IKEA Canada CEO Selwyn Crittendon says the company will dramatically overhaul its omnichannel and fulfilment processes in the coming years. Speaking to Retail Insider about two months into his role, Crittendon said that “the minute our stores get turned into fulfilment units, we’re supporting with pickup locations, we have some units that are doing their entire [omnichannel] process all on their own. So they’re not connected to a central hub or a central DC [distribution centre].”
In the future, the executive says, “you’ll see more of these smaller pickup points like our partnership with Penguin Pickup happening across Canada. You’ll see us really tapping into the smaller format stores like Plan and Order points.”
