue to keep you on top of the industry’s news in 2025, here in the pages of Hardlines Weekly Report as well as our companion newsletters, podcasts, and magazines. Watch this space!)

Canac reveals plans for its largest store ever, near Montreal

Canac has unveiled plans for its 36th and largest-ever store, and its first in Laval, Quebec’s third-largest city, on the north shore of Montreal. The family-owned business held an event at Laval’s Grand Times Hotel last month to announce the project. The store is scheduled to open in January 2026.

The store will occupy a 45,000-square-foot property—a 30,000-square-foot sales area, a 12-000-square-foot garden centre, a 41,500-square-foot covered warehouse, an outdoor lumber yard of more than 83,000 square feet, and 250 parking spaces.

Marketing director Patrick Delisle said that Canac has poured “a lot of love and energy” into creating a store environment that appeals to customers. Its focus is on high-quality, Quebec-made products, rather than on providing an exhaustive selection.

The Laval store will fill a gap in the local retail landscape: Mayor Stéphane Boyer, who was in attendance, mentioned that when remodeling his home recently, he had to drive up to half an hour to buy supplies.

With the new opening, Canac, which already has locations on Montreal’s south shore, will begin to encircle the Island of Montreal itself. CEO Martin Gamache explained to Hardlines that an entry into the island itself, with its higher density, would require the company to adapt its traditional large-surface format.

“The Island of Montreal is more complex for us because we have to develop an urban store concept. Our current urban store concept is not ready for Montreal. Maybe, eventually—perhaps something on two levels—but we’re not there yet.”

The retailer also eschews sales and promotions in favour of an everyday-low-price model. While other retailers go all in on events like Vendredi fou (Black Friday, literally “Crazy Friday”), Delisle boasted that “our prices are ridiculous every day, on everything!”

Charles Laberge, senior development and construction manager, confirmed that the company is continuing its strategy of erecting two new stores per year. The site of the 37th Canac store has not yet been announced.

What’s ahead for home improvement retailing? A mixed bag with mixed messages

The year 2024 is one many retailers will be glad to have behind them. The year was slow for the industry overall, continuing a trend that emerged in 2023, when consolidated sales at retail fell almost 4.0 percent (source: the Hardlines Retail Report), weighing in at $58.6 billion.

Efforts to rebound post-Covid dragged for two years in a row, with the industry remaining sluggish throughout 2024. The publicly traded majors (The Home Depot and Lowe’s in the U.S., Canadian Tire in Canada) all announced their results throughout the year as being consistently flat or once again down by as much as 4.0 percent.

Their numbers reflected the continued economic downturn as consumers slogged through the post-pandemic malaise of higher interest rates, consequently slowed housing markets, and inflation. Those trends persisted through 2024, sharply curtailing consumer spending—all factors that had a direct impact on sales for independents.

Regionally, there are several strong areas in Canada showing growth, including Western Canada, especially Alberta, and in Atlantic Canada. But Ontario, which contains almost 40 percent of Canada’s GDP, is a major exception to that trend. That province, which accounts for fully one-third of retail home improvement sales in Canada, is slower, and it’s suppressing statistical growth for the entire country. Quebec, as well, remains soft.

As a result, the forecast remains sluggish for the sales performance of the Canadian retail home improvement industry in 2024. There will be a slight increase expected in 2025, as housing starts gradually pick up and interest rates keep dropping, though at a slower rate than previously anticipated.

(We will begin surveying and researching for the next Hardlines Retail Report early in 2025, for release in the summer. Meanwhile, access industry data that ranks the retail banners and groups by sales, store counts, and more when you order the 2024 Hardlines Retail Report!)

PEOPLE ON THE MOVE

Orgill has announced the appointment of Clay Jackson as EVP and COO, effective Jan. 20. He joins Orgill after over two decades at Tractor Supply Co., reporting to CEO and president Boyden Moore.

At Ace Hardware Corp., Dale Fennel has been appointed president of Ace International (AIH). Fennel will report to John Surane, Ace Hardware’s EVP and chief growth officer. He previously served as corporate VP of merchandising operations. According to Ace, Fennel will “oversee the development and execution of international strategies to help existing Ace International retailers reach their full potential, expand into new and emerging markets, and provide ongoing retail support aimed at increasing sales and market share.”

DID YOU KNOW…?

…that the latest edition of Hardlines HR Advisor is now available? This issue looks at TIMBER MART’s commitment to hiring from within, IKEA’s investment in employee care, and how Home Hardware told its story to support recruitment. HR Advisor is monthly and it’s free: click here to sign up today!

RETAILER NEWS

RONA inc. and its owner, private equity firm Sycamore Partners, have announced their acquisition of All-Fab Group, a Manitoba-based manufacturer of building components. All-Fab provides the light construction industry with engineered structural building components, building material supply packages, and construction projects for custom buildings. It operates 18 business units from the Pacific Coast to the U.S. Midwest. Terms of the transaction were not disclosed.

Geneviève Gagnon, the head of the Gagnon Group and Évolution Structures, has acquired Matériaux de Construction Létourneau (MCL), a family business with two locations in Quebec, in Sherbrooke and Waterville. The stores, which have been in business for 50 years, operate under the MCL banner. They serve pros and builders in Quebec’s Estrie region, and represent some 750,000 square feet of retail and warehouse space, with a fleet of more than 20 trucks. The business had been owned by brothers Jocelyn and Gaétan Létourneau.

Home Hardware isn’t playing games with its new 60th anniversary edition of Monopoly. The bilingual board features place names that reflect the history of the company, including Hachborn Street, Sittler Way, and St. Jacobs Distribution Centre. Chance and Community Chest cards refer to familiar industry conundrums such as “A mild winter led to excess shovel inventory. Pay $100” and “You were caught shopping at a competitor’s store. Go to Jail.” The currency features founder Walter Hachborn’s image while the board pieces include Hachborn’s trademark bow tie.

Party City Holdco, a U.S.-based company entirely separate from the Canadian Tire Corp.-owned Party City Canada, has filed for Chapter 11 bankruptcy south of the border. Its approximately 800 U.S. stores will remain open, but the company has said they will commence going-out-of-business sales. This is the second Chapter 11 filing for Party City Holdco. Its last one, in early 2023, wiped out US$1 billion of its US$1.7 billion debt. This time, it has a reported debt of US$800 million. A Canadian Tire spokesperson told CBC News that Canadian operations would continue.

A new Princess Auto store is set to open in the southern Ontario city of Burlington in summer 2025. It will be the chain’s 21st store in Ontario. Based in Winnipeg, Princess Auto has over 50 stores across the country.

RONA affiliate dealer Adam Barrett, owner of Terraine Capital, has opened a new store in Moncton. It’s the fifth location opened this year by Terraine, which continues to pursue growth in Atlantic Canada. The store spans 50,000 square feet with a drive-through lumberyard along the Trans-Canada Highway.

Canadian Tire Corp. has completed a strategic review of its Financial Services division. The giant retail company has decided not to sell off its banking business, choosing instead to use it to help drive Canadian Tire credit card purchases that tie in with the CTC’s Triangle Rewards loyalty program. That includes broadening Triangle to brands outside Canadian Tire.

SUPPLIER NEWS

Toronto-based Courage Inc., a boutique ad agency, has been named agency of record for RONA inc.’s English Canada marketing communications, according to Little Black Book online, an ad industry news service. Since its recent founding in 2022, Courage Inc. has worked with, among others, CIBC, KFC Canada, Taco Bell Canada, Nestlé, Skip the Dishes, and the North York General Hospital.

ECONOMIC INDICATORS

The annualized rate of housing starts rose by 8.0 percent to 262,443 units in November. Urban starts were 9.0 percent above October’s rate, at 245,083 units. Actual starts in urban areas came to 210,912 units year-to-date. (CMHC)

Sales of existing homes rose by 2.8 percent (seasonally adjusted) in November. On an unadjusted basis, monthly activity was 26.0 percent above November 2023. The number of new listings edged down by 0.5 percent month-over-month. (Canadian Real Estate Assoc.)

Investment in building construction fell by 1.1 percent, or $243.3 million, to $21.4 billion in October, after a 2.6 percent increase in September. Year over year, construction spending grew by 3.4 percent in October. Investment in the residential sector declined by 2.1 percent to $14.9 billion, but single-family spending was up 1.6 percent to $7.1 billion. (StatCan)

Housing starts in the U.S. declined by 1.8 percent to 1.289 million units in November. Building permits for the month rose by 6.1 percent. In the single-family residential sector, starts were up 6.4 percent to 1.01 million, while permits edged up 0.1 percent to 972,000. (U.S. Census Bureau)

NOTED

Canadians are making paying down debt their top financial priority in 2025, according to CIBC’s annual Financial Priorities poll. Seventeen percent of Canadians said paying down or eliminating debt, is their top goal, while 16 percent said they want to keep up with bill payments. A further 66 percent said inflation and rising household costs are their top financial concern. Additionally, 28 percent said they are worried about high interest rates and 65 percent are concerned about a recession. Just 59 percent said they are prepared for an unexpected financial event or hardship.

 

OVERHEARD…

“I am passionate about supporting and building the Ace brand globally while helping entrepreneurs grow their businesses and serve their communities. I look forward to driving Ace International’s success in the years ahead.”

—Dale Fennel, the new president of Ace Hardware Corp.’s international division. (If the support in Canada of Ace dealers is an example of that strategy, we expect he will have his work cut out for him.—your sceptical Editor)

 

 

 

Kidde is one of the world’s largest manufacturers of fire safety products. Each day, we work to expand upon our legacy of innovation, providing advanced solutions to protect people and property from fire and related hazards.

Today, Kidde products are found in homes and businesses around the globe. Our smoke and carbon monoxide detectors help prevent injuries and minimize damage by alerting people to dangers earlier. Our wide range of fire extinguishers equips people to stop the spread of fires before they cause catastrophes. Our escape ladders and other safety accessories bring peace of mind to homeowners. And our key security solutions provide convenience and safety in countless applications.

These provide just a high-level overview of our commitment to producing the technology that saves lives.

Kidde offers a complete line of all safety products as it relates to smoke alarms, carbon monoxide alarms, fire extinguishers, escape ladders and accessories. Buy online or find at your local retail store.  The Key Account Manager will form part of the Kidde Retail Sales Team.

About this role

The Key Accounts Manager will deal with internal and external stakeholders. Internally there will be regular interaction with local sales and operations employees along with cross-functional teams both in Canada and the United States. The external focus will be on managing the top tier two regional retail accounts and our service agent/rep partners. Work with sales and marketing groups to provide action plans for achieving double-digit revenue growth, price integrity, margin enhancement, and well-coordinated project execution and growth within all other retail channels.

Office time will be spent between our Canadian Vaughan office and your remote home office setting. The Key Accounts Manager is required to travel by air and car occasionally both in the (US and Canada) 20% of the time. There could be potentially seasonal weekend work.

This is an opportunity for someone living in the GTA or within 1 one-hour drive thereof.

We value our people and offer an extensive benefits package, with financial rewards including health insurance, a retirement savings plan, and also lifestyle support with flexible working and parental leave. Plus, we’ll support your growth with paid-for external training programs and courses.

Key Responsibilities

  • Direct sales responsibility for Kidde’s Key Accounts
  • Liaison with the National Account Manager to support Customer Buying Groups and actively participate in negotiations
  • Assist with National Accounts; implementations of store resets, road shows, or other line review deliverables
  • Act as the generate support for sales promotion, evaluate promotional opportunities, and make recommendations for high potential programs and Planogram (POG) changes within the retail other channel
  • Gather data from the market and communicate recommended adjustments to Kidde’s assortment
  • Actively participate in strategic planning, process improvement, and problem resolution across cross-functional units
  • Coordinate efforts and conduct quarterly business reviews with regional rep partners
  • Maximize sales potential by coordinating efforts to educate store employees, maintain point-of-purchase displays, conduct seasonal events, and perform service activities
  • Provide creative direction into Instore signage (POP) design for the development and production of innovative POP materials
  • Collaborate monthly or as required with internal US account stakeholders
  • Build strong relationships within our brand and marketing team structure
  • Identify and captain Kidde’s efforts within adjacent customer brand and product knowledge programs
  • Research and provide opportunities to expand product-specific marketing and promotional programs for regional implementation
  • Coordinate cross-functionally with the Kidde team to ensure successful and effective events, branding campaigns, product launches, and signage
  • Maintain monthly comparative shops and .ca site reviews for pricing adjustments and content validation
  • Monthly forecasting and annual operating plan collaboration

Basic Qualifications

  • High School Diploma / GED
  • 5+ years of Key Account experience in a retail environment
  • Possess and maintain a valid and current Driver’s License and be insurable by the company’s insurance carrier
  • 20% travel by air and car in the US and Canada with seasonal weekend work
  • Occasionally required to lift items up to 50lbs

Preferred Qualifications

  • Associate’s or Bachelor’s degree in business administration
  • Communicate in English both verbally and through written material with upper management, customers, agencies, sales representatives, exhibit companies, trade show convention companies, and colleagues
  • French verbally and written
  • Advanced Microsoft Office Suite, Outlook, and Power Bi
  • Analytical skills; work autonomously and in a pressured sales environment; maintain effectiveness during a time of change.
  • Team player; self-motivator with a positive attitude

APPLY HERE

 

Looking to post a classified ad? Email Jillian for a free quote.

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Steve Payne — Editor-in-Chief— steve@hardlines.ca

Geoff McLarney — Features Editor — geoff@hardlines.ca
Rebecca Dumais — Editor — rebecca@hardlines.ca
Sarah McGoldrick — Digital Editor — sarah@hardlines.ca

David Chestnut — Vice-President & Publisher — david@hardlines.ca
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December 16, 2024

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CONNECTING THE HOME IMPROVEMENT INDUSTRY
December 16, 2024 | Volume xxx, #46


A SPECIAL WISH FOR THE HOLIDAYS: This is our last issue of Hardlines Weekly Report for 2024. Thank you for your confidence in Hardlines throughout the year. We want to wish everyone happy holidays and a Merry Christmas. We will be back with our first edition of the New Year on Jan. 6.
— Shannon, Jillian, Sarah, Rebecca, Geoff, Steve, Michelle, David, and Michael

IN THIS ISSUE:

  • U.S. tariff threat has home improvement industry on alert
  • Ace dealers are switching to meet year-end deadline for the banner in Canada
  • RONA is working with AI to put the right products in its online customers’ carts
  • Is the contractor sector going to boom? Investors are watching closely

PLUS: RONA to convert Quebec big boxes, Cape Breton community getting a Home Hardware, GMS reports Q2 results, Lee Valley sets up holiday pop-up stores, Dollarama’s Q3 earnings, Lawrie Group adds store in Nova Scotia, Home Depot to sponsor FIFA World Cup, Home Hardware Stores wraps up PRO Road Shows, Loblaw enters the U.S., Castle raises money for Ronald McDonald House, and more!

Hardlines
U.S. tariff threat has home improvement industry on alert

President-elect Donald Trump’s threatened 25 percent tariff on Canadian and Mexican goods entering the U.S. is causing concern throughout the industry.

Economists warn that the measures could trigger a recession and drive up prices on both sides of the border.

“As an exporting nation, with over 75 percent of our exports destined for the U.S., new tariffs could hit the Canadian economy hard, impacting jobs, household incomes, and thereby reducing affordability for retail goods,” said Diane Brisebois, president and CEO of the Retail Council of Canada.

She added the tariffs could spark retaliatory measures, triggering a trade war between Canada and the U.S.—something that should be avoided “at almost any cost.”

This is a concern shared by Sam Moncada, CEO of the Canadian Home Products Trade Association (CHPTA). The threatened tariffs are triggering concern among manufacturers and brand owners. Moncada said the tariffs would be detrimental to both Canadian and American interests, leading to increased prices and potential retaliation.

“The organization is forming an advisory committee to communicate with Canadian ministers, particularly [federal finance] minister Freeland, to highlight the industry concerns,” he said. He added that the CHPTA is advising its members to avoid speculation at this time.

Moncada noted that 60 to 70 percent of the organization’s members would be impacted by the tariffs. “Trump could be using this as a negotiating strategy,” he said, adding that the impact of tariffs would require business adjustments from all his members.

For businesses, the fear of retaliatory Canadian tariffs in an industry that relies heavily on material imports from the U.S. is worrying.

“We’re concerned, though there’s no clarity on what it’s going to mean,” said Michelle Chouinard-Kenney, president and CEO of Aurora, Ont.-based Gibson Building Supplies, a dealer with eight outlets.

If this country responded by retaliating with tariffs on U.S. products entering Canada, she said, the fastener industry would take a hit, too. “A significant amount of our fasteners come from the U.S.”

Ace dealers are switching to meet year-end deadline for the banner in Canada

With the year-end deadline looming for Ace dealers in Canada to exit their banner—or pay licence fees to keep it, without supply from Ace in the U.S—competing banners and wholesalers have been eager to try to sign the approximately 80 Ace dealers north of the border.

The year-end scramble comes following the announcement last summer by Peavey Industries that it would end its licence agreement with Ace Hardware Corp. in the U.S., effective Dec. 31.

Peavey had been managing the banner and supplying product to Ace-bannered stores in Canada since 2020. Those dealers had expected Ace International to continue supporting them in 2025 and beyond. But Ace stayed silent, waiting until the middle of October to send a letter to the dealers informing them that they would receive no supply after the end of this year.

The Ace dealers in Canada have obviously been looking for options. One of them is Orgill, the hardware wholesaler based in Collierville, Tenn., which has been making gains with some Ace dealers up here. (Read more on this in the latest edition of our sister publication, Hardlines Dealer News. Click here to subscribe at no charge!—Editor)

Hardlines has since learned that any Canadian dealers flying the Ace banner after the Dec. 31 deadline will be fined $5,000 each day the brand is used without licence. Ace Hardware Corp. in the U.S. would not confirm whether the fine would be charged in USD or Canadian dollars.

That latest indignity has further opened doors for other retail groups. RONA inc. recently announced it has welcomed a former Ace store in Lumby, B.C., to its network of affiliated dealers. Alex Day is co-owner of the business along with partner Wade Tearne. The store will be expanded to add 3,000 square feet to its interior and exterior retail space, allowing it to showcase RONA’s ECO line of green products and accommodate up to 750 new SKUS in key areas including building supplies, appliances, kitchen cabinets, flooring, and irrigation.

“Wade and Alex are familiar faces at RONA,” said Alain Ménard, SVP of RONA affiliated dealers, “as they used to operate their store–rather remarkably–under the Ace Canada banner, which used to be part of RONA’s banner portfolio.”

Last week, BMR Group revealed it has partnered with the Eidt family in Ontario, owners of three Ace Hardware locations in Mitchell, Exeter, and Arthur (shown here). The signing, effective Jan. 22, is expected to increase sales and logistics efforts for other BMR dealers in the region.

“As we leave Ace, we are thrilled to join the BMR family and see our family business grow with a major partner that shares the same human values and vision for growth in the Ontario market,” said store owners Doug Eidt and Barry Eidt. (Barry distinguished himself in 2023 as our Outstanding Retailer of the Year recipient of the Young Retailer of the Year Award. —your detail-oriented Editor).

“We are very proud to welcome the Eidt family and their business and expand our dealer network in Ontario,” added Simon Gouin, vice president of business development at BMR Group. “This will help us better meet the needs of our customers in this region and promote our growing brand.”

RONA is working with AI to put the right products in its online customers’ carts

The effective implementation of AI to bolster sales and improve customer experience has been the biggest challenge for many retailers. Adam Powell, chief digital officer at RONA inc. (pictured) believes this relationship can be improved starting at the search function of the company’s website.

Recently the company implemented a new AI search feature which improves search functionality and provides more precise search results. RONA partnered with Constructor, a product search and discovery platform, which has worked with other larger retailers including Sephora, Petco, and Target Australia. By adopting this technology into its search functionality, RONA was able to integrate advanced AI capabilities and agility to adapt its product catalogue.

“Fifty percent of customers will abandon a site if they deem the search results unsatisfactory,” Powell said, adding that customers now expect AI will be used to provide them with the right product information. Results have to be more relevant and personalized to the customer’s needs. “As a result, the search functionality has to evolve to meet the demands of current customers,” he added.

The new RONA website moves away from traditional search and keyword functionality. The data collected helps make recommendations and learns from customer inputs to provide a more precise product result. Powell said the results are therefore more relevant and “not based on our opinion.” The technology learns from past results and puts the recommendations into the hands of the consumer, reflecting trends and changes in buying patterns.

Is the contractor sector going to boom? Investors are watching closely

Investment money is pouring into pro businesses. Just look at the industry’s biggest retailer, Home Depot, which has made two massive bets on pros recently.

Since January 2020, the giant retailer has opened 17 Flatbed Distribution Centres (FDC) across North America. And the first Canadian FDC was fully operational, near Toronto Pearson Airport, this past summer. These are massive facilities. The Toronto one (shown here) measures 600,000 square feet. The purpose of the Home Depot FDC is to ship contractors’ jobsites directly. The Atlanta-based retailer has said it will build 40 FDCs in North America.

That’s just for starters.

The other huge bet that Home Depot has placed on pros takes the form of its acquisition of SRS Distribution, of McKinney, Tex., in a deal announced earlier this year. The purchase price was US$18.25 billion—the largest acquisition, by far, in Home Depot’s history. SRS is the fastest-growing building products wholesaler in the U.S., with 2023 sales of US$9.6 billion from 750 locations across 45 U.S. states.

The contractor business is also attracting the attention of private equity (PE) investors. The lead story in The Wall Street Journal on Oct. 14 was titled “Private Equity Pours Millions Into HVAC, Plumbing Trades.”

“You don’t need to go to Silicon Valley to have a successful career and opportunities,” said Brian Rassel, a partner at Detroit-based Huron Capital. The WSJ article was filled with tales of contracting firms being bought out by PE firms throughout North America.

Then, on Oct. 17, PPG sold its architectural coatings business in Canada and the U.S. to a PE firm, American Industrial Partners, headquartered in New York City, for US$550 million. That division of PPG had revenues of US$2 billion in 2023, just over 10 percent of PPG’s total worldwide sales.

(Hardlines has responded to these significant marketplace changes with the launch of PRO Dealer magazine last fall. This new magazine has a circulation approaching 7,000. It’s free to pro yards and any dealer selling to contractors. It’s chock-full of information about the world of pro sales. To sign up today, simply click here!)

PEOPLE ON THE MOVE

Right here at Hardlines, we are very proud to announce a host of new appointments and promotions to support the company’s recent growth. Michelle Porter has been promoted to the role of Senior Manager of Marketing and Events. Porter started with Hardlines in 2017 as our office manager. She then moved to marketing and events manager in 2020, until her latest promotion to the senior role. She reports to Michael McLarney, President.

Jillian MacLeod has been promoted from an administration role to the position of Client Services Manager. She is in charge of classified ads and subscriptions to our family of information products, as well as production of our Hardlines Podcasts. MacLeod reports to Michelle Porter.

Shannon MacLeod has joined Hardlines in a newly created role of Account Manager. She is providing counsel to clients on advertising sales and sponsorships. She reports directly to David Chestnut, Vice-President and Publisher at Hardlines Inc.

A number of changes have occurred within the Hardlines editorial team, as well. Steve Payne has been promoted to Editor-in-Chief. He will also edit Hardlines’ new Pro Dealer magazine. A seasoned business journalist and editor, he joined Hardlines Inc. as editor in 2022, after 25 years as editor and publisher of two trade magazines, Hardware Merchandising and Canadian Contractor. He reports to David Chestnut.

New to the Hardlines Team, Rebecca Dumais has joined as Editor. She comes to us from West of the City and Niagara Life magazines, lifestyle publications under the Metroland umbrella. She will oversee our print publication, Hardlines Home Improvement Quarterly, as well as our monthly online newsletters, Hardlines Dealer News and Hardlines HR Advisor. She reports to Steve Payne.

Sarah McGoldrick has joined in the newly created role of Digital Editor. She has a strong background as a journalist and editor, and will manage our digital presence and social media accounts. Sarah is also a retailer in her own right as proprietor of The Clifford Country Store, providing a bricks-and-mortar venue to showcase the wares of local artisans; and she is the founder of the Life Outdoors Show in Clifford, Ont. She reports to Steve Payne.

Finally, Geoff McLarney, our Quebec editor, has been named Features Editor in addition to his existing duties. McLarney literally grew up with the business, and formally joined the Hardlines team in 2011. His latest promotion reflects his expanded editorial role within our family of publications. Based in Montreal, he reports to Steve Payne.

DID YOU KNOW…?

…that the latest instalment of our podcast series What’s In Store has gone live? In this episode, you’ll hear a selection of conversations held at the 28th Hardlines Conference. We talk to Young Retailer of the Year Phylip Savard-Tremblay, alias Phyl Liquide; AQMAT president and Well Made Here founder Richard Darveau, who discusses the importance of buying Canadian; and Jason Tasse, the insightful president of Lee Valley Tools. Sign up now to get updates about the latest free podcasts in your inbox!

RETAILER NEWS

RONA inc. has announced it will convert 15 of its big box stores in the province of Quebec to the RONA+ banner by May 2025.

The Cape Breton community of Port Hawkesbury, N.S., is getting a Home Hardware Building Centre, SaltWire reports. The MacDonald family, dealer-owners of HHBC locations in Port Hood and Whycocomagh, is opening a third next spring. Port Hawkesbury has been without a Home Hardware since the closure of a previous store in 2014.

Gypsum Management & Supply has announced financial results for the second quarter of its fiscal 2025. Net sales rose by 3.5 percent to US$1.5 billion, buoyed by recent acquisitions. Earnings fell by 33.9 percent to $53.5 million, from $81.0 million in the comparable period of 2024.

Lee Valley Tools set up four pop-up stores across Ontario for the holiday shopping season. The locations in St. Laurent Shopping Centre in Ottawa, Devonshire Mall in Windsor, and Toronto’s Centerpoint Mall and Scarborough Town Centre are “designed to bring a curated selection of our products closer to local communities,” offering a hybrid shopping experience with the most popular and distinctive Lee Valley Tool items. The pop-ups will operate until Dec. 26.

Home Hardware Stores Ltd. has concluded its 2024 PRO Road Shows, held in Ontario (Chatham and Barrie), Quebec (Drummondville), Nova Scotia (Dartmouth), and Alberta (Edmonton). The four-hour events combined brought together over 3,000 contractors. They included networking opportunities and challenges for pros in attendance.

Dollarama says its Q3 earnings came to $275.8 million, up from $261.1 million a year earlier. Sales rose by 5.7 percent to $1.56 billion, with comp sales up 3.3 percent. At the same time, the discount retailer announced it will acquire a property in the Calgary area that will serve as a new logistics hub for western Canada.

The Home Depot has teamed up with FIFA ahead of the 2026 World Cup as the soccer association’s official home improvement retail supporter in North America (Canada, Mexico, and the U.S.). The partnership will include on-site “Built by The Home Depot” experiences at FIFA stadiums.

Loblaw Cos. has made its first foray into the U.S. with the opening of a T&T Supermarkets store in Bellevue, Wash. T&T is the grocery giant’s Asian grocery chain. The 76,000-square-foot location is in a former Walmart in the Seattle area. Loblaw has 36 T&T stores in Canada.

Castle Building Centres Group raised $5,250 for Ronald McDonald House Charities Alberta at its Western Buying Expo back in June.

Influencers and media were invited to a breakfast meeting at the Etobicoke IKEA store in Toronto’s west end last month. There, company representatives, led by IKEA Canada CEO and chief sustainability officer Selwyn Crittendon, presented its annual Sustainability Report, which promotes the retailer’s values of togetherness, cost consciousness, caring for people, and leading by example.

The Lawrie Group recently added Mary Lake Home Hardware Building Centre to its umbrella of companies. The store is expected to open again in early January. Rob and Joanne Lawrie, owners of The Lawrie Group of Cos., are based in Annapolis Royal, N.S., and own seven other Home Hardware stores, all located across southwestern Nova Scotia.

Canadian Tire Corp. has signed on as a founding partner of the Northern Super League ahead of its inaugural season of women’s pro soccer in April 2025. The partnership includes the Home Field Advantage program, which will support players as they put down roots in new homes and communities across Canada.

SUPPLIER NEWS

Orgill continues its development of its new Concept Centre. The state-of-the-art 50-acre campus is located adjacent to the company’s corporate offices in Collierville, Tenn. Sectioned into areas including retail services, offices, meeting spaces, Tech Team, and Cyber room (online security), meeting rooms, and line rooms to house vendor sets, the facility will be used to support businesses with forward-thinking ideas. (The latest update is posted on Orgill’s YouTube channel.)

B.C.-based Cloverdale Group, owner of Rodda Paint south of the border, has announced Rodda’s acquisition of Miller Paint. A deal was reached on Dec. 2 to integrate Miller and its employees into Rodda. The total price for the acquisition has not been made public. The merger will double Rodda’s and Miller’s combined footprint in the Pacific Northwest.

Decking and railing manufacturer Trex is teaming up with Alexandria Moulding to expand its Canadian distribution network. The companies say the partnership will bring Trex’s products to a wider audience of Canadian retailers, homeowners, and contractors.

Metrie, the Vancouver-based moulding and millwork producer, has acquired eden Inc., a pre-finished millwork producer based in Knox, Penn. Eden’s products include mouldings, pre-hung doors, and specialty items. Dan Hurrelbrink, eden’s vice-president and COO, will join Metrie’s manufacturing leadership team. This is Metrie’s seventh acquisition in five years, adding to the company’s integrated millwork portfolio and “offering a wider range of pre-finished moulding and door products that can meet the needs of current and future customers,” according to a release.

ECONOMIC INDICATORS

Investment in U.S. construction rose by 0.4 percent in October. Residential construction spending spiked by 1.5 percent, including a 0.8 percent increase in the single-family sector. On a year-over-year basis, total investment was up 5.0 percent in October. (U.S. Commerce Dept.)

NOTED

More than half of all Canadians find buying gifts a stressful blow to the pocketbook. According to the 2024 Holiday Survey released by Spring Financial, an online lending company in Canada, spending anxiety runs high among 56 percent of Canadians. Hardest hit are Gen Z (66 percent) and millennials (64 percent). They find the financial strain of buying gifts as the most stressful part of the holiday season. Meanwhile, 38 percent of Canadians are feeling more financial stress about buying gifts this year than last year, up from just 13 percent in 2023!

 

OVERHEARD…

“Much of our Canadian-quarried production is in demand and also in short supply, I can’t see it affecting us unduly.”

—John H. Neil, a sales representative from North Country Slate, a roof tile manufacturer which quarries much of its slate in Quebec. Exhibiting in Toronto recently, Neil shared that his company was generally undecided about president-elect Donald Trump’s threat to put a 25 percent tariff on anything entering the U.S. from Canada after he takes office on Jan. 20.

 

 

 

Carrier is the leading global provider of healthy, safe and sustainable building and cold chain solutions with a world-class, diverse workforce with business segments covering HVAC, refrigeration, and fire and security. We make modern life possible by delivering safer, smarter and more sustainable services that make a difference to people and our planet while revolutionizing industry trends. This is why we come to work every day. Join us and we can make a difference together.

Kidde is one of the world’s largest manufacturers of fire safety products. Each day, we work to expand upon our legacy of innovation, providing advanced solutions to protect people and property from fire and related hazards.

Today, Kidde products are found in homes and businesses around the globe. Our smoke and carbon monoxide detectors help prevent injuries and minimize damage by alerting people to dangers earlier. Our wide range of fire extinguishers equips people to stop the spread of fires before they cause catastrophes. Our escape ladders and other safety accessories bring peace of mind to homeowners. And our key security solutions provide convenience and safety in countless applications.

These provide just a high-level overview of our commitment to producing the technology that saves lives.

Kidde offers a complete line of all safety products as it relates to smoke alarms, carbon monoxide alarms, fire extinguishers, escape ladders and accessories. Buy online or find at your local retail store.  The Key Account Manager will form part of the Kidde Retail Sales Team.

About this role

The Key Accounts Manager will deal with internal and external stakeholders. Internally there will be regular interaction with local sales and operations employees along with cross-functional teams both in Canada and the United States. The external focus will be on managing the top tier two regional retail accounts and our service agent/rep partners. Work with sales and marketing groups to provide action plans for achieving double-digit revenue growth, price integrity, margin enhancement, and well-coordinated project execution and growth within all other retail channels.

Office time will be spent between our Canadian Vaughan office and your remote home office setting. The Key Accounts Manager is required to travel by air and car occasionally both in the (US and Canada) 20% of the time. There could be potentially seasonal weekend work.

This is an opportunity for someone living in the GTA or within 1 one-hour drive thereof.

We value our people and offer an extensive benefits package, with financial rewards including health insurance, a retirement savings plan, and also lifestyle support with flexible working and parental leave. Plus, we’ll support your growth with paid-for external training programs and courses.

Key Responsibilities

  • Direct sales responsibility for Kidde’s Key Accounts
  • Liaison with the National Account Manager to support Customer Buying Groups and actively participate in negotiations
  • Assist with National Accounts; implementations of store resets, road shows, or other line review deliverables
  • Act as the generate support for sales promotion, evaluate promotional opportunities, and make recommendations for high potential programs and Planogram (POG) changes within the retail other channel
  • Gather data from the market and communicate recommended adjustments to Kidde’s assortment
  • Actively participate in strategic planning, process improvement, and problem resolution across cross-functional units
  • Coordinate efforts and conduct quarterly business reviews with regional rep partners
  • Maximize sales potential by coordinating efforts to educate store employees, maintain point-of-purchase displays, conduct seasonal events, and perform service activities
  • Provide creative direction into Instore signage (POP) design for the development and production of innovative POP materials
  • Collaborate monthly or as required with internal US account stakeholders
  • Build strong relationships within our brand and marketing team structure
  • Identify and captain Kidde’s efforts within adjacent customer brand and product knowledge programs
  • Research and provide opportunities to expand product-specific marketing and promotional programs for regional implementation
  • Coordinate cross-functionally with the Kidde team to ensure successful and effective events, branding campaigns, product launches, and signage
  • Maintain monthly comparative shops and .ca site reviews for pricing adjustments and content validation
  • Monthly forecasting and annual operating plan collaboration

Basic Qualifications

  • High School Diploma / GED
  • 5+ years of Key Account experience in a retail environment
  • Possess and maintain a valid and current Driver’s License and be insurable by the company’s insurance carrier
  • 20% travel by air and car in the US and Canada with seasonal weekend work
  • Occasionally required to lift items up to 50lbs

Preferred Qualifications

  • Associate’s or Bachelor’s degree in business administration
  • Communicate in English both verbally and through written material with upper management, customers, agencies, sales representatives, exhibit companies, trade show convention companies, and colleagues
  • French verbally and written
  • Advanced Microsoft Office Suite, Outlook, and Power Bi
  • Analytical skills; work autonomously and in a pressured sales environment; maintain effectiveness during a time of change.
  • Team player; self-motivator with a positive attitude

APPLY HERE

 

Looking to post a classified ad? Email Jillian for a free quote.

Hardlines

Privacy Policy | HARDLINES.ca
 

 

The Hardlines Weekly Report is part of the Hardlines Premium Membership

Hardlines Weekly Report is published weekly (except monthly in December and August) by

HARDLINES Inc.

© 2024 by HARDLINES Inc.

HARDLINES™ the electronic newsletter www.HARDLINES.ca

Phone: 416.489.3396

 

Steve Payne — Editor-in-Chief— steve@hardlines.ca

Geoff McLarney — Features Editor — geoff@hardlines.ca
Rebecca Dumais — Editor — rebecca@hardlines.ca
Sarah McGoldrick — Digital Editor — sarah@hardlines.ca

David Chestnut — Vice-President & Publisher — david@hardlines.ca
Shannon MacLeod — Account Managershannon@hardlines.ca

Michelle Porter — Sr. Marketing & Events Manager — michelle@hardlines.ca
Jillian MacLeod — Client Services Managerjillian@hardlines.ca

Accounting — accounting@hardlines.ca

Michael McLarney — Founder & President — mike@hardlines.ca

 

The HARDLINES “Fair Play” Policy. Forwarding or reproduction of Hardlines content is a violation of your terms of service as a valued subscriber. Please respect our copyright! However, we DO want to reach as many people as possible at your firm or banner, so please DO enquire about our really low “extra subscriber(s)” rates. Contact jillian@hardlines.ca to get your colleagues added!

1-3 Subscribers: $545

 

4 -6 Subscribers: $725

 

7-10 Subscribers: $875

 

11-20 Subscribers $1,220

 

21-30 Subscribers $1,565

We have packages for up to 100 subscribers!

For more information call 416-489-3396 or click here

You can pay online by VISA/MC/AMEX

at our secure website, by EFT, or send us money. Please make cheque payable to HARDLINES.

 

 

 

 

November 25, 2024

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CONNECTING THE HOME IMPROVEMENT INDUSTRY
November 25, 2024 | Volume xxx, #45

HOLIDAY PUBLISHING SCHEDULE: Hello, Faithful Readers! As per the fine print, we will publish only one issue of Hardlines Weekly Report before Christmas, on Dec. 16. There will be no issue on Dec. 2, Dec. 9, or Dec. 30. We will resume our regularly weekly schedule on Jan. 6.

IN THIS ISSUE:

  • Hardlines president, former Ace Canada head recognized by home products industry
  • Patrick Morin enters Ottawa market with acquisition of P. Bonhomme stores
  • TIMBER MART names Kurt Norlen to top lumber trader job
  • RONA builds out exclusive Tilley workwear store-within-a store concept

PLUS: TIMBER MART appoints Carolanne Olivier national advertising manager, Castle signs new Ontario member, Canadian Tire will sell industrial property, First Nation Castle celebrates first year of operation, Lowe’s report flat third-quarter, WRLA opens registration for its 2025 Building and Hardware Showcase, housing starts rise, existing home sales surge, and more!

Hardlines
Hardlines president, former Ace Canada head recognized by home products industry

The Canadian Home Products Trade Association and the Canadian Office Products Association held their 2024 joint conference last week at the Richmond Hill Country Club, just north of Toronto.

The event culminated in a celebratory lunch and the induction of two new members of the Canadian Hardware & Housewares Industry Hall of Fame. They are Hardlines’ own founder and president Michael McLarney and industry veteran Bill Morrison, past president of TruServ Canada and Ace Canada.

In accepting the honour, Morrison urged “everyone in this room” to reflect on the significance of the industry they represent. “We’re unique in that we impact the most important thing in Canadians’ lives: their homes.” He noted that the audience included people “who compete not only with each other but also with every choice Canadians have for spending, so we work hard.”

McLarney recalled the origin story of Hardlines, which began when he traded the high-rise digs of Hardware Merchandising magazine for a home office in his family’s midtown Toronto basement, which he soon dubbed the “World Headquarters” of Hardlines.

While he had arrived at Hardware Merchandising with a background in trade publications, he knew little about the home improvement industry specifically. But as he told the gathering in Richmond Hill, he learned early on that “all the business strategies and all the business plans don’t matter if you don’t get that it’s about telling the stories of the people in this industry.”

In a post-conference interview, McLarney named several mentors and supporters whom he identified as key to the growth of Hardlines. They include Walter J. Hachborn, Barrie Sali, Bernie Owens, Leon Lapidus, Steve Buckle, Bill Wilson and fellow inductee Bill Morrison.

The Hall of Fame celebration capped off a program of speakers invited by the CHPTA and COPA to share their insights on consumer behaviour. Throughout the morning, members and guests of the two organizations heard presentations from TD economist Rishi Sondhi, market researcher Brian Lamar of OpenBrand, and Michael Scida, VP of business development at Environics Canada.

Patrick Morin enters Ottawa market with acquisition of P. Bonhomme stores

Groupe Patrick Morin, the Quebec building centre chain, has acquired four building centres from P. Bonhomme Enterprises.

Bonhomme has three Ontario locations (in Rockland, Carleton Place, and Limoges) operating under the Bytown PRO banner, while the fourth store, in the Hull district of Gatineau, Que., is known as Bonhomme PRO. The move marks Patrick Morin’s entry into the National Capital Region, and its first stores outside of its home province of Quebec. The value of the purchase was not disclosed.

P. Bonhomme had been a legacy member of Independent Lumber Dealers Co-operative (I.L.D.C.). Founded in 1898, the business once consisted of 10 stores. In recent years, it reduced its store count, rebranded, and sharpened its focus on contractors.

“After months of discussions, we are extremely pleased that Mr. Paul Bonhomme has chosen Patrick Morin to take over this company that has been deeply rooted in the Ottawa-Gatineau landscape for over 125 years,” said Louis Turcotte, president of Groupe Patrick Morin. “We are well aware of the strength of the Bytown PRO and Bonhomme PRO brands, which are highly regarded by the region’s professional clientele, and that’s why we intend to maintain the presence of these well-known and appreciated banners in the local market.”

Turcotte, through his company Groupe Turcotte, which operates stores under the Home Hardware banner, bought up the Patrick Morin chain in 2021. At the time, Home Hardware Stores Ltd. was involved in the acquisition, representing an unknown investment in the Patrick Morin deal. The addition of the Bonhomme stores brings Patrick Morin to 26 locations.

Turcotte intends to retain all the Bonhomme and Bytown stores and make new investments at certain stores, with the aim of expanding the services. P. Bonhomme president Paul Bonhomme (pictured centre, flanked by Patrick Morin VP and operations manager Daniel Lampron, left, and president Louis Turcotte) will continue on with the business, along with his current leadership team, to ease the transition.

“To us, it was important to find an acquirer who shares the same values of proximity and excellence in customer service, and who is committed to offering our loyal customers top-quality materials and products at the best prices,” said Paul Bonhomme.

TIMBER MART names Kurt Norlen to top lumber trader job

TIMBER MART has appointed Kurt Norlen to the national buying group’s top lumber procurement job. Norlen has been named director of forest products trading. He was formerly national procurement manager. In his new role, Norlen will be responsible for the management of the lumber trading arm of the group.

He’s also filling a void that will be left by the departure next year of the group’s vice-president of distribution and trading, John Morrissey. In the interim, Norlen will work closely with Morrissey to ensure a smooth transition and continue to work with the procurement team until the transition is complete. Norlen will work along with Jeff Campbell, who was appointed vice-president of distribution for TIMBER MART back in July, when Morrissey first announced his pending departure.

Norlen has over 30 years of experience in management and building material sales. He has worked on both the dealer and supplier sides of the business, including stints at Nelson Lumber, Moulding and Millwork (now Metrie), and Gunther’s Building Centre.

In 2013, he joined TIMBER MART and since then has held a variety of roles within the company, including building materials manager for Western Canada, hardware procurement manager, and building materials trader for Ontario and Western Canada.

In his new role, he will report directly to TIMBER MART’s president and CEO, Bernie Owens, and continue to be based out of TIMBER MART’s office in Calgary.

“In the 12 years Kurt has been with us, he has held various purchasing roles where he’s developed valuable vendor relationships and competitive buying programs for our members,” says Owens. “I’m confident that with Kurt’s knowledge of our members’ procurement needs, leadership ability, and progressive experience within the industry, he will lead our trading team to accomplish great feats in the name of our members’ business success.”

RONA builds out exclusive Tilley workwear store-within-a store concept

RONA inc. held a grand opening celebration last week, but not for a new store. It was for the launch of one department in an existing RONA+ location. The corporate store played host to company execs and local dignitaries to inaugurate a new line of workwear.

In a new partnership with RONA, Tilley Endurables Inc. has launched a new line of heavy-duty workwear, Tilley Tuff Workwear. The line is available on an exclusive basis at 100 RONA and RONA+ stores across Canada and includes technical work pants, work shirts, outerwear, and versions of the trademark Tilley hat. It’s the brainchild of retail guru Joe Mimran, whose legacy includes Club Monaco and Loblaw’s apparel banner, Joe Fresh. He’s also the chairman of Tilley Endurables.

The Tilley partnership “allows RONA to provide our pro clientele and DIY customers with great innovation, quality, and value in workwear from a trusted Canadian brand,” Doug Young, RONA’s chief merchandising officer, said in a release.

“We launched the RONA+ brand over a year ago with the objective of offering a differentiated experience for our pro and DIY customers. Our enhanced brand experiences and expanded ‘shop in shops’ are among the plusses available at this new banner,” he added.

The store-within-a-store concept has been appearing in other stores as they’ve rebranded with the RONA+ signage. They include the RONA+ Waterdown store in the Dundas district of Hamilton, Ont., which include stores-within-the-store for DeWalt that targets contractors and the Bouclair furniture brand. Eleven RONA+ stores in Ontario have adopted the store-within-a-store model, tying in with the banner’s one-year anniversary.

The conversion of this store is another step towards RONA’s goal of standardizing its big box stores under one cohesive banner.

“As for what the future holds,” Young continued, “we have more exciting experiences to come and are always looking for opportunities to better serve our pros and [DIY] Canadians and meet their needs.”

PEOPLE ON THE MOVE

TIMBER MART has appointed Carolanne Olivier to the position of national advertising manager, effective immediately. Formerly bilingual account manager at TIMBER MART’s advertising agency, Sims Advertising, she replaces existing account manager Geoff Fleming, who is retiring by the end of the year after two decades at the national buying group. Olivier has been on the TIMBER MART account at Sims Advertising for the last seven years and has formed solid relationships with many TIMBER MART members and vendors, while helping to enhance a number of the group’s marketing programs. In her new role, Olivier will be responsible for TIMBER MART’s corporate advertising and marketing programs at the dealer level. She reports directly to Jon Irwin, the company’s vice-president of member services.

DID YOU KNOW…?

… that the latest edition of Hardlines HR Advisor is now out? This issue looks at IKEA’s success in reducing staff turnover both in Canada and worldwide, insights shared at the latest Hardlines Conference by leadership expert Pierre Battah, and tips from Lee Valley Tools president and COO Jason Tasse. HR Advisor is monthly and it’s free: click here to sign up today!

RETAILER NEWS

Castle Building Centres Group has signed a new member, Competitive Building Supply Inc., in Brockville, Ont. The founder of this “venture into retail home improvement” is Cody Watkins, who for over a decade has run a contracting firm called Competitive Renovations Inc.

Canadian Tire Corp. has announced it will sell a 90-acre industrial property in Brampton, Ont., for $258 million. The transaction follows a North America-wide competitive bid process initiated in the first quarter of 2024. The company says it no longer needs the site, which includes 1.5 million square feet of industrial real estate, as a distribution centre.

The Maada’oozhgamig Castle Building Centre located in Nipigon, Ont., recently celebrated one year of operation. General manager Marlo Beaucage and yard supervisor Ian Brennen recognized their commitment to the Red Rock Indian Band community by presenting the chief and council of the First Nation with a cheque in the amount of $58,443.

Lowe’s Cos. reported its third-quarter sales of US$20.2 billion, compared with US$20.5 billion in the 2023 quarter. Comp store sales were off 1.1 percent, “driven by continued softness in DIY bigger-ticket discretionary demand, which was partly offset by storm-related sales and positive comp sales in pro and online,” the company said in a release. The company got a boost from “a $54 million pre-tax gain associated with the 2022 sale of the Canadian retail business” (RONA, Réno-Dépôt, and Dick’s Lumber).

SUPPLIER NEWS

Registration is open for the Western Retail Lumber Association’s 2025 Building and Hardware Showcase. Experience new product launches, the latest tech, trends and topics hitting the LBM industry, and connect with some of the best pros in the field. Join the WRLA at the Edmonton Expo Centre on Jan. 23 and 24 for hundreds of networking and business opportunities. Click here to register!

ECONOMIC INDICATORS

The annualized rate of housing starts rose by 8.0 percent in October to 240,761 units, from 223,391 units in September. In urban areas, there have been 188,567 actual housing starts year-to-date in 2024. This compares to 187,722 for the same period in 2023, meaning actual year-to-date housing starts are statistically unchanged so far this year. (CMHC)

Sales of existing homes surged by 7.7 percent, month over month, in October. Actual monthly activity (not seasonally adjusted) stood 30.0 percent above the previous October. New listings posted a 3.5 percent month-over-month decline in October, although that followed on the heels of a 4.8 percent jump in September, so new supply remains at some of the highest levels since mid-2022. (Canadian Real Estate Assoc.)

NOTED

At the recent Hardlines Conference, held in the Charlevoix region of Quebec, Hardlines president Michael McLarney spoke with AQMAT president and Well Made Here founder Richard Darveau about the importance of buying Canadian. Darveau highlighted the contributions buying Canadian makes to the overall success of the economy. Check out the interview here!

 

OVERHEARD…

“Quebec has the most hardware stores per capita. I don’t know why, but we have an unconditional love for hardware in Quebec!”
—Charles Grégoire-Béliveau, BMR Group’s VP of merchandising, speaking to the Hardlines Conference. The event, held last month at Fairmont Le Manoir Richelieu in La Malbaie, Que., was the first to take place in the province.

 

 

 

What Do We Do?

We’re accomplished in talent recruitment, and we’ll bring a burst of energy to your company’s talent search! Our services are designed to help you find the perfect candidates, whether you’re a retailer or a supplier, from coast to coast in Canada, the U.S., and the Caribbean.

At our core, we’re all about research, identification, recruitment, evaluation, and presenting top-notch candidates. Our commitment to integrity, speed, and delivering impressive results is unmatched. We’re the experts who’ll help you infuse your team with outstanding talent and take your business to new heights. Reach out to Wolf Gugler at 888-848-3006 or via email: at wolf@wolfgugler.com.

 

Looking to post a classified ad? Email Jillian for a free quote.

Hardlines

Privacy Policy | HARDLINES.ca

 

 

The Hardlines Weekly Report is part of the Hardlines Premium Membership

Hardlines Weekly Report is published weekly (except monthly in December and August) by

HARDLINES Inc.

© 2024 by HARDLINES Inc.

HARDLINES™ the electronic newsletter www.HARDLINES.ca

Phone: 416.489.3396

 

Michael McLarney — President — mike@hardlines.ca

Steve Payne — Editor-in-Chief— steve@hardlines.ca

Geoff McLarney — Associate Editor — geoff@hardlines.ca
Rebecca Dumais — Editor — rebecca@hardlines.ca
Sarah McGoldrick — Digital Editor — sarah@hardlines.ca

David Chestnut — VP & Publisher — david@hardlines.ca
Shannon MacLeod — Account Managershannon@hardlines.ca

Michelle Porter — Sr. Marketing & Events Manager — michelle@hardlines.ca
Jillian Macleod — Client Services Co-ordinatorjillian@hardlines.ca

Accounting — accounting@hardlines.ca

 

The HARDLINES “Fair Play” Policy. Forwarding or reproduction of Hardlines content is a violation of your terms of service as a valued subscriber. Please respect our copyright! However, we DO want to reach as many people as possible at your firm or banner, so please DO enquire about our really low “extra subscriber(s)” rates. Contact jillian@hardlines.ca to get your colleagues added!

1-3 Subscribers: $545

 

4 -6 Subscribers: $725

 

7-10 Subscribers: $875

 

11-20 Subscribers $1,220

 

21-30 Subscribers $1,565

We have packages for up to 100 subscribers!

For more information call 416-489-3396 or click here

You can pay online by VISA/MC/AMEX

at our secure website, by EFT, or send us money. Please make cheque payable to HARDLINES.