Greystone Co-op Home Centre in Saskatoon represents the latest innovations being developed at retail by Federated Co-operatives Ltd. Hardlines took a tour of the store with Don Ryan, marketing manager for FCL’s Home and Building Solutions division.
The store was built last year to replace a smaller home centre down the road. FCL has updated 20 stores in its system so far. “Ongoing, it’s been successful,” Ryan says of the new look.
Bigger, brighter interior
More building materials, carefully merchandised
The store has more building materials than its predecessors, including a bigger range of doors and mouldings . Ryan credits Alexandria Moulding, which worked closely with store design and merchandising company BMF, which was instrumental in developing the new look for the stores.