82% of web users have shopped online: Ipsos

VANCOUVER — According to the latest research from the eCommerce chapter of the Ipsos Canadian Inter@ctive Reid Report, over eight in ten (82%) Canadian Internet users have made a purchase online in the past year. The study also found that the average amount of reported spending annually for online purchases in Canada is $954. Results from the study reveal that younger Canadians are significantly more likely than their older counterparts to have made an online purchase in the past year. While 92% of consumers aged 18-34 years old have purchased online this year, it drops to 82% for those aged 35 to 54 years old, and 74% among those 55 years and older. Amazon and eBay topped the list of most popular sites.