MISSISSAUGA, Ont. — To support the relaunch of the Craftsman brand of hand and power tools and accessories, Stanley Black & Decker Canada has signed sponsorship deals with several Canadian Hockey League teams, as well as a deal with the NHL. The NHL teams are the Edmonton Oilers, Vancouver Canucks and Toronto Maple Leafs. Under the terms of the agreements with the Leafs, Oilers and Canucks, Craftsman will benefit from live game coverage on rink boards, in arena ads, social and digital programs, as well as website and mobile banner ads.
With the Leafs, the brand will also have TV spots on Leafs Nation Network. The partnership with the Canadian Hockey League allows Craftsman to connect with hockey fans of 10 teams across the country.
